Content vs. Social Media Marketing: Which Strategy Is Best for You? \u2014 PRNEWS.IO<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Lato:wght@300;400;700;900&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n\/* ============ Theme layout overrides ============ *\/\r\n#right-sidebar{ display:none !important; }\r\n#primary{ width:100% !important; max-width:100% !important; flex:1 1 100% !important; }\r\n\/* ============ Reset ============ *\/\r\n*,*::before,*::after{ box-sizing:border-box; margin:0; padding:0 }\r\n:root{\r\n --red:#EF3B52; --red-dark:#c8002a; --red-light:#fff0f1;\r\n --black:#18181b; --gray:#6b7280; --gray-light:#f4f4f5;\r\n --border:#e4e4e7; --white:#fff; --max:960px;\r\n}\r\nhtml{ font-size:16px; scroll-behavior:smooth }\r\nbody{ font-family:'Lato',sans-serif; color:var(--black); background:var(--white); overflow-x:hidden; -webkit-font-smoothing:antialiased }\r\na{ text-decoration:none; 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height:140px }\r\n}\r\n@media (max-width:480px){\r\n .page{ padding:24px 16px 80px }\r\n .event-hero{ padding:30px 22px 34px }\r\n .event-hero h1{ font-size:1.75rem }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n<div class=\"page\">\r\n <section class=\"event-hero\">\r\n <div class=\"event-label\">Past Webinar<\/div>\r\n <h1 class=\"fade-1\">Content vs. Social Media Marketing: Which Strategy Is Best for You?<\/h1>\r\n <div class=\"event-meta-list fade-2\">\r\n <div>\ud83d\udd52 60 min<\/div>\r\n <div>\ud83c\udf0d Online<\/div>\r\n <\/div>\r\n <\/section>\r\n <section class=\"event-speakers-section\">\r\n <h2>Speakers<\/h2>\r\n <div class=\"event-speakers\">\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/Dana-Lihotina.jpeg\" alt=\"Dana Lihotina\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Dana Lihotina<\/div>\r\n <div class=\"event-speaker-role\">Head of PR at NODA<\/div>\r\n <\/div>\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/Andriy-Vovchak.jpeg\" alt=\"Andriy Vovchak\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Andriy Vovchak<\/div>\r\n <div class=\"event-speaker-role\">PR Expert at PRNEWS.IO<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n <hr class=\"divider\">\r\n <section class=\"event-description-box\">\r\n <h2>About this webinar<\/h2>\r\n <p>Content marketing and social media marketing get lumped together constantly \u2014 same team, same content calendar, same “marketing” line item in the budget. But they answer different questions, run on different timelines, and win in different ways. Confusing the two is how teams end up with a strategy that’s neither.<\/p>\r\n <p><strong>Dana Lihotina<\/strong>, Head of PR at Noda, brings five-plus years in fintech marketing and a member seat in Women in Open Banking to this session with PRNEWS.IO’s Andriy Vovchak. The goal: a clear, practical breakdown of where each strategy belongs \u2014 and how to decide which one deserves more of your budget this year.<\/p>\r\n\r\n <h3>What attendees will learn<\/h3>\r\n <ul>\r\n <li>Goals of social media marketing \u2014 and how they differ from the goals of content marketing<\/li>\r\n <li>The definitions of content marketing and social media marketing \u2014 where the line actually sits<\/li>\r\n <li>The objectives of each strategy \u2014 awareness, trust, conversion, retention, and which one serves what<\/li>\r\n <li>The approaches and tactics used in each \u2014 long-form vs. short-form, owned vs. platform-native<\/li>\r\n <li>The channels used to distribute content and marketing messages \u2014 and how to pick the right one per goal<\/li>\r\n <li>The metrics used to measure success in each strategy \u2014 so you’re not judging one by the other’s yardstick<\/li>\r\n <li>The budget required for each strategy \u2014 where the money actually needs to go<\/li>\r\n <li>The target audience for each strategy \u2014 and why the same audience can need both, differently<\/li>\r\n <\/ul>\r\n\r\n <h3>Who this is for<\/h3>\r\n <p>Marketing leads deciding where the next quarter’s budget should go. Founders running both channels themselves and unsure which one is actually working. Content and social teams that want a shared vocabulary for explaining their differences to leadership.<\/p>\r\n <\/section>\r\n<\/div>\r\n<\/body>\r\n<\/html>","protected":false},"excerpt":{"rendered":"<p>Content vs. Social Media Marketing: Which Strategy Is Best for You? \u2014 PRNEWS.IO Past Webinar Content vs. Social Media Marketing: Which Strategy Is Best for You? \ud83d\udd52 60 min \ud83c\udf0d Online Speakers Dana Lihotina Head of PR at NODA Andriy Vovchak PR Expert at PRNEWS.IO About this webinar Content marketing and social media marketing get … <a title=\"Event – Content Vs. Social Media Marketing: Which Strategy Is The Best For You?\" class=\"read-more\" href=\"https:\/\/49.13.12.10\/get\/events\/event-content-vs-social-media-marketing-which-strategy-is-the-best-for-you\/\" aria-label=\"Read more about Event – Content Vs. Social Media Marketing: Which Strategy Is The Best For You?\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3327,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"\n<title>Event - Content Vs. Social Media Marketing: Which Strategy Is The Best For You? - PRNEWS.IO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/49.13.12.10\/get\/events\/event-content-vs-social-media-marketing-which-strategy-is-the-best-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event - Content Vs. 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Social Media Marketing: Which Strategy Is The Best For You?"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\nContent vs. Social Media Marketing: Which Strategy Is Best for You? \u2014 PRNEWS.IO<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Lato:wght@300;400;700;900&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n\/* ============ Theme layout overrides ============ *\/\r\n#right-sidebar{ display:none !important; }\r\n#primary{ width:100% !important; max-width:100% !important; flex:1 1 100% !important; }\r\n\/* ============ Reset ============ *\/\r\n*,*::before,*::after{ box-sizing:border-box; margin:0; padding:0 }\r\n:root{\r\n --red:#EF3B52; --red-dark:#c8002a; --red-light:#fff0f1;\r\n --black:#18181b; --gray:#6b7280; --gray-light:#f4f4f5;\r\n --border:#e4e4e7; --white:#fff; --max:960px;\r\n}\r\nhtml{ font-size:16px; scroll-behavior:smooth }\r\nbody{ font-family:'Lato',sans-serif; color:var(--black); 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flex:0 0 180px }\r\n .speaker-img-wrap{ width:140px; height:140px }\r\n}\r\n@media (max-width:480px){\r\n .page{ padding:24px 16px 80px }\r\n .event-hero{ padding:30px 22px 34px }\r\n .event-hero h1{ font-size:1.75rem }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n<div class=\"page\">\r\n <section class=\"event-hero\">\r\n <div class=\"event-label\">Past Webinar<\/div>\r\n <h1 class=\"fade-1\">Content vs. Social Media Marketing: Which Strategy Is Best for You?<\/h1>\r\n <div class=\"event-meta-list fade-2\">\r\n <div>\ud83d\udd52 60 min<\/div>\r\n <div>\ud83c\udf0d Online<\/div>\r\n <\/div>\r\n <\/section>\r\n <section class=\"event-speakers-section\">\r\n <h2>Speakers<\/h2>\r\n <div class=\"event-speakers\">\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/Dana-Lihotina.jpeg\" alt=\"Dana Lihotina\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Dana Lihotina<\/div>\r\n <div class=\"event-speaker-role\">Head of PR at NODA<\/div>\r\n <\/div>\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/Andriy-Vovchak.jpeg\" alt=\"Andriy Vovchak\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Andriy Vovchak<\/div>\r\n <div class=\"event-speaker-role\">PR Expert at PRNEWS.IO<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n <hr class=\"divider\">\r\n <section class=\"event-description-box\">\r\n <h2>About this webinar<\/h2>\r\n <p>Content marketing and social media marketing get lumped together constantly \u2014 same team, same content calendar, same “marketing” line item in the budget. But they answer different questions, run on different timelines, and win in different ways. Confusing the two is how teams end up with a strategy that’s neither.<\/p>\r\n <p><strong>Dana Lihotina<\/strong>, Head of PR at Noda, brings five-plus years in fintech marketing and a member seat in Women in Open Banking to this session with PRNEWS.IO’s Andriy Vovchak. The goal: a clear, practical breakdown of where each strategy belongs \u2014 and how to decide which one deserves more of your budget this year.<\/p>\r\n\r\n <h3>What attendees will learn<\/h3>\r\n <ul>\r\n <li>Goals of social media marketing \u2014 and how they differ from the goals of content marketing<\/li>\r\n <li>The definitions of content marketing and social media marketing \u2014 where the line actually sits<\/li>\r\n <li>The objectives of each strategy \u2014 awareness, trust, conversion, retention, and which one serves what<\/li>\r\n <li>The approaches and tactics used in each \u2014 long-form vs. short-form, owned vs. platform-native<\/li>\r\n <li>The channels used to distribute content and marketing messages \u2014 and how to pick the right one per goal<\/li>\r\n <li>The metrics used to measure success in each strategy \u2014 so you’re not judging one by the other’s yardstick<\/li>\r\n <li>The budget required for each strategy \u2014 where the money actually needs to go<\/li>\r\n <li>The target audience for each strategy \u2014 and why the same audience can need both, differently<\/li>\r\n <\/ul>\r\n\r\n <h3>Who this is for<\/h3>\r\n <p>Marketing leads deciding where the next quarter’s budget should go. Founders running both channels themselves and unsure which one is actually working. Content and social teams that want a shared vocabulary for explaining their differences to leadership.<\/p>\r\n <\/section>\r\n<\/div>\r\n<\/body>\r\n<\/html>","protected":false},"excerpt":{"rendered":"<p>Content vs. Social Media Marketing: Which Strategy Is Best for You? \u2014 PRNEWS.IO Past Webinar Content vs. Social Media Marketing: Which Strategy Is Best for You? \ud83d\udd52 60 min \ud83c\udf0d Online Speakers Dana Lihotina Head of PR at NODA Andriy Vovchak PR Expert at PRNEWS.IO About this webinar Content marketing and social media marketing get … <a title=\"Event – Content Vs. Social Media Marketing: Which Strategy Is The Best For You?\" class=\"read-more\" href=\"https:\/\/49.13.12.10\/get\/events\/event-content-vs-social-media-marketing-which-strategy-is-the-best-for-you\/\" aria-label=\"Read more about Event – Content Vs. Social Media Marketing: Which Strategy Is The Best For You?\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3327,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"\n<title>Event - Content Vs. Social Media Marketing: Which Strategy Is The Best For You? - PRNEWS.IO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/49.13.12.10\/get\/events\/event-content-vs-social-media-marketing-which-strategy-is-the-best-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event - Content Vs. 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