{"id":2288,"date":"2022-11-09T11:02:00","date_gmt":"2022-11-09T09:02:00","guid":{"rendered":"\/blog\/?p=2288"},"modified":"2025-06-16T20:47:57","modified_gmt":"2025-06-16T18:47:57","slug":"ako-sa-dostat-do-sluzby-google-news","status":"publish","type":"post","link":"\/sk\/blog\/ako-sa-dostat-do-sluzby-google-news.html","title":{"rendered":"Ako sa dosta\u0165 do Google News? Odoslanie va\u0161ej str\u00e1nky do slu\u017eby Google News"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1vy Google je v\u00fdkonn\u00fd n\u00e1stroj, ktor\u00fd sa pou\u017e\u00edva na zhroma\u017e\u010fovanie \u010dl\u00e1nkov od viac ako 20 000 vydavate\u013eov z cel\u00e9ho sveta. Mnoh\u00ed pou\u017e\u00edvatelia z\u00edskavaj\u00fa spr\u00e1vy z cel\u00e9ho sveta alebo zo svojho regi\u00f3nu. Po\u010fme sa pozrie\u0165, ako sa dosta\u0165 do top \u010dl\u00e1nkov Google News.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1vy Google s\u00fa k dispoz\u00edcii v 30 jazykoch. Cie\u013eom tejto slu\u017eby je monitorova\u0165 mno\u017estvo webov\u00fdch str\u00e1nok a vyh\u013ead\u00e1va\u0165 relevantn\u00e9 inform\u00e1cie o r\u00f4znych t\u00e9mach a kateg\u00f3ri\u00e1ch. N\u00e1s v\u0161ak najviac zauj\u00edma, ako vyu\u017ei\u0165 slu\u017ebu Google News ako zdroj organickej n\u00e1v\u0161tevnosti webov\u00fdch str\u00e1nok. Pozrime sa na hlavn\u00e9 po\u017eiadavky a odborn\u00e9 odpor\u00fa\u010dania, ktor\u00e9 v\u00e1m pom\u00f4\u017eu akceptova\u0165 va\u0161u str\u00e1nku v slu\u017ebe Google News.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hlavn\u00e9 po\u017eiadavky slu\u017eby Google News<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Predt\u00fdm, ako budete pripraven\u00ed odosla\u0165 svoju firemn\u00fa str\u00e1nku do Google News, mus\u00edte najprv splni\u0165 hlavn\u00e9 po\u017eiadavky. Registr\u00e1ciu do Google News je mo\u017en\u00e9 \u013eahko absolvova\u0165 pod\u013ea ofici\u00e1lnych pokynov.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pokyny pre webmasterov<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prv\u00fd krok, ktor\u00fd mus\u00edte urobi\u0165, je pom\u00f4c\u0165 slu\u017ebe Google n\u00e1js\u0165 v\u00e1\u0161 obsah. Uistite sa, \u017ee je jasn\u00fd a zrozumite\u013en\u00fd. V\u017edy skontrolujte technick\u00e9 vlastnosti, aby ste vyle\u0161tili vidite\u013enos\u0165 svojej webovej str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dodr\u017eujte hlavn\u00e9 z\u00e1sady:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Za\u010dnite s p\u00edsan\u00edm relevantn\u00e9ho obsahu, ktor\u00fd je pre va\u0161ich \u010ditate\u013eov zauj\u00edmav\u00fd. Uistite sa, \u017ee je jedine\u010dn\u00fd oproti va\u0161ej konkurencii.<\/li>\n\n\n\n<li>Kontrolujte, \u010di neobsahuje zav\u00e1dzaj\u00face inform\u00e1cie a nikdy ich neuv\u00e1dzajte.<\/li>\n\n\n\n<li>S\u00fastre\u010fte sa na svojich \u010ditate\u013eov a nielen na vyh\u013ead\u00e1va\u010de.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Politiky obsahu spolo\u010dnosti Google<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pre\u010d\u00edtajte si obsahov\u00e9 z\u00e1sady spolo\u010dnosti Google, aby ste z\u00edskali schv\u00e1lenie svojej webovej str\u00e1nky. Mus\u00edte uv\u00e1dza\u0165 origin\u00e1lne spr\u00e1vy, skuto\u010dn\u00e9 d\u00e1tumy, skuto\u010dn\u00e9 kontaktn\u00e9 \u00fadaje at\u010f. Spolo\u010dnos\u0165 Google je pr\u00edsne proti propag\u00e1cii n\u00e1silia\/nen\u00e1visti. Skontrolujte preto, \u010di v\u00e1\u0161 obsah neobsahuje homof\u00f3biu a rasizmus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technick\u00e9 pokyny<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u010faka nasleduj\u00facim technick\u00fdm pokynom m\u00f4\u017eete pom\u00f4c\u0165 robotom Google efekt\u00edvne preh\u013ead\u00e1va\u0165 prostredn\u00edctvom spravodajsk\u00fdch webov\u00fdch str\u00e1nok. Mus\u00edte splni\u0165 po\u017eiadavky na \u0161trukt\u00faru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea t\u00fdchto technick\u00fdch odpor\u00fa\u010dan\u00ed m\u00f4\u017eete svoje webov\u00e9 str\u00e1nky odosla\u0165 prostredn\u00edctvom slu\u017eby Google News:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pou\u017e\u00edvajte trval\u00e9 adresy URL pre v\u0161etky \u010dl\u00e1nky na va\u0161ej firemnej str\u00e1nke.<\/li>\n\n\n\n<li>Uistite sa, \u017ee pou\u017e\u00edvate meta zna\u010dky, aby ste ur\u010dili sp\u00f4sob preh\u013ead\u00e1vania obsahu va\u0161ej webovej str\u00e1nky.<\/li>\n\n\n\n<li>Pou\u017e\u00edvajte iba obsah HTML.<\/li>\n\n\n\n<li>V\u00e1\u0161 medi\u00e1lny obsah by mal by\u0165 de\u0161ifrovan\u00fd a obsahova\u0165 stru\u010dn\u00fd textov\u00fd popis.<\/li>\n\n\n\n<li>V\u017edy odo\u0161lite mapu lokality v konzole vyh\u013ead\u00e1vania hne\u010f po jej schv\u00e1len\u00ed spr\u00e1vcom Google.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sp\u00f4sob, ako odosla\u0165 svoju webov\u00fa str\u00e1nku do slu\u017eby Google News<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pre odoslanie va\u0161ej firemnej webovej str\u00e1nky do slu\u017eby Google News m\u00f4\u017eete pou\u017ei\u0165 dva r\u00f4zne n\u00e1stroje: Vydavate\u013e spr\u00e1v Google alebo V\u00fdrobca spr\u00e1v Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak v\u00e1\u0161 \u010dl\u00e1nok sp\u013a\u0148a hlavn\u00e9 po\u017eiadavky spolo\u010dnosti Google na odoslanie do spr\u00e1v Google a zdie\u013ea jedine\u010dn\u00e9 inform\u00e1cie, m\u00f4\u017ee by\u0165 automaticky zaraden\u00fd do spr\u00e1v Google. Odpor\u00fa\u010dame v\u0161ak odosla\u0165 mapu lokality XML priamo v konzole vyh\u013ead\u00e1vania Google, aby ste zv\u00fd\u0161ili svoje \u0161ance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vydavate\u013e spr\u00e1v Google<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pri \u017eiadosti o zaradenie do slu\u017eby Google News postupujte pod\u013ea nasleduj\u00facich krokov:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Za\u010dnite n\u00e1v\u0161tevou Centra vydavate\u013eov spr\u00e1v Google.<\/li>\n\n\n\n<li>V Search Console mus\u00edte overi\u0165 vlastn\u00edctvo str\u00e1nky.<\/li>\n\n\n\n<li>Nynie mus\u00edte odosla\u0165 ofici\u00e1lnu \u017eiados\u0165 o zaradenie va\u0161ej webovej str\u00e1nky\/\u010dl\u00e1nku.<\/li>\n\n\n\n<li>Nezabudnite uvies\u0165 \u00fadaje a obnovi\u0165 sekciu noviniek URL.<\/li>\n\n\n\n<li>Nakoniec stla\u010dte mo\u017enos\u0165 Odosla\u0165 spr\u00e1vy Google.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Zvy\u010dajne trv\u00e1 pribli\u017ene t\u00fd\u017ede\u0148, k\u00fdm t\u00edm odo\u0161le tla\u010dov\u00fa spr\u00e1vu do Google News. Odpove\u010f bude odoslan\u00e1 na va\u0161e konto vydavate\u013ea spr\u00e1v Google. PRNEWS v\u00e1m pom\u00f4\u017ee zlep\u0161i\u0165 kvalitu prezentovanej tla\u010dovej spr\u00e1vy, \u010dl\u00e1nku alebo str\u00e1nky. T\u00edm odborn\u00edkov vie, ako prezentova\u0165 obsah, aby ho spolo\u010dnos\u0165 Google prijala.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google News Producer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google News Producer funguje trochu inak ako News Publisher. Umo\u017e\u0148uje vydavate\u013eom spravova\u0165 sp\u00f4sob zobrazovania spr\u00e1v na smartf\u00f3noch a tabletoch. Pomocou slu\u017eby News Publisher m\u00f4\u017eete navrhn\u00fa\u0165 svoje webov\u00e9 str\u00e1nky pre slu\u017ebu Google, ale nezabudnite, \u017ee News Producer je zodpovedn\u00fd za publikovanie a monetiz\u00e1ciu v\u00e1\u0161ho webov\u00e9ho obsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nikto v\u00e1m nem\u00f4\u017ee zaru\u010di\u0165, \u017ee sa va\u0161e spr\u00e1vy po podan\u00ed \u017eiadosti prostredn\u00edctvom slu\u017eby News Producer objavia v aplik\u00e1cii Google. T\u00edm prever\u00ed kvalitu v\u00e1\u0161ho obsahu a jeho hodnotu pre potenci\u00e1lnych \u010ditate\u013eov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top tipy na zv\u00fd\u0161enie \u0161anc\u00ed na z\u00edskanie pr\u00edspevku v Google News<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dole n\u00e1jdete podrobn\u00fd n\u00e1vod, ako sa objavi\u0165 v slu\u017ebe Google News. Postupujte pod\u013ea t\u00fdchto odpor\u00fa\u010dan\u00ed, aby ste mali jasn\u00fa predstavu o tom, ako navrhn\u00fa\u0165 svoju str\u00e1nku a p\u00edsa\u0165 p\u00fatav\u00e9 \u010dl\u00e1nky, aby ste splnili hlavn\u00e9 po\u017eiadavky slu\u017eby Google.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nap\u00ed\u0161te obsah spravodajstva na z\u00e1klade niche<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u017edy je lep\u0161ie predklada\u0165 webov\u00e9 str\u00e1nky zalo\u017een\u00e9 na v\u00fdklenkoch, preto\u017ee maj\u00fa v\u00e4\u010d\u0161iu \u0161ancu, \u017ee ich predlo\u017e\u00ed slu\u017eba Google News alebo Google Discovery. Spravodajsk\u00e9 \u010dl\u00e1nky\/str\u00e1nky maj\u00fa prednos\u0165 pred komer\u010dn\u00fdmi blogmi alebo str\u00e1nkami. Odpor\u00fa\u010da sa definova\u0165 d\u00f4veryhodn\u00e9 ozna\u010denia zdrojov pre obsah t\u00fdkaj\u00faci sa spr\u00e1v, aby cie\u013eov\u00e9 publikum \u013eah\u0161ie na\u0161lo potrebn\u00e9 spr\u00e1vy a inform\u00e1cie.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pracujte na \u010ditate\u013enosti obsahu&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uistite sa, \u017ee svoj obsah \u010dasto aktualizujete. Prid\u00e1vajte len relevantn\u00e9 a jedine\u010dn\u00e9 novinky. Venujte pozornos\u0165 \u00farovni \u010ditate\u013enosti, preto\u017ee je to jeden z najd\u00f4le\u017eitej\u0161\u00edch faktorov. Redaktori Google nikdy nezverejnia \u010dl\u00e1nky s n\u00edzkou kvalitou obsahu. V\u017edy si obsah korigujte, aby ste na\u0161li aj drobn\u00e9 gramatick\u00e9 a pravopisn\u00e9 chyby. Google News urob\u00ed kone\u010dn\u00e9 rozhodnutie po manu\u00e1lnej kontrole kvality obsahu. V\u00e1\u0161 text mus\u00ed by\u0165 orientovan\u00fd na \u010ditate\u013ea a nesmie obsahova\u0165 ru\u0161iv\u00e9 reklamy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demon\u0161trujte svoju autoritu<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u0165 autoritu v ur\u010ditom odvetv\u00ed d\u00e1va v\u00e1m a v\u00e1\u0161mu obsahu \u010fal\u0161\u00ed bonus. Va\u0161i potenci\u00e1lni \u010ditatelia bud\u00fa k zdie\u013ean\u00fdm inform\u00e1ci\u00e1m pristupova\u0165 s v\u00e1\u017enos\u0165ou a re\u0161pektom. Google News r\u00e1d spolupracuje s vplyvn\u00fdmi osobami, preto\u017ee ich n\u00e1zor je d\u00f4le\u017eit\u00fd pre \u0161irok\u00e9 publikum. Existuje vysok\u00e1 \u0161anca, \u017ee sa na v\u00e1\u0161 \u010dl\u00e1nok bud\u00fa odvol\u00e1va\u0165 aj in\u00e9 weby a novin\u00e1ri a po\u017eiadaj\u00fa v\u00e1s o rozhovor, ke\u010f\u017ee ste odborn\u00edkom v danom odvetv\u00ed. Ak m\u00e1 va\u0161a str\u00e1nka vysok\u00fa poz\u00edciu vo vyh\u013ead\u00e1va\u010doch, Google News v\u00e1s bezodkladne prijm\u00fa.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pou\u017e\u00edvajte spr\u00e1vny form\u00e1t<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1vy Google pracuj\u00fa s textom, preto\u017ee je to jedin\u00fd typ inform\u00e1ci\u00ed, ktor\u00e9 slu\u017eba dok\u00e1\u017ee vyhodnoti\u0165. Mus\u00edte pracova\u0165 na tom, aby bol v\u00e1\u0161 textov\u00fd obsah stopercentne preh\u013ead\u00e1van\u00fd a origin\u00e1lny. Vyhnite sa tak\u00fdm \u010dast\u00fdm chyb\u00e1m, ako je vkladanie vo form\u00e1te PDF. M\u00f4\u017eete si by\u0165 ist\u00ed, \u017ee ho slu\u017eba Google News nebude akceptova\u0165. Ak v\u00e1\u0161 \u010dl\u00e1nok alebo webov\u00e1 str\u00e1nka obsahuje ne\u010ditate\u013en\u00fd form\u00e1t, preve\u010fte v\u0161etky prvky do preh\u013eadn\u00e9ho textov\u00e9ho form\u00e1tu, ktor\u00fd m\u00f4\u017eete upravova\u0165. Ak to nie je mo\u017en\u00e9, mali by ste prida\u0165 textov\u00fd popis.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pridajte \u010ditate\u013en\u00e9 adresy URL<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uistite sa, \u017ee v\u00e1\u0161 obsah obsahuje len \u010ditate\u013en\u00e9 adresy URL, preto\u017ee tento faktor m\u00f4\u017ee negat\u00edvne ovplyvni\u0165 kone\u010dn\u00e9 rozhodnutie slu\u017eby Google News. Pridanie \u010ditate\u013en\u00fdch adries URL v\u00fdrazne u\u013eah\u010d\u00ed pr\u00e1cu nielen t\u00edmu slu\u017eby Google News, ale aj va\u0161im \u010ditate\u013eom. \u013dudia ocenia, ke\u010f m\u00f4\u017eu rozpozna\u0165 t\u00e9mu e\u0161te pred jej zobrazen\u00edm. Nakoniec si overte, \u010di s\u00fa va\u0161e adresy URL trval\u00e9 a 100 % jedine\u010dn\u00e9, inak v\u00e1\u0161 obsah nebude odoslan\u00fd.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pou\u017e\u00edvajte iba jazyk HTML<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Slu\u017eba Google News prij\u00edma obsah, ktor\u00fd je HTML. Pou\u017e\u00edvajte ho vo v\u0161etk\u00fdch svojich \u010dl\u00e1nkoch. Pred odoslan\u00edm obsahu dvakr\u00e1t skontrolujte, \u010di sa v \u0148om nenach\u00e1dzaj\u00fa prvky JavaScriptu alebo in\u00e9 neinformat\u00edvne bloky, napr\u00edklad &#8220;S\u00favisiace pr\u00edspevky&#8221;. Je to trik, ako sa r\u00fdchlej\u0161ie dosta\u0165 k odoslaniu do slu\u017eby Google News.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pridanie spo\u013eahliv\u00fdch odkazov<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pri p\u00edsan\u00ed \u010dl\u00e1nku sa odpor\u00fa\u010da prida\u0165 odkazy na str\u00e1nky tret\u00edch str\u00e1n, ktor\u00fdm m\u00f4\u017eu \u010ditatelia plne d\u00f4verova\u0165. Je be\u017enou praxou prid\u00e1va\u0165 odkazy na v\u0161etky spravodajsk\u00e9 fakty. Tak\u00fdto pr\u00edstup preukazuje slu\u017ebe Google News, \u017ee vami predlo\u017een\u00fd obsah je vysoko kvalitn\u00fd. Odkazy tie\u017e nikdy neumiest\u0148ujte do r\u00e1mov, prvkov JavaScript alebo grafick\u00fdch prvkov.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pridanie prepisu pre video obsah<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Boty Google dok\u00e1\u017eu rozpozna\u0165 k\u00f3d HTML. Ak pl\u00e1nujete zahrn\u00fa\u0165 video\/audio obsah, mus\u00ed by\u0165 pre roboty vidite\u013en\u00fd. Jedin\u00fd sp\u00f4sob, ako to urobi\u0165, je vlo\u017ei\u0165 kr\u00e1tky textov\u00fd popis. Ak v\u00e1\u0161 videos\u00fabor prin\u00e1\u0161a najv\u00e4\u010d\u0161ie mno\u017estvo inform\u00e1ci\u00ed, odpor\u00fa\u010dame v\u00e1m prida\u0165 prepis. Je to profesion\u00e1lny pr\u00edstup, ktor\u00fd zabezpe\u010d\u00ed, \u017ee v\u00e1\u0161 obsah bude \u010ditate\u013en\u00fd.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pozrite si trendy Google<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd SEO optimista vie, ak\u00e9 d\u00f4le\u017eit\u00e9 je sledova\u0165 trendy Google, \u010do je vynikaj\u00faci n\u00e1stroj, ktor\u00fd by ste mali ovl\u00e1da\u0165. Zobraz\u00ed v\u00e1m, ak\u00e9 trendy moment\u00e1lne dominuj\u00fa na trhu, a poskytne v\u00e1m mno\u017estvo in\u0161pir\u00e1cie pre podt\u00e9my va\u0161ich \u010dl\u00e1nkov. Ak sa \u0161pecializujete na \u010dl\u00e1nky zalo\u017een\u00e9 na v\u00fdklenkoch, mali by ste sa nau\u010di\u0165 identifikova\u0165 top k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a pou\u017e\u00edva\u0165 ich v titulkoch a v celom texte. Nie je probl\u00e9m n\u00e1js\u0165 \u00fa\u010dinn\u00e9 n\u00e1stroje na h\u013eadanie spr\u00e1vnych k\u013e\u00fa\u010dov\u00fdch slov, napr\u00edklad Seosurfer a podobn\u00e9.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vytv\u00e1rajte maxim\u00e1lne origin\u00e1lny obsah<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mus\u00edte vedie\u0165, \u017ee Google News schva\u013euje len origin\u00e1lny obsah, tak\u017ee by ste sa nemali ani pok\u00fa\u0161a\u0165 o odosielanie skop\u00edrovan\u00e9ho obsahu z in\u00fdch zdrojov. Mus\u00edte dodr\u017eiava\u0165 novin\u00e1rske \u0161tandardy a uv\u00e1dza\u0165 odkazy, ktor\u00e9 ved\u00fa na pou\u017eit\u00e9 zdroje inform\u00e1ci\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Shortcode [ctanew] does not exist --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1ver<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1vy Google zhroma\u017e\u010fuj\u00fa p\u00fatav\u00e9 spr\u00e1vy, \u010dl\u00e1nky a pr\u00edbehy od popul\u00e1rnych a d\u00f4veryhodn\u00fdch vydavate\u013eov. Pr\u00e1ca s touto slu\u017ebou prin\u00e1\u0161a v\u00e1\u0161mu podnikaniu ve\u013ea v\u00fdhod. Je to \u00fa\u010dinn\u00fd sp\u00f4sob, ako z\u00edska\u0165 bezplatn\u00fa a organick\u00fa n\u00e1v\u0161tevnos\u0165 a v d\u00f4sledku toho zlep\u0161i\u0165 svoje umiestnenie vo v\u00fdsledkoch vyh\u013ead\u00e1vania.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Treba \u010das, aby ste si osvojili zru\u010dnosti v p\u00edsan\u00ed a SEO a za\u010dali vytv\u00e1ra\u0165 kvalitn\u00fd a relevantn\u00fd obsah, ktor\u00fd ide v s\u00falade s naj\u010derstvej\u0161\u00edmi trendmi. Ak chcete ma\u0165 istotu, \u017ee va\u0161a tla\u010dov\u00e1 spr\u00e1va alebo str\u00e1nka bude odoslan\u00e1 slu\u017ebou Google News, nemali by ste v\u00e1ha\u0165 a za\u010da\u0165 spolupracova\u0165 s PRNEWS.io, t\u00edmom odborn\u00edkov na vz\u0165ahy s verejnos\u0165ou a marketing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ulo\u017ei\u0165 na Pinterest<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tento pr\u00edspevok na blogu o Google News si m\u00f4\u017eete ulo\u017ei\u0165 na svoju&nbsp;n\u00e1stenku na Pinterest na nesk\u00f4r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/Pinterest-683x1024.jpg\" alt=\"ako sa dosta\u0165 do Google News\" class=\"wp-image-7706\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2021\/04\/Pinterest-683x1024.jpg 683w, \/sk\/blog\/wp-content\/uploads\/2021\/04\/Pinterest-200x300.jpg 200w, \/sk\/blog\/wp-content\/uploads\/2021\/04\/Pinterest-100x150.jpg 100w, \/sk\/blog\/wp-content\/uploads\/2021\/04\/Pinterest-768x1152.jpg 768w, \/sk\/blog\/wp-content\/uploads\/2021\/04\/Pinterest-480x720.jpg 480w, \/sk\/blog\/wp-content\/uploads\/2021\/04\/Pinterest.jpg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zpr\u00e1vy Google je v\u00fdkonn\u00fd n\u00e1stroj, ktor\u00fd sa pou\u017e\u00edva na zhroma\u017e\u010fovanie \u010dl\u00e1nkov od viac ako 20 000 vydavate\u013eov z cel\u00e9ho sveta. Mnoh\u00ed pou\u017e\u00edvatelia z\u00edskavaj\u00fa spr\u00e1vy z cel\u00e9ho sveta alebo zo svojho regi\u00f3nu. Po\u010fme sa pozrie\u0165, ako sa dosta\u0165 do top \u010dl\u00e1nkov Google News. Zpr\u00e1vy Google s\u00fa k dispoz\u00edcii v 30 jazykoch. Cie\u013eom tejto slu\u017eby je monitorova\u0165 mno\u017estvo webov\u00fdch str\u00e1nok a vyh\u013ead\u00e1va\u0165 relevantn\u00e9 inform\u00e1cie o r\u00f4znych t\u00e9mach a kateg\u00f3ri\u00e1ch. N\u00e1s v\u0161ak najviac zauj\u00edma, ako vyu\u017ei\u0165 slu\u017ebu Google News ako zdroj organickej n\u00e1v\u0161tevnosti webov\u00fdch str\u00e1nok. Pozrime sa na hlavn\u00e9 po\u017eiadavky a odborn\u00e9 odpor\u00fa\u010dania, ktor\u00e9 v\u00e1m pom\u00f4\u017eu akceptova\u0165 va\u0161u str\u00e1nku v slu\u017ebe Google News.<\/p>\n","protected":false},"author":2,"featured_media":7705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monetize-website"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/2288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=2288"}],"version-history":[{"count":7,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/2288\/revisions"}],"predecessor-version":[{"id":11862,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/2288\/revisions\/11862"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/7705"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=2288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=2288"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=2288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}