{"id":7347,"date":"2022-10-31T16:24:48","date_gmt":"2022-10-31T14:24:48","guid":{"rendered":"http:\/\/3.72.156.28\/blog\/?p=7347"},"modified":"2025-09-27T16:10:31","modified_gmt":"2025-09-27T14:10:31","slug":"ce-este-publicitatea-nativa","status":"publish","type":"post","link":"\/ro\/blog\/ce-este-publicitatea-nativa.html","title":{"rendered":"Ce este publicitatea nativ\u0103 \u0219i de ce este important\u0103 pentru brandul dumneavoastr\u0103&nbsp;"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 multe modalit\u0103\u021bi \u0219i abord\u0103ri prin care companiile \u00ee\u0219i pot face publicitate pentru serviciile \u0219i produsele lor pentru a ajunge la un public mai larg. Publicitatea nativ\u0103 este un mod alternativ de a permite unui public mai larg s\u0103 afle despre marca dumneavoastr\u0103. A\u0219adar, ce este publicitatea nativ\u0103 \u0219i de ce ar trebui s\u0103 o implementeze compania dumneavoastr\u0103? Haide\u021bi s\u0103 afl\u0103m \u00een acest articol de blog.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/prnews.io\/service\/press-release-copywriting\/\" style=\"border-radius:10px;color:#7b091b;background-color:#ffcd81\" target=\"_blank\" rel=\"noreferrer noopener\">Comand\u0103 serviciul de redactare a comunicatelor de pres\u0103<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Defini\u021bia publicit\u0103\u021bii native<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Avans\u0103rile \u00een publicitatea digital\u0103 au efecte at\u00e2t pozitive, c\u00e2t \u0219i negative asupra brandurilor din \u00eentreaga lume. Pe de o parte, le permite companiilor s\u0103-\u0219i promoveze ofertele pentru o eficien\u021b\u0103 maxim\u0103. Pe de alt\u0103 parte, abunden\u021ba de reclame digitale face mai dificil pentru \u00eentreprinderi s\u0103 construiasc\u0103 \u00eencredere cu publicul. Utilizatorii moderni au devenit mai preten\u021bio\u0219i. Tinerii, \u00een special, au devenit extrem de critici fa\u021b\u0103 de publicitatea direct\u0103 \u0219i sunt mai predispu\u0219i s\u0103 interac\u021bioneze cu forme alternative de reclame. Acesta este momentul \u00een care intervine publicitatea nativ\u0103.\u00a0<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publicitatea nativ\u0103 este un format de reclame digitale concepute pentru a imita aspectul \u0219i senza\u021bia platformelor pe care sunt publicate. S-ar putea s\u0103 fi \u00eent\u00e2lnit publicitatea nativ\u0103 pe platformele de social media. Atunci c\u00e2nd utilizatorii \u00eent\u00e2lnesc pentru prima dat\u0103 un astfel de con\u021binut, s-ar putea s\u0103 fie nevoie s\u0103 realizeze c\u0103 este vorba de reclame cu care au de-a face. Publicitatea nativ\u0103 este menit\u0103 s\u0103 oglindeasc\u0103 site-ul web \u0219i aplica\u021biile \u00een care apar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Principalul obiectiv al reclamelor native este s\u0103 se integreze bine \u00een mediul web f\u0103r\u0103 a perturba sau \u00een\u0219ela utilizatorul final. Mul\u021bi speciali\u0219ti \u00een marketing prefer\u0103 aceast\u0103 form\u0103 de reclam\u0103 fa\u021b\u0103 de reclamele tradi\u021bionale din social media, deoarece reclamele native nu distrag aten\u021bia utilizatorilor de la experien\u021ba pe care o au deja.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anun\u021burile native sunt alc\u0103tuite din mai multe elemente de metadate. De regul\u0103, astfel de anun\u021buri prezint\u0103 un titlu, o imagine \u00een miniatur\u0103, o descriere \u0219i un URL de con\u021binut. De\u0219i poate p\u0103rea oarecum complicat, crearea de reclame native este mai simpl\u0103 dec\u00e2t crede\u021bi. Ideea principal\u0103 este c\u0103 agen\u021bii de marketing \u0219i creatorii de con\u021binut ar trebui s\u0103 cunoasc\u0103 \u00een mod clar publicul \u021bint\u0103 \u0219i ce tip de anun\u021buri native vor crea.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cele trei tipuri principale de reclame native sunt:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anun\u021burile de tip &#8222;click-to-watch&#8221; cu CTA-uri \u00eencorporate sunt cea mai bun\u0103 alegere pentru companiile care urm\u0103resc s\u0103 spun\u0103 pove\u0219ti conving\u0103toare \u0219i s\u0103 stimuleze conversia.&nbsp;<\/li>\n\n\n\n<li>Anun\u021burile de tip carusel nativ sunt utilizate \u00een mod obi\u0219nuit de companiile de comer\u021b electronic care doresc s\u0103 prezinte colec\u021bii ale produselor lor.<\/li>\n\n\n\n<li>Anun\u021burile de instalare a aplica\u021biilor mobile sunt alegerea popular\u0103 pentru dezvoltatorii de aplica\u021bii care doresc s\u0103 \u00eencurajeze o gam\u0103 mai larg\u0103 de utilizatori s\u0103 fac\u0103 clic \u0219i s\u0103 instaleze aplica\u021bii.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum func\u021bioneaz\u0103 publicitatea nativ\u0103? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Anun\u021burile native au rolul de a ajuta companiile s\u0103 se implice \u00een rela\u021bia cu publicul susceptibil de a fi interesat de ofertele lor prin afi\u0219area unui con\u021binut de \u00eenalt\u0103 calitate \u0219i atractiv pe platformele relevante de social media. O reclam\u0103 nativ\u0103 bine conceput\u0103 \u0219i scris\u0103 \u00een mod profesionist ar trebui s\u0103 motiveze un utilizator s\u0103 cumpere un produs, s\u0103 comande un serviciu, s\u0103 descarce con\u021binut media etc.\u00a0<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De regul\u0103, crearea \u0219i implementarea anun\u021burilor native func\u021bioneaz\u0103 astfel:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se lucreaz\u0103 la crearea unui con\u021binut de calitate, care ar trebui s\u0103 plac\u0103 publicului \u021bint\u0103;<\/li>\n\n\n\n<li>Publicarea con\u021binutului pe site-urile web relevante sau pe re\u021belele sociale;<\/li>\n\n\n\n<li>Lansarea de campanii publicitare native;<\/li>\n\n\n\n<li>L\u0103s\u00e2nd clien\u021bii s\u0103 verifice native \u0219i s\u0103 fac\u0103 ac\u021biunile necesare.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cuvinte simple, performan\u021ba anun\u021burilor native se bazeaz\u0103 pe urm\u0103toarele principii &#8211; atragerea publicului \u021bint\u0103 pentru a da click pe con\u021binutul pe care \u00eel consider\u0103 atractiv.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple de publicitate nativ\u0103<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a v\u0103 ajuta s\u0103 \u00een\u021belege\u021bi mai bine ce este publicitatea nativ\u0103, s\u0103 lu\u0103m \u00een considerare urm\u0103toarele exemple de publicitate nativ\u0103 implementate pe diferite platforme sociale \u0219i bazate pe web.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Post\u0103ri sponsorizate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Nu este necesar s\u0103 publica\u021bi anun\u021buri native doar pe platformele de social media. O modalitate mai popular\u0103 de utilizare a acestei forme de publicitate este prin publicarea de articole sponsorizate pe site-uri \u0219i bloguri care se adreseaz\u0103 unui anumit tip de public. Este o practic\u0103 obi\u0219nuit\u0103 ca articolele sponsorizate s\u0103 apar\u0103 \u00een sec\u021biunea &#8222;articole recomandate&#8221;, \u00eenso\u021bite de un buton CTA care s\u0103 duc\u0103 la o pagin\u0103 separat\u0103.\u00a0<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen afar\u0103 de promovarea unui anumit brand, produs sau serviciu, articolele sponsorizate au scopul de a oferi o anumit\u0103 valoare cititorilor \u0219i de a fi relevante pentru subiectul resurselor web \u00een care sunt publicate.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Anun\u021buri sociale \u00een feed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Platformele de social media (Instagram \u0219i Facebook, \u00een special) se concentreaz\u0103 \u00een principal pe un feed. Anun\u021burile pl\u0103tite apar, de asemenea, \u00een cronologia de defilare a post\u0103rilor \u0219i a con\u021binutului. O copie bine conceput\u0103 \u0219i scris\u0103 \u00een mod profesionist a unei reclame pl\u0103tite se poate amesteca cu u\u0219urin\u021b\u0103 \u00een fluxul de con\u021binut obi\u0219nuit, f\u0103r\u0103 a face din aceasta un indicator evident c\u0103 face parte din campania de marketing a unui anumit brand.\u00a0<\/p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Filtre de poveste<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este o practic\u0103 obi\u0219nuit\u0103 pentru utilizatorii Instagram \u0219i Snapchat s\u0103 foloseasc\u0103 filtre de poveste. M\u0103rcile pot folosi filtrele de poveste care conecteaz\u0103 utilizatorii la o marc\u0103 \u00eentr-un mod atractiv. Oamenii se bucur\u0103 de con\u021binut distractiv \u0219i amuzant. Indiferent dac\u0103 un filtru de poveste este sponsorizat sau nu, oamenii \u00eel vor folosi dac\u0103 le place. Unele dintre cele mai comune exemple de utilizare practic\u0103 a filtrelor de poveste includ grafic\u0103 de fundal, chestionare interactive, suprapuneri de machiaj AR etc.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tendin\u021be TikTok<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aplica\u021bia este puternic dependent\u0103 de utilizarea publicit\u0103\u021bii native. Mai degrab\u0103 dec\u00e2t s\u0103 publica\u021bi anun\u021buri pl\u0103tite cu op\u021biunea de s\u0103ritur\u0103, se recomand\u0103 realizarea de videoclipuri TikTok folosind sunete populare care se potrivesc bine cu produsul sau serviciul dvs. Atunci c\u00e2nd posta\u021bi reclame native pe re\u021belele de socializare, este, de asemenea, important ca m\u0103rcile s\u0103 fie atente la feedback-ul pozitiv sau negativ pe care \u00eel primesc de la persoanele care urm\u0103resc astfel de con\u021binut.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spotify Playlists<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nu este o regul\u0103 de urmat neap\u0103rat pentru a publica publicitate nativ\u0103 \u00een con\u021binut scris sau video. Pute\u021bi crea, de asemenea, liste de redare Spotify bazate pe serviciile, produsele sau temele brandului dvs. Cooperarea dintre Netflix \u0219i Shopify este unul dintre cele mai vii exemple de utilizare a listelor de redare Spotify. Netflix a creat o list\u0103 de redare &#8222;Stranger Things&#8221; pentru a promova serialul omonim.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Linia butonului<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Iat\u0103-ne. Publicitatea nativ\u0103 poate aduce beneficii afacerilor \u0219i companiilor legate de diferite industrii \u0219i care ofer\u0103 diverse produse sau servicii. Anun\u021burile native v\u0103 permit s\u0103 ob\u021bine\u021bi o performan\u021b\u0103 mai bun\u0103 pentru campania de promovare a companiei dumneavoastr\u0103. Uneori, este posibil ca oamenii s\u0103 nici nu ghiceasc\u0103 c\u0103 au de-a face cu o reclam\u0103 nativ\u0103. Acesta este unul dintre obiectivele atingerii celor mai bune rezultate cu anun\u021burile native. Odat\u0103 ce a\u021bi \u00eenv\u0103\u021bat ce este publicitatea nativ\u0103 \u0219i a\u021bi verificat unele dintre cele mai eficiente exemple de publicitate nativ\u0103, pute\u021bi beneficia de utilizarea anun\u021burilor native pentru cre\u0219terea gradului de con\u0219tientizare, a implic\u0103rii \u0219i a veniturilor.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform2 {\r\n    background-image: url(\"https:\/\/prnews.io\/blog\/book.png\");\r\n    background-position: right top;\r\n\tbackground-position: bottom 20px right 20px;\r\n    background-repeat: no-repeat;\r\n    background-size: 20%;\r\n}\r\n#PRN-content-platform-top2 {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn2\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top2\"> \r\n<div id=\"PRN-content-platform2\"> <h2>Online Publicity Workbook<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100+ content ideas for your B2B startup;<\/li>\r\n        <li>ideal for do-it-yourself publicity plans;<\/li>\r\n        <li>schedule your PR campaign in advance.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn2\"><a href=\"https:\/\/prnews.io\/get\/tmp-guide\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Get My Free eBook<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cite\u0219te mai mult:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/29-where-do-you-stand-on-advertorials.html\">Contenit advertorial vs. editorial vs. con\u021binut sponsorizat: punctele cheie ale diferen\u021bei<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/33-what-sponsored-content-is-and-what-it-isnt.html\">Ce este con\u021binutul sponsorizat? Tot ce trebuie s\u0103 \u0219ti\u021bi<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/most-viewed-uk-media-portals.html\">Cele mai vizionate portaluri media din Marea Britanie pentru con\u021binutul dumneavoastr\u0103 sponsorizat<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Salva\u021bi pe Pinterest<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pute\u021bi salva aceast\u0103 pagin\u0103 pe panoul dumneavoastr\u0103&nbsp;Pinterest pentru mai t\u00e2rziu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2-683x1024.png\" alt=\"Ce este publicitatea nativ\u0103 &amp; De ce conteaz\u0103 pentru brandul t\u0103u\n\" class=\"wp-image-7355\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2-683x1024.png 683w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2-200x300.png 200w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2-100x150.png 100w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2-768x1152.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2-480x720.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2.png 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Exist\u0103 multe modalit\u0103\u021bi \u0219i abord\u0103ri prin care companiile \u00ee\u0219i pot face publicitate pentru serviciile \u0219i produsele lor pentru a ajunge la un public mai larg. Publicitatea nativ\u0103 este un mod alternativ de a permite unui public mai larg s\u0103 afle despre marca dumneavoastr\u0103. A\u0219adar, ce este publicitatea nativ\u0103 \u0219i de ce ar trebui s\u0103 o implementeze compania dumneavoastr\u0103? Haide\u021bi s\u0103 afl\u0103m \u00een acest articol de blog. Defini\u021bia publicit\u0103\u021bii native Avans\u0103rile \u00een publicitatea digital\u0103 au efecte at\u00e2t pozitive, c\u00e2t \u0219i negative asupra brandurilor din \u00eentreaga lume. Pe de o parte, le permite companiilor s\u0103-\u0219i promoveze ofertele pentru o eficien\u021b\u0103 maxim\u0103. Pe<\/p>\n","protected":false},"author":5,"featured_media":7348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[857],"tags":[],"class_list":["post-7347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"_links":{"self":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/7347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/comments?post=7347"}],"version-history":[{"count":8,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/7347\/revisions"}],"predecessor-version":[{"id":10418,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/7347\/revisions\/10418"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/media\/7348"}],"wp:attachment":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/media?parent=7347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/categories?post=7347"},{"taxonomy":"post_tag","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/tags?post=7347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}