{"id":10131,"date":"2024-12-26T21:45:05","date_gmt":"2024-12-26T19:45:05","guid":{"rendered":"http:\/\/116.202.111.232\/lt\/blog\/?p=10131"},"modified":"2024-12-26T21:45:06","modified_gmt":"2024-12-26T19:45:06","slug":"alpha-serve-case-study","status":"publish","type":"post","link":"\/lt\/blog\/alpha-serve-case-study.html","title":{"rendered":"\u201eAlpha Serve\u201c s\u0117km\u0117s istorija: Kaip sukurti s\u0117kming\u0105 produkto pristatym\u0105, skatinant\u012f pardavimus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u201e<a href=\"https:\/\/www.alphaservesp.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Alpha Serve<\/a>\u201c, programin\u0117s \u012frangos k\u016brimo bendrov\u0117, turinti daugiau nei 15 met\u0173 patirties Europos ir JAV rinkose, s\u0117kmingai per\u0117jo nuo paslaug\u0173 projekt\u0173 prie produkt\u0173 k\u016brimo. Prie\u0161 trejus metus bendrov\u0117 prad\u0117jo daugiausia d\u0117mesio skirti \u201eAtlassian\u201c rinkos \u012fskiepiams &#8211; sprendimas, kuris netrukus pasirod\u0117 es\u0105s labai pelningas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eRinkodaros viet\u0173 potencialas mums buvo akivaizdus, &#8211; sako Anna Odrinskaja, \u201eAlpha Serve\u201c vyriausioji strategijos vadov\u0117. \u201ePrad\u0117jome leisti \u012fvairius \u201eAtlassian\u201c rinkai skirtus produktus, o \u201eBusiness Intelligence &amp; Data Analytics\u201c segmentas pasiek\u0117 i\u0161skirtini\u0173 rezultat\u0173. Tai leido mums gauti stabilias pajamas ir pl\u0117stis \u012f kitas rinkas, pavyzd\u017eiui, \u201eServiceNow\u201c ir \u201eShopify\u201c.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nepaisant to, kad jiems pavyko i\u0161leisti naujovi\u0161kus produktus, komanda pripa\u017eino strategin\u0117s rinkodaros svarb\u0105 siekiant i\u0161laikyti augim\u0105. I\u0161 prad\u017ei\u0173 jie investavo \u012f turinio rinkodar\u0105, daugiausia d\u0117mesio skirdami straipsniams savo \u012fmon\u0117s tinklara\u0161tyje, ta\u010diau reik\u0117jo b\u016bdo, kaip pasiekti platesn\u0119 auditorij\u0105 ir u\u017esitikrinti vietas pirmaujan\u010diose pramon\u0117s ir verslo \u017einiasklaidos priemon\u0117se.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kod\u0117l \u201eAlpha Serve\u201c pasirinko PRNEWS.IO, o ne ry\u0161i\u0173 su visuomene agent\u016bras<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eAlpha Serve\u201c nusprend\u0117 nedirbti su tradicin\u0117mis ry\u0161i\u0173 su visuomene agent\u016bromis d\u0117l keli\u0173 prie\u017eas\u010di\u0173:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>I\u0161tekli\u0173 intensyvumas: <\/strong>Bendradarbiavimas su i\u0161or\u0117s specialistais da\u017enai reikalauja dideli\u0173 laiko s\u0105naud\u0173, ypa\u010d atsi\u017evelgiant \u012f j\u0173 produkt\u0173 ni\u0161in\u012f pob\u016bd\u012f ir da\u017en\u0105 darbuotoj\u0173 kait\u0105 ry\u0161i\u0173 su visuomene \u012fmon\u0117se.<\/li>\n\n\n\n<li><strong>Ai\u0161k\u016bs tikslai: <\/strong>Komanda tur\u0117jo ai\u0161kiai apibr\u0117\u017et\u0105 kiekvieno produkto reklamos vizij\u0105 ir tiksliai \u017einojo, \u012f kokias \u017einiasklaidos priemones nori orientuotis.<\/li>\n\n\n\n<li><strong>Nuosavi talentai:<\/strong> Kadangi \u201eAlpha Serve\u201c jau tur\u0117jo kvalifikuot\u0173 tekst\u0173 ra\u0161ytoj\u0173, jai buvo nenaudinga mok\u0117ti u\u017e visas ry\u0161i\u0173 su visuomene agent\u016bros paslaugas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nor\u0117dama supaprastinti savo pastangas ir sutaupyti laiko deryboms, steb\u0117senai ir administracin\u0117ms u\u017eduotims, \u201eAlpha Serve\u201c kreip\u0117si \u012f PRNEWS.IO &#8211; \u201evieno langelio\u201c principu veikian\u010di\u0105 remiam\u0173 leidini\u0173 parduotuv\u0119.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PRNEWS.IO panaudojimas tikslinei rinkodarai<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PRNEWS.IO suteik\u0117 \u201eAlpha Serve\u201c i\u0161sami\u0105 platform\u0105 tre\u010di\u0173j\u0173 \u0161ali\u0173 leidiniams valdyti. Naudodamasi pla\u010diu katalogu, bendrov\u0117 gal\u0117jo naudotis ni\u0161in\u0117s \u017einiasklaidos leidiniais, turin\u010diais atitinkam\u0105 auditorij\u0105, SEO palankias \u201edo-follow\u201c nuorodas ir i\u0161samius rodiklius, pavyzd\u017eiui, srauto \u0161altinius, kategorijas ir regionin\u0119 apr\u0117pt\u012f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201ePRNEWS.IO navigacijos ir filtravimo \u012frankiai leido mums lengvai rasti m\u016bs\u0173 poreikius atitinkan\u010di\u0105 \u017einiasklaid\u0105\u201c, &#8211; sak\u0117 \u201aAlpha Serve\u2018 atstovas. \u201eGal\u0117jome sutelkti d\u0117mes\u012f \u012f tai, kas svarbiausia, t. y. \u012f savo produkt\u0173 matomumo didinim\u0105, o logistik\u0105 palikti PRNEWS.IO.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultatai: Didesn\u012f matomum\u0105 ir augim\u0105.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Naudodamasi PRNEWS.IO, \u201eAlpha Serve\u201c s\u0117kmingai patalpino straipsnius \u012f pirmaujan\u010dias \u017einiasklaidos priemones, taip skatindama \u017einomum\u0105 apie savo naujus produktus. D\u0117l \u0161i\u0173 publikacij\u0173 padid\u0117jo svetain\u0117s lankomumas, padid\u0117jo prek\u0117s \u017eenklo \u017einomumas profesin\u0117je bendruomen\u0117je ir sustipr\u0117jo dalyvavimas internete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supaprastindama publikavimo proces\u0105 ir u\u017etikrindama verslo santyki\u0173 skaidrum\u0105, PRNEWS.IO leido \u201eAlpha Serve\u201c veiksmingai ir efektyviai pasiekti rinkodaros tikslus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tokioms bendrov\u0117ms kaip \u201eAlpha Serve\u201c labai svarbu rasti kei\u010diamo dyd\u017eio, ekonomi\u0161kai efektyvius rinkodaros sprendimus, o PRNEWS.IO pasirod\u0117 esanti pagrindin\u0117 partner\u0117 j\u0173 kelyje \u012f augim\u0105 ir s\u0117km\u0119.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Turinio rinkodaros platforma<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100 000+ \u017einiasklaidos leidini\u0173;<\/li>\n\t\t<li>gauti atgalines nuorodas \u012f savo produkt\u0105;<\/li>\n\t\t<li>masto darbas su turinio platinimu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">U\u017esiregistruoti<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201eAlpha Serve\u201c, programin\u0117s \u012frangos k\u016brimo bendrov\u0117, turinti daugiau nei 15 met\u0173 patirties Europos ir JAV rinkose, s\u0117kmingai per\u0117jo nuo paslaug\u0173 projekt\u0173 prie produkt\u0173 k\u016brimo. Prie\u0161 trejus metus bendrov\u0117 prad\u0117jo daugiausia d\u0117mesio skirti \u201eAtlassian\u201c rinkos \u012fskiepiams &#8211; sprendimas, kuris netrukus pasirod\u0117 es\u0105s labai pelningas. \u201eRinkodaros viet\u0173 potencialas mums buvo akivaizdus, &#8211; sako Anna Odrinskaja, \u201eAlpha Serve\u201c vyriausioji strategijos vadov\u0117. \u201ePrad\u0117jome leisti \u012fvairius \u201eAtlassian\u201c rinkai skirtus produktus, o \u201eBusiness Intelligence &amp; Data Analytics\u201c segmentas pasiek\u0117 i\u0161skirtini\u0173 rezultat\u0173. Tai leido mums gauti stabilias pajamas ir pl\u0117stis \u012f kitas rinkas, pavyzd\u017eiui, \u201eServiceNow\u201c ir \u201eShopify\u201c.\u201c Nepaisant to, kad jiems pavyko i\u0161leisti naujovi\u0161kus produktus, komanda pripa\u017eino<\/p>\n","protected":false},"author":2,"featured_media":10132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[976],"tags":[],"class_list":["post-10131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/lt\/blog\/wp-json\/wp\/v2\/posts\/10131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/lt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/lt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/lt\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/lt\/blog\/wp-json\/wp\/v2\/comments?post=10131"}],"version-history":[{"count":1,"href":"\/lt\/blog\/wp-json\/wp\/v2\/posts\/10131\/revisions"}],"predecessor-version":[{"id":10133,"href":"\/lt\/blog\/wp-json\/wp\/v2\/posts\/10131\/revisions\/10133"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/lt\/blog\/wp-json\/wp\/v2\/media\/10132"}],"wp:attachment":[{"href":"\/lt\/blog\/wp-json\/wp\/v2\/media?parent=10131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/lt\/blog\/wp-json\/wp\/v2\/categories?post=10131"},{"taxonomy":"post_tag","embeddable":true,"href":"\/lt\/blog\/wp-json\/wp\/v2\/tags?post=10131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}