PODCAST: PR & Sales \u2014 How to Create a GTM Strategy That Integrates Both \u2014 PRNEWS.IO<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Lato:wght@300;400;700;900&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n\/* ============ Theme layout overrides ============ *\/\r\n#right-sidebar{ display:none !important; }\r\n#primary{ width:100% !important; max-width:100% !important; flex:1 1 100% !important; }\r\n\/* ============ Reset ============ *\/\r\n*,*::before,*::after{ box-sizing:border-box; margin:0; padding:0 }\r\n:root{\r\n --red:#EF3B52; --red-dark:#c8002a; --red-light:#fff0f1;\r\n --black:#18181b; --gray:#6b7280; --gray-light:#f4f4f5;\r\n --border:#e4e4e7; --white:#fff; --max:960px;\r\n}\r\nhtml{ font-size:16px; scroll-behavior:smooth }\r\nbody{ font-family:'Lato',sans-serif; color:var(--black); background:var(--white); overflow-x:hidden; -webkit-font-smoothing:antialiased }\r\na{ text-decoration:none; 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height:140px }\r\n}\r\n@media (max-width:480px){\r\n .page{ padding:24px 16px 80px }\r\n .event-hero{ padding:30px 22px 34px }\r\n .event-hero h1{ font-size:1.75rem }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n<div class=\"page\">\r\n <section class=\"event-hero\">\r\n <div class=\"event-label\">Past Podcast<\/div>\r\n <h1 class=\"fade-1\">PODCAST: PR & Sales \u2014 How to Create a GTM Strategy That Integrates Both<\/h1>\r\n <div class=\"event-meta-list fade-2\">\r\n <div>\ud83d\udd52 60 min<\/div>\r\n <div>\ud83c\udf0d Online<\/div>\r\n <\/div>\r\n <\/section>\r\n <section class=\"event-speakers-section\">\r\n <h2>Speakers<\/h2>\r\n <div class=\"event-speakers\">\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/Michael-Saruggia.jpeg\" alt=\"Michael Saruggia\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Michael Saruggia<\/div>\r\n <div class=\"event-speaker-role\">Outbound Strategist<\/div>\r\n <\/div>\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/Andriy-Vovchak.jpeg\" alt=\"Andriy Vovchak\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Andriy Vovchak<\/div>\r\n <div class=\"event-speaker-role\">PR Expert at PRNEWS.IO<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n <hr class=\"divider\">\r\n <section class=\"event-description-box\">\r\n <h2>About this podcast<\/h2>\r\n <p>PR teams build the story. Sales teams have to sell it. Too often those two departments barely talk \u2014 PR chases coverage without knowing what sales actually needs to close, and sales works cold leads without knowing a wave of favorable press just landed. The result is a GTM motion running on two disconnected engines.<\/p>\r\n <p><strong>Michael Saruggia<\/strong>, an outbound strategist, joins PRNEWS.IO’s Andriy Vovchak to make the case for a different setup: make your story so popular your sales reps complain about how easy it is to sell to people who already know your name. This is a conversation about what happens when PR and sales actually integrate into one go-to-market strategy \u2014 not two departments filing separate reports.<\/p>\r\n\r\n <h3>What you’ll learn<\/h3>\r\n <ul>\r\n <li>Defining PR and outbound \u2014 where each one starts and stops, and why the line matters less than people think<\/li>\r\n <li>The importance of PR for sales \u2014 how coverage warms up a cold lead before a rep ever picks up the phone<\/li>\r\n <li>Using sales to boost PR \u2014 turning customer conversations and objections into stories worth pitching to media<\/li>\r\n <li>Implementation strategies \u2014 the operational changes that get PR and sales actually talking to each other<\/li>\r\n <li>Combining PR and sales \u2014 building one GTM strategy instead of two competing ones<\/li>\r\n <\/ul>\r\n\r\n <h3>Who this is for<\/h3>\r\n <p>Founders running lean teams where PR and sales report to the same person anyway. Marketing leaders who want PR to show up in the pipeline numbers, not just impressions. Sales leaders tired of cold outbound and curious what warm coverage-driven leads actually convert like.<\/p>\r\n <\/section>\r\n<\/div>\r\n<\/body>\r\n<\/html>","protected":false},"excerpt":{"rendered":"<p>PODCAST: PR & Sales \u2014 How to Create a GTM Strategy That Integrates Both \u2014 PRNEWS.IO Past Podcast PODCAST: PR & Sales \u2014 How to Create a GTM Strategy That Integrates Both \ud83d\udd52 60 min \ud83c\udf0d Online Speakers Michael Saruggia Outbound Strategist Andriy Vovchak PR Expert at PRNEWS.IO About this podcast PR teams build the … <a title=\"Event – PODCAST: PR & Sales\" class=\"read-more\" href=\"https:\/\/49.13.12.10\/get\/events\/event-podcast-pr-sales\/\" aria-label=\"Read more about Event – PODCAST: PR & Sales\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3327,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"\n<title>Event - PODCAST: PR & Sales - PRNEWS.IO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/49.13.12.10\/get\/events\/event-podcast-pr-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event - PODCAST: PR & Sales - PRNEWS.IO\" \/>\n<meta property=\"og:description\" content=\"PODCAST: PR & Sales \u2014 How to Create a GTM Strategy That Integrates Both \u2014 PRNEWS.IO Past Podcast PODCAST: PR & Sales \u2014 How to Create a GTM Strategy That Integrates Both \ud83d\udd52 60 min \ud83c\udf0d Online Speakers Michael Saruggia Outbound Strategist Andriy Vovchak PR Expert at PRNEWS.IO About this podcast PR teams build the ... 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font-weight:900; text-align:left; color:var(--black); margin-bottom:18px; letter-spacing:-.02em }\r\n.event-description-box p{ color:#52525b; font-size:.975rem; line-height:1.75; margin-bottom:14px }\r\n.event-description-box h3{ font-size:1.1rem; font-weight:900; color:var(--black); margin:26px 0 14px }\r\n.event-description-box ul{ margin-top:16px; display:flex; flex-direction:column; gap:10px }\r\n.event-description-box li{ display:flex; align-items:flex-start; gap:10px; color:#3f3f46; font-size:.95rem; font-weight:700; line-height:1.5 }\r\n.event-description-box li::before{\r\n content:''; flex-shrink:0; width:20px; height:20px; margin-top:2px; border-radius:50%;\r\n background:var(--red) url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 12 12'%3E%3Cpath d='M2 6l3 3 5-5' stroke='white' stroke-width='1.8' fill='none' stroke-linecap='round' stroke-linejoin='round'\/%3E%3C\/svg%3E\") center\/12px no-repeat;\r\n}\r\n.divider{ border:none; border-top:1px solid var(--border); margin:60px 0 }\r\n\/* ============ Responsive ============ *\/\r\n@media (max-width:768px){\r\n .event-hero{ padding:36px 28px 40px }\r\n .event-description-box{ padding:36px 26px }\r\n .event-speakers-section{ padding:0 26px }\r\n .event-speakers{ gap:40px }\r\n .event-speaker{ width:180px; flex:0 0 180px }\r\n .speaker-img-wrap{ width:140px; height:140px }\r\n}\r\n@media (max-width:480px){\r\n .page{ padding:24px 16px 80px }\r\n .event-hero{ padding:30px 22px 34px }\r\n .event-hero h1{ font-size:1.75rem }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n<div class=\"page\">\r\n <section class=\"event-hero\">\r\n <div class=\"event-label\">Past Podcast<\/div>\r\n <h1 class=\"fade-1\">PODCAST: PR & Sales \u2014 How to Create a GTM Strategy That Integrates Both<\/h1>\r\n <div class=\"event-meta-list fade-2\">\r\n <div>\ud83d\udd52 60 min<\/div>\r\n <div>\ud83c\udf0d Online<\/div>\r\n <\/div>\r\n <\/section>\r\n <section class=\"event-speakers-section\">\r\n <h2>Speakers<\/h2>\r\n <div class=\"event-speakers\">\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/Michael-Saruggia.jpeg\" alt=\"Michael Saruggia\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Michael Saruggia<\/div>\r\n <div class=\"event-speaker-role\">Outbound Strategist<\/div>\r\n <\/div>\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/Andriy-Vovchak.jpeg\" alt=\"Andriy Vovchak\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Andriy Vovchak<\/div>\r\n <div class=\"event-speaker-role\">PR Expert at PRNEWS.IO<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n <hr class=\"divider\">\r\n <section class=\"event-description-box\">\r\n <h2>About this podcast<\/h2>\r\n <p>PR teams build the story. Sales teams have to sell it. Too often those two departments barely talk \u2014 PR chases coverage without knowing what sales actually needs to close, and sales works cold leads without knowing a wave of favorable press just landed. The result is a GTM motion running on two disconnected engines.<\/p>\r\n <p><strong>Michael Saruggia<\/strong>, an outbound strategist, joins PRNEWS.IO’s Andriy Vovchak to make the case for a different setup: make your story so popular your sales reps complain about how easy it is to sell to people who already know your name. This is a conversation about what happens when PR and sales actually integrate into one go-to-market strategy \u2014 not two departments filing separate reports.<\/p>\r\n\r\n <h3>What you’ll learn<\/h3>\r\n <ul>\r\n <li>Defining PR and outbound \u2014 where each one starts and stops, and why the line matters less than people think<\/li>\r\n <li>The importance of PR for sales \u2014 how coverage warms up a cold lead before a rep ever picks up the phone<\/li>\r\n <li>Using sales to boost PR \u2014 turning customer conversations and objections into stories worth pitching to media<\/li>\r\n <li>Implementation strategies \u2014 the operational changes that get PR and sales actually talking to each other<\/li>\r\n <li>Combining PR and sales \u2014 building one GTM strategy instead of two competing ones<\/li>\r\n <\/ul>\r\n\r\n <h3>Who this is for<\/h3>\r\n <p>Founders running lean teams where PR and sales report to the same person anyway. Marketing leaders who want PR to show up in the pipeline numbers, not just impressions. Sales leaders tired of cold outbound and curious what warm coverage-driven leads actually convert like.<\/p>\r\n <\/section>\r\n<\/div>\r\n<\/body>\r\n<\/html>","protected":false},"excerpt":{"rendered":"<p>PODCAST: PR & Sales \u2014 How to Create a GTM Strategy That Integrates Both \u2014 PRNEWS.IO Past Podcast PODCAST: PR & Sales \u2014 How to Create a GTM Strategy That Integrates Both \ud83d\udd52 60 min \ud83c\udf0d Online Speakers Michael Saruggia Outbound Strategist Andriy Vovchak PR Expert at PRNEWS.IO About this podcast PR teams build the … <a title=\"Event – PODCAST: PR & Sales\" class=\"read-more\" href=\"https:\/\/49.13.12.10\/get\/events\/event-podcast-pr-sales\/\" aria-label=\"Read more about Event – PODCAST: PR & Sales\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3327,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"\n<title>Event - PODCAST: PR & Sales - PRNEWS.IO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/49.13.12.10\/get\/events\/event-podcast-pr-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event - PODCAST: PR & Sales - PRNEWS.IO\" \/>\n<meta property=\"og:description\" content=\"PODCAST: PR & Sales \u2014 How to Create a GTM Strategy That Integrates Both \u2014 PRNEWS.IO Past Podcast PODCAST: PR & Sales \u2014 How to Create a GTM Strategy That Integrates Both \ud83d\udd52 60 min \ud83c\udf0d Online Speakers Michael Saruggia Outbound Strategist Andriy Vovchak PR Expert at PRNEWS.IO About this podcast PR teams build the ... 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