Наиболее актуальные темы для написания пресс-релизов

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Прежде чем приступить к написанию пресс-релиза, сначала нужно подготовить тему, или другими словами, инфоповод, который будет служить основой вашего пресс-релиза. Инфоповод представляет собой краткое сообщение, содержащее в себе потенциально интересную новость о вашей компании.

Важно помнить, что инфоповод не может нести в себе малозначительную или расплывчатую информацию, которую редакторы скорее всего проигнорируют. Поэтому выбор темы — это ответственный момент, так как пресс-релиз должен привлечь внимание и журналистов, и вашей целевой аудитории. На первый взгляд выбрать “цепляющую” тему не так и просто, но в независимости от того, в какой отрасли вы ведёте бизнес, вы можете опубликовать достаточно интересный и актуальный пресс-релиз о вашей компании. Нужно только выбрать подходящую тему и самостоятельно сгенерировать новость.

Если вы испытываете трудности в выборе тем для написания пресс-релиза, мы предлагаем вам ознакомится с образцами и небольшой подборкой идей, которые были разбиты на следующие категории:

Новости компании

  • Открытие компании.
  • Запуск нового веб-сайта.
  • Главные достижения
  • Юбилей компании
  • Открытие нового отдела.

Информация компании

  • Завершение проекта.
  • Реструктуризация бизнес-модели.
  • Последние маркетологические исследования.
  • Формирование нового стратегического партнерства.
  • Внедрение новых программ, систем автоматизации.

Maркетинг

  • Акции и скидки по новому продукту или сервису.
  • Сезонные скидки.
  • Новые услуги и товары.
  • Период бесплатного пользования.
  • Итоги конкурсов, викторин, акций.

СМИ

  • Телевизионное/радио интервью.
  • Выступления спикеров на конференциях, презентациях.
  • Упоминание в статьях или блогах.
  • Выпуск новой книги, видео или онлайн курса.
  • Участие в семинарах и пресс-конференциях.

Общественная деятельность

  • Участие в благотворительных акциях.
  • День открытых дверей.
  • Мероприятия по вопросам экологии.
  • Участие в выставках и ярмарках.
  • Спонсорство разных мероприятий.

Конечно это неполный список тем, которые вы можете использовать для написания ваших пресс-релизов. В этом блог-посте мы выделили основные направления, которые могут быть интересны журналистам и вашей целевой аудитории.

Exhibitors

1 Platinum Sponsor (Click to visit website) 2 Diamond Sponsor (Click to visit website) 3 Official Global Partner (Click to visit website) 4 Diamond Sponsor (Click to visit website) 5 Regional Sponsor (Click to visit website) 6 Bronze Sponsor (Click to visit website) 7 Exhibitors (Click to visit website) 8 Exhibitors (Click to visit website) 9 Exhibitors (Click to visit website) 10 Exhibitors (Click to visit website) 11 Exhibitors (Click to visit website) 12 Exhibitors (Click to visit website) 13 Exhibitors (Click to visit website) 14 Exhibitors (Click to visit website) 15 Exhibitors (Click to visit website) 16 Exhibitors (Click to visit website) 17 Silver Sponsor (Click to visit website) 18 Platinum Sponsor (Click to visit website) 19 Platinum Sponsor (Click to visit website) 20 Platinum Sponsor (Click to visit website) 21 Exhibitors (Click to visit website) 22 Exhibitors (Click to visit website) 23 Exhibitors (Click to visit website) 24 Silver Sponsor (Click to visit website) 25 Exhibitors (Click to visit website) 26 Exhibitors (Click to visit website) 27 Wristband Sponsor (Click to visit website) 28 Exhibitors (Click to visit website) 29 Exhibitors (Click to visit website) 30 Exhibitors (Click to visit website) 31 Exhibitors (Click to visit website) 32 Exhibitors (Click to visit website) 33 Exhibitors (Click to visit website) 34 Exhibitors (Click to visit website) 35 Elite Sponsor (Click to visit website) 36 Silver Sponsor (Click to visit website) 37 Exhibitors (Click to visit website) 38 Exhibitors (Click to visit website) 39 Silver Sponsor (Click to visit website) 40&41 Exhibitors (Click to visit website) 42 Exhibitors (Click to visit website) 43 Bronze Sponsor (Click to visit website) 44 Exhibitors (Click to visit website) 45&46 Exhibitors (Click to visit website) 47&48 Speaker Hall Sponsor (Click to visit website) 49&50 Exhibitors (Click to visit website) 51 Bronze Sponsor (Click to visit website) 52&53 Gold Sponsor (Click to visit website) 54&67 Exhibitors (Click to visit website) 55 Exhibitors (Click to visit website) 56 Exhibitors (Click to visit website) 57 Exhibitors (Click to visit website) 58 Silver Sponsor (Click to visit website) 59&60 Gold Sponsor (Click to visit website) 61&62 Gold Sponsor (Click to visit website) 63 Exhibitors (Click to visit website) 64 Exhibitors (Click to visit website) 65 Exhibitors (Click to visit website) 66 Exhibitors (Click to visit website) 68 Exhibitors (Click to visit website) 69 Exhibitors (Click to visit website) 70 Exhibitors (Click to visit website) 71 Exhibitors (Click to visit website) 73 Exhibitors (Click to visit website) 74 Exhibitors (Click to visit website) 83&84 Lounge B Sponsor (Click to visit website) 85 Exhibitors (Click to visit website) 86 Exhibitors (Click to visit website) 88 Exhibitors (Click to visit website) 89 Exhibitors (Click to visit website) 90 Exhibitors (Click to visit website) 91 Exhibitors (Click to visit website) 92 Exhibitors (Click to visit website) 93 Exhibitors (Click to visit website) 94 Exhibitors (Click to visit website) 95 Exhibitors (Click to visit website) 96 Exhibitors (Click to visit website) 97&98 Gold Sponsor (Click to visit website) 99 Exhibitors (Click to visit website) 100 Exhibitors (Click to visit website) 101 Exhibitors (Click to visit website) 103 Exhibitors (Click to visit website) 104 Exhibitors (Click to visit website) 106 Exhibitors (Click to visit website) 107 Exhibitors (Click to visit website) 108 Exhibitors (Click to visit website) 110 Exhibitors (Click to visit website) 111 Bronze Sponsor (Click to visit website) 112 Exhibitors (Click to visit website) 113 Exhibitors (Click to visit website) 114 Exhibitors (Click to visit website) 115 Exhibitors (Click to visit website) 116 Exhibitors (Click to visit website) 117 Exhibitors (Click to visit website) 118 Exhibitors (Click to visit website) 119 Exhibitors (Click to visit website) 120 Exhibitors (Click to visit website) 121 Exhibitors (Click to visit website) 122 Exhibitors (Click to visit website) 124 Exhibitors (Click to visit website) 126 Exhibitors (Click to visit website) 127 Exhibitors (Click to visit website) 128 Exhibitors (Click to visit website) 130 Exhibitors (Click to visit website) 131 Exhibitors (Click to visit website) 132 Exhibitors (Click to visit website) 133&134 Coffee Bar Sponsor (Click to visit website) 135 Exhibitors (Click to visit website) 136 Exhibitors (Click to visit website) 137 Exhibitors (Click to visit website) Attendee Bag Sponsor (Click to visit website) Selfie Bot Sponsor (Click to visit website) Lounge C (Click to visit website)

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Александр Сторожук

Создатель PRNEWS.IO - сервиса распространения пресс-релизов и спонсорских статей в ведущих мировых СМИ

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