{"id":11723,"date":"2025-03-02T18:15:18","date_gmt":"2025-03-02T16:15:18","guid":{"rendered":"http:\/\/116.202.111.232\/sk\/blog\/?p=11723"},"modified":"2025-06-16T20:16:29","modified_gmt":"2025-06-16T18:16:29","slug":"case-study-inweb","status":"publish","type":"post","link":"\/sk\/blog\/case-study-inweb.html","title":{"rendered":"Ako agent\u00fara Inweb vyu\u017eila PRNEWS.IO na zlep\u0161enie dosahu na klientov a v\u00fdkonnosti SEO"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Preh\u013ead spolo\u010dnosti<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/inweb.ua\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Inweb<\/a> je digit\u00e1lna marketingov\u00e1 agent\u00fara zalo\u017een\u00e1 v roku 2011, ktor\u00e1 je s\u00fa\u010das\u0165ou skupiny Netpeak Group. Ako pr\u00e9miov\u00fd partner spolo\u010dnosti Google a obchodn\u00fd partner Meta sa Inweb \u0161pecializuje na SEO, PPC, webov\u00fa analytiku, SMM, propag\u00e1ciu mobiln\u00fdch aplik\u00e1ci\u00ed a obsahov\u00fd marketing. Agent\u00fara sa zameriava na Ukrajinu a Eur\u00f3pu a poskytuje slu\u017eby viac ako 1 000 klientom vr\u00e1tane spolo\u010dnost\u00ed Techno \u00c7\u0131zhak, Yakaboo a AutoRIA, pri\u010dom prin\u00e1\u0161a merate\u013en\u00e9 v\u00fdsledky a inovat\u00edvne rie\u0161enia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poslan\u00edm agent\u00fary Inweb je presadzova\u0165 pozit\u00edvne zmeny prostredn\u00edctvom merate\u013en\u00fdch v\u00fdsledkov, profesion\u00e1lnej etiky a pr\u00edstupu zameran\u00e9ho na klienta. Spolo\u010dnos\u0165 Inweb, ktor\u00e1 bola v roku 2023 uznan\u00e1 za najlep\u0161iu ukrajinsk\u00fa digit\u00e1lnu agent\u00faru, pokra\u010duje v inov\u00e1ci\u00e1ch a prin\u00e1\u0161a \u00fadern\u00e9 strat\u00e9gie prisp\u00f4soben\u00e9 potreb\u00e1m klientov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdzva<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 Inweb \u010delila v\u00fdznamn\u00fdm v\u00fdzvam pri propag\u00e1cii klientov s medzin\u00e1rodnou cie\u013eovou skupinou, najm\u00e4 v regi\u00f3noch ako Singapur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tradi\u010dn\u00e9 digit\u00e1lne marketingov\u00e9 kan\u00e1ly \u010dasto zaost\u00e1vali kv\u00f4li:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0164a\u017ekosti s n\u00e1jden\u00edm platforiem v konkr\u00e9tnych GEO na oslovenie \u010dl\u00e1nkov.<\/li>\n\n\n\n<li>Zd\u013ahav\u00e9 procesy komunik\u00e1cie a vyjedn\u00e1vania s vydavate\u013emi.<\/li>\n\n\n\n<li>Nekonzistentn\u00e9 ceny a oneskorenia od dopytu po uverejnenie.<\/li>\n\n\n\n<li>Obmedzen\u00e9 mo\u017enosti na in\u00fdch PR platform\u00e1ch, ktor\u00e9 nemali dostato\u010dn\u00e9 pokrytie pre z\u00e1padn\u00e9 regi\u00f3ny.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Klienti s medzin\u00e1rodn\u00fdm cie\u013eov\u00fdm publikom potrebovali informa\u010dn\u00e9 \u010dl\u00e1nky na zv\u00fd\u0161enie poz\u00edci\u00ed na webe a zlep\u0161enie svojej vidite\u013enosti na k\u013e\u00fa\u010dov\u00fdch trhoch. Tradi\u010dn\u00e9 met\u00f3dy boli pomal\u00e9, \u0165a\u017ekop\u00e1dne a \u010dasto nesp\u013a\u0148ali o\u010dak\u00e1vania klientov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rie\u0161enie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jeden v\u00fdznamn\u00fd projekt spolo\u010dnosti Inweb h\u013eadal zvidite\u013enenie vo viacer\u00fdch regi\u00f3noch vr\u00e1tane Singapuru. Napriek vy\u010derp\u00e1vaj\u00facemu h\u013eadaniu prostredn\u00edctvom priameho oslovenia a r\u00f4znych platforiem mal t\u00edm probl\u00e9m n\u00e1js\u0165 cenovo dostupn\u00e9 a kvalitn\u00e9 mo\u017enosti. S PRNEWS.IO spolo\u010dnos\u0165 Inweb identifikovala vhodn\u00fdch darcov a \u00faspe\u0161ne zrealizovala kampa\u0148, \u010d\u00edm dosiahla zvidite\u013enenie na predt\u00fdm nedostupn\u00fdch trhoch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 PRNEWS.IO poskytla komplexn\u00e9 rie\u0161enie prostredn\u00edctvom:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pon\u00faka <strong>rozsiahlu datab\u00e1zu vydavate\u013eov<\/strong> v r\u00f4znych GEO vr\u00e1tane \u0165a\u017eko dostupn\u00fdch regi\u00f3nov, ako je Singapur.<\/li>\n\n\n\n<li>Umo\u017e\u0148uje spolo\u010dnosti Inweb <strong>filtrova\u0165 platformy<\/strong> pod\u013ea n\u00e1v\u0161tevnosti, ratingu dom\u00e9ny (DR), tematickej relevantnosti a GEO, \u010d\u00edm zabezpe\u010duje optim\u00e1lnu zhodu s potrebami klienta.<\/li>\n\n\n\n<li>Poskytovanie<strong> konkurencieschopn\u00fdch cien<\/strong> v porovnan\u00ed s in\u00fdmi platformami, \u010do klientov spolo\u010dnosti Inweb pote\u0161ilo.<\/li>\n\n\n\n<li><strong>Skr\u00e1tenie priemern\u00e9ho \u010dasu<\/strong> od platby po zverejnenie na iba dva pracovn\u00e9 dni, pri\u010dom v pr\u00edpade oneskorenia mana\u017e\u00e9ri PRNEWS.IO proakt\u00edvne komunikuj\u00fa.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Igor Genov, ved\u00faci oddelenia SEO v spolo\u010dnosti Inweb<\/strong>, sa podelil o tieto sk\u00fasenosti:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201ePRNEWS.IO pre n\u00e1s zmenil pravidl\u00e1 hry. Rozsiahla datab\u00e1za platformy, konkurencieschopn\u00e9 ceny a efekt\u00edvny proces n\u00e1m umo\u017enili dosahova\u0165 v\u00fdnimo\u010dn\u00e9 v\u00fdsledky pre na\u0161ich klientov, a to aj v \u0165a\u017eko dostupn\u00fdch regi\u00f3noch. Teraz je neoddelite\u013enou s\u00fa\u010das\u0165ou na\u0161ej strat\u00e9gie oslovovania.\u201c<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Spolupr\u00e1ca s PRNEWS.IO priniesla spolo\u010dnosti Inweb a jej klientom v\u00fdznamn\u00e9 v\u00fdsledky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zlep\u0161enie poz\u00edci\u00ed v SEO: <\/strong>Outreach \u010dl\u00e1nky sl\u00fa\u017eili ako cenn\u00fd n\u00e1stroj na zv\u00fd\u0161enie poz\u00edci\u00ed cie\u013eov\u00fdch str\u00e1nok klientov.<\/li>\n\n\n\n<li><strong>Glob\u00e1lny dosah:<\/strong> Inweb \u00faspe\u0161ne umiestnil obsah v n\u00e1ro\u010dn\u00fdch GEO, ako je Singapur, ktor\u00e9 boli predt\u00fdm \u0165a\u017eko dostupn\u00e9.<\/li>\n\n\n\n<li><strong>Spokojnos\u0165 klientov: <\/strong>Ni\u017e\u0161ie n\u00e1klady a r\u00fdchlej\u0161\u00ed \u010das realiz\u00e1cie prekonali o\u010dak\u00e1vania klientov, \u010d\u00edm sa posilnila poves\u0165 spolo\u010dnosti Inweb ako spo\u013eahliv\u00e9ho partnera.<\/li>\n\n\n\n<li><strong>Priebe\u017en\u00e9 v\u00fdhody: <\/strong>\u010cl\u00e1nky uverejnen\u00e9 na jar 2023 s\u00fa na\u010falej akt\u00edvne, pri\u010dom sp\u00e4tn\u00e9 odkazy na\u010falej zvy\u0161uj\u00fa hodnotu klientskych webov\u00fdch str\u00e1nok.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 Inweb pl\u00e1nuje na\u010falej vyu\u017e\u00edva\u0165 PRNEWS.IO pre bud\u00face kampane, \u010d\u00edm klientom zabezpe\u010d\u00ed najlep\u0161ie mo\u017en\u00e9 rie\u0161enia pre dosah. P\u00e4\u0165ro\u010dn\u00e1 strat\u00e9gia agent\u00fary zah\u0155\u0148a roz\u0161\u00edrenie medzin\u00e1rodnej pr\u00edtomnosti, sk\u00famanie nov\u00fdch marketingov\u00fdch slu\u017eieb a preh\u013abenie partnerstiev s platformami, ako s\u00fa Google a Meta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1ver<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eNa\u0161\u00edm poslan\u00edm je vytv\u00e1ra\u0165 hodnoty a pozit\u00edvne ovplyv\u0148ova\u0165 spolo\u010dnos\u0165. PRNEWS.IO je k\u013e\u00fa\u010dov\u00fdm partnerom, ktor\u00fd n\u00e1m pom\u00e1ha dosahova\u0165 tento cie\u013e t\u00fdm, \u017ee na\u0161im klientom poskytuje v\u00fdnimo\u010dn\u00e9 rie\u0161enia v oblasti pr\u00e1ce s verejnos\u0165ou.\u201c<\/em> \u2014 <strong>Inweb.ua<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"733\" src=\"\/sk\/blog\/wp-content\/uploads\/2025\/03\/Inweb1-1024x733.png\" alt=\"\" class=\"wp-image-11725\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2025\/03\/Inweb1-1024x733.png 1024w, \/sk\/blog\/wp-content\/uploads\/2025\/03\/Inweb1-300x215.png 300w, \/sk\/blog\/wp-content\/uploads\/2025\/03\/Inweb1-150x107.png 150w, \/sk\/blog\/wp-content\/uploads\/2025\/03\/Inweb1-768x550.png 768w, \/sk\/blog\/wp-content\/uploads\/2025\/03\/Inweb1-1536x1100.png 1536w, \/sk\/blog\/wp-content\/uploads\/2025\/03\/Inweb1-480x344.png 480w, \/sk\/blog\/wp-content\/uploads\/2025\/03\/Inweb1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Partnerstvo spolo\u010dnosti Inweb so spolo\u010dnos\u0165ou PRNEWS.IO zmenilo jej pr\u00edstup k oslovovaniu klientov a umo\u017enilo agent\u00fare prekona\u0165 geografick\u00e9 bari\u00e9ry, zn\u00ed\u017ei\u0165 n\u00e1klady a dosiahnu\u0165 merate\u013en\u00e9 v\u00fdsledky. Spojen\u00edm odborn\u00fdch znalost\u00ed spolo\u010dnosti Inweb v oblasti digit\u00e1lneho marketingu s robustnou platformou PRNEWS.IO agent\u00fara na\u010falej posil\u0148uje svoju poz\u00edciu l\u00eddra v tomto odvetv\u00ed.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pre obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>Viac ako 100 000 medi\u00e1lnych publik\u00e1ci\u00ed;<\/li>\n\t\t<li>z\u00edska\u0165 sp\u00e4tn\u00e9 odkazy na v\u00e1\u0161 produkt;<\/li>\n\t\t<li>pr\u00e1cu s distrib\u00faciou obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte sa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Preh\u013ead spolo\u010dnosti Inweb je digit\u00e1lna marketingov\u00e1 agent\u00fara zalo\u017een\u00e1 v roku 2011, ktor\u00e1 je s\u00fa\u010das\u0165ou skupiny Netpeak Group. Ako pr\u00e9miov\u00fd partner spolo\u010dnosti Google a obchodn\u00fd partner Meta sa Inweb \u0161pecializuje na SEO, PPC, webov\u00fa analytiku, SMM, propag\u00e1ciu mobiln\u00fdch aplik\u00e1ci\u00ed a obsahov\u00fd marketing. Agent\u00fara sa zameriava na Ukrajinu a Eur\u00f3pu a poskytuje slu\u017eby viac ako 1 000 klientom vr\u00e1tane spolo\u010dnost\u00ed Techno \u00c7\u0131zhak, Yakaboo a AutoRIA, pri\u010dom prin\u00e1\u0161a merate\u013en\u00e9 v\u00fdsledky a inovat\u00edvne rie\u0161enia. Poslan\u00edm agent\u00fary Inweb je presadzova\u0165 pozit\u00edvne zmeny prostredn\u00edctvom merate\u013en\u00fdch v\u00fdsledkov, profesion\u00e1lnej etiky a pr\u00edstupu zameran\u00e9ho na klienta. Spolo\u010dnos\u0165 Inweb, ktor\u00e1 bola v roku 2023 uznan\u00e1 za najlep\u0161iu ukrajinsk\u00fa digit\u00e1lnu agent\u00faru,<\/p>\n","protected":false},"author":2,"featured_media":11724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=11723"}],"version-history":[{"count":2,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11723\/revisions"}],"predecessor-version":[{"id":11815,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11723\/revisions\/11815"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/11724"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=11723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=11723"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=11723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}