{"id":1844,"date":"2022-05-25T01:35:00","date_gmt":"2022-05-24T23:35:00","guid":{"rendered":"\/blog\/?p=1844"},"modified":"2025-06-16T21:49:03","modified_gmt":"2025-06-16T19:49:03","slug":"ako-napisat-tlacovu-spravu-v-style","status":"publish","type":"post","link":"\/sk\/blog\/ako-napisat-tlacovu-spravu-v-style.html","title":{"rendered":"Ako nap\u00edsa\u0165 tla\u010dov\u00fa spr\u00e1vu AP Style"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\"><p><a href=\"https:\/\/prnews.io\/press-release-format\/\" target=\"_blank\" rel=\"noopener\" title=\"\">P\u00edsanie tla\u010dovej spr\u00e1vy<\/a> nie je tak\u00e9 jednoduch\u00e9, ako si be\u017en\u00fd \u010dlovek m\u00f4\u017ee myslie\u0165. Zah\u0155\u0148a ur\u010dit\u00fd form\u00e1t, ktor\u00fd treba dodr\u017ea\u0165 (nadpis, d\u00e1tum, miesto, zhrnutie, pou\u017eitie v m\u00e9di\u00e1ch, inform\u00e1cie o spolo\u010dnosti), ale aj s\u00fabor \u0161tandardn\u00fdch \u010dinnost\u00ed, ktor\u00fdch by ste sa mali dr\u017ea\u0165. Ide o tzv. spr\u00e1vnu tla\u010dov\u00fa spr\u00e1vu v \u0161t\u00fdle <strong>AP Style<\/strong> (tla\u010dov\u00e1 spr\u00e1va v \u0161t\u00fdle Associated Press) <\/p>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1date, \u010do to znamen\u00e1? Ak nie, \u010d\u00edtajte \u010falej a dozviete sa, ako zabezpe\u010di\u0165, aby va\u0161e tla\u010dov\u00e9 spr\u00e1vy dodr\u017eiavali \u0161tandardn\u00e9 pravidl\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010co je to form\u00e1t tla\u010dovej spr\u00e1vy v \u0161t\u00fdle AP?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tla\u010dov\u00e1 spr\u00e1va v \u0161t\u00fdle AP znamen\u00e1 tla\u010dov\u00fa spr\u00e1vu v \u0161t\u00fdle &#8220;<strong>Associated Press<\/strong>&#8220;. Ide o jednu z najv\u00e4\u010d\u0161\u00edch neziskov\u00fdch tla\u010dov\u00fdch agent\u00far na svete so s\u00eddlom v New Yorku, ktor\u00e1 m\u00e1 upraven\u00e9 r\u00f4zne pravidl\u00e1 pre tla\u010dov\u00e9 publik\u00e1cie. Ka\u017edoro\u010dne vyd\u00e1va pr\u00edru\u010dku \u0161t\u00fdlu, ktor\u00e1 upravuje sp\u00f4sob, ak\u00fdm si \u017eel\u00e1, aby novin\u00e1ri, ktor\u00ed s \u0148ou spolupracuj\u00fa, form\u00e1tovali jej obsah. Tak, aby v\u0161etky str\u00e1nky prezent\u00e1cie obsahu boli \u0161tandardn\u00e9 bez oh\u013eadu na to, kto pr\u00edbeh p\u00ed\u0161e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Hoci toto nie s\u00fa jedin\u00e9 odpor\u00fa\u010dan\u00e9 pravidl\u00e1, ktor\u00fdch sa treba dr\u017ea\u0165, v novin\u00e1rskom a medi\u00e1lnom priemysle sa dodr\u017eiavaj\u00fa naj\u010dastej\u0161ie. Agent\u00fara Associated Press stanovila aj osobitn\u00e9 normy pre tla\u010dov\u00e9 spr\u00e1vy, o ktor\u00fdch sa bude hovori\u0165 \u010falej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pre\u010do by ste sa pri p\u00edsan\u00ed tla\u010dovej spr\u00e1vy mali dr\u017ea\u0165 \u0161t\u00fdlu AP?\n\n\n\n<p class=\"wp-block-paragraph\">Ano, zd\u00e1 sa to trivi\u00e1lne. Koho zauj\u00edma, \u010di spr\u00e1vne aplikujete v\u0161etky ich n\u00e1vrhy? No, po prv\u00e9, redaktori to robia. A ke\u010f\u017ee chcete, aby si v\u00e1\u0161 pr\u00edbeh k\u00fapili, mus\u00edte dodr\u017eiava\u0165 ich pravidl\u00e1. Znie to presved\u010divo, v\u0161ak?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Po druh\u00e9, pre\u010d\u00edtajte si t\u00fato spr\u00e1vu:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Numerick\u00fd a filatelistick\u00fd \u00farad Governator\u00e1tu mesta Vatik\u00e1n vyd\u00e1 tis\u00edce s\u00e1d \u0161tyroch zn\u00e1mok, pri\u010dom ka\u017ed\u00e1 zn\u00e1mka bude obsahova\u0165 detail z Peruginovho obrazu &#8220;Zm\u0155tvychvstanie Krista&#8221;, a 220 000 kusov let\u00e1ku.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00fata v\u00e1s t\u00e1to inform\u00e1cia? M\u00e1te z\u00e1ujem o \u010fal\u0161ie \u010d\u00edtanie tohto pr\u00edspevku? Videli ste tento pr\u00edbeh niekde v m\u00e9di\u00e1ch? Ani ja nie. Ak sa chcete vyhn\u00fa\u0165 tak\u00fdmto ot\u00e1zkam, dodr\u017eiavajte pravidl\u00e1, ktor\u00e9 s\u00fa op\u00edsan\u00e9 ni\u017e\u0161ie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f4le\u017eit\u00e9 je dodr\u017eiava\u0165 pr\u00edsny form\u00e1t tla\u010dovej spr\u00e1vy AP. Pr\u00edbeh, ktor\u00fd obsahuje jasn\u00e9 p\u00edsmo a obsah hodn\u00fd spr\u00e1vy, si zasl\u00fa\u017ei pozornos\u0165. Preto neignorujte \u0161abl\u00f3novit\u00fa \u0161trukt\u00faru tla\u010dov\u00fdch spr\u00e1v, aby v\u00e1s \u010ditate\u013e neprehliadol. Nie je ni\u010d zl\u00e9, ak ste tla\u010dov\u00fa spr\u00e1vu e\u0161te nenap\u00edsali. Pozrite si pr\u00edklad tla\u010dovej spr\u00e1vy v \u0161t\u00fdle AP, ktor\u00fd je skvel\u00fdm sp\u00f4sobom, ako sa in\u0161pirova\u0165.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pravidl\u00e1 tla\u010dovej spr\u00e1vy v \u0161t\u00fdle AP<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vzh\u013eadom na to, \u017ee tla\u010dov\u00e1 spr\u00e1va mus\u00ed by\u0165 stru\u010dn\u00e1, mus\u00edte venova\u0165 pozornos\u0165 ka\u017ed\u00e9mu prvku. \u0160t\u00fdlov\u00e1 pr\u00edru\u010dka AP je skvel\u00fd sp\u00f4sob, ako zabezpe\u010di\u0165, aby boli splnen\u00e9 v\u0161etky prvky tla\u010dovej spr\u00e1vy, \u010do v kone\u010dnom d\u00f4sledku zv\u00fd\u0161i va\u0161e \u0161ance na uverejnenie \u010dl\u00e1nku.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/blog\/wp-content\/uploads\/2021\/02\/3-4-1024x576.jpg\" alt=\"Pravidl\u00e1 tla\u010dovej spr\u00e1vy AP Style\" class=\"wp-image-1851\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2021\/02\/3-4-1024x576.jpg 1024w, \/sk\/blog\/wp-content\/uploads\/2021\/02\/3-4-300x169.jpg 300w, \/sk\/blog\/wp-content\/uploads\/2021\/02\/3-4-150x84.jpg 150w, \/sk\/blog\/wp-content\/uploads\/2021\/02\/3-4-768x432.jpg 768w, \/sk\/blog\/wp-content\/uploads\/2021\/02\/3-4-1536x864.jpg 1536w, \/sk\/blog\/wp-content\/uploads\/2021\/02\/3-4-480x270.jpg 480w, \/sk\/blog\/wp-content\/uploads\/2021\/02\/3-4.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00fa dva s\u00fabory pravidiel, ktor\u00e9 sa t\u00fdkaj\u00fa:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Obsah ur\u010ditej tla\u010dovej spr\u00e1vy<\/li>\n\n\n\n<li>Form\u00e1t jednotliv\u00fdch \u010dast\u00ed tla\u010dovej spr\u00e1vy<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Tu s\u00fa k\u013e\u00fa\u010dov\u00e9 pravidl\u00e1, ktor\u00fdm musia v\u0161etci novin\u00e1ri a copywriteri venova\u0165 pozornos\u0165:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Titulky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/prnews.io\/blog\/press-release-headline-writing-tips.html\" target=\"_blank\" rel=\"noopener\" title=\"\">Titulok<\/a> je k\u013e\u00fa\u010dov\u00fd pre up\u00fatanie pozornosti a z\u00edskanie publika. Je k\u013e\u00fa\u010dov\u00fd, preto\u017ee \u010ditate\u013eom hovor\u00ed, o \u010dom pr\u00edspevok je, a mal by by\u0165 presved\u010div\u00fd, aby up\u00fatal pozornos\u0165 \u010ditate\u013ea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Siln\u00fd prv\u00fd odsek<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otv\u00e1rac\u00ed odsek mus\u00ed da\u0165 predstavu o podstate tla\u010dovej spr\u00e1vy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u00e4\u0165 W \u017eurnalistiky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tla\u010dov\u00e1 spr\u00e1va je stru\u010dn\u00e1 a zd\u00f4raz\u0148uje d\u00f4le\u017eit\u00fa inform\u00e1ciu. Preto by \u00favodn\u00fd odsek tla\u010dovej spr\u00e1vy mal obsahova\u0165 p\u00e4\u0165 W:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kto<\/li>\n\n\n\n<li>Kto<\/li>\n\n\n\n<li>Kedy<\/li>\n\n\n\n<li>Kde&nbsp;<\/li>\n\n\n\n<li>Pre\u010do<\/li>\n\n\n\n<li>a niekedy Ako<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Najprv by ste mali uvies\u0165 najd\u00f4le\u017eitej\u0161ie fakty a potom nasledova\u0165 podrobnosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Styl p\u00edsania obr\u00e1tenej pyram\u00eddy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V obr\u00e1tenej pyram\u00edde le\u017e\u00ed z\u00e1klad\u0148a na vrchole a \u0161pi\u010dka le\u017e\u00ed v umiestnen\u00e1 v spodnej \u010dasti. Z h\u013eadiska tla\u010dovej spr\u00e1vy to znamen\u00e1, \u017ee titulok a najd\u00f4le\u017eitej\u0161ie inform\u00e1cie by sa mali umiestni\u0165 na za\u010diatok pr\u00edbehu, nie na jeho koniec.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e1tum<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AP \u0161t\u00fdl m\u00e1 <a href=\"https:\/\/apstylebook.blogspot.com\/search\/label\/dates\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">jasn\u00e9 pravidl\u00e1<\/a> o d\u00e1tume a mieste tla\u010dovej spr\u00e1vy. Dodr\u017eiavanie po\u017eadovan\u00e9ho \u0161t\u00fdlu a skratiek AP. napr. \u0161t\u00e1tov a mesiacov zabezpe\u010d\u00ed va\u0161im \u010dl\u00e1nkom vysok\u00fa \u00farove\u0148 profesionality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interpunkcia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00fa r\u00f4zne pravidl\u00e1 t\u00fdkaj\u00face sa interpunkcie. Najpou\u017e\u00edvanej\u0161ie sa bud\u00fa t\u00fdka\u0165 \u010diarok.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V Spojenom kr\u00e1\u013eovstve, Kanade a inde by ste mali pou\u017e\u00edva\u0165 \u010diarku na konci ka\u017ed\u00e9ho prvku vety:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na ra\u0148ajky som si dal zmrzlinu, ovocie a k\u00e1vu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V USA a v \u0161t\u00fdle AP by ste mali vynecha\u0165 posledn\u00fa \u010diarku:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na ra\u0148ajky som si dal zmrzlinu, ovocie a k\u00e1vu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pou\u017eitie z\u00e1men<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je lep\u0161ie vyhn\u00fa\u0165 sa z\u00e1men\u00e1m v prvej alebo druhej osobe. Pr\u00edru\u010dka \u0161t\u00fdlu AP m\u00e1 pr\u00edsne pokyny t\u00fdkaj\u00face sa tejto \u010dasti re\u010di. V\u0161etky tla\u010dov\u00e9 spr\u00e1vy a spravodajsk\u00e9 \u010dl\u00e1nky musia by\u0165 p\u00edsan\u00e9 len v tretej osobe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u010c\u00edsla<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Styl AP ur\u010duje pravidl\u00e1, ako sa maj\u00fa \u010d\u00edsla p\u00edsa\u0165. Mali by ste p\u00edsa\u0165 \u010d\u00edsla od 1 do 9. Potom pou\u017e\u00edvajte \u010d\u00edslice ako &#8220;10&#8221;. Ak sa \u010d\u00edslo nach\u00e1dza na za\u010diatku vety, vyp\u00ed\u0161te ho cel\u00e9. &#8220;Desa\u0165 det\u00ed bolo zranen\u00fdch, ke\u010f&#8230;&#8221; 10 bude v poriadku len v nadpisoch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fonty<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vyhnite sa v\u00fdberu nezvy\u010dajn\u00fdch fontov. Namiesto toho pou\u017e\u00edvajte z\u00e1kladn\u00e9, ako napr\u00edklad Times New Roman alebo Arial. Je to povinn\u00e9, preto\u017ee medi\u00e1lne z\u00e1soby pou\u017e\u00edvaj\u00fa tieto p\u00edsma pri publikovan\u00ed \u010dl\u00e1nkov. D\u00f4le\u017eit\u00e9 s\u00fa aj ve\u013ekosti p\u00edsma, ktor\u00e9 by mali by\u0165 od seba vzdialen\u00e9 len o jeden bod: napr. nadpis by mal ma\u0165 ve\u013ekos\u0165 14, podnadpis 13 a telo 12.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u00edsanie ve\u013ek\u00fdch p\u00edsmen<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161etky nadpisy a podnadpisy by sa mali p\u00edsa\u0165 ve\u013ek\u00fdmi p\u00edsmenami. Toto pravidlo sa vz\u0165ahuje len na nadpisy a podnadpisy. Ostatn\u00e9 ve\u013ek\u00e9 p\u00edsmen\u00e1 by sa mali prechy\u013eova\u0165 len na pr\u00edslu\u0161n\u00e9 podstatn\u00e9 meno.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;\u013dudia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pri prvom predstaven\u00ed niekoho pou\u017eite cel\u00e9 meno a titul: Adam Lawrence, technick\u00fd riadite\u013e spolo\u010dnosti, povedal: &#8220;Toto je ve\u013ek\u00fd prelom v odvetv\u00ed elektronick\u00fdch hier.&#8221; Po prvom predstaven\u00ed ho m\u00f4\u017eete spomen\u00fa\u0165 len ako Lawrence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160abl\u00f3na tla\u010dovej spr\u00e1vy v \u0161t\u00fdle AP<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Toto je len jedna z mnoh\u00fdch\u00a0<a href=\"https:\/\/respona.com\/blog\/press-release-templates\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u0161abl\u00f3n tla\u010dov\u00fdch spr\u00e1v<\/a>\u00a0dostupn\u00fdch na internete. Ak potrebujete in\u0161pir\u00e1ciu na nap\u00edsanie vlastnej tla\u010dovej spr\u00e1vy, nev\u00e1hajte a chopte sa jej!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stiahnite si pr\u00edklad tla\u010dovej spr\u00e1vy v \u0161t\u00fdle AP:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2021\/04\/Press-Release-Template-AP-Style.pdf\" style=\"border-radius:9px;color:#7b091b;background-color:#ffcd81\" target=\"_blank\" rel=\"noreferrer noopener\">Stiahnu\u0165 PDF<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2021\/05\/Press-Release-Template-AP-Style.docx\" style=\"border-radius:9px;color:#7b091b;background-color:#ffcd81\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Stiahnu\u0165 Docx<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1ljFJncC2rZJcXfA9yhQ6bp1bi_H1oGrZ\/view?usp=sharing\" style=\"border-radius:9px;color:#7b091b;background-color:#ffcd81\" target=\"_blank\" rel=\"noreferrer noopener\">Otvori\u0165 v Dokumentoch Google<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"791\" height=\"1024\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/Press-Release-Template-AP-Style_page-0001-791x1024.jpg\" alt=\"Pr\u00edklad \u0161abl\u00f3ny tla\u010dovej spr\u00e1vy AP style.\" class=\"wp-image-5547\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/Press-Release-Template-AP-Style_page-0001-791x1024.jpg 791w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Press-Release-Template-AP-Style_page-0001-232x300.jpg 232w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Press-Release-Template-AP-Style_page-0001-116x150.jpg 116w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Press-Release-Template-AP-Style_page-0001-768x994.jpg 768w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Press-Release-Template-AP-Style_page-0001-1187x1536.jpg 1187w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Press-Release-Template-AP-Style_page-0001-480x621.jpg 480w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Press-Release-Template-AP-Style_page-0001.jpg 1275w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kroky pri p\u00edsan\u00ed tla\u010dovej spr\u00e1vy v \u0161t\u00fdle AP<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/blog\/wp-content\/uploads\/2021\/02\/5-3-1024x576.jpg\" alt=\"Kroky pri p\u00edsan\u00ed tla\u010dovej spr\u00e1vy AP Style\" class=\"wp-image-1853\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2021\/02\/5-3-1024x576.jpg 1024w, \/sk\/blog\/wp-content\/uploads\/2021\/02\/5-3-300x169.jpg 300w, \/sk\/blog\/wp-content\/uploads\/2021\/02\/5-3-150x84.jpg 150w, \/sk\/blog\/wp-content\/uploads\/2021\/02\/5-3-768x432.jpg 768w, \/sk\/blog\/wp-content\/uploads\/2021\/02\/5-3-1536x864.jpg 1536w, \/sk\/blog\/wp-content\/uploads\/2021\/02\/5-3-480x270.jpg 480w, \/sk\/blog\/wp-content\/uploads\/2021\/02\/5-3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Napl\u00e1nujte obsah tla\u010dovej spr\u00e1vy<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Predt\u00fdm, ako za\u010dnete vytv\u00e1ra\u0165 ofici\u00e1lnu tla\u010dov\u00fa spr\u00e1vu, ur\u010dte si najz\u00e1kladnej\u0161ie inform\u00e1cie, ktor\u00e9 chcete odovzda\u0165. Tla\u010dov\u00e1 spr\u00e1va \u010dasto trv\u00e1 jednu a\u017e dve strany.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Ur\u010dite svoju cie\u013eov\u00fa skupinu<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Definovan\u00edm veku, z\u00e1ujmov, pohlavia, hodn\u00f4t a pr\u00edjmov va\u0161ej cie\u013eovej skupiny budete m\u00f4c\u0165 pochopi\u0165, o ak\u00fd obsah maj\u00fa z\u00e1ujem.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Vytvorte nadpis<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Titulok by sa mal umiestni\u0165 na za\u010diatok tla\u010dovej spr\u00e1vy a mal by by\u0165 umiestnen\u00fd v strede str\u00e1nky. Ke\u010f\u017ee up\u00fata pozornos\u0165 \u010ditate\u013ea, zvy\u010dajne sa uv\u00e1dza tu\u010dn\u00fdm p\u00edsmom a m\u00e1 65 a\u017e 80 znakov.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Zostavte popisn\u00fd podnadpis<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Podnadpis je o nie\u010do dlh\u0161\u00ed ako nadpis, vr\u00e1tane pribli\u017ene 120 znakov. Vo v\u0161eobecnosti je podnadpis p\u00edsan\u00fd kurz\u00edvou a nasleduje za titulkom. Podnadpis sl\u00fa\u017ei na dodato\u010dn\u00e9 vysvetlenie v\u00e1\u0161ho nadpisu. Skontrolujte, \u010di v\u00e1\u0161 nadpis aj podnadpis obsahuj\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1, preto\u017ee novin\u00e1ri a \u010ditatelia m\u00f4\u017eu pomocou t\u00fdchto slov \u013eahko zisti\u0165 \u010fal\u0161ie inform\u00e1cie prostredn\u00edctvom vyh\u013ead\u00e1va\u010dov.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Za\u010dnite svoje telo.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">V tele tla\u010dovej spr\u00e1vy by ste mali uvies\u0165 v\u0161etky potrebn\u00e9 inform\u00e1cie o podujat\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telo tla\u010dovej spr\u00e1vy by malo v\u017edy za\u010d\u00edna\u0165 d\u00e1tumom a miestom. Tieto \u010dasti by mali by\u0165 nap\u00edsan\u00e9 tu\u010dn\u00fdm p\u00edsmom, preto\u017ee to pom\u00e1ha novin\u00e1rom alebo redaktorom zisti\u0165, kedy je t\u00e1to spr\u00e1va pripraven\u00e1 na zverejnenie alebo nie. Pri prid\u00e1van\u00ed miesta sa uistite, \u017ee va\u0161e mesto ide v\u0161etk\u00fdmi ve\u013ek\u00fdmi p\u00edsmenami a v\u00e1\u0161 \u0161t\u00e1t je skr\u00e1ten\u00fd. Nezabudnite, \u017ee v\u00e1\u0161 prv\u00fd odsek by mal odpoveda\u0165 na v\u0161etk\u00fdch p\u00e4\u0165 W.<\/p>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>V\u00fdber cit\u00e1tu<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Pom\u00f4\u017ee aj <a href=\"https:\/\/prnews.io\/blog\/press-release-quote.html\">pripojenie charakteristick\u00e9ho cit\u00e1tu <\/a>, ktor\u00fd pom\u00f4\u017ee urobi\u0165 novinku zauj\u00edmavej\u0161ou a d\u00f4veryhodnej\u0161ou. Citovan\u00e1 osoba mus\u00ed by\u0165 ozna\u010den\u00e1 titulom a n\u00e1zvom spolo\u010dnosti alebo organiz\u00e1cie. Tento detail dod\u00e1va v\u00e4\u010d\u0161iu d\u00f4veryhodnos\u0165 a pon\u00faka novin\u00e1rom priame cit\u00e1ty od ved\u00facich predstavite\u013eov podnikov zapojen\u00fdch do udalosti. Nezabudnite, \u017ee cit\u00e1t by mal pozost\u00e1va\u0165 len z dvoch viet.<\/p>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>Ostatn\u00e1 \u010das\u0165 tela<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Zost\u00e1vaj\u00faca \u010das\u0165 \u010dasti tela by mala obsahova\u0165 r\u00f4zny medi\u00e1lny obsah. Fotografie, zvuky a vide\u00e1 v\u00e1m pom\u00f4\u017eu vynikn\u00fa\u0165 vo vyh\u013ead\u00e1va\u010doch aj na soci\u00e1lnych sie\u0165ach. Mali by ste sa vyhn\u00fa\u0165 tomu, aby ste do tla\u010dovej spr\u00e1vy vlo\u017eili viac ako dva z t\u00fdchto medi\u00e1lnych obsahov. Ak posielate tla\u010dov\u00fa spr\u00e1vu prostredn\u00edctvom e-mailu, je lep\u0161ie umiestni\u0165 odkazy na prilo\u017een\u00fd medi\u00e1lny obsah, aby ste sa k nemu mohli dosta\u0165 v jeho p\u00f4vodn\u00fdch zdrojoch a form\u00e1ch.<\/p>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li>Pridanie kotl\u00edka<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bilerplate je kr\u00e1tky popis spolo\u010dnosti alebo organiz\u00e1cie. Nach\u00e1dza sa na konci tla\u010dovej spr\u00e1vy a obsahuje inform\u00e1cie o pozad\u00ed spolo\u010dnosti. T\u00e1to \u010das\u0165 by nemala by\u0165 nap\u00edsan\u00e1 dlh\u0161ie ako 100 slov. Uistite sa, \u017ee ste boilerplate ukon\u010dili odkazom na webov\u00fa str\u00e1nku spolo\u010dnosti.<\/p>\n\n\n\n<ol start=\"9\" class=\"wp-block-list\">\n<li>Ukon\u010dite pozn\u00e1mkou na konci<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Na samom konci tla\u010dovej spr\u00e1vy je d\u00f4le\u017eit\u00e9 uvies\u0165 \u00fadaje o kontakte na m\u00e9di\u00e1, ako aj o firme, ktor\u00fa zastupuj\u00fa. Bolo by vhodn\u00e9 pou\u017ei\u0165 jednu vetu podobn\u00fa tejto: &#8220;Pre viac inform\u00e1ci\u00ed n\u00e1s kontaktujte na [telef\u00f3nne \u010d\u00edslo] alebo [e-mailov\u00e1 adresa].&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tla\u010dov\u00fa spr\u00e1vu by ste mali ukon\u010di\u0165 trojbodkou (naz\u00fdvanou aj ako hash), aby ste \u010ditate\u013eom uk\u00e1zali, \u017ee sa dostali na koniec pr\u00edbehu. Bude to vyzera\u0165 pribli\u017ene takto: ###&nbsp;<\/p>\n\n\n\n<ol start=\"10\" class=\"wp-block-list\">\n<li>Kontrola nastaven\u00ed dokumentov<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Mali by by\u0165 dohodnut\u00e9 jednopalcov\u00e9 okraje na v\u0161etk\u00fdch stran\u00e1ch papiera. Skontrolujte si gramatiku a medzery s interpunk\u010dn\u00fdmi znamienkami. Je lep\u0161ie pou\u017e\u00edva\u0165 len jednu medzeru za interpunk\u010dn\u00fdmi znamienkami &#8211; \u017eiadnu pred nimi.<\/p>\n\n\n\n<ol start=\"11\" class=\"wp-block-list\">\n<li>Pridanie loga spolo\u010dnosti<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vlo\u017ete logo spolo\u010dnosti na za\u010diatok a do stredu tla\u010dovej spr\u00e1vy.<\/p>\n\n\n\n<ol start=\"12\" class=\"wp-block-list\">\n<li>Ur\u010dite, komu sa m\u00e1 posla\u0165 tla\u010dov\u00e1 spr\u00e1va<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00daspech dobre navrhnutej tla\u010dovej spr\u00e1vy m\u00e1 ve\u013ea spolo\u010dn\u00e9ho s cie\u013eom, na ktor\u00fd sa tla\u010dov\u00e1 spr\u00e1va posiela. Ke\u010f\u017ee medi\u00e1lne platformy dost\u00e1vaj\u00fa ka\u017ed\u00fd de\u0148 tis\u00edce \u010dl\u00e1nkov, o va\u0161u tla\u010dov\u00fa spr\u00e1vu nebude ma\u0165 z\u00e1ujem ka\u017ed\u00e1 publik\u00e1cia. Je rozumn\u00e9 posla\u0165 tla\u010dov\u00fa spr\u00e1vu na medi\u00e1lny sklad, ktor\u00fd je ob\u013e\u00faben\u00fd medzi va\u0161ou cie\u013eovou skupinou.<\/p>\n\n\n\n<ol start=\"13\" class=\"wp-block-list\">\n<li>Distribuujte svoj pr\u00edbeh<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">S distrib\u00faciou tla\u010dovej spr\u00e1vy s\u00fa va\u0161e \u0161ance na prenos va\u0161ej tla\u010dovej spr\u00e1vy na cielen\u00e9 medi\u00e1lne platformy a k novin\u00e1rom ove\u013ea vy\u0161\u0161ie. Distribu\u010dn\u00e1 slu\u017eba navy\u0161e preber\u00e1 v\u0161etku zodpovednos\u0165 a poskytuje pou\u017e\u00edvate\u013eom v\u0161eobecn\u00fa \u0161abl\u00f3nu, ktor\u00e1 je u\u017e nastaven\u00e1 v spr\u00e1vnom form\u00e1te.<\/p>\n\n\n\n<ol start=\"14\" class=\"wp-block-list\">\n<li>Uve\u010fte pokyny na uvo\u013enenie<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1tum vydania je d\u00e1tum, ktor\u00fd si vyberiete na zverejnenie tla\u010dovej spr\u00e1vy. V \u013eavom hornom rohu svojho \u010dl\u00e1nku pridajte \u010dasov\u00fa os, v\u0161etko ve\u013ek\u00fdmi p\u00edsmenami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tla\u010dov\u00e1 spr\u00e1va mus\u00ed za\u010d\u00edna\u0165 nadpisom &#8220;Tla\u010dov\u00e1 spr\u00e1va&#8221;, po ktorom nasleduje &#8220;NA BEZODKLADN\u00c9 VYDANIE&#8221;. Tento detail nazna\u010duje, \u017ee inform\u00e1cie uveden\u00e9 vo va\u0161ej spr\u00e1ve s\u00fa pripraven\u00e9 na okam\u017eit\u00e9 pou\u017eitie. Ak v\u0161ak pripravujete tla\u010dov\u00fa spr\u00e1vu s embargom, je lep\u0161ie nap\u00edsa\u0165 &#8220;NIE JE NA BEZODKLADN\u00c9 ZVEREJNENIE&#8221; alebo &#8220;EMBARGO NA ZVEREJNENIE&#8221;,&#8221; za ktor\u00fdm nasleduje aktu\u00e1lny d\u00e1tum zverejnenia.&nbsp;<\/p>\n\n\n\n<h2 style=\"text-align:center; color: #c11026\">Ako robi\u0165 public relations pre mal\u00e9 podniky<\/h2>\n<div itemprop=\"video\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/VideoObject\" style=\"text-align:center\">\n<meta itemprop=\"thumbnailUrl\" content=\"https:\/\/img.youtube.com\/vi\/c_MQ17NwSuI\/0.jpg\" \/>\n<meta itemprop=\"uploadDate\" content=\"2021-05-14\" \/>\n<meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/c_MQ17NwSuI\">\n<h3 itemprop=\"name\"> Ako pou\u017e\u00edva\u0165 PRNEWS.io<\/h3>\n<div class=\"video_wrapp\">\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/c_MQ17NwSuI\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<p itemprop=\"description\">\n<i>\nV tomto videu sa podel\u00edm o skvel\u00fd n\u00e1stroj s n\u00e1zvom PRNEWS.IO &#8211; trh, na ktorom m\u00f4\u017eu PR \u0161pecialisti, internetov\u00ed obchodn\u00edci a inzerenti nakupova\u0165 sponzorovan\u00fd obsah. PR je skvel\u00fd pre zvidite\u013enenie, rast podnikania a sp\u00e4tn\u00e9 odkazy SEO (m\u00f4\u017ee v\u00e1m pom\u00f4c\u0165 z\u00edska\u0165 poz\u00edciu v Google).\n<\/i>\n<\/p><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Shortcode [ctanew] does not exist --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doln\u00fd riadok<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tla\u010dov\u00e1 spr\u00e1va v \u0161t\u00fdle AP je ofici\u00e1lne ozn\u00e1menie organiz\u00e1cie zaslan\u00e9 tla\u010di. Pou\u017e\u00edvaj\u00fa ju spolo\u010dnosti v\u0161etk\u00fdch typov, ktor\u00e9 chc\u00fa ozn\u00e1mi\u0165 udalosti, d\u00f4le\u017eit\u00e9 zmeny, uvedenie produktov na trh a podobne. Spr\u00e1vne naform\u00e1tovan\u00e1 a distribuovan\u00e1 tla\u010dov\u00e1 spr\u00e1va v \u0161t\u00fdle AP m\u00f4\u017ee v\u00fdrazne zv\u00fd\u0161i\u0165 povedomie o organiz\u00e1cii, zlep\u0161i\u0165 vz\u0165ahy s verejnos\u0165ou a z\u00e1rove\u0148 roz\u0161\u00edri\u0165 jej z\u00e1kazn\u00edcku z\u00e1klad\u0148u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Form\u00e1tovali ste svoje tla\u010dov\u00e9 spr\u00e1vy pre AP? S\u00fa nejak\u00e9 in\u00e9 pravidl\u00e1, ktor\u00e9 pova\u017eujete za najd\u00f4le\u017eitej\u0161ie? Nev\u00e1hajte a zanechajte o tom koment\u00e1r.<\/p>\n\n\n\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n\n<h2 id=\"title25\">FAQ: Tla\u010dov\u00e1 spr\u00e1va v \u0161t\u00fdle AP<\/h2>\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">\u010co je \u0161t\u00fdl Associated Press?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Styl Associated Press (AP) je s\u00fabor pokynov, ktor\u00e9 upravuj\u00fa sp\u00f4sob, ak\u00fdm medi\u00e1lne akcie, PR spolo\u010dnosti a novin\u00e1ri zostavuj\u00fa svoje \u010dl\u00e1nky alebo tla\u010dov\u00e9 spr\u00e1vy.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">P\u00ed\u0161ete v tla\u010dovej spr\u00e1ve ve\u013ek\u00e9 p\u00edsmen\u00e1?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p> \u00c1no. V\u0161etky nadpisy a podnadpisy by sa mali p\u00edsa\u0165 ve\u013ek\u00fdmi p\u00edsmenami, \u010do znamen\u00e1, \u017ee v\u00e4\u010d\u0161ina slov sa mus\u00ed za\u010d\u00edna\u0165 ve\u013ek\u00fdm p\u00edsmenom.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Kde sa nach\u00e1dzaj\u00fa d\u00e1tumy v tla\u010dovej spr\u00e1ve?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Uvodn\u00e1 veta hlavn\u00e9ho odseku by sa mala za\u010d\u00edna\u0165 d\u00e1tumom a miestom. Miesto udalosti by malo zah\u0155\u0148a\u0165 mesto a \u0161t\u00e1t, v ktorom tla\u010dov\u00e1 spr\u00e1va vznikla.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ak\u00fdm p\u00edsmom maj\u00fa by\u0165 tla\u010dov\u00e9 spr\u00e1vy?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Pod\u013ea usmernen\u00ed AP by ste mali zvoli\u0165 be\u017en\u00e9 p\u00edsma, ako napr\u00edklad Times New Roman alebo Arial.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">\u010co je \u0161abl\u00f3na tla\u010dovej spr\u00e1vy AP?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Toto je \u0161tandardn\u00fd form\u00e1t tla\u010dovej spr\u00e1vy, ktor\u00fd by ste mali dodr\u017eiava\u0165, aby sa va\u0161a spr\u00e1va stala novinkou.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ako form\u00e1tova\u0165 tla\u010dov\u00fa spr\u00e1vu v \u0161t\u00fdle AP?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Z\u00edskanie medi\u00e1lneho pokrytia, o ktor\u00e9 sa usilujete, nie je jednoduch\u00e9 a vy\u017eaduje si trochu pr\u00e1ce a \u00fasilia. Napriek tomu v\u00e1m dodr\u017eiavanie pravidiel AP Stylebook pom\u00f4\u017ee z\u00edska\u0165 viac medi\u00e1lnych v\u00fdstupov.<\/p>\n<\/div>\n<\/div>\n<\/div>\n \n \n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/how-to-cite-a-press-release.html\">Ako citova\u0165 tla\u010dov\u00fa spr\u00e1vu &#8211; urobte to \u0161t\u00fdlovo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/how-to-write-a-press-release-for-an-event.html\">Tipy na p\u00edsanie tla\u010dovej spr\u00e1vy k podujatiu<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>P\u00edsanie tla\u010dovej spr\u00e1vy nie je tak\u00e9 jednoduch\u00e9, ako si be\u017en\u00fd \u010dlovek m\u00f4\u017ee myslie\u0165. Zah\u0155\u0148a ur\u010dit\u00fd form\u00e1t, ktor\u00fd treba dodr\u017ea\u0165 (nadpis, d\u00e1tum, miesto, zhrnutie, pou\u017eitie v m\u00e9di\u00e1ch, inform\u00e1cie o spolo\u010dnosti), ale aj s\u00fabor \u0161tandardn\u00fdch \u010dinnost\u00ed, ktor\u00fdch by ste sa mali dr\u017ea\u0165. Ide o tzv. spr\u00e1vnu tla\u010dov\u00fa spr\u00e1vu v \u0161t\u00fdle AP Style (tla\u010dov\u00e1 spr\u00e1va v \u0161t\u00fdle Associated Press) . H\u00e1date, \u010do to znamen\u00e1? Ak nie, \u010d\u00edtajte \u010falej a dozviete sa, ako zabezpe\u010di\u0165, aby va\u0161e tla\u010dov\u00e9 spr\u00e1vy dodr\u017eiavali \u0161tandardn\u00e9 pravidl\u00e1. \u010co je to form\u00e1t tla\u010dovej spr\u00e1vy v \u0161t\u00fdle AP? Tla\u010dov\u00e1 spr\u00e1va v \u0161t\u00fdle AP znamen\u00e1 tla\u010dov\u00fa spr\u00e1vu v \u0161t\u00fdle &#8220;Associated Press&#8220;. Ide o<\/p>\n","protected":false},"author":5,"featured_media":7818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[310],"class_list":["post-1844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations","tag-press-release"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/1844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=1844"}],"version-history":[{"count":21,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/1844\/revisions"}],"predecessor-version":[{"id":11877,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/1844\/revisions\/11877"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/7818"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=1844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=1844"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=1844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}