{"id":10050,"date":"2024-12-11T18:38:01","date_gmt":"2024-12-11T16:38:01","guid":{"rendered":"http:\/\/116.202.111.232\/ro\/blog\/?p=10050"},"modified":"2024-12-11T18:38:03","modified_gmt":"2024-12-11T16:38:03","slug":"infatica-case-study","status":"publish","type":"post","link":"\/ro\/blog\/infatica-case-study.html","title":{"rendered":"Cum a ob\u021binut Infatica plasamente pe principalele canale media (inclusiv Bloomberg \u0219i Yahoo!) cu un trafic lunar total de 510 milioane"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Igor Pakhomov, director de marketing la <a href=\"https:\/\/infatica.io\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Infatica<\/a> \u2014 un furnizor de proxy reziden\u021bial, explic\u0103 modul de utilizare a canalelor suplimentare pentru a genera clien\u021bi poten\u021biali \u00een vederea str\u00e2ngerii de fonduri.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"980\" src=\"\/ro\/blog\/wp-content\/uploads\/2024\/12\/Infatica-1024x980.png\" alt=\"Infatica Case Study\" class=\"wp-image-10051\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2024\/12\/Infatica-1024x980.png 1024w, \/ro\/blog\/wp-content\/uploads\/2024\/12\/Infatica-300x287.png 300w, \/ro\/blog\/wp-content\/uploads\/2024\/12\/Infatica-150x144.png 150w, \/ro\/blog\/wp-content\/uploads\/2024\/12\/Infatica-768x735.png 768w, \/ro\/blog\/wp-content\/uploads\/2024\/12\/Infatica-1536x1470.png 1536w, \/ro\/blog\/wp-content\/uploads\/2024\/12\/Infatica-480x459.png 480w, \/ro\/blog\/wp-content\/uploads\/2024\/12\/Infatica.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Provocare: Ob\u021binerea acoperirii mediatice a str\u00e2ngerii de fonduri a companiei<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/infatica.io\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Infatica<\/a> este un furnizor de top de servicii de procur\u0103 reziden\u021bial\u0103. Echipa s-a confruntat cu provocarea formidabil\u0103 de a face cunoscut produsul lor \u0219i de a capta aten\u021bia poten\u021bialilor investitori pe o <strong>pia\u021b\u0103 extrem de competitiv\u0103<\/strong>. \u00cen aceast\u0103 industrie acerb\u0103, chiar \u0219i cea mai mic\u0103 \u00eent\u00e2rziere ar putea <strong>\u00eensemna pierderea a milioane de dolari<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Infatica a identificat urm\u0103toarele obiective cheie pentru a-\u0219i atinge obiectivele de str\u00e2ngere de fonduri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cre\u0219terea vizibilit\u0103\u021bii pentru poten\u021bialii investitori<\/li>\n\n\n\n<li>Informarea fondurilor \u0219i a investitorilor cu privire la produsul lor<\/li>\n\n\n\n<li>Extinderea marketingului \u0219i a v\u00e2nz\u0103rilor pe noi pie\u021be.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Compania a optat pentru atragerea investitorilor <strong>prin mediatizare prin intermediul comunicatelor<\/strong> de pres\u0103. Cel mai dificil aspect al acestui demers a fost alegerea canalelor media adecvate \u0219i identificarea contactelor relevante pentru diseminarea \u0219tirilor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eInfatica face expansiune, a\u0219a c\u0103 lucr\u0103m la str\u00e2ngerea de fonduri pentru runda Seed. \u00cembun\u0103t\u0103\u021bim vizibilitatea pe aceast\u0103 cale pentru a informa fondurile \u0219i actorii care investesc. Ad\u0103ug\u0103m PRNEWS.IO ca un canal suplimentar pentru a ob\u021bine lead-uri inbound privind str\u00e2ngerea de fonduri.\u201d<\/p>\n<cite>Ihor Pakhomov, Chief Marketing Officer<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u021bie: Selec\u021bia strategic\u0103 a media \u0219i publicarea rapid\u0103 a Infatica conduc la o acoperire global\u0103 \u00een pres\u0103<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Infatica a decis s\u0103 utilizeze serviciul PRNEWS.IO pentru a-\u0219i atinge obiectivele de <strong>str\u00e2ngere de fonduri<\/strong>. PRNEWS.IO este o platform\u0103 de distribu\u021bie a comunicatelor de pres\u0103 care permite companiilor s\u0103 \u00ee\u0219i distribuie \u0219tirile c\u0103tre jurnali\u0219ti, bloggeri \u0219i organe de pres\u0103 din \u00eentreaga lume \u00een doar c\u00e2teva clicuri. \u00cen loc s\u0103 ajung\u0103 la jurnali\u0219ti, s\u0103 le prezinte propunerile \u0219i s\u0103 piard\u0103 timp cu negocierile, Infatica a apelat la PRNEWS.IO pentru ajutor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen <strong>doar o or\u0103<\/strong>, comunicatul de pres\u0103 al Infatica a fost publicat rapid pe <a href=\"https:\/\/prnews.io\/sites\/\" title=\"\"><strong>Bloomberg<\/strong><\/a>, unul dintre cele mai reputate \u0219i circulate canale de \u0219tiri.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/xnZQ2R04zICliDCvWkA2HrCmKAV21WGdJT7KWPCE-oDLqMJDpno7Z7VA5c5X0PfxXfGFzjytlfkU01lm6Xq3kh_pao7jXS9f1ZjBHZuzafpDmd_QtuYt57UdbEWptgBgnfrXNtNlhn_CI-SnJ8xfHzI\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comunicatul de pres\u0103 a beneficiat de o aten\u021bie semnificativ\u0103 din partea presei, devenind viral \u0219i fiind preluat gratuit de resurse renumite precum Yahoo Finance, Yahoo News, Financial Content etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Distribu\u021bia de \u00eenalt\u0103 calitate a comunicatelor de pres\u0103 \u00eentr-o lume debordant\u0103 de informa\u021bii nu este o sarcin\u0103 u\u0219oar\u0103. Pentru ca \u0219tirea dvs. s\u0103 nu se \u00eenece \u00een lumea con\u021binutului \u0219i a titlurilor clickbait, trebuie s\u0103 urma\u021bi c\u00e2teva reguli:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0218tirea dvs. trebuie s\u0103 fie valoroas\u0103, nu distribui\u021bi comunicate de pres\u0103 despre orice.<\/li>\n\n\n\n<li>Comunicatul de pres\u0103 trebuie s\u0103 fie plasat pe un suport pe care \u00eel cite\u0219te publicul dvs. \u021bint\u0103.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Punctul forte al serviciului PRNEWS.IO este furnizarea de statistici privind media \u00een care este planificat\u0103 plasarea. Clientul \u0219tie \u00eentotdeauna exact ce va primi pentru investi\u021biile sale.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/XHT0MR15Y5ZE9jPw-AYgkNkNFiYNrf2BFLmSSngJkWFVU56tQ0-ZLYeMYXY1U6F2TsAcGw4BHr53ddXr7n7NglQvudXwuQ6v7W236uHRlFiYisupxYllGq_JVez2LLcRQ4HbRl546T1Fr0Y7xpNgU-0\" alt=\"\" style=\"width:414px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201ePRNEWS.IO ofer\u0103 un catalog extins, ceea ce permite g\u0103sirea f\u0103r\u0103 efort a celei mai potrivite institu\u021bii media pentru publicarea unui comunicat de pres\u0103. Platforma elimin\u0103 toat\u0103 munca implicat\u0103 \u00een procesul de publicare, asigur\u00e2nd o experien\u021b\u0103 f\u0103r\u0103 cusur pentru utilizator.\u201d<\/p>\n<cite>Ihor Pakhomov, Chief Marketing Officer<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultat: Comunicatul de pres\u0103 al Infatica publicat pe site-uri cu un trafic lunar combinat de peste 510 milioane de cititori<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen urma <a href=\"https:\/\/www.bloomberg.com\/press-releases\/2022-12-29\/infatica-seeks-2-million-euro-seed-investment-to-expand-marketing-and-sales-on-new-markets\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">public\u0103rii comunicatului de pres\u0103 pe Bloomberg<\/a>, adev\u0103rata magie a PR-ului a \u00eenceput, deoarece materialul a devenit viral \u0219i a fost repostat gratuit de mai multe publica\u021bii importante, inclusiv Yahoo! Finance \u0219i Yahoo! News, printre altele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Infatica a beneficiat de o acoperire semnificativ\u0103 \u0219i de publica\u021bii gratuite \u00een mai multe publica\u021bii interna\u021bionale prestigioase, datorit\u0103 selec\u021biei competente a mediilor adecvate \u0219i a <strong>vitezei<\/strong> excep\u021bionale cu care PRNEWS.IO a \u00eendeplinit sarcina. Aceste publica\u021bii includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/sites\/146623-financeyahoocom.html\" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo! Finance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/sites\/146869-newsyahoocom.html\">Yahoo! News<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/markets.financialcontent.com\/stocks\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">FinancialContent<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/streetinsider.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">StreetInsider<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.centralcharts.com\/en\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">CentralCharts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/sites\/68970-benzingacom.html\" target=\"_blank\" rel=\"noopener\" title=\"\">Benzinga<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Colectiv, aceste site-uri au un num\u0103r de cititori de peste 510 milioane pe lun\u0103!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen general, utilizarea PRNEWS.IO a fost o modalitate rentabil\u0103 \u0219i eficient\u0103 pentru Infatica de a-\u0219i atinge obiectivele de str\u00e2ngere de fonduri. Comunicatul de pres\u0103 a generat interes \u0219i vizibilitate semnificative, a informat poten\u021bialii investitori \u0219i fonduri \u0219i a extins marketingul \u0219i v\u00e2nz\u0103rile pe noi pie\u021be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Despre Infatica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/infatica.io\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Infatica<\/a> este un furnizor etic de proxies reziden\u021biali. Proxii reziden\u021biali sunt infrastructura fundamental\u0103 pentru web scraping, data mining, informa\u021bii despre concuren\u021bi, analiza pie\u021belor \u0219i informa\u021bii competitive etc. Infatica are o prezen\u021b\u0103 \u00een Asia, Europa, America de Nord \u0219i acum se extinde \u00een LatAm. Suntem o echip\u0103 mic\u0103, dar eficient\u0103, de 9 persoane, care livreaz\u0103 aceea\u0219i cantitate de servicii ca o corpora\u021bie mare. \u201ePrima companie la distan\u021b\u0103\u201d, cu angaja\u021bi din Brazilia p\u00e2n\u0103 \u00een Kazahstan.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platform\u0103 de marketing de con\u021binut<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>peste 100.000 de publica\u021bii \u00een mass-media;<\/li>\n\t\t<li>ob\u021bine\u021bi backlink-uri pentru produsul dvs;<\/li>\n\t\t<li>Lucru la scar\u0103 cu distribu\u021bie de con\u021binut.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/ro\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">\u00cenregistrare<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Igor Pakhomov, director de marketing la Infatica \u2014 un furnizor de proxy reziden\u021bial, explic\u0103 modul de utilizare a canalelor suplimentare pentru a genera clien\u021bi poten\u021biali \u00een vederea str\u00e2ngerii de fonduri. Provocare: Ob\u021binerea acoperirii mediatice a str\u00e2ngerii de fonduri a companiei Infatica este un furnizor de top de servicii de procur\u0103 reziden\u021bial\u0103. Echipa s-a confruntat cu provocarea formidabil\u0103 de a face cunoscut produsul lor \u0219i de a capta aten\u021bia poten\u021bialilor investitori pe o pia\u021b\u0103 extrem de competitiv\u0103. \u00cen aceast\u0103 industrie acerb\u0103, chiar \u0219i cea mai mic\u0103 \u00eent\u00e2rziere ar putea \u00eensemna pierderea a milioane de dolari. Infatica a identificat urm\u0103toarele obiective cheie<\/p>\n","protected":false},"author":2,"featured_media":10052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[973],"tags":[],"class_list":["post-10050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/comments?post=10050"}],"version-history":[{"count":5,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10050\/revisions"}],"predecessor-version":[{"id":10385,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10050\/revisions\/10385"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/media\/10052"}],"wp:attachment":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/media?parent=10050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/categories?post=10050"},{"taxonomy":"post_tag","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/tags?post=10050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}