{"id":11694,"date":"2025-01-15T17:11:11","date_gmt":"2025-01-15T15:11:11","guid":{"rendered":"http:\/\/116.202.111.232\/sk\/blog\/?p=11694"},"modified":"2025-06-16T20:19:01","modified_gmt":"2025-06-16T18:19:01","slug":"alpha-serve-case-study","status":"publish","type":"post","link":"\/sk\/blog\/alpha-serve-case-study.html","title":{"rendered":"\u00daspe\u0161n\u00fd pr\u00edbeh spolo\u010dnosti Alpha Serve: Ako vytvori\u0165 \u00faspe\u0161n\u00e9 spustenie produktu, ktor\u00e9 podpor\u00ed predaj"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.alphaservesp.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Alpha Serve<\/a>, spolo\u010dnos\u0165 zaoberaj\u00faca sa v\u00fdvojom softv\u00e9ru s viac ako 15-ro\u010dn\u00fdmi sk\u00fasenos\u0165ami na eur\u00f3pskych a americk\u00fdch trhoch, \u00faspe\u0161ne pre\u0161la od projektov zalo\u017een\u00fdch na slu\u017eb\u00e1ch k v\u00fdvoju produktov. Pred tromi rokmi sa spolo\u010dnos\u0165 za\u010dala zameriava\u0165 na z\u00e1suvn\u00e9 moduly pre trh Atlassian &#8211; rozhodnutie, ktor\u00e9 sa \u010doskoro uk\u00e1zalo ako ve\u013emi ziskov\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201ePotenci\u00e1l trhov\u00edsk n\u00e1m bol zrejm\u00fd,\u201c hovor\u00ed Anna Odrinskaya, riadite\u013eka pre strat\u00e9giu spolo\u010dnosti Alpha Serve. \u201eZa\u010dali sme vyd\u00e1va\u0165 r\u00f4zne produkty pre trhovisko Atlassian a segment Business Intelligence &amp; Data Analytics dosiahol v\u00fdnimo\u010dn\u00e9 v\u00fdsledky. To n\u00e1m umo\u017enilo dosiahnu\u0165 stabiln\u00fd pr\u00edjem a roz\u0161\u00edri\u0165 sa na \u010fal\u0161ie trhovisk\u00e1, ako s\u00fa ServiceNow a Shopify.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Napriek \u00faspechu pri uv\u00e1dzan\u00ed inovat\u00edvnych produktov si t\u00edm uvedomil d\u00f4le\u017eitos\u0165 strategick\u00e9ho marketingu na udr\u017eanie rastu. Spo\u010diatku investovali do obsahov\u00e9ho marketingu so zameran\u00edm na \u010dl\u00e1nky pre svoj firemn\u00fd blog, ale potrebovali sp\u00f4sob, ako oslovi\u0165 \u0161ir\u0161ie publikum a zabezpe\u010di\u0165 umiestnenie v popredn\u00fdch odvetvov\u00fdch a obchodn\u00fdch m\u00e9di\u00e1ch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pre\u010do si Alpha Serve vybrala PRNEWS.IO namiesto PR agent\u00far<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 Alpha Serve sa rozhodla neanga\u017eova\u0165 tradi\u010dn\u00e9 PR agent\u00fary, pri\u010dom uviedla nieko\u013eko d\u00f4vodov:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intenzita zdrojov: <\/strong>Spolupr\u00e1ca s extern\u00fdmi odborn\u00edkmi si \u010dasto vy\u017eaduje zna\u010dn\u00e9 \u010dasov\u00e9 invest\u00edcie, najm\u00e4 vzh\u013eadom na \u0161pecializ\u00e1ciu ich produktov a \u010dast\u00fa fluktu\u00e1ciu zamestnancov v PR firm\u00e1ch.<\/li>\n\n\n\n<li><strong>Jasn\u00e9 ciele:<\/strong> T\u00edm mal presne definovan\u00fa v\u00edziu propag\u00e1cie ka\u017ed\u00e9ho produktu a presne vedel, na ktor\u00e9 m\u00e9di\u00e1 sa chce zamera\u0165.<\/li>\n\n\n\n<li><strong>Vlastn\u00fd talent: <\/strong>Spolo\u010dnos\u0165 Alpha Serve u\u017e mala k dispoz\u00edcii kvalifikovan\u00fdch copywriterov, a preto sa jej zdalo m\u00e1lo v\u00fdhodn\u00e9 plati\u0165 za kompletn\u00e9 slu\u017eby PR agent\u00fary.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aby spolo\u010dnos\u0165 Alpha Serve zefekt\u00edvnila svoje \u00fasilie a u\u0161etrila \u010das na rokovaniach, monitorovan\u00ed a administrat\u00edvnych \u00faloh\u00e1ch, obr\u00e1tila sa na PRNEWS.IO &#8211; \u201eone-stop shop\u201c pre sponzorovan\u00e9 publik\u00e1cie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vyu\u017eitie PRNEWS.IO na cielen\u00fd marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PRNEWS.IO poskytol spolo\u010dnosti Alpha Serve komplexn\u00fa platformu na spr\u00e1vu publik\u00e1ci\u00ed tret\u00edch str\u00e1n. Prostredn\u00edctvom jej rozsiahleho adres\u00e1ra z\u00edskala spolo\u010dnos\u0165 pr\u00edstup k \u0161pecializovan\u00fdm m\u00e9di\u00e1m s relevantn\u00fdm publikom, odkazmi s podporou SEO a podrobn\u00fdmi metrikami, ako s\u00fa zdroje n\u00e1v\u0161tevnosti, kateg\u00f3rie a region\u00e1lny dosah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eNavig\u00e1cia a n\u00e1stroje na filtrovanie v slu\u017ebe PRNEWS.IO n\u00e1m u\u013eah\u010dili vyh\u013ead\u00e1vanie m\u00e9di\u00ed, ktor\u00e9 vyhovovali na\u0161im potreb\u00e1m,\u201c povedal z\u00e1stupca spolo\u010dnosti Alpha Serve. \u201eMohli sme sa s\u00fastredi\u0165 na to, na \u010dom n\u00e1m z\u00e1le\u017e\u00ed &#8211; na zvidite\u013enenie na\u0161ich produktov &#8211; a logistiku sme prenechali na PRNEWS.IO.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdsledky: Zv\u00fd\u0161en\u00e1 vidite\u013enos\u0165 a rast<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 Alpha Serve \u00faspe\u0161ne umiestnila \u010dl\u00e1nky do popredn\u00fdch m\u00e9di\u00ed v odbore, \u010d\u00edm zv\u00fd\u0161ila povedomie o svojich nov\u00fdch produktoch. Umiestnenia viedli k zv\u00fd\u0161eniu n\u00e1v\u0161tevnosti webov\u00fdch str\u00e1nok, zv\u00fd\u0161eniu rozpoznate\u013enosti zna\u010dky v odbornej komunite a posilneniu online prezent\u00e1cie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zjednodu\u0161en\u00edm publika\u010dn\u00e9ho procesu a transparentnos\u0165ou obchodn\u00fdch vz\u0165ahov umo\u017enila spolo\u010dnos\u0165 PRNEWS.IO spolo\u010dnosti Alpha Serve efekt\u00edvne a \u00fa\u010dinne dosiahnu\u0165 svoje marketingov\u00e9 ciele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre spolo\u010dnosti ako Alpha Serve je rozhoduj\u00face n\u00e1js\u0165 \u0161k\u00e1lovate\u013en\u00e9, n\u00e1kladovo efekt\u00edvne marketingov\u00e9 rie\u0161enia &#8211; a PRNEWS.IO sa uk\u00e1zal ako k\u013e\u00fa\u010dov\u00fd partner na ich ceste k rastu a \u00faspechu.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pre obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>Viac ako 100 000 medi\u00e1lnych publik\u00e1ci\u00ed;<\/li>\n\t\t<li>z\u00edska\u0165 sp\u00e4tn\u00e9 odkazy na v\u00e1\u0161 produkt;<\/li>\n\t\t<li>pr\u00e1cu s distrib\u00faciou obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte sa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alpha Serve, spolo\u010dnos\u0165 zaoberaj\u00faca sa v\u00fdvojom softv\u00e9ru s viac ako 15-ro\u010dn\u00fdmi sk\u00fasenos\u0165ami na eur\u00f3pskych a americk\u00fdch trhoch, \u00faspe\u0161ne pre\u0161la od projektov zalo\u017een\u00fdch na slu\u017eb\u00e1ch k v\u00fdvoju produktov. Pred tromi rokmi sa spolo\u010dnos\u0165 za\u010dala zameriava\u0165 na z\u00e1suvn\u00e9 moduly pre trh Atlassian &#8211; rozhodnutie, ktor\u00e9 sa \u010doskoro uk\u00e1zalo ako ve\u013emi ziskov\u00e9. \u201ePotenci\u00e1l trhov\u00edsk n\u00e1m bol zrejm\u00fd,\u201c hovor\u00ed Anna Odrinskaya, riadite\u013eka pre strat\u00e9giu spolo\u010dnosti Alpha Serve. \u201eZa\u010dali sme vyd\u00e1va\u0165 r\u00f4zne produkty pre trhovisko Atlassian a segment Business Intelligence &amp; Data Analytics dosiahol v\u00fdnimo\u010dn\u00e9 v\u00fdsledky. To n\u00e1m umo\u017enilo dosiahnu\u0165 stabiln\u00fd pr\u00edjem a roz\u0161\u00edri\u0165 sa na \u010fal\u0161ie trhovisk\u00e1, ako s\u00fa ServiceNow a Shopify.\u201c Napriek \u00faspechu<\/p>\n","protected":false},"author":2,"featured_media":11695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=11694"}],"version-history":[{"count":2,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11694\/revisions"}],"predecessor-version":[{"id":11820,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11694\/revisions\/11820"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/11695"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=11694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=11694"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=11694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}