{"id":11592,"date":"2025-01-15T11:10:42","date_gmt":"2025-01-15T09:10:42","guid":{"rendered":"http:\/\/116.202.111.232\/sk\/blog\/?p=11592"},"modified":"2025-06-16T20:33:20","modified_gmt":"2025-06-16T18:33:20","slug":"gleb-kulyk-case-study","status":"publish","type":"post","link":"\/sk\/blog\/gleb-kulyk-case-study.html","title":{"rendered":"Ako zv\u00fd\u0161i\u0165 obrat projektu elektronick\u00e9ho obchodu v prvom roku o 200 % &#8211; pr\u00edpadov\u00e1 \u0161t\u00fadia"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"795\" src=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/Gleb-Kulyk-1024x795.png\" alt=\"Gleb Kulyk infographic\" class=\"wp-image-11594\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/Gleb-Kulyk-1024x795.png 1024w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/Gleb-Kulyk-300x233.png 300w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/Gleb-Kulyk-150x116.png 150w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/Gleb-Kulyk-768x596.png 768w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/Gleb-Kulyk-1536x1192.png 1536w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/Gleb-Kulyk-480x372.png 480w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/Gleb-Kulyk.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">PRNEWS.IO spolupracuje nielen s ve\u013ek\u00fdmi korpor\u00e1ciami, ale jeho klientmi s\u00fa aj mal\u00e9 \u0161t\u00fadi\u00e1, agent\u00fary a nez\u00e1visl\u00ed pracovn\u00edci. Dne\u0161n\u00fd pr\u00edpad je pr\u00edbehom o tom, ako n\u00e1\u0161 klient Gleb Kulyk \u00faspe\u0161ne propaguje projekty elektronick\u00e9ho obchodu s pomocou PRNEWS.IO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O klientovi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gleb Kulyk je medzin\u00e1rodn\u00fd full-stack v\u00fdvoj\u00e1r WordPress, ktor\u00fd sa venuje aj SEO propag\u00e1cii projektov svojich klientov. Okrem toho v posledn\u00fdch dvoch rokoch takmer \u00faplne odmietol klientov na v\u00fdvoj projektov a akt\u00edvne pracuje vo v\u00fdklenku SEO a digit\u00e1lneho marketingu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/freelancehunt.com\/freelancer\/cms-master.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Freelancehunt.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cms.pl.ua\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Website<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hlebov\u00fdmi hlavn\u00fdmi klientmi s\u00fa projekty elektronick\u00e9ho obchodu, ale propaguje aj spolo\u010dnosti poskytuj\u00face slu\u017eby a dokonca aj zna\u010dky.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eOsobne sa zauj\u00edmam o podporu internetov\u00fdch obchodov. M\u00e1m vlastn\u00fd e\u0421ommerce projekt, nejak\u00e9 sk\u00fasenosti a proces mi prin\u00e1\u0161a ve\u013ea radosti. Preto najprv pracujem s internetov\u00fdmi obchodmi na solventnom trhu, vo vysoko konkuren\u010dn\u00fdch nik\u00e1ch.\u201c<\/p>\n<cite>Gleb Kulyk<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Gleb pracuje najm\u00e4 s klientmi z USA, Po\u013eska, Nemecka a \u0160panielska. M\u00e1 za sebou aj nieko\u013eko ukrajinsk\u00fdch projektov.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eM\u00e1m pomerne jedine\u010dn\u00fd pr\u00edstup, ktor\u00fd nenech\u00e1va z\u00e1kazn\u00edka \u013eahostajn\u00fdm, a u\u017e nieko\u013eko rokov neh\u013ead\u00e1m klientov &#8211; funguje mi \u00fastne podanie. Roz\u0161irovanie t\u00edmu nepl\u00e1nujem, pl\u00e1nujem na\u010falej pracova\u0165 s\u00e1m.\u201c<\/p>\n<cite>Gleb Kulyk<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Probl\u00e9m: budovanie prepojen\u00ed na medzin\u00e1rodnom trhu. Ako efekt\u00edvne \u0161\u00edri\u0165 pr\u00edbehy zna\u010dky?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gleb Kulyk zdie\u013ea n\u00e1zor, \u017ee budovanie odkazov je hlavn\u00fdm a rozhoduj\u00facim faktorom pri hodnoten\u00ed str\u00e1nok v Google. Pri vstupe na medzin\u00e1rodn\u00fd trh sa Hleb stretol s probl\u00e9mom nedostatku slu\u017eieb, ktor\u00e9 by pomohli \u0161\u00edri\u0165 kvalitn\u00fd obsah o projekte. Dokonca bol n\u00faten\u00fd na ist\u00fd \u010das presta\u0165 praktizova\u0165 SEO.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eZ m\u00f4jho poh\u013eadu SEO nefunguje bez budovania odkazov a som presved\u010den\u00fd, \u017ee v s\u00fa\u010dasnosti je to hlavn\u00fd a rozhoduj\u00faci faktor pri hodnoten\u00ed str\u00e1nok v Google. Predt\u00fdm som sa venoval link buildingu pre ukrajinsk\u00e9 projekty pomocou gogetlinks a miralinks, ale ke\u010f som vst\u00fapil na medzin\u00e1rodn\u00fd trh, nena\u0161iel som anal\u00f3gy a musel som pracova\u0165 met\u00f3dou outreach. N\u00e1klady na t\u00fato met\u00f3du ma sklamali a na nieko\u013eko rokov som pozastavil praktizovanie SEO, a\u017e k\u00fdm som n\u00e1hodou nena\u0161iel PRNEWS.IO a okam\u017eite som z\u00edskal projekt v Po\u013esku.\u201c<\/p>\n<cite>Gleb Kulyk<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Budovanie odkazov je jedn\u00fdm z k\u013e\u00fa\u010dov\u00fdch prvkov strat\u00e9gie SEO, ktor\u00fd zohr\u00e1va v\u00fdznamn\u00fa \u00falohu pri propag\u00e1cii projektov elektronick\u00e9ho obchodu. Tento proces spo\u010d\u00edva v zhroma\u017e\u010fovan\u00ed extern\u00fdch odkazov na str\u00e1nku z in\u00fdch zdrojov, \u010do zvy\u0161uje jej autoritu v o\u010diach vyh\u013ead\u00e1va\u010dov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V modernom internetovom marketingu je budovanie odkazov nevyhnutnou s\u00fa\u010das\u0165ou \u00faspechu podnikov, najm\u00e4 projektov elektronick\u00e9ho obchodu. Po\u010det a kvalita extern\u00fdch odkazov na str\u00e1nku je v\u00fdznamn\u00fdm faktorom, ktor\u00fd ovplyv\u0148uje umiestnenie str\u00e1nky vo v\u00fdsledkoch vyh\u013ead\u00e1vania. \u010c\u00edm viac kvalitn\u00fdch odkazov str\u00e1nka m\u00e1, t\u00fdm je pravdepodobnej\u0161ie, \u017ee sa jej str\u00e1nky zobrazia na prvej strane vyh\u013ead\u00e1va\u010da.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Budovanie odkazov tie\u017e pom\u00e1ha zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 str\u00e1nky a zv\u00fd\u0161i\u0165 konverziu. Je to sp\u00f4soben\u00e9 t\u00fdm, \u017ee extern\u00e9 odkazy ved\u00fa k v\u00e4\u010d\u0161ej n\u00e1v\u0161tevnosti str\u00e1nky, ako aj k zlep\u0161eniu reput\u00e1cie a d\u00f4very z\u00e1kazn\u00edkov v zna\u010dku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Budovanie odkazov je teda d\u00f4le\u017eitou s\u00fa\u010das\u0165ou strat\u00e9gie SEO pre projekty elektronick\u00e9ho obchodu, ktor\u00e1 zvy\u0161uje autoritu a reput\u00e1ciu str\u00e1nky, zvy\u0161uje n\u00e1v\u0161tevnos\u0165 a zlep\u0161uje konverziu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rie\u0161enie: PRNEWS.IO na distrib\u00faciu obsahu na medzin\u00e1rodn\u00fdch trhoch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1ca na miestnom trhu, kde m\u00e1te ve\u013ea kontaktov, je jedna vec. Propag\u00e1cia projektu na medzin\u00e1rodnom trhu v\u0161ak m\u00f4\u017ee by\u0165 n\u00e1ro\u010dnej\u0161ia, ako sa na prv\u00fd poh\u013ead zd\u00e1. Pri pr\u00e1ci na medzin\u00e1rodnom trhu je d\u00f4le\u017eit\u00e9 ma\u0165 spr\u00e1vnu strat\u00e9giu, vedie\u0165 sa prisp\u00f4sobi\u0165 kult\u00farnym rozdielom a pochopi\u0165 miestne \u0161pecifik\u00e1. Okrem toho znalos\u0165 jazyka a miestneho pr\u00e1vneho r\u00e1mca m\u00f4\u017ee by\u0165 rozhoduj\u00facim faktorom pri realiz\u00e1cii \u00faspe\u0161n\u00fdch obchodn\u00fdch oper\u00e1ci\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preto m\u00f4\u017eu by\u0165 \u00falohy budovania odkazov a dosahu na medzin\u00e1rodnom trhu pomerne n\u00e1ro\u010dn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gleb Kulyk sa takmer n\u00e1hodou dozvedel o slu\u017ebe obsahov\u00e9ho marketingu PRNEWS.IO, za\u010dal spolupracova\u0165 a takmer okam\u017eite si vzal na vysk\u00fa\u0161anie projekt z Po\u013eska.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201ePRNEWS.IO je skvel\u00e1 datab\u00e1za kvalitn\u00fdch darcov s dobr\u00fdm filtrom a pou\u017e\u00edvate\u013esky pr\u00edvetiv\u00fdm rozhran\u00edm. Upozornil som na to, \u017ee majitelia darcovsk\u00fdch str\u00e1nok priamo pred\u00e1vaj\u00fa umiestnenie za ove\u013ea vy\u0161\u0161iu cenu. V\u00fdsledkom je, \u017ee s PRNEWS.IO pracujem v spojen\u00ed so Serpstatom (na hodnotenie darcu pou\u017e\u00edvam domain rank).\u201c<\/p>\n<cite>Gleb Kulyk<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledok: n\u00e1rast obratu o 200 % v prvom roku a o 40 % ka\u017ed\u00fdch \u0161es\u0165 mesiacov<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">K dne\u0161n\u00e9mu d\u0148u m\u00e1 Hleb rozpracovan\u00fdch nieko\u013eko projektov. My v\u00e1m v\u0161ak povieme o prvom projekte v Po\u013esku, ktor\u00e9ho sa freelancer ujal hne\u010f po za\u010dat\u00ed spolupr\u00e1ce s PRNEWS.IO.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201ePrv\u00fd projekt, ktor\u00fd som prevzal pre SEO v Po\u013esku, je TortynaBema, presn\u00e9 tr\u017eby a v\u00fd\u0161ku n\u00e1v\u0161tevnosti nem\u00f4\u017eem ozn\u00e1mi\u0165, ale uvediem nieko\u013eko \u00favodn\u00fdch v\u00fdsledkov. Hlavn\u00e9 ciele SEO tohto projektu u\u017e boli dosiahnut\u00e9 a teraz sme v re\u017eime udr\u017eiavania poz\u00edci\u00ed str\u00e1nky. V prvom roku obrat obchodu r\u00e1stol o 200 % ka\u017ed\u00fdch \u0161es\u0165 mesiacov, potom sa tempo zn\u00ed\u017eilo a teraz je to +40 % ka\u017ed\u00fdch \u0161es\u0165 mesiacov. Str\u00e1nku mesa\u010dne nav\u0161t\u00edvi 250 \u013eud\u00ed v\u010faka dopytu po zna\u010dke.\u201c<\/p>\n<cite>Gleb Kulyk<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/image-70-1024x576-1.png\" alt=\"\" class=\"wp-image-11595\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/image-70-1024x576-1.png 1024w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-70-1024x576-1-300x169.png 300w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-70-1024x576-1-150x84.png 150w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-70-1024x576-1-768x432.png 768w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-70-1024x576-1-480x270.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">PRNEWS.IO je \u00fa\u010dinn\u00fd n\u00e1stroj pre SEO freelancerov, ktor\u00ed chc\u00fa zv\u00fd\u0161i\u0165 kvalitu sp\u00e4tn\u00fdch odkazov pre svoje projekty. Spolupr\u00e1ca s PRNEWS.IO umo\u017e\u0148uje freelancerom pril\u00e1ka\u0165 k svojim projektom ve\u013ek\u00e9 publikum propag\u00e1ciou kvalitn\u00e9ho obsahu o klientoch a ich zna\u010dk\u00e1ch. Tento sp\u00f4sob budovania prepojen\u00ed medzi zna\u010dkami a novin\u00e1rmi umo\u017e\u0148uje zv\u00fd\u0161i\u0165 \u00farove\u0148 d\u00f4very v projekt a pril\u00e1ka\u0165 cie\u013eov\u00e9 publikum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PRNEWS.IO pom\u00e1ha freelancerom n\u00e1js\u0165 najefekt\u00edvnej\u0161ie PR kan\u00e1ly a umiestni\u0165 na ne jedine\u010dn\u00fd obsah, \u010d\u00edm sa zvy\u0161uje \u0161anca na propag\u00e1ciu projektu a z\u00edskanie nov\u00fdch klientov. Okrem toho PRNEWS.IO poskytuje stabiln\u00fd tok sp\u00e4tn\u00fdch odkazov na str\u00e1nku, \u010do zabezpe\u010duje st\u00e1ly rast poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch. Vo v\u0161eobecnosti je spolupr\u00e1ca s PRNEWS.IO pre SEO freelancerov skvelou pr\u00edle\u017eitos\u0165ou na z\u00edskanie nov\u00fdch klientov a zv\u00fd\u0161enie kvality sp\u00e4tn\u00fdch odkazov pre ich projekty.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pre obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>Viac ako 100 000 medi\u00e1lnych publik\u00e1ci\u00ed;<\/li>\n\t\t<li>z\u00edska\u0165 sp\u00e4tn\u00e9 odkazy na v\u00e1\u0161 produkt;<\/li>\n\t\t<li>pr\u00e1cu s distrib\u00faciou obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte sa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PRNEWS.IO spolupracuje nielen s ve\u013ek\u00fdmi korpor\u00e1ciami, ale jeho klientmi s\u00fa aj mal\u00e9 \u0161t\u00fadi\u00e1, agent\u00fary a nez\u00e1visl\u00ed pracovn\u00edci. Dne\u0161n\u00fd pr\u00edpad je pr\u00edbehom o tom, ako n\u00e1\u0161 klient Gleb Kulyk \u00faspe\u0161ne propaguje projekty elektronick\u00e9ho obchodu s pomocou PRNEWS.IO. O klientovi Gleb Kulyk je medzin\u00e1rodn\u00fd full-stack v\u00fdvoj\u00e1r WordPress, ktor\u00fd sa venuje aj SEO propag\u00e1cii projektov svojich klientov. Okrem toho v posledn\u00fdch dvoch rokoch takmer \u00faplne odmietol klientov na v\u00fdvoj projektov a akt\u00edvne pracuje vo v\u00fdklenku SEO a digit\u00e1lneho marketingu. Hlebov\u00fdmi hlavn\u00fdmi klientmi s\u00fa projekty elektronick\u00e9ho obchodu, ale propaguje aj spolo\u010dnosti poskytuj\u00face slu\u017eby a dokonca aj zna\u010dky. \u201eOsobne sa zauj\u00edmam o podporu internetov\u00fdch obchodov.<\/p>\n","protected":false},"author":2,"featured_media":11593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=11592"}],"version-history":[{"count":2,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11592\/revisions"}],"predecessor-version":[{"id":11836,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11592\/revisions\/11836"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/11593"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=11592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=11592"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=11592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}