{"id":10216,"date":"2024-12-23T23:40:26","date_gmt":"2024-12-23T21:40:26","guid":{"rendered":"http:\/\/116.202.111.232\/lv\/blog\/?p=10216"},"modified":"2025-09-27T14:58:40","modified_gmt":"2025-09-27T12:58:40","slug":"finch-case-study","status":"publish","type":"post","link":"\/lv\/blog\/finch-case-study.html","title":{"rendered":"Finch gad\u012bjuma izp\u0113te: K\u0101 populariz\u0113t z\u012bmolu ar vienu preses telpu"},"content":{"rendered":"\n
Nesen \u0161im veiksm\u012bgajam projektam aprit\u0113ja 2 gadi, un pie t\u0101 joproj\u0101m str\u0101d\u0101 tikai divi cilv\u0113ki. Katerinas Bjakovas un Maksima Goluba st\u0101sts ir par to, k\u0101 nepiepild\u012btas amb\u012bcijas, entuziasms un rado\u0161as idejas pal\u012bdz\u0113ja \u012bstenot visdrosm\u012bg\u0101kos sap\u0146us.<\/p>\n\n\n\n
\u0160odien FINCH ir lab\u0101kais jaunais z\u012bmols p\u0113c VOGUE Ukraine v\u0113rt\u0113juma, Mercedes-Benz Kijevas modes dienu dal\u012bbnieks, jauno dizaineru konkursa Sanktp\u0113terburg\u0101 pirm\u0101s balvas ieguv\u0113js.<\/p>\n\n\n\n
Vi\u0146u kolekcijas atz\u012bm\u0113 un nov\u0113rt\u0113 ELLE, STYLE.COM, VOGUE Italia, modes fotogr\u0101fi Adam Katz Sinding, Nabile Quenum, Adriano Cisani, The Huffington Post modes \u017eurn\u0101liste Sissi Johnson, modes blogeri Klara Sein no Austrijas un Jamie Gong no Jap\u0101nas.<\/p>\n\n\n\n
\u201cEirov\u012bzijas 2016\u201d uzvar\u0113t\u0101ja Jamala, VOGUE galven\u0101 redaktore Ma\u0161a Cukanova, grupu Mari Cheba, Grisly Faye un grupas The Hardkiss l\u012bdere J\u016blija Sanina – vi\u0146i visi valk\u0101 Finch ap\u0123\u0113rbu.<\/p>\n\n\n\n
FINCH: jauna downshiftinga interpret\u0101cija<\/h2>\n\n\n\n
Viss s\u0101k\u0101s ar for\u0161u apdruku uz T-krekla: t\u0101 tap\u0161anu iedvesmoja Katjas draugu d\u0101vana – p\u0101ris smiekl\u012bgu putnu, somu. \u0160is ko\u0161ais somu putns ar laiku k\u013cuva par z\u012bmola pre\u010du z\u012bmi.<\/p>\n\n\n\n
\n
M\u0113s ar Maksimu vienm\u0113r esam biju\u0161i rado\u0161i cilv\u0113ki, bet varb\u016bt vec\u0101ku attieksme vai person\u012bgie stereotipi un bailes trauc\u0113ja izaicin\u0101t un par\u0101d\u012bt savas sp\u0113jas pilnv\u0113rt\u012bgi. Taj\u0101 laik\u0101 katram no mums bija stabils darbs un nerealiz\u0113tas rado\u0161\u0101s amb\u012bcijas. Mums abiem tuvoj\u0101s tr\u012bsdesmitie gadi, un m\u0113s izjut\u0101m sirdsapzi\u0146as p\u0101rmetumus par to, ka dar\u012bj\u0101m nepareizu biznesu, – st\u0101sta Katerina Bjakova.<\/p>\n<\/blockquote>\n\n\n\n
T\u0101p\u0113c, mekl\u0113jot veidu, k\u0101 sevi realiz\u0113t, pui\u0161i izveidoja ap\u0123\u0113rbu z\u012bmolu. Neparast\u0101s skices s\u0101ka p\u0101rv\u0113rsties par apdruk\u0101m uz T-krekliem un d\u017eemperiem.<\/p>\n\n\n\n
\n
M\u0113s dz\u012bvoj\u0101m dubultu dz\u012bvi: pa dienu str\u0101d\u0101j\u0101m, bet pa nakt\u012bm – \u0161uv\u0101m, tais\u012bj\u0101m termo eti\u0137etes un pakoj\u0101m ap\u0123\u0113rbu – tur\u0113j\u0101m to nosl\u0113pum\u0101 no priek\u0161niekiem un pat draugiem, – st\u0101sta Katerina Bjakova.<\/p>\n<\/blockquote>\n\n\n\n<\/figure>\n\n\n\n
Idejas k\u013cuva arvien liel\u0101kas un liel\u0101kas, ta\u010du notieko\u0161ais projekts ierobe\u017eoja \u0161o ideju \u012bsteno\u0161anas iesp\u0113jas, jo t\u0101s pras\u012bja fundament\u0101las izmai\u0146as un daudz vair\u0101k laika un resursu. Ekonomisk\u0101, politisk\u0101 un psiholo\u0123isk\u0101 kr\u012bze 2014. gad\u0101 k\u013cuva par katalizatoru iz\u0161\u0137iro\u0161ai v\u0113rt\u012bbu mai\u0146ai.<\/p>\n\n\n\n
28. mart\u0101 pui\u0161i uzdro\u0161in\u0101j\u0101s visu main\u012bt. \u0160aj\u0101 dien\u0101 veiksm\u012bgais jurists un kinokluba kurators Maksims Golubs un IT speci\u0101liste, dizainere un m\u0101rketinga eksperte Katerina Bjakova slepeni apprec\u0113j\u0101s, atteic\u0101s no biroju darba dz\u012bvesveida un pie\u0146\u0113ma l\u0113mumu uzs\u0101kt z\u012bmola FINCH profesion\u0101lo att\u012bst\u012bbu.<\/p>\n\n\n\n
B\u0113g\u0161anas ce\u013cu vairs nebija. P\u0101ris veica tirgus anal\u012bzi, izv\u0113rt\u0113ja da\u017e\u0101du klientu grupu vajadz\u012bbas un piepras\u012bjumus un izv\u0113l\u0113j\u0101s jaunu ni\u0161u. Vi\u0146i s\u0101ka ar t\u012bmek\u013ca vietnes finchwear.com.ua atjaunin\u0101\u0161anu un FINCH mode\u013cu kl\u0101sta atjauno\u0161anu, nosl\u0113dzot l\u012bgumu ar vienu no lab\u0101kaj\u0101m Kijevas ap\u0123\u0113rbu r\u016bpn\u012bc\u0101m, t\u0101d\u0113j\u0101di iev\u0113rojami uzlabojot izstr\u0101d\u0101jumu kvalit\u0101ti. Piln\u012bb\u0101 main\u012bj\u0101s ar\u012b stils.<\/p>\n\n\n\n
K\u0101zu gadadien\u0101, 2015. gada 28. mart\u0101, vi\u0146i par\u0101d\u012bja savu pirmo profesion\u0101lo FINCH kolekcijas modes skati Mercedes-Benz Kijevas modes dien\u0101s \/ Fashion Scout Kiev. Neraugoties uz to, ka mode\u013ci nebija pretenciozi un bija eklektiski, vi\u0146i izn\u0101ca uz skrejce\u013ca un p\u0101rsteidza modes kriti\u0137us: ekscentrisk\u0101 FINCH cepure ar m\u0101ksl\u012bgo ka\u017eok\u0101du par\u0101d\u012bj\u0101s gandr\u012bz visos modes pasaules \u017eurn\u0101los un k\u013cuva par oblig\u0101tu sast\u0101vda\u013cu daudzu stil\u012bgu cilv\u0113ku garderob\u0113, tostarp slaven\u0101s it-girl – modeles, d\u012bd\u017eejas un TV raid\u012bjumu vad\u012bt\u0101jas Olimpijas Vitemustachas.<\/p>\n\n\n\n
Citi FINCH atkl\u0101jumi \u0161o pan\u0101kumu atk\u0101rtoja ar\u012b n\u0101kamaj\u0101s sezon\u0101s: p\u016bkainu m\u0113teli ar vienkr\u0101sainu apdruku dinozauru form\u0101 nov\u0113rt\u0113ja VOGUE Ukraine galven\u0101 redaktore Ma\u0161a Cukanova un The Huffington Post modes eksperte Sisija D\u017eonsone, bet tehnolo\u0123iju mugursoma-ier\u012bce TechPack cigare\u0161u paci\u0146as form\u0101 ar atv\u0113rtu iPad korpusu un ieb\u016bv\u0113tu funkciju mobilo ier\u012b\u010du uzl\u0101dei lika MBKFD skat\u012bt\u0101jiem saj\u016bsmin\u0101ties. \u0160\u012b tehnolo\u0123isk\u0101 mugursoma TechPack bija FINCH un Bright Inside sadarb\u012bbas rezult\u0101ts, t\u0101 \u013cauj lietot plan\u0161etdatoru, neiz\u0146emot to \u0101r\u0101. Plan\u0161etdators ir aizsarg\u0101ts ar magn\u0113tisko paliktni, kuru nepiecie\u0161am\u012bbas gad\u012bjum\u0101 var viegli no\u0146emt. Pati mugursoma var uzl\u0101d\u0113t mobilo ier\u012bci.<\/p>\n\n\n\n
\u0160ie unik\u0101lie risin\u0101jumi, kurus paman\u012bja FINCH izst\u0101\u017eu \u0101rvalstu viesi, piesaist\u012bja pirc\u0113ju interesi no da\u017e\u0101d\u0101m valst\u012bm: ap\u0123\u0113rbi guva popularit\u0101ti ne tikai Ukrain\u0101, bet ar\u012b Polij\u0101, Krievij\u0101, ASV, \u0160veic\u0113 un Apvienotaj\u0101 Karalist\u0113.<\/p>\n\n\n\n
\n
M\u0113s esam att\u0101lin\u0101ju\u0161ies no sava s\u0101kotn\u0113j\u0101 stila un ieceres rad\u012bt vienk\u0101r\u0161us ap\u0123\u0113rbus. Katra jauna kolekcija ir darbs pie k\u013c\u016bd\u0101m\/iesp\u0113j\u0101m, lai str\u0101d\u0101tu v\u0113l lab\u0101k gan \u0161\u016b\u0161anas, gan biznesa l\u0113mumu zi\u0146\u0101, – sac\u012bja Maksims Golubs.<\/p>\n<\/blockquote>\n\n\n\n
FINCH & PRNEWS.io<\/h2>\n\n\n\n
Visus projekta m\u0113r\u0137us – no dizaina, \u0161\u016b\u0161anas un kolekcijas prezent\u0101cijas l\u012bdz p\u0101rdo\u0161anas vad\u012b\u0161anai un pas\u016bt\u012bjumu pieg\u0101dei vis\u0101 pasaul\u0113 – vi\u0146i joproj\u0101m \u012bsteno pa\u0161i. Katja un Maksims projekt\u0113 un izstr\u0101d\u0101 katra mode\u013ca skices, izv\u0113las audumus un materi\u0101lus, organiz\u0113 fotosesijas, retu\u0161\u0113 fotogr\u0101fijas, veido lookbookus, atjaunina t\u012bmek\u013ca vietnes saturu – k\u0101 ar\u012b gatavo pied\u0101v\u0101jumus presei un uztur kontaktus ar \u017eurn\u0101listiem.<\/p>\n\n\n\n
\n
Protams, m\u0113s par\u0101d\u0101mies pla\u0161sazi\u0146as l\u012bdzek\u013cos. P\u0113d\u0113j\u0101 laik\u0101 m\u0113s bie\u017ei sniedzam intervijas da\u017e\u0101diem izdevumiem, m\u016bs aicina uz radio un TV raid\u012bjumiem, m\u016bsu t\u0113rpi tiek izmantoti modes fotosesij\u0101s, m\u0113s sarun\u0101jamies ar modes \u017eurn\u0101liem un m\u016bs atbalsta da\u017ei viet\u0113jie izdevumi. Ta\u010du s\u0101kum\u0101 bija j\u0101izs\u016bta desmitiem preses rel\u012b\u017eu, l\u016bdzot public\u0113t materi\u0101lus par mums tematiskajos port\u0101los – un vairum\u0101 gad\u012bjumu sa\u0146\u0113m\u0101m atteikumus, – st\u0101sta Katerina Bjakova.<\/p>\n<\/blockquote>\n\n\n\n
\u0145emot v\u0113r\u0101 to, ka nav iesp\u0113ju algot \u012bpa\u0161i apm\u0101c\u012btu preses a\u0123entu, un milz\u012bgo ikdienas uzdevumu apjomu, FINCH veidot\u0101ji izmanto PRNEWS.io pakalpojuma preses telpu.<\/p>\n\n\n\n
Preses salons: kad lab\u0101k tur\u0113t visu vien\u0101 groz\u0101<\/h3>\n\n\n\n
PRNEWS.io preses istaba veic visus uzdevumus, kas saist\u012bti ar sazi\u0146as organiz\u0113\u0161anu ar presi, glab\u0101jot visus datus par kontaktiem ar nozares \u017eurn\u0101listiem – tostarp person\u012bgo pastkasti – vien\u0101 kont\u0101.<\/p>\n\n\n\n
\n
Maksims Golubs: \u201cMums ir \u013coti svar\u012bgi, ka PRNEWS.io preses telpa \u013cauj mums visus datus un kontaktus tur\u0113t pa rokai, uzglab\u0101jot visu saraksti vienuviet. T\u0101 ir iesp\u0113ja strauji att\u012bst\u012bt z\u012bmolu ar minim\u0101liem ieguld\u012bjumiem.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Uz\u0146\u0113mumam, kuru vada tikai divi cilv\u0113ki, \u0161is pakalpojums ir gandr\u012bz neaizst\u0101jams: t\u0101 k\u0101 tas ir funkcion\u0101li orient\u0113ts, tas \u013cauj piln\u012bb\u0101 kontrol\u0113t visu sazi\u0146u ar mediju nozari. Turkl\u0101t preses dienesta p\u0101rvald\u012bba ir tik vienk\u0101r\u0161a, ka darbam ar to nav nepiecie\u0161ams atsevi\u0161\u0137s darbinieks. Nelielam uz\u0146\u0113mumam PRNews.io risin\u0101jumi \u013cauj organiz\u0113t j\u0113gpilnu mijiedarb\u012bbu ar pla\u0161sazi\u0146as l\u012bdzek\u013ciem un ietaup\u012bt resursus att\u012bst\u012bbai.<\/p>\n\n\n\n
Gatavs, lieto\u0161anai sagatavots preses materi\u0101lu komplekts: ietver detaliz\u0113tu inform\u0101ciju \u017eurn\u0101listiem<\/h3>\n\n\n\n
Papildus komunik\u0101cijas organiz\u0113\u0161anai preses dienests apkopo detaliz\u0113tu inform\u0101ciju par uz\u0146\u0113mumu, t\u0101d\u0113j\u0101di izveidojot gal\u012bgo preses paketi jebkuram kontaktam ar \u017eurn\u0101listiem.<\/p>\n\n\n\n
Preses telp\u0101 j\u016bs varat iepaz\u012bstin\u0101t un par\u0101d\u012bt:<\/p>\n\n\n\n
\n
projekta koncepciju, idejas un m\u0113r\u0137us;<\/li>\n\n\n\n
uz\u0146\u0113muma dibin\u0101\u0161anas v\u0113sturi un t\u0101 att\u012bst\u012bbas posmus;<\/li>\n\n\n\n
skait\u013cus un p\u0101rskatus par galvenajiem rezult\u0101tiem un sasniegumiem;<\/li>\n\n\n\n
inform\u0101ciju\/datus par dibin\u0101t\u0101jiem, intervijas ar vi\u0146iem;<\/li>\n\n\n\n
preses rel\u012bzes;<\/li>\n\n\n\n
publik\u0101cijas pres\u0113;<\/li>\n\n\n\n
atbildes uz bie\u017ei uzdotiem jaut\u0101jumiem;<\/li>\n\n\n\n
ar uz\u0146\u0113mumu saist\u012btu m\u012btu klied\u0113\u0161ana;<\/li>\n\n\n\n
kontaktinform\u0101cijas saites uz projekta soci\u0101lo mediju lap\u0101m.<\/li>\n<\/ul>\n\n\n\n
Izmantojot uz\u0146\u0113muma preses telpas saiti finchwear.prnews.io, \u017eurn\u0101lists ieg\u016bst piek\u013cuvi visai inform\u0101cijai, kas nepiecie\u0161ama intervijas jaut\u0101jumu sagatavo\u0161anai vai pat visa raksta uzrakst\u012b\u0161anai. P\u0113c tam var tikai sazin\u0101ties ar kontaktpersonu, lai vienotos par tik\u0161anos vai preciz\u0113tu deta\u013cas.<\/p>\n\n\n\n
Iesp\u0113ja att\u012bst\u012bt jaunus tirgus ar PRNEWS.io<\/h3>\n\n\n\n
PRNews.io pakalpojumi pied\u0101v\u0101 organiz\u0113t gan atsevi\u0161\u0137us tematiskus e-newslettreaidus viet\u0113jos un nozares medijos jebkur\u0101 konkr\u0113t\u0101 valst\u012b, gan glob\u0101lu PR kampa\u0146u. Un tas viss var notikt, jums neatst\u0101jot savu preses telpu.<\/p>\n\n\n\n
\n
Svar\u012bgi, ka PRNEWS.io platformai ir nodro\u0161in\u0101ta piek\u013cuve Rietumu medijiem. Tas \u013cauj ieg\u016bt publik\u0101cijas \u0101rvalstu pla\u0161sazi\u0146as l\u012bdzek\u013cos un prezent\u0113t savu uz\u0146\u0113mumu jaun\u0101 tirg\u016b. Raksti par mums Rietumu medijos ir \u013coti noz\u012bm\u012bgi pirc\u0113jiem, nemaz nerun\u0101jot par presi un klientiem m\u016bsu valst\u012b, – teica Katerina Bjakova.<\/p>\n<\/blockquote>\n\n\n\n
Raksti \u0101rvalstu pres\u0113 ne tikai iepaz\u012bstina ar uz\u0146\u0113mumu \u0101rzem\u0113s, bet vienlaikus nostiprina t\u0101 poz\u012bcijas viet\u0113j\u0101 tirg\u016b. T\u0101d\u0113j\u0101di tas \u013cauj uz\u0146\u0113mumam att\u012bst\u012bties t\u0101l\u0101k un akt\u012bv\u0101k str\u0101d\u0101t pie jaunu tirgu apg\u016b\u0161anas.<\/p>\n\n\n\n
Pat nelielam uz\u0146\u0113mumam, kas rada for\u0161u produktu, ir nepiecie\u0161ama pamatota un labi sagatavota komunik\u0101cijas strat\u0113\u0123ija. J\u016bs paliksiet mazs viet\u0113jais uz\u0146\u0113mums, ja ne\u013causiet cilv\u0113kiem par jums uzzin\u0101t. Lai att\u012bst\u012btu tirgu un papla\u0161in\u0101tu savu darb\u012bbu, jums ir sevi j\u0101populariz\u0113.<\/p>\n\n\n\n
Ja jums visvair\u0101k r\u016bp izmaksu ietaup\u012bjums, vislab\u0101kais risin\u0101jums ir viens vienk\u0101r\u0161s un l\u0113ts r\u012bks. R\u012bks, kas \u013caus jums piln\u012bb\u0101 \u012bstenot savu komunik\u0101cijas strat\u0113\u0123iju, str\u0101d\u0101jot ar tie\u0161saistes pla\u0161sazi\u0146as l\u012bdzek\u013ciem gan viet\u0113j\u0101, gan glob\u0101laj\u0101 tirg\u016b.<\/p>\n\n\n\n
<\/figure>\n\n\n\n