Business Exhibition Preparation: Your Guide to Success \u2014 PRNEWS.IO<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Lato:wght@300;400;700;900&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n\/* ============ Theme layout overrides ============ *\/\r\n#right-sidebar{ display:none !important; }\r\n#primary{ width:100% !important; max-width:100% !important; flex:1 1 100% !important; }\r\n\/* ============ Reset ============ *\/\r\n*,*::before,*::after{ box-sizing:border-box; margin:0; padding:0 }\r\n:root{\r\n --red:#EF3B52; --red-dark:#c8002a; --red-light:#fff0f1;\r\n --black:#18181b; --gray:#6b7280; --gray-light:#f4f4f5;\r\n --border:#e4e4e7; --white:#fff; --max:960px;\r\n}\r\nhtml{ font-size:16px; scroll-behavior:smooth }\r\nbody{ font-family:'Lato',sans-serif; color:var(--black); background:var(--white); overflow-x:hidden; -webkit-font-smoothing:antialiased }\r\na{ text-decoration:none; color:inherit }\r\nul{ list-style:none }\r\nimg{ max-width:100%; 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align-items:flex-start; gap:10px; color:#3f3f46; font-size:.95rem; font-weight:700; line-height:1.5 }\r\n.event-description-box li::before{\r\n content:''; flex-shrink:0; width:20px; height:20px; margin-top:2px; border-radius:50%;\r\n background:var(--red) url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 12 12'%3E%3Cpath d='M2 6l3 3 5-5' stroke='white' stroke-width='1.8' fill='none' stroke-linecap='round' stroke-linejoin='round'\/%3E%3C\/svg%3E\") center\/12px no-repeat;\r\n}\r\n.divider{ border:none; border-top:1px solid var(--border); margin:60px 0 }\r\n\/* ============ Responsive ============ *\/\r\n@media (max-width:768px){\r\n .event-hero{ padding:36px 28px 40px }\r\n .event-description-box{ padding:36px 26px }\r\n .event-speakers-section{ padding:0 26px }\r\n .event-speakers{ gap:40px }\r\n .event-speaker{ width:180px; flex:0 0 180px }\r\n .speaker-img-wrap{ width:140px; height:140px }\r\n}\r\n@media (max-width:480px){\r\n .page{ padding:24px 16px 80px }\r\n .event-hero{ padding:30px 22px 34px }\r\n .event-hero h1{ font-size:1.75rem }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n<div class=\"page\">\r\n <section class=\"event-hero\">\r\n <div class=\"event-label\">Past Webinar<\/div>\r\n <h1 class=\"fade-1\">Business Exhibition Preparation: Your Guide to Success<\/h1>\r\n <div class=\"event-meta-list fade-2\">\r\n <div>\ud83d\udd52 90 min<\/div>\r\n <div>\ud83c\udf0d Online<\/div>\r\n <\/div>\r\n <\/section>\r\n <section class=\"event-speakers-section\">\r\n <h2>Speakers<\/h2>\r\n <div class=\"event-speakers\">\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/Lusine-Adamyan.jpeg\" alt=\"Lusine Adamyan\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Lusine Adamyan<\/div>\r\n <div class=\"event-speaker-role\">Senior Events & BTL Manager<\/div>\r\n <\/div>\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/Andriy-Vovchak.jpeg\" alt=\"Andriy Vovchak\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Andriy Vovchak<\/div>\r\n <div class=\"event-speaker-role\">PR Expert \u00b7 Webinar Host<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n <hr class=\"divider\">\r\n <section class=\"event-description-box\">\r\n <h2>About this webinar<\/h2>\r\n <p>A trade show booth is one of the most expensive marketing bets a business can make. Ten square meters of carpet, a shipped stand, three staff on flights, four days off-desk \u2014 and either you leave with a stack of qualified leads and a follow-up plan, or you leave with a sunburn and a lanyard.<\/p>\r\n <p>This session with <strong>Lusine Adamyan<\/strong>, Senior Events & BTL Manager, walks through the full exhibition lifecycle \u2014 from picking the right show to booth design, pre-event promotion, on-floor engagement, and the post-event follow-up that turns badge scans into revenue. Andriy Vovchak hosts.<\/p>\r\n <p>Practical, operational, no fluff. By the end you’ll have a checklist you can actually use for your next show.<\/p>\r\n <h3>Webinar agenda<\/h3>\r\n <ul>\r\n <li>Understanding the importance of business exhibitions \u2014 and when they’re the wrong channel<\/li>\r\n <li>Selecting the right exhibitions \u2014 the shortlist criteria that separate a good bet from a wasted booth budget<\/li>\r\n <li>Preparing your exhibition strategy \u2014 goals, KPIs, and what to measure so ROI isn’t guesswork<\/li>\r\n <li>Booth design and branding \u2014 the visual and functional choices that pull a stranger in from the aisle<\/li>\r\n <li>Pre-event marketing and promotion \u2014 how to book meetings before the doors even open<\/li>\r\n <li>Staff training and engagement \u2014 the difference between a booth that converts and one that scrolls TikTok<\/li>\r\n <li>During the exhibition: making the most of the event \u2014 floor tactics, energy management, and lead capture<\/li>\r\n <li>Lead follow-up and post-exhibition activities \u2014 the 72-hour window where most trade show pipeline dies<\/li>\r\n <li>Trade show etiquette and best practices \u2014 what to do, what to skip, what will get you remembered<\/li>\r\n <li>Live Q&A session<\/li>\r\n <\/ul>\r\n <h3>Who this is for<\/h3>\r\n <p>Business owners, marketing leads, and event managers preparing for their next trade show, expo, or industry conference. Startup founders considering their first booth. Sales teams tasked with squeezing pipeline out of an exhibition budget \u2014 anyone whose job depends on making four days on a show floor pay off.<\/p>\r\n <\/section>\r\n<\/div>\r\n<\/body>\r\n<\/html>","protected":false},"excerpt":{"rendered":"<p>Business Exhibition Preparation: Your Guide to Success \u2014 PRNEWS.IO Past Webinar Business Exhibition Preparation: Your Guide to Success \ud83d\udd52 90 min \ud83c\udf0d Online Speakers Lusine Adamyan Senior Events & BTL Manager Andriy Vovchak PR Expert \u00b7 Webinar Host About this webinar A trade show booth is one of the most expensive marketing bets a business … <a title=\"Event – Business Exhibition Preparation: Your Guide to Success\" class=\"read-more\" href=\"https:\/\/49.13.12.10\/get\/events\/event-business-exhibition-preparation-your-guide-to-success\/\" aria-label=\"Read more about Event – Business Exhibition Preparation: Your Guide to Success\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3327,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"\n<title>Event - Business Exhibition Preparation: Your Guide to Success - PRNEWS.IO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/49.13.12.10\/get\/events\/event-business-exhibition-preparation-your-guide-to-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event - Business Exhibition Preparation: Your Guide to Success - PRNEWS.IO\" \/>\n<meta property=\"og:description\" content=\"Business Exhibition Preparation: Your Guide to Success \u2014 PRNEWS.IO Past Webinar Business Exhibition Preparation: Your Guide to Success \ud83d\udd52 90 min \ud83c\udf0d Online Speakers Lusine Adamyan Senior Events & BTL Manager Andriy Vovchak PR Expert \u00b7 Webinar Host About this webinar A trade show booth is one of the most expensive marketing bets a business ... 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{"id":3649,"date":"2026-07-22T13:32:51","date_gmt":"2026-07-22T13:32:51","guid":{"rendered":"http:\/\/49.13.12.10\/get\/?page_id=3649"},"modified":"2026-07-23T07:36:30","modified_gmt":"2026-07-23T07:36:30","slug":"event-business-exhibition-preparation-your-guide-to-success","status":"publish","type":"page","link":"https:\/\/49.13.12.10\/get\/events\/event-business-exhibition-preparation-your-guide-to-success\/","title":{"rendered":"Event – Business Exhibition Preparation: Your Guide to Success"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\nBusiness Exhibition Preparation: Your Guide to Success \u2014 PRNEWS.IO<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Lato:wght@300;400;700;900&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n\/* ============ Theme layout overrides ============ *\/\r\n#right-sidebar{ display:none !important; }\r\n#primary{ width:100% !important; max-width:100% !important; flex:1 1 100% !important; 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font-weight:900; text-align:left; color:var(--black); margin-bottom:18px; letter-spacing:-.02em }\r\n.event-description-box p{ color:#52525b; font-size:.975rem; line-height:1.75; margin-bottom:14px }\r\n.event-description-box h3{ font-size:1.1rem; font-weight:900; color:var(--black); margin:26px 0 14px }\r\n.event-description-box ul{ margin-top:16px; display:flex; flex-direction:column; gap:10px }\r\n.event-description-box li{ display:flex; align-items:flex-start; gap:10px; color:#3f3f46; font-size:.95rem; font-weight:700; line-height:1.5 }\r\n.event-description-box li::before{\r\n content:''; flex-shrink:0; width:20px; height:20px; margin-top:2px; border-radius:50%;\r\n background:var(--red) url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 12 12'%3E%3Cpath d='M2 6l3 3 5-5' stroke='white' stroke-width='1.8' fill='none' stroke-linecap='round' stroke-linejoin='round'\/%3E%3C\/svg%3E\") center\/12px no-repeat;\r\n}\r\n.divider{ border:none; border-top:1px solid var(--border); margin:60px 0 }\r\n\/* ============ Responsive ============ *\/\r\n@media (max-width:768px){\r\n .event-hero{ padding:36px 28px 40px }\r\n .event-description-box{ padding:36px 26px }\r\n .event-speakers-section{ padding:0 26px }\r\n .event-speakers{ gap:40px }\r\n .event-speaker{ width:180px; flex:0 0 180px }\r\n .speaker-img-wrap{ width:140px; height:140px }\r\n}\r\n@media (max-width:480px){\r\n .page{ padding:24px 16px 80px }\r\n .event-hero{ padding:30px 22px 34px }\r\n .event-hero h1{ font-size:1.75rem }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n<div class=\"page\">\r\n <section class=\"event-hero\">\r\n <div class=\"event-label\">Past Webinar<\/div>\r\n <h1 class=\"fade-1\">Business Exhibition Preparation: Your Guide to Success<\/h1>\r\n <div class=\"event-meta-list fade-2\">\r\n <div>\ud83d\udd52 90 min<\/div>\r\n <div>\ud83c\udf0d Online<\/div>\r\n <\/div>\r\n <\/section>\r\n <section class=\"event-speakers-section\">\r\n <h2>Speakers<\/h2>\r\n <div class=\"event-speakers\">\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/Lusine-Adamyan.jpeg\" alt=\"Lusine Adamyan\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Lusine Adamyan<\/div>\r\n <div class=\"event-speaker-role\">Senior Events & BTL Manager<\/div>\r\n <\/div>\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/Andriy-Vovchak.jpeg\" alt=\"Andriy Vovchak\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Andriy Vovchak<\/div>\r\n <div class=\"event-speaker-role\">PR Expert \u00b7 Webinar Host<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n <hr class=\"divider\">\r\n <section class=\"event-description-box\">\r\n <h2>About this webinar<\/h2>\r\n <p>A trade show booth is one of the most expensive marketing bets a business can make. Ten square meters of carpet, a shipped stand, three staff on flights, four days off-desk \u2014 and either you leave with a stack of qualified leads and a follow-up plan, or you leave with a sunburn and a lanyard.<\/p>\r\n <p>This session with <strong>Lusine Adamyan<\/strong>, Senior Events & BTL Manager, walks through the full exhibition lifecycle \u2014 from picking the right show to booth design, pre-event promotion, on-floor engagement, and the post-event follow-up that turns badge scans into revenue. Andriy Vovchak hosts.<\/p>\r\n <p>Practical, operational, no fluff. By the end you’ll have a checklist you can actually use for your next show.<\/p>\r\n <h3>Webinar agenda<\/h3>\r\n <ul>\r\n <li>Understanding the importance of business exhibitions \u2014 and when they’re the wrong channel<\/li>\r\n <li>Selecting the right exhibitions \u2014 the shortlist criteria that separate a good bet from a wasted booth budget<\/li>\r\n <li>Preparing your exhibition strategy \u2014 goals, KPIs, and what to measure so ROI isn’t guesswork<\/li>\r\n <li>Booth design and branding \u2014 the visual and functional choices that pull a stranger in from the aisle<\/li>\r\n <li>Pre-event marketing and promotion \u2014 how to book meetings before the doors even open<\/li>\r\n <li>Staff training and engagement \u2014 the difference between a booth that converts and one that scrolls TikTok<\/li>\r\n <li>During the exhibition: making the most of the event \u2014 floor tactics, energy management, and lead capture<\/li>\r\n <li>Lead follow-up and post-exhibition activities \u2014 the 72-hour window where most trade show pipeline dies<\/li>\r\n <li>Trade show etiquette and best practices \u2014 what to do, what to skip, what will get you remembered<\/li>\r\n <li>Live Q&A session<\/li>\r\n <\/ul>\r\n <h3>Who this is for<\/h3>\r\n <p>Business owners, marketing leads, and event managers preparing for their next trade show, expo, or industry conference. Startup founders considering their first booth. Sales teams tasked with squeezing pipeline out of an exhibition budget \u2014 anyone whose job depends on making four days on a show floor pay off.<\/p>\r\n <\/section>\r\n<\/div>\r\n<\/body>\r\n<\/html>","protected":false},"excerpt":{"rendered":"<p>Business Exhibition Preparation: Your Guide to Success \u2014 PRNEWS.IO Past Webinar Business Exhibition Preparation: Your Guide to Success \ud83d\udd52 90 min \ud83c\udf0d Online Speakers Lusine Adamyan Senior Events & BTL Manager Andriy Vovchak PR Expert \u00b7 Webinar Host About this webinar A trade show booth is one of the most expensive marketing bets a business … <a title=\"Event – Business Exhibition Preparation: Your Guide to Success\" class=\"read-more\" href=\"https:\/\/49.13.12.10\/get\/events\/event-business-exhibition-preparation-your-guide-to-success\/\" aria-label=\"Read more about Event – Business Exhibition Preparation: Your Guide to Success\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3327,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"\n<title>Event - Business Exhibition Preparation: Your Guide to Success - PRNEWS.IO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/49.13.12.10\/get\/events\/event-business-exhibition-preparation-your-guide-to-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event - Business Exhibition Preparation: Your Guide to Success - PRNEWS.IO\" \/>\n<meta property=\"og:description\" content=\"Business Exhibition Preparation: Your Guide to Success \u2014 PRNEWS.IO Past Webinar Business Exhibition Preparation: Your Guide to Success \ud83d\udd52 90 min \ud83c\udf0d Online Speakers Lusine Adamyan Senior Events & BTL Manager Andriy Vovchak PR Expert \u00b7 Webinar Host About this webinar A trade show booth is one of the most expensive marketing bets a business ... 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