{"id":3019,"date":"2023-03-01T01:26:00","date_gmt":"2023-02-28T23:26:00","guid":{"rendered":"\/blog\/?p=3019"},"modified":"2023-03-21T04:12:28","modified_gmt":"2023-03-21T02:12:28","slug":"ako-zamestnat-manazera","status":"publish","type":"post","link":"\/sk\/blog\/ako-zamestnat-manazera.html","title":{"rendered":"Komplexn\u00fd sprievodca pre pochopenie \u00falohy a povinnost\u00ed PR mana\u017e\u00e9ra"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Mnoh\u00ed podnikatelia a majitelia firiem dok\u00e1\u017eu vytvori\u0165 produkt. M\u00f4\u017ee v\u0161ak \u00eds\u0165 o \u0161peci\u00e1lny typ jednotlivcov, ktor\u00ed dok\u00e1\u017eu preda\u0165 nielen produkt, ale vybudova\u0165 aj dobr\u00fd imid\u017e spolo\u010dnosti. Tvorba imid\u017eu, vz\u0165ahy s verejnos\u0165ou s\u00fa \u0161irok\u00e9 pojmy, ktor\u00e9 zah\u0155\u0148aj\u00fa veci ako povedomie o zna\u010dke, vz\u0165ahy s m\u00e9diami, publicita, firemn\u00e1 komunik\u00e1cia, <a href=\"https:\/\/prnews.io\/blog\/online-reputation-management.html\" target=\"_blank\" rel=\"noreferrer noopener\">riadenie reput\u00e1cie<\/a> a mnoho \u010fal\u0161\u00edch. Ke\u010f\u017ee zamestna\u0165 PR mana\u017e\u00e9ra m\u00f4\u017ee by\u0165 n\u00e1kladn\u00e9, mal\u00e9 a stredn\u00e9 podniky m\u00f4\u017eu svoje potreby v oblasti vz\u0165ahov s verejnos\u0165ou zveri\u0165 aj extern\u00fdm dod\u00e1vate\u013eom. Medzi tvorbou obsahu, z\u00edskavan\u00edm kontaktov na m\u00e9di\u00e1, p\u00edsan\u00edm blogov, pr\u00edpravou reklamn\u00fdch textov a nastaven\u00edm e-mailov\u00e9ho toku je \u0165a\u017ek\u00e9 n\u00e1js\u0165 si \u010das na zvy\u0161ovanie povedomia o zna\u010dke a spr\u00e1vu m\u00e9di\u00ed. Pr\u00e1ve tu sa m\u00f4\u017ee hodi\u0165 PR mana\u017e\u00e9r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Priv\u00e1tne vz\u0165ahy s verejnos\u0165ou v\u0161ak m\u00f4\u017eu by\u0165 aj riskantn\u00e9. Je ve\u013ea vec\u00ed, ktor\u00e9 treba zv\u00e1\u017ei\u0165, ako si naja\u0165 PR mana\u017e\u00e9ra a tie\u017e vedie\u0165, komu by ste mali d\u00f4verova\u0165, aby to robil pre va\u0161u firmu. Predov\u0161etk\u00fdm v\u0161ak, ako zist\u00edte, kedy budete potrebova\u0165 naja\u0165 PR mana\u017e\u00e9ra? Po\u010fme to zisti\u0165.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kto je PR mana\u017e\u00e9r?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mana\u017e\u00e9ri pre vz\u0165ahy s verejnos\u0165ou s\u00fa zodpovedn\u00ed za vytv\u00e1ranie a udr\u017eiavanie pozit\u00edvneho imid\u017eu svojich klientov alebo zamestn\u00e1vate\u013eov na verejnosti prostredn\u00edctvom \u00fa\u010dinnej komunik\u00e1cie ich kampan\u00ed, \u00faspechov a n\u00e1zorov. Zohr\u00e1vaj\u00fa rozhoduj\u00facu \u00falohu pri zlep\u0161ovan\u00ed povesti svojej spolo\u010dnosti t\u00fdm, \u017ee organizuj\u00fa firemn\u00e9 podujatia, kontroluj\u00fa tla\u010dov\u00e9 spr\u00e1vy a s\u00fa informovan\u00ed o spolo\u010densk\u00fdch a obchodn\u00fdch trendoch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PR mana\u017e\u00e9ri pravidelne testuj\u00fa strat\u00e9gie na zlep\u0161enie soci\u00e1lneho a ekonomick\u00e9ho vplyvu a poskytuj\u00fa spolo\u010dnosti cenn\u00e9 inform\u00e1cie o tom, ako zlep\u0161i\u0165 jej imid\u017e a vyu\u017ei\u0165 ho vo svoj prospech. Taktie\u017e vybavuj\u00fa ot\u00e1zky m\u00e9di\u00ed, predkladaj\u00fa novin\u00e1rom \u010dl\u00e1nky a koordinuj\u00fa tla\u010dov\u00e9 konferencie, pri\u010dom riadia t\u00edmy a odborn\u00edkov na podporu \u017eelan\u00e9ho vn\u00edmania klienta verejnos\u0165ou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vcelku s\u00fa PR mana\u017e\u00e9ri d\u00f4le\u017eit\u00ed pri budovan\u00ed a udr\u017eiavan\u00ed siln\u00e9ho verejn\u00e9ho imid\u017eu svojich klientov alebo zamestn\u00e1vate\u013eov a zohr\u00e1vaj\u00fa k\u013e\u00fa\u010dov\u00fa \u00falohu pri zabezpe\u010dovan\u00ed ich \u00faspechu v konkuren\u010dnom podnikate\u013eskom prostred\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hlavn\u00e9 povinnosti PR mana\u017e\u00e9ra<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ako budete vedie\u0165, \u010do h\u013eada\u0165 u ide\u00e1lneho kandid\u00e1ta? Pom\u00f4\u017ee v\u00e1m, ak k tejto \u00falohe prist\u00fapite s dobr\u00fdmi znalos\u0165ami strat\u00e9gi\u00ed, n\u00e1strojov a met\u00f3d v dobre z\u00e1sobenom <a href=\"https:\/\/prnews.io\/blog\/24-always-have-at-hand-useful-free-tools-for-your-pr-kit.html\">s\u00fabore PR n\u00e1strojov<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu je typick\u00fd zoznam zru\u010dnost\u00ed profesion\u00e1lneho PR mana\u017e\u00e9ra:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Siln\u00e9 p\u00edsomn\u00e9 a \u00fastne komunika\u010dn\u00e9 zru\u010dnosti;<\/li>\n\n\n\n<li>Pozornos\u0165 k detailom;<\/li>\n\n\n\n<li>Schopnos\u0165 strategick\u00e9ho pl\u00e1novania;<\/li>\n\n\n\n<li>Schopnos\u0165 riadi\u0165 viacero projektov a upravova\u0165 priority;<\/li>\n\n\n\n<li>Vynikaj\u00face &#8220;\u013eudsk\u00e9 zru\u010dnosti&#8221; vr\u00e1tane akt\u00edvneho po\u010d\u00favania;<\/li>\n\n\n\n<li>Schopnos\u0165 rie\u0161i\u0165 probl\u00e9my a analytick\u00e9 schopnosti;<\/li>\n\n\n\n<li>Technick\u00e9 znalosti (po\u010d\u00edta\u010dov\u00e1 zdatnos\u0165, sk\u00fasenos\u0165 s dizajnom, znalos\u0165 digit\u00e1lnych m\u00e9di\u00ed).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tu je \u010fal\u0161\u00ed zoznam be\u017en\u00fdch \u00faloh, ktor\u00e9 musia ma\u0165 mana\u017e\u00e9ri pre styk s verejnos\u0165ou.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pl\u00e1nova\u0165, realizova\u0165 a koordinova\u0165 programy vz\u0165ahov s verejnos\u0165ou;<\/li>\n\n\n\n<li>Zabezpe\u010dovanie a rozpo\u010dtovanie podujat\u00ed, kampan\u00ed a iniciat\u00edv v oblasti PR;<\/li>\n\n\n\n<li>Vytv\u00e1ra\u0165 alebo kontrolova\u0165 online obsah v ozn\u00e1meniach pre m\u00e9di\u00e1 a medi\u00e1lnych s\u00faboroch;<\/li>\n\n\n\n<li>Kontrolova\u0165 a koordinova\u0165 obsah vytvoren\u00fd pre webov\u00e9 str\u00e1nky a \u00fa\u010dty soci\u00e1lnych m\u00e9di\u00ed;<\/li>\n\n\n\n<li>Pom\u00e1ha\u0165 pri tvorbe a kontrole r\u00f4znych propaga\u010dn\u00fdch a marketingov\u00fdch materi\u00e1lov;<\/li>\n\n\n\n<li>Vyv\u00edja\u0165 a vykon\u00e1va\u0165 z\u00e1sady a postupy v oblasti PR;<\/li>\n\n\n\n<li>Definova\u0165 KPI pre oddelenie PR;<\/li>\n\n\n\n<li>Meranie a vytv\u00e1ranie spr\u00e1v o ka\u017edej PR kampani;<\/li>\n\n\n\n<li>\u010casto dohliada\u0165 na firemn\u00fd imid\u017e a zabezpe\u010di\u0165, aby bol v s\u00falade so zna\u010dkou spolo\u010dnosti;<\/li>\n\n\n\n<li>Vybudova\u0165 dlhodob\u00e9 vz\u0165ahy so v\u0161etk\u00fdmi relevantn\u00fdmi zainteresovan\u00fdmi stranami, ako s\u00fa miestne \u00farady, \u013eudia z m\u00e9di\u00ed, novin\u00e1ri, politici at\u010f.<\/li>\n\n\n\n<li>Prij\u00edma\u0165, zapracov\u00e1va\u0165 a vzdel\u00e1va\u0165 nov\u00fdch \u010dlenov oddelenia vz\u0165ahov s verejnos\u0165ou;<\/li>\n\n\n\n<li>Vytv\u00e1ra\u0165 obsah pre r\u00f4zne prejavy, podujatia, vypo\u010dutia&#8230;<\/li>\n\n\n\n<li>Vytv\u00e1ra\u0165 a implementova\u0165 pr\u00edru\u010dku kr\u00edzovej komunik\u00e1cie a <a href=\"https:\/\/prnews.io\/blog\/public-relations-strategy.html\">medi\u00e1lnu strat\u00e9giu<\/a> pod\u013ea potreby;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mana\u017e\u00e9r PR je zodpovedn\u00fd za tvorbu a doh\u013ead nad tvorbou medi\u00e1lnych spr\u00e1v a obsahu pre \u00fa\u010dty soci\u00e1lnych m\u00e9di\u00ed, nadv\u00e4zovanie vz\u0165ahov s m\u00e9diami, novin\u00e1rmi a k\u013e\u00fa\u010dov\u00fdmi vplyvn\u00fdmi osobami a riadenie imid\u017eu spolo\u010dnosti v kritick\u00fdch situ\u00e1ci\u00e1ch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mana\u017e\u00e9r PR je tie\u017e priamo zodpovedn\u00fd za realiz\u00e1ciu taktiky a za udr\u017eiavanie anga\u017eovanosti a pokrytia klientov na trhu a v m\u00e9di\u00e1ch. Ka\u017edodenn\u00e9 \u00falohy PR mana\u017e\u00e9ra zah\u0155\u0148aj\u00fa doh\u013ead nad umiest\u0148ovan\u00edm v m\u00e9di\u00e1ch, \u00fadr\u017ebu medi\u00e1lnych datab\u00e1z podniku, asistenciu a predkladanie novin\u00e1rskych ot\u00e1zok, vytv\u00e1ranie materi\u00e1lov pre be\u017en\u00e9 vz\u0165ahy s verejnos\u0165ou, ako aj \u010fal\u0161ie potrebn\u00e9 administrat\u00edvne \u00falohy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Potrebujete PR mana\u017e\u00e9ra?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mali by ste najsk\u00f4r uva\u017eova\u0165 o tom, \u017ee si urob\u00edte <a href=\"https:\/\/en.wikipedia.org\/wiki\/Publicity\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">publicitu<\/a>. Urob\u00edte tak najlep\u0161ieho z\u00e1stupcu pre svoj v\u00fdrobok alebo slu\u017ebu. Okrem toho, ak si vysk\u00fa\u0161ate urobi\u0165 svoju publicitu, hoci len na nieko\u013eko dn\u00ed, z\u00edskate ove\u013ea jasnej\u0161\u00ed preh\u013ead o situ\u00e1cii a budete si m\u00f4c\u0165 ove\u013ea lep\u0161ie uvedomi\u0165 svoje publikum, \u010do h\u013eada\u0165 a ako spolupracova\u0165 s externou PR agent\u00farou alebo intern\u00fdm PR mana\u017e\u00e9rom.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri v\u00fdbere PR mana\u017e\u00e9ra a tie\u017e pri prem\u00fd\u0161\u013ean\u00ed o tom, komu by ste mali zveri\u0165 t\u00fato \u010dinnos\u0165 pre va\u0161u firmu, je potrebn\u00e9 zv\u00e1\u017ei\u0165 mnoho vec\u00ed. Predov\u0161etk\u00fdm v\u0161ak, ako zist\u00edte, kedy budete potrebova\u0165 naja\u0165 PR mana\u017e\u00e9ra?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PR odborn\u00edci poznaj\u00fa svoje publikum a maj\u00fa rast\u00facu z\u00e1klad\u0148u kontaktov, ktor\u00fdm m\u00f4\u017eu preda\u0165 va\u0161u spolo\u010dnos\u0165, v\u00e1\u0161 produkt, v\u00e1\u0161 pr\u00edbeh alebo kombin\u00e1ciu v\u0161etk\u00fdch t\u00fdchto faktorov. To, \u017ee ho potrebujete, zist\u00edte v okamihu, ke\u010f si prejdete tieto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vysk\u00fa\u0161ali ste mnoho r\u00f4znych sp\u00f4sobov, ako podpori\u0165 svoju spolo\u010dnos\u0165 a svoj produkt, ale nie ste spokojn\u00ed s v\u00fdsledkami;<\/li>\n\n\n\n<li>Va\u0161ej firme sa stalo nie\u010do, \u010do pod\u013ea v\u00e1s stoj\u00ed za zmienku, ale \u017eiadne noviny alebo \u010dasopisy nezachytili \u017eiadne tla\u010dov\u00e9 spr\u00e1vy, ktor\u00e9 ste im poslali.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ak ste ve\u013emi zanepr\u00e1zdnen\u00ed alebo v\u00e1m nerobia probl\u00e9m niektor\u00e9 aspekty koordin\u00e1cie PR alebo naj\u00edmanie intern\u00e9ho PR mana\u017e\u00e9ra, m\u00f4\u017eete vyu\u017ei\u0165 slu\u017ebu outsourcingu PR.&nbsp;<a target=\"_blank\" href=\"https:\/\/prnews.io\/service\/consulting\/\" rel=\"noreferrer noopener\">PRnews.io Media Planning<\/a>&nbsp;slu\u017eba v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 pri vytv\u00e1ran\u00ed medi\u00e1lneho pl\u00e1nu na realiz\u00e1ciu va\u0161ej PR strat\u00e9gie. T\u00e1to slu\u017eba m\u00e1 dlh\u00fd zoznam m\u00e9di\u00ed, ktor\u00e9 za v\u00e1s bud\u00fa distribuova\u0165 obsah a \u0161\u00edri\u0165 inform\u00e1cie o va\u0161ej zna\u010dke.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/prnews.io\/service\/consulting\/\">Medi\u00e1lne pl\u00e1novanie - po\u017eiadajte o mediaplan pre va\u0161u kampa\u0148<\/a><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Mnoh\u00ed podnikatelia a obchodn\u00edci dnes pova\u017euj\u00fa za \u0165a\u017ek\u00e9 zorganizova\u0165 v\u0161etky oblasti propag\u00e1cie spolo\u010dnosti, ako je strat\u00e9gia, v\u00fdroba a distrib\u00facia. Pr\u00e1ve vtedy mo\u017eno budete potrebova\u0165 pou\u017ei\u0165 \u00fa\u010dinn\u00fa PR a marketingov\u00fa platformu. Tak\u00e9to platformy, ktor\u00e9 umo\u017e\u0148uj\u00fa market\u00e9rom \u0161\u00edri\u0165 cielen\u00e9 spr\u00e1vy, nakupova\u0165 m\u00e9di\u00e1 a u\u013eah\u010dova\u0165 distrib\u00faciu, v\u00fdrazne zmenili marketingov\u00e9 prostredie. V\u00fdberom spr\u00e1vneho n\u00e1stroja dosiahnete lep\u0161ie a r\u00fdchlej\u0161ie v\u00fdsledky so zameran\u00edm na \u0161ir\u0161ie obchodn\u00e9 a osobn\u00e9 ciele.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/prnews.io\/sites\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"264\" src=\"\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-1024x264.png\" alt=\"Z\u00edskajte medi\u00e1lne pokrytie, ktor\u00e9 si dnes zasl\u00fa\u017eite 2\" class=\"wp-image-10804\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-1024x264.png 1024w, \/sk\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-300x77.png 300w, \/sk\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-150x39.png 150w, \/sk\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-768x198.png 768w, \/sk\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-1536x396.png 1536w, \/sk\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-480x124.png 480w, \/sk\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2.png 1940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ako zamestna\u0165 PR mana\u017e\u00e9ra: Kontroln\u00fd zoznam krok za krokom<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1bor spr\u00e1vneho odborn\u00edka na PR m\u00f4\u017ee by\u0165 n\u00e1ro\u010dn\u00fd, preto si pozrite tieto tipy, ktor\u00e9 v\u00e1m n\u00e1bor PR mana\u017e\u00e9ra v\u00fdrazne u\u013eah\u010dia:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Krok 1: Stanovte si ciele<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vypracujte si zoznam cie\u013eov, ktor\u00e9 chcete s PR agent\u00farou dosiahnu\u0165, a potom z\u00fa\u017ete zoznam na tie ciele, ktor\u00e9 s\u00fa pre v\u00e1s najd\u00f4le\u017eitej\u0161ie.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Krok 2: Premyslite si rozpo\u010det<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zamestnanie PR agent\u00fary m\u00f4\u017ee by\u0165 n\u00e1kladn\u00e9. Ak si neur\u010d\u00edte rozpo\u010det a neozn\u00e1mite ho potenci\u00e1lnemu PR mana\u017e\u00e9rovi, m\u00f4\u017ee sa sta\u0165, \u017ee sa dostanete pr\u00edli\u0161 \u010faleko <a href=\"https:\/\/www.davidsongray.co.uk\/a-guide-to-using-linkedin-recruiter\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">procesu naj\u00edmania<\/a> odborn\u00edka na PR alebo agent\u00fary, ktor\u00fd si nem\u00f4\u017eete dovoli\u0165, \u010d\u00edm strat\u00edte svoj aj ich \u010das.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre\u010d\u00edtajte si viac:<a href=\"https:\/\/prnews.io\/blog\/pr-on-a-budget-101.html\" target=\"_blank\" rel=\"noreferrer noopener\"> PR s rozpo\u010dtom 101: Z\u00edskavanie tla\u010de s obmedzen\u00fdm rozpo\u010dtom<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Krok 3: Zv\u00e1\u017ete, koho potrebujete<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V podstate m\u00e1te tri mo\u017enosti, pokia\u013e ide o naj\u00edmanie PR:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vn\u00fatorn\u00fd t\u00edm<\/li>\n\n\n\n<li>Spolo\u010dnos\u0165 pre styk s verejnos\u0165ou<\/li>\n\n\n\n<li>Kombin\u00e1cia<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 z t\u00fdchto mo\u017enost\u00ed m\u00e1 in\u00fa cenu a bude od v\u00e1s vy\u017eadova\u0165 r\u00f4zne mo\u017enosti zapojenia.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Krok 4: Nap\u00ed\u0161te si zoznam ot\u00e1zok, o ktor\u00fdch budete diskutova\u0165<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Predt\u00fdm, ako sa obr\u00e1tite na PR agent\u00faru, nap\u00ed\u0161te si zoznam ot\u00e1zok, ktor\u00e9 chcete polo\u017ei\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Budete sa chcie\u0165 dozvedie\u0165 o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cena<\/li>\n\n\n\n<li>Zru\u010dnosti\/odbornos\u0165<\/li>\n\n\n\n<li>Predch\u00e1dzaj\u00faci klienti<\/li>\n\n\n\n<li>Predch\u00e1dzaj\u00face \u00faspechy<\/li>\n\n\n\n<li>Ocenenia\/testimoni\u00e1ly<\/li>\n\n\n\n<li>Sjedna\u0165 si stretnutie<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vybaven\u00ed svojimi ot\u00e1zkami je va\u0161\u00edm \u010fal\u0161\u00edm krokom dohodn\u00fa\u0165 si stretnutie s r\u00f4znymi PR mana\u017e\u00e9rmi alebo videohovory so slu\u017ebami PR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Krok 5: Stanovte o\u010dak\u00e1vania<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nastavte jasn\u00fa komunika\u010dn\u00fa l\u00edniu a z\u00e1rove\u0148 ur\u010dte svoje o\u010dak\u00e1vania. Porozpr\u00e1vajte sa so z\u00e1stupcami PR slu\u017eby alebo PR mana\u017e\u00e9rom o svojich cie\u013eoch SMART a stanovte si, ako budete mera\u0165 \u00faspech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre\u010d\u00edtajte si viac: <a href=\"https:\/\/prnews.io\/blog\/pr-points.html\" title=\"\">Analytika v PR: Ako mera\u0165 v\u00fdkonnos\u0165 kampane?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Krok 6: Pridajte na palubu svojho PR mana\u017e\u00e9ra<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Diskutujte o svojich komunika\u010dn\u00fdch cie\u013eoch. Polo\u017ete ot\u00e1zky typu: &#8220;Ako budeme monitorova\u0165 v\u00fdsledky na\u0161ej spolo\u010dnej pr\u00e1ce?&#8221;<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100,000+ media publications;<\/li>\n\t\t<li>get backlinks to your product;<\/li>\n\t\t<li>scale work with content distribution.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1ver<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ak sa sna\u017e\u00edte urobi\u0165 v\u0161etko pre to, aby ste vzbudili z\u00e1ujem verejnosti o va\u0161u spolo\u010dnos\u0165 alebo produkt, a nedosahujete v\u00fdsledky, najmite si pre svoje potreby PR mana\u017e\u00e9ra alebo PR slu\u017ebu. Teraz u\u017e m\u00e1te v\u0161etko, \u010do potrebujete na to, aby ste si najali pr\u00e1ve t\u00fa spr\u00e1vnu PR agent\u00faru alebo PR mana\u017e\u00e9ra pre va\u0161u zna\u010dku. Ke\u010f v\u0161ak za\u010dnete spolupracova\u0165 s PR firmou alebo si najmete PR mana\u017e\u00e9ra, va\u0161a pr\u00e1ca e\u0161te nekon\u010d\u00ed. Aby ste dosiahli najlep\u0161ie v\u00fdsledky, bu\u010fte pripraven\u00ed pracova\u0165 ako partner a uistite sa, \u017ee strat\u00e9gia a komunik\u00e1cia, ktor\u00fa v\u00e1m sprostredkuj\u00fa, s\u00fa tak\u00e9, ak\u00e9 potrebujete. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre\u010d\u00edtajte si viac:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/the-pr-meaning.html\" target=\"_blank\" rel=\"noreferrer noopener\">Smysel PR u\u017e nikdy nebude rovnak\u00fd. Zmenili ste svoj PR?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/pr-storytelling.html\" target=\"_blank\" rel=\"noreferrer noopener\">Sila PR rozpr\u00e1vania pr\u00edbehov<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/press-kit.html\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00f4le\u017eitos\u0165 tla\u010dovej spr\u00e1vy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/good-pr-and-bad-pr.html\" target=\"_blank\" rel=\"noreferrer noopener\">Rozdiel medzi dobr\u00fdm a zl\u00fdm PR (Public Relations)<\/a><\/li>\n<\/ul>\n\n\n\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n  <h2 itemprop=\"name\" id=\"title25\">FAQ: PR mana\u017e\u00e9r<\/h2>\n  <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\">\u010co rob\u00ed PR mana\u017e\u00e9r<\/h3>\n    <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n      <div itemprop=\"text\">\n        <p>PR mana\u017e\u00e9ri s\u00fa zodpovedn\u00ed za v\u00fdvoj a realiz\u00e1ciu PR a medi\u00e1lnej strat\u00e9gie organiz\u00e1cie, budovanie jej reput\u00e1cie a zabezpe\u010denie \u00faspe\u0161n\u00e9ho medi\u00e1lneho pokrytia. Ako PR mana\u017e\u00e9r budete p\u00edsa\u0165 alebo riadi\u0165 tvorbu medi\u00e1lnych spr\u00e1v a pr\u00edspevkov v soci\u00e1lnych m\u00e9di\u00e1ch, nadv\u00e4zova\u0165 vz\u0165ahy s novin\u00e1rmi a k\u013e\u00fa\u010dov\u00fdmi vplyvn\u00fdmi osobami a riadi\u0165 reakcie na &#8220;kr\u00edzov\u00e9&#8221; okolnosti. Mana\u017e\u00e9ri PR s\u00fa potrebn\u00ed v ka\u017edom odvetv\u00ed od finan\u010dn\u00edctva po m\u00f3du, od vzdel\u00e1vania po politiku.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\">\u010co je PR mana\u017e\u00e9r?&#8221;<\/h3>\n    <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n      <div itemprop=\"text\">\n        <p>Mana\u017e\u00e9r pre vz\u0165ahy s verejnos\u0165ou (PR mana\u017e\u00e9r) je odborn\u00edk v oblasti m\u00e9di\u00ed a vz\u0165ahov s verejnos\u0165ou, ktor\u00fd je zodpovedn\u00fd za pl\u00e1novanie a koordin\u00e1ciu tvorby obsahu, ktor\u00fd bude udr\u017eiava\u0165 alebo zlep\u0161ova\u0165 verejn\u00fd obraz jeho zamestn\u00e1vate\u013ea alebo klienta.<\/p>\n        <p>Na poz\u00edciu mana\u017e\u00e9ra pre vz\u0165ahy s verejnos\u0165ou sa odpor\u00fa\u010da ma\u0165 aspo\u0148 bakal\u00e1rsky titul v oblasti vz\u0165ahov s verejnos\u0165ou, marketingu, komunik\u00e1cie, fundraisingu, \u017eurnalistiky alebo angli\u010dtiny. Okrem z\u00edskania titulu by mana\u017e\u00e9ri pre vz\u0165ahy s verejnos\u0165ou mali ma\u0165 vo svojom \u017eivotopise uveden\u00fa aj nieko\u013ekoro\u010dn\u00fa prax predt\u00fdm, ako sa bude uva\u017eova\u0165 o ich prijat\u00ed na t\u00fato poz\u00edciu.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mnoh\u00ed podnikatelia a majitelia firiem dok\u00e1\u017eu vytvori\u0165 produkt. M\u00f4\u017ee v\u0161ak \u00eds\u0165 o \u0161peci\u00e1lny typ jednotlivcov, ktor\u00ed dok\u00e1\u017eu preda\u0165 nielen produkt, ale vybudova\u0165 aj dobr\u00fd imid\u017e spolo\u010dnosti. Tvorba imid\u017eu, vz\u0165ahy s verejnos\u0165ou s\u00fa \u0161irok\u00e9 pojmy, ktor\u00e9 zah\u0155\u0148aj\u00fa veci ako povedomie o zna\u010dke, vz\u0165ahy s m\u00e9diami, publicita, firemn\u00e1 komunik\u00e1cia, riadenie reput\u00e1cie a mnoho \u010fal\u0161\u00edch. Ke\u010f\u017ee zamestna\u0165 PR mana\u017e\u00e9ra m\u00f4\u017ee by\u0165 n\u00e1kladn\u00e9, mal\u00e9 a stredn\u00e9 podniky m\u00f4\u017eu svoje potreby v oblasti vz\u0165ahov s verejnos\u0165ou zveri\u0165 aj extern\u00fdm dod\u00e1vate\u013eom. Medzi tvorbou obsahu, z\u00edskavan\u00edm kontaktov na m\u00e9di\u00e1, p\u00edsan\u00edm blogov, pr\u00edpravou reklamn\u00fdch textov a nastaven\u00edm e-mailov\u00e9ho toku je \u0165a\u017ek\u00e9 n\u00e1js\u0165 si \u010das na zvy\u0161ovanie povedomia o<\/p>\n","protected":false},"author":17,"featured_media":3020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[864],"class_list":["post-3019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations","tag-agencies"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/3019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=3019"}],"version-history":[{"count":11,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/3019\/revisions"}],"predecessor-version":[{"id":11843,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/3019\/revisions\/11843"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/3020"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=3019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=3019"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=3019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}