{"id":4802,"date":"2022-01-20T20:41:14","date_gmt":"2022-01-20T18:41:14","guid":{"rendered":"\/blog\/?p=4802"},"modified":"2025-06-10T23:33:05","modified_gmt":"2025-06-10T21:33:05","slug":"what-is-adtech","status":"publish","type":"post","link":"\/ko\/blog\/what-is-adtech.html","title":{"rendered":"\uc560\ub4dc\ud14c\ud06c\ub780 \ubb34\uc5c7\uc778\uac00\uc694? 2023\ub144\uc5d0 \uc54c\uc544\uc57c \ud560 5\uac00\uc9c0 \uc0ac\ud56d"},"content":{"rendered":"\n\n\n<p><strong>\uc560\ub4dc\ud14c\ud06c\ub780 \ubb34\uc5c7\uc778\uac00\uc694<\/strong>? \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uac8c\uc784\uc758 \uaddc\uce59\uc740 \ubcc0\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc2dc\uc7a5\uc774 \uc694\uad6c\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc774\ub4e0 \uacc4\uc18d \uc8fc\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \uc9c0\uae08\uc740 \uae30\uc5c5\uc5d0\uac8c \uc5b4\ub824\uc6b4 \uc2dc\uae30\uc774\uc9c0\ub9cc, \ub3d9\uc2dc\uc5d0 \uc5c4\uccad\ub09c \uae68\ub2ec\uc74c\uc744 \uc8fc\ub294 \uc2dc\uae30\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc5d0\uc11c PR\ud14c\ud06c\uc640 AI\uc758 \uc9c0\uc18d\uc801\uc778 \ubd80\uc0c1, \uc74c\uc131 \uac80\uc0c9\uc758 \uad11\ubc94\uc704\ud55c \uc0ac\uc6a9, \ucee4\ub125\ud2f0\ub4dc TV, \ub514\uc9c0\ud138 \uacf5\uac04\uc758 \uc0ac\uc6a9 \ud655\ub300 \ub4f1 \ub2e4\uc591\ud55c \ubcc0\ud654\uac00 \uc77c\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc758 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\uc774\ub4e0 \uc774\uc81c \ub9c9 \ubc1c\uc744 \ub0b4\ub51b\ub294 \ub2e8\uacc4\uc774\ub4e0, 2023\ub144\uc5d0 \uc5b4\ub5a4 \uc77c\uc774 \ubc8c\uc5b4\uc9c8\uc9c0 \ub208\uc744 \ud06c\uac8c \ub728\uace0 \uc9c0\ucf1c\ubcf4\ub294 \uac83\uc774 \ud604\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc9c0\ub09c \ud55c \ud574 \ub3d9\uc548 \ub514\uc9c0\ud138 \uad11\uace0\uc5d0\ub294 \ub9ce\uc740 \ubcc0\ud654\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc55e\uc73c\ub85c\uc758 \ubcc0\ud654\ub294 \ub05d\uc774 \ubcf4\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uace0\uac1d\uacfc \uae30\uc5c5 \ubaa8\ub450\uc5d0\uac8c \ubd84\uba85\ud55c \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c\ub294 \ud544\uc694\ud55c \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\uc744, \uae30\uc5c5\uc5d0\uac8c\ub294 \uc774\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uc774\ub7ec\ud55c \ub514\uc9c0\ud138 \ud601\uc2e0\uc774 \ud68c\ubcf5\uacfc \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub41c\ub2e4\uace0 \ud574\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n\n<pre class=\"wp-block-verse has-text-align-center\"><a href=\"https:\/\/prnews.io\/sites\/\">PRNEWS.IO\ub294 \uba87 \ub2e8\uacc4\ub9cc \uac70\uce58\uba74 \ub274\uc2a4\ub97c \uacf5\uc720\ud560 \uc218 \uc788\ub294 \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc778 PR \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.<\/a><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">\uc560\ub4dc\ud14c\ud06c\uc758 \uc815\uc758\uc640 \uc911\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \uc560\ub4dc\ud14c\ud06c\uc758 \uc815\uc758\ub294 \uad11\uace0 \uae30\uc220\uc744 \uc758\ubbf8\ud558\ub294 \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \uc6a9\uc5b4\uc785\ub2c8\ub2e4. \uad11\uace0\uc8fc, \uad11\uace0 \ub300\ud589\uc0ac \ub610\ub294 \ud37c\ube14\ub9ac\uc154\uac00 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud558\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ub370 \uc0ac\uc6a9\ud558\ub294 \ubaa8\ub4e0 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f \ub3c4\uad6c\uac00 \uc5ec\uae30\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud558\uc790\uba74, \uc0c1\ud638\uc791\uc6a9\uc744 \uc6a9\uc774\ud558\uac8c \ud558\uace0, \uad11\uace0\ub97c \uc0ac\uace0 \ud314\uba70, \uad11\uace0 \ud65c\ub3d9\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucd08\uae30 \ubbf8\ub514\uc5b4 \uad6c\ub9e4 \ubc0f \uad11\uace0\ub294 \uc9c0\uae08\uacfc\ub294 \ub2e4\ub978 \ubaa8\uc2b5\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uacfc \ub178\ub825\uc774 \ud544\uc694\ud55c \ubcf5\uc7a1\ud55c \uc218\ub3d9 \ud504\ub85c\uc138\uc2a4\uc600\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9ac\uc11c\uce58\uc640 \uc9c0\ud45c\uac00 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud558\uac8c \ub418\uba74\uc11c \uc0c1\ud669\uc774 \ub2ec\ub77c\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5c5\uacc4\ub97c \uc120\ub3c4\ud558\ub294 \uc77c\ubd80 \uae30\uc5c5\uc740 \uc560\ub4dc\ud14c\ud06c \ub3c4\uad6c\ub97c \uc804\ubb38\uac00\ucc98\ub7fc \uc0ac\uc6a9\ud558\uc5ec \uc218\uc2ed\uc5b5 \ub2ec\ub7ec\uc758 \uc218\uc775\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc131\uacf5\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc740 \uc18c\ube44\uc790\ub97c \uc911\uc2ec\uc5d0 \ub450\uace0 \uc2dc\uc791\ud55c\ub2e4\ub294 \uac83\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc88b\uc740 \uc18c\uc2dd\uc740 <a href=\"https:\/\/prnews.io\/\">PRNEWS.IO<\/a>\ub3c4 \uc608\uc678\uac00 \uc544\ub2c8\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \ud68c\uc0ac\ub294 \uc624\ub298\ub0a0 \uc131\uacf5\uc801\uc778 \uc560\ub4dc\ud14c\ud06c \uae30\uc5c5 \uc0c1\uc704 5\uc704 \uc548\uc5d0 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305\uc5d0\uc11c \uc560\ub4dc\ud14c\ud06c\uc758 \uc911\uc694\uc131\uc740 \uc22b\uc790\uac00 \ub9d0\ud574\uc90d\ub2c8\ub2e4. 2019\ub144\uc5d0 eMarketer\ub294 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \uc0ac\uc6a9\ub418\ub294 \uc608\uc0b0\uc774 2020\ub144\uae4c\uc9c0 83%\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uce21\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c\ub294 86%\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4. 2021\ub144\uc5d0\ub294 \uadf8 \ube44\uc728\uc774 89%\ub85c \uc99d\uac00\ud588\uc73c\uba70, 2022\ub144\uc5d0\ub294 91%\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. Statista \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, 2021\ub144 \uae30\uc5c5\ub4e4\uc774 \uc560\ub4dc\ud14c\ud06c \ub3c4\uad6c\uc5d0 \ud22c\uc790\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uae08\uc561\uc740 <a href=\"https:\/\/www.statista.com\/statistics\/275806\/programmatic-spending-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$155<\/a>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2dc\uc7a5 \ud30c\uc774\uc758 \ud55c \uc870\uac01\uc744 \ucc28\uc9c0\ud558\ub824\uba74 \uc560\ub4dc\ud14c\ud06c \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \uac83\uc774 \ud604\uba85\ud569\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c \uc560\ub4dc\ud14c\ud06c\ub97c \ud65c\uc6a9\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uba87 \uac00\uc9c0 \ubc29\ubc95\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\uc560\ub4dc\ud14c\ud06c \uc0b0\uc5c5: \ub204\uac00 \ud544\uc694\ud558\uace0 \uc65c \ud544\uc694\ud55c\uac00<\/h2>\n\n\n\n<p>\uc560\ub4dc\ud14c\ud06c\ub294 \uc5b4\ub5a4 \uc77c\uc744 \ud558\ub098\uc694? <\/p>\n\n\n\n<p>\uad6c\ub9e4 \uc5ec\uc815\uc744 \uac1c\uc778\ud654\ud558\uc5ec \ud2b9\uc815 \ub178\ucd9c \ud69f\uc218\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \ub9e5\ub77d\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\uba74 \ub354\uc6b1 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc560\ub4dc\ud14c\ud06c\uac00 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud37c\ube14\ub9ac\uc154\ub97c \uc704\ud55c \uad11\uace0\ub97c \ud1b5\ud55c \uc218\uc775\ud654 \ud65c\ub3d9 \ucd5c\uc801\ud654<\/strong> <\/li>\n\n\n\n<li><strong>\uc870\uc9c1\uc744 \uc704\ud55c \ubbf8\ub514\uc5b4 \uad6c\ub9e4 \ubc0f \uad11\uace0 \ucd5c\uc801\ud654 \uc2e4\ud589<\/strong> <\/li>\n\n\n\n<li><strong>\uad11\uace0\uc8fc\ub97c \uc704\ud55c \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c<\/strong> \uad11\uace0 \uc804\ub2ec<\/li>\n\n\n\n<li><strong>\uace0\uac1d \uc778\uc0ac\uc774\ud2b8(\uc7a0\uc7ac \uace0\uac1d, \uadf8\uc758 \ud65c\ub3d9 \ubc0f \ud589\ub3d9)\ub97c \uc218\uc9d1<\/strong>\ud569\ub2c8\ub2e4. <\/li>\n\n\n\n<li><strong>\uace0\uac1d \ub370\uc774\ud130 \uc218\uc9d1<\/strong> \ubc0f \uc218\uc775\ud654(\ubcf4\uc720\ud55c \ub370\uc774\ud130\uc640 \ubcf4\uc720\ud558\uc9c0 \uc54a\uc740 \ub370\uc774\ud130, \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uac1c\uc120\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95);<\/li>\n\n\n\n<\ubc30\ud3ec\ud558\ub294 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \ub370\uc774\ud130 \uc218\uc9d1(\uc131\uacf5\uc801\uc778 \uad11\uace0\/\ucc44\ub110 \uc720\ud615 \ubc0f \uc218\uc775 \ucc3d\ucd9c\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud30c\ud2b8\ub108).<\/li>\n<\/ul>\n\n\n\n<p>\uc560\ub4dc\ud14c\ud06c\uc758 \uc7a5\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud655\uc7a5\uc131<\/li>\n\n\n\n<li>\uc2e4\uc2dc\uac04 \uc720\uc5f0\uc131<\/li>\n\n\n\n<li>\ud0c0\uac9f\ud305 \uae30\ub2a5<\/li>\n\n\n\n<li>\ud6a8\uc728\uc131<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">AdTech: \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc624\ub298 \ud560 \uc218 \uc788\ub294 \uc77c<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">#1 \uae68\ub057\ud55c \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc9d1\ud569\uc73c\ub85c \uc2dc\uc791\ud558\uae30<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/GT_G0MahHxPQZ5t_DiFcPjW_Cw45JbBMPXHQtXUispTCeEAWP342ofsbxb0N6O-_1WweVuHcO9w6bygbJJntxFCp0qe4laY_5okZyArhT-bvc4umOIHRf_EM8Do2s4HE2PZhSmP2\" alt=\"\"\/><\/figure>\n\n\n\n<p>\uac1c\uc778\ud654\uc758 \ud575\uc2ec \uc694\uc18c\ub294 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \ud65c\ub3d9\uacfc \ud589\ub3d9\uc744 \uc774\ud574\ud558\uba74 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc131\uacf5\uc73c\ub85c \uc774\ub044\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub294 \uc801\uc808\ud55c \uc0ac\ub78c\uc5d0\uac8c \uc801\uc808\ud55c \uad11\uace0\ub97c \uc801\uc2dc\uc5d0 \uac8c\uc7ac\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub354 \ub9ce\uc774 \uc870\uc0ac\ud560\uc218\ub85d \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc798 \ud65c\uc6a9\ud558\uba74 17% \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ucc38\uc870\ud560\uc218\ub85d \ub354 \ub9ce\uc740 \ud074\ub9ad\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc18c\ube44\uc790\uac00 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc6b0\uc704\ub97c \uc810\ud558\uac8c \ub41c \uc624\ub298\ub0a0 \ub370\uc774\ud130 \uac8c\uc784\uc758 \uaddc\uce59\uc774 \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. \ud604\uc7ac\uc640 \ubbf8\ub798\uc5d0\ub294 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\uac00 \uc6b0\uc120\uc21c\uc704\uac00 \ub429\ub2c8\ub2e4. \uc774\uba54\uc77c \uad6c\ub3c5, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc44\ub110, \ub79c\ub529 \ud398\uc774\uc9c0, \uc804\uc790\ucc45 \ub4f1 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \uc704\ud55c \uadc0\uc911\ud55c \ub9ac\uc18c\uc2a4 \ubaa9\ub85d\uc740 \ub05d\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc124\uc815\ud558\uace0 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uae30\ub300\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\ubcf4\uc138\uc694. \uc88b\uc740 \uc18c\uc2dd\uc740 \uace0\uac1d\uc758 \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \uba54\uc2dc\uc9c0\ub97c \ub9de\ucda4 \uc124\uc815\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc798 \ubaa8\ub974\uaca0\ub2e4\uba74, 63%\uc758 \uc18c\ube44\uc790\uac00 \uc790\uc2e0\uc758 \uac00\uc871\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \uad11\uace0 \uacbd\ud5d8\uc744 \uc120\ud638\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae30\uc5b5\ud558\uc138\uc694.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">#2 \ub9ac\ub2c8\uc5b4 TV\uc5d0 \uc791\ubcc4\uc744 \uace0\ud558\uc138\uc694. CTV\uc5d0 \uc778\uc0ac<\/h4>\n\n\n\n<p>\ubd09\uc1c4 \uc870\uce58 \uc774\ud6c4 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uac00 \uc120\ud615 TV\ub97c \ucd94\uc6d4\ud588\uc2b5\ub2c8\ub2e4. \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uac00 200\uac1c\uac00 \ub118\uc73c\uba74\uc11c \uc18c\ube44\uc790\ub4e4\uc758 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. \uc22b\uc790\ub85c \ub9d0\ud558\uc790\uba74, 2021\ub144 \ubbf8\uad6d\uc5d0\uc11c CTV \uad11\uace0 \uc9c0\ucd9c\uc740 210\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \ucd94\uc815\ub429\ub2c8\ub2e4. \uadf8 \uc774\uc0c1\uc785\ub2c8\ub2e4. 2030\ub144\uae4c\uc9c0 \ub9e4\ub144 \uc57d 23%\uc529 \uc131\uc7a5\ud558\uc5ec \uadf8 \ud574\uc5d0\ub294 \uc57d 1,000\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc774\ub77c\ub294 \uc608\uce21\uc774 \uc788\uc2b5\ub2c8\ub2e4(<a href=\"https:\/\/www.mediapost.com\/publications\/article\/364597\/analysts-ctv-ad-spending-to-hit-21-billion-this.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$100B<\/a>). \uc5c4\uccad\ub098\uc8e0?<\/p>\n\n\n\n<p>\uad11\ubc94\uc704\ud55c \uc778\uad6c\uc9d1\ub2e8\uc774\ub098 \ub300\ub3c4\uc2dc \uc9c0\uc5ed\uc744 \ud0c0\uac9f\uc73c\ub85c \ud558\ub294 \uc120\ud615 TV\uc640 \ub2ec\ub9ac, CTV\ub294 \uac8c\uc784\uc758 \uaddc\uce59\uc744 \ubc14\uafc9\ub2c8\ub2e4. \uac1c\ubcc4 \uac00\uad6c \ub610\ub294 \uc0ac\uc6a9\uc790\ub97c \uc9c1\uc811 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uac1c\ub150\uc740 \uc774\uc81c \ub9c9 \ud655\uc7a5\ub418\uae30 \uc2dc\uc791\ud588\uc9c0\ub9cc \uc2dc\uccad\uc790\uc640 \uad11\uace0\ube44\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\uc774 \ubc14\ub85c \uadf8 \uae30\ud68c\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">#3 \ubb34\ub9ac\ud55c \ud310\ub9e4\uac00 \uc544\ub2cc \uc9c4\uc815\uc131 \uc788\ub294 \ucf58\ud150\uce20\uc5d0 \uc9d1\uc911<\/h4>\n\n\n\n<p>\uace0\uac1d\uc5d0\uac8c \uadc0\uc0ac\uac00 \uac00\uc7a5 \uc798 \uc544\ub294 \uc774\uc720\uc640 \uadc0\uc0ac\uc758 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uac00 \uace0\uac1d\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294 \uc774\uc720\ub97c \uc5b4\ub5bb\uac8c \uc99d\uba85\ud560 \uc218 \uc788\uc744\uae4c\uc694? \uc9c4\uc815\uc131 \uc788\ub294 \ucf58\ud150\uce20\uac00 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uac1c\ub150\uc740 \uc544\ub2c8\uc9c0\ub9cc \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub9c8\ucf00\ud305 \ub3c4\uad6c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6f9\uc0ac\uc774\ud2b8\ub294 \uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc81c\ud488\uc744 \ud64d\ubcf4\ud560 \uc218 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \ub514\uc9c0\ud138 \uacf5\uac04\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8\uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \uc774\uc810\uc744 \uc804\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uc804\ubb38\uc131\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc5c5\uacc4 \ub9ac\ub354\ub85c\uc11c \uc790\uc2e0\uc744 \uc99d\uba85\ud558\ub294 \ubc29\ubc95\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc9c4\uc815\uc131 \uc788\ub294 \ucf58\ud150\uce20\ub294 \ud310\ub9e4\ubcf4\ub2e4\ub294 \uc7a0\uc7ac\uace0\uac1d\uc5d0 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \uac16\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uba54\uc2dc\uc9c0\ub294 \uccab \ub2e8\uc5b4\ubd80\ud130 \ub208\uc5d0 \ub744\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c, \ube14\ub85c\uadf8, \uc774\uba54\uc77c \ub4f1 \ucf58\ud150\uce20\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uac00\uce58 \uc788\ub294 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \uc774\uc810\uc744 \uc124\uba85\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \ud0c0\uac9f \uace0\uac1d\uc758 \uad00\uc2ec\uacfc \ucc38\uc5ec\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucf58\ud150\uce20 \uc81c\uc791\uacfc \ubc30\ud3ec\ub294 \uc0dd\uac01\ub9cc\ud07c \ubcf5\uc7a1\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/prnews.io\/\">PRNEWS.IO<\/a> \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uba74 \uadf8 \uacfc\uc815\uc744 \ucd5c\ub300\ud55c \ud6a8\uacfc\uc801\uc73c\ub85c \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \uc5ec\ub7ec\ubd84\uc5d0\uac8c \uc5b4\ub5a4 \uc758\ubbf8\uc77c\uae4c\uc694? \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uacfc \uc624\ub514\uc5b8\uc2a4\ub97c \ub098\ub9cc\uc758 \ubc29\uc2dd\uc73c\ub85c \uacf5\ub7b5\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">#4 \uc74c\uc131 \uac80\uc0c9\uc744 \ub4b7\uc804\uc73c\ub85c \ubbf8\ub8e8\uc9c0 \ub9c8\uc138\uc694<\/h4>\n\n\n\n<p>\ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\ub85c \ud560 \uc218 \uc788\ub294 \uc77c\uc5d0\ub294 \ud55c\uacc4\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc6d0\ud074\ub9ad \uad6c\ub9e4\ubd80\ud130 \ub9e4\ub825\uc801\uc778 \uc74c\uc131 \uc11c\ube44\uc2a4\uae4c\uc9c0 \ub2e4\uc591\ud55c \uae30\ub2a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc74c\uc131 \uac80\uc0c9\uc740 \uacbd\uc7c1\uc5c5\uccb4\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ub3cb\ubcf4\uc77c \uc218 \uc788\ub294 \ub610 \ub2e4\ub978 \uc560\ub4dc\ud14c\ud06c \uc635\uc158\uc785\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4\ub97c \uc628\ub77c\uc778 \uc9c0\ub3c4\uc5d0 \ud45c\uc2dc\ud558\uba74 \uc0ac\ub78c\ub4e4\uc774 \uc74c\uc131 \uac80\uc0c9\uc744 \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4\ub97c \ucc3e\uc744 \ud655\ub960\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4. \ubaa8\ubc14\uc77c\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\ub294 \uac80\uc0c9\uc758 50% \uc774\uc0c1\uc774 \uc74c\uc131 \uac80\uc0c9\uc774\uba70, \uadf8 \uc911 20%\uac00 \uc74c\uc131 \uac80\uc0c9\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774 \uc218\uce58\ub294 2022\ub144 \uc774\ud6c4\uc5d0\ub3c4 \uacc4\uc18d \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud130\ub294 \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub530\ub77c \ucf58\ud150\uce20 \uc804\ub7b5\uc744 \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud55c \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ub2f5\ubcc0\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc74c\uc131 \uac80\uc0c9 \ucffc\ub9ac\uc758 \uac00\uc7a5 \ud070 \ubd80\ubd84\uc740 \ub300\ud654\ud615 \uc2a4\ud0c0\uc77c\ub85c \ubc14\ub00c\uace0 \uc788\uc73c\ubbc0\ub85c \uc544\uc9c1 \uc774\ub7ec\ud55c \ud328\ud134\uc744 \ub530\ub974\uc9c0 \uc54a\uc558\ub2e4\uba74 \ud604\uba85\ud558\uac8c \ub300\ucc98\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">#5 \uc131\uacf5\uc744 \uc704\ud574 \uc5ec\uc804\ud788 \uc911\uc694\ud55c \ub370\uc774\ud130 \ubd84\uc11d<\/h4>\n\n\n\n<p>\ucc9c\ubb38\ud559\uc801\uc778 \uc591\uc758 \ub370\uc774\ud130\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uac00\ub85c\ub9c9\ub294 \ub610 \ub2e4\ub978 \uc7a5\ubcbd\uc785\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \uc774\ud574\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294\ub2e4\uba74 \ud604\uc7ac \uc704\uce58\ub97c \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\uc744\uae4c\uc694? \uc6d0\uc2dc \ub370\uc774\ud130\ub97c \uac00\uce58 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub85c \uc804\ud658\ud558\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \uadf8\ub807\ub2e4\uba74 \uc560\ub4dc\ud14c\ud06c \ub3c4\uad6c\uac00 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uc744 \ub192\uc77c \uc218 \uc788\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2dc\uc911\uc5d0 \ub098\uc640 \uc788\ub294 \ub3c4\uad6c\ub97c \uc870\uc0ac\ud558\uc138\uc694. \uc2dc\uc911\uc5d0 \ub098\uc640 \uc788\ub294 \ub3c4\uad6c\uc758 \uc218\ub294 \ub9e4\uc6b0 \ub9ce\uc2b5\ub2c8\ub2e4. \uc120\ud0dd\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ube44\uc6a9\uc744 \uc808\uac10\ud558\uac70\ub098 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \uae30\uc874 \ud504\ub85c\uc138\uc2a4\ub97c \ucd5c\uc801\ud654\ud560 \ubc29\ubc95\uc744 \ucc3e\uace0 \uacc4\uc2e0\uac00\uc694? \ub2e4\uc591\ud55c \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubd84\uc11d\uc740 \ub354 \uc774\uc0c1 \uc120\ud0dd\uc774 \uc544\ub2c8\ub77c\ub294 \uc810\uc744 \uba85\uc2ec\ud558\uc138\uc694. \uc774\uc81c \ubd84\uc11d\uc740 \ud544\uc218\uc785\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc758 \uc784\ubb34\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \uaf2d \ud544\uc694\ud55c \uc62c\ubc14\ub978 \ub3c4\uad6c\ub97c \uc2dd\ubcc4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub798\uc57c \uc0dd\uc0b0\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<!-- Shortcode [ctanew] does not exist -->\n\n\n\n<h2 class=\"wp-block-heading\">2023\ub144 \uc560\ub4dc\ud14c\ud06c\ub85c \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0ac \uc900\ube44\uac00 \ub418\uc168\ub098\uc694? <\/h2>\n\n\n\n<p>\ube44\uc988\ub2c8\uc2a4\uac00 \uc131\uacf5\ud558\ub824\uba74 \uc2e0\uc18d\ud558\uac8c \ud589\ub3d9\ud558\uace0 \ucc3d\uc758\uc801\uc73c\ub85c \uc0ac\uace0\ud558\uba70 \uc560\ub4dc\ud14c\ud06c\uc758 \uc720\uc5f0\uc131\uc744 \uc218\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \ubb3c\ub860 \ub85c\ub9c8\ub294 \ud558\ub8e8\uc544\uce68\uc5d0 \uac74\uc124\ub418\uc9c0 \uc54a\uc558\uc73c\ubbc0\ub85c \uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \uc775\uc219\ud574\uc838\uc57c \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub294 \ud310\ub9e4\uc640 \uac19\uc740 \uc9c0\ucd9c\uc5d0\uc11c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ube44\uc988\ub2c8\uc2a4\uc758 \uc0dd\uc874\uacfc \ubc88\uc601\uc744 \uc6d0\ud55c\ub2e4\uba74 \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc798 \ud30c\uc545\ud558\uace0 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uad11\uace0 \uc608\uc0b0\uc744 \uc5b4\ub514\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc9c0\ucd9c\ud574\uc57c \ud558\ub294\uc9c0 \uc54c\uba74 2022\ub144\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc560\ub4dc\ud14c\ud06c\ub780 \ubb34\uc5c7\uc778\uac00\uc694? 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