{"id":10099,"date":"2025-02-28T17:30:57","date_gmt":"2025-02-28T15:30:57","guid":{"rendered":"http:\/\/116.202.111.232\/ro\/blog\/?p=10099"},"modified":"2025-09-27T15:37:09","modified_gmt":"2025-09-27T13:37:09","slug":"case-study-markit","status":"publish","type":"post","link":"\/ro\/blog\/case-study-markit.html","title":{"rendered":"Studiu de caz: Cum utilizeaz\u0103 Markit PRNEWS.IO pentru a spori notorietatea m\u0103rcii"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Despre client<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.markit.eu\/ww\/en\/default.aspx\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Markit<\/a>, o companie global\u0103 de comer\u021b electronic IT cu sediul central \u00een Tallinn, Estonia, a revolu\u021bionat modul \u00een care \u00eentreprinderile achizi\u021bioneaz\u0103 produse IT. Compania ofer\u0103 o platform\u0103 simplificat\u0103 de comer\u021b electronic care permite \u00eentreprinderilor s\u0103 achizi\u021bioneze produse IT \u00een mod eficient, eliber\u00e2ndu-le timpul pentru a se concentra pe opera\u021biunile de baz\u0103. \u00cen ultimii 20 de ani, Markit s-a extins din \u021b\u0103rile baltice \u00een 45 de \u021b\u0103ri din \u00eentreaga lume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ca parte a strategiei sale de expansiune global\u0103, Markit s-a confruntat cu provoc\u0103ri \u00een stabilirea notoriet\u0103\u021bii m\u0103rcii pe noile pie\u021be, \u00een special pe pia\u021ba competitiv\u0103 din SUA.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Markit is using PRNEWS.IO to increase brand awareness\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/Z_bqYf7o-PU?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/116.202.111.232\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Provocarea: Navigarea solu\u021biilor de marketing pe o pia\u021b\u0103 competitiv\u0103<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La extinderea pe noi pie\u021be, Markit s-a confruntat cu urm\u0103toarele provoc\u0103ri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eforturi consumatoare de timp: <\/strong>Construirea transparen\u021bei \u0219i a \u00eencrederii pe pie\u021bele noi a necesitat timp \u0219i resurse semnificative.<\/li>\n\n\n\n<li><strong>Alegerea instrumentelor potrivite: <\/strong>Cu un num\u0103r cople\u0219itor de solu\u021bii de marketing disponibile, identificarea solu\u021biei potrivite a fost o necesitate critic\u0103.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u021bia: Parteneriatul cu PRNEWS.IO<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">C\u00e2nd am \u00eent\u00e2lnit posibilitatea de a coopera cu PRNEWS.IO, am \u00een\u021beles imediat c\u0103 solu\u021bia este simpl\u0103 \u0219i ne-ar putea economisi timp. Atunci am decis s\u0103 \u00eencepem s\u0103 test\u0103m echipa \u0219i solu\u021biile lor.<\/p>\n<cite>Marco Evolini, director regional pentru America \u0219i Portugalia<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Markit a g\u0103sit \u00een PRNEWS.IO, o platform\u0103 de marketing de con\u021binut \u0219i PR, o solu\u021bie perfect\u0103 pentru nevoile lor. Iat\u0103 cum s-a derulat parteneriatul:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pia\u021b\u0103 u\u0219or de utilizat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PRNEWS.IO a oferit o platform\u0103 intuitiv\u0103 \u00een care Markit a putut filtra cu u\u0219urin\u021b\u0103 serviciile \u0219i selecta punctele de difuzare media potrivite pentru obiectivele lor.<\/li>\n\n\n\n<li>Abordarea de pia\u021b\u0103 a platformei a rezonat cu propriul model de afaceri al Markit, ceea ce a f\u0103cut-o o potrivire ideal\u0103.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Concentrarea pe pia\u021ba american\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Markit a utilizat PRNEWS.IO pentru a distribui articole \u0219i pentru a crea con\u0219tientizarea brandului \u00een SUA.<\/li>\n\n\n\n<li>Prin publicarea de con\u021binut \u00een media vizate, au reu\u0219it s\u0103 atrag\u0103 trafic suplimentar pe site \u0219i implicare pe LinkedIn.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Echipa PRNEWS.IO a oferit Markit \u00eendrumare personalizat\u0103, ajut\u00e2ndu-i s\u0103 navigheze prin filtrele, tabloul de bord \u0219i instrumentele platformei pentru a maximiza rezultatele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultate: Trafic \u0219i implicare sporite<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Am plasat articole <a href=\"https:\/\/prnews.io\/sites\/?utm_source=organic&amp;utm_medium=referral&amp;utm_campaign=regular_promo_link&amp;utm_content=banner\" title=\"\">prin intermediul PRNEWS.IO<\/a> \u00een diferite institu\u021bii media din S.U.A. \u0219i cred c\u0103 am ob\u021binut trafic suplimentar datorit\u0103 acestor activit\u0103\u021bi \u2014 oameni \u0219i companii care ne vizualizeaz\u0103 paginile \u0219i ne contacteaz\u0103.<\/p>\n<cite>Marco Evolini, director regional pentru America \u0219i Portugalia<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Colaborarea a produs rezultate m\u0103surabile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vizibilitate sporit\u0103: <\/strong>Articolele publicate prin intermediul PRNEWS.IO au generat mai mult trafic c\u0103tre site-ul web \u0219i paginile LinkedIn ale Markit.<\/li>\n\n\n\n<li><strong>Angajament \u00eembun\u0103t\u0103\u021bit:<\/strong> Companiile au \u00eenceput s\u0103 contacteze Markit direct dup\u0103 vizualizarea con\u021binutului lor.<\/li>\n\n\n\n<li><strong>C\u00e2\u0219tiguri de eficien\u021b\u0103:<\/strong> Instrumentele simplificate ale PRNEWS.IO au economisit timp \u0219i resurse valoroase pentru Markit.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">De ce PRNEWS.IO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Echipa Markit a eviden\u021biat principalele avantaje ale PRNEWS.IO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Simplitate \u0219i Intuitivitate:<\/strong> Interfa\u021ba prietenoas\u0103 a platformei a facilitat gestionarea campaniilor.<\/li>\n\n\n\n<li><strong>Raza de ac\u021biune direc\u021bionat\u0103: <\/strong>PRNEWS.IO a oferit acces la o gam\u0103 variat\u0103 de puncte de difuzare media, asigur\u00e2nd precizie \u00een targetare.<\/li>\n\n\n\n<li><strong>Colaborare puternic\u0103: <\/strong>Echipa PRNEWS.IO a demonstrat o \u00een\u021belegere profund\u0103 a nevoilor Markit, promov\u00e2nd un parteneriat productiv.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Concluzie: Un model de succes<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Recomand cu siguran\u021b\u0103 colaborarea cu PRNEWS.IO pentru c\u0103 exist\u0103 acest sentiment de a fi \u00een\u021beles-\u00een\u021beles \u00een ceea ce prive\u0219te nevoile \u0219i afacerea. Cred c\u0103 acesta este terenul solid pentru o cooperare foarte bun\u0103.<\/p>\n<cite>Marco Evolini, director regional pentru America \u0219i Portugalia<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Parteneriatul Markit cu PRNEWS.IO ilustreaz\u0103 puterea unei solu\u021bii de marketing bine adaptate. Prin valorificarea platformei, Markit nu numai c\u0103 \u0219i-a sporit vizibilitatea brandului \u00een SUA, dar a pus \u0219i o baz\u0103 solid\u0103 pentru extinderea pe alte pie\u021be.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platform\u0103 de marketing de con\u021binut<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>peste 100.000 de publica\u021bii \u00een mass-media;<\/li>\n\t\t<li>ob\u021bine\u021bi backlink-uri pentru produsul dvs;<\/li>\n\t\t<li>Lucru la scar\u0103 cu distribu\u021bie de con\u021binut.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/ro\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">\u00cenregistrare<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Despre client Markit, o companie global\u0103 de comer\u021b electronic IT cu sediul central \u00een Tallinn, Estonia, a revolu\u021bionat modul \u00een care \u00eentreprinderile achizi\u021bioneaz\u0103 produse IT. Compania ofer\u0103 o platform\u0103 simplificat\u0103 de comer\u021b electronic care permite \u00eentreprinderilor s\u0103 achizi\u021bioneze produse IT \u00een mod eficient, eliber\u00e2ndu-le timpul pentru a se concentra pe opera\u021biunile de baz\u0103. \u00cen ultimii 20 de ani, Markit s-a extins din \u021b\u0103rile baltice \u00een 45 de \u021b\u0103ri din \u00eentreaga lume. Ca parte a strategiei sale de expansiune global\u0103, Markit s-a confruntat cu provoc\u0103ri \u00een stabilirea notoriet\u0103\u021bii m\u0103rcii pe noile pie\u021be, \u00een special pe pia\u021ba competitiv\u0103 din SUA. Provocarea: Navigarea<\/p>\n","protected":false},"author":2,"featured_media":10100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[973],"tags":[],"class_list":["post-10099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/comments?post=10099"}],"version-history":[{"count":3,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10099\/revisions"}],"predecessor-version":[{"id":10379,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10099\/revisions\/10379"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/media\/10100"}],"wp:attachment":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/media?parent=10099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/categories?post=10099"},{"taxonomy":"post_tag","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/tags?post=10099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}