{"id":11716,"date":"2025-03-02T17:55:53","date_gmt":"2025-03-02T15:55:53","guid":{"rendered":"http:\/\/116.202.111.232\/sk\/blog\/?p=11716"},"modified":"2025-06-16T20:17:27","modified_gmt":"2025-06-16T18:17:27","slug":"case-study-markit","status":"publish","type":"post","link":"\/sk\/blog\/case-study-markit.html","title":{"rendered":"Pr\u00edpadov\u00e1 \u0161t\u00fadia: Ako Markit vyu\u017e\u00edva PRNEWS.IO na zv\u00fd\u0161enie povedomia o zna\u010dke"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>O klientovi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 <a href=\"https:\/\/www.markit.eu\/ww\/en\/default.aspx\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Markit<\/a>, glob\u00e1lna IT e-commerce spolo\u010dnos\u0165 so s\u00eddlom v est\u00f3nskom Tallinne, revolu\u010dn\u00fdm sp\u00f4sobom men\u00ed sp\u00f4sob, ak\u00fdm podniky obstar\u00e1vaj\u00fa IT produkty. Spolo\u010dnos\u0165 pon\u00faka zefekt\u00edvnen\u00fa platformu elektronick\u00e9ho obchodu, ktor\u00e1 podnikom umo\u017e\u0148uje efekt\u00edvne nakupova\u0165 IT produkty a uvo\u013e\u0148uje im \u010das, aby sa mohli s\u00fastredi\u0165 na hlavn\u00e9 \u010dinnosti. Za posledn\u00fdch 20 rokov sa spolo\u010dnos\u0165 Markit roz\u0161\u00edrila z Pobaltia do 45 kraj\u00edn sveta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V r\u00e1mci svojej strat\u00e9gie glob\u00e1lnej expanzie \u010delila spolo\u010dnos\u0165 Markit probl\u00e9mom pri budovan\u00ed povedomia o zna\u010dke na nov\u00fdch trhoch, najm\u00e4 na konkuren\u010dnom trhu USA.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Markit is using PRNEWS.IO to increase brand awareness\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/Z_bqYf7o-PU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdzva: Navig\u00e1cia v oblasti marketingov\u00fdch rie\u0161en\u00ed na konkuren\u010dnom trhu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pri expanzii na nov\u00e9 trhy sa spolo\u010dnos\u0165 Markit stretla s nasleduj\u00facimi v\u00fdzvami:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u010casovo n\u00e1ro\u010dn\u00e9 \u00fasilie: <\/strong>Budovanie transparentnosti a d\u00f4very na nov\u00fdch trhoch si vy\u017eadovalo zna\u010dn\u00e9 mno\u017estvo \u010dasu a zdrojov.<\/li>\n\n\n\n<li><strong>V\u00fdber spr\u00e1vnych n\u00e1strojov: <\/strong>Pri obrovskom mno\u017estve dostupn\u00fdch marketingov\u00fdch rie\u0161en\u00ed bolo ur\u010denie vhodn\u00e9ho rie\u0161enia kritickou potrebou.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Rie\u0161enie: Partnerstvo so spolo\u010dnos\u0165ou PRNEWS.IO<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ke\u010f sme sa stretli s mo\u017enos\u0165ou spolupr\u00e1ce so spolo\u010dnos\u0165ou PRNEWS.IO, okam\u017eite sme pochopili, \u017ee rie\u0161enie je jednoduch\u00e9 a m\u00f4\u017ee n\u00e1m u\u0161etri\u0165 \u010das. Vtedy sme sa rozhodli za\u010da\u0165 testova\u0165 ich t\u00edm a rie\u0161enia.<\/p>\n<cite>Marco Evolini, region\u00e1lny mana\u017e\u00e9r pre Ameriku a Portugalsko<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 Markit zistila, \u017ee PRNEWS.IO, platforma pre obsahov\u00fd marketing a PR, je dokonal\u00fdm rie\u0161en\u00edm pre ich potreby. Tu sa dozviete, ako sa vyv\u00edjalo toto partnerstvo:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e\u00edvate\u013esky pr\u00edvetiv\u00e9 trhovisko:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PRNEWS.IO pon\u00fakla intuit\u00edvnu platformu, na ktorej mohla spolo\u010dnos\u0165 Markit jednoducho filtrova\u0165 slu\u017eby a vybera\u0165 spr\u00e1vne m\u00e9di\u00e1 pre svoje ciele.<\/li>\n\n\n\n<li>Trhov\u00fd pr\u00edstup platformy rezonoval s vlastn\u00fdm obchodn\u00fdm modelom spolo\u010dnosti Markit, tak\u017ee sa k nemu ide\u00e1lne hodil.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zameranie na trh USA:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Markit vyu\u017eil PRNEWS.IO na distrib\u00faciu \u010dl\u00e1nkov a vytv\u00e1ranie povedomia o zna\u010dke v USA.<\/li>\n\n\n\n<li>Publikovan\u00edm obsahu v cielen\u00fdch m\u00e9di\u00e1ch \u00faspe\u0161ne pril\u00e1kali \u010fal\u0161iu n\u00e1v\u0161tevnos\u0165 webovej str\u00e1nky a zapojenie do siete LinkedIn.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edm PRNEWS.IO poskytol spolo\u010dnosti Markit personalizovan\u00e9 poradenstvo a pomohol jej zorientova\u0165 sa vo filtroch, ovl\u00e1dacom paneli a n\u00e1strojoch platformy s cie\u013eom maximalizova\u0165 v\u00fdsledky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky: Zv\u00fd\u0161en\u00e1 n\u00e1v\u0161tevnos\u0165 a anga\u017eovanos\u0165<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/prnews.io\/sites\/?utm_source=organic&amp;utm_medium=referral&amp;utm_campaign=regular_promo_link&amp;utm_content=banner\" target=\"_blank\" rel=\"noopener\" title=\"\">Prostredn\u00edctvom PRNEWS.IO<\/a> sme umiestnili \u010dl\u00e1nky do r\u00f4znych m\u00e9di\u00ed v USA a ver\u00edm, \u017ee v\u010faka t\u00fdmto aktivit\u00e1m sme z\u00edskali \u010fal\u0161iu n\u00e1v\u0161tevnos\u0165 &#8211; \u013eudia a spolo\u010dnosti si pozreli na\u0161e str\u00e1nky a oslovili n\u00e1s.<\/p>\n<cite>Marco Evolini, region\u00e1lny mana\u017e\u00e9r pre Ameriku a Portugalsko<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Spolupr\u00e1ca priniesla merate\u013en\u00e9 v\u00fdsledky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zv\u00fd\u0161en\u00e1 vidite\u013enos\u0165: \u010cl\u00e1nky uverejnen\u00e9 prostredn\u00edctvom PRNEWS.IO zv\u00fd\u0161ili n\u00e1v\u0161tevnos\u0165 webov\u00fdch str\u00e1nok a str\u00e1nok LinkedIn spolo\u010dnosti Markit.<\/li>\n\n\n\n<li>Zlep\u0161en\u00e1 anga\u017eovanos\u0165: Spolo\u010dnosti za\u010dali oslovova\u0165 Markit priamo po zobrazen\u00ed ich obsahu.<\/li>\n\n\n\n<li>Zv\u00fd\u0161enie efekt\u00edvnosti: Zjednodu\u0161en\u00e9 n\u00e1stroje PRNEWS.IO u\u0161etrili spolo\u010dnosti Markit cenn\u00fd \u010das a zdroje.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pre\u010do PRNEWS.IO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edm spolo\u010dnosti Markit zd\u00f4raznil k\u013e\u00fa\u010dov\u00e9 v\u00fdhody PRNEWS.IO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jednoduchos\u0165 a intuit\u00edvnos\u0165:<\/strong> Pou\u017e\u00edvate\u013esky pr\u00edvetiv\u00e9 rozhranie platformy u\u013eah\u010dilo spr\u00e1vu kampan\u00ed.<\/li>\n\n\n\n<li><strong>Cielen\u00fd dosah: <\/strong>PRNEWS.IO poskytovala pr\u00edstup k r\u00f4znym m\u00e9di\u00e1m, \u010do zabezpe\u010dovalo presn\u00e9 zacielenie.<\/li>\n\n\n\n<li><strong>Siln\u00e1 spolupr\u00e1ca: <\/strong>T\u00edm PRNEWS.IO preuk\u00e1zal hlbok\u00e9 pochopenie potrieb spolo\u010dnosti Markit, \u010d\u00edm podporil produkt\u00edvne partnerstvo.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1ver: Model \u00faspechu<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ur\u010dite odpor\u00fa\u010dam zapoji\u0165 sa do spolupr\u00e1ce s PRNEWS.IO, preto\u017ee je to pocit pochopenia potrieb a podnikania. To je pod\u013ea m\u0148a pevn\u00fd z\u00e1klad pre ve\u013emi dobr\u00fa spolupr\u00e1cu.<\/p>\n<cite>Marco Evolini, region\u00e1lny mana\u017e\u00e9r pre Ameriku a Portugalsko<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Partnerstvo spolo\u010dnosti Markit so spolo\u010dnos\u0165ou PRNEWS.IO ilustruje silu dobre zladen\u00e9ho marketingov\u00e9ho rie\u0161enia. Vyu\u017eit\u00edm tejto platformy spolo\u010dnos\u0165 Markit nielen\u017ee zv\u00fd\u0161ila vidite\u013enos\u0165 svojej zna\u010dky v USA, ale polo\u017eila aj pevn\u00fd z\u00e1klad pre expanziu na \u010fal\u0161ie trhy.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pre obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>Viac ako 100 000 medi\u00e1lnych publik\u00e1ci\u00ed;<\/li>\n\t\t<li>z\u00edska\u0165 sp\u00e4tn\u00e9 odkazy na v\u00e1\u0161 produkt;<\/li>\n\t\t<li>pr\u00e1cu s distrib\u00faciou obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte sa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O klientovi Spolo\u010dnos\u0165 Markit, glob\u00e1lna IT e-commerce spolo\u010dnos\u0165 so s\u00eddlom v est\u00f3nskom Tallinne, revolu\u010dn\u00fdm sp\u00f4sobom men\u00ed sp\u00f4sob, ak\u00fdm podniky obstar\u00e1vaj\u00fa IT produkty. Spolo\u010dnos\u0165 pon\u00faka zefekt\u00edvnen\u00fa platformu elektronick\u00e9ho obchodu, ktor\u00e1 podnikom umo\u017e\u0148uje efekt\u00edvne nakupova\u0165 IT produkty a uvo\u013e\u0148uje im \u010das, aby sa mohli s\u00fastredi\u0165 na hlavn\u00e9 \u010dinnosti. Za posledn\u00fdch 20 rokov sa spolo\u010dnos\u0165 Markit roz\u0161\u00edrila z Pobaltia do 45 kraj\u00edn sveta. V r\u00e1mci svojej strat\u00e9gie glob\u00e1lnej expanzie \u010delila spolo\u010dnos\u0165 Markit probl\u00e9mom pri budovan\u00ed povedomia o zna\u010dke na nov\u00fdch trhoch, najm\u00e4 na konkuren\u010dnom trhu USA. V\u00fdzva: Navig\u00e1cia v oblasti marketingov\u00fdch rie\u0161en\u00ed na konkuren\u010dnom trhu Pri expanzii na nov\u00e9 trhy sa spolo\u010dnos\u0165 Markit<\/p>\n","protected":false},"author":2,"featured_media":11717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=11716"}],"version-history":[{"count":3,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11716\/revisions"}],"predecessor-version":[{"id":11816,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11716\/revisions\/11816"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/11717"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=11716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=11716"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=11716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}