{"id":159,"date":"2022-09-30T01:45:00","date_gmt":"2022-09-29T23:45:00","guid":{"rendered":"\/?p=159"},"modified":"2025-06-16T21:41:40","modified_gmt":"2025-06-16T19:41:40","slug":"12-efektivnych-emailovych-podnetov-ako-ziskat-medialnu-pozornost-profesionalnym-sposobom","status":"publish","type":"post","link":"\/sk\/blog\/12-efektivnych-emailovych-podnetov-ako-ziskat-medialnu-pozornost-profesionalnym-sposobom.html","title":{"rendered":"Efekt\u00edvne e-mailov\u00e9 ozn\u00e1menie: Ako profesion\u00e1lne up\u00fata\u0165 pozornos\u0165 m\u00e9di\u00ed"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\"><strong>Email Pitch<\/strong> je st\u00e1le kr\u00e1\u013eom komunik\u00e1cie v podnikan\u00ed. Dosta\u0165 svoj obsah pred m\u00e9di\u00e1 a influencerov je v\u0161ak n\u00e1ro\u010dn\u00e9. Nielen\u017ee sa mus\u00ed p\u00e1\u010di\u0165 va\u0161ej cie\u013eovej skupine, mus\u00ed ma\u0165 ur\u010dit\u00fa \u00farove\u0148 kvality a mus\u00ed by\u0165 pripraven\u00fd v spr\u00e1vnom \u010dase, ale mus\u00ed ho tie\u017e zachyti\u0165 spr\u00e1vna osoba. Pokia\u013e ide o predkladanie obsahu prostredn\u00edctvom e-mailu novin\u00e1rom, existuje priama z\u00e1vislos\u0165 medzi autoritou novin\u00e1ra, s ktor\u00fdm d\u00fafate, \u017ee budete spolupracova\u0165, a po\u010dtom e-mailov, ktor\u00e9 ka\u017ed\u00fd de\u0148 dostane do svojej schr\u00e1nky. Vzh\u013eadom na to sa ur\u010dite oplat\u00ed nau\u010di\u0165 sa, ako svoj e-mail vy\u010dleni\u0165 z davu. Po\u010fme sa teda dozvedie\u0165 tieto jednoduch\u00e9 tipy na nap\u00edsanie efekt\u00edvneho e-mailov\u00e9ho pitchingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prem\u00fd\u0161\u013eali ste niekedy nad \u0161peci\u00e1lnymi trikmi, ako prin\u00fati\u0165 novin\u00e1rov, aby si pre\u010d\u00edtali a uverejnili va\u0161e spr\u00e1vy?<br>Ka\u017ed\u00fd vie, \u017ee je pomerne \u0165a\u017ek\u00e9 dosiahnu\u0165, aby si m\u00e9di\u00e1 v\u0161imli va\u0161u tla\u010dov\u00fa spr\u00e1vu a prerazili m\u00far nev\u0161\u00edmavosti. Ak v\u0161ak pozn\u00e1te nieko\u013eko vn\u00fatorn\u00fdch h\u00e1\u010dikov, m\u00f4\u017eete to zvr\u00e1ti\u0165. V na\u0161om sk\u00f4r uverejnenom pr\u00edspevku sme si prebrali najbe\u017enej\u0161ie sp\u00f4soby, ako <a href=\"https:\/\/contactout.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">zisti\u0165 e-mailov\u00e9 adresy<\/a> novin\u00e1rov a posla\u0165 svoju tla\u010dov\u00fa spr\u00e1vu do spr\u00e1vnych r\u00fak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V dne\u0161nom pr\u00edspevku na blogu si konkretizujeme n\u00e1vrhy na najefekt\u00edvnej\u0161ie podania, ktor\u00e9 pril\u00e1kaj\u00fa pozornos\u0165 m\u00e9di\u00ed a z\u00edskaj\u00fa istotu, \u017ee va\u0161a tla\u010dov\u00e1 spr\u00e1va vyjde.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010co sa skr\u00fdva za e-mailovou v\u00fdzvou?\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Pitch email&#8221; je osobn\u00fd list obsahuj\u00faci stru\u010dn\u00e9 inform\u00e1cie o v\u00fdrobku alebo spolo\u010dnosti s cie\u013eom up\u00fata\u0165 pozornos\u0165 a \u010fal\u0161ie zverejnenie materi\u00e1lu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pitch email zna\u010dky je email, ktor\u00fd posielate niekomu s cie\u013eom spolupracova\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00fdm cie\u013eom tohto e-mailu je predstavi\u0165 va\u0161u spolo\u010dnos\u0165, za\u010da\u0165 konverz\u00e1ciu a distribuova\u0165 v\u00e1\u0161 obsah. Media pitches sa posielaj\u00fa novin\u00e1rom alebo redaktorom m\u00e9di\u00ed, nov\u00edn, \u010dasopisov, blogov prostredn\u00edctvom e-mailu s cie\u013eom vzbudi\u0165 z\u00e1ujem o obsah spolo\u010dnosti a sp\u00fdta\u0165 sa, \u010di by o nej nechceli nap\u00edsa\u0165 \u010dl\u00e1nok. Nemus\u00edte p\u00edsa\u0165 zd\u013ahav\u00fd, podrobn\u00fd a zlo\u017eit\u00fd e-mail. Sta\u010d\u00ed, ak do\u0148 uvediete k\u013e\u00fa\u010dov\u00e9 inform\u00e1cie o va\u0161om podujat\u00ed, spusten\u00ed nov\u00e9ho projektu alebo aktualiz\u00e1cii spolo\u010dnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161a e-mailov\u00e1 spr\u00e1va mus\u00ed obsahova\u0165:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>by\u0165 stru\u010dn\u00fd a presved\u010div\u00fd;<\/li>\n\n\n\n<li>by\u0165 personalizovan\u00fd;<\/li>\n\n\n\n<li>zv\u00fd\u0161i\u0165 z\u00e1ujem.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tento e-mail m\u00e1 funkciu n\u00e1vnady. Pitch email je jedn\u00fdm z najlep\u0161\u00edch sp\u00f4sobov interakcie s m\u00e9diami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010co je cie\u013eom pou\u017e\u00edvania pitch e-mailu?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00fdm cie\u013eom je pritiahnu\u0165 \u013eud\u00ed k spolo\u010dnosti a zna\u010dke. Pitch email je skvel\u00fd na nadviazanie kontaktu s potenci\u00e1lnym z\u00e1kazn\u00edkom. Medzi \u00fa\u010dely patr\u00ed aj doru\u010denie noviniek, zv\u00fd\u0161enie d\u00f4very medzi vami a pr\u00edjemcom, priama komunik\u00e1cia, realiz\u00e1cia va\u0161ich pl\u00e1nov a pril\u00e1kanie z\u00e1kazn\u00edkov k va\u0161ej firme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jich hlavnou funkciou je pritiahnutie z\u00e1ujmu cie\u013eovej skupiny a predov\u0161etk\u00fdm novin\u00e1rov k zna\u010dke a tovaru. V\u00fdsledkom tejto akcie je predaj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pitch e-mail m\u00e1 vplyvov\u00fa, provokat\u00edvnu, komunika\u010dn\u00fa a regula\u010dn\u00fa funkciu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vhodne zostaven\u00fd e-mail odr\u00e1\u017ea inform\u00e1cie o produkte, osobnosti a d\u00f4vody, pre\u010do by sa mal \u010dlovek o spr\u00e1vu zauj\u00edma\u0165. To znamen\u00e1, \u017ee neexistuje jedin\u00fd vzor na tvorbu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010c\u00edm sa vyzna\u010duje \u00fa\u010dinnos\u0165 ponukov\u00e9ho listu?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Masov\u00e9 zacielenie.<\/strong>&nbsp;Ide o zameranie spr\u00e1vy na masov\u00e9ho pr\u00edjemcu. Ide o vydavate\u013eov, novin\u00e1rov a in\u00e9 cie\u013eov\u00e9 skupiny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Relevantnos\u0165<\/strong>. Je to v\u010dasn\u00e9 rie\u0161enie d\u00f4le\u017eit\u00fdch, v\u00fdznamn\u00fdch a relevantn\u00fdch ot\u00e1zok.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Responz\u00edvnos\u0165<\/strong>. Je to v\u010dasnos\u0165 prijat\u00fdch inform\u00e1ci\u00ed. Zah\u0155\u0148a aj jej spracovanie pr\u00edslu\u0161n\u00fdmi osobami a kan\u00e1lmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Presnos\u0165<\/strong>. D\u00f4le\u017eit\u00fa \u00falohu zohr\u00e1va mal\u00fd objem \u00fadajov, jednoduch\u00e9 vety a jednoduch\u00e9 kon\u0161trukcie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00f4veryhodnos\u0165<\/strong>. Ide o odkaz na ofici\u00e1lne zdroje inform\u00e1ci\u00ed s cie\u013eom vytvori\u0165 pozit\u00edvny imid\u017e zna\u010dky\/firmy a pod.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 k\u013e\u00fa\u010dov\u00fdch tipov na nap\u00edsanie efekt\u00edvneho e-mailov\u00e9ho ozn\u00e1menia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Najd\u00f4le\u017eitej\u0161ie je up\u00fata\u0165 pozornos\u0165 novin\u00e1ra vytvoren\u00edm personalizovan\u00e9ho e-mailov\u00e9ho pitchingu, ktor\u00fd mus\u00ed by\u0165 nap\u00edsan\u00fd neefekt\u00edvne a profesion\u00e1lne PR sp\u00f4sobom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u00edsanie kvalitn\u00e9ho e-mailu je nevyhnutn\u00e9 na efekt\u00edvne oslovenie pr\u00edjemcu. \u0160tandardn\u00e1 \u0161trukt\u00fara je predmet, uv\u00edtacia \u010das\u0165, telo e-mailu a v\u00fdzva na akciu. Ak chcete dosiahnu\u0165 po\u017eadovan\u00e9 v\u00fdsledky, dr\u017ete sa t\u00fdchto tipov:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nap\u00ed\u0161te vynikaj\u00faci predmet spr\u00e1vy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Znie to stresuj\u00faco, v\u0161ak?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publika\u010dn\u00ed redaktori a novin\u00e1ri dost\u00e1vaj\u00fa denne to\u013eko pon\u00fak na obsah, \u017ee ak nerozpoznaj\u00fa va\u0161e meno a ak nevytvor\u00edte p\u00fatav\u00fd predmet, v\u00e1\u0161 e-mail nemusia v\u00f4bec vidie\u0165 a otvori\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prem\u00fd\u0161\u013eajte chv\u00ed\u013eu: \u010co by v\u00e1s prin\u00fatilo venova\u0165 pozornos\u0165 e-mailu od niekoho, koho nepozn\u00e1te? Predmet, ktor\u00fd up\u00fata pozornos\u0165, je nevyhnutnos\u0165ou. Predmet, ktor\u00fd sa odli\u0161uje od ostatn\u00fdch neotvoren\u00fdch e-mailov. V\u00e1\u0161 predmet by mal by\u0165 priamo k veci a mal by pr\u00edjemcovi pon\u00faka\u0165 osobn\u00e9 posolstvo. Jasn\u00fd a stru\u010dn\u00fd vzh\u013eadom na to, o \u010do \u017eiadate. Nemal by vyzera\u0165 ako spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pozdravy s\u00fa d\u00f4le\u017eit\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je to z\u00e1kladn\u00e1 etiketa a prejav \u00facty k \u010dloveku. Vytv\u00e1ra priate\u013esk\u00fa atmosf\u00e9ru a rozv\u00edja vz\u0165ah s potenci\u00e1lnym klientom. Spome\u0148te nieko\u013eko zauj\u00edmav\u00fdch faktov. Mo\u017eno sa u\u017e pozn\u00e1te a m\u00e1te nie\u010do spolo\u010dn\u00e9. V tejto \u010dasti je najd\u00f4le\u017eitej\u0161ie vytvori\u0165 si s klientom vr\u00facny vz\u0165ah. A ak sa to podar\u00ed, z\u00edskate dobr\u00fd pr\u00edstup a z\u00e1ujem e\u0161te predt\u00fdm, ako mu predstav\u00edte svoje slu\u017eby alebo tovar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pridanie n\u00e1vrhu hodnoty<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je to z\u00e1klad ka\u017ed\u00e9ho \u00faspe\u0161n\u00e9ho podnikania. Va\u0161a hodnotov\u00e1 ponuka ur\u010duje, \u010di dok\u00e1\u017eete z\u00edska\u0165 viac z\u00e1kazn\u00edkov a zosta\u0165 konkurencieschopn\u00ed. V\u010faka spr\u00e1vne vytvorenej hodnotovej ponuke va\u0161i potenci\u00e1lni klienti pochopia, \u010d\u00edm sa l\u00ed\u0161ite od konkurencie. Je to zhrnutie hlavn\u00e9ho pr\u00ednosu, ktor\u00fd z\u00e1kazn\u00edk z\u00edskava z pou\u017e\u00edvania v\u00e1\u0161ho v\u00fdrobku alebo slu\u017eby. Je d\u00f4vodom, pre\u010do sa k v\u00e1m klient vracia. Hodnotov\u00e1 propoz\u00edcia ukazuje potenci\u00e1lnemu z\u00e1kazn\u00edkovi, kto ste, \u010do rob\u00edte a \u010d\u00edm sa odli\u0161ujete od ostatn\u00fdch zna\u010diek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vyzvite cie\u013eov\u00fdch pr\u00edjemcov k akcii<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Umiestnite ho na koniec e-mailu. V\u00fdzvy na akciu m\u00f4\u017eu by\u0165 siln\u00fdm n\u00e1strojom pri rozosielan\u00ed e-mailov. \u010casto sl\u00fa\u017eia jedin\u00e9mu \u00fa\u010delu e-mailu &#8211; prin\u00fati\u0165 pr\u00edjemcu vykona\u0165 ur\u010dit\u00fa akciu. Dobr\u00e1 v\u00fdzva by mala by\u0165 presved\u010div\u00e1 a motivuj\u00faca. Tak\u00fdto n\u00e1stroj povzbudzuje \u013eud\u00ed, aby uskuto\u010dnili n\u00e1kup, prihl\u00e1sili sa na odber, zavolali v\u00e1m at\u010f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brav\u00farnos\u0165 je du\u0161ou d\u00f4vtipu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161e e-maily by mali by\u0165 kr\u00e1tke a informat\u00edvne. \u010c\u00edm viac textu po\u0161lete, t\u00fdm nudnej\u0161ie je pre pr\u00edjemcu \u010d\u00edta\u0165. Urobte svoju ponuku kr\u00e1tkou a hodnotnou. Uve\u010fte najd\u00f4le\u017eitej\u0161ie inform\u00e1cie o spolo\u010dnosti, v\u00fdrobku alebo slu\u017ebe. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V troch a\u017e \u0161tyroch vet\u00e1ch vysvetlite, \u010do im chcete pon\u00faknu\u0165 a ako to m\u00f4\u017eete urobi\u0165. Pon\u00faknite podrobnosti o cen\u00e1ch (n\u00edzke a\u017e vysok\u00e9) a pre\u010do sa oplat\u00ed nap\u00edsa\u0165 v\u00e1\u0161 obsah. Personalizujte to \u010do najviac, aby to nevyznelo komplexne a nelichotivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Atrakt\u00edvne cisu\u00e1ly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je to tie\u017e podstatn\u00e1 \u010das\u0165. Vyh\u013eadajte si hotov\u00e9 \u0161abl\u00f3ny e-mailov\u00fdch pitchov, ktor\u00e9 sta\u010d\u00ed vyplni\u0165 inform\u00e1ciami a upravi\u0165 pre svoje potreby. Takisto je skvel\u00e9 prida\u0165 obr\u00e1zky a vide\u00e1. Zvidite\u013enenie povzbud\u00ed bud\u00facich klientov k akcii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prekontrolujte si gramatiku<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je to jednoduch\u00e9 pravidlo, ktor\u00e9 sa v\u0161ak \u010dasto podce\u0148uje. Chyby v slov\u00e1ch a vet\u00e1ch ni\u010dia vz\u0165ah a dojem z v\u00e1s. Skontrolujte si text a pou\u017e\u00edvajte programy na kontrolu gramatiky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Predlo\u017ete svoj pr\u00edbeh a poslanie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bu\u010fme realisti: Va\u0161a spolo\u010dnos\u0165 nie je pre \u010ditate\u013ea na druhom konci e-mailu a\u017e tak\u00e1 zauj\u00edmav\u00e1, aspo\u0148 na za\u010diatku va\u0161ej obchodnej cesty. Novin\u00e1ri alebo influenceri pravdepodobne dostan\u00fa sto \u010fal\u0161\u00edch e-mailov od spolo\u010dnosti, ktor\u00e1 im predstav\u00ed svoj produkt\/slu\u017ebu, niektor\u00e9 podobn\u00e9 tomu v\u00e1\u0161mu. Tak\u017ee &#8211; ak\u00e1 je va\u0161a jedine\u010dn\u00e1 vlastnos\u0165? Nie pr\u00edbeh va\u0161ej spolo\u010dnosti. Ak\u00e9 je poslanie va\u0161ej zna\u010dky a pre\u010do to rob\u00edte? Uve\u010fte vo svojom pitch emaile osobn\u00e9 fakty a osobn\u00e9 pr\u00edbehy, s ktor\u00fdmi sa \u010ditate\u013e m\u00f4\u017ee stoto\u017eni\u0165. Bu\u010fte \u00faprimn\u00ed a transparentn\u00ed, pokia\u013e ide o va\u0161e pl\u00e1ny a t\u00fa\u017ebu sta\u0165 sa predajcom tejto spolo\u010dnosti a ak\u00e9 v\u00fdhody budete ma\u0165 obaja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Urobte to osobn\u00e9, ale nebu\u010fte pr\u00edli\u0161<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Upozornenie: ak po\u0161lete stovk\u00e1m spolo\u010dnost\u00ed e-mail s rovnakou \u0161abl\u00f3nou, nebudete ma\u0165 v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri prieskume publik\u00e1cie by ste mali zisti\u0165 meno redaktora sekcie, ktor\u00e9mu predklad\u00e1te svoju novinku. Neoslovenie bez uvedenia mena redaktora je nezdvoril\u00e9 a signalizuje, \u017ee ste tento e-mail mohli naslepo posla\u0165 ktor\u00e9muko\u013evek redaktorovi alebo publik\u00e1cii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri personaliz\u00e1cii sa zamerajte na to, aby v\u00e1\u0161 cie\u013e pochopil, \u017ee ste si pre\u010d\u00edtali jeho pr\u00e1cu a \u017ee tento e-mail posielate z nejak\u00e9ho d\u00f4vodu, nielen preto, \u017ee jeho e-mailov\u00e1 adresa bola zaraden\u00e1 do platenej datab\u00e1zy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Nemali by ste odkazova\u0165 na ich osobn\u00e9 profily na Facebooku, aby ste zistili, kde sa radi stravuj\u00fa, a spom\u00edna\u0165 to. Napokon, ide o obchodn\u00fd e-mail, tak\u017ee ak nep\u00ed\u0161u o ma\u010dke, nespom\u00ednajte ma\u010dku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Poskytnite soci\u00e1lny d\u00f4kaz<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00fa dve mo\u017enosti, ako pou\u017ei\u0165 soci\u00e1lny d\u00f4kaz vo va\u0161om podan\u00ed, pri\u010dom jedna je priamej\u0161ia ako druh\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prv\u00e1, miernej\u0161ia a rozhodne ve\u013emi odpor\u00fa\u010dan\u00e1 vec je spomen\u00fa\u0165 odkaz na va\u0161u najpou\u017e\u00edvanej\u0161iu a najrelevantnej\u0161iu soci\u00e1lnu sie\u0165 vo va\u0161om podpise. Ak pou\u017e\u00edvate Twitter len na osobn\u00e9 \u00fa\u010dely, m\u00f4\u017eete ho vynecha\u0165 a namiesto neho pou\u017ei\u0165 LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010eal\u0161\u00edm dobr\u00fdm krokom by bolo kontaktova\u0165 novin\u00e1ra a komunikova\u0165 s n\u00edm na soci\u00e1lnej sieti e\u0161te pred odoslan\u00edm svojho podania. Takto uvidia, \u017ee skuto\u010dne pozn\u00e1te ich pr\u00e1cu a zauj\u00edma v\u00e1s, \u010do maj\u00fa na srdci. Len nen\u00e1sledujte n\u00e1sledn\u00fa komunik\u00e1ciu s pitchom v priebehu nieko\u013ek\u00fdch sek\u00fand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak ide o druh\u00fd sp\u00f4sob vyu\u017eitia soci\u00e1lneho d\u00f4kazu: m\u00f4\u017eete sa rozhodn\u00fa\u0165 spomen\u00fa\u0165 ned\u00e1vny v\u00fdsledok, ktor\u00fd ste dosiahli s pr\u00edspevkom alebo m\u00ed\u013enikom, av\u0161ak niektor\u00fdm to bude pripada\u0165 pr\u00edli\u0161 vtierav\u00e9 a nepr\u00edjemn\u00e9, preto si dajte pozor, ako to vyu\u017eijete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Viete, kedy posla\u0165 e-mail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kedy je ide\u00e1lny \u010das na odoslanie e-mailu, ktor\u00fd by mohol propagova\u0165 v\u00e1\u0161 projekt? Hoci neexistuje presn\u00fd \u010das, najlep\u0161\u00ed \u010das na z\u00edskanie odpovede by bolo odosla\u0165 e-maily v utorok, stredu alebo \u0161tvrtok medzi 10:00 a 15:00. Toto pravidlo funguje najlep\u0161ie, ak pri\u0165ahujete spolo\u010dnosti v pracovnom \u010dase od 9:00 do 17:00. \u013dudia kontroluj\u00fa e-maily pred za\u010diatkom obeda a po n\u00e1vrate sa pozeraj\u00fa, \u010do zme\u0161kali.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieko\u013eko pr\u00edkladov e-mailov s ponukou<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pozrite si nieko\u013eko pr\u00edkladov, ako m\u00f4\u017eete p\u00edsa\u0165 pitch e-maily. Ako u\u017e bolo spomenut\u00e9, m\u00f4\u017eete ich rozriedi\u0165 obr\u00e1zkami, GIFmi at\u010f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"303\" src=\"https:\/\/lh3.googleusercontent.com\/Hk8bO9eu7yRhBl4w3SBz8jBqjo0SGV_1RTRBxVKlJ9dfF8ATMHAr5bjbF9ZIj8zhoJ0fXJ0lTFH7kf_J_5L7TKpJphO6rAwVucMQ90LWSr68NKncqbEgOAP-0tcbPeOEd_7Z8DUd66A8EYhMzjlZ14V4xsDxYhuR3SRDoXTxsdvJ0z0p2f_KliWGaQ\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" width=\"624\" height=\"231\" src=\"https:\/\/lh5.googleusercontent.com\/xWlaIT_e4EKmw9W07eg115v6c41ntqASmCiawz-DQ-y-LZ4AA4lE5-oRE-zu44CDfIBgmoaTree7hsJojzwmGfoj4geZ42i0RYgq6MFLKnr37_HE9ULfr2uBQ_ALwbYFovix675IOk1JeEeq3fDx-1Cp4oT44DzZgkP32a9A6r4JQpUgzoIaN-vI_w\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dodato\u010dne uve\u010fte odkaz na tla\u010dov\u00fa spr\u00e1vu pre pr\u00edpad, \u017ee by si novin\u00e1r chcel pre\u010d\u00edta\u0165 cel\u00fd \u010dl\u00e1nok. Nezabudnite mu poskytn\u00fa\u0165 odkazy na \u00fa\u010dty va\u0161ej spolo\u010dnosti v soci\u00e1lnych m\u00e9di\u00e1ch, aby sa novin\u00e1r mohol dozvedie\u0165 viac o va\u0161ej firme.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zasiahnite cie\u013e &#8211; zasielanie tla\u010dov\u00fdch spr\u00e1v novin\u00e1rom<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4\u017eete str\u00e1vi\u0165 hodiny prem\u00fd\u0161\u013ean\u00edm nad inform\u00e1ciami hodn\u00fdmi pozornosti, p\u00fatav\u00fdm titulkom alebo vhodnou \u0161trukt\u00farou tla\u010dovej spr\u00e1vy, ale ak sa va\u0161a spr\u00e1va nedostane do spr\u00e1vnych r\u00fak, v\u0161etko va\u0161e \u00fasilie vyjde nazmar. Zverejnenie va\u0161ej tla\u010dovej spr\u00e1vy je k\u013e\u00fa\u010dov\u00fdm bodom v procese pr\u00e1ce. Po dokon\u010den\u00ed p\u00edsania tla\u010dovej spr\u00e1vy je \u010fal\u0161\u00edm krokom ur\u010di\u0165, ako n\u00e1js\u0165 potrebn\u00e9 e-maily novin\u00e1rov na jej \u00faspe\u0161n\u00e9 uverejnenie. Aby sme boli spravodliv\u00ed, je to pomerne \u010dasovo n\u00e1ro\u010dn\u00e1 \u00faloha, ale bez nej sa nedostanete \u010falej.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vysledujme nasleduj\u00face sp\u00f4soby, ktor\u00e9 v\u00e1m pom\u00f4\u017eu z\u00edska\u0165 e-maily novin\u00e1rov:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Poznajte svoju cie\u013eov\u00fa skupinu&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prem\u00fd\u0161\u013eajte o mo\u017en\u00fdch partneroch a novin\u00e1roch pre v\u00e1\u0161 produkt a slu\u017ebu. Za\u010dnite s pr\u00edpravou zoznamu 10 a\u017e 20 spolo\u010dnost\u00ed a \u013eud\u00ed, ktor\u00ed m\u00f4\u017eu \u010d\u00edta\u0165 v\u00e1\u0161 e-mail. Aj ke\u010f si ve\u013emi \u017eel\u00e1te, aby sa na zozname ocitli zn\u00e1me osobnosti, bu\u010fme realisti: Aj ke\u010f m\u00e1te jeho\/jej e-mail, ver\u00edte, \u017ee si pre\u010d\u00edta va\u0161u spr\u00e1vu o studenom telefon\u00e1te a odpovie v\u00e1m? \u010cas je k\u013e\u00fa\u010dov\u00fd; neplytvajte n\u00edm. Odlo\u017eme celebrity ako cie\u013e na 12 a\u017e 18 mesiacov a vr\u00e1\u0165me sa k oslovovaniu novin\u00e1rov, ktor\u00ed si skuto\u010dne kontroluj\u00fa svoje e-maily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kontaktovanie novin\u00e1rov<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bolo by skvel\u00e9, keby ste mohli posla\u0165 e-mail s odkazom na osobu, ktor\u00fa novin\u00e1r pozn\u00e1. Takto v\u00e1\u0161 e-mail nikdy nebude ignorovan\u00fd. Alebo zavolajte redaktorovi, ktor\u00e9ho mo\u017eno pozn\u00e1te. Sna\u017ete sa budova\u0165 oh\u013eadupln\u00e9 vz\u0165ahy s \u013eu\u010fmi v m\u00e9di\u00e1ch; v\u017edy to p\u00f4sob\u00ed vo v\u00e1\u0161 prospech.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Najdite blog novin\u00e1ra<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"> Kontakty na novin\u00e1rov m\u00f4\u017eete n\u00e1js\u0165 prehliadan\u00edm ich profilov\u00fdch str\u00e1nok, ako aj zaslan\u00edm pozv\u00e1nky na spojenie na LinkedIn alebo inej soci\u00e1lnej sieti. Pozrite si \u010das\u0165 s koment\u00e1rmi, kde m\u00f4\u017eete n\u00e1js\u0165 aj e-mailov\u00fa adresu. Alebo m\u00f4\u017eete n\u00e1js\u0165 niekoho, kto v\u00e1m bude ochotn\u00fd poskytn\u00fa\u0165 e-mailov\u00fa adresu novin\u00e1ra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pou\u017eite Google<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ak sa nechyst\u00e1te kupova\u0165 adres\u00e1re sami, m\u00f4\u017eete pou\u017ei\u0165 vyh\u013ead\u00e1vanie Google zadan\u00edm &#8220;media lists&#8221; a n\u00e1js\u0165 potrebn\u00e9 n\u00e1zvy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pracujte so svojimi kontaktmi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00fdm z najlep\u0161\u00edch v\u00fdsledkov skvel\u00e9ho e-mailov\u00e9ho podania je mo\u017enos\u0165 poveda\u0165: &#8220;Viem, \u017ee ste pracovali&#8230;&#8221;. Poznanie \u013eud\u00ed a ich z\u00e1zemia m\u00f4\u017ee r\u00fdchlo zmeni\u0165 v\u00fdsledok v\u00e1\u0161ho e-mailu &#8211; zo studen\u00e9ho hovoru na srde\u010dn\u00fd rozhovor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samozrejme, nemus\u00ed to tak by\u0165 v\u017edy, preto sk\u00f4r, ako tejto osobe po\u0161lete e-mail, sk\u00faste si o nej\u00a0<a href=\"https:\/\/infotracer.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">vyh\u013eada\u0165 verejn\u00e9 inform\u00e1cie<\/a>\u00a0a pozrie\u0165 si ju na internete. Pou\u017eite kartu &#8220;\u010c\u00edtal som v\u00e1\u0161 \u010dl\u00e1nok online&#8221; alebo &#8220;Som va\u0161\u00edm sledovate\u013eom na Twitteri a p\u00e1\u010di sa mi pr\u00edspevok o&#8230;&#8221;. \u010coko\u013evek, \u010do by mohlo oslovi\u0165 jeho\/jej pozornos\u0165 a prelomi\u0165 \u013eady toho, \u017ee je v jeho\/jej schr\u00e1nke \u00faplne cudz\u00ed \u010dlovek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PRNEWS.io<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ak chcete u\u0161etri\u0165 svoj \u010das a peniaze, PRNEWS.io je najlep\u0161ou mo\u017enos\u0165ou, ako t\u00fato v\u00fdzvu splni\u0165. Ako najspo\u013eahlivej\u0161ia a pou\u017e\u00edvate\u013esky najpr\u00edvetivej\u0161ia platforma pon\u00faka PRNEWS.io vytvorenie, publikovanie a distrib\u00faciu tla\u010dov\u00fdch spr\u00e1v len na nieko\u013eko kliknut\u00ed. Okrem toho si m\u00f4\u017eete vybra\u0165 kvalitn\u00e9 webov\u00e9 str\u00e1nky spravodajsk\u00fdch m\u00e9di\u00ed na umiestnenie v\u0161etk\u00fdch potrebn\u00fdch PR materi\u00e1lov. Na\u0161a slu\u017eba pom\u00e1ha vybra\u0165 tie konkr\u00e9tne webov\u00e9 str\u00e1nky, ktor\u00e9 s\u00fa neust\u00e1le sledovan\u00e9 va\u0161imi potenci\u00e1lnymi z\u00e1kazn\u00edkmi, partnermi\/partnermi a investormi. Takto m\u00f4\u017eete jednoducho zverejni\u0165 svoju tla\u010dov\u00fa spr\u00e1vu a oslovi\u0165 cie\u013eov\u00fa skupinu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ako vid\u00edte, existuje mnoho sp\u00f4sobov, ako n\u00e1js\u0165 e-maily novin\u00e1rov. Ktor\u00fd z nich je pre v\u00e1s naju\u017eito\u010dnej\u0161\u00ed a najvhodnej\u0161\u00ed, z\u00e1vis\u00ed od v\u00e1\u0161ho rozpo\u010dtu, PR a marketingov\u00fdch po\u017eiadaviek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nezabudnite na n\u00e1sledn\u00e9 kroky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> Nemyslite si, \u017ee v\u00e4\u010d\u0161ina e-mailov zostane nepre\u010d\u00edtan\u00e1 alebo nepov\u0161imnut\u00e1. Mohli by by\u0165 r\u00fdchlo pre\u010d\u00edtan\u00e9 a ozna\u010den\u00e9 na n\u00e1sledn\u00e9 sledovanie, ale \u013eudia s\u00fa \u010dasto zanepr\u00e1zdnen\u00ed a zabudn\u00fa sa k v\u00e1\u0161mu listu vr\u00e1ti\u0165. Pr\u00e1ve tu prich\u00e1dzate s kr\u00e1tkou pripomienkou, \u017ee by ste sa chceli porozpr\u00e1va\u0165 o svojom p\u00f4vodnom e-maile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nasleduj\u00face kroky s\u00fa v procese pitchingu k\u013e\u00fa\u010dov\u00e9. Udr\u017eujte ho jednoduch\u00fd a priamo k veci. V n\u00e1slednom e-maile uve\u010fte, \u017ee by ste chceli ma\u0165 mo\u017enos\u0165 porozpr\u00e1va\u0165 sa s nimi v kr\u00e1tkom 10 a\u017e 15-min\u00fatovom hovore, aby ste prediskutovali v\u0161etky ich ot\u00e1zky alebo obavy. Rovnako ako pri predmetoch by ste mali testova\u0165 a n\u00e1js\u0165 tak\u00fa sekvenciu e-mailov, ktor\u00e1 funguje najlep\u0161ie. Nikdy nekonajte n\u00e1sledn\u00e9 kroky do 48 hod\u00edn. Dajte svojmu potenci\u00e1lnemu z\u00e1kazn\u00edkovi \u010das, aby sa v\u00e1m ozval. Zvy\u010dajne pribli\u017ene 50 % redaktorov uprednost\u0148uje n\u00e1sledn\u00fd e-mail po jednom t\u00fd\u017edni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Nie&#8221; neznamen\u00e1 &#8220;nie&#8221;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Toto sa stane \u010dastej\u0161ie, ako o\u010dak\u00e1vame. Je to v\u0161ak v poriadku; je to s\u00fa\u010das\u0165 procesu u\u010denia sa v oblasti propag\u00e1cie a PR. Nie ka\u017ed\u00fd bude s\u00fahlasi\u0165 alebo dokonca reagova\u0165. Ak od niekoho uvid\u00edte e-mail, \u017ee nem\u00e1 z\u00e1ujem, odpovedzte mu po\u010fakovan\u00edm za odpove\u010f a po\u017eiadajte ho, aby na v\u00e1s pam\u00e4tal, ak by sa nie\u010do zmenilo. Je mo\u017en\u00e9, \u017ee mnoh\u00ed novin\u00e1ri, ktor\u00ed odpovedaj\u00fa, maj\u00fa mierny z\u00e1ujem, ale m\u00f4\u017eu pracova\u0165 s inou zna\u010dkou alebo ma\u0165 obmedzen\u00fd rozpo\u010det. To, \u017ee odpovedali, v\u00e1m d\u00e1va pr\u00edle\u017eitos\u0165 a otv\u00e1ra dvere pre bud\u00facu kore\u0161pondenciu. Nepodce\u0148ujte silu odmietnutia. Niekedy m\u00f4\u017ee &#8220;nie&#8221; teraz znamena\u0165 &#8220;\u00e1no&#8221; nesk\u00f4r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak je pre v\u00e1s odmietnutie komplikovan\u00e9, m\u00f4\u017eete delegova\u0165 medi\u00e1lny pitching. Vyu\u017eite d\u00f4veryhodn\u00fa slu\u017ebu typu &#8220;v\u0161etko v jednom&#8221;&nbsp;<a href=\"https:\/\/prnews.io\/\">PRnews<\/a>, ktor\u00e1 nap\u00ed\u0161e, navrhne m\u00e9di\u00e1m a za pevn\u00fa cenu distribuuje va\u0161e \u010dl\u00e1nky na uverejnenie. V\u010faka svojim obrovsk\u00fdm sk\u00fasenostiam a ve\u013ek\u00e9mu t\u00edmu vedia, ako vytvori\u0165 e-mailov\u00e9 pitches tak, aby boli pr\u00ed\u0165a\u017eliv\u00e9, chyt\u013eav\u00e9 a p\u00fatav\u00e9 s v\u00fdsledkom, ktor\u00fd chcete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1ver<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskanie v\u00fdznamn\u00e9ho medi\u00e1lneho pokrytia je skvel\u00fdm prostriedkom na z\u00edskanie pozornosti a ved\u00facich n\u00e1v\u0161tevn\u00edkov pre va\u0161e podnikanie. Sk\u00f4r ne\u017e za\u010dnete, vedzte, \u017ee namiesto rozosielania n\u00e1hodn\u00fdch e-mailov existuje \u00fa\u010dinn\u00fd syst\u00e9m; za nap\u00edsanie \u00fa\u010dinn\u00e9ho e-mailov\u00e9ho podania m\u00f4\u017eete z\u00edska\u0165 zisk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tajomstvo z\u00edskania odpovede na studen\u00fd e-mail, a to pozit\u00edvnej a zainteresovanej, spo\u010d\u00edva v osloven\u00ed spr\u00e1vnej osoby, v presne ur\u010denom \u010dase, s obsahom, ktor\u00fd ju mimoriadne zauj\u00edma, alebo v spolupr\u00e1ci so spr\u00e1vnym partnerom, ktor\u00fd cel\u00fa t\u00fato pr\u00e1cu urob\u00ed za v\u00e1s. \u0160anc\u00ed m\u00e1te ve\u013ea, ale nie v\u017edy sa to podar\u00ed, a to ani ne\u010dakajte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sna\u017ete sa svojim potenci\u00e1lnym z\u00e1kazn\u00edkom pon\u00faknu\u0165 hodnotu &#8211; napokon, vybrali ste si ich z dobr\u00e9ho d\u00f4vodu: mohli by chcie\u0165 to, \u010do m\u00e1te vy. Jedin\u00e9, \u010do teraz mus\u00edte urobi\u0165, je upozorni\u0165 ich v spr\u00e1vnej forme aj na t\u00fato skuto\u010dnos\u0165. Je \u010das na Pitch (alebo ho delegujte)!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najd\u00f4le\u017eitej\u0161\u00edmi n\u00e1strojmi s\u00fa reklama, tla\u010dov\u00e9 spr\u00e1vy a newslettre.&nbsp;<a href=\"https:\/\/prnews.io\/\">PRNEWS.io<\/a>&nbsp;slu\u017eba v\u00e1m zaberie len p\u00e1r chv\u00ed\u013e na to, aby ste si usporiadali v\u0161etky veci a boli pripraven\u00ed \u00faspe\u0161ne publikova\u0165 svoje tla\u010dov\u00e9 spr\u00e1vy. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Shortcode [ctanew] does not exist --><\/p>\n\n\n\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n\n<h2 id=\"title25\">\u010casto kladen\u00e9 ot\u00e1zky k e-mailom<\/h2>\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ako nap\u00edsa\u0165 pitch email?<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n\n<p>\n* Jasne vyjadrite svoj n\u00e1zor,\n* Pridajte hodnotn\u00fa ponuku,\n* Pou\u017eite pripraven\u00e9 \u0161abl\u00f3ny,\n* Uistite sa, \u017ee va\u0161a prezent\u00e1cia je d\u00f4le\u017eit\u00e1,\n* vyzvite pr\u00edjemcu k akcii.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ako poda\u0165 tla\u010dov\u00fa spr\u00e1vu prostredn\u00edctvom e-mailu?<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>\nNap\u00ed\u0161te kvalitn\u00fd e-mail a skontrolujte ho. Vytvorte \u010do najatrakt\u00edvnej\u0161\u00ed dizajn a pou\u017eite tipy z \u010dl\u00e1nku. Potom ho u\u017e len odo\u0161lite pr\u00edjemcom.\n<\/p><\/div>\n<\/div>\n<\/div>\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">\u010co je to pitch email?<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>\nJe to personalizovan\u00fd list, ktor\u00fd obsahuje stru\u010dn\u00e9 inform\u00e1cie o zna\u010dke, tovare alebo slu\u017ebe s cie\u013eom up\u00fata\u0165 pozornos\u0165 publika a povzbudi\u0165 ho, aby nie\u010do urobil.\n<\/p><\/div>\n<\/div>\n<\/div>\n \n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Pitch je st\u00e1le kr\u00e1\u013eom komunik\u00e1cie v podnikan\u00ed. Dosta\u0165 svoj obsah pred m\u00e9di\u00e1 a influencerov je v\u0161ak n\u00e1ro\u010dn\u00e9. Nielen\u017ee sa mus\u00ed p\u00e1\u010di\u0165 va\u0161ej cie\u013eovej skupine, mus\u00ed ma\u0165 ur\u010dit\u00fa \u00farove\u0148 kvality a mus\u00ed by\u0165 pripraven\u00fd v spr\u00e1vnom \u010dase, ale mus\u00ed ho tie\u017e zachyti\u0165 spr\u00e1vna osoba. Pokia\u013e ide o predkladanie obsahu prostredn\u00edctvom e-mailu novin\u00e1rom, existuje priama z\u00e1vislos\u0165 medzi autoritou novin\u00e1ra, s ktor\u00fdm d\u00fafate, \u017ee budete spolupracova\u0165, a po\u010dtom e-mailov, ktor\u00e9 ka\u017ed\u00fd de\u0148 dostane do svojej schr\u00e1nky. Vzh\u013eadom na to sa ur\u010dite oplat\u00ed nau\u010di\u0165 sa, ako svoj e-mail vy\u010dleni\u0165 z davu. Po\u010fme sa teda dozvedie\u0165 tieto jednoduch\u00e9 tipy na nap\u00edsanie efekt\u00edvneho e-mailov\u00e9ho pitchingu.<\/p>\n","protected":false},"author":3,"featured_media":6590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":22,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":11868,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/159\/revisions\/11868"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/6590"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}