{"id":11720,"date":"2025-03-02T18:08:25","date_gmt":"2025-03-02T16:08:25","guid":{"rendered":"http:\/\/116.202.111.232\/sk\/blog\/?p=11720"},"modified":"2025-06-16T20:17:02","modified_gmt":"2025-06-16T18:17:02","slug":"case-study-more-news-group","status":"publish","type":"post","link":"\/sk\/blog\/case-study-more-news-group.html","title":{"rendered":"Pr\u00edpadov\u00e1 \u0161t\u00fadia: Ako PRNEWS.IO pom\u00e1ha skupine More News Group zv\u00fd\u0161i\u0165 zisky jej medi\u00e1lnych v\u00fdstupov"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">\u00davod: Rodinn\u00e9 dedi\u010dstvo v talianskej \u017eurnalistike<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More News Group, v\u00fdznamn\u00e1 slobodn\u00e1 tla\u010dov\u00e1 medi\u00e1lna organiz\u00e1cia so s\u00eddlom v severnom Taliansku, predstavuje viac ako dve desa\u0165ro\u010dia oddanosti \u017eurnalistike. Spolo\u010dnos\u0165 s viac ako 700 000 unik\u00e1tnymi \u010ditate\u013emi denne za\u010d\u00ednala ako dvoj\u010dlenn\u00e1 prev\u00e1dzka a rozr\u00e1stla sa na robustn\u00fa medi\u00e1lnu sie\u0165. Napriek svojej ve\u013ekosti si skupina More News Group zachovala rodinn\u00fa atmosf\u00e9ru, ktor\u00fa ved\u00fa jednotlivci, ktor\u00ed si cenia emocion\u00e1lnu inteligenciu, etiku a profesionalitu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poslan\u00edm skupiny bolo v\u017edy pon\u00faka\u0165 \u010ditate\u013eom bezplatn\u00e9 a spo\u013eahliv\u00e9 spr\u00e1vy a z\u00e1rove\u0148 sa prisp\u00f4sobova\u0165 r\u00fdchlemu digit\u00e1lnemu svetu. Ako slobodn\u00e9 tla\u010dov\u00e9 vydavate\u013estvo v\u0161ak predstavovalo vyv\u00e1\u017eenie generovania pr\u00edjmov s kvalitnou \u017eurnalistikou zna\u010dn\u00fa v\u00fdzvu. V tomto momente vst\u00fapila do hry platforma na distrib\u00faciu obsahu a inzerciu PRNEWS.IO.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How PRNEWS.IO is helping More News Group increase the profits of its media outlets\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/m3Q9-HmhVAI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdzva pre priemysel: Ziskovos\u0165 v slobodn\u00fdch tla\u010dov\u00fdch m\u00e9di\u00e1ch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V dne\u0161nom medi\u00e1lnom prostred\u00ed \u010delia slobodn\u00e9 tla\u010dov\u00e9 m\u00e9di\u00e1 jedine\u010dn\u00fdm v\u00fdzvam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Z\u00e1vislos\u0165 pr\u00edjmov od reklamy: <\/strong>Slobodn\u00e9 tla\u010dov\u00e9 modely sa pri udr\u017eiavan\u00ed svojej \u010dinnosti vo ve\u013ekej miere spoliehaj\u00fa na reklamu a partnerstv\u00e1, pri\u010dom \u010dasto konkuruj\u00fa v\u00e4\u010d\u0161\u00edm hr\u00e1\u010dom.<\/li>\n\n\n\n<li><strong>R\u00fdchlos\u0165 a dostupnos\u0165: <\/strong>Vo svete, ktor\u00e9mu dominuj\u00fa soci\u00e1lne m\u00e9di\u00e1, \u010ditatelia po\u017eaduj\u00fa okam\u017eit\u00fd pr\u00edstup ku kvalitn\u00fdm spr\u00e1vam, \u010do vytv\u00e1ra tlak na men\u0161ie vydavate\u013estv\u00e1, aby ich poskytovali r\u00fdchlo.<\/li>\n\n\n\n<li><strong>Etick\u00e9 hranice: <\/strong>Mnoh\u00ed novin\u00e1ri s\u00fa na\u010falej opatrn\u00ed pri zara\u010fovan\u00ed sponzorovan\u00e9ho alebo zna\u010dkov\u00e9ho obsahu, preto\u017ee sa ob\u00e1vaj\u00fa, \u017ee by to mohlo ohrozi\u0165 ich novin\u00e1rsku integritu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Napriek t\u00fdmto prek\u00e1\u017ekam zohr\u00e1vaj\u00fa slobodn\u00e9 tla\u010dov\u00e9 m\u00e9di\u00e1 ako More News Group rozhoduj\u00facu \u00falohu v miestnej \u017eurnalistike, preto\u017ee pon\u00fakaj\u00fa \u010ditate\u013eom v\u010dasn\u00fd a bezplatn\u00fd pr\u00edstup k inform\u00e1ci\u00e1m a z\u00e1rove\u0148 sp\u00e1jaj\u00fa komunity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partnerstvo: More News Group a PRNEWS.IO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skupina More News Group sa v snahe rie\u0161i\u0165 probl\u00e9my so ziskovos\u0165ou spojila so spolo\u010dnos\u0165ou PRNEWS.IO. T\u00e1to spolupr\u00e1ca umo\u017enila organiz\u00e1cii spe\u0148a\u017ei\u0165 svoju platformu a z\u00e1rove\u0148 zosta\u0165 vern\u00e1 svojmu poslaniu bezplatn\u00e9ho a dostupn\u00e9ho spravodajstva.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generovanie pr\u00edjmov: <\/strong>Spolupr\u00e1cou so spolo\u010dnos\u0165ou PRNEWS.IO zaviedla skupina More News Group do svojich publik\u00e1ci\u00ed sponzorovan\u00fd a zna\u010dkov\u00fd obsah. Tieto pr\u00edspevky boli starostlivo zostaven\u00e9 tak, aby boli v s\u00falade so \u0161tandardmi vydavate\u013estva, \u010d\u00edm sa zabezpe\u010dilo, \u017ee bud\u00fa ma\u0165 pre \u010ditate\u013eov hodnotu a z\u00e1rove\u0148 bud\u00fa generova\u0165 stabiln\u00fd tok pr\u00edjmov.<\/li>\n\n\n\n<li><strong>Vysokokvalitn\u00fd obsah: <\/strong>Partnerstvo poskytlo pr\u00edstup k profesion\u00e1lne spracovan\u00e9mu obsahu, \u010d\u00edm sa zabezpe\u010dilo, \u017ee aj propaga\u010dn\u00e9 materi\u00e1ly si zachovali novin\u00e1rsku kvalitu, ktor\u00fa \u010ditatelia o\u010dak\u00e1vaj\u00fa. Tento pr\u00edstup zameran\u00fd na kvalitu nemal za n\u00e1sledok \u017eiadny odpor publika.<\/li>\n\n\n\n<li><strong>Etick\u00e9 prisp\u00f4sobenie: <\/strong>Hoci sa v redakcii spo\u010diatku vyskytli v\u00fdhrady vo\u010di platen\u00e9mu obsahu, spolupr\u00e1ca uk\u00e1zala, \u017ee etick\u00fd a vysokokvalitn\u00fd propaga\u010dn\u00fd obsah m\u00f4\u017ee koexistova\u0165 s hodnotami slobodnej tla\u010de.<\/li>\n\n\n\n<li><strong>Zaru\u010den\u00e9 platby: <\/strong>PRNEWS.IO poskytla spolo\u010dnosti More News Group konzistentn\u00e9 a v\u010dasn\u00e9 platby, \u010d\u00edm zabezpe\u010dila finan\u010dn\u00fa stabilitu a umo\u017enila jej reinvestova\u0165 do svojej \u010dinnosti.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky: V\u00fdsledky: spolupr\u00e1ca, ktor\u00e1 je v\u00fdhodn\u00e1 pre obe strany<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Partnerstvo so spolo\u010dnos\u0165ou PRNEWS.IO sa pre skupinu More News Group uk\u00e1zalo ako transforma\u010dn\u00e9. Medzi k\u013e\u00fa\u010dov\u00e9 v\u00fdsledky patrili:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zv\u00fd\u0161en\u00e9 pr\u00edjmy:<\/strong> M\u00e9dium \u00faspe\u0161ne spe\u0148a\u017eilo svoju platformu bez toho, aby ohrozilo bezplatn\u00fd pr\u00edstup, ktor\u00fd poskytuje \u010ditate\u013eom.<\/li>\n\n\n\n<li><strong>Zlep\u0161en\u00e1 anga\u017eovanos\u0165 \u010ditate\u013eov: <\/strong>Zavedenie p\u00fatav\u00e9ho a vysokokvalitn\u00e9ho sponzorovan\u00e9ho obsahu umo\u017enilo \u010ditate\u013eom robi\u0165 informovan\u00e9 rozhodnutia, \u010d\u00edm sa e\u0161te viac zv\u00fd\u0161ila ich d\u00f4vera v publik\u00e1ciu.<\/li>\n\n\n\n<li><strong>Udr\u017eate\u013enos\u0165: <\/strong>S podporou PRNEWS.IO spolo\u010dnos\u0165 upevnila svoje finan\u010dn\u00e9 z\u00e1klady, \u010do jej umo\u017enilo zachova\u0165 si svoje poslanie poskytova\u0165 bezplatn\u00e9 a spo\u013eahliv\u00e9 spr\u00e1vy a z\u00e1rove\u0148 zosta\u0165 konkurencieschopnou v r\u00fdchlo sa meniacom medi\u00e1lnom odvetv\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1te z\u00e1ujem sta\u0165 sa vydavate\u013eom? \ud83d\ude80<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ci u\u017e ste s\u00fakromn\u00e1 <strong>osoba prev\u00e1dzkuj\u00faca<\/strong> blog alebo pr\u00e1vnick\u00e1 <strong>osoba spravuj\u00faca<\/strong> spravodajsk\u00fd web, spolupr\u00e1cou so spolo\u010dnos\u0165ou PRNEWS.IO m\u00f4\u017eete odomkn\u00fa\u0165 nov\u00fd zdroj pr\u00edjmov.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nastavte si vlastn\u00fa cenu: <\/strong>Ako vydavate\u013e rozhodujete o tom, ak\u00fa hodnotu m\u00e1 v\u00e1\u0161 priestor.<\/li>\n\n\n\n<li><strong>Z\u00e1lohov\u00e9 platby: <\/strong>Zna\u010dky platia vopred a vy dostanete odmenu po zverejnen\u00ed obsahu.<\/li>\n\n\n\n<li><strong>D\u00f4veryhodn\u00fd obsah, overen\u00e9 v\u00fdsledky: <\/strong>PRNEWS.IO spolupracuje s renomovan\u00fdmi z\u00e1kazn\u00edkmi, \u010do zaru\u010duje kvalitu sponzorovan\u00e9ho materi\u00e1lu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161etko, \u010do mus\u00edte urobi\u0165, je <a href=\"https:\/\/form.typeform.com\/to\/XQQeSCIp\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>poda\u0165 \u017eiados\u0165 a medi\u00e1lny<\/strong><\/a> t\u00edm PRNEWS.IO v\u00e1s oslov\u00ed, aby v\u00e1s previedol cel\u00fdm procesom. Za\u010dnite budova\u0165 udr\u017eate\u013en\u00fa a ziskov\u00fa bud\u00facnos\u0165 svojej platformy e\u0161te dnes!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pozn\u00e1mka: <\/strong>Vedeli ste, \u017ee bezplatn\u00e9 tla\u010dov\u00e9 publik\u00e1cie \u010dasto sl\u00fa\u017eia ako hlavn\u00fd zdroj spr\u00e1v v men\u0161\u00edch obciach? Partnerstv\u00e1, ako je to medzi spolo\u010dnos\u0165ami More News Group a PRNEWS.IO, maj\u00fa z\u00e1sadn\u00fd v\u00fdznam pre zabezpe\u010denie toho, aby tieto m\u00e9di\u00e1 na\u010falej existovali a prispievali k miestnej \u017eurnalistike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre\u010d\u00edtajte si viac:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/help.prnews.io\/en\/collections\/2099382-for-publishers\" target=\"_blank\" rel=\"noreferrer noopener\">For Publishers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/how-a-publisher-can-get-more-deals-using-prnews-io-service.html\">How a Publisher Can Get More Deals Using PRNEWS.IO Service<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1vere\u010dn\u00e9 my\u0161lienky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spolupr\u00e1ca medzi spolo\u010dnos\u0165ami More News Group a PRNEWS.IO ukazuje, ako m\u00f4\u017eu inov\u00e1cie umo\u017eni\u0165 slobodn\u00fdm tla\u010dov\u00fdm m\u00e9di\u00e1m prosperova\u0165 bez toho, aby obetovali svoje hodnoty. Platformy ako PRNEWS.IO umo\u017e\u0148uj\u00fa vydavate\u013eom vyv\u00e1\u017ei\u0165 ziskovos\u0165 s integritou, \u010d\u00edm sa zabezpe\u010d\u00ed dlhodob\u00e1 udr\u017eate\u013enos\u0165 kvalitnej \u017eurnalistiky.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pre obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>Viac ako 100 000 medi\u00e1lnych publik\u00e1ci\u00ed;<\/li>\n\t\t<li>z\u00edska\u0165 sp\u00e4tn\u00e9 odkazy na v\u00e1\u0161 produkt;<\/li>\n\t\t<li>pr\u00e1cu s distrib\u00faciou obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte sa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00davod: Rodinn\u00e9 dedi\u010dstvo v talianskej \u017eurnalistike More News Group, v\u00fdznamn\u00e1 slobodn\u00e1 tla\u010dov\u00e1 medi\u00e1lna organiz\u00e1cia so s\u00eddlom v severnom Taliansku, predstavuje viac ako dve desa\u0165ro\u010dia oddanosti \u017eurnalistike. Spolo\u010dnos\u0165 s viac ako 700 000 unik\u00e1tnymi \u010ditate\u013emi denne za\u010d\u00ednala ako dvoj\u010dlenn\u00e1 prev\u00e1dzka a rozr\u00e1stla sa na robustn\u00fa medi\u00e1lnu sie\u0165. Napriek svojej ve\u013ekosti si skupina More News Group zachovala rodinn\u00fa atmosf\u00e9ru, ktor\u00fa ved\u00fa jednotlivci, ktor\u00ed si cenia emocion\u00e1lnu inteligenciu, etiku a profesionalitu. Poslan\u00edm skupiny bolo v\u017edy pon\u00faka\u0165 \u010ditate\u013eom bezplatn\u00e9 a spo\u013eahliv\u00e9 spr\u00e1vy a z\u00e1rove\u0148 sa prisp\u00f4sobova\u0165 r\u00fdchlemu digit\u00e1lnemu svetu. Ako slobodn\u00e9 tla\u010dov\u00e9 vydavate\u013estvo v\u0161ak predstavovalo vyv\u00e1\u017eenie generovania pr\u00edjmov s kvalitnou \u017eurnalistikou zna\u010dn\u00fa v\u00fdzvu. V<\/p>\n","protected":false},"author":2,"featured_media":11721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=11720"}],"version-history":[{"count":1,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11720\/revisions"}],"predecessor-version":[{"id":11722,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11720\/revisions\/11722"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/11721"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=11720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=11720"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=11720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}