{"id":3956,"date":"2021-09-27T08:26:53","date_gmt":"2021-09-27T06:26:53","guid":{"rendered":"\/blog\/?p=3956"},"modified":"2022-12-29T09:18:42","modified_gmt":"2022-12-29T09:18:42","slug":"what-are-brand-ambassadors","status":"publish","type":"post","link":"\/ro\/blog\/what-are-brand-ambassadors.html","title":{"rendered":"Ce sunt ambasadorii de brand \u0219i de ce ave\u021bi nevoie de ei?"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Reputarea \u0219i popularitatea determin\u0103 succesul unui brand spre un viitor mare. Ast\u0103zi nu este suficient ca brandurile s\u0103 se promoveze c\u00e2t mai bine &#8211; au nevoie de influenceri adev\u0103ra\u021bi \u0219i credibili. Recenziile personale de la oameni reali vor duce la o reac\u021bie mai bun\u0103 din partea publicului dec\u00e2t \u0219tirile direct de la marc\u0103. Aceast\u0103 postare explic\u0103 cine sunt ambasadorii de brand, ce beneficii ofer\u0103 \u0219i cum pot c\u00e2\u0219tiga brandurile de pe urma angaja\u021bilor lor, cum sunt diferi\u021bi de influenceri \u0219i cum pute\u021bi \u00eencepe un program de ambasadori de succes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Noua er\u0103 a marketingului<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Platformele de social media au schimbat pentru totdeauna modul \u00een care cre\u0103m, distribuim \u0219i consum\u0103m informa\u021bii. Cu toate acestea, un lucru a r\u0103mas neschimbat de-a lungul anilor &#8211; utilizatorii au mai mult\u0103 \u00eencredere \u00een al\u021bi utilizatori dec\u00e2t \u00een companii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brandurile au \u0219tiut \u00eentotdeauna c\u00e2t de puternic\u0103 poate fi dovada social\u0103, iar odat\u0103 cu disponibilitatea unui con\u021binut diferit \u00een era digital\u0103, dovada social\u0103 a devenit unul dintre cele mai importante elemente ale unei companii de succes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen loc s\u0103 r\u0103m\u00e2n\u0103 impersonale, companiile aleg s\u0103 colaboreze cu personalit\u0103\u021bi influente care se aliniaz\u0103 cu imaginea \u0219i valorile brandului lor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceste personalit\u0103\u021bi influente se numesc ambasadori ai m\u0103rcii.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu mul\u021bi ani \u00een urm\u0103, companiile lucrau cu &#8222;manageri de brand&#8221; care uneori se numeau \u0219i &#8222;manageri de produs&#8221;. La \u00eenceputul anilor 2000, rolul unui manager de brand a fost \u00eenlocuit cu cel al unui ambasador de brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambasadorii de marc\u0103 erau de obicei celebrit\u0103\u021bi (de cele mai multe ori erau muzicieni sau actori) care erau recompensa\u021bi pentru promovarea m\u0103rcii \u0219i participarea la diferite reclame \u0219i materiale promo\u021bionale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Odat\u0103 cu ascensiunea social media, cei care odat\u0103 erau considera\u021bi &#8222;oameni obi\u0219nui\u021bi&#8221; au acum posibilitatea de a-\u0219i construi un public \u0219i de a avea un impact extraordinar asupra oamenilor prin producerea, publicarea \u0219i partajarea de informa\u021bii online. Ast\u0103zi, contractele de ambasador de marc\u0103 se extind mult mai mult dec\u00e2t brandingul de celebritate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand Ambassadors vs. Influencers vs. Brand Advocates<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2nd companiile se g\u00e2ndesc la colaborare, ideile lor sar de obicei la influencer marketing \u0219i la parteneriate cu celebrit\u0103\u021bi \u0219i utilizatori influen\u021bi din social media care poate nu au primit un statut de celebritate, dar totu\u0219i, p\u0103streaz\u0103 un public loial.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu toate acestea, un parteneriat cu un influencer pentru o campanie difer\u0103 de un parteneriat cu un <a href=\"https:\/\/customers.ai\/blog\/how-to-become-a-brand-ambassador-on-instagram\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">ambasador de marc\u0103<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influencerii sunt de obicei folosi\u021bi pentru o singur\u0103 campanie, iar odat\u0103 ce acea campanie se termin\u0103, ei \u00ee\u0219i \u00eencheie parteneriatul cu aceast\u0103 companie. Ei pot fi de acord s\u0103 lucreze din nou la viitoarele campanii \u00eempreun\u0103, dar nu fac publicitate exclusiv\u0103 unui singur brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Re\u021bine\u021bi, un ambasador de marc\u0103 este \u00eentotdeauna un influencer, dar un influencer nu apar\u021bine neap\u0103rat unui ambasador de marc\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O alt\u0103 expresie care de obicei adaug\u0103 confuzie este &#8222;brand advocate&#8221;.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen timp ce ambasadorii de marc\u0103 \u0219i influencerii sunt recompensa\u021bi pentru munca \u0219i colaborarea lor cu compania, avoca\u021bii de marc\u0103 promoveaz\u0103 o marc\u0103 nu pentru c\u0103 sunt pl\u0103ti\u021bi, ci pentru c\u0103 sunt adev\u0103ra\u021bii lor fani.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand advocates, spre deosebire de influenceri \u0219i ambasadorii de marc\u0103, nu au neap\u0103rat o influen\u021b\u0103 social\u0103 semnificativ\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cite\u0219te mai mult: <\/strong><a href=\"https:\/\/prnews.io\/blog\/how-micro-influencers-help-brands-do-better-marketing.html\">Cum ajut\u0103 micro-influencerii m\u0103rcile s\u0103 fac\u0103 un marketing mai bun<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este un ambasador de brand?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ambasadorii de brand sunt influenceri care au fost de acord s\u0103 promoveze o companie pe termen lung \u0219i, din acest motiv, devin \u201efa\u021ba\u201d brandului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mul\u021bi oameni percep ambasadorii ca fiind &#8222;fa\u021ba&#8221; unei m\u0103rci. Aceste persoane au dezvoltat adesea re\u021bele \u0219i rela\u021bii pentru a promova o anumit\u0103 marc\u0103 cu ajutorul unor metode de marketing &#8222;word of mouth&#8221;, cum ar fi recomandarea familiei \u0219i a prietenilor sau discutarea unei m\u0103rci pe canale de comunicare precum social media.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brandurile caut\u0103 s\u0103 atrag\u0103 noi clien\u021bi dincolo de campaniile publicitare tradi\u021bionale. Ele g\u0103sesc noi modalit\u0103\u021bi de a-\u0219i valorifica avoca\u021bii pentru a cre\u0219te gradul de con\u0219tientizare a m\u0103rcii \u0219i pentru a ob\u021bine o mai bun\u0103 performan\u021b\u0103 a afacerii.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mul\u021bi oameni pot considera ambasadorii de marc\u0103 ca fiind influenceri angaja\u021bi de o companie. Cu toate acestea, un ambasador poate fi oricine care ador\u0103 produsele companiei dumneavoastr\u0103 \u0219i face unele eforturi pentru a sprijini \u0219i promova cre\u0219terea unei organiza\u021bii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datorit\u0103 talentului lor deosebit de comunicare \u0219i rela\u021bionare, ambasadorii au puterea de a influen\u021ba opiniile oamenilor \u0219i de a influen\u021ba deciziile de cump\u0103rare ale acestora.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce ave\u021bi nevoie de un ambasador de marc\u0103?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Interrela\u021bia, \u00eencrederea, influen\u021ba &#8211; cum vre\u021bi s\u0103 o numi\u021bi &#8211; este cheia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acestea sunt moneda de schimb a afacerilor: cu c\u00e2t ai mai mult\u0103 \u00eencredere \u0219i influen\u021b\u0103 cu cineva, cu at\u00e2t este mai probabil s\u0103 profi\u021bi de pe urma afacerilor sale. Acesta este meritul unui ambasador de marc\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atragerea ambasadorilor de marc\u0103 ca parte a strategiei de marketing, a social media \u0219i a planurilor de comunicare poate fi un drum lung pentru a cre\u0219te gradul de con\u0219tientizare a m\u0103rcii \u0219i a genera mai mult profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0103rcile \u00een curs de dezvoltare se confrunt\u0103 cu o concuren\u021b\u0103 la o scar\u0103 extraordinar\u0103. Pie\u021bele sunt din ce \u00een ce mai saturate, iar clien\u021bii au posibilitatea de a alege \u00eentre multe produse \u0219i servicii diferite. Prin urmare, companiile se orienteaz\u0103 acum spre a-\u0219i face ambasadori din clien\u021bii, partenerii, contractorii \u0219i angaja\u021bii lor actuali.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 motive pentru care fiecare afacere are nevoie de ambasadori de brand:<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mai mult\u0103 \u00eencredere \u0219i con\u0219tientizare a brandului<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Unul dintre cele mai frecvente motive pentru care companiilor le place s\u0103 se asocieze cu ambasadorii este cre\u0219terea notoriet\u0103\u021bii brandului, \u00eembun\u0103t\u0103\u021birea implic\u0103rii sociale \u0219i stabilirea \u00eencrederii \u00een r\u00e2ndul utilizatorilor \u0219i adep\u021bilor. Atunci c\u00e2nd majoritatea comunic\u0103rii unei organiza\u021bii vine direct de la companie, mesajele nu sunt la fel de demne de \u00eencredere ca atunci c\u00e2nd provin de la oameni reali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen zilele noastre, oamenii sunt expu\u0219i zilnic la o supra\u00eenc\u0103rcare de con\u021binut. Prin urmare, au \u00eenv\u0103\u021bat s\u0103 treac\u0103 peste zgomot \u0219i s\u0103 ignore ceea ce consider\u0103 nepotrivit &#8211; inclusiv reclamele companiilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acesta \u00eenseamn\u0103 c\u0103 oamenii au \u00eencredere \u00een opiniile \u0219i sugestiile altora care au folosit produsele \u0219i serviciile \u00een via\u021ba real\u0103, iar recenzia personal\u0103 a cuiva este sursa de informa\u021bii \u00een care clien\u021bii au cea mai mare \u00eencredere.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru ambasadorii de marc\u0103, este mult mai u\u0219or s\u0103 \u00ee\u0219i influen\u021beze publicul \u00eentr-un mod autentic \u0219i veritabil, s\u0103 c\u00e2\u0219tige aten\u021bia \u0219i entuziasmul publicului cu privire la produsele \u0219i serviciile dumneavoastr\u0103.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Eficien\u021b\u0103 din punct de vedere al costurilor<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 cum am men\u021bionat mai sus, marketingul de advocacy poate fi mult mai eficient din punct de vedere al costurilor dec\u00e2t promovarea tradi\u021bional\u0103 \u0219i alte campanii de marketing sau v\u00e2nz\u0103ri. \u00cen timp ce unii ambasadori de marc\u0103 pot fi pl\u0103ti\u021bi cu bani, produse gratuite sau carduri cadou, cei mai de succes ambasadori tind s\u0103 fie cei a c\u0103ror motiva\u021bie principal\u0103 este s\u0103 vad\u0103 c\u0103 marca se dezvolt\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen multe cazuri, ambasadorii brandului sunt proprii angaja\u021bi. Chiar dac\u0103 multe companii au \u0219i programe de ambasadori pl\u0103ti\u021bi, acestea sunt totu\u0219i foarte costisitoare. \u00cen compara\u021bie cu promo\u021biile costisitoare, ambasadorii pot face o treab\u0103 mult mai bun\u0103 pentru a atrage aten\u021bia publicului, pentru a ajunge la un public mai larg \u0219i pentru a face mai multe v\u00e2nz\u0103ri.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Brandingul de angajator \u00eembun\u0103t\u0103\u021bit \u0219i mai mul\u021bi candida\u021bi de \u00eenalt\u0103 calitate la un loc de munc\u0103<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen afar\u0103 de a conduce la mai mult\u0103 vizibilitate, con\u0219tientizare a brandului \u0219i v\u00e2nz\u0103ri, ambasadoratul de brand poate fi o modalitate foarte eficient\u0103 de a \u00eembun\u0103t\u0103\u021bi brandul de angajator al organiza\u021biei dvs. \u0219i, prin urmare, de a atrage mai mul\u021bi candida\u021bi de \u00eenalt\u0103 calitate pentru posturile vacante.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Angaja\u021bii care sunt m\u00e2ndri c\u0103 fac parte din compania dvs. pot r\u0103sp\u00e2ndi vorba despre valorile cheie ale brandului dvs., despre EVP \u0219i despre propria lor experien\u021b\u0103 de angajat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cine poate fi un ambasador al m\u0103rcii?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depinde de obiectivele companiei tale (\u0219i de programul t\u0103u de ambasadori), totu\u0219i &#8211; orice angajat are poten\u021bialul de a fi un ambasador de brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&gt;Angaja\u021bii din v\u00e2nz\u0103ri, resurse umane, marketing, comunicare, produs, inginerie \u0219i management se pot transforma \u00een ambasadori de marc\u0103 eficien\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iat\u0103 c\u00e2teva exemple de rezultate pe care le pot aduce angaja\u021bii din cadrul acestor oameni:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e2nz\u0103ri: crearea de noi oportunit\u0103\u021bi, reducerea ciclului de v\u00e2nz\u0103ri, cre\u0219terea veniturilor \u0219i a lead pipeline-ului<\/li>\n\n\n\n<li>Resurse umane: v\u0103 construie\u0219te reputa\u021bia de angajator, cre\u0219te recrutarea \u0219i reten\u021bia, \u00eembun\u0103t\u0103\u021be\u0219te fondul de talente,&nbsp;<\/li>\n\n\n\n<li>Marketing: con\u0219tientizarea m\u0103rcii, generarea de lead-uri, share-uri sociale, trafic web<\/li>\n\n\n\n<li>Produs &amp;; Inginerie: con\u0219tientizarea produsului, thought leadership&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen general, angaja\u021bii care obi\u0219nuiesc s\u0103 comunice cu persoane din afara companiei sunt cei care vor aduce cele mai mari rezultate. \u00cen aceast\u0103 nou\u0103 er\u0103 digital\u0103 \u0219i social\u0103, practic fiecare angajat are o re\u021bea profesional\u0103 mare. \u00cen plus, mul\u021bi dintre ei \u00eemp\u0103rt\u0103\u0219esc deja informa\u021bii despre afacerea dvs., indiferent dac\u0103 directorii \u00ee\u0219i dau seama sau nu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centre social media, e-mail \u0219i alte servicii, angaja\u021bii B2B au un num\u0103r semnificativ de persoane cu care comunic\u0103 \u0219i cu care au rela\u021bii bune \u0219i de \u00eencredere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen medie \u0219i av\u00e2nd \u00een vedere natura rolurilor lor (de exemplu, cerin\u021ba de a rela\u021biona cu persoane din afara companiei lor), v\u00e2nz\u0103rile, marketingul \u0219i managementul vor avea cele mai mari re\u021bele profesionale \u0219i pot aduce cele mai mari rezultate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De unde s\u0103 \u00eencepi?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cerul este limita atunci c\u00e2nd v\u0103 decide\u021bi s\u0103 lansa\u021bi un program de ambasadori ai angaja\u021bilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 alege\u021bi s\u0103 angaja\u021bi ambasadori sau s\u0103 colabora\u021bi cu influenceri, un loc excelent pentru a \u00eencepe este cu resursele umane ale companiei dumneavoastr\u0103. Cu timpul \u0219i cu succes, este posibil ca programul dvs. s\u0103 ajung\u0103 la un punct \u00een care majoritatea lucr\u0103torilor companiei dvs. s\u0103 ia apoi parte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu toate acestea &#8211; \u0219i la \u00eenceput &#8211; este mai bine s\u0103 lua\u021bi lucrurile cu un pas. \u00cencepe\u021bi la scar\u0103 mic\u0103, analiza\u021bi, itera\u021bi, ar\u0103ta\u021bi succesul, \u00eembun\u0103t\u0103\u021bi\u021bi \u0219i repeta\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen special atunci c\u00e2nd sunte\u021bi la \u00eenceput, este important s\u0103 v\u0103 concentra\u021bi pe atragerea \u00een programul dumneavoastr\u0103 a angaja\u021bilor care doresc cu adev\u0103rat s\u0103 participe \u0219i c\u0103rora le place \u0219i au experien\u021b\u0103 cu social media \u0219i alte platforme moderne de comunicare \u0219i networking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chiar dac\u0103 pare un lucru foarte organic, nu este at\u00e2t de u\u0219or s\u0103 execu\u021bi programe de promovare a angaja\u021bilor de succes. Iat\u0103 care sunt pa\u0219ii pe care trebuie s\u0103 \u00eei urma\u021bi pentru a crea un program de succes de ambasadori \u00een compania dumneavoastr\u0103:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identifica\u021bi regulile programului de ambasadorat al brandului dumneavoastr\u0103<\/li>\n\n\n\n<li>\u00cenv\u0103\u021ba\u021bi-v\u0103 angaja\u021bii cum s\u0103 fie ambasadori (ce trebuie \u0219i ce nu trebuie s\u0103 fac\u0103)<\/li>\n\n\n\n<li>Alege\u021bi ambasadorii interni actuali<\/li>\n\n\n\n<li>Oferi\u021bi s\u0103 trece\u021bi un sondaj pentru a dezv\u0103lui cine sunt poten\u021bialii dumneavoastr\u0103 ambasadori<\/li>\n\n\n\n<li>Afirma\u021bi \u00een mod clar beneficiile pe care le aduce ambasadoratul de brand at\u00e2t pentru indivizi, c\u00e2t \u0219i pentru compania dvs. \u00een ansamblu<\/li>\n\n\n\n<li>Crea\u021bi \u0219i distribui\u021bi con\u021binut relevant pentru publicul intern (doar a\u0219a vor dori s\u0103 \u00eel \u00eemp\u0103rt\u0103\u0219easc\u0103 cu re\u021belele lor)<\/li>\n\n\n\n<li>Faciliteaz\u0103 pentru ambasadori s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 con\u021binutul la nivel extern<\/li>\n\n\n\n<li>Estima\u021bi impactul activit\u0103\u021bii de ambasador al m\u0103rcii<\/li>\n\n\n\n<li>Recunoa\u0219te\u021bi \u0219i r\u0103spl\u0103ti\u021bi ambasadorii brandului dumneavoastr\u0103<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Crearea unui program de ambasadori de brand care s\u0103 se potriveasc\u0103 obiectivelor dumneavoastr\u0103<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00e2ndi\u021bi-v\u0103 la ceea ce \u00eencerca\u021bi s\u0103 atinge\u021bi cu programul dumneavoastr\u0103 de ambasadori de brand \u0219i la c\u00e2t de mult pute\u021bi investi. \u00centreprinderile diferite au cerin\u021be diferite pentru ambasadorii lor \u0219i cerin\u021be diferite pentru programele lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 o mul\u021bime de modalit\u0103\u021bi de a \u00eencepe programul de ambasadori de brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Furniza\u021bi ambasadorilor dvs. produse complementare.<\/li>\n\n\n\n<li> Trimite\u021bi ambasadorilor dumneavoastr\u0103 o reducere la produsele dumneavoastr\u0103.<\/li>\n\n\n\n<li>Pagati ambasadorii \u00een mod regulat:\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cu un astfel de model de plat\u0103, ambasadorul de marc\u0103 este de acord s\u0103 promoveze compania \u0219i s\u0103-\u0219i \u00eendeplineasc\u0103 acordurile pentru o tax\u0103 lunar\u0103 fix\u0103.<\/li>\n\n\n\n<li>Aceast\u0103 plat\u0103 trebuie s\u0103 fie furnizat\u0103 indiferent dac\u0103 a\u021bi \u00eens\u0103rcinat ambasadorul cu munca sau nu.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ambasadorii primesc un anumit comision pentru cump\u0103r\u0103turile legate de activit\u0103\u021bile lor de promovare. Programele de afiliere acoper\u0103 de obicei un cod unic de reducere care serve\u0219te drept stimulent pentru ca adep\u021bii s\u0103 cumpere.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pute\u021bi, de asemenea, s\u0103 combina\u021bi oricare dintre aceste metode pentru a v\u0103 crea un program unic de ambasadori sau s\u0103 comanda\u021bi publica\u021bii prin intermediul unor servicii precum <a href=\"https:\/\/prnews.io\/\">PRNEWS.IO<\/a>, ceea ce v\u0103 va cre\u0219te popula\u021bia \u0219i v\u0103 va construi o bun\u0103 reputa\u021bie. PRNews.io ofer\u0103 distribuirea garantat\u0103 a con\u021binutului \u00een publica\u021bii din \u00eentreaga lume. Platforma PRNews.io v\u0103 poate ajuta s\u0103 atrage\u021bi aten\u021bia \u00een r\u00e2ndul poten\u021bialilor clien\u021bi, parteneri \u0219i investitori \u0219i s\u0103 v\u0103 cre\u0219te\u021bi v\u00e2nz\u0103rile. V\u0103 va ajuta s\u0103 nu mai pierde\u021bi timp c\u0103ut\u00e2nd \u0219i propun\u00e2ndu-v\u0103 o mul\u021bime de puncte de difuzare a presei pentru a v\u0103 publica acolo comunicatul de pres\u0103, \u0219tirea sau povestea. PRNews.io este un serviciu care pune \u00een leg\u0103tur\u0103 m\u0103rcile \u0219i jurnali\u0219tii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bottom Line<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Candida\u021bii poten\u021biali \u0219i utilizatorii au mai mult\u0103 \u00eencredere \u00een recomand\u0103rile reale dec\u00e2t \u00een reclamele tradi\u021bionale. \u0218i cum ambasadorii ocup\u0103 o pozi\u021bie de specialist, \u00eencrederea poten\u021bialilor clien\u021bi este \u0219i mai mare.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Succesul brandingului de angajator \u0219i al recrut\u0103rii depinde mai mult ca niciodat\u0103 de buna reputa\u021bie a angajatorului pe platformele sociale &#8211; ambasadorii corporativi pot ajuta \u00een acest sens. Dac\u0103 brandurile se bazeaz\u0103 pe ambasadorii lor de brand, ob\u021bin multe beneficii. Dac\u0103 nu \u00eei au acum, este \u00eentotdeauna o idee bun\u0103 s\u0103 apeleze la ajutorul unor servicii profesionale, cum ar fi <a href=\"https:\/\/prnews.io\" title=\"\">PRNEWS.IO<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform2 {\r\n    background-image: url(\"https:\/\/prnews.io\/blog\/book.png\");\r\n    background-position: right top;\r\n\tbackground-position: bottom 20px right 20px;\r\n    background-repeat: no-repeat;\r\n    background-size: 20%;\r\n}\r\n#PRN-content-platform-top2 {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn2\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top2\"> \r\n<div id=\"PRN-content-platform2\"> <h2>Online Publicity Workbook<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100+ content ideas for your B2B startup;<\/li>\r\n        <li>ideal for do-it-yourself publicity plans;<\/li>\r\n        <li>schedule your PR campaign in advance.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn2\"><a href=\"https:\/\/prnews.io\/get\/tmp-guide\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Get My Free eBook<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cite\u0219te mai mult:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/how-to-become-an-instagram-influencer.html\">Cum s\u0103 devii un influencer Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/instagram-shadowban.html\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 evi\u021bi Instagram Shadowban<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/instagram-creator-studio.html\">Ghidul suprem pentru Instagram Creator Studio<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/twitter-shadowban.html\">Twitter Shadowban: Ce este \u0219i cum se elimin\u0103<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Reputarea \u0219i popularitatea determin\u0103 succesul unui brand spre un viitor mare. Ast\u0103zi nu este suficient ca brandurile s\u0103 se promoveze c\u00e2t mai bine &#8211; au nevoie de influenceri adev\u0103ra\u021bi \u0219i credibili. Recenziile personale de la oameni reali vor duce la o reac\u021bie mai bun\u0103 din partea publicului dec\u00e2t \u0219tirile direct de la marc\u0103. Aceast\u0103 postare explic\u0103 cine sunt ambasadorii de brand, ce beneficii ofer\u0103 \u0219i cum pot c\u00e2\u0219tiga brandurile de pe urma angaja\u021bilor lor, cum sunt diferi\u021bi de influenceri \u0219i cum pute\u021bi \u00eencepe un program de ambasadori de succes. Noua er\u0103 a marketingului Platformele de social media au schimbat pentru<\/p>\n","protected":false},"author":5,"featured_media":3958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi"],"aioseo_notices":[],"_links":{"self":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/3956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/comments?post=3956"}],"version-history":[{"count":12,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/3956\/revisions"}],"predecessor-version":[{"id":10276,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/3956\/revisions\/10276"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/media\/3958"}],"wp:attachment":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/media?parent=3956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/categories?post=3956"},{"taxonomy":"post_tag","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/tags?post=3956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}