{"id":11709,"date":"2025-01-15T17:31:48","date_gmt":"2025-01-15T15:31:48","guid":{"rendered":"http:\/\/116.202.111.232\/sk\/blog\/?p=11709"},"modified":"2025-01-15T17:31:49","modified_gmt":"2025-01-15T15:31:49","slug":"frisor-case-study","status":"publish","type":"post","link":"\/sk\/blog\/frisor-case-study.html","title":{"rendered":"Frisor Barbershop Publicita v miestnych m\u00e9di\u00e1ch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Preh\u013ead<\/strong><br>Spolo\u010dnos\u0165 Frisor, fran\u0161\u00edzov\u00e1 sie\u0165 holi\u010dstiev s \u00f4smimi sal\u00f3nmi na Ukrajine, \u010delila v Mykolajove v\u00fdzve. Sal\u00f3n p\u00f4sobil v meste len dva mesiace a ch\u00fdbali mu pr\u00edbehy hodn\u00e9 pozornosti miestnych m\u00e9di\u00ed. Na prekonanie tohto probl\u00e9mu potreboval podnik inovat\u00edvny pr\u00edstup k propag\u00e1cii, ktor\u00fd by vyvolal rozruch a vytvoril siln\u00fa miestnu pr\u00edtomnos\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podrobnosti o kampani<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rozpo\u010det: <\/strong>150 USD<\/li>\n\n\n\n<li><strong>Cie\u013eov\u00e1 skupina:<\/strong> 3 100 \u010ditate\u013eov<\/li>\n\n\n\n<li><strong>Zdie\u013eania v soci\u00e1lnych sie\u0165ach: <\/strong>105<\/li>\n\n\n\n<li><strong>N\u00e1klady na jedn\u00e9ho \u010ditate\u013ea: <\/strong>0,05 USD<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 Frisor spolupracovala so spolo\u010dnos\u0165ou <strong>PRNEWS.IO<\/strong> na vytvoren\u00ed strategickej PR kampane, ktor\u00e1 vyu\u017e\u00edvala miestne m\u00e9di\u00e1 a soci\u00e1lne siete na dosiahnutie maxim\u00e1lneho vplyvu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00fdzva<\/strong><br>Pred touto kampa\u0148ou nemala spolo\u010dnos\u0165 Frisor \u017eiadne sk\u00fasenosti s veden\u00edm marketingov\u00fdch kampan\u00ed v miestnych m\u00e9di\u00e1ch. Ich webov\u00e1 prezent\u00e1cia sa spoliehala len na udr\u017eiavanie profilov na soci\u00e1lnych sie\u0165ach a kan\u00e1la YouTube, \u010do bolo nedostato\u010dn\u00e9 na zv\u00fd\u0161enie n\u00e1v\u0161tevnosti ich sal\u00f3nu v Mykolaive. Ke\u010f\u017ee mali obmedzen\u00fd \u010das a rozpo\u010det, potrebovali n\u00e1kladovo efekt\u00edvny sp\u00f4sob, ako sa zvidite\u013eni\u0165 a zauja\u0165 svoje cie\u013eov\u00e9 publikum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strat\u00e9gia<\/strong><br>PR kampa\u0148 sa zamerala na odv\u00e1\u017enu a kreat\u00edvnu taktiku: dr\u00e1\u017edenie konkurencie prostredn\u00edctvom sveteln\u00fdch rekl\u00e1m umiestnen\u00fdch pozd\u013a\u017e hlavnej pe\u0161ej ulice v Mykolajive. Provokat\u00edvne reklamy okam\u017eite vyvolali diskusiu, pri\u010dom prv\u00e9 diskusie sa objavili na platform\u00e1ch ako LiveJournal. Tieto pr\u00edspevky sa r\u00fdchlo roz\u0161\u00edrili na soci\u00e1lne siete vr\u00e1tane <a href=\"https:\/\/x.com\/alestorozhuk\/status\/731404770653560832?mx=2\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitteru<\/a> a <a href=\"https:\/\/www.facebook.com\/storozhuk\/posts\/10153826678537732\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebooku<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e1to taktika up\u00fatala pozornos\u0165 miestnych spravodajsk\u00fdch m\u00e9di\u00ed. V priebehu dvoch hod\u00edn v\u00fdznamn\u00fd miestny spravodajsk\u00fd web NikVesti uverejnil \u010dl\u00e1nok s n\u00e1zvom \u201e<a href=\"https:\/\/nikvesti.com\/news\/politics\/87751\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Kadern\u00edctvo Frisor trollovalo svojich konkurentov reklamami v Mykolajive<\/a>\u201c. Spravodajstvo roz\u0161\u00edrilo dosah kampane a v\u00fdrazne zvidite\u013enilo spolo\u010dnos\u0165 Frisor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>K\u013e\u00fa\u010dov\u00e9 v\u00fdsledky<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3 100 \u010ditate\u013eov: <\/strong>\u010cl\u00e1nok z\u00edskal v\u00fdznamn\u00fa pozornos\u0165 miestneho publika.<\/li>\n\n\n\n<li><strong>105 zdie\u013ean\u00ed v soci\u00e1lnych sie\u0165ach: <\/strong>O kampani sa akt\u00edvne diskutovalo a zdie\u013eala sa v soci\u00e1lnych m\u00e9di\u00e1ch, \u010d\u00edm sa posilnil jej vplyv.<\/li>\n\n\n\n<li><strong>Anga\u017eovanos\u0165 mienkotvorn\u00fdch osobnost\u00ed: <\/strong>Do kampane sa zapojili vplyvn\u00ed \u013eudia s celkov\u00fdm po\u010dtom viac ako 13 000 sledovate\u013eov, \u010do e\u0161te viac zv\u00fd\u0161ilo jej vidite\u013enos\u0165.<\/li>\n\n\n\n<li><strong>N\u00e1klady na jedn\u00e9ho \u010ditate\u013ea: <\/strong>USD na \u010ditate\u013ea, kampa\u0148 preuk\u00e1zala pozoruhodn\u00fa n\u00e1kladov\u00fa efekt\u00edvnos\u0165.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vplyv a pr\u00ednosy<\/strong><br>\u00daspech kampane sa neobmedzil len na medi\u00e1lne pokrytie. Jej v\u00fdsledkom bolo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zv\u00fd\u0161enie po\u010dtu stiahnut\u00ed aplik\u00e1ci\u00ed:<\/strong> Mykolajivsk\u00fd sal\u00f3n zaznamenal n\u00e1rast po\u010dtu stiahnut\u00ed svojich aplik\u00e1ci\u00ed pre Android a iOS, \u010do je k\u013e\u00fa\u010dov\u00fd ukazovate\u013e anga\u017eovanosti z\u00e1kazn\u00edkov.<\/li>\n\n\n\n<li><strong>Zv\u00fd\u0161en\u00e1 rozpoznate\u013enos\u0165 zna\u010dky: <\/strong>Publicita v miestnych m\u00e9di\u00e1ch posilnila pr\u00edtomnos\u0165 zna\u010dky Frisor v regi\u00f3ne, \u010do vydl\u00e1\u017edilo cestu k roz\u0161\u00edreniu fran\u0161\u00edzy.<\/li>\n\n\n\n<li><strong>Rozruch v komunite: <\/strong>Kreat\u00edvny pr\u00edstup kampane vyvolal \u0161irok\u00fa diskusiu, \u010d\u00edm sa spolo\u010dnos\u0165 Frisor etablovala ako odv\u00e1\u017eny a inovat\u00edvny hr\u00e1\u010d na miestnom trhu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dmitry Verhovetskiy, zakladate\u013e spolo\u010dnosti Frisor, zd\u00f4raznil dlhodob\u00fa hodnotu kampane:<br><em>\u201ePr\u00ednos pre verejnos\u0165 sa nemeria len nov\u00fdmi z\u00e1kazn\u00edkmi. Publicita a uznanie zna\u010dky v regi\u00f3noch n\u00e1m pom\u00e1haj\u00fa roz\u0161irova\u0165 fran\u0161\u00edzu v \u010fal\u0161\u00edch \u010dastiach krajiny.\u201c<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" width=\"200\" height=\"150\" src=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/verhovetskyj-200x150-1.jpg\" alt=\"\" class=\"wp-image-11711\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/verhovetskyj-200x150-1.jpg 200w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/verhovetskyj-200x150-1-150x113.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Referencie klientov<\/strong><br>Natalia Gudimenko, top mana\u017e\u00e9rka spolo\u010dnosti Frisor Mykolaiv, vyzdvihla \u00fa\u010dinnos\u0165 kampane:<br><em>\u201eNa rozdiel od autorsk\u00fdch rekl\u00e1m m\u00f4\u017eeme n\u00e1klady na jeden kontakt na webe spo\u010d\u00edta\u0165 na jeden cent: kampa\u0148 n\u00e1s st\u00e1la 0,05 USD na \u010ditate\u013ea.\u201c<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160\u00e9fredaktor NikVesti Oleg Derenyuga ocenil n\u00e1paditos\u0165 kampane:<br><em>\u201eBol to skvel\u00fd marketingov\u00fd \u0165ah, inteligentn\u00e1 sp\u00e4tn\u00e1 v\u00e4zba. Dobr\u00e9 kroky v marketingu by mali by\u0165 stimulovan\u00e9 inform\u00e1ciami.\u201c<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010eal\u0161ie kroky<\/strong><br>Po \u00faspechu kampane pl\u00e1nuje spolo\u010dnos\u0165 Frisor spusti\u0165 pravideln\u00e9 PR iniciat\u00edvy na region\u00e1lnych trhoch, aby si udr\u017eala dynamiku a pokra\u010dovala v budovan\u00ed zn\u00e1mosti zna\u010dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1ver<\/strong><br>Kampa\u0148 spolo\u010dnosti Frisor v Mykolajive ukazuje, ako m\u00f4\u017eu mal\u00e9 podniky vyu\u017e\u00edva\u0165 kreat\u00edvne PR strat\u00e9gie na dosiahnutie p\u00f4sobiv\u00fdch v\u00fdsledkov aj s obmedzen\u00fdm rozpo\u010dtom. S podporou PRNEWS.IO spolo\u010dnos\u0165 Frisor premenila nedostatok po\u010diato\u010dn\u00e9ho spravodajsk\u00e9ho obsahu na presved\u010div\u00fd pr\u00edbeh, ktor\u00fd zaujal miestnu komunitu a priniesol merate\u013en\u00e9 obchodn\u00e9 v\u00fdhody.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pre obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>Viac ako 100 000 medi\u00e1lnych publik\u00e1ci\u00ed;<\/li>\n\t\t<li>z\u00edska\u0165 sp\u00e4tn\u00e9 odkazy na v\u00e1\u0161 produkt;<\/li>\n\t\t<li>pr\u00e1cu s distrib\u00faciou obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte sa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Preh\u013eadSpolo\u010dnos\u0165 Frisor, fran\u0161\u00edzov\u00e1 sie\u0165 holi\u010dstiev s \u00f4smimi sal\u00f3nmi na Ukrajine, \u010delila v Mykolajove v\u00fdzve. Sal\u00f3n p\u00f4sobil v meste len dva mesiace a ch\u00fdbali mu pr\u00edbehy hodn\u00e9 pozornosti miestnych m\u00e9di\u00ed. Na prekonanie tohto probl\u00e9mu potreboval podnik inovat\u00edvny pr\u00edstup k propag\u00e1cii, ktor\u00fd by vyvolal rozruch a vytvoril siln\u00fa miestnu pr\u00edtomnos\u0165. Podrobnosti o kampani Spolo\u010dnos\u0165 Frisor spolupracovala so spolo\u010dnos\u0165ou PRNEWS.IO na vytvoren\u00ed strategickej PR kampane, ktor\u00e1 vyu\u017e\u00edvala miestne m\u00e9di\u00e1 a soci\u00e1lne siete na dosiahnutie maxim\u00e1lneho vplyvu. V\u00fdzvaPred touto kampa\u0148ou nemala spolo\u010dnos\u0165 Frisor \u017eiadne sk\u00fasenosti s veden\u00edm marketingov\u00fdch kampan\u00ed v miestnych m\u00e9di\u00e1ch. Ich webov\u00e1 prezent\u00e1cia sa spoliehala len na udr\u017eiavanie profilov na soci\u00e1lnych sie\u0165ach<\/p>\n","protected":false},"author":2,"featured_media":11710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=11709"}],"version-history":[{"count":2,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11709\/revisions"}],"predecessor-version":[{"id":11793,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11709\/revisions\/11793"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/11710"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=11709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=11709"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=11709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}