{"id":2068,"date":"2022-12-05T01:42:00","date_gmt":"2022-12-04T23:42:00","guid":{"rendered":"\/blog\/?p=2068"},"modified":"2025-09-27T16:03:39","modified_gmt":"2025-09-27T14:03:39","slug":"top-cursuri-relatii-publice","status":"publish","type":"post","link":"\/ro\/blog\/top-cursuri-relatii-publice.html","title":{"rendered":"10+ Cursuri de rela\u021bii publice la care s\u0103 te \u00eenscrii gratuit \u00een 2023"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 multe aspecte implicate \u00een gestionarea cu succes a unei afaceri. \u00cen afar\u0103 de furnizarea de produse \u0219i servicii de top, o companie trebuie s\u0103 fie capabil\u0103 s\u0103 r\u0103sp\u00e2ndeasc\u0103 vestea despre ea \u00eens\u0103\u0219i \u0219i s\u0103 ajung\u0103 la publicul \u021bint\u0103. Cum \u0219tiu oamenii c\u0103 brandul dumneavoastr\u0103 exist\u0103? Acesta este momentul \u00een care ar trebui s\u0103 fie st\u0103p\u00e2nite abilit\u0103\u021bile de rela\u021bii publice \u0219i de comunicare pentru a v\u0103 ajuta afacerea s\u0103 fie remarcat\u0103 de publicul cump\u0103r\u0103tor. Dac\u0103 v\u0103 \u00eentreba\u021bi cum func\u021bioneaz\u0103 rela\u021biile publice \u0219i cum s\u0103 le st\u0103p\u00e2ni\u021bi singuri, iat\u0103 10 cursuri gratuite de rela\u021bii publice pe care ar trebui s\u0103 le \u00eencerca\u021bi.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/prnews.io\/serm\/\">Constituie o reputa\u021bie online pozitiv\u0103 &amp;; Elimin\u0103 negativele din SERP<\/a><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Trucuri de alegere a cursurilor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 naviga\u021bi pe internet, ve\u021bi g\u0103si o mul\u021bime de cursuri \u0219i masterclass-uri interesante. Aici v\u0103 confrunta\u021bi cu problema select\u0103rii celui care vi se potrive\u0219te. Pune\u021bi-v\u0103 c\u00e2teva \u00eentreb\u0103ri viabile pentru a merge mai departe \u00een loc s\u0103 r\u0103m\u00e2ne\u021bi blocat \u00een stadiul de a alege:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cine este vorbitorul?<\/li>\n\n\n\n<li>Ce program ofer\u0103?<\/li>\n\n\n\n<li>Exist\u0103 recenzii bune despre el?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Dup\u0103 ce a\u021bi f\u0103cut verificarea faptelor \u0219i a\u021bi venit cu suficiente informa\u021bii de fond, va fi mai u\u0219or s\u0103 alege\u021bi. Lua\u021bi \u00een considerare \u00eentre cel pu\u021bin zece sau cinci cursuri. Concentreaz\u0103-te asupra furnizorilor renumi\u021bi; astfel, exist\u0103 \u0219ansa s\u0103 pl\u0103te\u0219ti mai pu\u021bin, s\u0103 participi la v\u00e2nz\u0103ri sau s\u0103 prime\u0219ti unele bonusuri pentru un abonament sau o invita\u021bie a unui prieten.<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cele mai bine cotate cursuri online de PR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0103 ne concentr\u0103m asupra celor mai populare platforme educa\u021bionale care ofer\u0103 cursuri de rela\u021bii publice:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.semrush.com\/academy\/courses\/mastering-digital-pr-course-with-brian-dean\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Mastering Digital PR with Brian Dean<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"\/blog\/wp-content\/uploads\/2022\/12\/image-20-1024x444.png\" alt=\"\" class=\"wp-image-8432\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/12\/image-20-1024x444.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-20-300x130.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-20-150x65.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-20-768x333.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-20-1536x666.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-20-2048x888.png 2048w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-20-480x208.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Acest curs gratuit de rela\u021bii publice este conceput pentru afacerile care doresc s\u0103 se dezvolte cu ajutorul PR-ului \u00een orice industrie. Acesta include cele mai avansate strategii pe care autorul cursului, Brian Dean, le-a folosit pentru a ob\u021bine acoperire de pres\u0103 pentru propriul brand \u00een mass-media populare precum Forbes, Inc, Fast Company, TechCrunch \u0219i Vox. \u00censcriindu-v\u0103 la acest curs, ve\u021bi \u00eenv\u0103\u021ba cum s\u0103 atrage\u021bi aten\u021bia presei pas cu pas. Acest curs gratuit de rela\u021bii publice ar trebui s\u0103 fie util pentru afaceri din diferite industrii \u0219i micro-niches. Acesta v\u0103 \u00eenva\u021b\u0103 cum s\u0103 v\u0103 scala\u021bi eforturile de rela\u021bii publice de la 1-2 campanii pe an la 1-2 campanii pe lun\u0103.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.oxfordhomestudy.com\/courses\/online-pr-courses\/public-relations-free-course\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Rela\u021bii publice (curs scurt)<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"365\" src=\"\/blog\/wp-content\/uploads\/2022\/12\/image-21-1024x365.png\" alt=\"\" class=\"wp-image-8433\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/12\/image-21-1024x365.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-21-300x107.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-21-150x53.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-21-768x274.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-21-1536x547.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-21-480x171.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-21.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Acest curs gratuit de rela\u021bii publice ar trebui s\u0103 fie util pentru to\u021bi cei care lucreaz\u0103 deja \u00eentr-un rol de PR sau sunt interesa\u021bi s\u0103 \u00eenve\u021be ceva nou. Acest program de certificat de PR de la Oxford Home Study College ar trebui s\u0103 fie un punct de plecare perfect pentru to\u021bi cei dornici s\u0103 \u00eenve\u021be PR \u0219i s\u0103 ob\u021bin\u0103 un certificat de rela\u021bii publice. Subiectele de baz\u0103 acoperite de curs sunt diferen\u021bele dintre PR, publicitate \u0219i publicitate. De asemenea, se discut\u0103 despre cele mai utile instrumente de PR care ar trebui s\u0103 fie utile pentru a \u00eencepe \u0219i a ob\u021bine succes \u00een domeniul rela\u021biilor publice.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.classcentral.com\/course\/the-nuts-and-bolts-of-public-relations-53329\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Cele mai importante elemente de rela\u021bii publice<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"419\" src=\"\/blog\/wp-content\/uploads\/2022\/12\/image-22-1024x419.png\" alt=\"\" class=\"wp-image-8434\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/12\/image-22-1024x419.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-22-300x123.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-22-150x61.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-22-768x314.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-22-1536x629.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-22-480x196.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-22.png 1608w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cursul explic\u0103 cum s\u0103 creezi materiale colaterale legate de PR, inclusiv cum s\u0103 scrii un comunicat de pres\u0103, un story pitch \u0219i o list\u0103 de contacte media. Pute\u021bi folosi aceste materiale pentru a spune povestea companiei dumneavoastr\u0103 ca parte a campaniei de rela\u021bii publice. Acest curs gratuit de rela\u021bii publice v\u0103 \u00eenva\u021b\u0103 cum s\u0103 crea\u021bi materiale colaterale care s\u0103 r\u0103m\u00e2n\u0103 &#8222;pe mesaj&#8221; \u0219i s\u0103 comunice clar misiunea \u0219i valorile de baz\u0103 ale companiei. Cursul explic\u0103, de asemenea, cum s\u0103 lucra\u021bi cu jurnali\u0219tii \u0219i cu al\u021bi profesioni\u0219ti din domeniul mass-media \u00eentr-un mod care s\u0103 v\u0103 \u00eendeplineasc\u0103 obiectivele de comunicare.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.coursera.org\/learn\/wharton-communication-skills\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u00cembun\u0103t\u0103\u021birea abilit\u0103\u021bilor de comunicare<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" src=\"\/blog\/wp-content\/uploads\/2022\/12\/image-23-1024x486.png\" alt=\"\" class=\"wp-image-8435\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/12\/image-23-1024x486.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-23-300x143.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-23-150x71.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-23-768x365.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-23-1536x730.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-23-480x228.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-23.png 2042w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comunicarea joac\u0103 o importan\u021b\u0103 semnificativ\u0103 \u00een at\u00e2t de multe moduri. \u00cenv\u0103\u021b\u00e2nd cum s\u0103 comunice mai eficient \u00eei ajut\u0103 pe exper\u021bii \u00een PR s\u0103 \u00ee\u0219i ating\u0103 mai bine obiectivele. Profesorul premiat de la Wharton \u0219i autorul best-seller Maurice Schweitzer pred\u0103 acest curs gratuit. Acesta este conceput pentru a v\u0103 oferi instrumentele de care ave\u021bi nevoie pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi abilit\u0103\u021bile de comunicare \u0219i cele mai de succes strategii pentru a le folosi \u00een avantajul dumneavoastr\u0103. V\u0103 \u00eenva\u021b\u0103 cum s\u0103 afla\u021bi dac\u0103 cineva v\u0103 minte, s\u0103 dezvolta\u021bi \u00eencrederea \u00een persoana cu care comunica\u021bi \u0219i s\u0103 v\u0103 cere\u021bi scuze dac\u0103 ceva nu merge bine. Cursul &#8222;\u00cembun\u0103t\u0103\u021birea abilit\u0103\u021bilor de comunicare&#8221; explic\u0103 cum s\u0103 alegi mediul potrivit pentru comunicare, cum s\u0103 creezi un mesaj conving\u0103tor, cum \u0219i c\u00e2nd s\u0103 cooperezi etc. Finaliz\u00e2nd cursul, ve\u021bi \u00eenv\u0103\u021ba cum s\u0103 \u00een\u021belege\u021bi ce vor ceilal\u021bi, s\u0103 v\u0103 dezvolta\u021bi abilit\u0103\u021bile critice de comunicare \u0219i s\u0103 crea\u021bi un mesaj conving\u0103tor care s\u0103 v\u0103 ajute s\u0103 v\u0103 duce\u021bi afacerea mai departe.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.classcentral.com\/course\/principles-of-public-relations-53331\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Principii de rela\u021bii publice<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"416\" src=\"\/blog\/wp-content\/uploads\/2022\/12\/image-24-1024x416.png\" alt=\"\" class=\"wp-image-8436\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/12\/image-24-1024x416.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-24-300x122.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-24-150x61.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-24-768x312.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-24-1536x624.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-24-480x195.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-24.png 1614w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Acest curs gratuit de rela\u021bii publice acoper\u0103 principalele principii \u0219i teorii relevante pentru practic\u0103. Acesta explic\u0103 \u00een mod clar semnifica\u021bia rela\u021biilor publice \u0219i cum s\u0103 \u00een\u021belegi cum diferite m\u0103rci folosesc comunicarea strategic\u0103 pentru a-\u0219i atinge obiectivele. Cursul discut\u0103, de asemenea, implica\u021biile etice ale rela\u021biilor publice. Unul dintre modulele acestui curs gratuit ofer\u0103 informa\u021bii despre modul \u00een care func\u021bioneaz\u0103 responsabilitatea social\u0103 corporativ\u0103 \u0219i cum contribuie la obiectivele sociale prin implicarea \u00een ac\u021biuni de voluntariat sau practici de afaceri orientate spre etic\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.coursera.org\/learn\/personal-branding\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Introducere la brandingul personal<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"\/blog\/wp-content\/uploads\/2022\/12\/image-25-1024x436.png\" alt=\"\" class=\"wp-image-8438\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/12\/image-25-1024x436.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-25-300x128.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-25-150x64.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-25-768x327.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-25-1536x653.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-25-2048x871.png 2048w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-25-480x204.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> Urm\u0103torul curs gratuit de rela\u021bii publice pe care l-am ad\u0103ugat la lista noastr\u0103 de recomand\u0103ri este conceput de instructorul Kimberley R. Barker. Acesta v\u0103 ajut\u0103 s\u0103 \u00een\u021belege\u021bi ce \u00eenseamn\u0103 brandingul personal pentru brandul dumneavoastr\u0103. Cursul v\u0103 ajut\u0103 s\u0103 explora\u021bi cum s\u0103 crea\u021bi un brand personal care s\u0103 comunice \u00een mod autentic obiectivele de afaceri ale companiei dumneavoastr\u0103. \u00cenva\u021b\u0103 elementele de baz\u0103 ale securit\u0103\u021bii digitale \u0219i ale gestion\u0103rii reputa\u021biei. Ve\u021bi \u00eenv\u0103\u021ba cum s\u0103 stabili\u021bi o prezen\u021b\u0103 social\u0103 puternic\u0103 pentru brandul dvs. pe cel pu\u021bin trei platforme sociale \u0219i s\u0103 crea\u021bi un sistem pentru \u00eentre\u021binerea continu\u0103 a brandului.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.classcentral.com\/course\/working-with-the-media-53330\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Lucrul cu mass-media<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"\/blog\/wp-content\/uploads\/2022\/12\/image-26-1024x420.png\" alt=\"\" class=\"wp-image-8439\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/12\/image-26-1024x420.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-26-300x123.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-26-150x62.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-26-768x315.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-26-1536x630.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-26-480x197.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-26.png 1618w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a cum sugereaz\u0103 \u0219i numele acestui curs gratuit de rela\u021bii publice, v\u0103 ajut\u0103 s\u0103 \u00een\u021belege\u021bi mass-media \u0219i cum s\u0103 valorifica\u021bi puterea povestirii cu diferite puncte de informare. Cursul cuprinde 5 module \u00een care se explic\u0103 rolul rela\u021biilor publice, al mass-mediei \u0219i modul de a valorifica storytelling-ul cu diferite puncte de v\u00e2nzare. Ve\u021bi \u00eenv\u0103\u021ba asem\u0103n\u0103rile \u0219i diferen\u021bele dintre rela\u021biile publice \u0219i jurnalism, publicitate \u0219i marketing. Cursul explic\u0103 modul \u00een care func\u021bioneaz\u0103 diferitele tipuri de media \u0219i gatekeeping-ul \u00een rela\u021biile publice. \u00cen plus, ve\u021bi \u00eenv\u0103\u021ba arta comunicatelor de pres\u0103, ve\u021bi \u00een\u021belege elementele de baz\u0103 \u0219i ve\u021bi exersa scrierea propriului dvs. articol.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.coursera.org\/learn\/wharton-contagious-viral-marketing\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Marketing viral \u0219i cum s\u0103 creezi con\u021binuturi contagioase<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"\/blog\/wp-content\/uploads\/2022\/12\/image-27-1024x469.png\" alt=\"\" class=\"wp-image-8440\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/12\/image-27-1024x469.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-27-300x137.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-27-150x69.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-27-768x352.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-27-1536x704.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-27-2048x938.png 2048w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-27-480x220.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 v-a\u021bi \u00eentrebat vreodat\u0103 cum s\u0103 crea\u021bi con\u021binut care s\u0103 prind\u0103 la public, urm\u0103torul curs gratuit de rela\u021bii publice ar trebui s\u0103 v\u0103 fie de ajutor. Cursul este conceput de profesorul Jonah Berger, care te \u00eenva\u021b\u0103 cum s\u0103 fii mai eficient \u00een a-\u021bi comercializa ideile, s\u0103 generezi mai mult &#8222;word of mouth&#8221; \u0219i s\u0103 folose\u0219ti la maximum puterea platformelor de social media. Autorul cursului folose\u0219te exemple din cartea sa &#8222;Contagious: Why Things Catch On&#8221; pentru a ilustra strategii de succes despre cum s\u0103 folose\u0219ti buzz-ul pentru a crea vitalitate, astfel \u00eenc\u00e2t campaniile tale s\u0103 devin\u0103 mai u\u0219or de \u00eemp\u0103rt\u0103\u0219it pe re\u021belele sociale \u0219i \u00een alte p\u0103r\u021bi.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.classcentral.com\/course\/prcampaign-4223\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Campanii de rela\u021bii publice<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"374\" src=\"\/blog\/wp-content\/uploads\/2022\/12\/image-28-1024x374.png\" alt=\"\" class=\"wp-image-8441\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/12\/image-28-1024x374.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-28-300x110.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-28-150x55.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-28-768x281.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-28-1536x562.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-28-480x176.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-28.png 1608w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Campaniile de rela\u021bii publice sunt unul dintre cele mai interesante domenii ale rela\u021biilor publice. Aceast\u0103 cauz\u0103 gratuit\u0103 explic\u0103 ce sunt campaniile de rela\u021bii publice \u0219i care sunt cele mai populare practici pentru a pune la cale campanii. Cauza explic\u0103 structura unei campanii de rela\u021bii publice \u0219i ce pa\u0219i presupune punerea la punct a unei campanii. De asemenea, ve\u021bi \u00eenv\u0103\u021ba cum s\u0103 stabili\u021bi corect obiectivele, s\u0103 v\u0103 dezvolta\u021bi strategia \u0219i s\u0103 crea\u021bi tactici. Cursul gratuit acoper\u0103 elementele de baz\u0103 ale diferitelor teorii de campanie pe care le pute\u021bi pune \u00een practic\u0103.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.classcentral.com\/course\/swayam-mjm029-advertising-and-public-relations-34042\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Publicitate \u0219i rela\u021bii publice<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"378\" src=\"\/blog\/wp-content\/uploads\/2022\/12\/image-29-1024x378.png\" alt=\"\" class=\"wp-image-8443\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2022\/12\/image-29-1024x378.png 1024w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-29-300x111.png 300w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-29-150x55.png 150w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-29-768x283.png 768w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-29-1536x567.png 1536w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-29-480x177.png 480w, \/ro\/blog\/wp-content\/uploads\/2022\/12\/image-29.png 1610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Acest curs gratuit de rela\u021bii publice este conceput pentru a v\u0103 ajuta s\u0103 \u00een\u021belege\u021bi \u0219i s\u0103 cerne\u021bi prin multitudinea de informa\u021bii persuasive care ne sunt aruncate \u00een cale. Publicitatea \u0219i rela\u021biile publice merg m\u00e2n\u0103 \u00een m\u00e2n\u0103 \u00een vremurile noastre moderne. Acest curs v\u0103 va ajuta s\u0103 \u00een\u021belege\u021bi \u00een mod clar diferen\u021ba dintre aceste dou\u0103 domenii, s\u0103 v\u0103 dezvolta\u021bi expertiza \u00een fiecare dintre ele \u0219i s\u0103 \u00eenv\u0103\u021ba\u021bi cum s\u0103 beneficia\u021bi de utilizarea \u00eempreun\u0103 a publicit\u0103\u021bii \u0219i a rela\u021biilor publice. Dup\u0103 terminarea acestui curs gratuit, ve\u021bi ob\u021bine cuno\u0219tin\u021bele \u0219i abilit\u0103\u021bile necesare pentru a proiecta \u0219i gestiona comunicarea publicitar\u0103 \u0219i de rela\u021bii publice pentru a v\u0103 promova marca \u0219i a o face mai vizibil\u0103 pentru publicul \u021bint\u0103. Cursul v\u0103 \u00eenva\u021b\u0103, de asemenea, cum s\u0103 deveni\u021bi mai pricepu\u021bi \u00een planificarea \u0219i executarea managementului strategic al m\u0103rcii. Dac\u0103 inten\u021biona\u021bi doar s\u0103 v\u0103 \u00eencepe\u021bi cariera \u00een domeniul rela\u021biilor publice \u0219i al publicit\u0103\u021bii, acest curs ar trebui s\u0103 v\u0103 ajute s\u0103 g\u0103si\u021bi cuno\u0219tin\u021bele necesare pentru a fi angajabil \u0219i a avea succes \u00een ni\u0219a pe care a\u021bi ales-o.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cursuri de rela\u021bii publice pe Udemy<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"369\" src=\"\/blog\/wp-content\/uploads\/2021\/03\/udemy-1024x369.png\" alt=\"Cursuri de rela\u021bii publice pe Udemy\" class=\"wp-image-2074\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/03\/udemy-1024x369.png 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/03\/udemy-300x108.png 300w, \/ro\/blog\/wp-content\/uploads\/2021\/03\/udemy-150x54.png 150w, \/ro\/blog\/wp-content\/uploads\/2021\/03\/udemy-768x277.png 768w, \/ro\/blog\/wp-content\/uploads\/2021\/03\/udemy-480x173.png 480w, \/ro\/blog\/wp-content\/uploads\/2021\/03\/udemy.png 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este un alt loc de \u00eencredere care ajut\u0103 s\u0103 investe\u0219ti \u00een cuno\u0219tin\u021be \u0219i abilit\u0103\u021bi viitoare. Udemy este a doua cea mai cunoscut\u0103 platform\u0103 de \u00eenv\u0103\u021bare online din lume. Func\u021bioneaz\u0103 \u00een c\u00e2teva limbi \u0219i are o aplica\u021bie foarte util\u0103 pentru cei care sunt mereu \u00een mi\u0219care \u0219i nu pot studia de pe un calculator. Platforma coopereaz\u0103 cu multe companii mari \u0219i renumite. Ve\u021bi primi certificate dup\u0103 finalizarea cursului. Alte dou\u0103 cursuri interesante pe care le-am ad\u0103ugat pe list\u0103: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.udemy.com\/courses\/marketing\/public-relations\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cursuri de rela\u021bii publice<\/a><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8222;<a href=\"https:\/\/www.udemy.com\/course\/crisis-communications-how-to-survive-a-crisis-in-the-media\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Crisis Communications: Survive a Media Crisis<\/a>&#8222;&#8221; Costul este de 20 de dolari. Ve\u021bi \u00eenv\u0103\u021ba cum s\u0103 gestiona\u021bi orice situa\u021bie de urgen\u021b\u0103 \u00een domeniul rela\u021biilor publice, s\u0103 ar\u0103ta\u021bi \u00eencrez\u0103tor \u00een fa\u021ba camerei de filmat, s\u0103 organiza\u021bi o conferin\u021b\u0103 de pres\u0103 \u0219i s\u0103 face\u021bi planificare strategic\u0103. Acesta include 18 cursuri, \u00een total 10 ore de studiu.&nbsp;&nbsp;<\/li>\n\n\n\n<li> &#8222;<a href=\"https:\/\/www.udemy.com\/course\/advancedcommunicationskills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Advanced Communication Skills for 21st Century Leaders<\/a>&#8221; este un curs online proasp\u0103t, actualizat, despre luarea deciziilor rapide \u00een diferite situa\u021bii prin utilizarea abilit\u0103\u021bilor de comunicare. Aici ve\u021bi descoperi arta interac\u021biunii eficiente \u00eentre oameni \u0219i ve\u021bi fi un vorbitor \u00eencrez\u0103tor.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Platforma \u00ee\u0219i iube\u0219te vizitatorii \u0219i \u00eemp\u0103rt\u0103\u0219e\u0219te nout\u0103\u021bi \u0219i materiale proaspete \u00een blogul s\u0103u de pe site. De asemenea, ofer\u0103 recenzii ale studen\u021bilor \u0219i lucreaz\u0103 la cele negative, \u00eembun\u0103t\u0103\u021bind p\u0103r\u021bile slabe ale cursurilor.<\/p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cursuri de rela\u021bii publice pe Skillshare<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-15-at-9.59.43-AM-1024x432.png\" alt=\"Cursuri de rela\u021bii publice pe Skillshare\" class=\"wp-image-2075\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-15-at-9.59.43-AM-1024x432.png 1024w, \/ro\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-15-at-9.59.43-AM-300x127.png 300w, \/ro\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-15-at-9.59.43-AM-150x63.png 150w, \/ro\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-15-at-9.59.43-AM-768x324.png 768w, \/ro\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-15-at-9.59.43-AM-480x202.png 480w, \/ro\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-15-at-9.59.43-AM.png 1278w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este un loc \u00een care mul\u021bi oameni faimo\u0219i \u00ee\u0219i \u00eemp\u0103rt\u0103\u0219esc cuno\u0219tin\u021bele cu ceilal\u021bi. Pute\u021bi vizita site-ul lor \u0219i s\u0103 vede\u021bi cu ochii vo\u0219tri c\u00e2te lucruri ofer\u0103. Este posibil s\u0103 g\u0103si\u021bi cursuri de rela\u021bii publice destul de impresionante. Aici cump\u0103ra\u021bi un abonament \u0219i selecta\u021bi un plan tarifar pe care \u00eel dori\u021bi, astfel \u00eenc\u00e2t s\u0103 pute\u021bi ob\u021bine nenum\u0103rate ceasuri. Videoclipul introductiv v\u0103 va ajuta s\u0103 \u00een\u021belege\u021bi dac\u0103 a\u021bi selectat subiectul potrivit pentru \u00eenv\u0103\u021bare. Iat\u0103 care sunt cele mai bune:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.skillshare.com\/classes\/Public-Relations-How-to-Be-a-GovernmentPIO-Spokesperson\/1559986787?via=browse-recently-added-public-relations-layout-grid\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rela\u021bii publice: How to Be a Government\/PIO Spokesperson<\/a>&#8221; Cursul const\u0103 \u00een scurte videoclipuri care descriu cum s\u0103 te compor\u021bi \u00een timpul conferin\u021belor de pres\u0103 televizate, cum s\u0103 \u00ee\u021bi mi\u0219ti m\u00e2inile \u0219i alte p\u0103r\u021bi ale corpului pentru a p\u0103rea \u00eencrez\u0103tor \u0219i profesionist, \u00een ce mod trebuie s\u0103 r\u0103spunzi la \u00eentreb\u0103ri \u0219i cum s\u0103 te \u00eembraci pentru eveniment. Discursul este foarte productiv \u0219i con\u021bine \u00een principal fapte \u0219i experien\u021be de la persoane reale. Pute\u021bi \u00eencepe s\u0103 viziona\u021bi videoclipurile gratuit. Sub ele, ve\u021bi g\u0103si recenzii ale studen\u021bilor.<\/li>\n\n\n\n<li>&nbsp;&#8222;<a href=\"https:\/\/www.skillshare.com\/classes\/DIY-Public-Relations-Craft-Your-Press-Release\/1775842332?via=browse-recently-added-entrepreneurship-layout-grid\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DIY Public Relations: Craft Your Press Release<\/a>&#8221; Particip\u00e2nd la acest curs, ve\u021bi \u00eenv\u0103\u021ba cum s\u0103 v\u0103 st\u0103p\u00e2ni\u021bi textul, s\u0103 lucra\u021bi la con\u021binutul acestuia \u0219i s\u0103 \u00eel t\u0103ia\u021bi pentru a eviden\u021bia p\u0103r\u021bile importante \u0219i a transmite mesajul c\u0103tre public. Un set de videoclipuri prezint\u0103 laturi semnificative ale activit\u0103\u021bii pe care o desf\u0103\u0219oar\u0103 o persoan\u0103 de PR, de la lansarea direct\u0103 la interac\u021biunea cu jurnali\u0219tii.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Una dintre cele mai mari caracteristici ale platformei este c\u0103 pute\u021bi alege toate filtrele din panoul din st\u00e2nga, de la nivelul clasei p\u00e2n\u0103 la lungimea acesteia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform2 {\r\n    background-image: url(\"https:\/\/prnews.io\/blog\/book.png\");\r\n    background-position: right top;\r\n\tbackground-position: bottom 20px right 20px;\r\n    background-repeat: no-repeat;\r\n    background-size: 20%;\r\n}\r\n#PRN-content-platform-top2 {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn2\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top2\"> \r\n<div id=\"PRN-content-platform2\"> <h2>Online Publicity Workbook<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100+ content ideas for your B2B startup;<\/li>\r\n        <li>ideal for do-it-yourself publicity plans;<\/li>\r\n        <li>schedule your PR campaign in advance.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn2\"><a href=\"https:\/\/prnews.io\/get\/tmp-guide\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Get My Free eBook<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sum\u00e2nd: Cursuri de rela\u021bii publice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cet\u0103\u021benii din SUA pot g\u0103si cele mai bune cursuri de rela\u021bii publice baz\u00e2ndu-se pe mai mul\u021bi furnizori populari de educa\u021bie online pe Internet. Este mai bine dec\u00e2t testarea unor resurse necunoscute, deoarece aici; \u00een\u021belege\u021bi pentru ce pl\u0103ti\u021bi. Dac\u0103 nu v\u0103 place sursa, pute\u021bi ob\u021bine o rambursare sau vi se pot oferi alte cursuri pe care s\u0103 le asculta\u021bi. Site-urile mici nu pot oferi at\u00e2t de mult\u0103 siguran\u021b\u0103 \u0219i nivel de servicii, cum ar fi testele gratuite \u0219i bonusurile pentru clien\u021bii fideli.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exist\u0103 multe aspecte implicate \u00een gestionarea cu succes a unei afaceri. \u00cen afar\u0103 de furnizarea de produse \u0219i servicii de top, o companie trebuie s\u0103 fie capabil\u0103 s\u0103 r\u0103sp\u00e2ndeasc\u0103 vestea despre ea \u00eens\u0103\u0219i \u0219i s\u0103 ajung\u0103 la publicul \u021bint\u0103. Cum \u0219tiu oamenii c\u0103 brandul dumneavoastr\u0103 exist\u0103? Acesta este momentul \u00een care ar trebui s\u0103 fie st\u0103p\u00e2nite abilit\u0103\u021bile de rela\u021bii publice \u0219i de comunicare pentru a v\u0103 ajuta afacerea s\u0103 fie remarcat\u0103 de publicul cump\u0103r\u0103tor. Dac\u0103 v\u0103 \u00eentreba\u021bi cum func\u021bioneaz\u0103 rela\u021biile publice \u0219i cum s\u0103 le st\u0103p\u00e2ni\u021bi singuri, iat\u0103 10 cursuri gratuite de rela\u021bii publice pe care ar trebui s\u0103 le<\/p>\n","protected":false},"author":14,"featured_media":8446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[],"class_list":["post-2068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rela-ii-publice"],"aioseo_notices":[],"_links":{"self":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/2068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/comments?post=2068"}],"version-history":[{"count":12,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/2068\/revisions"}],"predecessor-version":[{"id":10407,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/2068\/revisions\/10407"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/media\/8446"}],"wp:attachment":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/media?parent=2068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/categories?post=2068"},{"taxonomy":"post_tag","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/tags?post=2068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}