{"id":986,"date":"2022-10-12T02:26:00","date_gmt":"2022-10-12T00:26:00","guid":{"rendered":"\/?p=986"},"modified":"2022-12-29T09:04:58","modified_gmt":"2022-12-29T09:04:58","slug":"cum-instagram-poate-functiona-pentru-b2b-pr-pr","status":"publish","type":"post","link":"\/ro\/blog\/cum-instagram-poate-functiona-pentru-b2b-pr-pr.html","title":{"rendered":"Cum poate func\u021biona Instagram pentru B2B Marketing &#038; PR"},"content":{"rendered":"\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Sublinia\u021bi cultura companiei dvs. pe Instagram, spre deosebire de a v\u0103 vinde produsele sau serviciile.<\/p>\n<cite><a href=\"https:\/\/prnews.io\/blog\/author\/alestorozhuk\">Alexander Storozhuk<\/a>, Fondator &amp; Membru al Consiliului de Administra\u021bie la PRNEWS.IO<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Instagram B2B marketing<\/strong>. Instagram este adesea considerat\u0103 o platform\u0103 destinat\u0103 doar brandurilor B2C. La urma urmei, oamenii care tind s\u0103 foloseasc\u0103 Instagram sunt consumatori \u0219i rareori vor s\u0103 fie v\u00e2ndu\u021bi de c\u0103tre companiile B2B, nu-i a\u0219a? Nu neap\u0103rat. \u00cen momentul \u00een care scriu aceste r\u00e2nduri, Instagram are 1 miliard de utilizatori lunari &#8211; dintre care unii sunt angaja\u021bi de companii B2B. C\u00e2nd vine vorba de asta, nu face\u021bi publicitate c\u0103tre o alt\u0103 afacere, ci c\u0103tre persoana din cadrul afacerii care este posibil s\u0103 aib\u0103 un cont Instagram, mai ales pe m\u0103sur\u0103 ce genera\u021biile mai tinere \u00eencep s\u0103 p\u0103trund\u0103 \u00een lumea afacerilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu cre\u0219terea tehnologiei \u0219i apari\u021bia global\u0103 a re\u021belelor sociale, dependen\u021ba pe scar\u0103 larg\u0103 a oamenilor de aceste re\u021bele sociale este de net\u0103g\u0103duit. Luarea \u00een considerare a re\u021belelor sociale, cum ar fi Instagram, pentru \u00eembun\u0103t\u0103\u021birea rela\u021biilor publice (PR) ale afacerii B2B poate fi foarte eficient\u0103 \u0219i rentabil\u0103.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/prnews.io\/instagram-verification\/\" title=\"\">Cum s\u0103 fii verificat pe Instagram<\/a><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este B2B PR &amp; Marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rela\u021biile publice B2B sunt comunic\u0103rile afacerii dvs. B2B care se concentreaz\u0103 pe g\u0103sirea \u0219i direc\u021bionarea publicului de afaceri care deschide calea pentru v\u00e2nz\u0103ri \u00eentre afacerea dvs. \u0219i a lor. Cu alte cuvinte, toate strategiile de marketing \u0219i v\u00e2nz\u0103ri pe care le adopta\u021bi pentru a atrage afacerile \u021bint\u0103 sunt rela\u021biile publice ale afacerii dvs. B2B.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce s\u0103 folose\u0219ti Instagram pentru PR B2B?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cu aproximativ <a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">1 miliard<\/a> de utilizatori activi lunar la nivel mondial, Instagram este un mijloc de socializare extrem de distractiv, dar care creeaz\u0103 dependen\u021b\u0103 \u00een r\u00e2ndul aproape tuturor categoriilor de v\u00e2rst\u0103. Oamenii se \u00eeneac\u0103 \u00een diverse post\u0103ri \u0219i pove\u0219ti de la prieteni sau afaceri \u00eenc\u00e2t uit\u0103 de timp. Mul\u021bi dintre noi, uneori chiar \u0219i cei mai ocupa\u021bi dintre noi, verific\u0103 Instagram la prima or\u0103 a dimine\u021bii. De asemenea, \u00eel verific\u0103m \u00een timpul serviciului, \u00een pauzele de cafea, la pr\u00e2nz, dup\u0103 serviciu \u0219i \u00eenainte de a dormi.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Natura bazat\u0103 pe imagini creeaz\u0103 o atrac\u021bie vizual\u0103 tipic\u0103 pentru Instagram. Atunci c\u00e2nd exist\u0103 o mul\u021bime de utilizatori, iar platforma este u\u0219or de utilizat, rezultatul este un teren perfect pentru marketing pe Instagram pentru afacerea dumneavoastr\u0103. Conform statisticilor, Instagram este o re\u021bea eficient\u0103 pentru <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">30%<\/a> din companiile B2B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram poate fi, de fapt, o platform\u0103 excelent\u0103 pentru marketingul B2B. \u00cen\u021beleg aprehensiunea \u2013 Instagram poate p\u0103rea un loc care este exclusiv pentru B2C, dar odat\u0103 ce treci peste acest obstacol, po\u021bi vedea c\u0103 este un adev\u0103rat focar de activitate de care majoritatea agen\u021bilor de publicitate B2B s-au ferit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trucul este s\u0103 ave\u021bi o strategie concret\u0103 \u00een minte &#8211; pe cine c\u0103uta\u021bi s\u0103 viza\u021bi, ce fel de mesaje vor rezona pentru ei \u0219i care este planul dvs. de a schimba dac\u0103 ceva nu merge a\u0219a cum v-a\u021bi dori? De asemenea, este o idee bun\u0103 s\u0103 v\u0103 familiariza\u021bi cu Facebook Ads Manager, deoarece \u00eel ve\u021bi folosi pentru a v\u0103 supraveghea anun\u021burile Instagram. Aceast\u0103 platform\u0103 v\u0103 permite s\u0103 crea\u021bi audien\u021be bazate pe interese, comportamente sau pe c\u00e2t de mult seam\u0103n\u0103 cineva cu baza dvs. actual\u0103 de clien\u021bi. Familiarizarea cu modul \u00een care platforma se adreseaz\u0103 publicului dvs. este o modalitate excelent\u0103 de a v\u0103 asigura c\u0103 v\u0103 adresa\u021bi publicului potrivit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Persoanele pe care le urm\u0103ri\u021bi cu reclamele Instagram sunt persoanele care lucreaz\u0103 la companiile B2B&#8230; nu companiile B2B \u00een sine. Oamenii mai tineri au \u00eenceput s\u0103 intre \u00een spa\u021biul B2B \u0219i, ca atare, vor s\u0103 li se fac\u0103 reclam\u0103 pe platformele pe care le folosesc. Acesta este motivul pentru care publicitatea mai veche, mai terestr\u0103, nu mai este la fel de eficient\u0103 ca odinioar\u0103. \u0218i noi am fost reticen\u021bi \u00een ceea ce prive\u0219te utilizarea anun\u021burilor de pe Instagram ca platform\u0103, p\u00e2n\u0103 c\u00e2nd a \u00eenceput s\u0103 dea rezultate impresionante. \u00centotdeauna spun c\u0103 trebuie neap\u0103rat s\u0103 experimenta\u021bi &#8211; trebuie doar s\u0103 ave\u021bi un plan concret pentru c\u00e2nd o face\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Care sunt c\u00e2teva dintre regulile de marketing pe Instagram pentru un brand B2B?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram este platforma de social media perfect\u0103 pentru genera\u021bia modern\u0103. Cel mai bun lucru este c\u0103 Instagram este o platform\u0103 de social media dovedit\u0103 care ajut\u0103 companiile s\u0103 implice clien\u021bii actuali \u0219i s\u0103 atrag\u0103 clien\u021bi noi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aici v\u0103 voi sugera c\u00e2teva sfaturi pentru marketingul B2B pe Instagram.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stabile\u0219te-\u021bi obiective pentru brandul t\u0103u B2B.&nbsp;<\/li>\n\n\n\n<li>Optimizeaz\u0103-\u021bi profilul.&nbsp;<\/li>\n\n\n\n<li>Face\u021bi Instagram Stories pentru afacerea dumneavoastr\u0103!<\/li>\n\n\n\n<li>Interac\u021biona\u021bi cu adep\u021bii pentru a declan\u0219a cre\u0219terea.&nbsp;<\/li>\n\n\n\n<li>Pune\u021bi imagini care s\u0103 v\u0103 surprind\u0103 brandul.&nbsp;<\/li>\n\n\n\n<li>Creeaz\u0103 hashtag-uri interactive.&nbsp;<\/li>\n\n\n\n<li>S\u0103 urm\u0103re\u0219ti mai mul\u021bi oameni &amp; s\u0103 converte\u0219ti urm\u0103ritorii \u00een lead-uri.&nbsp;<\/li>\n\n\n\n<li>Utiliza\u021bi creativitatea pentru a v\u0103 conecta cu publicul dumneavoastr\u0103.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Care sunt cele mai bune modalit\u0103\u021bi de a folosi Instagram \u00een mod eficient pentru marketingul B2B?&nbsp;Totul depinde de o ni\u0219\u0103, dar cel mai important lucru pe care trebuie s\u0103 \u00eel re\u021bine\u021bi este: \u00een cele din urm\u0103, oamenii iau decizii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> A\u0219adar, cea mai bun\u0103 strategie este s\u0103 crea\u021bi un profil de afaceri pentru persoanele care iau decizii de cump\u0103rare pentru produsele \u0219i serviciile pe care le oferi\u021bi. G\u00e2ndi\u021bi-v\u0103 la nevoile, problemele \u0219i interesele lor. Apoi, livra\u021bi con\u021binut care va fi interesant pentru ei \u0219i care v\u0103 va permite s\u0103 v\u0103 implica\u021bi cu aceste persoane. Construirea notoriet\u0103\u021bii brandului \u0219i a v\u00e2nz\u0103rilor ar fi urm\u0103torii pa\u0219i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum poate func\u021biona Instagram pentru B2B Marketing &amp; PR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Acum c\u0103 v-a\u021bi convins s\u0103 folosi\u021bi Instagram pentru rela\u021bii publice business-to-business &amp; marketingul brandului dumneavoastr\u0103, este timpul s\u0103 afla\u021bi cum poate func\u021biona Instagram pentru B2B PR. Iat\u0103 singurele 11 sfaturi de care ave\u021bi nevoie pentru a v\u0103 dezvolta organic afacerea pe Instagram.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post\u0103 con\u021binut relevant doar pentru ni\u0219a ta.<\/li>\n\n\n\n<li>Nu urm\u0103ri\u021bi la \u00eent\u00e2mplare oameni doar pentru a v\u0103 cre\u0219te num\u0103rul de urm\u0103ritori.<\/li>\n\n\n\n<li>Analizeaz\u0103 con\u021binutul concuren\u021bilor t\u0103i. Tipul lor de con\u021binut, strategia lor de con\u021binut, ce post\u0103ri ob\u021bin mai mult engagement \u0219i ce nu.<\/li>\n\n\n\n<li>Hijack sec\u021biunea lor de comentarii .i.e. ori de c\u00e2te ori adep\u021bii concuren\u021bilor dvs. comenteaz\u0103 pe con\u021binutul lor, r\u0103spunde\u021bi la comentarii care sunt relevante \u0219i la fel ca \u0219i comentariile bune. Acest lucru le va atrage aten\u021bia \u0219i s-ar putea s\u0103 v\u0103 viziteze pagina.<\/li>\n\n\n\n<li> Merge\u021bi la conturi din aceea\u0219i ni\u0219\u0103 ca \u0219i a dvs. , merge\u021bi la sec\u021biunea lor etichetat\u0103, urm\u0103ri\u021bi conturile relevante \u0219i \u00eencepe\u021bi s\u0103 comenta\u021bi la con\u021binutul lor. con\u021binut semnificativ \u00eentotdeauna. asigura\u021bi-v\u0103 c\u0103 comenta\u021bi de 10-15 ori pe conturi diferite pentru mai mult\u0103 vizibilitate.<\/li>\n\n\n\n<li>Sesiza\u021bi hashtag-urile pe care le folosesc \u00een func\u021bie de m\u0103rimea contului dvs. Folosi\u021bi toate cele 30 de hashtag-uri \u00een post\u0103rile dumneavoastr\u0103. Nu folosi\u021bi hashtag-uri care au post\u0103ri mai mari de 500k.<\/li>\n\n\n\n<li>Utiliza\u021bi rolele, deoarece ofer\u0103 cu adev\u0103rat un reach organic gratuit. Posta\u021bi cel pu\u021bin 4-5 ori.<\/li>\n\n\n\n<li>Post\u0103 3-5 pove\u0219ti pe zi. Pute\u021bi folosi \u0219i hashtag-uri \u00een povestiri (max 11) pentru o mare acoperire.<\/li>\n\n\n\n<li>Face\u021bi un igtv pe s\u0103pt\u0103m\u00e2n\u0103 minim un igtv pe s\u0103pt\u0103m\u00e2n\u0103 \u00een care s\u0103 explica\u021bi produsul dumneavoastr\u0103.<\/li>\n\n\n\n<li>Vezi live \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103 \u0219i r\u0103spunde la \u00eentreb\u0103rile publicului t\u0103u. \u0218i dac\u0103 sunte\u021bi o persoan\u0103 ,face\u021bi un live cu oricare dintre prietenii dvs. pentru o expunere sporit\u0103.<\/li>\n\n\n\n<li>11) Folosi\u021bi \u00eentotdeauna etichete de loca\u021bie \u00een post\u0103rile dvs. astfel \u00eenc\u00e2t, ori de c\u00e2te ori o persoan\u0103 merge la pagina de explorare \u0219i caut\u0103 o loca\u021bie pe care a\u021bi etichetat-o, ve\u021bi ob\u021bine aten\u021bia lor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cite\u0219te mai mult:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/how-to-make-money-on-instagram.html\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 faci bani pe Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/how-to-become-an-instagram-influencer.html\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 devii un influencer pe Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/instagram-analytics-tools-and-what-metrics-to-track.html\">Instagram Analytics Tools and What Metrics to Track<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/instagram-creator-studio.html\">Ghidul suprem pentru Instagram Creator Studio &#8211; Ce, cum, de ce?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/instagram-shadowban.html\">Cum s\u0103 evi\u021bi Instagram Shadowban? +Lista hashtag-urilor interzise<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">1. Creeaz\u0103 un profil profesional pe Instagram<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen primul r\u00e2nd, ar trebui s\u0103 v\u0103 schimba\u021bi contul de Instagram \u00een cel de business, dac\u0103 nu a\u021bi f\u0103cut-o deja. Un cont business v\u0103 ofer\u0103 o mul\u021bime de op\u021biuni pe care nu le pute\u021bi avea cu un cont normal. De exemplu, pute\u021bi ad\u0103uga informa\u021biile dvs. de contact la un profil de afaceri sau pute\u021bi ad\u0103uga linkurile paginii dvs. de destina\u021bie la povestirile dvs. dac\u0103 ave\u021bi mai mult de 10K de urm\u0103ritori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arunc\u0103 o privire la <a href=\"https:\/\/www.instagram.com\/prnews.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">PRNEWS.IO Instagram profile<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"\/blog\/wp-content\/uploads\/2022\/10\/image-12-1024x498.png\" alt=\"\" class=\"wp-image-6840\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/10\/image-12-1024x498.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-12-300x146.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-12-150x73.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-12-768x374.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-12-1536x747.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-12-480x234.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-12.png 1944w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Ad\u0103uga\u021bi butonul Swipe Up la povestirile dvs.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pove\u0219tile Instagram au o rat\u0103 mare de implicare \u00een principal din dou\u0103 motive. \u00cen primul r\u00e2nd, ele dispar dup\u0103 24 de ore, astfel \u00eenc\u00e2t utilizatorii \u00ee\u0219i iau timp s\u0103 le vad\u0103 \u00eenainte de a disp\u0103rea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen al doilea r\u00e2nd, deoarece apar deasupra fluxurilor utilizatorilor, sunt mai u\u0219or de observat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 contul dvs. are mai mult de 10.000 de urm\u0103ritori, pute\u021bi ad\u0103uga un buton Swipe Up sau See More la povestirile dvs. \u0219i v\u0103 pute\u021bi promova pagina de destina\u021bie. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De exemplu, dac\u0103 a\u021bi lansat o nou\u0103 promo\u021bie pentru Black Friday, pute\u021bi ad\u0103uga link-ul paginii de destina\u021bie a acesteia la povestea dvs. \u0219i pute\u021bi cere urm\u0103ritorilor dvs. \u0219i proprietarilor de afaceri B2B s\u0103 v\u0103 verifice ofertele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Pune\u021bi-v\u0103 \u00een eviden\u021b\u0103 pove\u0219tile<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 a\u021bi postat ceva ca o poveste, dar dori\u021bi s\u0103 o p\u0103stra\u021bi mai mult de 24 de ore, o pute\u021bi salva ca highlight. Eviden\u021bierea pove\u0219tii r\u0103m\u00e2ne deasupra profilului dvs. sub biografie \u0219i o pute\u021bi p\u0103stra at\u00e2t timp c\u00e2t dori\u021bi. \u00cemp\u0103r\u021bi\u021bi-v\u0103 eviden\u021bele \u00een diferite categorii \u0219i ad\u0103uga\u021bi pove\u0219tile aferente la cele relevante. Astfel, noii vizitatori sau urm\u0103ritorii dvs. pot vedea pove\u0219tile dvs. \u00een func\u021bie de subiectele lor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aminte\u0219te-\u021bi s\u0103 alegi o fotografie de copert\u0103 pentru eviden\u021bele tale pentru a da frumuse\u021be estetic\u0103 profilului t\u0103u. G\u00e2ndi\u021bi-v\u0103 la o culoare tematic\u0103, la un anumit font, etc. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"207\" src=\"\/blog\/wp-content\/uploads\/2022\/10\/image-13-1024x207.png\" alt=\"\" class=\"wp-image-6842\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/10\/image-13-1024x207.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-13-300x61.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-13-150x30.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-13-768x155.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-13-1536x311.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-13-480x97.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-13.png 1690w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Umanizeaz\u0103-\u021bi imaginea de marc\u0103<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mostra\u021bi urm\u0103ritorilor dvs. cum arat\u0103 compania dvs. prin utilizarea prezent\u0103rii unei imagini autentice \u0219i originale a companiei dvs. De exemplu, crea\u021bi interviuri cu membrii echipei dvs., povesti\u021bi istoria afacerii dvs., spune\u021bi cum v-a venit ideea afacerii dvs. \u00een minte, crea\u021bi videoclipuri din spatele scenei, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu alte cuvinte, prezenta\u021bi cine sunte\u021bi \u0219i ce face\u021bi. Crea\u021bi \u00eencredere \u0219i prezenta\u021bi-v\u0103 compania at\u00e2t de impecabil \u0219i de onest \u00eenc\u00e2t alte afaceri ar dori s\u0103 lucreze cu dumneavoastr\u0103.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"699\" src=\"\/blog\/wp-content\/uploads\/2022\/10\/image-14-1024x699.png\" alt=\"\" class=\"wp-image-6845\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/10\/image-14-1024x699.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-14-300x205.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-14-150x102.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-14-768x525.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-14-1536x1049.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-14-480x328.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-14.png 2006w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u00cemp\u0103rt\u0103\u0219e\u0219te pove\u0219tile clien\u021bilor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ok, dar nu toate pove\u0219tile clien\u021bilor t\u0103i! Nu numai c\u0103 este inutil, dar este \u0219i frustrant pentru cei care v\u0103 urm\u0103resc. \u00cen plus, ar trebui s\u0103 distribui\u021bi doar ceva ce merit\u0103 s\u0103 fie distribuit. Prin urmare, concentra\u021bi-v\u0103 doar pe acele pove\u0219ti care sunt aliniate cu propriul dvs. con\u021binut. \u021aine\u021bi cont de faptul c\u0103 pove\u0219tile pe care le partaja\u021bi ofer\u0103 o imagine mai bun\u0103 a brandului \u0219i serviciilor dvs. Prin urmare, alte \u00eentreprinderi devin mai interesate s\u0103 v\u0103 cumpere produsele \u0219i serviciile.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"696\" src=\"\/blog\/wp-content\/uploads\/2022\/10\/image-15-1024x696.png\" alt=\"Instagram B2B marketing Share Customer Stories\" class=\"wp-image-6847\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/10\/image-15-1024x696.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-15-300x204.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-15-150x102.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-15-768x522.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-15-1536x1044.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-15-480x326.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-15.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Folosi\u021bi strategia de marketing de advocacy a angaja\u021bilor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Contul de Instagram al afacerii dvs. nu este suficient pentru a v\u0103 promova Instagram-ul. Cere\u021bi angaja\u021bilor dvs. s\u0103 joace rolul de avoca\u021bi ai dvs. pe propriul Instagram \u0219i pe alte re\u021bele sociale. Ace\u0219tia v\u0103 pot curatori con\u021binutul \u0219i pot \u00eemp\u0103rt\u0103\u0219i cele mai recente \u0219tiri \u0219i lans\u0103ri ale afacerii dumneavoastr\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conform statisticilor,\u00a0<a href=\"https:\/\/www.adweek.com\/performance-marketing\/ogilvy-cannes-study-behold-the-power-of-word-of-mouth\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">74% dintre cump\u0103r\u0103tori se las\u0103 influen\u021ba\u021bi de word of mouth<\/a>. Prin urmare, este un indicator al faptului c\u0103 oamenii, \u00een general, prefer\u0103 s\u0103 aud\u0103 de la o afacere \u00een mod indirect dec\u00e2t de la afacerea \u00een sine. Nu uita\u021bi s\u0103 nu-i obliga\u021bi pe membrii echipei dvs. s\u0103 posteze strict acela\u0219i con\u021binut sau s\u0103 reposteze aceea\u0219i postare. Oferi\u021bi-le suficient spa\u021biu de manevr\u0103 pentru a-\u0219i exprima propria opinie \u0219i face\u021bi-o destul de personalizat\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"618\" src=\"\/blog\/wp-content\/uploads\/2022\/10\/image-16-1024x618.png\" alt=\"Folosi\u021bi strategia de marketing de advocacy a angaja\u021bilor pentru marketingul Instagram B2B.\" class=\"wp-image-6848\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/10\/image-16-1024x618.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-16-300x181.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-16-150x91.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-16-768x464.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-16-1536x927.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-16-2048x1236.png 2048w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/image-16-480x290.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. Prezenta\u021bi-v\u0103 produsele \u0219i serviciile<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Datorit\u0103 naturii bazate pe imagini a Instagram, aceast\u0103 platform\u0103 poate prezenta perfect produsele \u0219i serviciile dvs. prin intermediul fotografiilor. Nu doar imagini, ci \u0219i desene, infografice, videoclipuri demonstrative, anima\u021bii scurte \u0219i simple, videoclipuri de lansare a produselor \u0219i multe altele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a v\u0103 influen\u021ba vizual publicul pe Instagram, ar trebui s\u0103 ave\u021bi grij\u0103 de con\u021binutul vizual. Cu toate acestea, nu \u00eenseamn\u0103 c\u0103 <a href=\"https:\/\/prnews.io\/blog\/trends-in-copywriting-the-most-popular-content-in-2020.html\">con\u021binutul textual<\/a>, de exemplu, legendele, nu este important pentru strategiile de marketing pe Instagram. Mai degrab\u0103, ambele sunt necesare pentru a l\u0103sa o influen\u021b\u0103 profund\u0103 asupra urm\u0103ritorilor \u0219i a publicului dumneavoastr\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decide\u021bi c\u00e2t de des pute\u021bi posta pe Instagram \u0219i \u00eencerca\u021bi s\u0103 echilibra\u021bi imaginile amuzante cu imagini din afacerea dumneavoastr\u0103. Spune\u021bi o poveste prin intermediul imaginilor, \u00een acest fel ve\u021bi c\u00e2\u0219tiga cu siguran\u021b\u0103. Trebuie s\u0103 v\u0103 implica\u021bi vizitatorii \u0219i s\u0103 le capta\u021bi interesul. Inspir\u0103-\u021bi poten\u021bialii clien\u021bi cu fotografii care sunt relevante pentru brandul t\u0103u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scrie\u021bi o descriere scurt\u0103, interesant\u0103 \u0219i atr\u0103g\u0103toare pentru fiecare postare. Folosi\u021bi hashtag-uri \u00een mod eficient, dar nu uita\u021bi c\u0103 o limit\u0103 rezonabil\u0103 este de cinci hashtag-uri. Dac\u0103 folosi\u021bi prea multe hashtag-uri, descrierea fotografiei dvs. va p\u0103rea ilizibil\u0103, dezordonat\u0103 \u0219i de tip spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Inspir\u0103-\u021bi urm\u0103ritorii&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Desigur, un profil de afaceri ar trebui s\u0103 posteze despre produsele \u0219i serviciile sale. Dar acest lucru poate p\u0103rea plictisitor din punctul de vedere al urm\u0103ritorilor. Pentru a evita acest lucru, ar trebui s\u0103 acorda\u021bi uneori o pauz\u0103 \u0219i s\u0103 nu mai posta\u021bi despre afacerea dvs. \u00een sine. \u00cen schimb, \u00eencerca\u021bi s\u0103 posta\u021bi citate inspirate care trimit suficiente vibra\u021bii pozitive pentru ca urm\u0103ritorii dvs. s\u0103 continue s\u0103 supravie\u021buiasc\u0103 unei zile dificile. De asemenea, pute\u021bi g\u0103si <a href=\"https:\/\/prnews.io\/blog\/stock-photography-a-legal-way-to-download-images-from-the-internet.html\">imagini f\u0103r\u0103 limit\u0103ri de drepturi de autor<\/a> care s\u0103 se potriveasc\u0103 cu g\u00e2ndul dvs. de inspira\u021bie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aten\u021bie la cei care v\u0103 urm\u0103resc \u0219i urm\u0103ri\u021bi-i \u00eenapoi. Dac\u0103 ace\u0219tia au con\u021binut interesant pe contul lor, atunci po\u021bi da like, tag sau comenta fotografiile lor. Acest lucru v\u0103 va oferi o mare \u0219ans\u0103 de a v\u0103 conecta \u0219i cu alte branduri mai mari \u0219i de a \u00eencepe cu succes rela\u021biile de afaceri. De asemenea, \u00eencuraja\u021bi-v\u0103 urm\u0103ritorii s\u0103 v\u0103 partajeze fotografiile \u0219i pagina. Post\u0103rile sponsorizate \u0219i recenziile de produse v\u0103 pot optimiza foarte mult \u0219i fluxul de lucru al post\u0103rilor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Ob\u021bine implicarea urm\u0103ritorilor t\u0103i<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram a oferit un mediu prietenos pentru ca utilizatorii s\u0103i s\u0103 comunice liber unii cu al\u021bii prin comentarii, DM-uri \u0219i sec\u021biuni de contact \u00een profilurile de afaceri. Prin urmare, nu este un mijloc de comunicare rigid care func\u021bioneaz\u0103 \u00eentr-o singur\u0103 direc\u021bie. Mai degrab\u0103, func\u021bioneaz\u0103 pe baza interac\u021biunilor reciproce.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cencuraja\u021bi comunicarea folosind un con\u021binut creativ \u0219i atractiv. G\u0103si\u021bi o modalitate prin care urm\u0103ritorilor dvs. s\u0103 le plac\u0103 s\u0103 fac\u0103 o conversa\u021bie cu dvs. Pune\u021bi-le o \u00eentrebare \u00een post\u0103rile sau pove\u0219tile dvs., <a href=\"https:\/\/fameswap.com\/blog\/instagram-story-questions\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">crea\u021bi un sondaj \u00een pove\u0219tile dvs. <\/a>, intra\u021bi \u00een direct \u0219i r\u0103spunde\u021bi la \u00eentreb\u0103ri legate de afaceri etc.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum ajut\u0103 marketingul SMM la cre\u0219terea afacerii dvs.<\/h2>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gM8IRGxy0sA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometru; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Contul t\u0103u de Instagram este preg\u0103tit pentru verificare?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Familiarizeaz\u0103-te cu serviciul Instagram \u0219i verific\u0103 Instagram pentru blogul lor de afaceri, care include toate lucrurile necesare de care ai cu adev\u0103rat nevoie: instruc\u021biuni pas cu pas, sfaturi, exemple live, schimb de experien\u021b\u0103, \u0219tiri, etc. V\u0103 ajut\u0103 s\u0103 \u00een\u021belege\u021bi mai bine cum s\u0103 v\u0103 dezvolta\u021bi strategia creativ\u0103 prin integrarea acestui serviciu de re\u021bea social\u0103 \u00een strategia de marketing al afacerii dumneavoastr\u0103.  <\/p>\n\n\n\n<style>\ntable { border: 0px none !important; margin-bottom: 0px !important; }\ntd { border: 0px none !important; }\n<\/style>\n\n<form method=\"POST\" action=\"https:\/\/cp.unisender.com\/en\/subscribe?hash=683gjuoewy655m9gtmwb4dt1e1ffkpm6jrjwcgk8esxj967t55eoo\" name=\"subscribtion_form\" us_mode=\"embed\" target=\"_blank\"><div class=\"container responsive\"><table cellpadding=\"0\" cellspacing=\"0\" align=\"center\" style=\"width: 100%; box-sizing: border-box; background-color: rgb(238, 238, 238); float: left;\"><tbody><tr><td><!--[if (gte mso 9)|(IE)]><table cellpadding=\"0\" cellspacing=\"0\" border=\"0\" width=\"600\" align=\"center\"><tr><td><![endif]--><table cellpadding=\"0\" cellspacing=\"0\" align=\"center\" style=\"background-color: rgb(249, 249, 249); border-radius: 0px; max-width: 650px; width: 100%; border: none; margin: 0px auto; border-spacing: 0px; border-collapse: collapse;\"><tbody><tbody><tr><td width=\"100%\" style=\"vertical-align: top; max-width: 650px; font-size: 0px; padding: 25px;\"><<!--[if (gte mso 9)|(IE)]><table cellpadding=\"0\" cellspacing=\"0\" border=\"0\" width=\"600\" align=\"center\"><tr><td><![endif]--> <table width=\"100%\" border=\"0\" cellspacing=\"0\" cellspadding=\"0\" cellpadding=\"0\" style=\"width: 100%; table-layout: fixed; height: auto; border-collapse: collapse; border-spacing: 0px; display: inline-table; vertical-align: top; font-size: medium;\"> <tbody><tr> <td style=\"width: 100%; background-color: rgb(249, 249, 249); background-image: none; border: none; height: 100%;\" valign=\"top\"> <table border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"height: 48px; width: 100%; table-layout: fixed; border-spaceing: 0px; border-collapse: collapse;\"> <tbody><tr> <td style=\"width: 100%; padding: 10px 10px 10px 10px 20px; vertical-align: top; font-size: 12px; font-family: Arial, Helvetica, sans-serif; line-height: 28.8px; color: rgb(34, 34, 34, 34);\"> <div style=\"overflow-wrap: break-word;\"> <span style=\"font-size:24px;\">Download our FREE verification checklist<\/span> <\/div> <\/td> <\/tr> <\/tbody><\/table> <\/td> <\/tr> <\/tbody><\/table> <!--[if (gte mso 9)|(IE)]><\/td><\/tr><\/tr><\/table><![endif]--><!--[if (gte mso 9)|(IE)]><table cellpadding=\"0\" cellspacing=\"0\" border=\"0\" width=\"600\" align=\"center\"><tr><td><![endif]--> <table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"width: 100%; table-layout: fixed; height: auto; border-collapse: collapse; border-spacing: 0px; display: inline-table; vertical-align: top; font-size: medium;\"> <tbody><tr> <td style=\"width: 100%; padding: 8px; height: 65px;\" valign=\"top\"> <table border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"height: 100%; width: 100%; table-layout: fixed; border-spacing: 0px; border-collapse: collapse; min-height: 65px;\"> <tbody><tr> <td style=\"width: 100%; font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(34, 34, 34);\"> <div style=\"display:inline-block; width:100%;font-size:0;\"> <label style=\"font-size: 12px; padding: 0px 0px 0px 5px; vertical-align: middle; box-sizing: border-box; width: 32%; display: block; font-family: Arial, Helvetica, sans-serif; color: rgb(34, 34, 34);\"> <span>E-mail<\/span> <b style=\"font-size:14px;font-family:Georgia;line-height:10px;\"> *<\/b> <\/label> <div style=\"display: inline-block; width: 80%;\"> <input type=\"text\" name=\"email\" _validator=\"email\" _required=\"1\" style=\"border-radius: 3px; font: 13px \/ 1 Arial, Helvetica; padding: 0px 8px; width: 100%; box-sizing: border-box; border: 1px solid rgb(193, 201, 203); background-color: rgb(249, 249, 249); background-image: none; height: 30px;\" _label=\"E-mail\" placeholder=\"\"> <div class=\"error-block\" style=\"display:none;color:#ff592d;font:11px\/18px Arial;\"><\/div> <\/div> <\/div> <\/div> <\/td> <\/tr> <\/tbody><\/table> <\/td> <\/tr> <\/tbody><\/table> <!--[if (gte mso 9)|(IE)]><\/td><\/tr><\/tr><\/table><![endif]--><!--[if (gte mso 9)|(IE)]><table cellpadding=\"0\" cellspacing=\"0\" border=\"0\" width=\"600\" align=\"center\"><tr><td><![endif]--> <table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"width: 100%; table-layout: fixed; height: auto; border-collapse: collapse; border-spacing: 0px; display: inline-table; vertical-align: top; font-size: medium;\"> <tbody><tr> <td style=\"width: 100%; padding: 8px; text-align: left;\" valign=\"top\"> <table border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"height: 100%; width: 100%; table-layout: fixed; border-spacing: 0px; border-collapse: collapse;\"> <tbody><tr> <td style=\"width: 100%; font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(34, 34, 34);\"> <div style=\"display:inline-block; width:100%;\"> <ul style=\"margin: 0; padding: 0; display: inline-block;\"> <li style=\"list-style:none; margin: 0; padding: 0; display: inline-block;\"> <input type=\"checkbox\" data-virtual-name=\"argument-with-terms\" _fullerrormessage=\"Required\" _required=\"1\" style=\"font: 12px \/ 1 Arial, Helvetica; vertical-align: middle; border-radius: 3px; padding: 0px 8px; box-sizing: border-box; border: none; background-color: rgb(255, 255, 255); background-image: none;\" required=\"\"> <span style=\"display: inline-block; padding: 0px 0px 1px; vertical-align: middle; box-sizing: border-box;\"> <span style=\"font-size: 12px; font-family: Arial, Helvetica, sans-serif;\">Sunt de acord cu <a href=\"https:\/\/prnews.io\/terms_of_use\/\" target=\"_blank\" rel=\"noopener\">Condi\u021biile de utilizare<\/a>, <a href=\"https:\/\/prnews.io\/privacy\/\" target=\"_blank\" rel=\"noopener\">Politica de confiden\u021bialitate<\/a> \u0219i <a href=\"https:\/\/prnews.io\/cookies_policy\/\" target=\"_blank\" rel=\"noopener\">Politica privind cookie-urile<\/a><\/span> <\/span> <\/li> <\/ul> <div class=\"error-block\" style=\"display:none;color:#ff592d;font:11px\/18px Arial;\"><\/div> <\/div> <\/div> <\/td> <\/tr> <\/tbody><\/table> <\/td> <\/tr> <\/tbody><\/table> <!--[if (gte mso 9)|(IE)]><\/td><\/tr><\/tr><\/table><![endif]--><!--[if (gte mso 9)|(IE)]><table cellpadding=\"0\" cellspacing=\"0\" border=\"0\" width=\"600\" align=\"center\"><tr><td><![endif]--> <table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"width: 100%; table-layout: fixed; height: auto; border-collapse: collapse; border-spacing: 0px; display: inline-table; vertical-align: top; font-size: medium;\"> <tbody><tr> <td style=\"width: 100%; background-image: none; min-height: 50px; height: 50px;\" valign=\"top\"> <table border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"height: 100%; width: 100%; table-layout: fixed; border-spacing: 0px; border-collapse: collapse; min-height: 50px;\"> <tbody><tr> <td style=\"width: 100%; text-align: center; font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(34, 34, 34);\"> <table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" style=\"display: inline-table; width: auto; border-spacing: 0px; border-collapse: collapse;\"> <tbody><tr> <td align=\"center\" valign=\"middle\" style=\"border: none; border-radius: 4px; padding: 15px 20px 17px; background-color: rgb(239, 59, 82); height: 17.7569px; min-height: 17.7569px;\"> <button href=\"javascript:\" target=\"_blank\" style=\"width: 100%; display: inline-block; text-decoration: none; word-break: break-all; font-size: 14px; font-family: Arial, Helvetica, sans-serif; line-height: 16.8px; color: rgb(255, 255, 255); background-color: rgb(239, 59, 82); border: 0px;\">Ob\u021bine\u021bi lista de verificare<\/button> <\/button> <\/td> <\/tr> <\/tbody><\/table> <\/td> <\/tr> <\/tbody><\/table> <\/td> <\/tr> <\/tbody><\/table> <\/td> <\/tr> <\/tbody><\/table> <!--[if (gte mso 9)|(IE)]><\/td><\/tr><\/tr><\/table><![endif]--><\/td><\/tr><\/tbody><\/table><!--[if (gte mso 9)|(IE)]><\/td><\/tr><\/table><![endif]--><\/td><\/tr><\/tbody><\/table><\/div><\/div><input type=\"hidden\" name=\"charset\" value=\"UTF-8\">\n<input type=\"hidden\" name=\"default_list_id\" value=\"20708444\">\n<input type=\"hidden\" name=\"overwrite\" value=\"2\">\n<input type=\"hidden\" name=\"is_v5\" value=\"1\"><\/form> <input type=\"hidden\" name=\"is_v5\" value=\"1\"><\/form>\n\n\n\n<p class=\"wp-block-paragraph\">Punerea afacerii dvs. pe Instagram v\u0103 va ajuta s\u0103 deschide\u021bi o lume de oportunit\u0103\u021bi pentru compania dvs., indiferent dac\u0103 este o afacere mic\u0103 sau o corpora\u021bie mare. Instagram se refer\u0103 la con\u021binutul vizual care poate juca \u00een favoarea clien\u021bilor dumneavoastr\u0103. Ave\u021bi \u00een vedere c\u0103 o imagine valoreaz\u0103 c\u00e2t o mie de cuvinte. Acesta este motto-ul principal al Instagram, precum \u0219i arma dvs. perfect\u0103 pentru a v\u0103 atinge obiectivele de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exper\u021bi din industrie despre Instagram B2B Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/laurice-constantine-a91bb34\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Laurice Constantine<\/a>, Digital Managing Editor @ Forbes Middle East, fost produc\u0103tor executiv @ CBNC Dubai, \u0219i fondator al\u00a0<a href=\"https:\/\/www.casadar.com\/en\/shop\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">www.casadar.com<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"1024\" src=\"\/blog\/wp-content\/uploads\/2022\/10\/Hc_J9ZVA-874x1024.jpeg\" alt=\"Laurice Constantine, Digital Managing Editor @ Forbes Middle East, fost produc\u0103tor executiv @ CBNC Dubai \u0219i fondator al www.casadar.com\" class=\"wp-image-7175\" style=\"width:233px;height:273px\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/10\/Hc_J9ZVA-874x1024.jpeg 874w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Hc_J9ZVA-256x300.jpeg 256w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Hc_J9ZVA-128x150.jpeg 128w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Hc_J9ZVA-768x900.jpeg 768w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Hc_J9ZVA-480x563.jpeg 480w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Hc_J9ZVA.jpeg 1092w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Social media a devenit rapid unul dintre cele mai puternice instrumente din arsenalul oric\u0103rui proprietar de site web. Site-urile de social media pot ajuta compania dumneavoastr\u0103 s\u0103 ofere servicii excelente pentru clien\u021bi, s\u0103 promoveze con\u021binut nou \u0219i s\u0103 creasc\u0103 conversiile. \u00cencepe\u021bi prin a ad\u0103uga un link \u00een biografia dvs. direct\u0103, doar include\u021bi \u00een biografia dvs. un link c\u0103tre pagina c\u0103tre care spera\u021bi s\u0103 direc\u021biona\u021bi utilizatorii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S-ar putea s\u0103 fi\u021bi surprins s\u0103 afla\u021bi c\u0103 Instagram ofer\u0103 solu\u021bii de analiz\u0103 destul de complete ca parte a serviciului s\u0103u de baz\u0103. Instagram Insights, un instrument \u00eencorporat, v\u0103 permite s\u0103 accesa\u021bi rapid o multitudine de informa\u021bii despre publicul dumneavoastr\u0103. Aceste date v\u0103 vor ar\u0103ta ce post\u0103ri au primit cele mai multe interac\u021biuni, precum \u0219i de c\u00e2te ori a fost urm\u0103rit un anumit link. Aceste caracteristici v\u0103 permit s\u0103 v\u0103 promova\u021bi eficient con\u021binutul, men\u021bin\u00e2nd \u00een acela\u0219i timp costurile la un nivel sc\u0103zut.<br>Instagram Stories, \u00een ciuda importan\u021bei lor, este o modalitate excelent\u0103 de a v\u0103 promova \u00een continuare con\u021binutul. Caracteristica Pove\u0219ti face ca leg\u0103tura c\u0103tre con\u021binutul dvs. s\u0103 fie simpl\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/lucy-hurst-2983a350\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Lucy Hurst<\/a>, director general la\u00a0<a href=\"https:\/\/www.sherbetdonkey.co.uk\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Sherbet Donkey Media<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"\/blog\/wp-content\/uploads\/2022\/10\/1652887892617.jpeg\" alt=\"Lucy Hurst, Managing Director la Sherbet Donkey Media\" class=\"wp-image-7179\" style=\"width:234px;height:234px\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/10\/1652887892617.jpeg 800w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/1652887892617-300x300.jpeg 300w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/1652887892617-150x150.jpeg 150w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/1652887892617-768x768.jpeg 768w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/1652887892617-480x480.jpeg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Asigur\u0103-te c\u0103 con\u021binutul pe care \u00eel publici este atractiv \u0219i relativ la publicul t\u0103u. Nu vre\u021bi s\u0103 amesteca\u021bi imagini cu ceea ce a\u021bi m\u00e2ncat ast\u0103zi la pr\u00e2nz sau cu weekendul petrecut \u00een str\u0103in\u0103tate dac\u0103 promova\u021bi ceva care este complet irelevant pentru aceste subiecte.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 este nevoie, \u00eenfiin\u021ba\u021bi un Instagram \u201ede brand\u201d \u0219i unul \u201epersonal\u201d. Instagramul de brand ar trebui s\u0103 fie \u00een \u00eentregime acela \u0219i s\u0103 r\u0103m\u00e2n\u0103 \u00een ton cu brandul, cu culori consistente pe tot parcursul. Face\u021bi-l un cont deschis \u0219i planifica\u021bi-v\u0103 con\u021binutul \u00een avans, astfel \u00eenc\u00e2t s\u0103 pute\u021bi vedea exact cum va ar\u0103ta totul unul l\u00e2ng\u0103 altul \u0219i iese periodic. Trebuie s\u0103 r\u0103m\u00e2ne\u021bi relevant. Ca atare, ar trebui s\u0103 fi\u021bi, de asemenea, preg\u0103tit s\u0103 fi\u021bi reactiv, astfel \u00eenc\u00e2t, dac\u0103 se \u00eent\u00e2mpl\u0103 ceva important\/deosebit de noutate, fie \u00een industria dvs., fie este o \u0219tire global\u0103 (cum ar fi, de exemplu, decesul Reginei), atunci ar trebui s\u0103 posta\u021bi cu privire la acest lucru \u0219i s\u0103 reprograma\u021bi urm\u0103toarele post\u0103ri \u00een consecin\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a cum s-a spus deja, ar trebui s\u0103 posta\u021bi CTA (Call to Action) pentru a canaliza oamenii din Instagram c\u0103tre site-ul dvs. web. De asemenea, a\u0219a cum s-a spus, uita\u021bi-v\u0103 la influenceri, \u00een opinia noastr\u0103, micro-influencerii par s\u0103 ob\u021bin\u0103 un ROI mai bun \u0219i nu vor sparge banca, a\u0219a c\u0103 ar putea fi bine s\u0103 le lua\u021bi \u00een considerare, totu\u0219i, trebuie s\u0103 le p\u0103stra\u021bi consecven\u021ba cu brandul dvs. Nu \u00eencerca\u021bi s\u0103 convinge\u021bi un influencer de c\u0103l\u0103torie s\u0103 v\u0103 promoveze gama de machiaj sau viceversa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform2 {\r\n    background-image: url(\"https:\/\/prnews.io\/blog\/book.png\");\r\n    background-position: right top;\r\n\tbackground-position: bottom 20px right 20px;\r\n    background-repeat: no-repeat;\r\n    background-size: 20%;\r\n}\r\n#PRN-content-platform-top2 {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn2\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top2\"> \r\n<div id=\"PRN-content-platform2\"> <h2>Online Publicity Workbook<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100+ content ideas for your B2B startup;<\/li>\r\n        <li>ideal for do-it-yourself publicity plans;<\/li>\r\n        <li>schedule your PR campaign in advance.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn2\"><a href=\"https:\/\/prnews.io\/get\/tmp-guide\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Get My Free eBook<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concluzie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram este una dintre cele mai tari re\u021bele de socializare din lume. Baza variat\u0103 de audien\u021b\u0103 asigur\u0103 faptul c\u0103 afacerile \u00ee\u0219i pot \u021binti publicul \u0219i \u00ee\u0219i pot \u00eembun\u0103t\u0103\u021bi afacerea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datorit\u0103 popularit\u0103\u021bii Instagram \u00een r\u00e2ndul multor persoane de diferite v\u00e2rste, alegerea acestei platforme pentru PR-ul B2B este o adev\u0103rat\u0103 captur\u0103 de oportunitate. Folosind sfaturile de mai sus, pute\u021bi face ca Instagram s\u0103 func\u021bioneze pentru PR-ul dumneavoastr\u0103 B2B. Ideea este c\u0103 ar trebui s\u0103 ave\u021bi r\u0103bdare la \u00eenceput, deoarece este nevoie de timp pentru ca contul dvs. s\u0103 ob\u021bin\u0103 o rat\u0103 de implicare ridicat\u0103. Dac\u0103 ave\u021bi nevoie de mai mul\u021bi urm\u0103ritori, pute\u021bi \u00eencerca <a href=\"https:\/\/socialpros.co\/instagram-followers-apps\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Aplica\u021bii pentru urm\u0103ritori Instagram<\/a>. V\u0103 doresc mult noroc!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Salva\u021bi pe Pinterest<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pute\u021bi salva aceast\u0103 pagin\u0103 pe panoul dumneavoastr\u0103&nbsp;Pinterest pentru mai t\u00e2rziu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"\/blog\/wp-content\/uploads\/2022\/10\/Pinterest-2-683x1024.png\" alt=\"Cum poate func\u021biona Instagram pentru B2B Marketing &amp; PR imagine Pinterest.\" class=\"wp-image-6858\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/10\/Pinterest-2-683x1024.png 683w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Pinterest-2-200x300.png 200w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Pinterest-2-100x150.png 100w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Pinterest-2-768x1152.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Pinterest-2-480x720.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Pinterest-2.png 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sublinia\u021bi cultura companiei dvs. pe Instagram, spre deosebire de a v\u0103 vinde produsele sau serviciile. Alexander Storozhuk, Fondator &amp; Membru al Consiliului de Administra\u021bie la PRNEWS.IO Instagram B2B marketing. Instagram este adesea considerat\u0103 o platform\u0103 destinat\u0103 doar brandurilor B2C. La urma urmei, oamenii care tind s\u0103 foloseasc\u0103 Instagram sunt consumatori \u0219i rareori vor s\u0103 fie v\u00e2ndu\u021bi de c\u0103tre companiile B2B, nu-i a\u0219a? Nu neap\u0103rat. \u00cen momentul \u00een care scriu aceste r\u00e2nduri, Instagram are 1 miliard de utilizatori lunari &#8211; dintre care unii sunt angaja\u021bi de companii B2B. C\u00e2nd vine vorba de asta, nu face\u021bi publicitate c\u0103tre o alt\u0103 afacere, ci<\/p>\n","protected":false},"author":5,"featured_media":6855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[211],"class_list":["post-986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi","tag-instagram"],"aioseo_notices":[],"_links":{"self":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/comments?post=986"}],"version-history":[{"count":30,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/986\/revisions"}],"predecessor-version":[{"id":10179,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/986\/revisions\/10179"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/media\/6855"}],"wp:attachment":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/media?parent=986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/categories?post=986"},{"taxonomy":"post_tag","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/tags?post=986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}