{"id":3951,"date":"2021-09-26T21:58:05","date_gmt":"2021-09-26T19:58:05","guid":{"rendered":"\/blog\/?p=3951"},"modified":"2025-09-05T14:23:11","modified_gmt":"2025-09-05T12:23:11","slug":"marketings-vs-pr-kas-ir-atskiriba","status":"publish","type":"post","link":"\/lv\/blog\/marketings-vs-pr-kas-ir-atskiriba.html","title":{"rendered":"M\u0101rketings un PR &#8211; k\u0101da ir at\u0161\u0137ir\u012bba?"},"content":{"rendered":"\n\n\n<p>Vai j\u016bs zin\u0101t, k\u0101da ir at\u0161\u0137ir\u012bba starp m\u0101rketingu un PR? Nereti cilv\u0113ki, kas mekl\u0113 speci\u0101listus m\u0101rketinga vai sabiedrisko attiec\u012bbu jom\u0101, j\u016btas apmulsu\u0161i par <strong>m\u0101rketinga un PR<\/strong> at\u0161\u0137ir\u012bb\u0101m. Robe\u017eas starp \u0161iem diviem j\u0113dzieniem bie\u017ei vien ir neskaidras. Ja j\u016bs j\u016btaties t\u0101pat vai jums ir nepiecie\u0161ams vair\u0101k faktu, lai skaidri nodal\u012btu m\u0101rketingu un PR, jums noder\u0113s turpm\u0101k sniegt\u0101 inform\u0101cija. <\/p>\n\n\n\n<style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kas ir m\u0101rketings?<\/h2>\n\n\n\n<p>M\u0101rketings ir visp\u0101r\u012bg\u0101ks termins nek\u0101 PR, kas ietver rekl\u0101mas un sabiedrisko attiec\u012bbu metodiku. Visi m\u0101rketinga pas\u0101kumi veicina z\u012bmola atpaz\u012bstam\u012bbu, pakalpojumu vai produktu, vai indiv\u012bdu izv\u0113l\u0113taj\u0101 ni\u0161\u0101. M\u0101rketings ir b\u016btiska katra uz\u0146\u0113muma, kura m\u0113r\u0137is ir sasniegt potenci\u0101los klientus un p\u0101rdot savus pied\u0101v\u0101jumus, sast\u0101vda\u013ca. M\u0101rketinga speci\u0101lista darbs paredz izmantot m\u0101rketinga metodes, lai iesaist\u012btu potenci\u0101lo klientu grupas un populariz\u0113tu visu, ko uz\u0146\u0113mums cen\u0161as p\u0101rdot.<\/p>\n\n\n\n<p>M\u0101rketinga speci\u0101lists ikdien\u0101 var veikt daudzus uzdevumus. Tas ietver soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu kampa\u0146u izveidi un veicin\u0101\u0161anu, lai kopiena b\u016btu vair\u0101k iesaist\u012bta jaun\u0101kajos atjaunin\u0101jumos, jaunu produktu izlaidumos, \u012bpa\u0161os pied\u0101v\u0101jumos utt. Lai v\u0113rotu savu centienu efektivit\u0101ti un pan\u0101kumus, m\u0101rketinga speci\u0101listi veido p\u0101rskatus par lietot\u0101ju iesaist\u012b\u0161anos un veic auditorijas anal\u012bzi. Tas \u013cauj vi\u0146iem apkopot vair\u0101k inform\u0101cijas par saviem klientiem, lai izv\u0113l\u0113tos m\u0101rketinga pieejas, kas b\u016bs visnoder\u012bg\u0101k\u0101s vi\u0146u kopienai un dienas beig\u0101s nes\u012bs vi\u0146u uz\u0146\u0113mumiem liel\u0101kus ie\u0146\u0113mumus.<\/p>\n\n\n\n<p>Soci\u0101lie mediji nav vien\u012bg\u0101 tie\u0161saistes m\u0101rketinga speci\u0101lista atbild\u012bba. Citi uzdevumi ir \u0161\u0101di:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>bud\u017eeta p\u0101rvald\u012bba;<\/li>\n\n\n\n<li>Datu anal\u012bze;<\/li>\n\n\n\n<li>Tirgus izp\u0113te;<\/li>\n\n\n\n<li>Gener\u0113 rado\u0161as idejas;<\/li>\n\n\n\n<li>E-pastu izstr\u0101d\u0101\u0161ana un nos\u016bt\u012b\u0161ana, un v\u0113l vair\u0101k.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>M\u0101rketings aptver vair\u0101kas jomas, ko var veikt tie\u0161saist\u0113, lai sasniegtu m\u0101rketinga m\u0113r\u0137us. T\u0101s ir \u0161\u0101das:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search Engine Optimization, kas noz\u012bm\u0113, ka tie\u0161saistes m\u0101rketinga speci\u0101lists str\u0101d\u0101 ar atsl\u0113gv\u0101rdiem, saturu un uzlabo sava uz\u0146\u0113muma t\u012bmek\u013ca vietnes poz\u012bcijas mekl\u0113t\u0101jprogramm\u0101s;<\/li>\n\n\n\n<li>M\u0101rketings &#8220;maksa par klik\u0161\u0137i&#8221; ietver apmaks\u0101ta satura un m\u0113r\u0137tiec\u012bgu rekl\u0101mu kampa\u0146u veido\u0161anu, kas tiks atkl\u0101tas izv\u0113l\u0113tai auditorijai mekl\u0113t\u0101jprogramm\u0101s un ofici\u0101laj\u0101s t\u012bmek\u013ca vietn\u0113s.&nbsp;<\/li>\n\n\n\n<li>Video m\u0101rketings, kas pied\u0101v\u0101 izmantot video saturu efekt\u012bvai z\u012bmolu un to uz\u0146\u0113mumu populariz\u0113\u0161anai, lai iesaist\u012btu m\u0113r\u0137auditoriju;&nbsp;<\/li>\n\n\n\n<li>Satura m\u0101rketings, kas \u013cauj uz\u0146\u0113mumiem mijiedarboties ar auditoriju un p\u0101rst\u0101v\u0113t savus z\u012bmolus, izmantojot saturu;<\/li>\n\n\n\n<li>Soci\u0101lo mediju m\u0101rketings nodarbojas ar soci\u0101lo mediju kampa\u0146u vad\u012b\u0161anu un mijiedarb\u012bbu ar lietot\u0101jiem popul\u0101r\u0101kaj\u0101s soci\u0101lo mediju platform\u0101s.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Tie\u0161saistes m\u0101rketinga ni\u0161\u0101 str\u0101d\u0101jo\u0161s speci\u0101lists oper\u0113 ar daudziem buzzwordiem, kurus skaidri saprot tikai tie\u0161saistes m\u0101rketinga ni\u0161\u0101 str\u0101d\u0101jo\u0161s cilv\u0113ks. Termini, kas rakstur\u012bgi tie\u0161saistes m\u0101rketinga jomai, ir \u0161\u0101di:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPC &#8211; izmaksas par klik\u0161\u0137i;<\/li>\n\n\n\n<li>ROI &#8211; ieguld\u012bjumu atdeve;<\/li>\n\n\n\n<li>CTR &#8211; klik\u0161\u0137u caurlaides koeficients, kas ir lietot\u0101ju skaits, kuri ir klik\u0161\u0137in\u0101ju\u0161i uz konkr\u0113t\u0101s saites;<\/li>\n\n\n\n<li>CTA &#8211; aicin\u0101jums veikt darb\u012bbu, kas mudina lietot\u0101jus lejupiel\u0101d\u0113t, ieg\u0101d\u0101ties, uzzin\u0101t vair\u0101k inform\u0101cijas par pas\u016bt\u012bjumu utt.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kas ir PR?<\/h2>\n\n\n\n<p>Pr vai sabiedrisko attiec\u012bbu galvenais m\u0113r\u0137is ir \u013caut pla\u0161\u0101kai auditorijai uzzin\u0101t par z\u012bmolu vai pakalpojumu pla\u0161sazi\u0146as l\u012bdzek\u013cos. At\u0161\u0137ir\u012bb\u0101 no m\u0101rketinga, kura m\u0113r\u0137is ir vair\u0101kk\u0101rt\u012bgi palielin\u0101t uz\u0146\u0113mumu ien\u0101kumus, palielinot p\u0101rdo\u0161anas apjomus, sabiedrisko attiec\u012bbu speci\u0101listu m\u0113r\u0137is ir izveidot pozit\u012bvu z\u012bmola reput\u0101ciju un ieg\u016bt pozit\u012bvu atspogu\u013cojumu pres\u0113, daloties ar publik\u0101cij\u0101m respektablos pla\u0161sazi\u0146as l\u012bdzek\u013cos. Vienk\u0101r\u0161iem v\u0101rdiem sakot, PR m\u0113r\u0137is ir pan\u0101kt pla\u0161\u0101ku uz\u0146\u0113muma atpaz\u012bstam\u012bbu, neveicinot p\u0101rdo\u0161anas apjomus.<\/p>\n\n\n\n<p>Uz\u0146\u0113mumi var apvienot sp\u0113kus ar sabiedrisko attiec\u012bbu a\u0123ent\u016br\u0101m un profesion\u0101l\u0101m sabiedrisko attiec\u012bbu komand\u0101m vai ar\u012b izveidot \u012bpa\u0161u sabiedrisko attiec\u012bbu noda\u013cu savas organiz\u0101cijas strukt\u016br\u0101. Atkar\u012bb\u0101 no mikroni\u0161as, pie kuras uz\u0146\u0113mums pieder, PR kampa\u0146a var b\u016bt v\u0113rsta uz B2B vai B2C ni\u0161\u0101m un palielin\u0101t z\u012bmola atpaz\u012bstam\u012bbu labdar\u012bbas, finan\u0161u, politikas vai cit\u0101s nozar\u0113s.&nbsp;<\/p>\n\n\n\n<p>PAR a\u0123enta pien\u0101kumos ietilpst \u0161\u0101di ikdienas pien\u0101kumi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicit\u0101tes kampa\u0146u pl\u0101no\u0161ana<\/li>\n\n\n\n<li>preses rel\u012b\u017eu rakst\u012b\u0161ana;<\/li>\n\n\n\n<li>Publicit\u0101tes kampa\u0146u pl\u0101no\u0161ana;<\/li>\n\n\n\n<li>Izv\u0113l\u0113t\u0101s nozares jaunumu seko\u0161ana;<\/li>\n\n\n\n<li>Mekl\u0113 pla\u0161sazi\u0146as l\u012bdzek\u013cus, lai dal\u012btos ar preses rel\u012bz\u0113m;<\/li>\n\n\n\n<li>Tur\u012bgu attiec\u012bbu veido\u0161ana ar ieinteres\u0113taj\u0101m pus\u0113m;<\/li>\n\n\n\n<li>Koment\u0101ru p\u0101rvald\u012bba uz\u0146\u0113muma v\u0101rd\u0101, piem\u0113ram, kr\u012bzes situ\u0101cij\u0101\/rea\u0123\u0113jot uz sliktiem preses izdevumiem.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">M\u0101rketinga un PR at\u0161\u0137ir\u012bbas&nbsp;<\/h2>\n\n\n\n<p>Tur s\u0101kas galven\u0101 da\u013ca, kas visvair\u0101k interes\u0113 liel\u0101ko da\u013cu no mums. K\u0101da ir m\u0101rketinga un PR at\u0161\u0137ir\u012bba?&nbsp;<\/p>\n\n\n\n<p>K\u0101 jau min\u0113j\u0101m, m\u0101rketinga kampa\u0146u galvenais m\u0113r\u0137is ir p\u0101rdo\u0161anas veicin\u0101\u0161ana, populariz\u0113jot produktu, pakalpojumu vai uz\u0146\u0113mumu kopum\u0101. PR ir orient\u0113ti uz uz\u0146\u0113muma vai z\u012bmola pozit\u012bvas reput\u0101cijas uztur\u0113\u0161anu, daloties ar preses rel\u012bz\u0113m un l\u012bdz\u012bg\u0101m publik\u0101cij\u0101m izv\u0113l\u0113tajos pla\u0161sazi\u0146as l\u012bdzek\u013cos.&nbsp;<\/p>\n\n\n\n<p>K\u0101das ir citas m\u0101rketinga un PR at\u0161\u0137ir\u012bbas? Apskat\u012bsim.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PR un m\u0101rketinga m\u0113r\u0137i<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PRC komandas m\u0113r\u0137i ir v\u0113rsti uz z\u012bmola pozit\u012bvas reput\u0101cijas p\u0101rvald\u012bbu, izmantojot da\u017e\u0101dus sazi\u0146as kan\u0101lus, un sadarb\u012bbu ar pla\u0161sazi\u0146as l\u012bdzek\u013ciem attiec\u012bb\u0101 uz publik\u0101ciju koplieto\u0161anu to pla\u0161sazi\u0146as l\u012bdzek\u013cu resursos.&nbsp;<\/li>\n\n\n\n<li>M\u0101rketinga komandas m\u0113r\u0137is ir atrast veidus, k\u0101 sasniegt m\u0113r\u0137auditoriju un mudin\u0101t to veikt uz p\u0101rdo\u0161anu v\u0113rstas darb\u012bbas, lai z\u012bmoliem rad\u012btu liel\u0101kus ie\u0146\u0113mumus.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">T\u0113r\u0137auditorijas<\/h3>\n\n\n\n<p>M\u0101rketinga un sabiedrisko attiec\u012bbu kampa\u0146u m\u0113r\u0137auditorijas ir da\u017e\u0101das:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam\u0101cijas ar sabiedr\u012bbu m\u0113r\u0137is ir sasniegt pla\u0161\u0101ku auditoriju nek\u0101 tie\u0161saistes m\u0101rketinga a\u0123ent\u016br\u0101m. Izmantojot personaliz\u0113tas un uz kampa\u0146\u0101m balst\u012btas uzrun\u0101\u0161anas strat\u0113\u0123ijas un pieejas, t\u0101s izstr\u0101d\u0101 individualiz\u0113tu komunik\u0101ciju. T\u0101d\u0101 veid\u0101 sabiedrisko attiec\u012bbu a\u0123enti var uzrun\u0101t m\u0113r\u0137a lietot\u0101ju vajadz\u012bbas un intereses un palielin\u0101t vi\u0146u interesi par reklam\u0113tajiem z\u012bmoliem, izmantojot labi izstr\u0101d\u0101tas preses rel\u012bzes.&nbsp;<\/li>\n\n\n\n<li>M\u0101rketinga komandas sasniedz \u0161aur\u0101kas lietot\u0101ju grupas, savus klientus vai lietot\u0101jus, kurus potenci\u0101li var\u0113tu interes\u0113t reklam\u0113tie pakalpojumi. Sasniedzot savu m\u0113r\u0137auditoriju, tie\u0161saistes m\u0101rketinga speci\u0101listi izmanto e-pasta m\u0101rketingu un digit\u0101lo rekl\u0101mu, lai uzrun\u0101tu potenci\u0101los pirc\u0113jus.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Dienas uzdevumi&nbsp;<\/h3>\n\n\n\n<p>Veid\u0113jo\u0161o attiec\u012bbu a\u0123entu uzdevumi at\u0161\u0137iras atkar\u012bb\u0101 no klientu piepras\u012bjumiem. PR a\u0123ent\u016bra var pal\u012bdz\u0113t klientam izveidot efekt\u012bvu komunik\u0101cijas strat\u0113\u0123iju vai izstr\u0101d\u0101t kr\u012bzes vad\u012bbas pl\u0101nu, kad vien tas ir nepiecie\u0161ams. Citi PR a\u0123entu ikdienas uzdevumi ir \u0161\u0101di:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u016bp\u0113ties par uz\u0146\u0113muma zi\u0146ojumapmai\u0146u;<\/li>\n\n\n\n<li>preses rel\u012b\u017eu rakst\u012b\u0161ana un izplat\u012b\u0161ana;<\/li>\n\n\n\n<li>Veikt publiskas uzst\u0101\u0161an\u0101s iesp\u0113ju mekl\u0113\u0161ana;<\/li>\n\n\n\n<li>Respekt\u0113ta z\u012bmola t\u0113la veido\u0161ana pla\u0161sazi\u0146as l\u012bdzek\u013cos;<\/li>\n\n\n\n<li>Klientu v\u0101rd\u0101 uztur attiec\u012bbas ar pla\u0161sazi\u0146as l\u012bdzek\u013ciem.<\/li>\n<\/ul>\n\n\n\n<p>M\u0101rketinga speci\u0101listu ikdienas uzdevumi ir \u0161\u0101di:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soci\u0101lo mediju kampa\u0146u vad\u012b\u0161ana z\u012bmola v\u0101rd\u0101;<\/li>\n\n\n\n<li>Rekl\u0101mu pl\u0101na izveide, rekl\u0101mas kampa\u0146u izveide un p\u0101rvald\u012bba;<\/li>\n\n\n\n<li>Tirgus izp\u0113te, lai atrastu pareizo virzienu m\u0101rketinga kampa\u0146ai;<\/li>\n\n\n\n<li>Darba ar p\u0101rdo\u0161anas pied\u0101v\u0101jumiem un to palai\u0161anu tirg\u016b, bro\u0161\u016br\u0101m, PDF u.c.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Veiktsp\u0113jas r\u0101d\u012bt\u0101ji&nbsp;<\/h3>\n\n\n\n<p>Bet vai runa b\u016btu par m\u0101rketingu vai PR, tie\u0161saistes kampa\u0146u efektivit\u0101te ir j\u0101m\u0113ra un j\u0101analiz\u0113, lai saprastu, k\u0101di pa\u0146\u0113mieni izr\u0101d\u0101s visefekt\u012bv\u0101kie j\u016bsu z\u012bmolam.&nbsp;<\/p>\n\n\n\n<p>Svar\u012bg\u0101kie efektivit\u0101tes r\u0101d\u012bt\u0101ji, kas \u013cauj sabiedrisko attiec\u012bbu speci\u0101listiem nov\u0113rt\u0113t savu centienu pan\u0101kumus, ir \u0161\u0101di:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soci\u0101lo mediju a\u017eiot\u0101\u017ea no \u017eurn\u0101listiem, influenceriem un blogeriem;&nbsp;<\/li>\n\n\n\n<li>Pozit\u012bv\u0101s preses apjoms pla\u0161sazi\u0146as l\u012bdzek\u013cos ni\u0161\u0101, pie kuras pieder j\u016bsu uz\u0146\u0113mums;<\/li>\n\n\n\n<li>sa\u0146emto atspogu\u013cojumu noska\u0146ojums u.c.<\/li>\n<\/ul>\n\n\n\n<p>M\u0101rketinga speci\u0101listu galvenie darb\u012bbas r\u0101d\u012bt\u0101ji ir \u0161\u0101di:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produktu p\u0101rdo\u0161anas statistika, vai t\u0101 atbilst vai p\u0101rsniedz izvirz\u012btos m\u0113r\u0137us;&nbsp;<\/li>\n\n\n\n<li>M\u0101rketinga un rekl\u0101mas strat\u0113\u0123iju un kampa\u0146u ROI;&nbsp;<\/li>\n\n\n\n<li>Vai soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu a\u017eiot\u0101\u017ea veicin\u0101ja produktu p\u0101rdo\u0161anas pieaugumu.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kur sakr\u012bt sabiedrisk\u0101s attiec\u012bbas un m\u0101rketings&nbsp;<\/h2>\n\n\n\n<p>Pl\u0101nojot veiksm\u012bgu tie\u0161saistes rekl\u0101mas kampa\u0146u, uz\u0146\u0113mumiem vajadz\u0113tu apsv\u0113rt iesp\u0113ju apvienot PR un m\u0101rketinga strat\u0113\u0123ijas, lai pal\u012bdz\u0113tu sasniegt lab\u0101kus rezult\u0101tus. PR un tie\u0161saistes m\u0101rketings var ietekm\u0113t un atbalst\u012bt viens otru jom\u0101s, kas saist\u012btas ar \u0161\u0101diem aspektiem.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ja z\u012bmolam ir ierobe\u017eota publicit\u0101te, ir gr\u016bti palielin\u0101t produktu vai pakalpojumu p\u0101rdo\u0161anas r\u0101d\u012bt\u0101jus.&nbsp;<\/li>\n\n\n\n<li>Veidsazi\u0146as ar sabiedr\u012bbu pal\u012bdz uz\u0146\u0113mumiem izveidot lab\u0101ku sazi\u0146u ar auditoriju, ieg\u016bt t\u0101s uztic\u012bbu un palielin\u0101t izredzes, ka cilv\u0113ki turpin\u0101s sadarboties ar z\u012bmolu, p\u0113rkot t\u0101 pied\u0101v\u0101jumus.&nbsp;<\/li>\n\n\n\n<li>PR un m\u0101rketinga a\u0123ent\u016bras var apvienot sp\u0113kus, palielinot z\u012bmola atpaz\u012bstam\u012bbu, izmantojot soci\u0101lo mediju kampa\u0146as un preses rel\u012b\u017eu izplat\u012b\u0161anu.&nbsp;<\/li>\n\n\n\n<li>Ietekm\u0113t\u0101ju m\u0101rketing\u0101 iesaist\u0101s gan sabiedrisko attiec\u012bbu, gan m\u0101rketinga komandas, kas \u013cauj katrai pusei sasniegt savus m\u0113r\u0137us. M\u0101rketinga komanda ar rekl\u0101mas kampa\u0146\u0101m var veicin\u0101t liel\u0101ku p\u0101rdo\u0161anas apjomu, savuk\u0101rt sabiedrisko attiec\u012bbu p\u0101rst\u0101vji var efekt\u012bv\u0101k nodot z\u012bmolu veidojo\u0161os v\u0113st\u012bjumus.&nbsp;<\/li>\n<\/ul>\n\n\n\n<style>\r\n#PRN-content-platform2 {\r\n    background-image: url(\"https:\/\/prnews.io\/blog\/book.png\");\r\n    background-position: right top;\r\n\tbackground-position: bottom 20px right 20px;\r\n    background-repeat: no-repeat;\r\n    background-size: 20%;\r\n}\r\n#PRN-content-platform-top2 {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn2\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top2\"> \r\n<div id=\"PRN-content-platform2\"> <h2>Online Publicity Workbook<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100+ content ideas for your B2B startup;<\/li>\r\n        <li>ideal for do-it-yourself publicity plans;<\/li>\r\n        <li>schedule your PR campaign in advance.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn2\"><a href=\"https:\/\/prnews.io\/get\/tmp-guide\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Get My Free eBook<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Apkopojums: M\u0101rketings pret PR<\/h2>\n\n\n\n<p>PR un m\u0101rketingu bie\u017ei jauc, jo tie ir savstarp\u0113ji saist\u012bti un bie\u017ei vien ir savstarp\u0113ji saist\u012bti. Lai gan sabiedrisko attiec\u012bbu un m\u0101rketinga komand\u0101m ir at\u0161\u0137ir\u012bgi m\u0113r\u0137i un t\u0101s sasniedz da\u017e\u0101das auditorijas, t\u0101s var atbalst\u012bt vienu un to pa\u0161u uz\u0146\u0113mumu vai z\u012bmolu. Vienk\u0101r\u0161\u0101k sakot, PR atbalsts var pal\u012bdz\u0113t m\u0101rketinga strat\u0113\u0123ijai ieg\u016bt pla\u0161\u0101ku atpaz\u012bstam\u012bbu un sasniegt vair\u0101k potenci\u0101lo klientu, kas v\u0113las pirkt.&nbsp;<\/p>\n\n\n\n<p> Abas nozares at\u0161\u0137iras ar\u012b ar strat\u0113\u0123ij\u0101m un pieej\u0101m, ko t\u0101s izmanto savu m\u0113r\u0137u sasnieg\u0161anai. At\u0161\u0137iras ar\u012b laika periods, kur\u0101 tiek \u012bstenotas m\u0101rketinga un sabiedrisko attiec\u012bbu kampa\u0146as. M\u0101rketinga kampa\u0146a var ilgt vair\u0101kas dienas vai ned\u0113\u013cas, savuk\u0101rt sabiedrisko attiec\u012bbu kampa\u0146as ietekmi var nov\u0113rot ilg\u0101k\u0101 laika posm\u0101.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vai j\u016bs zin\u0101t, k\u0101da ir at\u0161\u0137ir\u012bba starp m\u0101rketingu un PR? Nereti cilv\u0113ki, kas mekl\u0113 speci\u0101listus m\u0101rketinga vai sabiedrisko attiec\u012bbu jom\u0101, j\u016btas apmulsu\u0161i par m\u0101rketinga un PR at\u0161\u0137ir\u012bb\u0101m. Robe\u017eas starp \u0161iem diviem j\u0113dzieniem bie\u017ei vien ir neskaidras. Ja j\u016bs j\u016btaties t\u0101pat vai jums ir nepiecie\u0161ams vair\u0101k faktu, lai skaidri nodal\u012btu m\u0101rketingu un PR, jums noder\u0113s turpm\u0101k sniegt\u0101 inform\u0101cija. Kas ir m\u0101rketings? M\u0101rketings ir visp\u0101r\u012bg\u0101ks termins nek\u0101 PR, kas ietver rekl\u0101mas un sabiedrisko attiec\u012bbu metodiku. Visi m\u0101rketinga pas\u0101kumi veicina z\u012bmola atpaz\u012bstam\u012bbu, pakalpojumu vai produktu, vai indiv\u012bdu izv\u0113l\u0113taj\u0101 ni\u0161\u0101. M\u0101rketings ir b\u016btiska katra uz\u0146\u0113muma, kura m\u0113r\u0137is ir sasniegt potenci\u0101los klientus un p\u0101rdot savus<\/p>\n","protected":false},"author":14,"featured_media":3952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[857,856],"tags":[],"class_list":["post-3951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-public-relations"],"aioseo_notices":[],"_links":{"self":[{"href":"\/lv\/blog\/wp-json\/wp\/v2\/posts\/3951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/lv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/lv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/comments?post=3951"}],"version-history":[{"count":5,"href":"\/lv\/blog\/wp-json\/wp\/v2\/posts\/3951\/revisions"}],"predecessor-version":[{"id":10311,"href":"\/lv\/blog\/wp-json\/wp\/v2\/posts\/3951\/revisions\/10311"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/media\/3952"}],"wp:attachment":[{"href":"\/lv\/blog\/wp-json\/wp\/v2\/media?parent=3951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/categories?post=3951"},{"taxonomy":"post_tag","embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/tags?post=3951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}