{"id":10178,"date":"2023-02-03T09:00:52","date_gmt":"2023-02-03T07:00:52","guid":{"rendered":"https:\/\/3.72.156.28\/blog\/?p=10178"},"modified":"2025-06-16T20:42:19","modified_gmt":"2025-06-16T18:42:19","slug":"public-affairs-vs-public-relations","status":"publish","type":"post","link":"\/sk\/blog\/public-affairs-vs-public-relations.html","title":{"rendered":"Public Affairs vs. Public Relations: Dve strany jednej mince?"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">T\u00ed, ktor\u00ed s\u00fa v oblasti strategickej komunik\u00e1cie nov\u00e1\u010dikmi, si myslia, \u017ee tieto dve oblasti vyzeraj\u00fa rovnako. Public affairs aj public relations sa v niektor\u00fdch oh\u013eadoch prekr\u00fdvaj\u00fa. To je pravda. Z\u00e1rove\u0148 sa v\u0161ak l\u00ed\u0161ia od mnoh\u00fdch in\u00fdch. Vedie\u0165, ako vyu\u017ei\u0165 ka\u017ed\u00fa z nich, je ve\u013emi d\u00f4le\u017eit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u013e\u00fa\u010dov\u00fd riadok je v type vz\u0165ahov, ktor\u00e9 sa sna\u017eia vybudova\u0165. Oba koncepty zah\u0155\u0148aj\u00fa interakciu s masami. Rozdiel je v\u0161ak v tom, ako oslovuj\u00fa \u013eud\u00ed. Tak\u017ee ak ste tu, potom si mysl\u00edte, \u017ee potrebujete jednu z t\u00fdchto slu\u017eieb, ale nie ste si ist\u00ed, do ktorej z nich \u00eds\u0165. Potom sa po\u010fme u\u010di\u0165, nie h\u00e1da\u0165.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podrobnej\u0161\u00ed poh\u013ead na podobnosti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oba profesion\u00e1li v oblasti PA a PR pracuj\u00fa na dosahovan\u00ed firemn\u00fdch z\u00e1ujmov a cie\u013eov. Na rozdiel od PR, ktor\u00e9 sa zameriava najm\u00e4 na marketing, PA je sk\u00f4r politicky zameran\u00fd r\u00e1mec. Odborn\u00edci na PA aj PR pracuj\u00fa s masami. Obaja sa zameriavaj\u00fa na vytv\u00e1ranie vplyvu a riadenie dopadu v r\u00e1mci podnikate\u013esk\u00e9ho sveta. Na met\u00f3dach alebo mot\u00edvoch, ktor\u00e9 pou\u017e\u00edvaj\u00fa, nez\u00e1le\u017e\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PR je v mnoh\u00fdch oh\u013eadoch slovesom k PA. Pokr\u00fdva medzeru medzi podnikom a publikom. Ich kampane si vy\u017eaduj\u00fa zna\u010dn\u00fa d\u00e1vku kreativity, aby up\u00fatali pozornos\u0165 \u013eud\u00ed. \u00daspe\u0161n\u00e1 sa zameriava na komer\u010dn\u00e9 z\u00e1ujmy, napr\u00edklad na predaj v\u00fdrobkov a slu\u017eieb.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prev\u00e1dzaj\u00fa to prostredn\u00edctvom ob\u013e\u00faben\u00fdch marketingov\u00fdch n\u00e1strojov a medi\u00e1lnych kan\u00e1lov. To v\u0161ak v\u017edy nezah\u0155\u0148a vyu\u017e\u00edvanie platen\u00fdch rekl\u00e1m. \u010casto je to pr\u00edbeh v centre pozornosti produktu. Na to vyu\u017e\u00edvaj\u00fa soci\u00e1lne m\u00e9di\u00e1, aby vyvolali rozruch. In\u00fdmi slovami:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zvl\u00e1daj\u00fa kr\u00edzov\u00fd mana\u017ement PR;<\/li>\n\n\n\n<li>Pr\u00edprava tla\u010dov\u00fdch spr\u00e1v;<\/li>\n\n\n\n<li>Posielanie tla\u010dov\u00fdch spr\u00e1v novin\u00e1rom;<\/li>\n\n\n\n<li>Vypracova\u0165 strat\u00e9giu zna\u010dky;<\/li>\n\n\n\n<li>Vyu\u017e\u00edvajte soci\u00e1lne m\u00e9di\u00e1 na oslovenie nov\u00e9ho publika online;<\/li>\n\n\n\n<li>P\u00ed\u0161te blogy a \u010dl\u00e1nky.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Defin\u00edcia verejn\u00fdch z\u00e1le\u017eitost\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PA m\u00f4\u017ee pre r\u00f4znych \u013eud\u00ed znamena\u0165 r\u00f4zne veci. Pre odvetvie PA to znamen\u00e1 postupy zameran\u00e9 na budovanie a udr\u017eiavanie vz\u0165ahov medzi spolo\u010dnos\u0165ou a mili\u00f3nmi \u013eud\u00ed. Zah\u0155\u0148a \u00fasilie o sledovanie, zap\u00e1janie a ovplyv\u0148ovanie vz\u0165ahov s vl\u00e1dou. A spolo\u010dnos\u0165 Walmart by mohla by\u0165 t\u00fdm spr\u00e1vnym <strong>pr\u00edkladom pre vz\u0165ahy s verejnos\u0165ou<\/strong>, ktor\u00fd to dokazuje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Akon\u00e1hle je v okrese otvoren\u00e1 nov\u00e1 predaj\u0148a, miestny z\u00e1konodarca je informovan\u00fd. Rovnak\u00fd pr\u00edbeh k darom, ktor\u00e9 spolo\u010dnos\u0165 poskytuje. T\u00fdmto sp\u00f4sobom im spolo\u010dnos\u0165 PA pom\u00e1ha pochopi\u0165, ak\u00fd vplyv m\u00e1 Walmart na miestnu ekonomiku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specialisti na public affairs aj PR sa sna\u017eia formova\u0165 n\u00e1zor davu. PR sa zameriava na pomoc spolo\u010dnostiam z marketingov\u00e9ho h\u013eadiska. Kampa\u0148 PA sa zasa zameriava na ovplyv\u0148ovanie politiky. \u010co teda robia, aby si s nimi vybudovali pevn\u00e9 vz\u0165ahy?&#8221;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lobovanie v konkr\u00e9tnych politik\u00e1ch alebo pr\u00e1vnych predpisoch;<\/li>\n\n\n\n<li>Nadv\u00e4zovanie kontaktov s vl\u00e1dnymi subjektmi;<\/li>\n\n\n\n<li>Kontaktovanie sa s novin\u00e1rmi;<\/li>\n\n\n\n<li>Udr\u017eiavanie pevn\u00fdch vz\u0165ahov so zainteresovan\u00fdmi stranami priamo alebo prostredn\u00edctvom zapojenia m\u00e9di\u00ed;<\/li>\n\n\n\n<li>Monitorovanie politick\u00fdch postupov;<\/li>\n\n\n\n<li>Poradenstvo;<\/li>\n\n\n\n<li>Konzult\u00e1cie;<\/li>\n\n\n\n<li>Advok\u00e1cia.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Napr. ste zna\u010dka alternat\u00edvnej energie. Najvy\u0161\u0161ou \u00falohou je apelova\u0165 na z\u00e1konodarcov, aby poskytli da\u0148ov\u00e9 \u00fa\u013eavy \u013eu\u010fom, ktor\u00ed si do svojich domov nain\u0161taluj\u00fa panely. Potom zabezpe\u010d\u00edte vzdel\u00e1vacie kampane pre dav. K\u00fazlo nastane, ke\u010f predvediete hodnotu, ktor\u00fa to prin\u00e1\u0161a. Ekologick\u00fa aj finan\u010dn\u00fa. Takto to funguje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vz\u0165ahy s verejnos\u0165ou vo verejnej spr\u00e1ve<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Komunik\u00e1cia medzi organiz\u00e1ciami a vl\u00e1dou je s\u00fa\u010das\u0165ou <a href=\"https:\/\/prnews.io\/blog\/what-is-government-pr.html\">strat\u00e9gie vz\u0165ahov s verejnos\u0165ou vo verejnej spr\u00e1ve<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre mnoh\u00fdch \u013eud\u00ed s\u00fa chodby \u0161t\u00e1tnej spr\u00e1vy n\u00e1ro\u010dn\u00e9 a n\u00e1ro\u010dn\u00e9 na orient\u00e1ciu. Pr\u00e1ve tu vstupuj\u00fa do hry odborn\u00edci na PR. Niektor\u00e9 z vyu\u017eit\u00ed v oblasti PR vo verejnej spr\u00e1ve s\u00fa pragmatick\u00e9, sedia v srdci PA. Cie\u013eom t\u00fdchto aktiv\u00edt je presved\u010di\u0165 vl\u00e1dnych \u00faradn\u00edkov, aby zmenili alebo zachovali politiku tak, aby vyhovovala potreb\u00e1m publika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ostatn\u00e9 s\u00fa takzvan\u00e9 &#8220;inform\u00e1cie pre inform\u00e1cie&#8221;. Ide sk\u00f4r o rozhovory s publikom prostredn\u00edctvom soci\u00e1lneho po\u010d\u00favania. V takom pr\u00edpade spr\u00e1vy pre masy poskytuj\u00fa sp\u00e4tn\u00fa v\u00e4zbu a n\u00e1h\u013ead na to, \u010do v\u00fdsledky znamenaj\u00fa pre zna\u010dku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teda, kde je \u010derven\u00e1 \u010diara, ktor\u00e1 odde\u013euje <strong>public affairs, PR<\/strong> a vl\u00e1dne PR? Na z\u00e1kladnej \u00farovni v\u0161etky tri koncepty nejak\u00fdm sp\u00f4sobom pracuj\u00fa s publikom. Rozdiel je v oblastiach, na ktor\u00e9 sa ka\u017ed\u00fd PR t\u00edm zameriava, aby dosiahol svoj cie\u013e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Aby ste to \u013eah\u0161ie pochopili, predstavte si to takto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PA sa st\u00e1le zameriava na budovanie vz\u0165ahov<\/li>\n\n\n\n<li>PR vynaklad\u00e1 \u00fasilie na riadenie reput\u00e1cie<\/li>\n\n\n\n<li>Vl\u00e1dne PR organizuje ka\u017edodenn\u00e9 \u010dinnosti na vykon\u00e1vanie z\u00e1konov a polit\u00edk.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ako m\u00f4\u017ee \u00faspe\u0161n\u00e1 kampa\u0148 pre vz\u0165ahy s verejnou spr\u00e1vou dosiahnu\u0165 v\u00fdsledok pre va\u0161u zna\u010dku?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u013emi m\u00e1lo organiz\u00e1ci\u00ed sa na ur\u010ditej \u00farovni nedot\u00fdka \u0161t\u00e1tnej legislat\u00edvy. Pre v\u00e4\u010d\u0161inu z nich je to nevyhnutnos\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak chcete, aby va\u0161a firma zostala funk\u010dn\u00e1, zamerajte sa na pr\u00e1vo. Ak chcete z\u00edska\u0165 r\u00fdchlej\u0161ie a spo\u013eahlivej\u0161ie upozornenia, ktor\u00e9 v\u00e1m pom\u00f4\u017eu budova\u0165 vz\u0165ahy, dajte ju do stredu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010casto sa dop\u00fa\u0161\u0165ame chyby, ke\u010f si mysl\u00edme, \u017ee zainteresovan\u00e9 strany s\u00fa len z\u00e1konodarcovia a zamestnanci. U\u017e to tak nie je. Dnes sa mus\u00edte pozera\u0165 aj na in\u00e9 ako tradi\u010dn\u00e9 subjekty. Nov\u00fdm \u0161erifom v meste s\u00fa miestni podnikatelia, vplyvn\u00ed \u013eudia a zamestnanci. V\u0161etci prin\u00e1\u0161aj\u00fa hodnotu pre ostatn\u00fdch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dalohou odborn\u00edka na PR je roz\u0161irova\u0165 sie\u0165. Identifik\u00e1cia a zameranie sa na nov\u00fdch akt\u00e9rov a mienkotvorn\u00e9 osobnosti si vy\u017eaduje \u010das. V\u0161etko sa za\u010d\u00edna spr\u00e1vnou komunika\u010dnou strat\u00e9giou, ktor\u00e1 pom\u00e1ha presadzova\u0165 v\u00e1\u0161 program. Zapojenie sa s nimi v\u0161ak pom\u00f4\u017ee udr\u017ea\u0165 va\u0161u firmu v obraze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vz\u0165ahy s verejnou spr\u00e1vou si vy\u017eaduj\u00fa prisp\u00f4sobiv\u00e9 t\u00edmy. Najlep\u0161ie to mo\u017eno dosiahnu\u0165 v\u010faka \u00fasiliu profesion\u00e1lov v oblasti PA a PR pre vl\u00e1du.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100,000+ media publications;<\/li>\n\t\t<li>get backlinks to your product;<\/li>\n\t\t<li>scale work with content distribution.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n\n<h2 id=\"title25\">\u010casto kladen\u00e9 ot\u00e1zky k verejn\u00fdm z\u00e1le\u017eitostiam<\/h2>\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">\u010co s\u00fa to verejn\u00e9 z\u00e1le\u017eitosti?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n\n<p> Public affairs je odvetvie komunik\u00e1cie, ktor\u00e9ho cie\u013eom je ovplyv\u0148ova\u0165 verejn\u00fa politiku. Odborn\u00edci na PA zap\u00e1jaj\u00fa zainteresovan\u00e9 strany a lobuj\u00fa za ot\u00e1zky, ktor\u00e9 m\u00f4\u017eu ovplyvni\u0165 \u00faspe\u0161n\u00e9 fungovanie zna\u010dky. Ich cie\u013eom je zvy\u0161ova\u0165 povedomie a budova\u0165 a udr\u017eiava\u0165 siln\u00fa reput\u00e1ciu.<\/p>\n<p> Zna\u010dka m\u00e1 \u0161irok\u00fa \u0161k\u00e1lu sp\u00f4sobov, ako ju spr\u00e1vne riadi\u0165. \u010ci u\u017e prostredn\u00edctvom tla\u010dov\u00fdch spr\u00e1v, kampan\u00ed v digit\u00e1lnych m\u00e9di\u00e1ch alebo ozn\u00e1men\u00ed o slu\u017eb\u00e1ch; v\u0161etky funguj\u00fa dobre.\n\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 itemprop=\"name\">Je Public Affairs to ist\u00e9 ako Public Relations?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n\n<p> V oblasti podnikania nie s\u00fa vz\u0165ahy s verejnos\u0165ou a PR to ist\u00e9. Obe \u010dinnosti zah\u0155\u0148aj\u00fa budovanie vz\u0165ahov s masami, pri\u010dom v centre pozornosti s\u00fa r\u00f4zne ciele.<\/p>\n<p> V tradi\u010dnom zmysle slova je PR budovanie vz\u0165ahov s mili\u00f3nmi \u013eud\u00ed a m\u00e9diami. PA je zasa o informovan\u00ed \u0161irokej verejnosti o veciach, ako s\u00fa z\u00e1kony a legislat\u00edva. Spad\u00e1 pod PR a m\u00e1 merate\u013en\u00e9 KPI.\n\n\n<\/p><\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"monsterinsights-widget-popular-posts monsterinsights-widget-popular-posts-beta monsterinsights-popular-posts-styled monsterinsights-widget-popular-posts-columns-1\"><ul class=\"monsterinsights-widget-popular-posts-list\"><li style=\"border-color:#CD3034;\"><a href=\"\/sk\/blog\/top-german-media.html\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >15 najlep\u0161\u00edch nemeck\u00fdch m\u00e9di\u00ed: Nemeck\u00e9 \u010dasopisy, noviny a spravodajsk\u00e9 webov\u00e9 str\u00e1nky<\/span><\/div><\/a><\/li><li style=\"border-color:#CD3034;\"><a href=\"\/sk\/blog\/seo-vs-content-marketing.html\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >SEO vs. Content Marketing: Ktor\u00fd z nich je vhodn\u00fd pre va\u0161u firmu?<\/span><\/div><\/a><\/li><li style=\"border-color:#CD3034;\"><a href=\"\/sk\/blog\/case-study-of-rgb-idea-group.html\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >Strat\u00e9gia efekt\u00edvneho medi\u00e1lneho pokrytia agent\u00fary Brand &amp; Event Agency. Pr\u00edpadov\u00e1 \u0161t\u00fadia RGB Idea Group<\/span><\/div><\/a><\/li><li style=\"border-color:#CD3034;\"><a href=\"\/sk\/blog\/najlepsie-modne-casopisy.html\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >Najlep\u0161ie m\u00f3dne \u010dasopisy a str\u00e1nky s m\u00f3dnymi novinkami 2023<\/span><\/div><\/a><\/li><\/ul><\/div><p><\/p>\n\n\n<style>\n#PRN-content-platform4 {\n    background-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top4 {\n    background: #f9f9f9;\n    margin-top: 10px;\n    margin-bottom: 20px;\n    padding: 10px 10px 0px 10px;\n    border-color: #CCC;\n    border-style: solid;\n    border-width: 2px;\n}\n#PRN-content-platform-btn4\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top4\"> \n<div id=\"PRN-content-platform4\"> <h2>Get Media Coverage<\/h2>\n\n    <ul style=\"max-width: 62%px;\">\n        <li>articles will meet the criteria for the O-1\/EB-1 visa;<\/li>\n        <li>publications in popular media in 2 clicks;<\/li>\n        <li>quickly boost your search visibility.<\/li>\n    <\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn4\"><a href=\"https:\/\/prnews.io\/get\/personal-publicity\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Find out details<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00ed, ktor\u00ed s\u00fa v oblasti strategickej komunik\u00e1cie nov\u00e1\u010dikmi, si myslia, \u017ee tieto dve oblasti vyzeraj\u00fa rovnako. Public affairs aj public relations sa v niektor\u00fdch oh\u013eadoch prekr\u00fdvaj\u00fa. To je pravda. Z\u00e1rove\u0148 sa v\u0161ak l\u00ed\u0161ia od mnoh\u00fdch in\u00fdch. Vedie\u0165, ako vyu\u017ei\u0165 ka\u017ed\u00fa z nich, je ve\u013emi d\u00f4le\u017eit\u00e9. K\u013e\u00fa\u010dov\u00fd riadok je v type vz\u0165ahov, ktor\u00e9 sa sna\u017eia vybudova\u0165. Oba koncepty zah\u0155\u0148aj\u00fa interakciu s masami. Rozdiel je v\u0161ak v tom, ako oslovuj\u00fa \u013eud\u00ed. Tak\u017ee ak ste tu, potom si mysl\u00edte, \u017ee potrebujete jednu z t\u00fdchto slu\u017eieb, ale nie ste si ist\u00ed, do ktorej z nich \u00eds\u0165. Potom sa po\u010fme u\u010di\u0165, nie h\u00e1da\u0165. Podrobnej\u0161\u00ed poh\u013ead<\/p>\n","protected":false},"author":5,"featured_media":10180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[],"class_list":["post-10178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/10178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=10178"}],"version-history":[{"count":9,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/10178\/revisions"}],"predecessor-version":[{"id":11852,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/10178\/revisions\/11852"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/10180"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=10178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=10178"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=10178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}