{"id":10692,"date":"2023-02-24T14:28:53","date_gmt":"2023-02-24T12:28:53","guid":{"rendered":"http:\/\/3.72.156.28\/blog\/?p=10692"},"modified":"2025-06-10T22:32:13","modified_gmt":"2025-06-10T20:32:13","slug":"top-marketing-books-you-must-read-insights-strategies-for-success","status":"publish","type":"post","link":"\/ko\/blog\/top-marketing-books-you-must-read-insights-strategies-for-success.html","title":{"rendered":"\uaf2d \uc77d\uc5b4\uc57c \ud560 \ucd5c\uace0\uc758 \ub9c8\ucf00\ud305 \uc11c\uc801: \uc778\uc0ac\uc774\ud2b8 \ubc0f \uc131\uacf5 \uc804\ub7b5"},"content":{"rendered":"\n<p>\ub9c8\ucf00\ud305\uc740 \uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\uc758 \ud544\uc218 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub4e0 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub4e0, \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \ud64d\ubcf4\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc774 \uc131\uacf5\uc758 \uc131\ud328\ub97c \uc88c\uc6b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ud589\ud788\ub3c4 \uae30\uc220\uc744 \ud5a5\uc0c1\ud558\uace0 \uc55e\uc11c \ub098\uac00\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud6cc\ub96d\ud55c \ub9c8\ucf00\ud305 \uc11c\uc801\uc774 \ub9ce\uc774 \ub098\uc640 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uac8c\uc2dc\ubb3c\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \ub9c8\ucf00\ud130\uac00 \uc77d\uc5b4\uc57c \ud560 \ucd5c\uace0\uc758 \ub9c8\ucf00\ud305 \uc11c\uc801\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc774 \ucc45\ub4e4\uc740 \ube0c\ub79c\ub529\uacfc \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\ubd80\ud130 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc8fc\uc81c\ub97c \ub2e4\ub8f9\ub2c8\ub2e4. \uac01 \ucc45\uc740 \uc7a0\uc7ac\uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\uba70 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc778\uc0ac\uc774\ud2b8\uc640 \uc804\ub7b5\uc73c\ub85c \uac00\ub4dd \ucc28 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub178\ub828\ud55c \ub9c8\ucf00\ud130\ub4e0 \uc774\uc81c \ub9c9 \uc2dc\uc791\ud558\ub294 \ub9c8\ucf00\ud130\ub4e0 \uc774 \ud398\uc774\uc9c0\uc5d0\uc11c \uac00\uce58 \uc788\ub294 \uc815\ubcf4\ub97c \ucc3e\uc744 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774\uc81c \ub354 \uc774\uc0c1 \uace0\ubbfc\ud560 \ud544\uc694 \uc5c6\uc774 \ucd5c\uace0\uc758 \ub9c8\ucf00\ud305 \uc11c\uc801 \uba87 \uad8c\uc744 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ubca0\uc2a4\ud2b8 \ub3c4\uc11c 10<\/h2>\n\n\n\n<p>\uae30\uc5c5\uac00\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\uace0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub9c8\uc2a4\ud130\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud1b5\ucc30\ub825 \uc788\ub294 \ucc45\ub4e4:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;\uc5d0\ub9ad \ub9ac\uc2a4\uc758 \ub9b0 \uc2a4\ud0c0\ud2b8\uc5c5&#8221;<\/li>\n\n\n\n<li>&#8220;\uc804\uc5fc\uc131: \uc65c \uc720\ud589\ud558\ub294\uac00&#8221; \uc870\ub098 \ubc84\uac70 \uc800<\/li>\n\n\n\n<li>&#8220;\ub9c8\ucf00\ud305\uc758 22\uac00\uc9c0 \ubd88\ubcc0\uc758 \ubc95\uce59&#8221; \uc791\uc131\uc790: \uc54c \ub9ac\uc988, \uc7ad \ud2b8\ub77c\uc6b0\ud2b8<\/li>\n\n\n\n<li>&#8220;\ube14\ub8e8\uc624\uc158 \uc804\ub7b5&#8221; \uae40\uc6b0\ucc2c, \ub974\ub124 \ubaa8\ubcf4\ub978 \uc9c0\uc74c<\/li>\n\n\n\n<li>&#8220;Influence: \ub85c\ubc84\ud2b8 \uc2dc\uc54c\ub514\ub2c8\uc758 &#8216;\uc124\ub4dd\uc758 \uc2ec\ub9ac\ud559&#8217; <\/li>\n\n\n\n<li>&#8220;\uc2a4\ud1a0\ub9ac \ube0c\ub79c\ub4dc \uad6c\ucd95&#8221; by Donald Miller<\/li>\n\n\n\n<li>&#8220;\ud37c\ud50c \uce74\uc6b0&#8221; \uc138\uc2a4 \uace0\ub518<\/li>\n\n\n\n<li>&#8220;\ud06c\ub85c\uc2f1 \ub354 \ucc28\uc998&#8221; \uc81c\ud504\ub9ac \ubb34\uc5b4<\/li>\n\n\n\n<li>&#8220;\ud3ec\uc9c0\uc154\ub2dd: \uc54c \ub9ac\uc2a4, \uc7ad \ud2b8\ub77c\uc6b0\ud2b8 \uc800<\/li>\n\n\n\n<li>&#8220;\uacac\uc778\ub825: \ubaa8\ub4e0 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \ud3ed\ubc1c\uc801\uc778 \uace0\uac1d \uc131\uc7a5\uc744 \ub2ec\uc131\ud558\ub294 \ubc29\ubc95&#8221; \uc791\uc131\uc790: Gabriel Weinberg, Justin Mares<\/li>\n<\/ol>\n\n\n\n<p>\uc774 \ucc45\ub4e4\uc740 \ube0c\ub79c\ub529\uacfc \uace0\uac1d \ud655\ubcf4\ubd80\ud130 \ub9c8\ucf00\ud305 \uc2ec\ub9ac\ud559\uacfc \uc2a4\ud0c0\ud2b8\uc5c5 \uc804\ub7b5\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc8fc\uc81c\ub97c \ub2e4\ub8f9\ub2c8\ub2e4. \uac01 \ucc45\uc740 \uae30\uc5c5\uac00\ub4e4\uc774 \ub9c8\ucf00\ud305\uc744 \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \uc804\ub7b5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;\ub9b0 \uc2a4\ud0c0\ud2b8\uc5c5&#8221; by Eric Ries<\/h2>\n\n\n<div class=\"wp-block-image wp-block-\uc774\ubbf8\uc9c0 \uc67c\ucabd \uc815\ub82c-\ud06c\uae30-\ud06c\uae30 \uc870\uc815\">\n<figure class=\"alignleft size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"670\" height=\"1024\" src=\"\/blog\/wp-content\/uploads\/2023\/02\/81vvgZqCskL-670x1024.jpeg\" alt=\"&quot;\ub9b0 \uc2a4\ud0c0\ud2b8\uc5c5&quot; Eric Ries\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucc45.\" class=\"wp-image-10696\" srcset=\"\/ko\/blog\/wp-content\/uploads\/2023\/02\/81vvgZqCskL-670x1024.jpeg 670w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/81vvgZqCskL-196x300.jpeg 196w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/81vvgZqCskL-98x150.jpeg 98w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/81vvgZqCskL-768x1174.jpeg 768w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/81vvgZqCskL-1004x1536.jpeg 1004w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/81vvgZqCskL-1339x2048.jpeg 1339w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/81vvgZqCskL-480x734.jpeg 480w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/81vvgZqCskL.jpeg 1674w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/figure>\n<\/div>\n\n\n<p>\uc5d0\ub9ad \ub9ac\uc2a4\uc758 &#8216;\ub9b0 \uc2a4\ud0c0\ud2b8\uc5c5&#8217;\uc740 \uc2a4\ud0c0\ud2b8\uc5c5 \uad6c\ucd95 \ubc0f \uad00\ub9ac\uc5d0 \ub300\ud55c \uccb4\uacc4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc81c\uacf5\ud558\ub294 \ud68d\uae30\uc801\uc778 \ucc45\uc785\ub2c8\ub2e4. \uc774 \ucc45\uc740 \uac00\uc815\uc744 \ud14c\uc2a4\ud2b8 \ubc0f \uac80\uc99d\ud558\uace0, \uc9c4\ud589 \uc0c1\ud669\uc744 \uce21\uc815\ud558\uace0, \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \uae30\ubc18\uc73c\ub85c \ube60\ub974\uac8c \ubc18\ubcf5\ud558\uc5ec \uc0ac\ub78c\ub4e4\uc774 \uc6d0\ud558\ub294 \uc81c\ud488\uc744 \ub9cc\ub4dc\ub294 \uac83\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ucc45\uc758 \uc8fc\uc694 \ub0b4\uc6a9\uc740 \ub9b0 \uc81c\uc870\uc640 \uc560\uc790\uc77c \uac1c\ubc1c\uc758 \uc6d0\uce59\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 \ub9b0 \uc2a4\ud0c0\ud2b8\uc5c5 \ubc29\ubc95\ub860\uacfc \uc774\ub97c \uc131\uacf5\uc801\uc778 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uad6c\ucd95\ud558\ub294 \uacfc\uc815\uc5d0 \uc801\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc774 \ucc45\uc740 \ub610\ud55c \ucd5c\uc18c\ud55c\uc758 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc81c\ud488\uc744 \ub9cc\ub4dc\ub294 \uac83\uc758 \uc911\uc694\uc131\uacfc \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \uce21\uc815\ud558\uace0 \uc774\ub97c \ud1b5\ud574 \ubc30\uc6b0\ub294 \ubc29\ubc95\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ucc45\uc740 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4\ub098 \uc0b0\uc5c5\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc2a4\ud0c0\ud2b8\uc5c5 \uad6c\ucd95 \uacfc\uc815\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uad00\uc810\uc744 \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud130\ub77c\uba74 \ubc18\ub4dc\uc2dc \uc77d\uc5b4\uc57c \ud560 \ucc45\uc785\ub2c8\ub2e4. \ub9b0 \uc2a4\ud0c0\ud2b8\uc5c5 \ubc29\ubc95\ub860\uc740 \uc544\uc774\ub514\uc5b4\ub97c \ube60\ub974\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud558\uace0 \uac80\uc99d\ud560 \uc218 \uc788\ub294 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud558\ubbc0\ub85c \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uac1c\ubc1c\ud558\ub824\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \ud2b9\ud788 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;\uc804\uc5fc\uc131: \uc65c \uc0ac\ubb3c\uc774 \uc720\ud589\ud558\ub294\uac00&#8221; by Jonah Berger<\/h2>\n\n\n<div class=\"wp-block-image wp-block-\uc774\ubbf8\uc9c0 \uc67c\ucabd \uc815\ub82c \ud06c\uae30-\uc804\uccb4 \ud06c\uae30 \uc870\uc815\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" width=\"657\" height=\"1000\" src=\"\/blog\/wp-content\/uploads\/2023\/02\/61t3oGyRU3L._AC_UF10001000_QL80_.jpg\" alt=\"&quot;Contagious: Why Things Catch On&quot; by Jonah Berger\" class=\"wp-image-10697\" srcset=\"\/ko\/blog\/wp-content\/uploads\/2023\/02\/61t3oGyRU3L._AC_UF10001000_QL80_.jpg 657w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/61t3oGyRU3L._AC_UF10001000_QL80_-197x300.jpg 197w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/61t3oGyRU3L._AC_UF10001000_QL80_-99x150.jpg 99w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/61t3oGyRU3L._AC_UF10001000_QL80_-480x731.jpg 480w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/figure>\n<\/div>\n\n\n<p>&#8220;\uc804\uc5fc\uc131: \uc65c \uc720\ud589\ud558\ub294\uac00&#8221;\ub294 \ud2b9\uc815 \uc544\uc774\ub514\uc5b4, \uc81c\ud488, \uba54\uc2dc\uc9c0\uac00 \uc785\uc18c\ubb38\uc744 \ud0c0\uace0 \uc778\uae30\ub97c \uc5bb\uac8c \ub418\ub294 \uc6d0\ub9ac\ub97c \ud765\ubbf8\ub86d\uac8c \ud0d0\uad6c\ud55c Jonah Berger\uc758 \ucc45\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc800\uc790\ub294 \uc0ac\ud68c\uc2ec\ub9ac\ud559 \ubc0f \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c \ub2e4\ub144\uac04\uc758 \uc5f0\uad6c\ub97c \ubc14\ud0d5\uc73c\ub85c \uc804\uc5fc\uc131\uc744 \ub9cc\ub4dc\ub294 6\uac00\uc9c0 \ud575\uc2ec \uc6d0\uce59\uc744 \ubc1d\ud600\ub0c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc774 \ucc45\uc740 \uc0ac\ub78c\ub4e4\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \uc0b0\ubd88\ucc98\ub7fc \ud37c\uc9c0\ub294 \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4e4\uace0\uc790 \ud558\ub294 \ub9c8\ucf00\ud130\uc640 \ubaa8\ub4e0 \uc0ac\ub78c\uc744 \uc704\ud55c \uc2e4\uc81c \uc0ac\ub840, \uc0ac\ub840 \uc5f0\uad6c, \uc2e4\uc6a9\uc801\uc778 \uc870\uc5b8\uc73c\ub85c \uac00\ub4dd \ucc28 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;\ub9c8\ucf00\ud305\uc758 22\uac00\uc9c0 \ubd88\ubcc0\uc758 \ubc95\uce59&#8221;\uc758 \uc800\uc790 \uc54c \ub9ac\uc988\uc640 \uc7ad \ud2b8\ub77c\uc6b0\ud2b8<\/h2>\n\n\n<div class=\"wp-block-image wp-block-\uc774\ubbf8\uc9c0 \uc67c\ucabd \uc815\ub82c \ud06c\uae30-\uc804\uccb4 \ud06c\uae30 \uc870\uc815\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" width=\"500\" height=\"766\" src=\"\/blog\/wp-content\/uploads\/2023\/02\/22The-22-Immutable-Laws-of-Marketing22-by-Al-Ries-and-Jack-Trout.jpg\" alt=\"\uc54c \ub9ac\uc988\uc640 \uc7ad \ud2b8\ub77c\uc6b0\ud2b8\uc758 \ub9c8\ucf00\ud305\uc758 \ubd88\ubcc0\uc758 \ubc95\uce59 22\uac00\uc9c0\" class=\"wp-image-10698\" srcset=\"\/ko\/blog\/wp-content\/uploads\/2023\/02\/22The-22-Immutable-Laws-of-Marketing22-by-Al-Ries-and-Jack-Trout.jpg 500w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/22The-22-Immutable-Laws-of-Marketing22-by-Al-Ries-and-Jack-Trout-196x300.jpg 196w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/22The-22-Immutable-Laws-of-Marketing22-by-Al-Ries-and-Jack-Trout-98x150.jpg 98w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/22The-22-Immutable-Laws-of-Marketing22-by-Al-Ries-and-Jack-Trout-480x735.jpg 480w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>&#8220;\ub9c8\ucf00\ud305\uc758 22\uac00\uc9c0 \ubd88\ubcc0\uc758 \ubc95\uce59&#8221;\uc740 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305\uc758 \uc6d0\uce59\uc5d0 \ub300\ud55c \uac04\uacb0\ud558\uace0 \uc2e4\uc6a9\uc801\uc778 \uac00\uc774\ub4dc\ub97c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \ucd5c\uace0\uc758 \ucc45 \uc911 \ud558\ub098\ub85c \uaf3d\ud799\ub2c8\ub2e4. \uc800\uc790\ub4e4\uc740 \uc218\ub144\uac04\uc758 \uacbd\ud5d8\uacfc \uc5f0\uad6c\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \uc81c\ud488, \uc11c\ube44\uc2a4 \ub610\ub294 \uc0b0\uc5c5\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 22\uac00\uc9c0 &#8216;\ubd88\ubcc0\uc758&#8217; \ubc95\uce59\uc744 \ub3c4\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ucc45\uc740 \ud3ec\uc9c0\uc154\ub2dd, \ucc28\ubcc4\ud654 \ubc0f \ube0c\ub79c\ub4dc \uad6c\ucd95\uc758 \uc911\uc694\uc131\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uacfc \uc77c\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \uc2e4\uc218\ub97c \ud53c\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc870\uc5b8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uba85\ud655\ud558\uace0 \ub9e4\ub825\uc801\uc778 \uc2a4\ud0c0\uc77c\ub85c \uc4f0\uc5ec\uc838 \uc788\uc5b4 \ub178\ub828\ud55c \ub9c8\ucf00\ud130\uc640 \uc774 \ubd84\uc57c\uc5d0 \ucc98\uc74c \uc785\ubb38\ud558\ub294 \uc0ac\ub78c \ubaa8\ub450 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc804\ubc18\uc801\uc73c\ub85c &#8216;\ub9c8\ucf00\ud305\uc758 22\uac00\uc9c0 \ubd88\ubcc0\uc758 \ubc95\uce59&#8217;\uc740 \ub9c8\ucf00\ud305\uc758 \uae30\ubcf8 \uc6d0\uce59\uc744 \uc774\ud574\ud558\uace0 \uc774\ub97c \uc790\uc2e0\uc758 \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9\ud558\uace0\uc790 \ud558\ub294 \ub9c8\ucf00\ud130\ub77c\uba74 \ubc18\ub4dc\uc2dc \uc77d\uc5b4\uc57c \ud560 \ucc45\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;\ube14\ub8e8\uc624\uc158 \uc804\ub7b5&#8221; \uae40\uc6b0\ucc2c, \ub974\ub124 \ubaa8\ubcf4\ub978 \uc800<\/h2>\n\n\n\n<figure class=\"wp-block-\uc774\ubbf8\uc9c0 \uc67c\ucabd \uc815\ub82c-\ud06c\uae30-\ud06c\uae30 \uc870\uc815\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2023\/02\/22Blue-Ocean-Strategy22-by-W.-.Chan-Kim-and-Renee-Mauborgne-1-680x1024.jpeg\" alt=\"&quot;\ube14\ub8e8\uc624\uc158 \uc804\ub7b5&quot; by W. Chan Kim and Renee Mauborgne\" class=\"wp-image-10700\" width=\"258\" height=\"376\"\/><\/figure>\n\n\n\n<p>\uae40\uc6d0\ucc2c\uacfc \ub974\ub124 \ubaa8\ubcf4\ub978\uc758 &#8216;\ube14\ub8e8\uc624\uc158 \uc804\ub7b5&#8217;\uc740 \uacbd\uc7c1\uacfc \uc804\ub7b5\uc5d0 \ub300\ud55c \uc804\ud1b5\uc801\uc778 \uc0ac\uace0\uc5d0 \ub3c4\uc804\ud558\ub294 \ud68d\uae30\uc801\uc778 \ucc45\uc785\ub2c8\ub2e4. \uc800\uc790\ub4e4\uc740 \uae30\uc5c5\uc774 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uace0 \ud63c\uc7a1\ud55c \uc2dc\uc7a5\uc778 &#8216;\ub808\ub4dc \uc624\uc158&#8217;\uc5d0\uc11c \uacbd\uc7c1\ud558\ub294 \ub300\uc2e0 \uacbd\uc7c1\uc774 \uac70\uc758 \ub610\ub294 \uc804\ud600 \uc5c6\ub294 \ubbf8\uac1c\ucc99 \uc2dc\uc7a5\uc778 &#8216;\ube14\ub8e8 \uc624\uc158&#8217;\uc744 \ucc3e\uc544\uc57c \ud55c\ub2e4\uace0 \uc8fc\uc7a5\ud569\ub2c8\ub2e4. \uc774 \ucc45\uc740 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\uace0 \ud3ec\ucc29\ud558\uae30 \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c\uc640 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8220;\ube14\ub8e8\uc624\uc158 \uc804\ub7b5&#8221;\uc758 \ud575\uc2ec\uc740 \uc131\uacf5\uc801\uc778 \uae30\uc5c5\uc740 \ubc18\ub4dc\uc2dc \uac00\uc7a5 \uce58\uc5f4\ud558\uac8c \uacbd\uc7c1\ud558\ub294 \uae30\uc5c5\uc774 \uc544\ub2c8\ub77c \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uacf5\uac04\uc744 \ucc3d\ucd9c\ud558\uace0 \uacbd\uc7c1\uc744 \ubb34\uc758\ubbf8\ud558\uac8c \ub9cc\ub4dc\ub294 \uae30\uc5c5\uc774\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \uc800\uc790\ub294 \ud0dc\uc591\uc758 \uc11c\ucee4\uc2a4, \uc0ac\uc6b0\uc2a4\uc6e8\uc2a4\ud2b8 \ud56d\uacf5, \uc610\ub85c\uc6b0 \ud14c\uc77c \uc640\uc778 \ub4f1 \ube14\ub8e8\uc624\uc158\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ucc3d\ucd9c\ud55c \uae30\uc5c5\uc758 \ub2e4\uc591\ud55c \uc0ac\ub840\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ucc45\uc740 \uc804\ub7b5\uacfc \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uc2e0\uc120\ud558\uace0 \ud601\uc2e0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc81c\uacf5\ud558\ubbc0\ub85c \ub9c8\ucf00\ud130\ub77c\uba74 \ubc18\ub4dc\uc2dc \uc77d\uc5b4\uc57c \ud560 \ucc45\uc785\ub2c8\ub2e4. \ube14\ub8e8\uc624\uc158\uc758 \uac1c\ub150\uc740 \uacbd\uc7c1\uc5d0 \ub300\ud55c \uc804\ud1b5\uc801\uc778 \uad00\ub150\uc5d0 \ub3c4\uc804\ud558\uace0 \uae30\uc5c5\uc774 \uc5b4\ub5bb\uac8c \ucc28\ubcc4\ud654\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uacf5\uac04\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294\uc9c0 \ucc3d\uc758\uc801\uc73c\ub85c \uc0dd\uac01\ud558\ub3c4\ub85d \uc7a5\ub824\ud569\ub2c8\ub2e4. \uc774 \ucc45\uc740 \uc798 \uc5f0\uad6c\ub418\uace0 \uc2e4\uc6a9\uc801\uc774\uba70 \uc2e4\uc81c \uc0ac\ub840\ub85c \uac00\ub4dd \ucc28 \uc788\uc5b4 \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\uace0 \uc2e4\ud589\ud558\ub824\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c \ud544\uc218\uc801\uc778 \ub9ac\uc18c\uc2a4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Influence: \ub85c\ubc84\ud2b8 \uc2dc\uc54c\ub514\ub2c8\uc758 \uc124\ub4dd\uc758 \uc2ec\ub9ac\ud559<\/h2>\n\n\n\n<figure class=\"wp-block-\uc774\ubbf8\uc9c0 \uc67c\ucabd \uc815\ub82c \ud06c\uae30-\uc804\uccb4 \ud06c\uae30 \uc870\uc815\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2023\/02\/22Influence-The-Psychology-of-Persuasion22-by-Robert-Cialdini.jpeg\" alt=\"&quot;Influence: \uc124\ub4dd\uc758 \uc2ec\ub9ac\ud559\" class=\"wp-image-10701\" width=\"251\" height=\"375\" srcset=\"\/ko\/blog\/wp-content\/uploads\/2023\/02\/22Influence-The-Psychology-of-Persuasion22-by-Robert-Cialdini-200x300.jpeg 200w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/22Influence-The-Psychology-of-Persuasion22-by-Robert-Cialdini-100x150.jpeg 100w\" sizes=\"(max-width: 251px) 100vw, 251px\" \/><\/figure>\n\n\n\n<p>Influence: \uc124\ub4dd\uc758 \uc2ec\ub9ac\ud559&#8221;\uc740 \ub85c\ubc84\ud2b8 \uc2dc\uc54c\ub514\ub2c8\uc758 \uc601\ud5a5\ub825\uacfc \uc124\ub4dd\uc744 \uc8fc\uc81c\ub85c \ud55c \uace0\uc804\uc801\uc778 \ucc45\uc785\ub2c8\ub2e4. \uc774 \ucc45\uc740 \uc0ac\ub78c\ub4e4\uc774 &#8220;\uc608&#8221;\ub77c\uace0 \ub9d0\ud558\ub294 \uc774\uc720\uc5d0 \ub300\ud55c \uc2ec\ub9ac\uc801 \uc6d0\ub9ac\ub97c \ud0d0\uad6c\ud558\uace0 \uc774\ub7ec\ud55c \uc6d0\ub9ac\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc124\ub4dd\ud558\ub294 \ub2a5\ub825\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \uc804\ub7b5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2dc\uc54c\ub514\ub2c8\ub294 \ud638\ud61c\uc131, \ud5cc\uc2e0\uacfc \uc77c\uad00\uc131, \uc0ac\ud68c\uc801 \uc99d\uac70, \ud638\uac10, \uad8c\uc704, \ud76c\uc18c\uc131 \ub4f1 \uc124\ub4dd\uc758 \uc5ec\uc12f \uac00\uc9c0 \uc6d0\uce59\uc744 \uc124\uba85\ud558\uace0 \uc2e4\uc81c \uc0c1\ud669\uc5d0\uc11c \uc774 \uc6d0\uce59\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \ub2e4\uc591\ud55c \uc0ac\ub840\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc774 \ucc45\uc740 \ub610\ud55c \uc0ac\uae30\uafbc\uacfc \uc601\uc5c5 \uc0ac\uc6d0\uc774 \ub2e4\ub978 \uc0ac\ub78c\uc744 \uc870\uc885\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ud558\ub294 \uc804\uc220\uc744 \ud3ec\ud568\ud558\uc5ec \uc124\ub4dd\uc758 \uc5b4\ub450\uc6b4 \uba74\uc744 \ud30c\ud5e4\uce69\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc804\ubc18\uc801\uc73c\ub85c &#8220;\uc601\ud5a5\ub825&#8221;\uc740 \uc124\ub4dd\uc758 \uc2ec\ub9ac\ub97c \uc774\ud574\ud558\uace0 \uc774\ub97c \uc724\ub9ac\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc0ac\ub78c\uc774\ub77c\uba74 \ub204\uad6c\ub098 \ud544\ub3c5\ud574\uc57c \ud560 \ucc45\uc785\ub2c8\ub2e4. \uc774 \ucc45\uc740 \uc798 \uc5f0\uad6c\ub418\uace0 \ud765\ubbf8\ub85c\uc6b0\uba70 \ub2e4\uc591\ud55c \uc0c1\ud669\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc6a9\uc801\uc778 \ud1b5\ucc30\ub825\uacfc \uc804\ub7b5\uc73c\ub85c \uac00\ub4dd \ucc28 \uc788\uc5b4 \ub9c8\ucf00\ud130, \uc601\uc5c5 \uc0ac\uc6d0 \ubc0f \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub2a5\ub825\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0\uc790 \ud558\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c \uc720\uc6a9\ud55c \ub9ac\uc18c\uc2a4\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;\uc2a4\ud1a0\ub9ac \ube0c\ub79c\ub4dc \uad6c\ucd95\ud558\uae30&#8221; by Donald Miller<\/h2>\n\n\n\n<figure class=\"wp-block-\uc774\ubbf8\uc9c0 \uc67c\ucabd \uc815\ub82c-\ud06c\uae30-\ud06c\uae30 \uc870\uc815\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2023\/02\/bkm1-square-1536-1024x1024.jpeg\" alt=\"&quot;\uc2a4\ud1a0\ub9ac \ube0c\ub79c\ub4dc \uad6c\ucd95&quot; by Donald Miller\" class=\"wp-image-10703\" width=\"288\" height=\"288\" srcset=\"\/ko\/blog\/wp-content\/uploads\/2023\/02\/bkm1-square-1536-1024x1024.jpeg 1024w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/bkm1-square-1536-300x300.jpeg 300w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/bkm1-square-1536-150x150.jpeg 150w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/bkm1-square-1536-768x768.jpeg 768w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/bkm1-square-1536-480x480.jpeg 480w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/bkm1-square-1536.jpeg 1536w\" sizes=\"(max-width: 288px) 100vw, 288px\" \/><\/figure>\n\n\n\n<p>\ub3c4\ub110\ub4dc \ubc00\ub7ec\uc758 &#8216;\uc2a4\ud1a0\ub9ac\ube0c\ub79c\ub4dc \uad6c\ucd95&#8217;\uc740 \ud0c0\uae43 \uace0\uac1d\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uba85\ud655\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4e4\uace0\uc790 \ud558\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uac15\ub825\ud55c \uac00\uc774\ub4dc\uc785\ub2c8\ub2e4. \uc774 \ucc45\uc740 \uae30\uc5c5\uc774 \uba54\uc2dc\uc9c0\ub97c \uba85\ud655\ud788 \ud558\uace0 \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0 \uc601\uac10\uc744 \uc8fc\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \uc2a4\ud1a0\ub9ac\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c StoryBrand \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ucc45\uc740 \uc2a4\ud1a0\ub9ac\ube0c\ub79c\ub4dc \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d\uacfc \uac10\uc131\uc801\uc73c\ub85c \uc5f0\uacb0\ub418\ub294 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc2e4\uc6a9\uc801\uc778 \uc870\uc5b8\uacfc \uc2e4\ud589 \uac00\ub2a5\ud55c \ud301\uc73c\ub85c \uac00\ub4dd \ucc28 \uc788\uc2b5\ub2c8\ub2e4. Miller\ub294 \uc774 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc6f9\uc0ac\uc774\ud2b8, \uc774\uba54\uc77c \ub9c8\ucf00\ud305, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub4f1 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0 \uc801\uc6a9\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc608\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;\ud37c\ud50c \uce74\uc6b0&#8221; by Seth Godin<\/h2>\n\n\n\n<figure class=\"wp-block-\uc774\ubbf8\uc9c0 \uc67c\ucabd \uc815\ub82c-\ud06c\uae30-\ud06c\uae30 \uc870\uc815\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2023\/02\/61NbkYP0mEL-670x1024.jpeg\" alt=\"&quot;Purple Cow&quot; by Seth Godin\" class=\"wp-image-10704\" width=\"244\" height=\"374\" srcset=\"\/ko\/blog\/wp-content\/uploads\/2023\/02\/61NbkYP0mEL-670x1024.jpeg 670w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/61NbkYP0mEL-196x300.jpeg 196w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/61NbkYP0mEL-98x150.jpeg 98w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/61NbkYP0mEL-480x734.jpeg 480w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/61NbkYP0mEL.jpeg 757w\" sizes=\"(max-width: 244px) 100vw, 244px\" \/><\/figure>\n\n\n\n<p>\uc138\uc2a4 \uace0\ub518\uc758 &#8216;\ud37c\ud50c \uce74\uc6b0&#8217;\ub294 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305 \uc0ac\uace0\uc5d0 \ub3c4\uc804\ud558\uace0 \ub9c8\ucf00\ud130\ub4e4\uc774 \ud63c\uc7a1\ud55c \uc2dc\uc7a5\uc5d0\uc11c \ub3cb\ubcf4\uc77c \uc218 \uc788\ub294 \ud798\uc744 \ubc1b\uc544\ub4e4\uc774\ub3c4\ub85d \ub3c5\ub824\ud558\ub294 \ud601\uc2e0\uc801\uc778 \ucc45\uc785\ub2c8\ub2e4. \uc774 \ucc45\uc740 \uc624\ub298\ub0a0\uc758 \uc138\uacc4\uc5d0\uc11c &#8216;\uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc874\uc7ac&#8217;\uac00 \ub418\ub294 \uac83\uc774 \uc131\uacf5\uc758 \uc5f4\uc1e0\uc774\uba70, \ucc28\ubcc4\ud654\ud558\uace0 \uace0\uc720\ud55c \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uae30\uc5c5\uc774 \uc131\uacf5\ud560 \uac83\uc774\ub77c\uace0 \uc8fc\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ucc45\uc740 \uc9c4\uc815\uc73c\ub85c \uc8fc\ubaa9\ud560 \ub9cc\ud558\uace0 \uc2dc\uc7a5\uc5d0\uc11c \ub3cb\ubcf4\uc774\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc778 &#8220;\ud37c\ud50c \uce74\uc6b0&#8221;\ub97c \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc2e4\uc6a9\uc801\uc778 \uc870\uc5b8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc9c4\uc815\uc73c\ub85c \uace0\uac1d\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ubb34\uc5b8\uac00\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \ucc28\ubcc4\ud654\ub418\uace0, \uc704\ud5d8\uc744 \uac10\uc218\ud558\uace0, \ud604\uc0c1 \uc720\uc9c0\ub97c \ud30c\uad34\ud558\ub294 \uac83\uc758 \uc911\uc694\uc131\uc744 \ud0d0\uad6c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8220;Purple Cow&#8221;\ub294 \uae30\uc874\uc758 \ub9c8\ucf00\ud305 \ud2c0\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc9c4\uc815\uc73c\ub85c \uc8fc\ubaa9\ud560 \ub9cc\ud55c \ubb34\uc5b8\uac00\ub97c \ub9cc\ub4e4\uace0\uc790 \ud558\ub294 \ub9c8\ucf00\ud130\ub77c\uba74 \ubc18\ub4dc\uc2dc \uc77d\uc5b4\uc57c \ud560 \ucc45\uc785\ub2c8\ub2e4. \uc774 \ucc45\uc740 \ud765\ubbf8\ub86d\uace0 \uc0dd\uac01\uc744 \uc790\uadf9\ud558\uba70, \ub0a8\ub4e4\uacfc \ub2e4\ub978 \uac83\uc758 \ud798\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc2e4\uc6a9\uc801\uc778 \uc870\uc5b8\uacfc \uc2e4\uc81c \uc0ac\ub840\ub85c \uac00\ub4dd\ud569\ub2c8\ub2e4. \ub178\ub828\ud55c \ub9c8\ucf00\ud130\ub4e0 \uc774\uc81c \ub9c9 \uc2dc\uc791\ud558\ub294 \ub9c8\ucf00\ud130\ub4e0, &#8216;\ud37c\ud50c \uce74\uc6b0&#8217;\ub294 \ub2e4\ub974\uac8c \uc0dd\uac01\ud558\uace0 \uae30\uc874 \ubc29\uc2dd\uc5d0 \ub3c4\uc804\ud558\ub3c4\ub85d \uc601\uac10\uc744 \uc8fc\ub294 \ucc45\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;\ud2c8\uc0c8\ub97c \uac74\ub108\ub2e4&#8221;\uc758 \uc81c\ud504\ub9ac \ubb34\uc5b4<\/h2>\n\n\n\n<figure class=\"wp-block-\uc774\ubbf8\uc9c0 \uc67c\ucabd \uc815\ub82c-\ud06c\uae30-\ud06c\uae30 \uc870\uc815\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2023\/02\/22Crossing-the-Chasm22-by-Geoffrey-Moore-679x1024.jpeg\" alt=\"&quot;Crossing the Chasm&quot; by Geoffrey Moore\" class=\"wp-image-10706\" width=\"244\" height=\"364\"\/><\/figure>\n\n\n\n<p>&#8220;Crossing the Chasm&#8221;\uc740 \uc8fc\ub958 \uace0\uac1d\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ud30c\uad34\uc801 \uae30\uc220\uc744 \ub9c8\ucf00\ud305\ud558\uace0 \ud310\ub9e4\ud558\ub294 \ub370 \ub530\ub974\ub294 \uc5b4\ub824\uc6c0\uc744 \ud0d0\uad6c\ud558\ub294 Geoffrey Moore\uc758 \ubca0\uc2a4\ud2b8\uc140\ub7ec \ube44\uc988\ub2c8\uc2a4 \uc11c\uc801\uc785\ub2c8\ub2e4. \uc774 \ucc45\uc740 \ub2e4\uc591\ud55c \uace0\uac1d \uadf8\ub8f9\uc774 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc0c8\ub85c\uc6b4 \uae30\uc220\uc744 \ucc44\ud0dd\ud558\ub294 \ubc29\uc2dd\uc744 \uc124\uba85\ud558\ub294 &#8216;\uae30\uc220 \ucc44\ud0dd \uc218\uba85 \uc8fc\uae30&#8217;\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0, \uae30\uc5c5\uc774 \ud574\uc18c\ud558\uae30 \uc5b4\ub824\uc6b4 \uc5bc\ub9ac \uc5b4\ub2f5\ud130\uc640 \uc8fc\ub958 \uc2dc\uc7a5 \uac04\uc758 \uc911\uc694\ud55c \uaca9\ucc28\ub97c \uc2dd\ubcc4\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ubb34\uc5b4\ub294 \ubaa9\ud45c \uc2dc\uc7a5 \ud30c\uc545, \uc9d1\uc911\uc801\uc778 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0 \uc791\uc131, \ud655\uc7a5 \uac00\ub2a5\ud55c \ud310\ub9e4 \ubc0f \uc720\ud1b5 \uc804\ub7b5 \uad6c\ucd95 \ub4f1 \uae30\uc5c5\uc774 \uc774 &#8216;\ud2c8\uc0c8&#8217;\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub118\uc744 \uc218 \uc788\ub294 \uc804\ub7b5\uacfc \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc774 \ucc45\uc740 \uae30\uc220 \ub9c8\ucf00\ud305 \ubd84\uc57c\uc758 \uace0\uc804\uc774 \ub418\uc5c8\uc73c\uba70 \uae30\uc220 \uae30\uc5c5\uc758 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ub110\ub9ac \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Positioning: \uc54c \ub9ac\uc988\uc640 \uc7ad \ud2b8\ub77c\uc6b0\ud2b8\uc758 &#8216;\ud3ec\uc9c0\uc154\ub2dd: \ub9c8\uc74c\uc744 \uc5bb\uae30 \uc704\ud55c \uc804\ud22c&#8217;<\/h2>\n\n\n\n<figure class=\"wp-block-\uc774\ubbf8\uc9c0 \uc67c\ucabd \uc815\ub82c \ud06c\uae30-\uc804\uccb4 \ud06c\uae30 \uc870\uc815\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2023\/02\/61Kix6JKDvL._AC_UF10001000_QL80_.jpg\" alt=\"&quot;\ud3ec\uc9c0\uc154\ub2dd: \uc54c \ub9ac\uc988\uc640 \uc7ad \ud2b8\ub77c\uc6b0\ud2b8\uc758 \ub9c8\uc74c\uc758 \uc804\ud22c\" class=\"wp-image-10707\" width=\"251\" height=\"356\" srcset=\"\/ko\/blog\/wp-content\/uploads\/2023\/02\/61Kix6JKDvL._AC_UF10001000_QL80_.jpg 706w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/61Kix6JKDvL._AC_UF10001000_QL80_-212x300.jpg 212w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/61Kix6JKDvL._AC_UF10001000_QL80_-106x150.jpg 106w, \/ko\/blog\/wp-content\/uploads\/2023\/02\/61Kix6JKDvL._AC_UF10001000_QL80_-480x680.jpg 480w\" sizes=\"(max-width: 251px) 100vw, 251px\" \/><\/figure>\n\n\n\n<p>&#8220;\ud3ec\uc9c0\uc154\ub2dd: The Battle for Your Mind&#8221;\ub294 \uc54c \ub9ac\uc988\uc640 \uc7ad \ud2b8\ub77c\uc6b0\ud2b8\uac00 \uc4f4 \uace0\uc804\uc801\uc778 \ub9c8\ucf00\ud305 \uc11c\uc801\uc73c\ub85c, \uacbd\uc7c1\uc0ac\uc640 \ube44\uad50\ud558\uc5ec \uc18c\ube44\uc790\ub4e4\uc758 \uba38\ub9bf\uc18d\uc5d0 \ud68c\uc0ac\ub098 \uc81c\ud488\uc774 \uc5b4\ub5bb\uac8c \uc778\uc2dd\ub418\ub294\uc9c0\ub97c \ub098\ud0c0\ub0b4\ub294 &#8216;\ud3ec\uc9c0\uc154\ub2dd&#8217; \uac1c\ub150\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ucc45\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc800\uc790\ub4e4\uc740 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \uc704\ud574\uc11c\ub294 \uc131\uacf5\uc801\uc778 \ud3ec\uc9c0\uc154\ub2dd\uc774 \ud544\uc218\uc801\uc774\ub77c\uace0 \uc8fc\uc7a5\ud558\uba70, \ub2e4\uc591\ud55c \uc608\uc2dc\uc640 \uc0ac\ub840 \uc5f0\uad6c\ub97c \ud1b5\ud574 \uadf8 \uc694\uc810\uc744 \uc124\uba85\ud569\ub2c8\ub2e4. \ub610\ud55c \uae30\uc5c5\uc774 \uc774\uc0c1\uc801\uc778 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ud30c\uc545\ud558\uace0 \uc774\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc2e4\uc9c8\uc801\uc778 \uc9c0\uce68\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc804\ubc18\uc801\uc73c\ub85c &#8220;\ud3ec\uc9c0\uc154\ub2dd&#8221;\uc740 \ub9c8\ucf00\ud305\uc774\ub098 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc0ac\ub78c\uc774\ub77c\uba74 \ub204\uad6c\ub098 \ubc18\ub4dc\uc2dc \uc77d\uc5b4\uc57c \ud560 \ucc45\uc785\ub2c8\ub2e4.\n\n\n\n<H2 class=\"wp-block-heading\">&#8220;Traction: \ubaa8\ub4e0 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \ud3ed\ubc1c\uc801\uc778 \uace0\uac1d \uc131\uc7a5\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \ubc29\ubc95&#8221;<\/h2>(Gabriel Weinberg, Justin Mares \uc800)\n\n\n\n<figure class=\"wp-block-\uc774\ubbf8\uc9c0 \uc67c\ucabd \uc815\ub82c \ud06c\uae30-\uc804\uccb4 \ud06c\uae30 \uc870\uc815\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2023\/02\/22Traction-How-Any-Startup-Can-Achieve-Explosive-Customer-Growth22-by-Gabriel-Weinberg-and-Justin-Mares.jpg\" alt=\"&quot;Traction: \uc5b4\ub5bb\uac8c \ubaa8\ub4e0 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \ud3ed\ubc1c\uc801\uc778 \uace0\uac1d \uc131\uc7a5\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\ub294\uac00\" class=\"wp-image-10708\" width=\"242\" height=\"367\"\/><\/figure>\n\n\n\n<p>Traction: \uc5b4\ub5bb\uac8c \ubaa8\ub4e0 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \ud3ed\ubc1c\uc801\uc778 \uace0\uac1d \uc131\uc7a5\uc744 \uc774\ub8f0 \uc218 \uc788\ub294\uac00&#8221;\ub294 \uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud55c \ud3ec\uad04\uc801\uc774\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc720\uc6a9\ud55c \ucc45\uc785\ub2c8\ub2e4. \uc774 \ucc45\uc5d0\uc11c \uc81c\uc2dc\ud558\ub294 Bullseye \ud504\ub808\uc784\uc6cc\ud06c\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\uac00 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc911\uc694\ud55c \uce21\uba74\uc778 \uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud55c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ucc44\ub110\uc744 \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \uc774 \ucc45\uc5d0\ub294 \ubd88\uc2a4\uc544\uc774 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ube60\ub978 \uc131\uc7a5\uc744 \uc774\ub8ec \uc131\uacf5\uc801\uc778 \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \uc0ac\ub840 \uc5f0\uad6c\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\ub840 \uc5f0\uad6c\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc131\uc7a5\uc2dc\ud0a4\uac70\ub098 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uace0\uc790 \ud558\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\uc5d0\uac8c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \uc601\uac10\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8220;Traction&#8221;\uc740 \ubaa8\ub4e0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\uac00 \uace0\uac1d \ud655\ubcf4 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uace0 \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \ud3ed\ubc1c\uc801\uc778 \uc131\uc7a5\uc744 \ub2ec\uc131\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc6a9\uc801\uc774\uace0 \ud3ec\uad04\uc801\uc778 \uac00\uc774\ub4dc\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100,000+ media publications;<\/li>\n\t\t<li>get backlinks to your product;<\/li>\n\t\t<li>scale work with content distribution.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\uacb0\ub860<\/h2>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc804\ubb38\uac00\uac00 \uc4f4 \ucc45\uc744 \uc77d\ub294 \uac83\uc740 \uc0c8\ub85c\uc6b4 \ud1b5\ucc30\ub825\uacfc \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\ub294 \uc88b\uc740 \ubc29\ubc95\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucd5c\uace0\uc758 \ub9c8\ucf00\ud305 \uc11c\uc801\uc5d0\ub294 &#8220;\ud3ec\uc9c0\uc154\ub2dd: \ud3ec\uc9c0\uc154\ub2dd\uc758 \uac1c\ub150\uacfc \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \ud3ec\uc9c0\uc154\ub2dd\uc744 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 Al Ries\uc640 Jack Trout\uc758 &#8220;\ud3ec\uc9c0\uc154\ub2dd: \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\ub294 \uc804\uc7c1&#8221;\uc774 \uc788\uc2b5\ub2c8\ub2e4. &#8220;Traction: \uc5b4\ub5bb\uac8c \ubaa8\ub4e0 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \ud3ed\ubc1c\uc801\uc778 \uace0\uac1d \uc131\uc7a5\uc744 \uc774\ub8f0 \uc218 \uc788\ub294\uac00&#8221;\ub294 \uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud558\ub294 \ub610 \ub2e4\ub978 \ud6cc\ub96d\ud55c \ucc45\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uae30\ud0c0 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \ub9c8\ucf00\ud305 \ucc45\uc73c\ub85c\ub294 &#8220;Influence: \uc601\ud5a5\ub825\uc758 \uc6d0\ub9ac\uc640 \uc774\ub97c \ub9c8\ucf00\ud305\uc5d0 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \ud0d0\uad6c\ud558\ub294 Robert Cialdini\uc758 &#8220;\uc601\ud5a5\ub825: \uc124\ub4dd\uc758 \uc2ec\ub9ac\ud559&#8221;\uacfc \ubc14\uc774\ub7f4 \ub9c8\ucf00\ud305\uc758 \uacfc\ud559\uc801 \uadfc\uac70\ub97c \uc0b4\ud3b4\ubcf4\ub294 Jonah Berger\uc758 &#8220;\uc804\uc5fc\uc131: \uc65c \uc0ac\ubb3c\uc774 \uc720\ud589\ud558\ub294\uac00&#8221;\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc804\ubc18\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 \uc11c\uc801\uc744 \uc77d\ub294 \uac83\uc740 \ud55c\ubc1c \uc55e\uc11c \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\uace0\uc790 \ud558\ub294 \ubaa8\ub4e0 \ub9c8\ucf00\ud130\uc5d0\uac8c \uac00\uce58 \uc788\ub294 \ud22c\uc790\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9c8\ucf00\ud305\uc740 \uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\uc758 \ud544\uc218 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub4e0 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub4e0, \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \ud64d\ubcf4\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc774 \uc131\uacf5\uc758 \uc131\ud328\ub97c \uc88c\uc6b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ud589\ud788\ub3c4 \uae30\uc220\uc744 \ud5a5\uc0c1\ud558\uace0 \uc55e\uc11c \ub098\uac00\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud6cc\ub96d\ud55c \ub9c8\ucf00\ud305 \uc11c\uc801\uc774 \ub9ce\uc774 \ub098\uc640 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uac8c\uc2dc\ubb3c\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \ub9c8\ucf00\ud130\uac00 \uc77d\uc5b4\uc57c \ud560 \ucd5c\uace0\uc758 \ub9c8\ucf00\ud305 \uc11c\uc801\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc774 \ucc45\ub4e4\uc740 \ube0c\ub79c\ub529\uacfc \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\ubd80\ud130 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc8fc\uc81c\ub97c \ub2e4\ub8f9\ub2c8\ub2e4. \uac01 \ucc45\uc740 \uc7a0\uc7ac\uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\uba70 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc778\uc0ac\uc774\ud2b8\uc640 \uc804\ub7b5\uc73c\ub85c \uac00\ub4dd \ucc28 \uc788\uc2b5\ub2c8\ub2e4. \ub178\ub828\ud55c \ub9c8\ucf00\ud130\ub4e0 \uc774\uc81c \ub9c9 \uc2dc\uc791\ud558\ub294 \ub9c8\ucf00\ud130\ub4e0 \uc774 \ud398\uc774\uc9c0\uc5d0\uc11c \uac00\uce58 \uc788\ub294 \uc815\ubcf4\ub97c \ucc3e\uc744 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774\uc81c \ub354 \uc774\uc0c1 \uace0\ubbfc\ud560 \ud544\uc694 \uc5c6\uc774 \ucd5c\uace0\uc758 \ub9c8\ucf00\ud305 \uc11c\uc801<\/p>\n","protected":false},"author":14,"featured_media":10709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[973],"tags":[],"class_list":["post-10692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"aioseo_notices":[],"_links":{"self":[{"href":"\/ko\/blog\/wp-json\/wp\/v2\/posts\/10692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/ko\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/ko\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/ko\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"\/ko\/blog\/wp-json\/wp\/v2\/comments?post=10692"}],"version-history":[{"count":8,"href":"\/ko\/blog\/wp-json\/wp\/v2\/posts\/10692\/revisions"}],"predecessor-version":[{"id":11842,"href":"\/ko\/blog\/wp-json\/wp\/v2\/posts\/10692\/revisions\/11842"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/ko\/blog\/wp-json\/wp\/v2\/media\/10709"}],"wp:attachment":[{"href":"\/ko\/blog\/wp-json\/wp\/v2\/media?parent=10692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/ko\/blog\/wp-json\/wp\/v2\/categories?post=10692"},{"taxonomy":"post_tag","embeddable":true,"href":"\/ko\/blog\/wp-json\/wp\/v2\/tags?post=10692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}