{"id":2481,"date":"2021-04-22T21:53:18","date_gmt":"2021-04-22T19:53:18","guid":{"rendered":"\/blog\/?p=2481"},"modified":"2025-09-27T16:49:53","modified_gmt":"2025-09-27T14:49:53","slug":"cum-sa-alegi-cele-mai-relevante-cuvinte-cheie-pentru-pozitionare","status":"publish","type":"post","link":"\/ro\/blog\/cum-sa-alegi-cele-mai-relevante-cuvinte-cheie-pentru-pozitionare.html","title":{"rendered":"Cum se aleg cele mai relevante cuvinte cheie pentru pozi\u021bionare?"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Aten\u021bie! Analiza calitativ\u0103 a cuvintelor cheie duce la succesul ac\u021biunilor ulterioare \u00een activit\u0103\u021bile dumneavoastr\u0103 SEO. Dac\u0103 nu efectua\u021bi \u00een prealabil o analiz\u0103 am\u0103nun\u021bit\u0103, o dat\u0103, pute\u021bi constata c\u0103 pozi\u021bia \u00eenalt\u0103 de c\u0103utare a site-ului pentru anumite cuvinte cheie nu produce rezultate tangibile. A\u0219adar&#8230; cum s\u0103 c\u0103uta\u021bi cuvinte-cheie?<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/prnews.io\/publishers\/\">Ob\u021bine\u021bi venituri suplimentare de pe urma blogului dumneavoastr\u0103!<\/a><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Ce sunt cuvintele cheie?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuvintele cheie sunt cuvintele \u0219i frazele pe care oamenii le introduc \u00een motoarele de c\u0103utare pentru a g\u0103si anumite informa\u021bii, servicii sau produse. Cuvintele cheie pot fi numite \u0219i &#8222;fraze cheie&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"836\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image1-1024x836.jpg\" alt=\"cum s\u0103 cau\u021bi cuvinte cheie instruc\u021biuni detaliate.\" class=\"wp-image-2483\" style=\"width:840px;height:685px\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/04\/image1-1024x836.jpg 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image1-300x245.jpg 300w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image1-150x122.jpg 150w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image1-768x627.jpg 768w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image1-480x392.jpg 480w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image1.jpg 1103w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Cercetare dup\u0103 cuvinte cheie<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Consider\u00e2nd cuvintele cheie \u00een contextul pozi\u021bion\u0103rii, exist\u0103 mai multe tipuri de cuvinte cheie:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cuvintele cheie de marc\u0103 (brand, numele companiei)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuvintele cheie de marc\u0103 sunt cuvintele cheie pe care utilizatorii motoarelor de c\u0103utare le tasteaz\u0103 mai des atunci c\u00e2nd nu cunosc adresa specific\u0103 a site-ului web al companiei, dar doresc s\u0103 o g\u0103seasc\u0103. \u00cen general, site-urile web nu au nevoie de ac\u021biuni speciale pentru a fi pe prima pozi\u021bie \u00een rezultatele c\u0103ut\u0103rii pentru fraza care reprezint\u0103 numele companiei. Motivul pentru care se \u00eent\u00e2mpl\u0103 acest lucru este c\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>denumirea companiei este de obicei unic\u0103 (dac\u0103 sunte\u021bi \u00eenc\u0103 \u00een procesul de alegere a numelui companiei &#8211; verifica\u021bi dac\u0103 mai exist\u0103 o alt\u0103 companie cu acela\u0219i nume, altfel este posibil ca site-ul dvs. s\u0103 nu se afle pe primul loc \u00een rezultatele c\u0103ut\u0103rii pentru fraza care include numele companiei);<\/li>\n\n\n\n<li>numele domeniului este, de obicei, o potrivire exact\u0103 cu numele companiei. \u0218i acest lucru ajut\u0103, de asemenea, ca site-ul cu numele companiei s\u0103 apar\u0103 \u00een rezultatele de c\u0103utare ridicate.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cuvintele cheie generale<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Locurile cheie generale sunt fraze de cuvinte cheie care constau \u00een principal din 1-2 cuvinte. Acest tip de cuvinte cheie este cel mai adesea folosit de utilizatorii care sunt interesa\u021bi de anumite produse \u0219i servicii, dar care nu au \u00eenc\u0103 preferin\u021be specifice. O clasare ridicat\u0103 \u00een rezultatele c\u0103ut\u0103rilor pentru aceste cuvinte cheie nu ofer\u0103 neap\u0103rat beneficii companiei. \u00cen plus, pozi\u021bionarea pe astfel de cuvinte cheie este semnificativ complicat\u0103 din cauza nivelului ridicat de concuren\u021b\u0103. Exemple pentru urm\u0103toarele cuvinte cheie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>universit\u0103\u021bi;<\/li>\n\n\n\n<li>dress;<\/li>\n\n\n\n<li>ceasuri;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cuvintele cheie cu coad\u0103 lung\u0103<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuvintele cheie de acest tip includ, \u00een primul r\u00e2nd, fraze de cuvinte cheie cu dou\u0103 sau mai multe cuvinte cheie. Utilizatorii de internet care tasteaz\u0103 astfel de cuvinte \u00een motoarele de c\u0103utare au nevoi mai specifice \u0219i \u0219tiu exact ce caut\u0103. Pozi\u021bionarea pe cuvinte cheie de acest tip este mai u\u0219oar\u0103, deoarece concuren\u021ba aici este mai mic\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Universit\u0103\u021bi MBA \u00een Berlin<\/li>\n\n\n\n<li>Rochie de mireas\u0103 alb\u0103<\/li>\n\n\n\n<li>Monitor b\u0103rb\u0103tesc cu curea<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 compara\u021bie se refer\u0103 \u00een principal la site-urile legate de o anumit\u0103 afacere &#8211; v\u00e2nzarea sau promovarea de servicii sau produse. Pe l\u00e2ng\u0103 tipurile de cuvinte cheie de mai sus, pute\u021bi selecta \u0219i cuvinte cheie informative legate de c\u0103utarea unor r\u0103spunsuri specifice, cum ar fi &#8222;capitala Portugaliei&#8221;, &#8222;cum se fierb ou\u0103le&#8221; sau &#8222;pre\u0219edintele Republicii Cehe&#8221;.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u00cen concluzie:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cu c\u00e2t o fraz\u0103 tastat\u0103 \u00eentr-un motor de c\u0103utare con\u021bine mai pu\u021bine cuvinte, cu at\u00e2t este mai des folosit\u0103 de c\u0103tre utilizatorii de internet. \u00cen acela\u0219i timp, pe m\u0103sur\u0103 ce num\u0103rul de cuvinte dintr-o fraz\u0103 scade, cre\u0219te \u0219i concuren\u021ba (respectiv, cre\u0219te \u0219i complexitatea \u0219i costul pozi\u021bion\u0103rii pentru acel cuv\u00e2nt cheie).<\/li>\n\n\n\n<li>cu c\u00e2t o fraz\u0103 tastat\u0103 \u00eentr-un motor de c\u0103utare con\u021bine mai multe cuvinte, cu at\u00e2t concuren\u021ba va fi mai mic\u0103, precum \u0219i frecven\u021ba de c\u0103utare a acelei fraze \u00een r\u00e2ndul utilizatorilor va fi mai mic\u0103.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, merit\u0103 ad\u0103ugat c\u0103 un num\u0103r mai mare de cuvinte tastate \u00een motorul de c\u0103utare este un indicator al unor nevoi mai specifice. Respectiv, exist\u0103 o \u0219ans\u0103 mai mare ca, trec\u00e2nd de pe pagina de rezultate a c\u0103ut\u0103rii pe site-ul dumneavoastr\u0103, utilizatorul s\u0103 g\u0103seasc\u0103 informa\u021biile necesare pe site-ul dumneavoastr\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 cau\u021bi cuvinte cheie?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cunoa\u0219te\u021bi deja tipurile de cuvinte cheie \u0219i principalele lor caracteristici. Dar cum s\u0103 le g\u0103si\u021bi? Exist\u0103 mai multe modalit\u0103\u021bi:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enumera\u021bi produsele \u0219i serviciile pe care le oferi\u021bi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aceasta este principala \u0219i cea mai eficient\u0103 modalitate de a crea o list\u0103 de cuvinte cheie pentru pozi\u021bionare. \u00cen acela\u0219i timp, este important s\u0103 nu uita\u021bi de domeniul \u00een care v\u0103 desf\u0103\u0219ura\u021bi activitatea. \u00cen cazul unei companii din exemplul nostru care \u00ee\u0219i ofer\u0103 serviciile doar \u00eentr-o anumit\u0103 loca\u021bie, merit\u0103 s\u0103 ad\u0103uga\u021bi numele ora\u0219ului la cuvintele cheie, deoarece acesta este modul \u00een care majoritatea utilizatorilor de Internet vor c\u0103uta acest serviciu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iat\u0103 c\u00e2teva exemple de cuvinte cheie, pe care le pute\u021bi alege \u00een func\u021bie de afacerea dumneavoastr\u0103:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exemplul 1:<\/strong> service pentru calculatoare \u00een California:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>repara\u021bii de laptopuri California<\/li>\n\n\n\n<li>repara\u021bii de calculatoare California<\/li>\n\n\n\n<li>cur\u0103\u021bare laptopuri California<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exemplu 2: <\/strong>magazin online de accesorii pentru produsele Apple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>caziphone 6s<\/li>\n\n\n\n<li>iphone 10 baterie<\/li>\n\n\n\n<li>\u00eenc\u0103rc\u0103tor pentru iPhone 4<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Utiliza\u021bi sugestiile motorului de c\u0103utare Google<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen timp ce introduce\u021bi o fraz\u0103 selectat\u0103, Google ofer\u0103, de obicei, c\u00e2teva sugestii, astfel \u00eenc\u00e2t utilizatorii pot \u00eencerca s\u0103 g\u0103seasc\u0103 informa\u021biile care \u00eei intereseaz\u0103 pentru alte fraze adecvate. Aceste sfaturi pot fi g\u0103site \u00een dou\u0103 locuri:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"714\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image8-1024x714.jpg\" alt=\"\" class=\"wp-image-2484\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/04\/image8-1024x714.jpg 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image8-300x209.jpg 300w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image8-150x105.jpg 150w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image8-768x536.jpg 768w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image8-480x335.jpg 480w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image8.jpg 1105w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">despre lista de rezultate ale c\u0103ut\u0103rii:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00een c\u00e2mpul \u00een care scriem cuvintele cheie:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"808\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image11-1024x808.jpg\" alt=\"cum s\u0103 cau\u021bi cuvinte cheie instruc\u021biuni pas cu pas.\" class=\"wp-image-2485\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/04\/image11-1024x808.jpg 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image11-300x237.jpg 300w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image11-150x118.jpg 150w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image11-768x606.jpg 768w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image11-480x379.jpg 480w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image11.jpg 1126w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aceste sugestii sunt un bun ghid nu doar pentru cei care caut\u0103 informa\u021bii, ci \u0219i pentru cei care vor s\u0103 aleag\u0103 cuvinte cheie pentru pozi\u021bionarea site-ului. Sugestiile includ fraze asem\u0103n\u0103toare cu cele tastate de dumneavoastr\u0103, care sunt adesea folosite de c\u0103tre utilizatorii de internet.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Folosi\u021bi instrumentul Ubersuggest<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Ubersuggest<\/a> este un instrument care func\u021bioneaz\u0103 similar cu sugestiile motorului de c\u0103utare Google. Pe baza unui cuv\u00e2nt cheie, ve\u021bi primi sugestii ale altora &#8211; cuvinte cheie similare care merit\u0103 pozi\u021bionate, pentru c\u0103 \u0219i utilizatorii de internet le caut\u0103.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este foarte u\u0219or de utilizat acest instrument:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image13-1024x450.png\" alt=\"cum s\u0103 cau\u021bi cuvinte cheie cu ubersuggest.\" class=\"wp-image-2486\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/04\/image13-1024x450.png 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image13-300x132.png 300w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image13-150x66.png 150w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image13-768x337.png 768w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image13-480x211.png 480w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image13.png 1432w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen c\u00e2mpul (1) se introduce cuv\u00e2ntul cheie principal, \u00een c\u00e2mpul (2) se selecteaz\u0103 English\/United Kingdom pentru c\u0103 ne intereseaz\u0103 cuvintele cheie \u00een limba englez\u0103, populare \u00een Marea Britanie, \u0219i se face click pe Search. Iat\u0103 c\u00e2teva exemple de rezultate ob\u021binute pentru cuv\u00e2ntul cheie &#8222;sightseeing trips&#8221;:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image7-1024x768.png\" alt=\"\" class=\"wp-image-2487\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/04\/image7-1024x768.png 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image7-300x225.png 300w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image7-150x112.png 150w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image7-768x576.png 768w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image7-480x360.png 480w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image7.png 1086w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O list\u0103 similar\u0103 de cuvinte cheie poate fi ob\u021binut\u0103 tast\u00e2nd pe r\u00e2nd la bara de c\u0103utare<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>excursii turistice A;<\/li>\n\n\n\n<li>excursiuni turistice B;<\/li>\n\n\n\n<li>excursiuni turistice C;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218i apoi trebuie s\u0103 ad\u0103uga\u021bi op\u021biunile oferite de motorul de c\u0103utare. Cu Ubersuggest acest proces va fi realizat automat.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Utiliza\u021bi instrumentul KeywordTool<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Un instrument similar este <a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">KeywordTool<\/a>. Principiul func\u021bion\u0103rii sale este foarte asem\u0103n\u0103tor, dar num\u0103rul de propuneri cu cuvinte cheie gata f\u0103cute este \u0219i mai mare. Interfa\u021ba KeywordTool este destul de intuitiv\u0103 \u0219i u\u0219or de utilizat:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"296\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image12-1024x296.png\" alt=\"\" class=\"wp-image-2488\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/04\/image12-1024x296.png 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image12-300x87.png 300w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image12-150x43.png 150w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image12-768x222.png 768w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image12-480x139.png 480w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image12.png 1054w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen c\u00e2mpul (1) trebuie s\u0103 introduce\u021bi cuv\u00e2ntul cheie de baz\u0103, pe baza c\u0103ruia dori\u021bi s\u0103 genera\u021bi sugestii pentru alte cuvinte cheie, apoi face\u021bi clic pe butonul (2).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iat\u0103 rezultatele \u00een acest caz:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"896\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image3-1024x896.png\" alt=\"\" class=\"wp-image-2489\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/04\/image3-1024x896.png 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image3-300x263.png 300w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image3-150x131.png 150w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image3-768x672.png 768w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image3-480x420.png 480w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image3.png 1074w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5. Utiliza\u021bi instrumentul Google AdWords Keywords Planner<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Un alt instrument care v\u0103 ajut\u0103 s\u0103 alege\u021bi cuvintele cheie potrivite pentru pozi\u021bionare este Google AdWords KeywordTool. Pentru a-l utiliza, trebuie s\u0103 v\u0103 conecta\u021bi la contul Google \u0219i s\u0103 urma\u021bi <a href=\"https:\/\/ads.google.com\/intl\/en_en\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">acest link<\/a> \u00een browserul dumneavoastr\u0103. Pute\u021bi ob\u021bine o list\u0103 de sugestii de cuvinte cheie prin selectarea op\u021biunii &#8222;Find keyword and ad group (Discover new keywords)&#8221; (G\u0103si\u021bi cuvinte cheie \u0219i grupuri de anun\u021buri (Descoperi\u021bi cuvinte cheie noi).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image5-1024x482.png\" alt=\"\" class=\"wp-image-2490\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/04\/image5-1024x482.png 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image5-300x141.png 300w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image5-150x71.png 150w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image5-768x361.png 768w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image5-480x226.png 480w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image5.png 1282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Apoi introduce\u021bi cuv\u00e2ntul cheie principal \u00een c\u00e2mpul (1), de exemplu, a\u0219a cum se arat\u0103 mai jos &#8211; &#8222;hran\u0103 pentru c\u00e2ini&#8221;, \u0219i face\u021bi clic pe (2) &#8211; Show Suggestions (Get Results).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultatele din fila Sugestii de cuvinte cheie ar trebui s\u0103 se prezinte dup\u0103 cum urmeaz\u0103:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image2-1024x549.png\" alt=\"\" class=\"wp-image-2491\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/04\/image2-1024x549.png 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image2-300x161.png 300w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image2-150x80.png 150w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image2-768x412.png 768w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image2-480x257.png 480w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image2.png 1365w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cum se analizeaz\u0103 cuvintele cheie din punct de vedere al traficului poten\u021bial?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cu o list\u0103 complet\u0103 de cuvinte cheie creat\u0103 prin metodele descrise mai sus, singurul lucru pe care trebuie s\u0103 \u00eel facem este s\u0103 verific\u0103m c\u00e2t de des este c\u0103utat un cuv\u00e2nt cheie de c\u0103tre utilizatorii de c\u0103utare Google. Pute\u021bi face acest lucru cu ajutorul instrumentului Google AdWords KeywordTool men\u021bionat mai sus. De data aceasta \u00eens\u0103, accesa\u021bi pagina <a href=\"https:\/\/ads.google.com\/intl\/en_en\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">KeywordPlanner<\/a>, selecta\u021bi op\u021biunea &#8222;Download keyword ideas&#8221; \u0219i lipi\u021bi cuvintele cheie, al c\u0103ror num\u0103r \u00een c\u0103ut\u0103ri dori\u021bi s\u0103 le verifica\u021bi, \u00een c\u00e2mpul de mai jos.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image9-1024x455.png\" alt=\"\" class=\"wp-image-2492\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/04\/image9-1024x455.png 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image9-300x133.png 300w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image9-150x67.png 150w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image9-768x341.png 768w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image9-480x213.png 480w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image9.png 1248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Apoi da\u021bi click pe &#8222;save&#8221;. Iat\u0103 un exemplu de cum vor ar\u0103ta rezultatele c\u0103ut\u0103rii:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image6-1024x447.png\" alt=\"\" class=\"wp-image-2493\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/04\/image6-1024x447.png 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image6-300x131.png 300w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image6-150x66.png 150w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image6-768x336.png 768w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image6-1536x671.png 1536w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image6-480x210.png 480w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image6.png 1655w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Coloana &#8222;C\u0103ut\u0103ri medii lunare&#8221; con\u021bine informa\u021bii despre de c\u00e2te ori (\u00een medie) un cuv\u00e2nt cheie este tastat de c\u0103tre utilizatorii de internet \u00een motorul de c\u0103utare. \u00cen plus, dac\u0103 trece\u021bi cursorul peste pictograma din st\u00e2nga acestui num\u0103r, ve\u021bi ob\u021bine o prognoz\u0103 pentru anul viitor.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"689\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image4.png\" alt=\"\" class=\"wp-image-2494\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/04\/image4.png 992w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image4-300x208.png 300w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image4-150x104.png 150w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image4-768x533.png 768w, \/ro\/blog\/wp-content\/uploads\/2021\/04\/image4-480x333.png 480w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 cum se arat\u0103 \u00een exemplu, unele dintre cuvintele cheie sunt sezoniere. Acest lucru \u00eenseamn\u0103 c\u0103 popularitatea lor depinde \u00een principal de lun\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cum se interpreteaz\u0103 informa\u021biile despre c\u0103utarea medie pentru acest cuv\u00e2nt cheie? Pe baza exemplului, putem presupune c\u0103, fiind pe prima pozi\u021bie \u00een rezultatele c\u0103ut\u0103rii pentru expresia &#8222;last minute tours&#8221;, site-ul va ob\u021bine acela\u0219i num\u0103r de vizualiz\u0103ri pe lun\u0103? Din p\u0103cate, nu, rezultatul nu poate fi prezis cu exactitate.<\/p>\n\n\n<style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ce influen\u021beaz\u0103 competitivitatea cuvintelor cheie?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimul \u0219i foarte important factor \u00een alegerea cuvintelor cheie pentru pozi\u021bionare este competitivitatea acestora. De ea depinde costul \u0219i durata de pozi\u021bionare a site-ului pentru un anumit cuv\u00e2nt cheie. Evaluarea competitivit\u0103\u021bii cuvintelor cheie necesit\u0103 cuno\u0219tin\u021be speciale \u00een domeniul SEO \u0219i o anumit\u0103 experien\u021b\u0103. Prin urmare, voi enumera doar factorii care afecteaz\u0103 competitivitatea cuvintelor cheie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zona &#8211; Cele mai competitive cuvinte cheie sunt legate de cele mai profitabile domenii de activitate. Principalele sectoare sunt finan\u021bele, b\u0103ncile \u0219i asigur\u0103rile.<\/li>\n\n\n\n<li>un num\u0103r de concuren\u021bi &#8211; cu c\u00e2t sunt mai multe site-uri cu subiecte similare \u0219i companii care desf\u0103\u0219oar\u0103 activit\u0103\u021bi similare, cu at\u00e2t este mai greu s\u0103 ob\u021bine\u021bi un rezultat mai bun dec\u00e2t rezultatele concuren\u021bilor dumneavoastr\u0103.<\/li>\n\n\n\n<li>Optimizarea SEO a site-urilor web ale concuren\u021bilor &#8211; cu c\u00e2t mai multe site-uri web optimizate SEO se afl\u0103 \u00een rezultatele c\u0103ut\u0103rii pentru cuv\u00e2ntul cheie relevant, cu at\u00e2t mai greu va fi s\u0103 lua\u021bi locul pentru un alt site web nou.&nbsp;<\/li>\n\n\n\n<li>num\u0103rul \u0219i calitatea linkurilor care duc c\u0103tre site-urile web ale concuren\u021bilor &#8211; cu c\u00e2t mai multe linkuri de calitate au concuren\u021bii dumneavoastr\u0103, cu at\u00e2t mai greu este s\u0103 concura\u021bi cu ei pentru o pozi\u021bie \u00eenalt\u0103 \u00een rezultatele c\u0103ut\u0103rilor.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Aten\u021bie! Analiza calitativ\u0103 a cuvintelor cheie duce la succesul ac\u021biunilor ulterioare \u00een activit\u0103\u021bile dumneavoastr\u0103 SEO. Dac\u0103 nu efectua\u021bi \u00een prealabil o analiz\u0103 am\u0103nun\u021bit\u0103, o dat\u0103, pute\u021bi constata c\u0103 pozi\u021bia \u00eenalt\u0103 de c\u0103utare a site-ului pentru anumite cuvinte cheie nu produce rezultate tangibile. A\u0219adar&#8230; cum s\u0103 c\u0103uta\u021bi cuvinte-cheie? Ob\u021bine\u021bi venituri suplimentare de pe urma blogului dumneavoastr\u0103! Ce sunt cuvintele cheie? Cuvintele cheie sunt cuvintele \u0219i frazele pe care oamenii le introduc \u00een motoarele de c\u0103utare pentru a g\u0103si anumite informa\u021bii, servicii sau produse. Cuvintele cheie pot fi numite \u0219i &#8222;fraze cheie&#8221;. Consider\u00e2nd cuvintele cheie \u00een contextul pozi\u021bion\u0103rii, exist\u0103 mai multe tipuri<\/p>\n","protected":false},"author":14,"featured_media":2496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[857,8],"tags":[338],"class_list":["post-2481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-rentabilizarea-unui-site-web","tag-seo-en"],"aioseo_notices":[],"_links":{"self":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/2481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/comments?post=2481"}],"version-history":[{"count":13,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/2481\/revisions"}],"predecessor-version":[{"id":10443,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/2481\/revisions\/10443"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/media\/2496"}],"wp:attachment":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/media?parent=2481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/categories?post=2481"},{"taxonomy":"post_tag","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/tags?post=2481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}