{"id":11581,"date":"2025-01-15T10:59:49","date_gmt":"2025-01-15T08:59:49","guid":{"rendered":"http:\/\/116.202.111.232\/sk\/blog\/?p=11581"},"modified":"2025-06-16T20:34:24","modified_gmt":"2025-06-16T18:34:24","slug":"case-study-of-rgb-idea-group","status":"publish","type":"post","link":"\/sk\/blog\/case-study-of-rgb-idea-group.html","title":{"rendered":"Strat\u00e9gia efekt\u00edvneho medi\u00e1lneho pokrytia agent\u00fary Brand &amp; Event Agency. Pr\u00edpadov\u00e1 \u0161t\u00fadia RGB Idea Group"},"content":{"rendered":"\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/000-1-1024x724-1.png\" alt=\"\" class=\"wp-image-11583\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/000-1-1024x724-1.png 1024w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/000-1-1024x724-1-300x212.png 300w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/000-1-1024x724-1-150x106.png 150w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/000-1-1024x724-1-768x543.png 768w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/000-1-1024x724-1-480x339.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V PRNEWS.IO radi hovor\u00edme o na\u0161ich klientoch a zdie\u013eame ich pr\u00edbehy a \u00faspechy. Ve\u013emi \u010dasto sa sami in\u0161pirujeme ich pr\u00edkladom. Dnes hovor\u00edme o takomto \u00fa\u017easnom klientovi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eVytv\u00e1rame zna\u010dky, podujatia a obsah, o ktor\u00fdch sa sn\u00edva a hovor\u00ed.\u201c<\/p>\n<cite>Tetyana Bogoslavska-Orel, spoluzakladate\u013eka a kreat\u00edvna riadite\u013eka agent\u00fary RGB IDEA GROUP.<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Kreat\u00edvna agent\u00fara zna\u010diek a podujat\u00ed <a href=\"https:\/\/www.rgbideagroup.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">RGB IDEA GROUP<\/a> je pr\u00edkladom jasnej, zauj\u00edmavej a z\u00e1rove\u0148 ve\u013emi uvedomelej zna\u010dky. Agent\u00fara m\u00e1 ukrajinsk\u00e9 korene, rovnako ako PRNEWS.IO, a zast\u00e1va ve\u013emi jasn\u00fd ob\u010diansky a dobrovo\u013en\u00edcky postoj. Preto je pre n\u00e1s dne\u0161n\u00fd rozhovor dvojn\u00e1sobne pr\u00edjemn\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fafame, \u017ee sa bude p\u00e1\u010di\u0165 aj v\u00e1m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za zauj\u00edmav\u00fd a plodn\u00fd rozhovor sme \u00faprimne v\u010fa\u010dn\u00ed Tetyane Bogoslavskej-Orel, spoluzakladate\u013eke a kreat\u00edvnej riadite\u013eke agent\u00fary RGB IDEA GROUP.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/image-19-1024x682-1.png\" alt=\"\" class=\"wp-image-11584\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/image-19-1024x682-1.png 1024w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-19-1024x682-1-300x200.png 300w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-19-1024x682-1-150x100.png 150w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-19-1024x682-1-768x512.png 768w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-19-1024x682-1-720x480.png 720w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-19-1024x682-1-480x320.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">O spolo\u010dnosti RGB IDEA GROUP<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agent\u00fara RGB IDEA GROUP m\u00e1 dve kancel\u00e1rie: v Dnipre (Ukrajina) a vo Fort Lauderdale (Florida, USA).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eSme l\u00eddrami v oblasti podujat\u00ed a \u0161pecializujeme sa na propag\u00e1ciu zna\u010diek prostredn\u00edctvom vytv\u00e1rania jedine\u010dn\u00e9ho obsahu a strat\u00e9gi\u00ed na oslovenie ak\u00e9hoko\u013evek trhu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u010faka viac ako 10 rokom sk\u00fasenost\u00ed sme vytvorili vysokokvalitn\u00fd obsah pre zna\u010dky, ktor\u00fd prezentuje ich individualitu a jedine\u010dnos\u0165. Te\u0161\u00edme sa, \u017ee m\u00f4\u017eeme pom\u00f4c\u0165 uvies\u0165 va\u0161u zna\u010dku na medzin\u00e1rodn\u00fd alebo miestny trh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za posledn\u00e9 desa\u0165ro\u010die sme zorganizovali koncep\u010dn\u00e9 podujatia a aktivity pre renomovan\u00e9 zna\u010dky ako TWINSET Milano, Brunello Cucinelli a Balmain.\u201c<\/p>\n<cite>Tetyana Bogoslavska-Orel, spoluzakladate\u013eka a kreat\u00edvna riadite\u013eka agent\u00fary RGB IDEA GROUP.<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Po za\u010diatku plnohodnotn\u00e9ho \u00fatoku Ruska na Ukrajinu spoluzakladate\u013eka agent\u00fary Anastasia Logutenko spolu s v\u00fdkonnou riadite\u013ekou Yerak Anastasiou zorganizovali charitat\u00edvnu nad\u00e1ciu <a href=\"https:\/\/www.peremoga-ukraine.org\/en\/home\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">PEREMOGA<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spolu s fondom PEREMOGA spolupracuje t\u00edm RGB IDEA GROUP s UZ. Vytvorili <a href=\"https:\/\/www.rgbideagroup.com\/project\/uz-griiemo-mriiemo\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">projekt GRIEMO.MRIYEMO<\/a> &#8211; vykurovacie body na centr\u00e1lnych staniciach v krajine pre \u013eud\u00ed, ktor\u00ed utrpeli v d\u00f4sledku ruskej agresie. Ide o nezru\u0161ite\u013en\u00e9 body na \u00fazem\u00ed ukrajinsk\u00fdch \u017eelezn\u00edc \u201eUZ\u201c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"510\" src=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/image-17.png\" alt=\"\" class=\"wp-image-11585\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/image-17.png 800w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-17-300x191.png 300w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-17-150x96.png 150w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-17-768x490.png 768w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-17-480x306.png 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u010eal\u0161\u00edm skvel\u00fdm projektom je <a href=\"https:\/\/www.rgbideagroup.com\/project\/light-for-ukraine\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LIGHT for Ukraine<\/a>. Medi\u00e1lna spolo\u010dnos\u0165 \u201e\u010co ti trvalo tak dlho?\u201c, ukrajinsk\u00e9 \u017eeleznice \u201eUZ\u201c a ukrajinsk\u00e1 <strong>charitat\u00edvna nad\u00e1cia<\/strong> \u201ePeremoga\u201c spojili svoje sily, aby \u201eRozsvietili Ukrajinu\u201c svie\u010dkami. Vyrobili:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>25 000 dlho horiacich svie\u010dok<\/li>\n\n\n\n<li>koncert na hlavnej stanici na podporu a spustenie tohto projektu<\/li>\n\n\n\n<li>Na realiz\u00e1ciu projektu sa na port\u00e1li Kickstarter vyzbieralo 43 831 eur<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"510\" src=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/image-16.png\" alt=\"\" class=\"wp-image-11586\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/image-16.png 800w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-16-300x191.png 300w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-16-150x96.png 150w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-16-768x490.png 768w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-16-480x306.png 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Okrem toho nad\u00e1cia PEREMOGA spolu s RGB IDEA GROUP zorganizovala <a href=\"https:\/\/officiel-online.com\/uk\/sobytiya\/ukranian-fund-peremoga-charity-dinner\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">s\u00e9riu gastrove\u010derov POIEDNANI<\/a>. Usporiadali gastro ve\u010der s ukrajinsk\u00fdmi \u0161\u00e9fkuch\u00e1rmi a vyzbierali 2 mili\u00f3ny hrivien na otvorenie soci\u00e1lnej re\u0161taur\u00e1cie pre pres\u00eddlencov v Dnepri.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"648\" src=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/image-18.png\" alt=\"\" class=\"wp-image-11587\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/image-18.png 972w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-18-300x200.png 300w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-18-150x100.png 150w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-18-768x512.png 768w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-18-720x480.png 720w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/image-18-480x320.png 480w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00f4sobiv\u00e9, v\u0161ak?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pre\u010do spolo\u010dnos\u0165 RGB IDEA GROUP po\u017eiadala o slu\u017eby PRNEWS.IO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Medi\u00e1lne publik\u00e1cie m\u00f4\u017eu by\u0165 jedn\u00fdm z naj\u00fa\u010dinnej\u0161\u00edch n\u00e1strojov na propag\u00e1ciu zna\u010diek a podujat\u00ed. M\u00f4\u017eu by\u0165 pou\u017eit\u00e9 na:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zv\u00fd\u0161enie vidite\u013enosti<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4\u017eu pom\u00f4c\u0165 pritiahnu\u0165 pozornos\u0165 \u0161ir\u0161ieho publika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pril\u00e1kanie cie\u013eov\u00e9ho publika<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publik\u00e1cie v m\u00e9di\u00e1ch m\u00f4\u017eu pritiahnu\u0165 pozornos\u0165 cie\u013eov\u00e9ho publika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vytvorenie pozit\u00edvneho imid\u017eu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publik\u00e1cie v m\u00e9di\u00e1ch m\u00f4\u017eu pom\u00f4c\u0165 vytvori\u0165 pozit\u00edvny imid\u017e zna\u010dky alebo podujatia, najm\u00e4 ak obsahuj\u00fa spr\u00e1vy o \u00faspe\u0161nom podujat\u00ed, spokojnosti host\u00ed a kvalitn\u00fdch slu\u017eb\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pril\u00e1kanie partnerov<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publik\u00e1cie v masm\u00e9di\u00e1ch pri\u0165ahuj\u00fa pozornos\u0165 partnerov a in\u00fdch odborn\u00edkov v oblasti podnikania v oblasti podujat\u00ed, \u010do m\u00f4\u017ee vies\u0165 k roz\u0161\u00edreniu siete kontaktov a mo\u017enej spolupr\u00e1ci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Budovanie autority<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak je zna\u010dka alebo podujatie odborn\u00edkom vo svojej oblasti a publikuje materi\u00e1ly v m\u00e9di\u00e1ch, m\u00f4\u017ee to pom\u00f4c\u0165 zv\u00fd\u0161i\u0165 jej autoritu a d\u00f4veryhodnos\u0165 v danom odvetv\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tieto pravdy s\u00fa pre agent\u00faru RGB IDEA GROUP z\u00e1kladom, preto ka\u017ed\u00e9mu svojmu projektu poskytuje d\u00f4stojn\u00e9 pokrytie v m\u00e9di\u00e1ch.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/bBXA93kloy4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Probl\u00e9m: m\u00e9di\u00e1 s\u00fa vn\u00edman\u00e9 ako dlh\u00e9, drah\u00e9 a sp\u00f4sobuj\u00fa \u0165a\u017ekosti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: <\/strong>Ak\u00e9 ciele, \u00falohy alebo probl\u00e9my spolo\u010dnosti rie\u0161ite v s\u00favislosti s medi\u00e1lnymi publik\u00e1ciami?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tatyana B-O: <\/strong>Samozrejme, je to rozpoznate\u013enos\u0165, pril\u00e1kanie cielenej n\u00e1v\u0161tevnosti a vytv\u00e1ranie dobr\u00e9ho mena zna\u010diek, osobn\u00fdch aj firemn\u00fdch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: <\/strong>Stretli ste sa s \u0165a\u017ekos\u0165ami pri nastavovan\u00ed procesov publikovania va\u0161ich materi\u00e1lov v m\u00e9di\u00e1ch a ako v\u00e1m s t\u00fdm pomohol PRNEWS.IO?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tatyana B-O: <\/strong>Pre m\u0148a ako projektov\u00e9ho mana\u017e\u00e9ra je v\u017edy d\u00f4le\u017eit\u00e9 pracova\u0165 so slu\u017ebami, ktor\u00e9 sa daj\u00fa op\u00edsa\u0165 t\u00fdmito slovami:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>jasne<\/li>\n\n\n\n<li>efekt\u00edvne<\/li>\n\n\n\n<li>merate\u013ene<\/li>\n\n\n\n<li>transparentne<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fato funkciu poskytuje spolo\u010dnos\u0165 PRNEWS.IO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: <\/strong>Pou\u017e\u00edvali ste predt\u00fdm in\u00e9 rie\u0161enia (slu\u017eby), ktor\u00e9 nefungovali alebo nefungovali tak, ako ste chceli?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tatyana B-O: <\/strong>\u00c1no, mala som r\u00f4zne sk\u00fasenosti so spolupr\u00e1cou s PR \u0161pecialistami, ako aj s osobnou komunik\u00e1ciou s publik\u00e1ciami. <strong>Dlh\u00e9, drah\u00e9 a prin\u00e1\u0161a to ve\u013ea utrpenia.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1js\u0165 umiestnenie v m\u00e9di\u00e1ch o zna\u010dke alebo podujat\u00ed je vo v\u0161eobecnosti pomerne n\u00e1ro\u010dn\u00e1 \u00faloha. Vo v\u00e4\u010d\u0161ine odvetv\u00ed je ve\u013ek\u00e1 konkurencia v boji o medi\u00e1lny priestor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Treba vzia\u0165 do \u00favahy, \u017ee pomerne ve\u013ea \u010dasu m\u00f4\u017ee zabra\u0165 dohodnutie podmienok umiestnenia materi\u00e1lov s redakciou. Niektor\u00e9 m\u00e9di\u00e1 v\u00e1m m\u00f4\u017eu \u00fa\u010dtova\u0165 poplatky za uverejnenie va\u0161ich materi\u00e1lov a \u010d\u00edm je profil m\u00e9dia vy\u0161\u0161\u00ed, t\u00fdm je cena za inzerciu a uverejnenie vy\u0161\u0161ia. Navy\u0161e nie v\u0161etky redakcie maj\u00fa stanoven\u00fa cenu, \u010do v\u00fdrazne zdr\u017euje komunik\u00e1ciu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okrem toho je d\u00f4le\u017eit\u00e9 vybra\u0165 si spr\u00e1vne miesto na distrib\u00faciu obsahu. Pre ka\u017ed\u00e9 odvetvie existuj\u00fa \u0161pecializovan\u00e9 m\u00e9di\u00e1, ktor\u00e9 sa \u0161pecializuj\u00fa na dan\u00fa t\u00e9mu a maj\u00fa svoje cie\u013eov\u00e9 publikum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvorenie zoznamu tak\u00fdchto niche lokal\u00edt m\u00f4\u017ee zabra\u0165 pomerne ve\u013ea \u010dasu. Pr\u00e1ve pre tak\u00e9to pr\u00edpady existuje adres\u00e1r PRNEWS.IO, preto\u017ee obsahuje zoznam medi\u00e1lnych zdrojov z r\u00f4znych odvetv\u00ed a regi\u00f3nov, ktor\u00fd umo\u017e\u0148uje r\u00fdchlo n\u00e1js\u0165 \u0161pecializovan\u00e9 m\u00e9di\u00e1 na publikovanie materi\u00e1lov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rozhodnutie: Urobte viac, ako sa od v\u00e1s o\u010dak\u00e1va<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: <\/strong>\u010co urobil t\u00edm PRNEWS.IO pre dosiahnutie va\u0161ich cie\u013eov?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tatyana B-O: <\/strong>V prvom rade ma po\u010d\u00favaj\u00fa. Po druh\u00e9, pracujeme ako t\u00edm. Existuje cie\u013e &#8211; existuje rie\u0161enie. Navy\u0161e sme mali aj pracovn\u00e9 momenty, dokonca \u201enepodaren\u00e9\u201c pr\u00edpady, ale sp\u00f4sob, ak\u00fdm sme na\u0161li kompromis a dostali sa zo situ\u00e1cie, bol ve\u013emi cenn\u00fd. Robi\u0165 viac, ako sa od v\u00e1s o\u010dak\u00e1va, je princ\u00edp, ktor\u00fd n\u00e1s sp\u00e1ja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledok<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: <\/strong>Ako hodnot\u00edte v\u00fdsledky spolupr\u00e1ce s PRNEWS.IO?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tatyana B-O: <\/strong>Pracovali sme na osobn\u00fdch zna\u010dk\u00e1ch, rozpoznate\u013enosti a index\u00e1cia vo vyh\u013ead\u00e1va\u010doch na k\u013e\u00fa\u010dov\u00e9 dotazy bola v\u017edy pote\u0161uj\u00faca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: <\/strong>Oslovili by ste t\u00edm PRNEWS.IO s novou \u00falohou?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tatyana B-O: <\/strong>\u00c1no<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*Index\u00e1cia vo vyh\u013ead\u00e1van\u00ed znamen\u00e1, \u017ee sa str\u00e1nka alebo web m\u00f4\u017ee zobrazova\u0165 vo v\u00fdsledkoch vyh\u013ead\u00e1vania na ur\u010dit\u00e9 dotazy, ktor\u00e9 pou\u017e\u00edvatelia zadaj\u00fa do vyh\u013ead\u00e1va\u010da. To vedie k organickej n\u00e1v\u0161tevnosti str\u00e1nky. Zohr\u00e1va d\u00f4le\u017eit\u00fa \u00falohu, pri pr\u00e1ci na posilnen\u00ed zna\u010dky, preto\u017ee umo\u017e\u0148uje up\u00fata\u0165 pozornos\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov bez ve\u013ek\u00fdch n\u00e1kladov na reklamu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Namiesto z\u00e1verov<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: <\/strong>\u010co pre v\u00e1s znamen\u00e1 \u00faspech?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tatyana B-O: <\/strong>\u00daspech je cesta, pohyb s rovnov\u00e1hou medzi cie\u013emi a \u017eivotom. Inak by som mohla poveda\u0165, \u017ee \u00faspech je zastavenie sa, zamrznutie pri pocite v\u00ed\u0165azstva a dosiahnutie cie\u013eov. Preto \u00faspech pova\u017eujem za pohyb a t\u00fa\u017ebu vytvori\u0165 nie\u010do nov\u00e9, nad stropom.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Popustite uzdu svojej fant\u00e1zii a my v\u00e1m poskytneme pomoc, aby ste svoj v\u00fdtvor uviedli do \u017eivota!<\/p>\n<cite>PRNEWS.IO<\/cite><\/blockquote>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pre obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>Viac ako 100 000 medi\u00e1lnych publik\u00e1ci\u00ed;<\/li>\n\t\t<li>z\u00edska\u0165 sp\u00e4tn\u00e9 odkazy na v\u00e1\u0161 produkt;<\/li>\n\t\t<li>pr\u00e1cu s distrib\u00faciou obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte sa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V PRNEWS.IO radi hovor\u00edme o na\u0161ich klientoch a zdie\u013eame ich pr\u00edbehy a \u00faspechy. Ve\u013emi \u010dasto sa sami in\u0161pirujeme ich pr\u00edkladom. Dnes hovor\u00edme o takomto \u00fa\u017easnom klientovi. \u201eVytv\u00e1rame zna\u010dky, podujatia a obsah, o ktor\u00fdch sa sn\u00edva a hovor\u00ed.\u201c Tetyana Bogoslavska-Orel, spoluzakladate\u013eka a kreat\u00edvna riadite\u013eka agent\u00fary RGB IDEA GROUP. Kreat\u00edvna agent\u00fara zna\u010diek a podujat\u00ed RGB IDEA GROUP je pr\u00edkladom jasnej, zauj\u00edmavej a z\u00e1rove\u0148 ve\u013emi uvedomelej zna\u010dky. Agent\u00fara m\u00e1 ukrajinsk\u00e9 korene, rovnako ako PRNEWS.IO, a zast\u00e1va ve\u013emi jasn\u00fd ob\u010diansky a dobrovo\u013en\u00edcky postoj. Preto je pre n\u00e1s dne\u0161n\u00fd rozhovor dvojn\u00e1sobne pr\u00edjemn\u00fd. D\u00fafame, \u017ee sa bude p\u00e1\u010di\u0165 aj v\u00e1m. Za zauj\u00edmav\u00fd a plodn\u00fd rozhovor sme<\/p>\n","protected":false},"author":2,"featured_media":11582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=11581"}],"version-history":[{"count":4,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11581\/revisions"}],"predecessor-version":[{"id":11838,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11581\/revisions\/11838"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/11582"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=11581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=11581"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=11581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}