{"id":10148,"date":"2024-12-26T22:07:44","date_gmt":"2024-12-26T20:07:44","guid":{"rendered":"http:\/\/116.202.111.232\/lt\/blog\/?p=10148"},"modified":"2025-05-02T16:34:55","modified_gmt":"2025-05-02T14:34:55","slug":"frisor-case-study","status":"publish","type":"post","link":"\/lt\/blog\/frisor-case-study.html","title":{"rendered":"\u201eFrisor Barbershop\u201c reklama vietos \u017einiasklaidoje"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Ap\u017evalga<\/strong><br>\u201eFrisor\u201c, fran\u0161iz\u0117s kirpykl\u0173 tinklas, turintis a\u0161tuonis salonus visoje Ukrainoje, susid\u016br\u0117 su i\u0161\u0161\u016bkiu Mykolajive. Salonas mieste veik\u0117 tik du m\u0117nesius ir jam tr\u016bko d\u0117mesio vert\u0173 naujien\u0173, kurios pritraukt\u0173 vietos \u017einiasklaidos d\u0117mes\u012f. Norint \u012fveikti \u0161i\u0105 problem\u0105, \u012fmonei reik\u0117jo novatori\u0161ko po\u017ei\u016brio \u012f vie\u0161inim\u0105, kuris sukelt\u0173 \u0161urmul\u012f ir pad\u0117t\u0173 \u012fsitvirtinti vietos rinkoje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kampanijos informacija<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Biud\u017eetas:<\/strong> 150 JAV doleri\u0173<\/li>\n\n\n\n<li><strong>Tikslin\u0117 auditorija:<\/strong> 3 100 skaitytoj\u0173<\/li>\n\n\n\n<li><strong>Dalijimasis socialiniuose tinkluose: <\/strong>105<\/li>\n\n\n\n<li><strong>Vienam skaitytojui tenkanti kaina: <\/strong>$0,05<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bendrov\u0117 \u201eFrisor\u201c bendradarbiavo su <strong>PRNEWS.IO<\/strong>, kad sukurt\u0173 strategin\u0119 ry\u0161i\u0173 su visuomene kampanij\u0105, kurioje buvo pasitelkta vietos \u017einiasklaida ir socialiniai tinklai, siekiant kuo didesnio poveikio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I\u0161\u0161\u016bkis<\/strong><br>Iki \u0161ios kampanijos \u201eFrisor\u201c netur\u0117jo patirties vykdant rinkodaros kampanijas vietos \u017einiasklaidoje. J\u0173 veikla internete r\u0117m\u0117si tik socialin\u0117s \u017einiasklaidos profili\u0173 ir \u201eYouTube\u201c kanalo palaikymu, ta\u010diau to nepakako, kad b\u016bt\u0173 galima padidinti lankytoj\u0173 sraut\u0105 \u012f j\u0173 Mykolajivo salon\u0105. Tur\u0117dami ribot\u0105 laik\u0105 ir biud\u017eet\u0105, jie tur\u0117jo rasti ekonomi\u0161kai efektyv\u0173 b\u016bd\u0105, kaip padidinti matomum\u0105 ir sudominti tikslin\u0119 auditorij\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategija<\/strong><br>Ry\u0161i\u0173 su visuomene kampanijoje daugiausia d\u0117mesio skirta dr\u0105siai ir k\u016brybingai taktikai: konkurent\u0173 erzinimui per miesto \u0161vies\u0173 reklamas, \u012frengtas pagrindin\u0117je Nikolajevo p\u0117s\u010di\u0173j\u0173 gatv\u0117je. Provokuojan\u010dios reklamos i\u0161 karto suk\u0117l\u0117 pokalbi\u0173, o pirmosios diskusijos vyko tokiose platformose kaip \u201eLiveJournal\u201c. \u0160ios \u017einut\u0117s greitai i\u0161plito \u012f socialin\u0117s \u017einiasklaidos tinklus, \u012fskaitant \u201eTwitter\u201c ir \u201eFacebook\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160i taktika patrauk\u0117 vietos naujien\u0173 agent\u016br\u0173 d\u0117mes\u012f. Per dvi valandas \u017einomoje vietos naujien\u0173 svetain\u0117je \u201eNikVesti\u201c buvo paskelbtas straipsnis \u201e<a href=\"https:\/\/nikvesti.com\/news\/politics\/87751\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Frisor Barbershop Trolled Its Competitors with Ads in Mykolaiv<\/a>\u201c (\u201eKirpykla \u201aFrisor\u2018 Mykolajive trolina konkurentus reklamomis\u201c). \u0160is prane\u0161imas prapl\u0117t\u0117 kampanijos apr\u0117pt\u012f ir gerokai padidino \u201eFrisor\u201c matomum\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pagrindiniai rezultatai<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3 100 skaitytoj\u0173: <\/strong>Straipsnis sulauk\u0117 didelio vietos auditorijos d\u0117mesio.<\/li>\n\n\n\n<li><strong>105 pasidalijim\u0173 socialiniuose tinkluose:<\/strong> Kampanija buvo aktyviai aptarin\u0117jama ir dalijamasi socialin\u0117je \u017einiasklaidoje, taip sustiprinant jos poveik\u012f.<\/li>\n\n\n\n<li><strong>Nuomoni\u0173 lyderi\u0173 \u012fsitraukimas:<\/strong> \u012etakingi asmenys, kuri\u0173 bendra auditorija sudaro daugiau nei 13 000 sek\u0117j\u0173, \u012fsitrauk\u0117 \u012f kampanij\u0105, taip dar labiau padidindami jos matomum\u0105.<\/li>\n\n\n\n<li><strong>Vieno skaitytojo kaina:<\/strong> JAV doleri\u0173 vienam skaitytojui, tod\u0117l kampanija pasi\u017eym\u0117jo ypatingu ekonomi\u0161kumu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Poveikis ir nauda<\/strong><br>Kampanijos s\u0117km\u0117 neapsiribojo vien \u017einiasklaidos prane\u0161imais. Ji l\u0117m\u0117:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Daugiau atsisiun\u010diam\u0173 program\u0117li\u0173: <\/strong>Mykolajivo salone padaug\u0117jo \u201eAndroid\u201c ir \u201eiOS\u201c program\u0117li\u0173 atsisiuntim\u0173, o tai yra pagrindinis klient\u0173 \u012fsitraukimo rodiklis.<\/li>\n\n\n\n<li><strong>Geresnis prek\u0117s \u017eenklo atpa\u017e\u012fstamumas:<\/strong> Vie\u0161umas vietos \u017einiasklaidoje sustiprino \u201eFrisor\u201c prek\u0117s \u017eenklo \u017einomum\u0105 regione ir atv\u0117r\u0117 keli\u0105 fran\u0161iz\u0117s pl\u0117trai.<\/li>\n\n\n\n<li><strong>Kampanijos k\u016brybinis <\/strong>po\u017ei\u016bris suk\u0117l\u0117 pla\u010dias diskusijas, o \u201eFrisor\u201c tapo dr\u0105siu ir novatori\u0161ku vietos rinkos dalyviu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dmitrijus Verhoveckis, \u201eFrisor\u201c \u012fk\u016br\u0117jas, pabr\u0117\u017e\u0117 ilgalaik\u0119 kampanijos vert\u0119:<br><em>\u201eVisuomen\u0117s nauda matuojama ne tik naujais klientais. Vie\u0161umas ir prek\u0117s \u017eenklo pripa\u017einimas regionuose padeda mums pl\u0117sti fran\u0161iz\u0119 kitose \u0161alies dalyse.\u201c<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" width=\"200\" height=\"150\" src=\"\/lt\/blog\/wp-content\/uploads\/2024\/12\/verhovetskyj-200x150-1.jpg\" alt=\"\" class=\"wp-image-10151\" srcset=\"\/lt\/blog\/wp-content\/uploads\/2024\/12\/verhovetskyj-200x150-1.jpg 200w, \/lt\/blog\/wp-content\/uploads\/2024\/12\/verhovetskyj-200x150-1-150x113.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Kliento atsiliepimas<\/strong><br>Natalija Gudimenko, \u201eFrisor Mykolaiv\u201c vyriausioji vadybinink\u0117, pabr\u0117\u017e\u0117 kampanijos efektyvum\u0105:<br><em>\u201eSkirtingai nei naudojant autorines reklamas, vieno kontakto internete i\u0161laidas galime suskai\u010diuoti iki vieno cento: kampanija mums kainavo 0,05 JAV dolerio vienam skaitytojui.\u201c<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NikVesti vyriausiasis redaktorius Olegas Derenjuga gyr\u0117 kampanijos i\u0161radingum\u0105:<br><em>\u201eTai buvo puikus rinkodaros post\u016bmis, protinga atsakomoji reakcija. Geri rinkodaros \u017eingsniai turi b\u016bti skatinami informacija\u201c.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tolesni \u017eingsniai<\/strong><br>Po s\u0117kmingos kampanijos \u201eFrisor\u201c planuoja prad\u0117ti reguliarias ry\u0161i\u0173 su visuomene iniciatyvas regionin\u0117se rinkose, kad i\u0161laikyt\u0173 pagreit\u012f ir toliau didint\u0173 prek\u0117s \u017eenklo \u017einomum\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I\u0161vada<\/strong><br>\u201eFrisor\u201c kampanija Mykolajive rodo, kaip ma\u017eos \u012fmon\u0117s, net ir tur\u0117damos ribot\u0105 biud\u017eet\u0105, gali pasitelkti k\u016brybi\u0161kas ry\u0161i\u0173 su visuomene strategijas, kad pasiekt\u0173 paveiki\u0173 rezultat\u0173. Padedama PRNEWS.IO, \u201eFrisor\u201c pradinio naujien\u0173 turinio tr\u016bkum\u0105 pavert\u0117 patrauklia istorija, kuri su\u017eav\u0117jo vietos bendruomen\u0119 ir atne\u0161\u0117 i\u0161matuojamos naudos verslui.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Turinio rinkodaros platforma<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100 000+ \u017einiasklaidos leidini\u0173;<\/li>\n\t\t<li>gauti atgalines nuorodas \u012f savo produkt\u0105;<\/li>\n\t\t<li>masto darbas su turinio platinimu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">U\u017esiregistruoti<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ap\u017evalga\u201eFrisor\u201c, fran\u0161iz\u0117s kirpykl\u0173 tinklas, turintis a\u0161tuonis salonus visoje Ukrainoje, susid\u016br\u0117 su i\u0161\u0161\u016bkiu Mykolajive. Salonas mieste veik\u0117 tik du m\u0117nesius ir jam tr\u016bko d\u0117mesio vert\u0173 naujien\u0173, kurios pritraukt\u0173 vietos \u017einiasklaidos d\u0117mes\u012f. Norint \u012fveikti \u0161i\u0105 problem\u0105, \u012fmonei reik\u0117jo novatori\u0161ko po\u017ei\u016brio \u012f vie\u0161inim\u0105, kuris sukelt\u0173 \u0161urmul\u012f ir pad\u0117t\u0173 \u012fsitvirtinti vietos rinkoje. Kampanijos informacija Bendrov\u0117 \u201eFrisor\u201c bendradarbiavo su PRNEWS.IO, kad sukurt\u0173 strategin\u0119 ry\u0161i\u0173 su visuomene kampanij\u0105, kurioje buvo pasitelkta vietos \u017einiasklaida ir socialiniai tinklai, siekiant kuo didesnio poveikio. I\u0161\u0161\u016bkisIki \u0161ios kampanijos \u201eFrisor\u201c netur\u0117jo patirties vykdant rinkodaros kampanijas vietos \u017einiasklaidoje. J\u0173 veikla internete r\u0117m\u0117si tik socialin\u0117s \u017einiasklaidos profili\u0173 ir \u201eYouTube\u201c kanalo palaikymu, ta\u010diau to nepakako,<\/p>\n","protected":false},"author":2,"featured_media":10149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[976],"tags":[],"class_list":["post-10148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/lt\/blog\/wp-json\/wp\/v2\/posts\/10148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/lt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/lt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/lt\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/lt\/blog\/wp-json\/wp\/v2\/comments?post=10148"}],"version-history":[{"count":3,"href":"\/lt\/blog\/wp-json\/wp\/v2\/posts\/10148\/revisions"}],"predecessor-version":[{"id":10224,"href":"\/lt\/blog\/wp-json\/wp\/v2\/posts\/10148\/revisions\/10224"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/lt\/blog\/wp-json\/wp\/v2\/media\/10149"}],"wp:attachment":[{"href":"\/lt\/blog\/wp-json\/wp\/v2\/media?parent=10148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/lt\/blog\/wp-json\/wp\/v2\/categories?post=10148"},{"taxonomy":"post_tag","embeddable":true,"href":"\/lt\/blog\/wp-json\/wp\/v2\/tags?post=10148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}