{"id":11706,"date":"2025-01-15T17:24:16","date_gmt":"2025-01-15T15:24:16","guid":{"rendered":"http:\/\/116.202.111.232\/sk\/blog\/?p=11706"},"modified":"2025-06-16T20:18:08","modified_gmt":"2025-06-16T18:18:08","slug":"finch-case-study","status":"publish","type":"post","link":"\/sk\/blog\/finch-case-study.html","title":{"rendered":"Pr\u00edpadov\u00e1 \u0161t\u00fadia Finch: Ako propagova\u0165 zna\u010dku pomocou jedn\u00e9ho tla\u010dov\u00e9ho centra"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tento \u00faspe\u0161n\u00fd projekt ned\u00e1vno osl\u00e1vil dva roky a st\u00e1le na \u0148om pracuj\u00fa len dvaja \u013eudia. Pr\u00edbeh Kateriny Byakovej a Maxima Goluba je o tom, ako nenaplnen\u00e9 amb\u00edcie, nad\u0161enie a kreat\u00edvne n\u00e1pady pomohli zhmotni\u0165 tie najodv\u00e1\u017enej\u0161ie sny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes je FINCH najlep\u0161ou mladou zna\u010dkou pod\u013ea VOGUE Ukraine, \u00fa\u010dastn\u00edkom m\u00f3dnej prehliadky Mercedes-Benz Kiev Fashion Days, dr\u017eite\u013eom prvej ceny v s\u00fa\u0165a\u017ei mlad\u00fdch n\u00e1vrh\u00e1rov v Petrohrade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ich kolekcie si v\u0161imli a ocenili ELLE, STYLE.COM, VOGUE Italia, m\u00f3dni fotografi Adam Katz Sinding, Nabile Quenum, Adriano Cisani, m\u00f3dna novin\u00e1rka z The Huffington Post Sissi Johnson, fashion-blogerky Klara Sein z Rak\u00faska a Jamie Gong z Japonska.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed\u0165azka Eurov\u00edzie-2016 Jamala, \u0161\u00e9fredaktorka VOGUE Masha Tsukanova, hudobn\u00edci z kapiel Mari Cheba, Grisly Faye a frontmanka skupiny The Hardkiss Yulia Sanina, t\u00ed v\u0161etci nosia oble\u010denie Finch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FINCH: nov\u00e1 interpret\u00e1cia downshiftingu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161etko sa za\u010dalo par\u00e1dnou potla\u010dou na tri\u010dku: jeho vznik bol in\u0161pirovan\u00fd dar\u010dekom, ktor\u00fd Katji venovali jej priatelia &#8211; p\u00e1rom z\u00e1bavn\u00fdch vt\u00e1kov, finchov. Tento \u017eiariv\u00fd vt\u00e1k finch sa nakoniec stal ochrannou zn\u00e1mkou zna\u010dky.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ja a Maxim sme v\u017edy boli kreat\u00edvni \u013eudia, ale mo\u017eno n\u00e1m rodi\u010dovsk\u00e9 postoje alebo osobn\u00e9 stereotypy a obavy s\u0165a\u017eovali, aby sme svoje schopnosti naplno vyvzdorovali a prejavili. V tom \u010dase mal ka\u017ed\u00fd z n\u00e1s stabiln\u00e9 zamestnanie a nerealizovan\u00e9 tvoriv\u00e9 amb\u00edcie. Obaja sme sa bl\u00ed\u017eili k tridsiatke a mali sme v\u00fd\u010ditky svedomia, \u017ee sme robili zle, &#8211; povedala Katerina Byakova.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Chlapci h\u013eadali sp\u00f4sob sebarealiz\u00e1cie, a tak vytvorili zna\u010dku oble\u010denia. Neobvykl\u00e9 n\u00e1\u010drty sa za\u010dali premie\u0148a\u0165 na potla\u010de na tri\u010dk\u00e1ch a mikin\u00e1ch.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u017dili sme dvojit\u00fd \u017eivot: cez de\u0148 sme pracovali a po nociach &#8211; \u0161ili, vyr\u00e1bali termo-n\u00e1lepky a balili oble\u010denie &#8211; sme to tajili pred \u0161\u00e9fmi a dokonca aj pred priate\u013emi, &#8211; povedala Katerina Byakova.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prnews.io\/content\/images\/finch-work-process.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1pady boli \u010doraz v\u00e4\u010d\u0161ie, ale prebiehaj\u00faci projekt obmedzoval mo\u017enosti ich realiz\u00e1cie, preto\u017ee si vy\u017eadovali z\u00e1sadn\u00e9 zmeny a ove\u013ea viac \u010dasu a zdrojov. Hospod\u00e1rska, politick\u00e1 a psychologick\u00e1 kr\u00edza v roku 2014 sa stala katalyz\u00e1torom rozhoduj\u00facej zmeny hodn\u00f4t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u0148a 28. marca sa chlapci odhodlali v\u0161etko zmeni\u0165. V ten de\u0148 sa \u00faspe\u0161n\u00fd pr\u00e1vnik a kur\u00e1tor filmov\u00fdch klubov Maxim Golub a IT-\u0161pecialistka, dizajn\u00e9rka a marketingov\u00e1 expertka Katerina Byakova tajne zosob\u00e1\u0161ili, opustili kancel\u00e1rsky pracovn\u00fd \u0161t\u00fdl a prijali rozhodnutie za\u010da\u0165 profesion\u00e1lny rozvoj zna\u010dky FINCH.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mal\u00fd finch lieta okolo sveta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e nebolo \u00fanikov\u00fdch ciest. Man\u017eelia vykonali anal\u00fdzu trhu, vyhodnotili potreby a po\u017eiadavky r\u00f4znych skup\u00edn z\u00e1kazn\u00edkov a vybrali si nov\u00fa medzeru. Za\u010dali s aktualiz\u00e1ciou webovej str\u00e1nky finchwear.com.ua a obnovou modelov\u00e9ho radu FINCH prostredn\u00edctvom dohody s jednou z najlep\u0161\u00edch odevn\u00fdch tov\u00e1rn\u00ed v Kyjeve, \u010d\u00edm v\u00fdrazne zlep\u0161ili kvalitu v\u00fdrobkov. \u00daplne sa zmenil aj \u0161t\u00fdl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na v\u00fdro\u010die svadby 28. marca 2015 predviedli svoju prv\u00fa profesion\u00e1lnu m\u00f3dnu prehliadku kolekcie FINCH v r\u00e1mci Mercedes-Benz Kyjevsk\u00fdch m\u00f3dnych dn\u00ed \/ Fashion Scout Kyjev. Napriek absencii ok\u00e1zalosti a eklektick\u00e9mu charakteru modelov vyrazili na m\u00f3lo a ohromili m\u00f3dnych kritikov: excentrick\u00fd klob\u00fak FINCH s umelou ko\u017eu\u0161inou sa objavil prakticky vo v\u0161etk\u00fdch svetov\u00fdch m\u00f3dnych \u010dasopisoch a stal sa povinnou v\u00fdbavou \u0161atn\u00edka mnoh\u00fdch \u0161t\u00fdlov\u00fdch \u013eud\u00ed vr\u00e1tane zn\u00e1mej it-girl &#8211; modelky, DJ-ky a telev\u00edznej moder\u00e1torky Olimpije Whitemustache.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010eal\u0161ie objavy zna\u010dky FINCH tento \u00faspech zopakovali aj v nasleduj\u00facich sez\u00f3nach: puzdrov\u00fd kab\u00e1t s jednofarebnou potla\u010dou v tvare dinosaurov ocenila \u0161\u00e9fredaktorka VOGUE Ukraine M\u00e1\u0161a Cukanov\u00e1 a m\u00f3dna expertka The Huffington Post Sissy Johnsonov\u00e1; a technologick\u00fd batoh-n\u00e1stroj TechPack v tvare krabi\u010dky cigariet s otvoren\u00fdm puzdrom na iPad a zabudovanou funkciou na nab\u00edjanie mobiln\u00fdch zariaden\u00ed prin\u00fatil div\u00e1kov MBKFD urobi\u0165 \u201ewow\u201c. Tento technologick\u00fd batoh TechPack bol v\u00fdsledkom spolupr\u00e1ce spolo\u010dnost\u00ed FINCH a Bright Inside, umo\u017e\u0148uje pou\u017e\u00edva\u0165 tablet bez jeho vybratia. Tablet je chr\u00e1nen\u00fd magnetickou podlo\u017ekou, ktor\u00fa mo\u017eno v pr\u00edpade potreby \u013eahko vybra\u0165. Samotn\u00fd batoh dok\u00e1\u017ee nab\u00edja\u0165 mobiln\u00e9 zariadenie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tieto jedine\u010dn\u00e9 rie\u0161enia, ktor\u00e9 si v\u0161imli zahrani\u010dn\u00ed hostia v\u00fdstav FINCH, vzbudili z\u00e1ujem kupuj\u00facich z r\u00f4znych kraj\u00edn: oble\u010denie si z\u00edskalo popularitu nielen na Ukrajine, ale aj v Po\u013esku, Rusku, Spojen\u00fdch \u0161t\u00e1toch, \u0160vaj\u010diarsku a Ve\u013ekej Brit\u00e1nii.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Vzdialili sme sa od n\u00e1\u0161ho p\u00f4vodn\u00e9ho \u0161t\u00fdlu a z\u00e1meru vytv\u00e1ra\u0165 jednoduch\u00e9 oble\u010denie. Ka\u017ed\u00e1 nov\u00e1 kolekcia je pr\u00e1cou na chyb\u00e1ch\/\u0161anciach, aby sme dosiahli e\u0161te lep\u0161ie v\u00fdsledky, a to tak z h\u013eadiska kraj\u010d\u00edrskych, ako aj obchodn\u00fdch rozhodnut\u00ed, &#8211; povedal Maxim Golub.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">FINCH &amp; PRNEWS.io<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161etky ciele projektu &#8211; od dizajnu, \u0161itia na mieru a prezent\u00e1cie kolekcie a\u017e po vedenie predaja a doru\u010dovanie objedn\u00e1vok po celom svete si st\u00e1le realizuj\u00fa sami. K\u00e1\u0165a a Maxim navrhuj\u00fa a vyprac\u00favaj\u00fa skice jednotliv\u00fdch modelov, vyberaj\u00fa l\u00e1tky a materi\u00e1ly, organizuj\u00fa fotenie, retu\u0161uj\u00fa fotografie, vytv\u00e1raj\u00fa lookbooky, aktualizuj\u00fa obsah webov\u00fdch str\u00e1nok &#8211; a tie\u017e pripravuj\u00fa podania pre tla\u010d a s\u00fa v kontakte s novin\u00e1rmi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Samozrejme, \u017ee sa bl\u00ed\u017eime k m\u00e9di\u00e1m. V poslednom \u010dase \u010dasto poskytujeme rozhovory pre r\u00f4zne publik\u00e1cie, poz\u00fdvaj\u00fa n\u00e1s do rozhlasov\u00fdch a telev\u00edznych rel\u00e1ci\u00ed, na\u0161e oble\u010denie sa pou\u017e\u00edva na m\u00f3dnych foteniach, rozpr\u00e1vame sa s m\u00f3dnymi \u010dasopismi a podporuj\u00fa n\u00e1s niektor\u00e9 miestne publik\u00e1cie. Ale na za\u010diatku bolo potrebn\u00e9 rozposla\u0165 desiatky tla\u010dov\u00fdch spr\u00e1v, v ktor\u00fdch sme \u017eiadali o uverejnenie materi\u00e1lov o n\u00e1s na tematick\u00fdch port\u00e1loch &#8211; a vo v\u00e4\u010d\u0161ine pr\u00edpadov sme dostali odmietnutie, &#8211; povedala Katerina Byakova.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Vzh\u013eadom na nedostatok mo\u017enost\u00ed zamestna\u0165 \u0161peci\u00e1lne vy\u0161kolen\u00e9ho tla\u010dov\u00e9ho agenta a pri obrovskom mno\u017estve ka\u017edodenn\u00fdch \u00faloh tvorcovia FINCH vyu\u017e\u00edvaj\u00fa tla\u010dov\u00e9 stredisko slu\u017eby PRNEWS.io.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pressroom: ke\u010f je lep\u0161ie ma\u0165 v\u0161etko v jednom ko\u0161i<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pressroom PRNEWS.io rie\u0161i v\u0161etky \u00falohy s\u00favisiace so zabezpe\u010den\u00edm komunik\u00e1cie s novin\u00e1rmi, pri\u010dom v\u0161etky \u00fadaje o kontaktoch s novin\u00e1rmi z odvetvia &#8211; vr\u00e1tane osobnej schr\u00e1nky &#8211; uklad\u00e1 do jedn\u00e9ho \u00fa\u010dtu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Maxim Golub: \u201eJe pre n\u00e1s ve\u013emi d\u00f4le\u017eit\u00e9, \u017ee pressroom PRNEWS.io umo\u017e\u0148uje ma\u0165 v\u0161etky \u00fadaje a kontakty na dosah ruky a uklada\u0165 v\u0161etku kore\u0161pondenciu na jednom mieste. V\u010faka tomu je mo\u017en\u00e9 r\u00fdchlo rozv\u00edja\u0165 zna\u010dku s minim\u00e1lnymi invest\u00edciami.\u201c<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pre podnik, ktor\u00fd riadia len dvaja \u013eudia, je t\u00e1to slu\u017eba takmer nenahradite\u013en\u00e1: ke\u010f\u017ee je funk\u010dne zameran\u00e1, umo\u017e\u0148uje pln\u00fa kontrolu nad v\u0161etkou komunik\u00e1ciou s medi\u00e1lnym priemyslom. Okrem toho je spr\u00e1va tla\u010dov\u00e9ho strediska tak\u00e1 jednoduch\u00e1, \u017ee na pr\u00e1cu s n\u00edm nie je potrebn\u00fd samostatn\u00fd zamestnanec. Pre mal\u00fa spolo\u010dnos\u0165 maj\u00fa rie\u0161enia PRNews.io schopnos\u0165 organizova\u0165 zmyslupln\u00fa interakciu s m\u00e9diami a \u0161etri\u0165 zdroje na rozvoj.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pripraven\u00e1 vopred pripraven\u00e1 tla\u010dov\u00e1 zostava: Obsahuje podrobn\u00e9 inform\u00e1cie pre novin\u00e1rov<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Okrem organiz\u00e1cie komunik\u00e1cie tla\u010dov\u00e9 stredisko zhroma\u017e\u010fuje podrobn\u00e9 inform\u00e1cie o spolo\u010dnosti, \u010d\u00edm vytv\u00e1ra kone\u010dn\u00fd tla\u010dov\u00fd bal\u00edk pre ak\u00fdko\u013evek kontakt s novin\u00e1rmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V tla\u010dovom stredisku m\u00f4\u017eete predstavi\u0165 a prezentova\u0165:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>koncept projektu, jeho my\u0161lienky a ciele;<\/li>\n\n\n\n<li>pozadie zalo\u017eenia spolo\u010dnosti a jej v\u00fdvojov\u00e9 etapy;<\/li>\n\n\n\n<li>\u010d\u00edsla a spr\u00e1vy o k\u013e\u00fa\u010dov\u00fdch v\u00fdsledkoch a \u00faspechoch;<\/li>\n\n\n\n<li>inform\u00e1cie\/\u00fadaje o zakladate\u013eoch, rozhovory s nimi;<\/li>\n\n\n\n<li>tla\u010dov\u00e9 spr\u00e1vy;<\/li>\n\n\n\n<li>publik\u00e1cie v tla\u010di;<\/li>\n\n\n\n<li>odpovede na \u010dasto kladen\u00e9 ot\u00e1zky;<\/li>\n\n\n\n<li>vyvracanie m\u00fdtov t\u00fdkaj\u00facich sa spolo\u010dnosti;<\/li>\n\n\n\n<li>medi\u00e1lny s\u00fabor &#8211; fotografie, vide\u00e1, zvukov\u00e9 s\u00fabory;<\/li>\n\n\n\n<li>kontaktn\u00e9 inform\u00e1cie odkazy na str\u00e1nky soci\u00e1lnych m\u00e9di\u00ed projektu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prostredn\u00edctvom odkazu na tla\u010dov\u00e9 centrum spolo\u010dnosti finchwear.prnews.io z\u00edska novin\u00e1r pr\u00edstup ku v\u0161etk\u00fdm inform\u00e1ci\u00e1m potrebn\u00fdm na pr\u00edpravu ot\u00e1zok na rozhovor alebo dokonca na nap\u00edsanie cel\u00e9ho \u010dl\u00e1nku. Potom sa u\u017e len m\u00f4\u017ee spoji\u0165 s kontaktnou osobou a dohodn\u00fa\u0165 si stretnutie alebo upresni\u0165 podrobnosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00edle\u017eitos\u0165 rozv\u00edja\u0165 nov\u00e9 trhy s PRNEWS.io<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Slu\u017eby PRNews.io pon\u00fakaj\u00fa zabezpe\u010denie jednorazov\u00fdch tematick\u00fdch e-newslettrov v lok\u00e1lnych a odvetvov\u00fdch m\u00e9di\u00e1ch ktorejko\u013evek krajiny, ako aj glob\u00e1lnu PR-kampa\u0148. A to v\u0161etko sa m\u00f4\u017ee uskuto\u010dni\u0165 bez toho, aby ste opustili svoju vlastn\u00fa tla\u010dov\u00fa kancel\u00e1riu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">D\u00f4le\u017eit\u00e9 je, \u017ee platforma PRNEWS.io m\u00e1 dosah na z\u00e1padn\u00e9 m\u00e9di\u00e1. To umo\u017e\u0148uje z\u00edska\u0165 publik\u00e1cie v zahrani\u010dn\u00fdch m\u00e9di\u00e1ch a prezentova\u0165 va\u0161u spolo\u010dnos\u0165 na novom trhu. \u010cl\u00e1nky o n\u00e1s v z\u00e1padn\u00fdch m\u00e9di\u00e1ch maj\u00fa ve\u013ek\u00fd v\u00fdznam pre n\u00e1kupcov, nehovoriac o tla\u010di a z\u00e1kazn\u00edkoch v na\u0161ej krajine, &#8211; povedala Kate\u0159ina Bjakov\u00e1<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cl\u00e1nky v zahrani\u010dnej tla\u010di nielen\u017ee predstavuj\u00fa spolo\u010dnos\u0165 v zahrani\u010d\u00ed, ale z\u00e1rove\u0148 posil\u0148uj\u00fa jej poz\u00edciu na miestnom trhu. T\u00e1 tak umo\u017e\u0148uje podniku \u010falej sa rozv\u00edja\u0165 a akt\u00edvnej\u0161ie pracova\u0165 na obsadzovan\u00ed nov\u00fdch trhov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aj mal\u00e1 firma, ktor\u00e1 vytv\u00e1ra zauj\u00edmav\u00fd produkt, potrebuje rozumn\u00fa a dobre pripraven\u00fa komunika\u010dn\u00fa strat\u00e9giu. Ak nedovol\u00edte, aby sa o v\u00e1s \u013eudia dozvedeli, zostanete malou miestnou firmou. Aby ste mohli rozv\u00edja\u0165 trh a expandova\u0165, mus\u00edte sa propagova\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ke\u010f v\u00e1m najviac z\u00e1le\u017e\u00ed na \u00faspore n\u00e1kladov, najlep\u0161\u00edm rie\u0161en\u00edm je jedin\u00fd, jednoduch\u00fd a lacn\u00fd n\u00e1stroj. N\u00e1stroj, ktor\u00fd v\u00e1m umo\u017en\u00ed plne realizova\u0165 va\u0161u komunika\u010dn\u00fa strat\u00e9giu pri pr\u00e1ci s online m\u00e9diami na lok\u00e1lnom aj glob\u00e1lnom trhu.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pre obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>Viac ako 100 000 medi\u00e1lnych publik\u00e1ci\u00ed;<\/li>\n\t\t<li>z\u00edska\u0165 sp\u00e4tn\u00e9 odkazy na v\u00e1\u0161 produkt;<\/li>\n\t\t<li>pr\u00e1cu s distrib\u00faciou obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte sa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tento \u00faspe\u0161n\u00fd projekt ned\u00e1vno osl\u00e1vil dva roky a st\u00e1le na \u0148om pracuj\u00fa len dvaja \u013eudia. Pr\u00edbeh Kateriny Byakovej a Maxima Goluba je o tom, ako nenaplnen\u00e9 amb\u00edcie, nad\u0161enie a kreat\u00edvne n\u00e1pady pomohli zhmotni\u0165 tie najodv\u00e1\u017enej\u0161ie sny. Dnes je FINCH najlep\u0161ou mladou zna\u010dkou pod\u013ea VOGUE Ukraine, \u00fa\u010dastn\u00edkom m\u00f3dnej prehliadky Mercedes-Benz Kiev Fashion Days, dr\u017eite\u013eom prvej ceny v s\u00fa\u0165a\u017ei mlad\u00fdch n\u00e1vrh\u00e1rov v Petrohrade. Ich kolekcie si v\u0161imli a ocenili ELLE, STYLE.COM, VOGUE Italia, m\u00f3dni fotografi Adam Katz Sinding, Nabile Quenum, Adriano Cisani, m\u00f3dna novin\u00e1rka z The Huffington Post Sissi Johnson, fashion-blogerky Klara Sein z Rak\u00faska a Jamie Gong z Japonska. V\u00ed\u0165azka Eurov\u00edzie-2016<\/p>\n","protected":false},"author":2,"featured_media":11707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=11706"}],"version-history":[{"count":2,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11706\/revisions"}],"predecessor-version":[{"id":11817,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11706\/revisions\/11817"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/11707"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=11706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=11706"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=11706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}