{"id":11577,"date":"2025-01-14T17:42:35","date_gmt":"2025-01-14T15:42:35","guid":{"rendered":"http:\/\/116.202.111.232\/sk\/blog\/?p=11577"},"modified":"2025-06-16T20:34:54","modified_gmt":"2025-06-16T18:34:54","slug":"mightytips-case-study","status":"publish","type":"post","link":"\/sk\/blog\/mightytips-case-study.html","title":{"rendered":"Vyu\u017eitie sponzorstva podujat\u00ed na PR a marketing: Pr\u00edpadov\u00e1 \u0161t\u00fadia s MightyTips"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V tejto pr\u00edpadovej \u0161t\u00fadii sk\u00famame, ako webov\u00e1 str\u00e1nka <a href=\"https:\/\/www.mightytips.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MightyTips<\/a>, zameran\u00e1 na tipy na st\u00e1vkovanie, \u00faspe\u0161ne vyu\u017eila sponzorstvo podujat\u00ed na zv\u00fd\u0161enie vidite\u013enosti svojej zna\u010dky a podporu PR a marketingov\u00fdch aktiv\u00edt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00daprimne \u010fakujeme <a href=\"https:\/\/www.linkedin.com\/in\/eugene-ravdin\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Eugenovi Ravdinovi<\/a>, mana\u017e\u00e9rovi komunik\u00e1cie a marketingu spolo\u010dnosti MightyTips, za fascinuj\u00faci a produkt\u00edvny rozhovor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2.png\" alt=\"MightyTips infographics\" class=\"wp-image-11578\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2.png 1000w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2-300x200.png 300w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2-150x100.png 150w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2-768x512.png 768w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2-720x480.png 720w, \/sk\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2-480x320.png 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">O spolo\u010dnosti MightyTips<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 MightyTips, zalo\u017een\u00e1 v marci 2019, poskytuje pou\u017e\u00edvate\u013eom na celom svete svoje vlajkov\u00e9 webov\u00e9 str\u00e1nky MightyTips.com. Platforma pon\u00faka komplexn\u00fa \u0161k\u00e1lu slu\u017eieb vr\u00e1tane odborn\u00fdch recenzi\u00ed st\u00e1vkov\u00fdch kancel\u00e1ri\u00ed, denn\u00fdch futbalov\u00fdch n\u00e1h\u013eadov a predpoved\u00ed, ktor\u00e9 vytv\u00e1ra medzin\u00e1rodn\u00fd t\u00edm odborn\u00edkov na \u0161portov\u00e9 st\u00e1vkovanie, ako aj bonusy pre st\u00e1vkov\u00e9 kancel\u00e1rie a promo k\u00f3dy. Od svojho spustenia v angli\u010dtine v roku 2019 MightyTips.com roz\u0161\u00edrila svoju online pr\u00edtomnos\u0165 o \u010fal\u0161\u00edch \u0161es\u0165 platforiem ur\u010den\u00fdch pre franc\u00fazsky, nemecky, po\u013esky, portugalsky, rumunsky a \u0161panielsky hovoriace publikum. S p\u00f4sobivou mesa\u010dnou \u010d\u00edtanos\u0165ou 1,2 mili\u00f3na jedine\u010dn\u00fdch n\u00e1v\u0161tevn\u00edkov sa MightyTips.com stal popredn\u00fdm port\u00e1lom vo vysoko konkuren\u010dnom st\u00e1vkovom odvetv\u00ed. Webov\u00e1 str\u00e1nka uverej\u0148uje viac ako 100 tipov na st\u00e1vkovanie t\u00fd\u017edenne, ktor\u00e9 pokr\u00fdvaj\u00fa r\u00f4zne futbalov\u00e9 s\u00fa\u0165a\u017ee od miestnych l\u00edg a\u017e po prest\u00ed\u017ene turnaje, ako je Liga majstrov UEFA a Majstrovstv\u00e1 sveta FIFA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Probl\u00e9m: \u010casov\u00e1 citlivos\u0165 medi\u00e1lneho pokrytia udalost\u00ed a zameranie na \u0161pecializ\u00e1ciu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 MightyTips v\u017edy h\u013ead\u00e1 pr\u00edle\u017eitosti, ako oslovi\u0165 \u0161ir\u0161ie publikum, a zistila, \u017ee najefekt\u00edvnej\u0161\u00edm sp\u00f4sobom, ako zdie\u013ea\u0165 inform\u00e1cie o zna\u010dke bez toho, aby boli dotierav\u00e9 alebo sp\u00f4sobovali pou\u017e\u00edvate\u013eom nepr\u00edjemnosti, je spojenie s konkr\u00e9tnymi udalos\u0165ami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vzh\u013eadom na svoje zameranie na <strong>st\u00e1vkov\u00fd priemysel<\/strong> sa rozhodli spoji\u0165 so \u0161portov\u00fdmi podujatiami. V pr\u00edpade s\u00fa\u0165a\u017ee Exotic Queen Poland pole dance bolo dosiahnutie dohody pomerne jednoduch\u00e9 v\u010faka ich existuj\u00facim osobn\u00fdm kontaktom s organiz\u00e1torom podujatia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konkr\u00e9tne \u0165a\u017ekosti, s ktor\u00fdmi sa stretli, s\u00faviseli s \u010dasovo citliv\u00fdm charakterom podujatia a \u0161pecializovan\u00fdm charakterom webovej str\u00e1nky agreg\u00e1tora st\u00e1vok klienta, ktor\u00fd obmedzil po\u010det po\u013esk\u00fdch m\u00e9di\u00ed ochotn\u00fdch uverejni\u0165 toto podujatie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medi\u00e1lne pokrytie zohr\u00e1va pri propag\u00e1cii podujatia k\u013e\u00fa\u010dov\u00fa \u00falohu, preto\u017ee pon\u00faka nieko\u013eko v\u00fdhod, ktor\u00e9 m\u00f4\u017eu v\u00fdrazne zv\u00fd\u0161i\u0165 vidite\u013enos\u0165, d\u00f4veryhodnos\u0165 a celkov\u00fd \u00faspech podujatia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9di\u00e1, \u010di u\u017e tradi\u010dn\u00e9 alebo digit\u00e1lne, maj\u00fa \u0161irok\u00fa z\u00e1klad\u0148u publika. Ke\u010f sa o va\u0161om podujat\u00ed p\u00ed\u0161e v m\u00e9di\u00e1ch, dostane sa k v\u00e4\u010d\u0161iemu po\u010dtu \u013eud\u00ed, ktor\u00ed by sa inak o podujat\u00ed nemuseli dozvedie\u0165. Tento v\u00e4\u010d\u0161\u00ed dosah pom\u00e1ha vytv\u00e1ra\u0165 povedomie a pri\u0165ahuje potenci\u00e1lnych n\u00e1v\u0161tevn\u00edkov, sponzorov a \u00fa\u010dastn\u00edkov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medializ\u00e1cia podujat\u00ed nie je jednoduch\u00e1 \u00faloha vzh\u013eadom na viacer\u00e9 v\u00fdzvy a okolnosti. M\u00e9di\u00e1 dost\u00e1vaj\u00fa ka\u017ed\u00fd de\u0148 mno\u017estvo podnetov a tla\u010dov\u00fdch spr\u00e1v t\u00fdkaj\u00facich sa podujat\u00ed. S obmedzen\u00fdm priestorom a zdrojmi musia starostlivo vybera\u0165 podujatia, o ktor\u00fdch bud\u00fa informova\u0165. Vynikn\u00fa\u0165 v konkurencii a up\u00fata\u0165 pozornos\u0165 novin\u00e1rov a redaktorov si vy\u017eaduje presved\u010div\u00fd a jedine\u010dn\u00fd uhol poh\u013eadu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: Ak\u00e9 ciele, \u00falohy alebo probl\u00e9my rie\u0161i va\u0161a spolo\u010dnos\u0165 prostredn\u00edctvom \u010dl\u00e1nkov v m\u00e9di\u00e1ch?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugene Ravdin:<\/strong> V tomto pr\u00edpade sme mali dva ciele. Prv\u00fdm bolo pritiahnu\u0165 \u010do najviac pozornosti k s\u00fa\u0165a\u017eiam a na\u0161ej \u00falohe sponzora. Druh\u00fdm, a pre n\u00e1s d\u00f4le\u017eitej\u0161\u00edm, bolo vytvori\u0165 pr\u00edle\u017eitos\u0165 na uverejnenie materi\u00e1lov so sp\u00e4tn\u00fdmi odkazmi dofollow, ako to po\u017eadovalo na\u0161e oddelenie SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: Stretli ste sa s \u0165a\u017ekos\u0165ami pri zav\u00e1dzan\u00ed procesov zverej\u0148ovania va\u0161ich materi\u00e1lov v m\u00e9di\u00e1ch a ako v\u00e1m s t\u00fdm pomohol PRNEWS.IO?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugene Ravdin: <\/strong>Ako sa v\u00e1m podarilo z\u00edska\u0165 inform\u00e1cie v m\u00e9di\u00e1ch? Hlavn\u00fdm probl\u00e9mom pri priamom osloven\u00ed medi\u00e1lnych platforiem namiesto vyu\u017eitia agent\u00fary je, \u017ee nie v\u017edy dostanete odpove\u010f od osloven\u00fdch platforiem. PRNEWS.IO v\u00fdrazne u\u013eah\u010duje komunik\u00e1ciu s webov\u00fdmi str\u00e1nkami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rie\u0161enie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 MightyTips vyu\u017eila slu\u017eby PRNEWS.IO na u\u013eah\u010denie medializ\u00e1cie sponzorovan\u00e9ho podujatia. Boli vykonan\u00e9 nasleduj\u00face kroky:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objavenie m\u00e9di\u00ed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okrem u\u017e spom\u00ednan\u00fdch strat\u00e9gi\u00ed spolo\u010dnos\u0165 PRNEWS.IO uskuto\u010dnila prieskum m\u00e9di\u00ed s cie\u013eom proakt\u00edvne rie\u0161i\u0165 probl\u00e9my pri zabezpe\u010dovan\u00ed medi\u00e1lneho pokrytia s\u00fa\u0165a\u017ee Exotic Queen Poland pole dance. To zah\u0155\u0148alo predbe\u017en\u00e9 oslovenie m\u00e9di\u00ed s cie\u013eom zisti\u0165 ich z\u00e1ujem o uverejnenie podujatia a vyjednanie podmienok uverejnenia. Nadviazan\u00edm komunik\u00e1cie a z\u00edskan\u00edm potvrdenia od relevantn\u00fdch medi\u00e1lnych zdrojov spolo\u010dnos\u0165 PRNEWS.IO zabezpe\u010dila, \u017ee materi\u00e1ly o podujat\u00ed bud\u00fa prijat\u00e9 a uverejnen\u00e9 v po\u017eadovanom term\u00edne a za dohodnut\u00fdch podmienok. Tento proakt\u00edvny pr\u00edstup pomohol zefekt\u00edvni\u0165 proces medializ\u00e1cie a zv\u00fd\u0161il \u0161ance na v\u010dasn\u00e9 a cielen\u00e9 zvidite\u013enenie spolo\u010dnosti MightyTips.pl ako sponzora podujatia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010cl\u00e1nky pred podujat\u00edm na z\u00e1klade tla\u010dovej spr\u00e1vy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boli uverejnen\u00e9 tri \u010dl\u00e1nky pred podujat\u00edm, ktor\u00e9 vyvolali o\u010dak\u00e1vanie a vytvorili povedomie medzi cie\u013eovou skupinou. D\u00f4le\u017eit\u00e9 bolo ich uverejnenie v presn\u00fdch d\u0148och, \u010do sa aj podarilo zabezpe\u010di\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010cl\u00e1nky po skon\u010den\u00ed podujatia<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po skon\u010den\u00ed s\u00fa\u0165a\u017ee boli uverejnen\u00e9 dva \u010dl\u00e1nky po skon\u010den\u00ed podujatia, ktor\u00e9 zhrnuli najd\u00f4le\u017eitej\u0161ie momenty a \u00faspechy turnaja Exotic Queen Poland. Tieto \u010dl\u00e1nky posilnili spojenie spolo\u010dnosti MightyTips s podujat\u00edm a zd\u00f4raznili jej pokra\u010duj\u00facu podporu komunity pole dance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasilie vyvinut\u00e9 spolo\u010dnos\u0165ami MightyTips a PRNEWS.IO prinieslo tieto v\u00fdsledky:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Materi\u00e1ly pred podujat\u00edm<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tri \u010dl\u00e1nky zalo\u017een\u00e9 na tla\u010dov\u00fdch spr\u00e1vach uverejnen\u00e9 pred s\u00fa\u0165a\u017eou \u00fa\u010dinne vyvolali rozruch a o\u010dak\u00e1vanie, \u010d\u00edm oslovili cie\u013eov\u00fa skupinu a zv\u00fd\u0161ili rozpoznate\u013enos\u0165 zna\u010dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00edtomnos\u0165 novin\u00e1rov na s\u00fa\u0165a\u017ei Exotic Queen Poland mala za n\u00e1sledok \u010fal\u0161ie \u010dl\u00e1nky a medi\u00e1lne pokrytie, \u010do e\u0161te viac posilnilo sponzorstvo spolo\u010dnosti MightyTips a upevnilo jej poves\u0165 podporovate\u013ea komunity tane\u010dn\u00edkov pri ty\u010di.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Materi\u00e1ly po podujat\u00ed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dva \u010dl\u00e1nky po skon\u010den\u00ed podujatia poskytli komplexn\u00fd preh\u013ead najd\u00f4le\u017eitej\u0161\u00edch udalost\u00ed turnaja a prezentovali z\u00e1v\u00e4zok spolo\u010dnosti MightyTips podporova\u0165 a oslavova\u0165 pole dance v Po\u013esku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: Ak\u00e9 boli v\u00fdsledky va\u0161ej pr\u00e1ce (zv\u00fd\u0161en\u00e1 n\u00e1v\u0161tevnos\u0165 webov\u00fdch str\u00e1nok, predaj, povedomie o zna\u010dke at\u010f.)?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugene Ravdin: <\/strong>V roku 2014 sa na trhu objavilo viacero nov\u00fdch produktov, ktor\u00e9 sa zameriavaj\u00fa na podporu a rozvoj zna\u010dky MipsTips: Mali sme konkr\u00e9tny cie\u013e, pokia\u013e ide o po\u010det sp\u00e4tn\u00fdch odkazov, a ten sme \u00faspe\u0161ne dosiahli. Po\u010das akt\u00edvnej tla\u010dovej kampane sa n\u00e1v\u0161tevnos\u0165 webovej str\u00e1nky zv\u00fd\u0161ila, ale nesk\u00f4r sa vr\u00e1tila na predch\u00e1dzaj\u00facu \u00farove\u0148. Dlhodob\u00e9 \u00fa\u010dinky bude mo\u017en\u00e9 vyhodnoti\u0165 a\u017e nesk\u00f4r. Napriek tomu sme spokojn\u00ed, preto\u017ee sponzorovanie s\u00fa\u0165a\u017ee v pole dance sme pova\u017eovali za experiment. Dozvedeli sme sa, \u010do fungovalo dobre, \u010do treba nabud\u00face zmeni\u0165 a \u010domu sa \u00faplne vyhn\u00fa\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: Splnil PRNEWS.IO va\u0161e o\u010dak\u00e1vania, pokia\u013e ide o term\u00edny, kvalitu a pohodlie?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugene Ravdin: <\/strong>Pokia\u013e ide o pohodlie, ur\u010dite \u00e1no. Je v\u00fdhodn\u00e9 komunikova\u0165 s jedn\u00fdm mana\u017e\u00e9rom namiesto toho, aby ste sa zaoberali viacer\u00fdmi redaktormi a spr\u00e1vcami obsahu. Okrem toho je v\u00fdhodn\u00e9 ma\u0165 jednotn\u00fd platobn\u00fd syst\u00e9m pre v\u0161etky publik\u00e1cie. Komunik\u00e1cia s mana\u017e\u00e9rom klienta bola v\u010dasn\u00e1 a kon\u0161trukt\u00edvna. Nevyskytli sa \u017eiadne probl\u00e9my s \u010dasov\u00fdm harmonogramom, v\u0161etko bolo dodan\u00e9 na\u010das.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010co sa t\u00fdka kvality: Bolo by skvel\u00e9, keby PRNEWS.IO mohlo monitorova\u0165 ur\u010dit\u00e9 aspekty u\u017e uverejnen\u00fdch \u010dl\u00e1nkov, ako napr\u00edklad zabezpe\u010denie spr\u00e1vnych odkazov, dodr\u017eiavanie po\u017eiadaviek na Ad label a zamedzenie orez\u00e1vania titulkov a fotografi\u00ed. \u010eal\u0161\u00edm aspektom, ktor\u00fd sa n\u00e1m nep\u00e1\u010dil, je proces, v ktorom mus\u00edte najprv vykona\u0165 platbu a potom existuje mo\u017enos\u0165, \u017ee \u010dl\u00e1nok bude zamietnut\u00fd. Hoci sa za odmietnut\u00fd \u010dl\u00e1nok peniaze vr\u00e1tia, u\u017e ste vynalo\u017eili n\u00e1klady na p\u00edsanie, preklad a\/alebo prep\u00edsanie, ktor\u00e9 sa nedaj\u00fa z\u00edska\u0165 sp\u00e4\u0165. Bolo by ove\u013ea lep\u0161ie vedie\u0165 vopred, \u017ee v\u00e1\u0161 \u010dl\u00e1nok bude uverejnen\u00fd, sk\u00f4r ne\u017e prist\u00fapite k v\u00fddavkom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: Obr\u00e1tili by ste sa na t\u00edm PRNEWS.IO s novou \u00falohou?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugen Ravdin: <\/strong>\u00c1no, ur\u010dite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: Ako \u010dasto sponzorujete podujatia a pod\u013ea ak\u00fdch krit\u00e9ri\u00ed ich vyber\u00e1te?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugen Ravdin: <\/strong>Ned\u00e1vno sme si uvedomili hodnotu sponzorstva podujat\u00ed a rozhodli sme sa v bud\u00facnosti viac anga\u017eova\u0165 v tejto oblasti sponzorovan\u00edm \u010fal\u0161\u00edch \u0161portov\u00fdch s\u00fa\u0165a\u017e\u00ed a jednotliv\u00fdch \u0161portovcov. V s\u00fa\u010dasnosti sme v procese vytv\u00e1rania spr\u00e1vnej taktiky pre na\u0161e sponzorsk\u00e9 aktivity. Vyber\u00e1me podujatia, ktor\u00e9 n\u00e1m umo\u017e\u0148uj\u00fa dosiahnu\u0165 rovnov\u00e1hu medzi dodr\u017ean\u00edm rozpo\u010dtu a vyvolan\u00edm dostato\u010dnej pozornosti a z\u00e1ujmu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1ver<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00edpadov\u00e1 \u0161t\u00fadia sponzorstva podujat\u00ed spolo\u010dnosti MightyTips poukazuje na \u00fa\u010dinnos\u0165 vyu\u017eitia podujat\u00ed na PR a marketingov\u00e9 \u00fa\u010dely. Sponzorovan\u00edm s\u00fa\u0165a\u017ee Exotic Queen Poland a spolupr\u00e1cou s PRNEWS.IO spolo\u010dnos\u0165 MightyTips \u00faspe\u0161ne zv\u00fd\u0161ila vidite\u013enos\u0165 svojej zna\u010dky a vybudovala sp\u00e4tn\u00e9 odkazy na svoje webov\u00e9 str\u00e1nky. K\u013e\u00fa\u010dov\u00e9 poznatky z tejto pr\u00edpadovej \u0161t\u00fadie zah\u0155\u0148aj\u00fa d\u00f4le\u017eitos\u0165 zverej\u0148ovania tla\u010dov\u00fdch spr\u00e1v pred a po podujat\u00ed s cie\u013eom maximalizova\u0165 propaga\u010dn\u00e9 pr\u00edle\u017eitosti, ako aj hodnotu pozvania novin\u00e1rov na pokrytie podujatia s cie\u013eom zabezpe\u010di\u0165 \u010fal\u0161ie medi\u00e1lne pokrytie.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pre obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>Viac ako 100 000 medi\u00e1lnych publik\u00e1ci\u00ed;<\/li>\n\t\t<li>z\u00edska\u0165 sp\u00e4tn\u00e9 odkazy na v\u00e1\u0161 produkt;<\/li>\n\t\t<li>pr\u00e1cu s distrib\u00faciou obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte sa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V tejto pr\u00edpadovej \u0161t\u00fadii sk\u00famame, ako webov\u00e1 str\u00e1nka MightyTips, zameran\u00e1 na tipy na st\u00e1vkovanie, \u00faspe\u0161ne vyu\u017eila sponzorstvo podujat\u00ed na zv\u00fd\u0161enie vidite\u013enosti svojej zna\u010dky a podporu PR a marketingov\u00fdch aktiv\u00edt. \u00daprimne \u010fakujeme Eugenovi Ravdinovi, mana\u017e\u00e9rovi komunik\u00e1cie a marketingu spolo\u010dnosti MightyTips, za fascinuj\u00faci a produkt\u00edvny rozhovor. O spolo\u010dnosti MightyTips Spolo\u010dnos\u0165 MightyTips, zalo\u017een\u00e1 v marci 2019, poskytuje pou\u017e\u00edvate\u013eom na celom svete svoje vlajkov\u00e9 webov\u00e9 str\u00e1nky MightyTips.com. Platforma pon\u00faka komplexn\u00fa \u0161k\u00e1lu slu\u017eieb vr\u00e1tane odborn\u00fdch recenzi\u00ed st\u00e1vkov\u00fdch kancel\u00e1ri\u00ed, denn\u00fdch futbalov\u00fdch n\u00e1h\u013eadov a predpoved\u00ed, ktor\u00e9 vytv\u00e1ra medzin\u00e1rodn\u00fd t\u00edm odborn\u00edkov na \u0161portov\u00e9 st\u00e1vkovanie, ako aj bonusy pre st\u00e1vkov\u00e9 kancel\u00e1rie a promo k\u00f3dy. Od svojho spustenia v angli\u010dtine<\/p>\n","protected":false},"author":2,"featured_media":11579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=11577"}],"version-history":[{"count":2,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11577\/revisions"}],"predecessor-version":[{"id":11839,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/11577\/revisions\/11839"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/11579"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=11577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=11577"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=11577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}