{"id":5907,"date":"2022-09-01T09:45:00","date_gmt":"2022-09-01T07:45:00","guid":{"rendered":"\/blog\/?p=5907"},"modified":"2022-12-29T09:07:11","modified_gmt":"2022-12-29T09:07:11","slug":"ce-este-un-comunicat-de-presa-cu-embargou","status":"publish","type":"post","link":"\/ro\/blog\/ce-este-un-comunicat-de-presa-cu-embargou.html","title":{"rendered":"Ce este un comunicat de pres\u0103 sub embargou?"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">S\u0103 \u00eencepem cu defini\u021bia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2teva <a href=\"https:\/\/prnews.io\/press-release-format\/\" target=\"_blank\" rel=\"noreferrer noopener\">comunicate de pres\u0103<\/a> sunt trimise mai devreme \u0219i sub embargo. \u00cen ceea ce prive\u0219te comunicatele de pres\u0103, un embargo \u00eenseamn\u0103 un acord \u00eentre organul de pres\u0103 sau membrii acestuia \u0219i autorul comunicatului de pres\u0103 sau compania de unde provine \u0219tirea de a nu publica un comunicat de pres\u0103 trimis \u00een avans.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Comunicatul de pres\u0103 sub embargo este o stare \u00een care redactorii de comunicate de pres\u0103 aleg data la care s\u0103 publice scrierea comunicatului de pres\u0103.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un exemplu de comunicat de pres\u0103 sub embargou ar fi o copie a discursurilor preziden\u021biale trimis\u0103 \u00een avans c\u0103tre mass-media sau produse oferite membrilor mass-media pentru a fi analizate \u00eenainte de data lans\u0103rii lor.<br>Serviciile de redactare a comunicatelor de pres\u0103 realizeaz\u0103 comunicate de pres\u0103 sub embargou doar de c\u00e2teva ori, deoarece dac\u0103 v\u0103 pune\u021bi mereu sub embargou \u0219tirile, atractivitatea lor se deterioreaz\u0103 \u00een timp. Folosi\u021bi un embargou doar atunci c\u00e2nd ave\u021bi nevoie de el.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La fel cum navele a\u0219teapt\u0103 \u00een port s\u0103-\u0219i descarce \u00eenc\u0103rc\u0103tura, pove\u0219tile sub embargo a\u0219teapt\u0103 la coad\u0103 pentru a-\u0219i anun\u021ba nout\u0103\u021bile atunci c\u00e2nd embargoul va fi ridicat.<\/p>\n<cite>Gigi Marino de la Otter PR<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Ce \u00eenseamn\u0103 c\u00e2nd un comunicat de pres\u0103 este sub embargou?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 ve\u021bi c\u0103uta &#8222;embargo&#8221; \u00eentr-un dic\u021bionar, ve\u021bi vedea c\u0103 \u00eenseamn\u0103 &#8222;interzicere&#8221;. Deci embargoed=interzis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un embargo \u00eenseamn\u0103 c\u0103 organiza\u021bia care a emis comunicatul de pres\u0103 nu dore\u0219te ca \u0219tirile pe care le con\u021bine s\u0103 fie f\u0103cute publice p\u00e2n\u0103 la o anumit\u0103 dat\u0103. De obicei, exist\u0103 motive de marketing pentru embargo \u0219i pentru momentul \u00een care acesta este impus. Este o practic\u0103 obi\u0219nuit\u0103 \u00een rela\u021biile publice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00censeamn\u0103 c\u0103 informa\u021bia (comunicat de PR, raport, notificare etc.) a fost \u00eemp\u0103rt\u0103\u0219it\u0103 cu sursele, dar acestea nu au voie s\u0103 o fac\u0103 public\u0103 p\u00e2n\u0103 la o dat\u0103 \u0219i o or\u0103 specificate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ce \u00eenseamn\u0103 &#8222;sub embargo&#8221; \u00een lumea PR-ului?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sub embargo \u00eenseamn\u0103 c\u0103 tu \u0219i reporterul a\u021bi convenit s\u0103 p\u0103stra\u021bi nepublicate noile informa\u021bii p\u00e2n\u0103 la un moment convenit. Prin acest acord, echipa de PR \u0219i directorii companiei \u00eemp\u0103rt\u0103\u0219esc informa\u021bii noi (cum ar fi un nou produs, o nou\u0103 angajare de directori etc.) \u00een avans, astfel \u00eenc\u00e2t jurnalistul are timp s\u0103-\u0219i scrie articolul f\u0103r\u0103 graba obi\u0219nuit\u0103 \u0219i poate fi mai atent \u00een relatarea sa. Acestea fiind spuse, faptul c\u0103 sunte\u021bi de acord cu un embargo nu garanteaz\u0103 c\u0103 reporterul va scrie efectiv un articol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consiliile de redactare a comunicatelor de pres\u0103:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1. Evita\u021bi un limbaj de marketing insistent. Jurnali\u0219tilor nu le place asta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Face\u021bi un titlu informativ despre produs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. F\u0103 un rezumat clar care s\u0103 spun\u0103 la ce este bun produsul t\u0103u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. \u00cen corp: descrie ce poate face utilizatorul cu produsul t\u0103u \u0219i unde ar putea avea avantaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. Descrie\u021bi modul \u00een care utilizatorii pot cump\u0103ra produsul dvs. \u0219i unde pot ob\u021bine mai multe informa\u021bii<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6. Spune\u021bi ceva despre dvs. sau despre compania dvs. (fondat\u0103 la \u0219i c\u00e2nd, Obiective, etc.) la sf\u00e2r\u0219itul comunicatului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">7. Nu vorbi\u021bi prea mult despre pre\u021buri \u0219i reduceri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">8. Folosi\u021bi &#8222;Embargo&#8221; \u00een linia de subiect pentru a atrage aten\u021bia reporterului.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/prnews.io\/service\/press-release-copywriting\/\" style=\"border-radius:8px;color:#7b091b;background-color:#ffcd81\">Comand\u0103 serviciul de redactare a comunicatelor de pres\u0103<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Cum se redacteaz\u0103 un comunicat de pres\u0103 sub embargou?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> \u00cel scrie\u021bi la fel cum a\u021bi scrie orice alt comunicat de pres\u0103, cu excep\u021bia faptului c\u0103 scrie\u021bi clar \u00een partea de sus data\/ora embargoului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu \u00eel trimite\u021bi cu prea mult timp \u00eenainte, dar c\u00e2t de mult timp exact depinde de \u0219tire. \u00centotdeauna presupune\u021bi c\u0103 cineva ar putea \u00eenc\u0103lca embargoul, a\u0219a c\u0103 nu o trimite\u021bi at\u00e2t de devreme \u00eenc\u00e2t acest lucru s\u0103 cauzeze probleme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am recomanda, de asemenea, s\u0103 v\u0103 g\u00e2ndi\u021bi cu aten\u021bie la necesitatea unui embargo. Ave\u021bi nevoie de el? Poate c\u0103 ve\u021bi ob\u021bine mai mult\u0103 acoperire dac\u0103 \u00eel trimite\u021bi mai t\u00e2rziu. Nu v\u0103d prea mul\u021bi oameni care s\u0103 o p\u0103streze pentru mai t\u00e2rziu, cu excep\u021bia cazului \u00een care este ceva cutremur\u0103tor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un embargo este deosebit de valoros dac\u0103 dori\u021bi s\u0103 acorda\u021bi unei publica\u021bii suficient timp pentru a preg\u0103ti un articol \u00eenainte de a dezv\u0103lui public \u0219tirea. Cele mai multe publica\u021bii prefer\u0103 s\u0103 dea vestea, a\u0219a c\u0103, cu un embargo, oferi\u021bi publica\u021biilor alternativa de a avea povestea preg\u0103tit\u0103 c\u00e2t mai repede pentru a fi f\u0103cut\u0103 public\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am dori s\u0103 reiterez faptul c\u0103 nu to\u021bi scriitorii onoreaz\u0103 embargourile. Trebuie s\u0103 ajunge\u021bi la cei c\u00e2\u021biva viza\u021bi cu care dori\u021bi s\u0103 lucra\u021bi \u0219i s\u0103 ob\u021bine\u021bi un acord \u00eenainte de a le trimite informa\u021biile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Constat c\u0103 este util\u0103 discu\u021bia cu un reporter pentru a stabili un briefing cu compania \u00eenainte de data lans\u0103rii. Comunicatul este apoi trimis cu confirmarea momentului de embargo convenit, precum \u0219i cu ora interviului, cine din cadrul companiei dumneavoastr\u0103 va fi prezent la interviu (fie prin telefon, fie personal) etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum se trimite un comunicat de pres\u0103 sub embargo?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vezi aceste instruc\u021biuni detaliate despre cum s\u0103 trimi\u021bi un comunicat de pres\u0103 sub embargo oferite de\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/saurav-ahuja-292253244\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Saurav Ahuja<\/a>, specialist \u00een marketing la <a href=\"https:\/\/exceltrick.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">ExcelTrick<\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai jos este un ghid ideal pentru a \u00een\u021belege cum s\u0103 trimite\u021bi un comunicat de pres\u0103 sub embargo. Trebuie s\u0103 urma\u021bi c\u00e2\u021biva pa\u0219i esen\u021biali:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Determina\u021bi persoana pe care dori\u021bi s\u0103 o contacta\u021bi&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen primul r\u00e2nd, trebuie s\u0103 decide\u021bi cui dori\u021bi s\u0103 trimite\u021bi comunicatul de pres\u0103 sub embargo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Selecta\u021bi punctele de difuzare a presei<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen pasul urm\u0103tor, alege\u021bi punctele de difuzare a presei prin intermediul c\u0103rora dori\u021bi s\u0103 trimite\u021bi comunicate de pres\u0103 \u00een func\u021bie de domeniul dumneavoastr\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reune\u0219te informa\u021biile importante<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen continuare, trebuie s\u0103 aduna\u021bi toate informa\u021biile esen\u021biale care au leg\u0103tur\u0103 cu comunicatul de pres\u0103 pus sub embargo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>F\u0103-l mai specific<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen pasul urm\u0103tor, pute\u021bi introduce emailul sau numele persoanei c\u0103reia dori\u021bi s\u0103 trimite\u021bi comunicatul de pres\u0103 pentru a-l face mai specific.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u0103 urma\u021bi structura corect\u0103 a e-mailului<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este foarte esen\u021bial s\u0103 v\u0103 concentra\u021bi asupra structurii exacte a e-mailului \u00eenainte de a trimite comunicatul de pres\u0103 sub embargo. Acesta trebuie s\u0103 includ\u0103&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00cen ce pozi\u021bie te afli \u00een cadrul companiei tale<\/li>\n\n\n\n<li>Apartenen\u021bele tale<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Click pe op\u021biunea de trimitere<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen sf\u00e2r\u0219it, trebuie doar s\u0103 face\u021bi clic pe op\u021biunea de trimitere \u0219i asta e tot.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exper\u021bi \u00een PR despre embargoul asupra comunicatului de pres\u0103<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/mat%C3%ADas-rodsevich-12964043\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Matias Rodsevich<\/a>, fondator \u0219i CEO al\u00a0<a href=\"https:\/\/prlab.co\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">PRLab<\/a>, o agen\u021bie de PR situat\u0103 \u00een Amsterdam.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"599\" src=\"\/blog\/wp-content\/uploads\/2022\/09\/matias-rodsevich-pr-consultant-amsterdam.jpeg\" alt=\"\" class=\"wp-image-6237\" style=\"width:210px;height:210px\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/09\/matias-rodsevich-pr-consultant-amsterdam.jpeg 600w, \/ro\/blog\/wp-content\/uploads\/2022\/09\/matias-rodsevich-pr-consultant-amsterdam-300x300.jpeg 300w, \/ro\/blog\/wp-content\/uploads\/2022\/09\/matias-rodsevich-pr-consultant-amsterdam-150x150.jpeg 150w, \/ro\/blog\/wp-content\/uploads\/2022\/09\/matias-rodsevich-pr-consultant-amsterdam-480x479.jpeg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Este visul oric\u0103rui profesionist de PR s\u0103 ob\u021bin\u0103 ca clientul pe care \u00eel reprezint\u0103 s\u0103 fie prezentat \u00eentr-un organ de pres\u0103 de nivel 1! G\u00e2ndi\u021bi-v\u0103 la Forbes, Bloomberg, TechCrunch, etc. O modalitate de a asigura, eventual, acest tip de acoperire este prin prezentarea exclusiv\u0103 la publica\u021bia visat\u0103, \u00een timp ce \u00eenc\u0103 se afl\u0103 sub embargo. \u00cemi place s\u0103 urm\u0103resc o exclusivitate cu cel pu\u021bin dou\u0103 s\u0103pt\u0103m\u00e2ni \u00eenainte de ridicarea embargoului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceasta v\u0103 ofer\u0103 suficient timp pentru a urm\u0103ri sau pentru a urm\u0103ri o oportunitate alternativ\u0103 de exclusivitate. \u00cen cazul unei exclusivit\u0103\u021bi, \u00eemi place, de asemenea, s\u0103 \u00eei propun jurnalistului o oportunitate de interviu, pe l\u00e2ng\u0103 comunicatul de pres\u0103. Recent, am ob\u021binut pentru unul dintre clien\u021bii no\u0219tri o exclusivitate cu TechCrunch, la c\u00e2teva momente dup\u0103 publicare &#8211; comunicatul de pres\u0103 a fost distribuit de peste 135 de ori \u00een \u0219tiri!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celealalt\u0103 op\u021biune este s\u0103 trimite\u021bi comunicatul de pres\u0103 c\u0103tre mai multe contacte cu cel pu\u021bin 3 zile \u00eenainte de ridicarea datei de embargo. Acest lucru se poate face prin intermediul unui instrument de PR, cum ar fi Meltwater. Asigura\u021bi-v\u0103 c\u0103 men\u021biona\u021bi clar ceva de genul \u201eEmbargo pentru publicare p\u00e2n\u0103 duminic\u0103, 7 octombrie 2018, la ora 14:00, EDT\u201d \u2013 fi\u021bi foarte specific cu datele \u0219i orele.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"\/blog\/wp-content\/uploads\/2022\/08\/1549831523471.jpeg\" alt=\"\" class=\"wp-image-5945\" style=\"width:181px;height:181px\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/08\/1549831523471.jpeg 500w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1549831523471-300x300.jpeg 300w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1549831523471-150x150.jpeg 150w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1549831523471-480x480.jpeg 480w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/gigi-marino-b486962\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Gigi Marino<\/a>, Account Strategist la\u00a0<a href=\"https:\/\/otterpr.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Otter PR<\/a><\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8222;Un embargo este o re\u021binere sau o suspendare temporar\u0103. (Cuv\u00e2ntul provine de la un embargar spaniol din secolul al XVII-lea, care se traduce prin a pune o sanc\u021biune asupra navelor aflate \u00een port.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embargo reprezint\u0103 o \u00eencredere \u00eentre o surs\u0103 de \u0219tiri \u0219i jurnali\u0219ti \u0219i sunt folosite cel mai adesea cu reviste \u0219tiin\u021bifice evaluate de colegi care anun\u021b\u0103 descoperiri revolu\u021bionare. Plasarea unui embargou asupra \u0219tirilor asigur\u0103 c\u0103 o \u0219tire important\u0103 va fi raportat\u0103 \u00een acela\u0219i timp \u0219i c\u0103 nicio surs\u0103 nu o va desfiin\u021ba pe alta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a plasa un embargo asupra unei \u0219tiri, pur \u0219i simplu se scrie Embargo p\u00e2n\u0103 la data \u0219i ora \u00een partea de sus a comunicatului de pres\u0103. De asemenea, trebuie s\u0103 scrie\u021bi EMBARGOED cu majuscule \u00een linia de subiect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scopul unui embargou este de a oferi jurnali\u0219tilor o perioad\u0103 de timp adecvat\u0103 pentru a face cercet\u0103ri solide \u0219i pentru a realiza interviuri pentru o \u0219tire care introduce informa\u021bii noi \u00een lume, cum ar fi numirea unei noi specii, descoperirea unor g\u0103uri negre sau fotografiile Telescopului Webb care au fost dezv\u0103luite recent \u0219i care prezint\u0103 imagini cosmice nemaiv\u0103zute p\u00e2n\u0103 acum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De multe ori, ridicarea unui embargo coincide cu un eveniment mediatic \u00een cadrul c\u0103ruia se anun\u021b\u0103 \u0219tirea. Jurnali\u0219tii care particip\u0103 vor fi avut deja timp s\u0103 \u00ee\u0219i fac\u0103 temele pentru c\u0103 au fost la curent cu comunicatul de pres\u0103 sub embargo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen special \u00een era digital\u0103, c\u00e2nd at\u00e2t de multe informa\u021bii circul\u0103 liber, respectarea embargoului este o datorie sacr\u0103 a celei de-a patra puteri.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"450\" height=\"450\" src=\"\/blog\/wp-content\/uploads\/2022\/08\/1516575937025.jpeg\" alt=\"\" class=\"wp-image-5949\" style=\"width:200px;height:200px\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/08\/1516575937025.jpeg 450w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1516575937025-300x300.jpeg 300w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1516575937025-150x150.jpeg 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/ashley-willis-872b0b15\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Ashley Willis<\/a>, vicepre\u0219edinte la <a href=\"https:\/\/www.fischtankpr.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">FischTank PR<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O strategie de comunicare a embargoului are numeroase beneficii pentru anun\u021burile clien\u021bilor, \u0219i anume, preavizul de care jurnali\u0219tii au nevoie pentru a analiza \u0219tirea, a realiza interviuri \u0219i a preg\u0103ti un articol \u00eenainte de data anun\u021bului oficial. \u00cenainte de a trimite un comunicat de pres\u0103 sub embargo, cel mai bine este s\u0103 \u00eencepe\u021bi cu o prezentare de nivel \u00eenalt care s\u0103 prezinte \u0219tirea cu c\u00e2teva detalii de nivel \u00eenalt \u0219i s\u0103 cere\u021bi reporterului s\u0103 fie de acord cu embargoul. Cu o confirmare \u00een m\u00e2n\u0103, profesioni\u0219tii \u00een rela\u021bii publice se pot sim\u021bi \u00eencrez\u0103tori \u00een distribuirea comunicatului sub embargo. Orice distribuire anticipat\u0103 a comunicatului de pres\u0103 ar trebui s\u0103 men\u021bioneze embargoul \u00een partea de sus a paginii, cu data \u0219i ora distribuirii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ce un reporter are comunicatul de pres\u0103 sub embargo, \u00eencepe adev\u0103rata munc\u0103. Urm\u0103rirea pentru a aduna feedback-ul cu privire la \u0219tire \u0219i interesul de a continua povestea este absolut necesar\u0103 pentru a avansa spre acoperirea anun\u021bului. \u00cen acest timp, reprezentan\u021bii de PR pot aduna informa\u021bii din partea presei pentru a face orice ajustare necesar\u0103 strategiei \u0219i mesajelor pentru a asigura o zi de anun\u021b de succes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"675\" src=\"\/blog\/wp-content\/uploads\/2022\/08\/1576092672981.jpeg\" alt=\"\" class=\"wp-image-5954\" style=\"width:197px;height:197px\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/08\/1576092672981.jpeg 675w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1576092672981-300x300.jpeg 300w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1576092672981-150x150.jpeg 150w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1576092672981-480x480.jpeg 480w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/ron-boling-581557108\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ron Boling<\/a>, Account Director la Jonathan Marder and Company<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De fiecare dat\u0103 c\u00e2nd trimit un comunicat sub embargo, folosesc pa\u0219ii de mai jos pentru \u00eenceput. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asigur\u0103-te c\u0103 clientul t\u0103u \u0219tie c\u0103 exist\u0103 \u00eentotdeauna o \u0219ans\u0103 ca jurnali\u0219tii s\u0103 poat\u0103 publica informa\u021bia \u00eenainte de data embargoului. \u00centotdeauna exist\u0103 un mic risc implicat \u00een cazul informa\u021biilor sensibile la date. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen primul r\u00e2nd, aborda\u021bi jurnali\u0219tii cu care ave\u021bi o rela\u021bie \u0219i care sunt susceptibili s\u0103 onoreze embargoul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cre\u0219te\u021bi num\u0103rul de contacte treptat \u0219i \u00een func\u021bie de accept\u0103rile \u0219i refuzurile pe care le primi\u021bi. Este \u00eentotdeauna riscant s\u0103 v\u0103 extinde\u021bi prea mult \u0219i prea repede, deoarece jurnali\u0219tii nu sunt obliga\u021bi s\u0103 onoreze embargoul dec\u00e2t dac\u0103 se convine \u00een mod expres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"562\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/1588242576021.jpeg\" alt=\"\" class=\"wp-image-5647\" style=\"width:217px;height:217px\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/07\/1588242576021.jpeg 562w, \/ro\/blog\/wp-content\/uploads\/2022\/07\/1588242576021-300x300.jpeg 300w, \/ro\/blog\/wp-content\/uploads\/2022\/07\/1588242576021-150x150.jpeg 150w, \/ro\/blog\/wp-content\/uploads\/2022\/07\/1588242576021-480x480.jpeg 480w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/j-j-lee-105590144\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">JJJ Lee<\/a>, Digital PR Executive la\u00a0<a href=\"https:\/\/digitalfunnel.ie\/digital-pr-company\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Digital Funnel<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sfatul cel mai important pentru trimiterea unui comunicat de pres\u0103 sub embargo este s\u0103 evita\u021bi pur \u0219i simplu s\u0103 trimite\u021bi comunicatul prea devreme, mai ales c\u00e2nd vine vorba de anun\u021buri foarte, foarte mari, cu excep\u021bia cazului \u00een care totul este absolut confirmat \u0219i stabilit \u00een piatr\u0103. Ar trebui s\u0103 trimite\u021bi un comunicat sub embargo doar cu aproximativ 2-3 zile \u00eenainte de a se face anun\u021bul oficial, f\u0103c\u00e2nd acest lucru le oferi\u021bi jurnali\u0219tilor \u0219i punctelor de v\u00e2nzare timp suficient pentru a-\u0219i preg\u0103ti povestea \u0219i pentru a fi gata pentru publicare \u00een \u0219i \u00een jurul aceluia\u0219i timp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen aceast\u0103 epoc\u0103 modern\u0103, embargourile sunt relativ riscante, at\u00e2t de rapid\u0103 este viteza cu care informa\u021biile \u0219i pove\u0219tile pot fi publicate pe internet, \u00eenc\u00e2t informa\u021bia trebuie s\u0103 fie etan\u0219\u0103 \u0219i trebuie s\u0103 fi\u021bi extrem de special cu restric\u021biile. De exemplu, dac\u0103 comunicatul dvs. este sub embargo p\u00e2n\u0103 vineri, trebuie s\u0103 preciza\u021bi c\u0103 este sub embargo p\u00e2n\u0103 la ora 7 diminea\u021ba, GMT, \u0219i data \u2013 \u00een caz contrar, ve\u021bi avea publica\u021bii din diferite fusuri orare care vor publica informa\u021bia \u00eenaintea altora, iar dac\u0103 completa\u021bi acest comunicat cu un comunicat de pres\u0103, exist\u0103 \u0219ansa s\u0103 pierde\u021bi acoperirea pe m\u0103sur\u0103 ce povestea devine suprasaturat\u0103.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"\/blog\/wp-content\/uploads\/2022\/08\/CEO-of-Brenton-Way-scaled-1-683x1024.jpg\" alt=\"\" class=\"wp-image-5972\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/08\/CEO-of-Brenton-Way-scaled-1-683x1024.jpg 683w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/CEO-of-Brenton-Way-scaled-1-200x300.jpg 200w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/CEO-of-Brenton-Way-scaled-1-100x150.jpg 100w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/CEO-of-Brenton-Way-scaled-1-768x1152.jpg 768w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/CEO-of-Brenton-Way-scaled-1-1024x1536.jpg 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/CEO-of-Brenton-Way-scaled-1-1366x2048.jpg 1366w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/CEO-of-Brenton-Way-scaled-1-480x720.jpg 480w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/CEO-of-Brenton-Way-scaled-1.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/saeidianj\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Jonathan Saeidian<\/a>, Fondator\/CEO al <a href=\"https:\/\/brentonway.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Brenton Way<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 vre\u021bi s\u0103 trimite\u021bi un comunicat de pres\u0103 sub embargo, exist\u0103 c\u00e2teva modalit\u0103\u021bi unice prin care pute\u021bi face acest lucru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O prim\u0103 op\u021biune este s\u0103 trimite\u021bi comunicatul de pres\u0103 sub embargo ca ata\u0219ament PDF cu o func\u021bie de protec\u021bie prin parol\u0103. La expediere, include\u021bi parola \u00een corpul e-mailului, astfel \u00eenc\u00e2t jurnali\u0219tii s\u0103 o poat\u0103 accesa \u00een ziua ridic\u0103rii embargoului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliza\u021bi un serviciu sau un instrument online, cum ar fi PRNEWS.IO, care v\u0103 permite s\u0103 v\u0103 pune\u021bi sub embargo comunicatul de pres\u0103 p\u00e2n\u0103 la o anumit\u0103 dat\u0103 \u0219i or\u0103. \u00cen acest fel, pute\u021bi controla momentul \u00een care comunicatul dvs. va fi difuzat \u0219i pute\u021bi fi sigur c\u0103 va avea un impact maxim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow up dup\u0103 expediere &#8211; Dup\u0103 ce a\u021bi trimis comunicatul de pres\u0103 sub embargo, urm\u0103ri\u021bi cu un apel telefonic sau un e-mail pentru a v\u0103 asigura c\u0103 destinatarul \u00een\u021belege c\u00e2nd poate publica informa\u021bia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"\/blog\/wp-content\/uploads\/2022\/08\/1593636681303.jpeg\" alt=\"\" class=\"wp-image-5958\" style=\"width:223px;height:223px\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/08\/1593636681303.jpeg 450w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1593636681303-300x300.jpeg 300w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1593636681303-150x150.jpeg 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/prstrategist\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Michelle Garrett<\/a>, Writer\/Consultant rela\u021bii publice<\/strong> la <a href=\"https:\/\/www.michellegarrett.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Garrett PR<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O gre\u0219eal\u0103 pe care v\u0103d c\u0103 o fac oamenii de PR cu comunicatele de pres\u0103 cu embargo este s\u0103 plesneasc\u0103 pur \u0219i simplu cuv\u00e2ntul &#8222;embargo&#8221; \u00een partea de sus a pitch-ului sau a comunicatului de pres\u0103 -f\u0103r\u0103 s\u0103 \u00eentrebe mai \u00eent\u00e2i reporterul dac\u0103 onoreaz\u0103 embargourile. Reporterul trebuie mai \u00eent\u00e2i s\u0103 fie de acord &#8211; sau embargoul este lipsit de sens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cred c\u0103 acestea func\u021bioneaz\u0103 cel mai bine atunci c\u00e2nd un reporter \u0219i un profesionist de PR au o rela\u021bie stabilit\u0103. Atunci, profesionistul de PR ar putea oferi reporterului un embargou pentru ca acesta s\u0103 poat\u0103 \u00eencepe s\u0103 lucreze la un articol care va fi publicat atunci c\u00e2nd comunicatul de pres\u0103 sau \u0219tirea va fi difuzat\u0103.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"\/blog\/wp-content\/uploads\/2022\/08\/1658366247159.jpeg\" alt=\"\" class=\"wp-image-5969\" style=\"width:237px;height:237px\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/08\/1658366247159.jpeg 800w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1658366247159-300x300.jpeg 300w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1658366247159-150x150.jpeg 150w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1658366247159-768x768.jpeg 768w, \/ro\/blog\/wp-content\/uploads\/2022\/08\/1658366247159-480x480.jpeg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/kristen-shea\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Kristen Shea<\/a>, pre\u0219edinte al\u00a0<a href=\"https:\/\/www.society22pr.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Tribe Builder Media<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Creeaz\u0103-\u021bi strategia de embargouri \u00een jurul rela\u021biei pe care o ai cu presa.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru jurnali\u0219tii cu care ave\u021bi deja o rela\u021bie stabilit\u0103, \u00eemp\u0103rt\u0103\u0219i\u021bi comunicatul de pres\u0103 cu men\u021biunea c\u0103 este sub embargo. Asigura\u021bi-v\u0103 c\u0103 nota\u021bi data \u0219i ora la care se \u00eencheie embargoul; ve\u021bi dori s\u0103 v\u0103 asigura\u021bi c\u0103 aceasta este formatat\u0103 pentru a ie\u0219i \u00een eviden\u021b\u0103 (ro\u0219u, eviden\u021biat, bold etc.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru jurnali\u0219ti, nu a\u021bi stabilit \u00eenc\u0103 o rela\u021bie, asigura\u021bi-v\u0103 c\u0103 ace\u0219tia onoreaz\u0103 embargourile \u00eenainte de a-i lansa. Unele locuri \u00een care pute\u021bi verifica aceste informa\u021bii includ re\u021belele de socializare ale jurnalistului, profilurile din baza de date \u0219i rubricile sau paginile individuale de pe site-ul unei publica\u021bii. Dac\u0103 nu onoreaz\u0103 embargourile, nu le prezenta\u021bi comunicatul de pres\u0103 p\u00e2n\u0103 \u00een ziua anun\u021bului, dup\u0103 ce acesta intr\u0103 \u00een direct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Propune\u021bi embargoul \u00eenainte de a-l \u00eemp\u0103rt\u0103\u0219i.<\/strong> \u00cen func\u021bie de natura comunicatului de pres\u0103 \u0219i de rela\u021bia cu jurnalistul, lua\u021bi \u00een considerare posibilitatea de a am\u00e2na trimiterea acestuia. Pentru materiale sensibile, ar putea fi mai logic s\u0103 cere\u021bi jurnalistului s\u0103 fie de acord cu embargoul \u00eenainte de a \u00eemp\u0103rt\u0103\u0219i comunicatul de pres\u0103 complet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proiectul ini\u021bial trebuie s\u0103 dezv\u0103luie suficient pentru a ar\u0103ta jurnalistului c\u0103 este aplicabil la reportajul s\u0103u, dar \u0219i s\u0103 \u00eel intrige suficient de mult \u00eenc\u00e2t s\u0103 fie de acord cu embargoul pentru a primi comunicatul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un exemplu: Sper s\u0103 v\u0103 fie bine. V\u0103d c\u0103 a\u021bi acoperit recent [insera\u021bi acoperirea anun\u021bului de finan\u021bare care v\u0103 intereseaz\u0103] \u0219i a\u0219 dori s\u0103 v\u0103 mai pun unul pe radar. Lucrez cu o companie de comer\u021b electronic care va anun\u021ba \u00een cur\u00e2nd o rund\u0103 de finan\u021bare de 50 de milioane de dolari. A\u0219 fi bucuros s\u0103 v\u0103 \u00eemp\u0103rt\u0103\u0219esc detalii suplimentare dac\u0103 sunte\u021bi de acord cu un embargo p\u00e2n\u0103 la [data\/ora].<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nu e\u0219alona\u021bi orele de embargo.&nbsp;<\/strong>Aceasta este o modalitate sigur\u0103 de a agita jurnali\u0219tii. Exist\u0103 circumstan\u021be \u00een care un jurnalist va cere o exclusivitate, ceea ce va avea un impact asupra vizibilit\u0103\u021bii \u0219i performan\u021bei generale a comunicatului de pres\u0103. Trimiterea unui embargou c\u0103tre o list\u0103 de jurnali\u0219ti verifica\u021bi \u00eenseamn\u0103 c\u0103 reporterii pot accepta (sau refuza) povestea dup\u0103 cum consider\u0103 necesar, iar comunicatul de pres\u0103 are \u0219anse mai mari de a fi plasat la mai multe publica\u021bii \u0219i puncte de difuzare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform2 {\r\n    background-image: url(\"https:\/\/prnews.io\/blog\/book.png\");\r\n    background-position: right top;\r\n\tbackground-position: bottom 20px right 20px;\r\n    background-repeat: no-repeat;\r\n    background-size: 20%;\r\n}\r\n#PRN-content-platform-top2 {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn2\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top2\"> \r\n<div id=\"PRN-content-platform2\"> <h2>Online Publicity Workbook<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100+ content ideas for your B2B startup;<\/li>\r\n        <li>ideal for do-it-yourself publicity plans;<\/li>\r\n        <li>schedule your PR campaign in advance.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn2\"><a href=\"https:\/\/prnews.io\/get\/tmp-guide\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Get My Free eBook<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n  <h2 id=\"title25\">Preg\u0103tirile frecvente privind comunicatele de pres\u0103 cu embargo<\/h2>\n  <div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\">?De ce jurnalele \u0219tiin\u021bifice pun sub embargo comunicatele de pres\u0103?<\/h3>\n    <div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n      <div itemprop=\"text\">\n        <p>Marketing \u0219i sim\u021b practic. Ei nu doresc ca cercet\u0103torii s\u0103 afirme c\u0103 lucrarea lor va fi publicat\u0103 p\u00e2n\u0103 c\u00e2nd nu va fi publicat\u0103 efectiv \u0219i doresc s\u0103 concentreze orice posibil\u0103 aten\u021bie public\u0103 \u00een singura zi de publicare, pentru a maximiza \u0219ansele ca lucrarea (&#8230;\u0219i numele revistei) s\u0103 ajung\u0103 la un public larg.\n\n        Ca o parantez\u0103, mi se pare enervant faptul c\u0103 majoritatea embargourilor se \u00eentrerup cu o zi \u00eenainte de publicare, astfel \u00eenc\u00e2t continui s\u0103 citesc despre o lucrare nou\u0103 \u00een Google News sau Eureka Alert \u0219i nu pot accesa lucrarea \u00een acel moment (\u0219i noroc c\u0103 \u00eemi amintesc s\u0103 verific m\u00e2ine!).<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>S\u0103 \u00eencepem cu defini\u021bia. C\u00e2teva comunicate de pres\u0103 sunt trimise mai devreme \u0219i sub embargo. \u00cen ceea ce prive\u0219te comunicatele de pres\u0103, un embargo \u00eenseamn\u0103 un acord \u00eentre organul de pres\u0103 sau membrii acestuia \u0219i autorul comunicatului de pres\u0103 sau compania de unde provine \u0219tirea de a nu publica un comunicat de pres\u0103 trimis \u00een avans. Comunicatul de pres\u0103 sub embargo este o stare \u00een care redactorii de comunicate de pres\u0103 aleg data la care s\u0103 publice scrierea comunicatului de pres\u0103. Un exemplu de comunicat de pres\u0103 sub embargou ar fi o copie a discursurilor preziden\u021biale trimis\u0103 \u00een avans c\u0103tre<\/p>\n","protected":false},"author":14,"featured_media":5909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[310],"class_list":["post-5907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rela-ii-publice","tag-press-release"],"aioseo_notices":[],"_links":{"self":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/5907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/comments?post=5907"}],"version-history":[{"count":23,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/5907\/revisions"}],"predecessor-version":[{"id":10323,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/5907\/revisions\/10323"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/media\/5909"}],"wp:attachment":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/media?parent=5907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/categories?post=5907"},{"taxonomy":"post_tag","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/tags?post=5907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}