{"id":2884,"date":"2021-05-22T21:32:24","date_gmt":"2021-05-22T19:32:24","guid":{"rendered":"\/blog\/?p=2884"},"modified":"2025-09-05T14:22:28","modified_gmt":"2025-09-05T12:22:28","slug":"the-pr-meaning","status":"publish","type":"post","link":"\/lv\/blog\/the-pr-meaning.html","title":{"rendered":"PR noz\u012bme nekad vairs neb\u016bs t\u0101da pati. Vai esat main\u012bjis savu PR?"},"content":{"rendered":"\n\n\n<p>Atg\u0101ju\u0161i tie laiki, kad <a href=\"https:\/\/en.wikipedia.org\/wiki\/Public_relations\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PR<\/a> noz\u012bm\u0113ja kaut ko pavisam citu nek\u0101 \u0161odien. Kop\u0161 jauno tehnolo\u0123iju par\u0101d\u012b\u0161an\u0101s PR medijs ir main\u012bjies. Soci\u0101lo mediju ietekme uz&nbsp;<strong>PR noz\u012bmi<\/strong>&nbsp;\u0161odien ir p\u0101r\u0101k liela, lai to ignor\u0113tu. Lai gan tas ir sk\u0101ris gandr\u012bz jebkuru nozari zem saules, soci\u0101lie mediji ir piespiedu\u0161i sabiedrisko attiec\u012bbu jomas p\u0101rst\u0101vjus piel\u0101goties p\u0101rmai\u0146\u0101m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u0101tad, kas ir PR?&nbsp;<\/h2>\n\n\n\n<p>PR nav par pa\u0161iem produktiem un pakalpojumiem. T\u0101 viet\u0101 runa ir par sarunu un mijiedarb\u012bbu. \u0160odien PR noz\u012bme ir daudz pla\u0161\u0101ka nek\u0101 rekl\u0101ma. Protams, PR kampa\u0146as m\u0113r\u0137is ir piev\u0113rst uzman\u012bbu uz\u0146\u0113mumam vai t\u0101 produktam. Ta\u010du \u0161is process notiek, izmantojot daudz vair\u0101k nek\u0101 tikai tradicion\u0101lo rekl\u0101mu.&nbsp;<\/p>\n\n\n\n<p>Daudzi cilv\u0113ki dom\u0101, ka&nbsp;<strong>public relations defin\u012bcija<\/strong>&nbsp;ir saist\u012bta ar rekl\u0101mu. Citiem v\u0101rdiem sakot, t\u0101 ir par to, k\u0101 uzrakst\u012bt pazi\u0146ojumu presei vai ieg\u016bt atspogu\u013cojumu pla\u0161sazi\u0146as l\u012bdzek\u013cos. Paties\u012bba ir t\u0101da, ka&nbsp;<strong>PR defin\u012bcija<\/strong>&nbsp;ir daudz vair\u0101k. Efekt\u012bvs PR ir viss process, kur\u0101 sabiedr\u012bbai tiek komunic\u0113ta uz\u0146\u0113muma misija, v\u0113rt\u012bbas, m\u0113r\u0137i, v\u0113rt\u012bbas pied\u0101v\u0101jumi, lai rad\u012btu pozit\u012bvu uz\u0146\u0113muma vai uz\u0146\u0113m\u0113jsabiedr\u012bbas t\u0113lu. T\u0101 ir zi\u0146u atspogu\u013co\u0161anas un soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu darb\u012bbas kombin\u0101cija.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/prnews.io\/serm\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Build Positive Online Reputation &amp; Remove Negative from SERP<\/a><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Kas ir sabiedrisk\u0101s attiec\u012bbas m\u016bsdienu soci\u0101lo mediju pasaul\u0113<\/h2>\n\n\n\n<p>Ja gan uz Zemes joproj\u0101m kl\u012bst dinozauri (uz\u0146\u0113mumi, kas ieg\u016bst inform\u0101ciju druk\u0101taj\u0101s zi\u0146\u0101s, telev\u012bzij\u0101 vai radio), uz\u0146\u0113mumi, kas v\u0113las rad\u012bt atpaz\u012bstam\u012bbu, \u0161odien ir p\u0101rc\u0113lu\u0161ies uz tie\u0161saisti. T\u0101 k\u0101 vair\u0101k nek\u0101 4 miljardi cilv\u0113ku vis\u0101 pasaul\u0113 izmanto internetu, efekt\u012bva sabiedrisko attiec\u012bbu kampa\u0146a var padar\u012bt j\u016bsu uz\u0146\u0113mumu zin\u0101mu \u0161ai lielajai auditorijai.&nbsp;<\/p>\n\n\n\n<p>Izt\u0113losim piem\u0113ru. Viet\u0113jais automobi\u013cu tirdzniec\u012bbas uz\u0146\u0113mums pl\u0101no svin\u012bgu atkl\u0101\u0161anu. \u0145emot v\u0113r\u0101 \u0161o m\u0113r\u0137i, vi\u0146\u0161 pas\u016bta virkni rekl\u0101mu viet\u0113j\u0101 laikrakst\u0101\/\u017eurn\u0101l\u0101, kur\u0101s st\u0101sta par \u0161o pas\u0101kumu.&nbsp;<\/p>\n\n\n\n<p>\u0160\u012b ir tradicion\u0101l\u0101 rekl\u0101ma, kas paredz t\u0113r\u0113t daudz naudas.<\/p>\n\n\n\n<p> Savuk\u0101rt tas pats auto tirgot\u0101js izvieto rekl\u0101mas soci\u0101lajos medijos, minot, ka tiks izloz\u0113ts piln\u012bgi jauns auto. Lai sa\u0146emtu bi\u013ceti, interesentam ir j\u0101pam\u012b\u013co vi\u0146u Facebook\/Instagram lapa un j\u0101dal\u0101s ar vi\u0146u zi\u0146u par \u0161o pas\u0101kumu.&nbsp;<\/p>\n\n\n\n<p>T\u0101d\u0101 veid\u0101 notiek efekt\u012bva PR kampa\u0146a. Rezult\u0101t\u0101 \u0161\u012b kampa\u0146a rada lielu publicit\u0101ti par maz\u0101k naudas nek\u0101 tradicion\u0101l\u0101 rekl\u0101ma.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PR ir main\u012bjies. Vai j\u016bs esat main\u012bjis savu PR? <\/h2>\n\n\n\n<p>Veidot sabiedrisk\u0101s attiec\u012bbas nav viegli. No vis\u0101m m\u0101rketinga strat\u0113\u0123ij\u0101m, iesp\u0113jams, sabiedrisk\u0101s attiec\u012bbas ir viena no sare\u017e\u0123\u012bt\u0101kaj\u0101m. Nu, ne tik sare\u017e\u0123\u012bta k\u0101 ra\u0137e\u0161u zin\u0101tne ir sare\u017e\u0123\u012bta. PR ir sare\u017e\u0123\u012bti t\u0101d\u0101 noz\u012bm\u0113, ka ir j\u0101pan\u0101k konsekvence. \u0160aj\u0101 digit\u0101laj\u0101 laikmet\u0101 soci\u0101lie mediji ir trok\u0161\u0146aina vieta, kur viss main\u0101s liel\u0101 \u0101trum\u0101. T\u0101p\u0113c konsekvenci mediju atspogu\u013cojum\u0101 ir gr\u016bti pan\u0101kt un tas prasa p\u016bles.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1 Ikviens v\u0113las st\u0101stu<\/h3>\n\n\n\n<p>Un p\u0101rliecino\u0161s st\u0101sts, par kuru cilv\u0113kiem r\u016bp\u0113sies, ir vissvar\u012bg\u0101k\u0101 pan\u0101kumu sast\u0101vda\u013ca sabiedrisko attiec\u012bbu jom\u0101. Par uzman\u012bbu ir s\u012bva konkurence. P\u0101rliecino\u0161am un neatvair\u0101mam st\u0101stam ir liel\u0101kas izredzes konkur\u0113t ar citiem uz\u0146\u0113mumiem, kas tikpat \u013coti alkst p\u0113c uzman\u012bbas.&nbsp;<\/p>\n\n\n\n<p> Lai gan tas var\u0113tu \u0161\u0137ist pa\u0161saprotami, da\u017eiem uz\u0146\u0113mumiem ir gr\u016bti atkl\u0101t st\u0101stu, ko st\u0101st\u012bt. Neesat p\u0101rliecin\u0101ts, ka j\u016bsu uz\u0146\u0113mumam ir saisto\u0161s st\u0101sts? \u0160eit var pal\u012bdz\u0113t laba sabiedrisko attiec\u012bbu a\u0123ent\u016bra.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;M\u0101rketings ir st\u0101stu st\u0101st\u012b\u0161ana.&#8221;<\/em><\/p>\n<cite><em>&nbsp;SETH GODIN.<\/em><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">#2 Zi\u0146u st\u0101sta dz\u012bves ilgums ir \u012bs\u0101ks, ta\u010du sasniedzam\u012bba ir milz\u012bga<\/h3>\n\n\n\n<p>Jo tikai Twitter ir aptuveni 6 t\u016bksto\u0161i tv\u012btu sekund\u0113, zi\u0146u st\u0101sts vairs nav ilglaic\u012bga lieta. \u017durn\u0101listi, blogeri un influenceri nep\u0101rtraukti med\u012b n\u0101kamo lielo notikumu, un soci\u0101lie mediji ir \u013coti efekt\u012bvs r\u012bks zi\u0146u izplat\u012b\u0161anai. Un tas viss ir saist\u012bts ar \u0101trumu, kas zi\u0146u st\u0101stu padara v\u012brusu uz da\u017e\u0101m sekund\u0113m. T\u0101d\u0113j\u0101di neliels viet\u0113js izdevums kaut kur valsts vidien\u0113 var k\u013c\u016bt par n\u0101kamo lielo st\u0101stu vien\u0101 mirkl\u012b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3 Viegl\u0101k piek\u013c\u016bt \u017eurn\u0101listiem<\/h3>\n\n\n\n<p>Soci\u0101lie mediji ir lieliska vieta, kur veidot kontaktus. M\u016bsdien\u0101s j\u016bs varat tuvoties sev t\u012bkamiem cilv\u0113kiem bez tie\u0161as sarunas aci pret aci. Ietekm\u0113t\u0101ji, slaven\u012bbas, blogeri, z\u012bmoli, k\u0101 ar\u012b \u017eurn\u0101listi &#8211; visi vi\u0146i regul\u0101ri izmanto soci\u0101los medijus. Tikai ar da\u017eiem klik\u0161\u0137iem varat uzreiz sazin\u0101ties ar \u017eurn\u0101listiem, izmantojot vi\u0146u soci\u0101lo mediju profilus. J\u016bs pat varat nos\u016bt\u012bt savu priek\u0161likumu tie\u0161i \u017eurn\u0101listam, ja vien vi\u0146a\/vi\u0146as biogr\u0101fij\u0101 nav skaidri nor\u0101d\u012bts cit\u0101di.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2021\/05\/google-search-results-illustration.svg\" alt=\"PR noz\u012bme nekad neb\u016bs t\u0101da pati. Vai esat main\u012bjis savu PR?\" class=\"wp-image-2887\" style=\"width:774px;height:555px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">#4 Visbeidzot, j\u016bs pats varat veikt PR<\/h3>\n\n\n\n<p> Laik\u0101, kad DIY lietas ir aktu\u0101la tendence, ar\u012b DIY PR nav atpalicis. \u0160odien j\u016bs varat k\u013c\u016bt par PR profesion\u0101li, protams, ar soci\u0101lo mediju un Google pal\u012bdz\u012bbu. Tur ir milz\u012bgs inform\u0101cijas daudzums, tikai n\u0101c un sa\u0146em to.&nbsp;<\/p>\n\n\n\n<p>Tas nenoz\u012bm\u0113, ka jums ir j\u0101pavada 40 stundas, \u0161\u0137irstot soci\u0101los medijus. Par laimi, lietas jums ir k\u013cuvu\u0161as vienk\u0101r\u0161\u0101kas. Ir gudri izmantot jaunos r\u012bkus, lai atrastu \u017eurn\u0101listus un publik\u0101cijas, kas atbilst j\u016bsu pras\u012bb\u0101m. T\u0101d\u0113j\u0101di j\u016bs ieg\u016bstat piek\u013cuvi vi\u0146u e-pastiem, kas ir viens no v\u0113lam\u0101kajiem veidiem, k\u0101 tikt uzrun\u0101tam. Tas noz\u012bm\u0113, ka jums ir br\u012bv\u012bba v\u0113rsties pie jebkura \u017eurn\u0101lista un pied\u0101v\u0101t savu v\u0113rt\u012bbu pied\u0101v\u0101jumu. <\/p>\n\n\n\n<style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">DIY PR: Ikviens ir \u017eurn\u0101lists<\/h2>\n\n\n\n<p>Soci\u0101lo mediju vilnis ir ietekm\u0113jis&nbsp;<strong>PR noz\u012bmi<\/strong>&nbsp;un izaicin\u0101jis pa\u0161reiz\u0113jo sadarb\u012bbu ar \u017eurn\u0101listiem. \u0160odien j\u016bs varat ietekm\u0113t&nbsp;<strong>PR noz\u012bmi<\/strong>&nbsp;padarot to par da\u013cu no savas uz\u0146\u0113m\u0113jdarb\u012bbas vides. Taj\u0101 pa\u0161\u0101 laik\u0101,&nbsp;<strong><em>attiec\u012bb\u0101m<\/em><\/strong>&nbsp;ir liela noz\u012bme un&nbsp;<strong>defin\u0113 sabiedrisk\u0101s attiec\u012bbas<\/strong>. No \u0161\u012b br\u012b\u017ea j\u016bs pats varat veidot kontaktus ar \u017eurn\u0101listiem, influenceriem, blogeriem un preses p\u0101rst\u0101vjiem. Iepaz\u012bsti vi\u0146us, ieg\u016bsti vi\u0146u uztic\u012bbu un ietaup\u012bsi daudz naudas par PR profesion\u0101\u013ciem. K\u0101?<\/p>\n\n\n\n<p>Patiesa publicit\u0101te ir piemin\u0113\u0161ana pres\u0113, un tam vairs nav nepiecie\u0161ams algot PR profesion\u0101\u013cu a\u0123ent\u016bru. T\u0101p\u0113c padariet sevi par zi\u0146u v\u0113rtu un par\u0101diet savu uz\u0146\u0113mumu kart\u0113. Br\u012bd\u012b, kad s\u0101ksiet pa\u0161i nodarboties ar satura m\u0101rketingu,&nbsp;<strong>PR noz\u012bme<\/strong>&nbsp;vairs neb\u016bs vienvirziena attiec\u012bbas. T\u0101 viet\u0101 j\u016bs varat izveidot nep\u0101rtrauktu atgriezenisk\u0101s saites loku, kas turpina veidot j\u016bsu t\u0113lu m\u0113r\u0137auditorijas priek\u0161\u0101. K\u0101?<\/p>\n\n\n\n<p>Lai labi, jums ir savs st\u0101sts, bet kur jums to vajadz\u0113tu pied\u0101v\u0101t? Piek\u013cuve simtiem mediju platformu, kas pieejamas viesposte\u0146u public\u0113\u0161anai, ir gudrs veids, k\u0101 to dar\u012bt. Izmantojot&nbsp;<a target=\"_blank\" href=\"https:\/\/prnews.io\/sites\/\" rel=\"noreferrer noopener\">PRNews.io<\/a>, j\u016bs varat ieg\u016bt konsekventu z\u012bmola balsi da\u017e\u0101d\u0101s satura m\u0101rketinga platform\u0101s. Paaugstin\u0101ti profili. Paaugstin\u0101ta uzticam\u012bba un lab\u0101ka atpaz\u012bstam\u012bba. \u0160ie ir tikai da\u017ei no rezult\u0101tiem, ko varat sasniegt ar veiksm\u012bgu satura m\u0101rketinga darb\u012bbu.&nbsp;<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/c_MQ17NwSuI\" title=\"YouTube video atska\u0146ot\u0101js\" frameborder=\"0\" allow=\"akselerometrs; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/pr-on-a-budget-101.html\" target=\"_blank\" rel=\"noreferrer noopener\">PR on a Budget 101: Getting Press on a Tight Budget<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/pr-storytelling.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Power of PR Storytelling<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/how-much-does-a-press-release-cost.html\" target=\"_blank\" rel=\"noreferrer noopener\">Ko maks\u0101 preses rel\u012bze?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/what-is-black-pr-and-how-to-fight-with-it.html\" target=\"_blank\" rel=\"noreferrer noopener\">Kas ir melnie PR un k\u0101 ar tiem c\u012bn\u012bties<\/a><\/li>\n<\/ul>\n\n\n\n<style>\r\n#PRN-content-platform2 {\r\n    background-image: url(\"https:\/\/prnews.io\/blog\/book.png\");\r\n    background-position: right top;\r\n\tbackground-position: bottom 20px right 20px;\r\n    background-repeat: no-repeat;\r\n    background-size: 20%;\r\n}\r\n#PRN-content-platform-top2 {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn2\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top2\"> \r\n<div id=\"PRN-content-platform2\"> <h2>Online Publicity Workbook<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100+ content ideas for your B2B startup;<\/li>\r\n        <li>ideal for do-it-yourself publicity plans;<\/li>\r\n        <li>schedule your PR campaign in advance.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn2\"><a href=\"https:\/\/prnews.io\/get\/tmp-guide\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Get My Free eBook<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n\n<h2 d=\"title25\">FAQ: PR noz\u012bme<\/h2>\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\"> Ko noz\u012bm\u0113 PR?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Soci\u0101lo mediju rad\u012bt\u0101 burzma ir main\u012bjusi&nbsp;PR noz\u012bmi. Kop\u0161 t\u0101 laika tas ir neatgriezeniski p\u0101rveidojies. \u0160odien PR ir saist\u012bts ar pozit\u012bvu attiec\u012bbu veido\u0161anu ar sabiedr\u012bbu, izmantojot sarunas. Tikai t\u0101p\u0113c, ka t\u0101s ir noteico\u0161\u0101s biznesa pasaul\u0113 un var aptraip\u012bt z\u012bmola v\u0101rdu ar vienu vien\u012bgu tv\u012btu, kas da\u017eu sekun\u017eu laik\u0101 var k\u013c\u016bt vir\u0101ls.\n\n\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">? Ko noz\u012bm\u0113 PR?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>\u0160\u012b atsl\u0113ga ir publiska. Pla\u0161sazi\u0146as l\u012bdzek\u013ci, \u017eurn\u0101listi, emu\u0101ru autori, influenceri, visi, kam ir lieli sekot\u0101ji soci\u0101lajos t\u012bklos, tostarp j\u016bsu klienti un klienti, ir sabiedr\u012bba. Sabiedrisko attiec\u012bbu veido\u0161ana noz\u012bm\u0113 mijiedarboties un sadarboties ar \u0161o sabiedr\u012bbu. M\u0113r\u0137is ir uzlabot savu pieeju un maksim\u0101li palielin\u0101t atspogu\u013cojumu pla\u0161sazi\u0146as l\u012bdzek\u013cos.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n  \n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Atg\u0101ju\u0161i tie laiki, kad PR noz\u012bm\u0113ja kaut ko pavisam citu nek\u0101 \u0161odien. Kop\u0161 jauno tehnolo\u0123iju par\u0101d\u012b\u0161an\u0101s PR medijs ir main\u012bjies. Soci\u0101lo mediju ietekme uz&nbsp;PR noz\u012bmi&nbsp;\u0161odien ir p\u0101r\u0101k liela, lai to ignor\u0113tu. Lai gan tas ir sk\u0101ris gandr\u012bz jebkuru nozari zem saules, soci\u0101lie mediji ir piespiedu\u0161i sabiedrisko attiec\u012bbu jomas p\u0101rst\u0101vjus piel\u0101goties p\u0101rmai\u0146\u0101m. T\u0101tad, kas ir PR?&nbsp; PR nav par pa\u0161iem produktiem un pakalpojumiem. T\u0101 viet\u0101 runa ir par sarunu un mijiedarb\u012bbu. \u0160odien PR noz\u012bme ir daudz pla\u0161\u0101ka nek\u0101 rekl\u0101ma. Protams, PR kampa\u0146as m\u0113r\u0137is ir piev\u0113rst uzman\u012bbu uz\u0146\u0113mumam vai t\u0101 produktam. Ta\u010du \u0161is process notiek, izmantojot daudz vair\u0101k nek\u0101 tikai tradicion\u0101lo rekl\u0101mu.&nbsp;<\/p>\n","protected":false},"author":14,"featured_media":2885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[],"class_list":["post-2884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations"],"aioseo_notices":[],"_links":{"self":[{"href":"\/lv\/blog\/wp-json\/wp\/v2\/posts\/2884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/lv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/lv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/comments?post=2884"}],"version-history":[{"count":4,"href":"\/lv\/blog\/wp-json\/wp\/v2\/posts\/2884\/revisions"}],"predecessor-version":[{"id":10310,"href":"\/lv\/blog\/wp-json\/wp\/v2\/posts\/2884\/revisions\/10310"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/media\/2885"}],"wp:attachment":[{"href":"\/lv\/blog\/wp-json\/wp\/v2\/media?parent=2884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/categories?post=2884"},{"taxonomy":"post_tag","embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/tags?post=2884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}