{"id":10016,"date":"2024-12-09T16:19:41","date_gmt":"2024-12-09T14:19:41","guid":{"rendered":"http:\/\/116.202.111.232\/ro\/blog\/?p=10016"},"modified":"2024-12-09T16:19:43","modified_gmt":"2024-12-09T14:19:43","slug":"alpha-serve-case-study","status":"publish","type":"post","link":"\/ro\/blog\/alpha-serve-case-study.html","title":{"rendered":"Povestea de succes Alpha Serve: Cum s\u0103 creezi o lansare de succes a produsului care s\u0103 genereze v\u00e2nz\u0103ri"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.alphaservesp.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Alpha Serve<\/a>, o companie de dezvoltare de software cu peste 15 ani de experien\u021b\u0103 pe pie\u021bele europene \u0219i americane, a trecut cu succes de la proiecte bazate pe servicii la dezvoltarea de produse. \u00cen urm\u0103 cu trei ani, compania a \u00eenceput s\u0103 se concentreze pe plugin-uri pentru pia\u021ba Atlassian &#8211; o decizie care s-a dovedit a fi foarte profitabil\u0103 \u00een cur\u00e2nd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201ePoten\u021bialul pie\u021belor a fost evident pentru noi\u201d, spune Anna Odrinskaya, Chief Strategy Officer la Alpha Serve. \u201eAm \u00eenceput s\u0103 lans\u0103m diverse produse pentru pia\u021ba Atlassian, iar segmentul Business Intelligence &amp; Data Analytics a generat rezultate excep\u021bionale. Acest lucru ne-a permis s\u0103 ob\u021binem un venit stabil \u0219i s\u0103 ne extindem pe alte pie\u021be, precum ServiceNow \u0219i Shopify.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen ciuda succesului lor \u00een lansarea de produse inovatoare, echipa a recunoscut importan\u021ba marketingului strategic pentru a men\u021bine cre\u0219terea. Ini\u021bial, au investit \u00een marketingul de con\u021binut, concentr\u00e2ndu-se pe articole pentru blogul lor corporativ, dar aveau nevoie de o modalitate de a ajunge la un public mai larg \u0219i de a asigura plasamente \u00een cele mai importante institu\u021bii media din industrie \u0219i afaceri.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">De ce Alpha Serve a ales PRNEWS.IO \u00een locul agen\u021biilor de PR<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alpha Serve a optat pentru a nu se angaja cu agen\u021biile tradi\u021bionale de PR, invoc\u00e2nd mai multe motive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intensivitatea resurselor:<\/strong> Colaborarea cu speciali\u0219ti externi necesit\u0103 adesea investi\u021bii semnificative de timp, \u00een special av\u00e2nd \u00een vedere natura de ni\u0219\u0103 a produselor lor \u0219i fluctua\u021bia frecvent\u0103 a personalului \u00een cadrul firmelor de PR.<\/li>\n\n\n\n<li><strong>Obiective clare:<\/strong> Echipa a avut o viziune bine definit\u0103 pentru promovarea fiec\u0103rui produs \u0219i \u0219tia exact ce canale media doreau s\u0103 vizeze.<\/li>\n\n\n\n<li><strong>Talent intern:<\/strong> Av\u00e2nd deja \u00een echip\u0103 copywriteri pricepu\u021bi, Alpha Serve a v\u0103zut c\u0103 nu are rost s\u0103 pl\u0103teasc\u0103 pentru pachetele complete ale unei agen\u021bii de PR.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a-\u0219i eficientiza eforturile \u0219i a economisi timp cu negocierile, monitorizarea \u0219i sarcinile administrative, Alpha Serve a apelat la PRNEWS.IO &#8211; un \u201eone-stop shop\u201d pentru publica\u021biile sponsorizate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exploatarea PRNEWS.IO pentru marketing direc\u021bionat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PRNEWS.IO a oferit Alpha Serve o platform\u0103 cuprinz\u0103toare pentru gestionarea publica\u021biilor ter\u021be. Prin intermediul vastului s\u0103u director, compania a accesat publica\u021bii media de ni\u0219\u0103 cu audien\u021be relevante, link-uri do-follow SEO-friendly \u0219i m\u0103sur\u0103tori detaliate precum surse de trafic, categorii \u0219i acoperire regional\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eInstrumentele de navigare \u0219i filtrare ale PRNEWS.IO ne-au permis s\u0103 identific\u0103m cu u\u0219urin\u021b\u0103 media care se aliniaz\u0103 nevoilor noastre\u201d, a declarat un reprezentant Alpha Serve. \u201eNe-am putut concentra pe ceea ce conteaz\u0103 &#8211; construirea vizibilit\u0103\u021bii pentru produsele noastre &#8211; l\u0103s\u00e2nd logistica \u00een seama PRNEWS.IO.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultate: Vizibilitate sporit\u0103 \u0219i cre\u0219tere<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliz\u00e2nd PRNEWS.IO, Alpha Serve a plasat cu succes articole \u00een cele mai importante publica\u021bii media din industrie, promov\u00e2nd con\u0219tientizarea noilor lor produse. Plas\u0103rile au condus la cre\u0219terea traficului pe site, la o mai mare recunoa\u0219tere a m\u0103rcii \u00een comunitatea profesional\u0103 \u0219i la o prezen\u021b\u0103 online mai puternic\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simplific\u00e2nd procesul de publicare \u0219i oferind transparen\u021b\u0103 \u00een rela\u021biile de afaceri, PRNEWS.IO a permis Alpha Serve s\u0103 \u00ee\u0219i ating\u0103 obiectivele de marketing \u00een mod eficient \u0219i eficace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru companii precum Alpha Serve, g\u0103sirea unor solu\u021bii de marketing scalabile \u0219i rentabile este esen\u021bial\u0103 &#8211; iar PRNEWS.IO s-a dovedit a fi un partener cheie \u00een c\u0103l\u0103toria lor c\u0103tre cre\u0219tere \u0219i succes.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platform\u0103 de marketing de con\u021binut<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>peste 100.000 de publica\u021bii \u00een mass-media;<\/li>\n\t\t<li>ob\u021bine\u021bi backlink-uri pentru produsul dvs;<\/li>\n\t\t<li>Lucru la scar\u0103 cu distribu\u021bie de con\u021binut.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/ro\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">\u00cenregistrare<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alpha Serve, o companie de dezvoltare de software cu peste 15 ani de experien\u021b\u0103 pe pie\u021bele europene \u0219i americane, a trecut cu succes de la proiecte bazate pe servicii la dezvoltarea de produse. \u00cen urm\u0103 cu trei ani, compania a \u00eenceput s\u0103 se concentreze pe plugin-uri pentru pia\u021ba Atlassian &#8211; o decizie care s-a dovedit a fi foarte profitabil\u0103 \u00een cur\u00e2nd. \u201ePoten\u021bialul pie\u021belor a fost evident pentru noi\u201d, spune Anna Odrinskaya, Chief Strategy Officer la Alpha Serve. \u201eAm \u00eenceput s\u0103 lans\u0103m diverse produse pentru pia\u021ba Atlassian, iar segmentul Business Intelligence &amp; Data Analytics a generat rezultate excep\u021bionale. Acest lucru ne-a<\/p>\n","protected":false},"author":2,"featured_media":10017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[973],"tags":[],"class_list":["post-10016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/comments?post=10016"}],"version-history":[{"count":1,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10016\/revisions"}],"predecessor-version":[{"id":10018,"href":"\/ro\/blog\/wp-json\/wp\/v2\/posts\/10016\/revisions\/10018"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/media\/10017"}],"wp:attachment":[{"href":"\/ro\/blog\/wp-json\/wp\/v2\/media?parent=10016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/categories?post=10016"},{"taxonomy":"post_tag","embeddable":true,"href":"\/ro\/blog\/wp-json\/wp\/v2\/tags?post=10016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}