{"id":10023,"date":"2024-12-09T22:15:29","date_gmt":"2024-12-09T20:15:29","guid":{"rendered":"http:\/\/116.202.111.232\/ro\/blog\/?p=10023"},"modified":"2025-09-27T15:44:09","modified_gmt":"2025-09-27T13:44:09","slug":"finch-case-study","status":"publish","type":"post","link":"\/ro\/blog\/finch-case-study.html","title":{"rendered":"Studiu de caz Finch: Cum s\u0103 promova\u021bi marca cu o singur\u0103 sal\u0103 de pres\u0103"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Recent, acest proiect de succes a \u00eemplinit 2 ani \u0219i \u00eenc\u0103 mai exist\u0103 doar dou\u0103 persoane care lucreaz\u0103 la el. Povestea Katerinei Byakova \u0219i a lui Maxim Golub este despre cum ambi\u021biile ne\u00eemplinite, entuziasmul \u0219i ideile creative au ajutat la manifestarea celor mai nebune\u0219ti vise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ast\u0103zi, FINCH este cel mai bun brand t\u00e2n\u0103r, conform VOGUE Ucraina, participant la prezentarea de mod\u0103 Mercedes-Benz Kiev Fashion Days, de\u021bin\u0103tor al premiului \u00eent\u00e2i al concursului tinerilor designeri din Sankt Petersburg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colec\u021biile lor sunt remarcate \u0219i apreciate de ELLE, STYLE.COM, VOGUE Italia, fotografii de mod\u0103 Adam Katz Sinding, Nabile Quenum, Adriano Cisani, un jurnalist de mod\u0103 de la The Huffington Post Sissi Johnson, fashion-bloggeri Klara Sein din Austria \u0219i Jamie Gong din Japonia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2\u0219tig\u0103toarea Eurovision-2016 Jamala, redactorul-\u0219ef VOGUE Masha Tsukanova, muzicienii forma\u021biilor Mari Cheba, Grisly Faye \u0219i solista trupei The Hardkiss Yulia Sanina, to\u021bi poart\u0103 haine Finch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FINCH: o nou\u0103 interpretare a downshifting-ului<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Totul a \u00eenceput cu un imprimeu cool pe un tricou: crearea sa a fost inspirat\u0103 de cadoul oferit de prietenii Katyei &#8211; o pereche de p\u0103s\u0103ri amuzante, finch. Aceast\u0103 pas\u0103re finch str\u0103lucitoare a devenit \u00een cele din urm\u0103 o marc\u0103 comercial\u0103.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Eu \u0219i Maxim am fost \u00eentotdeauna oameni creativi, dar poate c\u0103 atitudinea p\u0103rin\u021bilor sau stereotipurile \u0219i temerile personale au f\u0103cut dificil\u0103 provocarea \u0219i demonstrarea abilit\u0103\u021bilor noastre \u00een cea mai mare m\u0103sur\u0103. La acea vreme, fiecare dintre noi avea un loc de munc\u0103 stabil \u0219i ambi\u021bii creative nerealizate. Am\u00e2ndoi ne apropiam de 30 de ani \u0219i sim\u021beam remu\u0219c\u0103ri c\u0103 am f\u0103cut afaceri gre\u0219ite, &#8211; a declarat Katerina Byakova.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Astfel, c\u0103ut\u00e2nd o cale de auto\u00eemplinire, b\u0103ie\u021bii au creat un brand de \u00eembr\u0103c\u0103minte. Schi\u021bele neobi\u0219nuite au \u00eenceput s\u0103 se transforme \u00een imprimeuri pe tricouri \u0219i hanorace.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Tr\u0103iam o via\u021b\u0103 dubl\u0103: ziua lucram, iar noaptea &#8211; co\u0219eam, f\u0103ceam etichete termice \u0219i \u00eempachetam haine &#8211; am \u021binut totul secret fa\u021b\u0103 de \u0219efii no\u0219tri \u0219i chiar fa\u021b\u0103 de prieteni, &#8211; a spus Katerina Byakova.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prnews.io\/content\/images\/finch-work-process.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ideile deveneau din ce \u00een ce mai mari, \u00eens\u0103 proiectul \u00een desf\u0103\u0219urare limita posibilit\u0103\u021bile de punere \u00een aplicare a acestor idei, deoarece acestea necesitau schimb\u0103ri fundamentale \u0219i mult mai mult timp \u0219i resurse. Criza economic\u0103, politic\u0103 \u0219i psihologic\u0103 din 2014 a devenit un catalizator pentru o schimbare decisiv\u0103 a valorilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe 28 martie, b\u0103ie\u021bii au \u00eendr\u0103znit s\u0103 schimbe totul. \u00cen acea zi, avocatul de succes \u0219i curatorul unui cineclub, Maxim Golub, \u0219i specialistul \u00een IT, designerul \u0219i expertul \u00een marketing Katerina Byakova s-au c\u0103s\u0103torit \u00een secret, au renun\u021bat la stilul de via\u021b\u0103 de birou \u0219i au luat decizia de a lansa dezvoltarea profesional\u0103 a m\u0103rcii FINCH.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un mic finch zboar\u0103 \u00een jurul lumii<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nu mai existau c\u0103i de sc\u0103pare. Cuplul a efectuat o analiz\u0103 de pia\u021b\u0103, a evaluat nevoile \u0219i solicit\u0103rile diferitelor grupuri de clien\u021bi \u0219i a ales o nou\u0103 ni\u0219\u0103. Au \u00eenceput cu actualizarea site-ului finchwear.com.ua \u0219i cu re\u00eennoirea gamei de modele FINCH printr-un acord cu una dintre cele mai bune fabrici de confec\u021bii din Kiev, av\u00e2nd astfel o \u00eembun\u0103t\u0103\u021bire semnificativ\u0103 a calit\u0103\u021bii produselor. De asemenea, stilul s-a schimbat complet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La aniversarea nun\u021bii, pe 28 martie 2015, au prezentat prima lor prezentare de mod\u0103 profesional\u0103 a colec\u021biei FINCH \u00een cadrul Mercedes-Benz Kiev Fashion Days \/ Fashion Scout Kiev. \u00cen ciuda lipsei de preten\u021bii \u0219i a naturii eclectice a modelelor, acestea au ie\u0219it pe pist\u0103 \u0219i au impresionat criticii de mod\u0103: o p\u0103l\u0103rie FINCH excentric\u0103 cu blan\u0103 fals\u0103 a ap\u0103rut practic \u00een toate revistele din lumea modei \u0219i a devenit un must-have \u00een alegerile de garderob\u0103 ale multor persoane cu stil, inclusiv faimoasa it-girl &#8211; un model, DJ \u0219i prezentator TV Olimpia Whitemustache.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alte descoperiri FINCH au reiterat acest succes \u00een sezoanele urm\u0103toare: o hain\u0103 puffer cu un imprimeu monocrom \u00een form\u0103 de dinozauri a fost apreciat\u0103 de redactorul-\u0219ef al VOGUE Ucraina, Masha Tsukanova, \u0219i de expertul \u00een mod\u0103 de la The Huffington Post, Sissy Johnson; iar un rucsac-tehnologie TechPack \u00een form\u0103 de pachet de \u021big\u0103ri, cu o hus\u0103 deschis\u0103 pentru iPad \u0219i o func\u021bie \u00eencorporat\u0103 pentru \u00eenc\u0103rcarea dispozitivelor mobile, i-a f\u0103cut pe spectatorii MBKFD s\u0103 spun\u0103 \u201ewow\u201d. Acest rucsac tehnologic TechPack a fost rezultatul colabor\u0103rii FINCH \u0219i Bright Inside, permite utilizarea tabletei f\u0103r\u0103 a o scoate. Tableta este protejat\u0103 cu ajutorul pl\u0103cu\u021bei magnetice, care poate fi \u00eendep\u0103rtat\u0103 cu u\u0219urin\u021b\u0103 dac\u0103 este necesar. Rucsacul \u00een sine poate \u00eenc\u0103rca un dispozitiv mobil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceste solu\u021bii unice, remarcate de oaspe\u021bii str\u0103ini ai expozi\u021biilor FINCH, au atras interesul cump\u0103r\u0103torilor din diferite \u021b\u0103ri: hainele au c\u00e2\u0219tigat popularitate nu numai \u00een Ucraina, ci \u0219i \u00een Polonia, Rusia, Statele Unite, Elve\u021bia \u0219i Regatul Unit.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ne-am \u00eendep\u0103rtat mult de stilul \u0219i inten\u021bia noastr\u0103 ini\u021bial\u0103 de a crea haine simple. Fiecare nou\u0103 colec\u021bie este munca pe erori\/\u0219ansa de a performa \u0219i mai bine, at\u00e2t \u00een ceea ce prive\u0219te croitoria, c\u00e2t \u0219i \u00een deciziile de afaceri, &#8211; a declarat Maxim Golub.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">FINCH &amp; PRNEWS.io<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Toate obiectivele proiectului &#8211; de la design, croitorie \u0219i prezentarea colec\u021biei, p\u00e2n\u0103 la realizarea v\u00e2nz\u0103rilor \u0219i livrarea comenzilor \u00een \u00eentreaga lume sunt \u00een continuare realizate de ei singuri. Katya \u0219i Maxim proiecteaz\u0103 \u0219i dezvolt\u0103 schi\u021bele fiec\u0103rui model, selecteaz\u0103 \u021bes\u0103turi \u0219i materiale, organizeaz\u0103 \u0219edin\u021be foto, retu\u0219eaz\u0103 fotografii, creeaz\u0103 lookbook-uri, actualizeaz\u0103 con\u021binutul site-ului &#8211; precum \u0219i preg\u0103tesc pitch-urile pentru pres\u0103 \u0219i sunt \u00een contact cu jurnali\u0219tii.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Desigur, ap\u0103rem \u00een mass-media. \u00cen ultima perioad\u0103, acord\u0103m frecvent interviuri diverselor publica\u021bii, suntem invita\u021bi la emisiuni radio \u0219i TV, hainele noastre sunt folosite \u00een \u0219edin\u021be foto de mod\u0103, vorbim cu reviste de mod\u0103 \u0219i suntem sus\u021binu\u021bi de unele publica\u021bii locale. Dar, la \u00eenceput, a fost necesar s\u0103 trimitem zeci de comunicate de pres\u0103, solicit\u00e2nd s\u0103 se publice materiale despre noi pe portaluri tematice &#8211; \u0219i \u00een majoritatea cazurilor am primit refuzuri, &#8211; a spus Katerina Byakova.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Av\u00e2nd \u00een vedere lipsa oportunit\u0103\u021bii de a angaja un agent de pres\u0103 special instruit \u0219i cu o cantitate mare de sarcini zilnice, creatorii FINCH utilizeaz\u0103 camera de pres\u0103 a serviciului PRNEWS.io.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Camera de pres\u0103: c\u00e2nd este mai bine s\u0103 p\u0103strezi totul \u00eentr-un singur co\u0219<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Camera de pres\u0103 a serviciului PRNEWS.io se ocup\u0103 de toate sarcinile legate de organizarea comunic\u0103rilor cu presa, stoc\u00e2nd toate datele despre contactele cu jurnali\u0219tii din industrie &#8211; inclusiv o c\u0103su\u021b\u0103 po\u0219tal\u0103 personal\u0103 &#8211; \u00eentr-un singur cont.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Maxim Golub: \u201eEste foarte important pentru noi c\u0103 PRNEWS.io pressroom face posibil\u0103 p\u0103strarea tuturor datelor \u0219i contactelor la \u00eendem\u00e2n\u0103, stocarea \u00eentregii coresponden\u021be \u00eentr-un singur loc. Aceasta este posibilitatea de a dezvolta rapid brandul cu investi\u021bii minime.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru o afacere, care este condus\u0103 de doar 2 persoane, acest serviciu este aproape de ne\u00eenlocuit: fiind axat pe func\u021bionalitate, permite controlul deplin asupra tuturor comunic\u0103rilor cu industria media. \u00cen plus, gestionarea s\u0103lii de pres\u0103 este at\u00e2t de simpl\u0103 \u00eenc\u00e2t nu necesit\u0103 un angajat separat pentru a lucra cu ea. Pentru o companie mic\u0103, solu\u021biile PRNews.io au capacitatea de a organiza o interac\u021biune semnificativ\u0103 cu mass-media \u0219i de a economisi resurse pentru dezvoltare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un dosar de pres\u0103 preambalat gata de utilizare: Include informa\u021bii detaliate pentru jurnali\u0219ti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pe l\u00e2ng\u0103 organizarea comunic\u0103rilor, sala de pres\u0103 colecteaz\u0103 informa\u021bii detaliate despre companie, cre\u00e2nd astfel un pachet de pres\u0103 final pentru orice contact cu jurnali\u0219tii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen sala de pres\u0103 pute\u021bi prezenta \u0219i expune:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>conceptul proiectului, ideile \u0219i obiectivele sale;<\/li>\n\n\n\n<li>contextul \u00eenfiin\u021b\u0103rii companiei \u0219i etapele sale de dezvoltare;<\/li>\n\n\n\n<li>cifre \u0219i rapoarte privind principalele rezultate \u0219i realiz\u0103ri;<\/li>\n\n\n\n<li>informa\u021bii\/date despre fondatori, interviuri cu ace\u0219tia;<\/li>\n\n\n\n<li>comunicate de pres\u0103;<\/li>\n\n\n\n<li>publica\u021bii \u00een pres\u0103;<\/li>\n\n\n\n<li>r\u0103spunsuri la \u00eentreb\u0103ri frecvente;<\/li>\n\n\n\n<li>desfiin\u021barea miturilor legate de companie;<\/li>\n\n\n\n<li>un kit media &#8211; fotografii, videoclipuri, fi\u0219iere audio;<\/li>\n\n\n\n<li>informa\u021bii de contact linkuri c\u0103tre paginile de social media ale proiectului.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cu linkul c\u0103tre camera de pres\u0103 a companiei finchwear.prnews.io, un jurnalist are acces la toate informa\u021biile necesare pentru a preg\u0103ti \u00eentreb\u0103rile de interviu sau chiar pentru a scrie \u00eentregul articol. Apoi, poate doar s\u0103 ia leg\u0103tura cu persoana de contact pentru a face o programare sau pentru a clarifica detaliile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Oportunitatea de a dezvolta noi pie\u021be cu PRNEWS.io<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Serviciile PRNews.io ofer\u0103 posibilitatea de a organiza at\u00e2t buletine informative electronice tematice unice \u00een presa local\u0103 \u0219i industrial\u0103 din orice \u021bar\u0103, c\u00e2t \u0219i o campanie global\u0103 de PR. \u0218i toate acestea se pot \u00eent\u00e2mpla f\u0103r\u0103 s\u0103 v\u0103 p\u0103r\u0103si\u021bi propria sal\u0103 de pres\u0103.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Este important ca platforma PRNEWS.io s\u0103 aib\u0103 acces la mass-media occidental\u0103. Acest lucru v\u0103 permite s\u0103 ob\u021bine\u021bi publica\u021bii \u00een presa str\u0103in\u0103 \u0219i s\u0103 v\u0103 prezenta\u021bi compania pe o pia\u021b\u0103 nou\u0103. Articolele despre noi din presa occidental\u0103 sunt de mare importan\u021b\u0103 pentru cump\u0103r\u0103tori, ca s\u0103 nu mai vorbim de presa \u0219i clien\u021bii din \u021bara noastr\u0103, &#8211; a declarat Katerina Byakova<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Articolele din presa str\u0103in\u0103 nu numai c\u0103 prezint\u0103 compania \u00een str\u0103in\u0103tate, dar, \u00een acela\u0219i timp, consolideaz\u0103 pozi\u021bia acesteia pe pia\u021ba local\u0103. Astfel, aceasta din urm\u0103 permite afacerii s\u0103 se dezvolte \u00een continuare \u0219i s\u0103 lucreze mai activ la preluarea de noi pie\u021be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chiar \u0219i o afacere mic\u0103, care creeaz\u0103 un produs interesant, are nevoie de o strategie de comunicare solid\u0103 \u0219i bine preg\u0103tit\u0103. Ve\u021bi r\u0103m\u00e2ne o mic\u0103 \u00eentreprindere local\u0103 dac\u0103 nu permite\u021bi oamenilor s\u0103 afle despre dumneavoastr\u0103. Pentru a dezvolta pia\u021ba \u0219i a v\u0103 extinde, trebuie s\u0103 v\u0103 promova\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atunci c\u00e2nd sunte\u021bi cel mai preocupat de reducerea costurilor, cea mai bun\u0103 solu\u021bie este un instrument unic, simplu \u0219i cu costuri reduse. Instrumentul care v\u0103 va permite s\u0103 v\u0103 implementa\u021bi pe deplin strategia de comunicare atunci c\u00e2nd lucra\u021bi cu media online at\u00e2t pe pia\u021ba local\u0103, c\u00e2t \u0219i pe cea global\u0103.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platform\u0103 de marketing de con\u021binut<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>peste 100.000 de publica\u021bii \u00een mass-media;<\/li>\n\t\t<li>ob\u021bine\u021bi backlink-uri pentru produsul dvs;<\/li>\n\t\t<li>Lucru la scar\u0103 cu distribu\u021bie de con\u021binut.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/ro\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">\u00cenregistrare<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recent, acest proiect de succes a \u00eemplinit 2 ani \u0219i \u00eenc\u0103 mai exist\u0103 doar dou\u0103 persoane care lucreaz\u0103 la el. Povestea Katerinei Byakova \u0219i a lui Maxim Golub este despre cum ambi\u021biile ne\u00eemplinite, entuziasmul \u0219i ideile creative au ajutat la manifestarea celor mai nebune\u0219ti vise. Ast\u0103zi, FINCH este cel mai bun brand t\u00e2n\u0103r, conform VOGUE Ucraina, participant la prezentarea de mod\u0103 Mercedes-Benz Kiev Fashion Days, de\u021bin\u0103tor al premiului \u00eent\u00e2i al concursului tinerilor designeri din Sankt Petersburg. Colec\u021biile lor sunt remarcate \u0219i apreciate de ELLE, STYLE.COM, VOGUE Italia, fotografii de mod\u0103 Adam Katz Sinding, Nabile Quenum, Adriano Cisani, un jurnalist de<\/p>\n","protected":false},"author":2,"featured_media":10024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[973],"tags":[],"class_list":["post-10023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/comments?post=10023"}],"version-history":[{"count":4,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10023\/revisions"}],"predecessor-version":[{"id":10391,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10023\/revisions\/10391"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/media\/10024"}],"wp:attachment":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/media?parent=10023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/categories?post=10023"},{"taxonomy":"post_tag","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/tags?post=10023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}