{"id":12103,"date":"2025-01-11T15:49:25","date_gmt":"2025-01-11T13:49:25","guid":{"rendered":"http:\/\/116.202.111.232\/se\/blog\/?p=12103"},"modified":"2025-06-21T21:23:04","modified_gmt":"2025-06-21T19:23:04","slug":"smaily-success-story","status":"publish","type":"post","link":"\/se\/blog\/smaily-success-story.html","title":{"rendered":"\u00d6kad varum\u00e4rkesk\u00e4nnedom med PRNEWS.IO &#8211; Smailys framg\u00e5ngssaga"},"content":{"rendered":"\n<p><a href=\"https:\/\/smaily.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Smaily<\/a>, som grundades 2005 av Erkki Markus, \u00e4r en v\u00e4lk\u00e4nd plattform f\u00f6r e-postmarknadsf\u00f6ring och automatisering som hanterar \u00f6ver 20.000 kundkonton globalt och skickar 2,5 miljarder e-postmeddelanden \u00e5rligen. Med fokus p\u00e5 enkelhet och effektivitet har Smaily vuxit till att bli en nyckelspelare i branschen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utmaning: Expansion till nya marknader<\/h2>\n\n\n\n<p>Smaily hade framg\u00e5ngar i Estland, men utmaningen var att expandera sina e-postmarknadsf\u00f6ringstj\u00e4nster till nya regioner, med s\u00e4rskild inriktning p\u00e5 Litauen och Lettland. M\u00e5let var att \u00f6ka varum\u00e4rkesk\u00e4nnedomen och attrahera nya kunder p\u00e5 dessa marknader.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u00f6sningen: PRNEWS.IO:s strategiska PR-kampanj<\/h2>\n\n\n\n<p>Smaily samarbetade med PRNEWS.IO, en ledande plattform f\u00f6r mediedistribution, f\u00f6r att utveckla en effektiv strategi f\u00f6r varum\u00e4rkesutvidgning. Strategin omfattade en omfattande PR-kampanj, inklusive m\u00e5natliga artikelpubliceringar i lettiska och litauiska medier, med inriktning p\u00e5 marknadsf\u00f6rings- och PR-proffs samt f\u00f6retagare.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>V\u00e5r s\u00e4ljcykel kan str\u00e4cka sig upp till sex eller sju m\u00e5nader. Oavsett om det handlar om kampanjer i sociala medier eller PR-kampanjer ligger v\u00e5rt prim\u00e4ra fokus p\u00e5 att bygga upp varum\u00e4rkesk\u00e4nnedom och etablera v\u00e5r position som en stark akt\u00f6r, snarare \u00e4n omedelbar f\u00f6rs\u00e4ljning. V\u00e5rt samarbete med PRNEWS.IO f\u00f6rv\u00e4ntas ha en positiv inverkan p\u00e5 v\u00e5rt resultat under det kommande kvartalet.<\/p>\n<cite>Erkki Markus, grundare och VD f\u00f6r Smaily<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Resultat: \u00d6kad varum\u00e4rkesk\u00e4nnedom och fler kunder<\/h2>\n\n\n\n<p>Effekten av PR-kampanjen var betydande. Smaily upplevde en betydande \u00f6kning av varum\u00e4rkesigenk\u00e4nning och kundf\u00f6rv\u00e4rv i Lettland och Litauen. M\u00e4tv\u00e4rdena inkluderar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6kade m\u00e5natliga artikelvisningar<\/li>\n\n\n\n<li>Expansion fr\u00e5n ett mediaf\u00f6retag till tre till fyra i b\u00e5da l\u00e4nderna.<\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/sites\/country\/latvia,lithuania\/\" title=\"\">Lettland och Litauen<\/a> rankas nu bland de fem fr\u00e4msta l\u00e4nderna n\u00e4r det g\u00e4ller nya kundkonton.<\/li>\n\n\n\n<li>Konsekvent tillv\u00e4xt av nya konton och webbplatstrafik sedan oktober.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/prnews.io\/sites\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"566\" height=\"332\" src=\"\/se\/blog\/wp-content\/uploads\/2025\/01\/iu4InMMsofMBIG-yABEZycw4i6ZFRFa1WTq-TqsfERaQEt3gafwobMymWFLo6pIWgfSu9cStyFJpgO5MgZgIQrUDRjx8Dep7nK8Y81cUqOgWMdxfhqb6smh_jP82tykDBXNKa3UhbgkDZdeiyAn7DPs.png\" alt=\"\" class=\"wp-image-12106\" style=\"width:367px;height:auto\" srcset=\"\/se\/blog\/wp-content\/uploads\/2025\/01\/iu4InMMsofMBIG-yABEZycw4i6ZFRFa1WTq-TqsfERaQEt3gafwobMymWFLo6pIWgfSu9cStyFJpgO5MgZgIQrUDRjx8Dep7nK8Y81cUqOgWMdxfhqb6smh_jP82tykDBXNKa3UhbgkDZdeiyAn7DPs.png 566w, \/se\/blog\/wp-content\/uploads\/2025\/01\/iu4InMMsofMBIG-yABEZycw4i6ZFRFa1WTq-TqsfERaQEt3gafwobMymWFLo6pIWgfSu9cStyFJpgO5MgZgIQrUDRjx8Dep7nK8Y81cUqOgWMdxfhqb6smh_jP82tykDBXNKa3UhbgkDZdeiyAn7DPs-300x176.png 300w, \/se\/blog\/wp-content\/uploads\/2025\/01\/iu4InMMsofMBIG-yABEZycw4i6ZFRFa1WTq-TqsfERaQEt3gafwobMymWFLo6pIWgfSu9cStyFJpgO5MgZgIQrUDRjx8Dep7nK8Y81cUqOgWMdxfhqb6smh_jP82tykDBXNKa3UhbgkDZdeiyAn7DPs-150x88.png 150w, \/se\/blog\/wp-content\/uploads\/2025\/01\/iu4InMMsofMBIG-yABEZycw4i6ZFRFa1WTq-TqsfERaQEt3gafwobMymWFLo6pIWgfSu9cStyFJpgO5MgZgIQrUDRjx8Dep7nK8Y81cUqOgWMdxfhqb6smh_jP82tykDBXNKa3UhbgkDZdeiyAn7DPs-480x282.png 480w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/a><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/prnews.io\/sites\/\" title=\"\">PRNEWS.IO<\/a> har varit en v\u00e4rdefull partner under v\u00e5r resa, s\u00e4rskilt n\u00e4r det g\u00e4ller expansion. Genom deras lokaliseringstj\u00e4nster har vi sett en betydande \u00f6kning av antalet visningar och nya konton. V\u00e5rt samarbete skapar f\u00f6ruts\u00e4ttningar f\u00f6r fortsatt tillv\u00e4xt under de kommande m\u00e5naderna.<\/p>\n<cite>Tanel Rand, marknadsdirekt\u00f6r och partner p\u00e5 Smaily<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/prnews.io\/sites\/\"><img decoding=\"async\" width=\"1600\" height=\"788\" src=\"\/se\/blog\/wp-content\/uploads\/2025\/01\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w.png\" alt=\"\" class=\"wp-image-12109\" srcset=\"\/se\/blog\/wp-content\/uploads\/2025\/01\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w.png 1600w, \/se\/blog\/wp-content\/uploads\/2025\/01\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w-300x148.png 300w, \/se\/blog\/wp-content\/uploads\/2025\/01\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w-1024x504.png 1024w, \/se\/blog\/wp-content\/uploads\/2025\/01\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w-150x74.png 150w, \/se\/blog\/wp-content\/uploads\/2025\/01\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w-768x378.png 768w, \/se\/blog\/wp-content\/uploads\/2025\/01\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w-1536x756.png 1536w, \/se\/blog\/wp-content\/uploads\/2025\/01\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w-480x236.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Framtidsplaner: Global r\u00e4ckvidd med PRNEWS.IO<\/h2>\n\n\n\n<p>Smailys framtidsplaner omfattar global expansion, med PRNEWS.IO som en viktig allierad. Det omedelbara fokuset ligger p\u00e5 den finska marknaden, f\u00f6ljt av bredare europeiska och nordiska regioner. Smaily siktar p\u00e5 att bli en dominerande kraft inom e-postmarknadsf\u00f6ring \u00f6ver hela v\u00e4rlden, med hj\u00e4lp av AI-driven personalisering och integrationer med e-handelsplattformar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"271\" src=\"\/se\/blog\/wp-content\/uploads\/2025\/01\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68.png\" alt=\"\" class=\"wp-image-12107\" srcset=\"\/se\/blog\/wp-content\/uploads\/2025\/01\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68.png 1600w, \/se\/blog\/wp-content\/uploads\/2025\/01\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68-300x51.png 300w, \/se\/blog\/wp-content\/uploads\/2025\/01\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68-1024x173.png 1024w, \/se\/blog\/wp-content\/uploads\/2025\/01\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68-150x25.png 150w, \/se\/blog\/wp-content\/uploads\/2025\/01\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68-768x130.png 768w, \/se\/blog\/wp-content\/uploads\/2025\/01\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68-1536x260.png 1536w, \/se\/blog\/wp-content\/uploads\/2025\/01\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68-480x81.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>F\u00f6rresten, du kan ocks\u00e5 utforska ett webbseminarium som anordnas av Erkki Markus och Tanel Rand i samarbete med PRNEWS.IO &#8211; \u201d\u00c4r e-postmarknadsf\u00f6ring fortfarande relevant?\u201d Webbinariet ger v\u00e4rdefulla insikter i det f\u00f6r\u00e4nderliga landskapet f\u00f6r e-postmarknadsf\u00f6ring och ger perspektiv p\u00e5 dess fortsatta relevans i den digitala eran.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Is Email Marketing Still Relevant In 2023?\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/RcN4WKulOrA?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/116.202.111.232\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Slutsats: N\u00e4sta niv\u00e5 av sponsrat inneh\u00e5ll<\/h2>\n\n\n\n<p>F\u00f6r f\u00f6retag som s\u00f6ker en effektiv plattform f\u00f6r att \u00f6ka varum\u00e4rkesk\u00e4nnedomen sticker PRNEWS.IO ut. Med ett globalt n\u00e4tverk som kopplar samman varum\u00e4rken med \u00f6ver 100 000 medier, f\u00f6renklar plattformen artikelplaceringar utan komplexa anst\u00e4llningsprocesser. Smailys framg\u00e5ngssaga \u00e4r ett bevis p\u00e5 hur effektiva strategiska PR-kampanjer i samarbete med PRNEWS.IO \u00e4r.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Plattform f\u00f6r inneh\u00e5llsmarknadsf\u00f6ring<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100.000+ publikationer i media;<\/li>\n\t\t<li>f\u00e5 bak\u00e5tl\u00e4nkar till din produkt;<\/li>\n\t\t<li>skala arbeta med inneh\u00e5llsdistribution.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Registrera dig<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Smaily, som grundades 2005 av Erkki Markus, \u00e4r en v\u00e4lk\u00e4nd plattform f\u00f6r e-postmarknadsf\u00f6ring och automatisering som hanterar \u00f6ver 20.000 kundkonton globalt och skickar 2,5 miljarder e-postmeddelanden \u00e5rligen. Med fokus p\u00e5 enkelhet och effektivitet har Smaily vuxit till att bli en nyckelspelare i branschen. Utmaning: Expansion till nya marknader Smaily hade framg\u00e5ngar i Estland, men utmaningen var att expandera sina e-postmarknadsf\u00f6ringstj\u00e4nster till nya regioner, med s\u00e4rskild inriktning p\u00e5 Litauen och Lettland. M\u00e5let var att \u00f6ka varum\u00e4rkesk\u00e4nnedomen och attrahera nya kunder p\u00e5 dessa marknader. L\u00f6sningen: PRNEWS.IO:s strategiska PR-kampanj Smaily samarbetade med PRNEWS.IO, en ledande plattform f\u00f6r mediedistribution, f\u00f6r att utveckla en effektiv<\/p>\n","protected":false},"author":2,"featured_media":12104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[976],"tags":[],"class_list":["post-12103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/se\/blog\/wp-json\/wp\/v2\/posts\/12103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/se\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/se\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/se\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/se\/blog\/wp-json\/wp\/v2\/comments?post=12103"}],"version-history":[{"count":3,"href":"\/se\/blog\/wp-json\/wp\/v2\/posts\/12103\/revisions"}],"predecessor-version":[{"id":12335,"href":"\/se\/blog\/wp-json\/wp\/v2\/posts\/12103\/revisions\/12335"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/se\/blog\/wp-json\/wp\/v2\/media\/12104"}],"wp:attachment":[{"href":"\/se\/blog\/wp-json\/wp\/v2\/media?parent=12103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/se\/blog\/wp-json\/wp\/v2\/categories?post=12103"},{"taxonomy":"post_tag","embeddable":true,"href":"\/se\/blog\/wp-json\/wp\/v2\/tags?post=12103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}