{"id":10028,"date":"2024-12-09T22:24:30","date_gmt":"2024-12-09T20:24:30","guid":{"rendered":"http:\/\/116.202.111.232\/ro\/blog\/?p=10028"},"modified":"2024-12-09T22:24:32","modified_gmt":"2024-12-09T20:24:32","slug":"frisor-case-study","status":"publish","type":"post","link":"\/ro\/blog\/frisor-case-study.html","title":{"rendered":"Frisor Barbershop Publicitate \u00een presa local\u0103"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Prezentare general\u0103<\/strong><br>Frisor, o re\u021bea de frizerii \u00een franciz\u0103 cu opt saloane \u00een Ucraina, s-a confruntat cu o provocare \u00een Mykolaiv. Salonul era opera\u021bional \u00een ora\u0219 de doar dou\u0103 luni \u0219i nu avea pove\u0219ti demne de \u0219tiri care s\u0103 atrag\u0103 aten\u021bia presei locale. Pentru a dep\u0103\u0219i aceast\u0103 situa\u021bie, afacerea avea nevoie de o abordare inovatoare a publicit\u0103\u021bii, care s\u0103 poat\u0103 genera buzz \u0219i s\u0103 stabileasc\u0103 o prezen\u021b\u0103 local\u0103 puternic\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Detalii privind campania<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Buget:<\/strong> 150 de dolari<\/li>\n\n\n\n<li><strong>Public \u021bint\u0103:<\/strong> 100 de cititori: 3.100 de cititori<\/li>\n\n\n\n<li><strong>Share-uri sociale: <\/strong>105<\/li>\n\n\n\n<li><strong>Cost per cititor:<\/strong> 0,05<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Frisor a colaborat cu <strong>PRNEWS.IO<\/strong> pentru a crea o campanie strategic\u0103 de PR care a valorificat mass-media local\u0103 \u0219i re\u021belele sociale pentru a maximiza impactul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Provocarea<\/strong><br>\u00cenainte de aceast\u0103 campanie, Frisor nu avea experien\u021b\u0103 \u00een derularea de campanii de marketing \u00een media local\u0103. Prezen\u021ba lor pe web se baza doar pe men\u021binerea profilurilor de social media \u0219i a unui canal YouTube, ceea ce era insuficient pentru a conduce traficul pietonal la salonul lor din Mykolaiv. Av\u00e2nd timp \u0219i buget limitate, aveau nevoie de o modalitate rentabil\u0103 de a ob\u021bine vizibilitate \u0219i de a-\u0219i atrage publicul \u021bint\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategia<\/strong><br>Campania de PR s-a axat pe o tactic\u0103 \u00eendr\u0103znea\u021b\u0103 \u0219i creativ\u0103: tachinarea concuren\u021bilor prin anun\u021buri luminoase amplasate de-a lungul principalei str\u0103zi pietonale din Mykolaiv. Reclamele provocatoare au st\u00e2rnit imediat discu\u021bii, discu\u021biile ini\u021biale ap\u0103r\u00e2nd pe platforme precum LiveJournal. Aceste post\u0103ri s-au r\u0103sp\u00e2ndit rapid \u00een re\u021belele de socializare, inclusiv <a href=\"https:\/\/x.com\/alestorozhuk\/status\/731404770653560832?mx=2\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter<\/a> \u0219i <a href=\"https:\/\/x.com\/alestorozhuk\/status\/731404770653560832?mx=2\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 tactic\u0103 a captat aten\u021bia presei locale. \u00cen decurs de dou\u0103 ore, proeminentul site de \u0219tiri locale NikVesti a publicat un articol intitulat \u201e<a href=\"https:\/\/nikvesti.com\/news\/politics\/87751\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Frisor Barbershop \u0219i-a h\u0103r\u021buit concuren\u021bii cu reclame \u00een Mykolaiv<\/a>\u201d. Reportajul a extins aria de acoperire a campaniei \u0219i i-a oferit lui Frisor un impuls semnificativ \u00een materie de vizibilitate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rezultate cheie<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3.100 de cititori:<\/strong> Articolul a atras o aten\u021bie semnificativ\u0103 din partea publicului local.<\/li>\n\n\n\n<li><strong>105 share-uri sociale:<\/strong> Campania a fost discutat\u0103 \u0219i partajat\u0103 activ pe re\u021belele sociale, amplific\u00e2ndu-i impactul.<\/li>\n\n\n\n<li><strong>Implicarea liderilor de opinie:<\/strong> Influen\u021batori cu o audien\u021b\u0103 combinat\u0103 de peste 13.000 de urm\u0103ritori s-au implicat \u00een campanie, sporindu-i vizibilitatea.<\/li>\n\n\n\n<li><strong>Cost per cititor:<\/strong> La doar 0,05 dolari per cititor, campania a demonstrat o rentabilitate remarcabil\u0103.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact \u0219i beneficii<\/strong><br>Succesul campaniei nu s-a limitat la acoperirea mediatic\u0103. Aceasta a dus la:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cre\u0219terea desc\u0103rc\u0103rilor de aplica\u021bii:<\/strong> Salonul Mykolaiv a \u00eenregistrat o cre\u0219tere a num\u0103rului de desc\u0103rc\u0103ri ale aplica\u021biilor sale Android \u0219i iOS, un indicator cheie pentru implicarea clien\u021bilor.<\/li>\n\n\n\n<li><strong>O mai bun\u0103 recunoa\u0219tere a m\u0103rcii:<\/strong> Publicitatea \u00een mass-media local\u0103 a consolidat prezen\u021ba m\u0103rcii Frisor \u00een regiune, deschiz\u00e2nd calea pentru extinderea francizei.<\/li>\n\n\n\n<li><strong>Community Buzz: <\/strong>Abordarea creativ\u0103 a campaniei a st\u00e2rnit discu\u021bii pe scar\u0103 larg\u0103, stabilind Frisor ca un juc\u0103tor \u00eendr\u0103zne\u021b \u0219i inovator pe pia\u021ba local\u0103.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dmitry Verhovetskiy, fondatorul Frisor, a subliniat valoarea pe termen lung a campaniei:<br><em>\u201eBeneficiile publice nu sunt m\u0103surate doar prin noi clien\u021bi. Publicitatea \u0219i recunoa\u0219terea m\u0103rcii \u00een regiuni ne ajut\u0103 s\u0103 extindem franciza \u00een alte p\u0103r\u021bi ale \u021b\u0103rii.\u201d<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" width=\"200\" height=\"150\" src=\"\/ro\/blog\/wp-content\/uploads\/2024\/12\/verhovetskyj-200x150-1.jpg\" alt=\"\" class=\"wp-image-10029\" srcset=\"\/ro\/blog\/wp-content\/uploads\/2024\/12\/verhovetskyj-200x150-1.jpg 200w, \/ro\/blog\/wp-content\/uploads\/2024\/12\/verhovetskyj-200x150-1-150x113.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u0103rturia clientului<\/strong><br>Natalia Gudimenko, Top Manager al Frisor Mykolaiv, a subliniat eficien\u021ba campaniei:<br><em>\u201eSpre deosebire de anun\u021burile cu drepturi de autor, putem calcula costul unui contact pe web la un singur penny: campania ne-a costat 0,05 dolari per cititor.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Redactorul-\u0219ef al NikVesti, Oleg Derenyuga, a l\u0103udat ingeniozitatea campaniei:<br><em>\u201eAcesta a fost un mare impuls de marketing, o reac\u021bie inteligent\u0103. Mi\u0219c\u0103rile bune \u00een marketing ar trebui stimulate cu informa\u021bii.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Etapele urm\u0103toare<\/strong><br>\u00cen urma succesului campaniei, Frisor inten\u021bioneaz\u0103 s\u0103 lanseze ini\u021biative regulate de PR pe pie\u021bele regionale pentru a men\u021bine impulsul \u0219i a continua s\u0103 construiasc\u0103 recunoa\u0219terea m\u0103rcii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Concluzie<\/strong><br>Campania Frisor din Mykolaiv demonstreaz\u0103 modul \u00een care \u00eentreprinderile mici pot utiliza strategii creative de PR pentru a ob\u021bine rezultate de impact, chiar \u0219i cu un buget limitat. Cu sprijinul PRNEWS.IO, Frisor a transformat o lips\u0103 de con\u021binut ini\u021bial demn de \u0219tiri \u00eentr-o poveste conving\u0103toare care a captivat comunitatea local\u0103 \u0219i a adus beneficii m\u0103surabile afacerii.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platform\u0103 de marketing de con\u021binut<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>peste 100.000 de publica\u021bii \u00een mass-media;<\/li>\n\t\t<li>ob\u021bine\u021bi backlink-uri pentru produsul dvs;<\/li>\n\t\t<li>Lucru la scar\u0103 cu distribu\u021bie de con\u021binut.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/ro\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">\u00cenregistrare<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prezentare general\u0103Frisor, o re\u021bea de frizerii \u00een franciz\u0103 cu opt saloane \u00een Ucraina, s-a confruntat cu o provocare \u00een Mykolaiv. Salonul era opera\u021bional \u00een ora\u0219 de doar dou\u0103 luni \u0219i nu avea pove\u0219ti demne de \u0219tiri care s\u0103 atrag\u0103 aten\u021bia presei locale. Pentru a dep\u0103\u0219i aceast\u0103 situa\u021bie, afacerea avea nevoie de o abordare inovatoare a publicit\u0103\u021bii, care s\u0103 poat\u0103 genera buzz \u0219i s\u0103 stabileasc\u0103 o prezen\u021b\u0103 local\u0103 puternic\u0103. Detalii privind campania Frisor a colaborat cu PRNEWS.IO pentru a crea o campanie strategic\u0103 de PR care a valorificat mass-media local\u0103 \u0219i re\u021belele sociale pentru a maximiza impactul. Provocarea\u00cenainte de aceast\u0103 campanie,<\/p>\n","protected":false},"author":2,"featured_media":10030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[973],"tags":[],"class_list":["post-10028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/comments?post=10028"}],"version-history":[{"count":2,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10028\/revisions"}],"predecessor-version":[{"id":10032,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10028\/revisions\/10032"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/media\/10030"}],"wp:attachment":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/media?parent=10028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/categories?post=10028"},{"taxonomy":"post_tag","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/tags?post=10028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}