{"id":10219,"date":"2024-12-23T23:47:34","date_gmt":"2024-12-23T21:47:34","guid":{"rendered":"http:\/\/116.202.111.232\/lv\/blog\/?p=10219"},"modified":"2025-09-27T14:58:21","modified_gmt":"2025-09-27T12:58:21","slug":"frisor-case-study","status":"publish","type":"post","link":"\/lv\/blog\/frisor-case-study.html","title":{"rendered":"Frisor Barbershop publicit\u0101te viet\u0113jos pla\u0161sazi\u0146as l\u012bdzek\u013cos"},"content":{"rendered":"\n<p><strong>P\u0101rskats<\/strong><br>Frisor, fran\u0161\u012bzes friz\u0113tavu t\u012bkls ar asto\u0146iem saloniem vis\u0101 Ukrain\u0101, sask\u0101r\u0101s ar izaicin\u0101jumu Nikolajev\u0101. Salons pils\u0113t\u0101 darboj\u0101s tikai divus m\u0113ne\u0161us, un tam tr\u016bka zi\u0146u, kas piesaist\u012btu viet\u0113jo pla\u0161sazi\u0146as l\u012bdzek\u013cu uzman\u012bbu. Lai to p\u0101rvar\u0113tu, uz\u0146\u0113mumam bija nepiecie\u0161ama inovat\u012bva pieeja publicit\u0101tei, kas var\u0113tu rad\u012bt a\u017eiot\u0101\u017eu un nostiprin\u0101t viet\u0113jo kl\u0101tb\u016btni.<\/p>\n\n\n\n<p><strong>S\u012bk\u0101ka inform\u0101cija par kampa\u0146u<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bud\u017eets: <\/strong>150 $<\/li>\n\n\n\n<li><strong>M\u0113r\u0137auditorija:<\/strong> M\u0113r\u0137auditorija: 3 100 las\u012bt\u0101ju<\/li>\n\n\n\n<li><strong>Soci\u0101lie koplietojumi: <\/strong>105<\/li>\n\n\n\n<li><strong>Izmaksas uz vienu las\u012bt\u0101ju:<\/strong> $0,05<\/li>\n<\/ul>\n\n\n\n<p>Frisor sadarboj\u0101s ar <strong>PRNEWS.IO<\/strong>, lai izveidotu strat\u0113\u0123isku sabiedrisko attiec\u012bbu kampa\u0146u, kas izmantoja viet\u0113jos pla\u0161sazi\u0146as l\u012bdzek\u013cus un soci\u0101los t\u012bklus, lai maksim\u0101li palielin\u0101tu ietekmi.<\/p>\n\n\n\n<p><strong>Izaicin\u0101jums<\/strong><br>Pirms \u0161\u012bs kampa\u0146as Frisor nebija pieredzes m\u0101rketinga kampa\u0146u vad\u012b\u0161an\u0101 viet\u0113jos pla\u0161sazi\u0146as l\u012bdzek\u013cos. Uz\u0146\u0113muma kl\u0101tb\u016btne t\u012bmekl\u012b balst\u012bj\u0101s tikai uz soci\u0101lo mediju profilu un YouTube kan\u0101la uztur\u0113\u0161anu, kas bija nepietiekami, lai veicin\u0101tu apmekl\u0113t\u0101ju pl\u016bsmu uz Mykolaiv salonu. T\u0101 k\u0101 laiks un bud\u017eets bija ierobe\u017eots, vi\u0146iem bija nepiecie\u0161ams rentabls veids, k\u0101 ieg\u016bt atpaz\u012bstam\u012bbu un iesaist\u012bt savu m\u0113r\u0137auditoriju.<\/p>\n\n\n\n<p><strong>Strat\u0113\u0123ija<\/strong><br>PR kampa\u0146as uzman\u012bbas centr\u0101 bija drosm\u012bga un rado\u0161a taktika &#8211; konkurentu izgl\u012bto\u0161ana, izmantojot pils\u0113tas gaismas rekl\u0101mas, kas izvietotas gar Nikolajevas galveno g\u0101j\u0113ju ielu. Provokat\u012bv\u0101s rekl\u0101mas nekav\u0113joties izrais\u012bja sarunas, un s\u0101kotn\u0113j\u0101s diskusijas par\u0101d\u012bj\u0101s t\u0101d\u0101s platform\u0101s k\u0101 LiveJournal. \u0160ie ieraksti \u0101tri izplat\u012bj\u0101s soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos, tostarp Twitter un Facebook.<\/p>\n\n\n\n<p>\u0160\u012b taktika piesaist\u012bja viet\u0113jo zi\u0146u dienestu uzman\u012bbu. Divu stundu laik\u0101 iev\u0113rojam\u0101 viet\u0113j\u0101 zi\u0146u vietn\u0113 NikVesti tika public\u0113ts raksts ar nosaukumu \u201c<a href=\"https:\/\/nikvesti.com\/news\/politics\/87751\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Friz\u0113tava Frisor ar rekl\u0101m\u0101m Nikolajev\u0101 troll\u0113ja konkurentus<\/a>\u201d. \u0160is atspogu\u013cojums papla\u0161in\u0101ja kampa\u0146as darb\u012bbas jomu un iev\u0113rojami palielin\u0101ja Frisor atpaz\u012bstam\u012bbu.<\/p>\n\n\n\n<p><strong>Galvenie rezult\u0101ti<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3100 las\u012bt\u0101ju:<\/strong> Raksts piesaist\u012bja iev\u0113rojamu viet\u0113j\u0101s auditorijas uzman\u012bbu.<\/li>\n\n\n\n<li><strong>105 koplietojumi soci\u0101lajos t\u012bklos: <\/strong>Kampa\u0146a tika akt\u012bvi apspriesta un kop\u012bgota soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos, t\u0101d\u0113j\u0101di pastiprinot t\u0101s ietekmi.<\/li>\n\n\n\n<li><strong>Viedok\u013cu l\u012bderu iesaiste: <\/strong>Kampa\u0146\u0101 iesaist\u012bj\u0101s ietekm\u012bgi cilv\u0113ki, kuru kop\u0113j\u0101 auditorija ir vair\u0101k nek\u0101 13 000 sekot\u0101ju, t\u0101d\u0113j\u0101di v\u0113l vair\u0101k palielinot t\u0101s atpaz\u012bstam\u012bbu.<\/li>\n\n\n\n<li><strong>Izmaksas uz vienu las\u012bt\u0101ju:<\/strong> Tikai 0,05 ASV dol\u0101ri uz vienu las\u012bt\u0101ju, kampa\u0146a demonstr\u0113ja iev\u0113rojamu izmaksu efektivit\u0101ti.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ietekme un ieguvumi<\/strong><br>Kampa\u0146as pan\u0101kumi neaprobe\u017eoj\u0101s tikai ar atspogu\u013cojumu pla\u0161sazi\u0146as l\u012bdzek\u013cos. T\u0101s rezult\u0101t\u0101:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Palielin\u0101ts lietot\u0146u lejupiel\u0101des skaits: <\/strong>Mykolaiv salon\u0101 palielin\u0101j\u0101s Android un iOS lietot\u0146u lejupiel\u0101des, kas ir galvenais klientu iesaistes r\u0101d\u012bt\u0101js.<\/li>\n\n\n\n<li><strong>Uzlabota z\u012bmola atpaz\u012bstam\u012bba: <\/strong>Publicit\u0101te viet\u0113jos pla\u0161sazi\u0146as l\u012bdzek\u013cos nostiprin\u0101ja Frisor z\u012bmola kl\u0101tb\u016btni re\u0123ion\u0101, paverot ce\u013cu fran\u0161\u012bzes papla\u0161in\u0101\u0161anai.<\/li>\n\n\n\n<li><strong>Sabiedr\u012bb\u0101 rad\u012bt\u0101 a\u017eiot\u0101\u017ea: <\/strong>kampa\u0146as rado\u0161\u0101 pieeja izrais\u012bja pla\u0161as diskusijas, nostiprinot Frisor k\u0101 drosm\u012bgu un inovat\u012bvu sp\u0113l\u0113t\u0101ju viet\u0113j\u0101 tirg\u016b.<\/li>\n<\/ul>\n\n\n\n<p>Frisor dibin\u0101t\u0101js Dmitrijs Verhoveckis uzsv\u0113ra kampa\u0146as ilgtermi\u0146a v\u0113rt\u012bbu:<br><em>\u201cSabiedr\u012bbas ieguvumi nav m\u0113r\u0101mi tikai ar jauniem klientiem. Publicit\u0101te un z\u012bmola atpaz\u012bstam\u012bba re\u0123ionos pal\u012bdz mums papla\u0161in\u0101t fran\u0161\u012bzi cit\u0101s valsts da\u013c\u0101s.\u201d<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" width=\"200\" height=\"150\" src=\"\/lv\/blog\/wp-content\/uploads\/2024\/12\/verhovetskyj-200x150-1.jpg\" alt=\"\" class=\"wp-image-10221\" srcset=\"\/lv\/blog\/wp-content\/uploads\/2024\/12\/verhovetskyj-200x150-1.jpg 200w, \/lv\/blog\/wp-content\/uploads\/2024\/12\/verhovetskyj-200x150-1-150x113.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Klienta atsauksme<\/strong><br>Nat\u0101lija Gudimenko, Frisor Mykolaiv augst\u0101k\u0101 vad\u012bt\u0101ja, uzsv\u0113ra kampa\u0146as efektivit\u0101ti:<br><em>\u201cAt\u0161\u0137ir\u012bb\u0101 no autorties\u012bbu rekl\u0101m\u0101m m\u0113s varam r\u0113\u0137in\u0101t viena kontakta izmaksas t\u012bmekl\u012b l\u012bdz vienam centam: kampa\u0146a mums izmaks\u0101ja 0,05 dol\u0101rus uz vienu las\u012bt\u0101ju.\u201d<\/em><\/p>\n\n\n\n<p>NikVesti galvenais redaktors O\u013cegs Derenjuga uzslav\u0113ja kampa\u0146as atjaut\u012bbu:<br><em>\u201cTas bija lielisks m\u0101rketinga gr\u016bdiens, inteli\u0123enta pretreakcija. Labus m\u0101rketinga so\u013cus vajadz\u0113tu stimul\u0113t ar inform\u0101ciju.\u201d<\/em><\/p>\n\n\n\n<p><strong>Turpm\u0101kie so\u013ci<\/strong><br>P\u0113c kampa\u0146as pan\u0101kumiem Frisor pl\u0101no uzs\u0101kt regul\u0101ras sabiedrisko attiec\u012bbu iniciat\u012bvas re\u0123ion\u0101lajos tirgos, lai saglab\u0101tu impulsu un turpin\u0101tu z\u012bmola atpaz\u012bstam\u012bbas veido\u0161anu.<\/p>\n\n\n\n<p><strong>Secin\u0101jumi<\/strong><br>Frisor kampa\u0146a Mikolaiv\u0101 par\u0101da, k\u0101 mazie uz\u0146\u0113mumi var izmantot rado\u0161as PR strat\u0113\u0123ijas, lai sasniegtu iespaid\u012bgus rezult\u0101tus pat ar ierobe\u017eotu bud\u017eetu. Ar PRNEWS.IO atbalstu uz\u0146\u0113mums Frisor p\u0101rv\u0113rta s\u0101kotn\u0113jo zi\u0146u tr\u016bkumu saisto\u0161\u0101 st\u0101st\u0101, kas aizr\u0101va viet\u0113jo sabiedr\u012bbu un deva izm\u0113r\u0101mus ieguvumus biznesam.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Satura m\u0101rketinga platforma<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>vair\u0101k nek\u0101 100 000 publik\u0101ciju pla\u0161sazi\u0146as l\u012bdzek\u013cos;<\/li>\n\t\t<li>ieg\u016bt atpaka\u013csaites uz savu produktu;<\/li>\n\t\t<li>M\u0113roga darbs ar satura izplat\u012b\u0161anu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Re\u0123istr\u0113ties<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>P\u0101rskatsFrisor, fran\u0161\u012bzes friz\u0113tavu t\u012bkls ar asto\u0146iem saloniem vis\u0101 Ukrain\u0101, sask\u0101r\u0101s ar izaicin\u0101jumu Nikolajev\u0101. Salons pils\u0113t\u0101 darboj\u0101s tikai divus m\u0113ne\u0161us, un tam tr\u016bka zi\u0146u, kas piesaist\u012btu viet\u0113jo pla\u0161sazi\u0146as l\u012bdzek\u013cu uzman\u012bbu. Lai to p\u0101rvar\u0113tu, uz\u0146\u0113mumam bija nepiecie\u0161ama inovat\u012bva pieeja publicit\u0101tei, kas var\u0113tu rad\u012bt a\u017eiot\u0101\u017eu un nostiprin\u0101t viet\u0113jo kl\u0101tb\u016btni. S\u012bk\u0101ka inform\u0101cija par kampa\u0146u Frisor sadarboj\u0101s ar PRNEWS.IO, lai izveidotu strat\u0113\u0123isku sabiedrisko attiec\u012bbu kampa\u0146u, kas izmantoja viet\u0113jos pla\u0161sazi\u0146as l\u012bdzek\u013cus un soci\u0101los t\u012bklus, lai maksim\u0101li palielin\u0101tu ietekmi. Izaicin\u0101jumsPirms \u0161\u012bs kampa\u0146as Frisor nebija pieredzes m\u0101rketinga kampa\u0146u vad\u012b\u0161an\u0101 viet\u0113jos pla\u0161sazi\u0146as l\u012bdzek\u013cos. Uz\u0146\u0113muma kl\u0101tb\u016btne t\u012bmekl\u012b balst\u012bj\u0101s tikai uz soci\u0101lo mediju profilu un YouTube kan\u0101la uztur\u0113\u0161anu, kas bija nepietiekami,<\/p>\n","protected":false},"author":2,"featured_media":10220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[973],"tags":[],"class_list":["post-10219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/lv\/blog\/wp-json\/wp\/v2\/posts\/10219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/lv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/lv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/comments?post=10219"}],"version-history":[{"count":2,"href":"\/lv\/blog\/wp-json\/wp\/v2\/posts\/10219\/revisions"}],"predecessor-version":[{"id":10287,"href":"\/lv\/blog\/wp-json\/wp\/v2\/posts\/10219\/revisions\/10287"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/media\/10220"}],"wp:attachment":[{"href":"\/lv\/blog\/wp-json\/wp\/v2\/media?parent=10219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/categories?post=10219"},{"taxonomy":"post_tag","embeddable":true,"href":"\/lv\/blog\/wp-json\/wp\/v2\/tags?post=10219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}