Opening New Markets: Strategic Market Entry Without Existing Connections \u2014 PRNEWS.IO<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Lato:wght@300;400;700;900&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n\/* ============ Theme layout overrides ============ *\/\r\n#right-sidebar{ display:none !important; }\r\n#primary{ width:100% !important; max-width:100% !important; flex:1 1 100% !important; }\r\n\/* ============ Reset ============ *\/\r\n*,*::before,*::after{ box-sizing:border-box; margin:0; padding:0 }\r\n:root{\r\n --red:#EF3B52; --red-dark:#c8002a; --red-light:#fff0f1;\r\n --black:#18181b; --gray:#6b7280; --gray-light:#f4f4f5;\r\n --border:#e4e4e7; --white:#fff; --max:960px;\r\n}\r\nhtml{ font-size:16px; scroll-behavior:smooth }\r\nbody{ font-family:'Lato',sans-serif; color:var(--black); background:var(--white); overflow-x:hidden; -webkit-font-smoothing:antialiased }\r\na{ text-decoration:none; 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height:140px }\r\n}\r\n@media (max-width:480px){\r\n .page{ padding:24px 16px 80px }\r\n .event-hero{ padding:30px 22px 34px }\r\n .event-hero h1{ font-size:1.75rem }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n<div class=\"page\">\r\n <section class=\"event-hero\">\r\n <div class=\"event-label\">Past Webinar<\/div>\r\n <h1 class=\"fade-1\">Opening New Markets: Strategic Market Entry Without Existing Connections<\/h1>\r\n <div class=\"event-meta-list fade-2\">\r\n <div>\ud83d\udd52 60 min<\/div>\r\n <div>\ud83c\udf0d Online<\/div>\r\n <\/div>\r\n <\/section>\r\n <section class=\"event-speakers-section\">\r\n <h2>Speakers<\/h2>\r\n <div class=\"event-speakers\">\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/sergei-zunajev.jpeg\" alt=\"Sergei Zunajev\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Sergei Zunajev<\/div>\r\n <div class=\"event-speaker-role\">Business Development Coordinator at e-Residency<\/div>\r\n <\/div>\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/natalia-storozhuk.jpg\" alt=\"Nataliia Storozhuk\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Nataliia Storozhuk<\/div>\r\n <div class=\"event-speaker-role\">Head of PR at PRNEWS.IO<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n <hr class=\"divider\">\r\n <section class=\"event-description-box\">\r\n <h2>About this webinar<\/h2>\r\n <p>Most market-entry advice assumes you already know someone in the target country. This session is for the founders and marketing leads who don’t \u2014 the ones opening a market cold, with no local network, no in-country partners, and no on-the-ground sales team.<\/p>\r\n <p>It’s the art of expansion without pre-existing connections: the tools, tactics, and infrastructure that make it possible to enter a new market from anywhere in the world. Sergei Zunajev from the <strong>Estonian e-Residency program<\/strong> and Nataliia Storozhuk, Head of PR at <strong>PRNEWS.IO<\/strong>, walk through what has actually worked \u2014 with a case study of how PRNEWS.IO built its own footprint across dozens of markets using media coverage as a market-entry channel.<\/p>\r\n <h3>Agenda<\/h3>\r\n <p><strong>Part 1 \u2014 Breaking Ground: The Essence of Strategic Market Entry.<\/strong> The dynamics of expanding into unfamiliar markets: how to assess demand, what infrastructure you need before your first sale, and the mistakes that quietly kill new-market efforts in the first six months.<\/p>\r\n <p><strong>Part 2 \u2014 PRNEWS.IO and e-Residency.<\/strong> Two real playbooks. How PRNEWS.IO used media coverage in target countries to establish credibility before a local salesperson ever set foot in them \u2014 and how the Estonian e-Residency program lets founders operate a company in the EU without physically relocating.<\/p>\r\n <h3>What you’ll walk away with<\/h3>\r\n <ul>\r\n <li>A framework for entering a new market without pre-existing connections \u2014 and a way to sanity-check whether the market is even worth entering<\/li>\r\n <li>How to use media coverage as a market-entry tool: not just brand awareness, but as proof of legitimacy for local buyers, partners, and press<\/li>\r\n <li>How the e-Residency program enables a lean, EU-based operation that scales across borders \u2014 and where it fits (and doesn’t) in a market-entry strategy<\/li>\r\n <\/ul>\r\n <h3>Who this is for<\/h3>\r\n <p>Founders taking a product into a new country for the first time. Marketing and PR leads tasked with softening the ground before sales arrive. Agencies advising clients on international rollouts. Anyone who’s tired of “just hire a local rep” as the only piece of expansion advice.<\/p>\r\n <\/section>\r\n<\/div>\r\n<\/body>\r\n<\/html>","protected":false},"excerpt":{"rendered":"<p>Opening New Markets: Strategic Market Entry Without Existing Connections \u2014 PRNEWS.IO Past Webinar Opening New Markets: Strategic Market Entry Without Existing Connections \ud83d\udd52 60 min \ud83c\udf0d Online Speakers Sergei Zunajev Business Development Coordinator at e-Residency Nataliia Storozhuk Head of PR at PRNEWS.IO About this webinar Most market-entry advice assumes you already know someone in the … <a title=\"Event – Opening New Markets: Strategic Market Entry Without Existing Connections\" class=\"read-more\" href=\"https:\/\/49.13.12.10\/get\/events\/event-opening-new-markets-strategic-market-entry-without-existing-connections\/\" aria-label=\"Read more about Event – Opening New Markets: Strategic Market Entry Without Existing Connections\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3327,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"\n<title>Event - Opening New Markets: Strategic Market Entry Without Existing Connections - PRNEWS.IO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/49.13.12.10\/get\/events\/event-opening-new-markets-strategic-market-entry-without-existing-connections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event - Opening New Markets: Strategic Market Entry Without Existing Connections - PRNEWS.IO\" \/>\n<meta property=\"og:description\" content=\"Opening New Markets: Strategic Market Entry Without Existing Connections \u2014 PRNEWS.IO Past Webinar Opening New Markets: Strategic Market Entry Without Existing Connections \ud83d\udd52 60 min \ud83c\udf0d Online Speakers Sergei Zunajev Business Development Coordinator at e-Residency Nataliia Storozhuk Head of PR at PRNEWS.IO About this webinar Most market-entry advice assumes you already know someone in the ... 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{"id":3620,"date":"2026-07-21T14:55:15","date_gmt":"2026-07-21T14:55:15","guid":{"rendered":"http:\/\/49.13.12.10\/get\/?page_id=3620"},"modified":"2026-07-23T07:38:49","modified_gmt":"2026-07-23T07:38:49","slug":"event-opening-new-markets-strategic-market-entry-without-existing-connections","status":"publish","type":"page","link":"https:\/\/49.13.12.10\/get\/events\/event-opening-new-markets-strategic-market-entry-without-existing-connections\/","title":{"rendered":"Event – Opening New Markets: Strategic Market Entry Without Existing Connections"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\nOpening New Markets: Strategic Market Entry Without Existing Connections \u2014 PRNEWS.IO<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Lato:wght@300;400;700;900&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n\/* ============ Theme layout overrides ============ *\/\r\n#right-sidebar{ display:none !important; 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margin:60px 0 }\r\n\/* ============ Responsive ============ *\/\r\n@media (max-width:768px){\r\n .event-hero{ padding:36px 28px 40px }\r\n .event-description-box{ padding:36px 26px }\r\n .event-speakers-section{ padding:0 26px }\r\n .event-speakers{ gap:40px }\r\n .event-speaker{ width:180px; flex:0 0 180px }\r\n .speaker-img-wrap{ width:140px; height:140px }\r\n}\r\n@media (max-width:480px){\r\n .page{ padding:24px 16px 80px }\r\n .event-hero{ padding:30px 22px 34px }\r\n .event-hero h1{ font-size:1.75rem }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n<div class=\"page\">\r\n <section class=\"event-hero\">\r\n <div class=\"event-label\">Past Webinar<\/div>\r\n <h1 class=\"fade-1\">Opening New Markets: Strategic Market Entry Without Existing Connections<\/h1>\r\n <div class=\"event-meta-list fade-2\">\r\n <div>\ud83d\udd52 60 min<\/div>\r\n <div>\ud83c\udf0d Online<\/div>\r\n <\/div>\r\n <\/section>\r\n <section class=\"event-speakers-section\">\r\n <h2>Speakers<\/h2>\r\n <div class=\"event-speakers\">\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/sergei-zunajev.jpeg\" alt=\"Sergei Zunajev\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Sergei Zunajev<\/div>\r\n <div class=\"event-speaker-role\">Business Development Coordinator at e-Residency<\/div>\r\n <\/div>\r\n <div class=\"event-speaker\">\r\n <div class=\"speaker-img-wrap\">\r\n <img decoding=\"async\" src=\"\/get\/wp-content\/uploads\/2026\/07\/natalia-storozhuk.jpg\" alt=\"Nataliia Storozhuk\">\r\n <\/div>\r\n <div class=\"event-speaker-name\">Nataliia Storozhuk<\/div>\r\n <div class=\"event-speaker-role\">Head of PR at PRNEWS.IO<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n <hr class=\"divider\">\r\n <section class=\"event-description-box\">\r\n <h2>About this webinar<\/h2>\r\n <p>Most market-entry advice assumes you already know someone in the target country. This session is for the founders and marketing leads who don’t \u2014 the ones opening a market cold, with no local network, no in-country partners, and no on-the-ground sales team.<\/p>\r\n <p>It’s the art of expansion without pre-existing connections: the tools, tactics, and infrastructure that make it possible to enter a new market from anywhere in the world. Sergei Zunajev from the <strong>Estonian e-Residency program<\/strong> and Nataliia Storozhuk, Head of PR at <strong>PRNEWS.IO<\/strong>, walk through what has actually worked \u2014 with a case study of how PRNEWS.IO built its own footprint across dozens of markets using media coverage as a market-entry channel.<\/p>\r\n <h3>Agenda<\/h3>\r\n <p><strong>Part 1 \u2014 Breaking Ground: The Essence of Strategic Market Entry.<\/strong> The dynamics of expanding into unfamiliar markets: how to assess demand, what infrastructure you need before your first sale, and the mistakes that quietly kill new-market efforts in the first six months.<\/p>\r\n <p><strong>Part 2 \u2014 PRNEWS.IO and e-Residency.<\/strong> Two real playbooks. How PRNEWS.IO used media coverage in target countries to establish credibility before a local salesperson ever set foot in them \u2014 and how the Estonian e-Residency program lets founders operate a company in the EU without physically relocating.<\/p>\r\n <h3>What you’ll walk away with<\/h3>\r\n <ul>\r\n <li>A framework for entering a new market without pre-existing connections \u2014 and a way to sanity-check whether the market is even worth entering<\/li>\r\n <li>How to use media coverage as a market-entry tool: not just brand awareness, but as proof of legitimacy for local buyers, partners, and press<\/li>\r\n <li>How the e-Residency program enables a lean, EU-based operation that scales across borders \u2014 and where it fits (and doesn’t) in a market-entry strategy<\/li>\r\n <\/ul>\r\n <h3>Who this is for<\/h3>\r\n <p>Founders taking a product into a new country for the first time. Marketing and PR leads tasked with softening the ground before sales arrive. Agencies advising clients on international rollouts. Anyone who’s tired of “just hire a local rep” as the only piece of expansion advice.<\/p>\r\n <\/section>\r\n<\/div>\r\n<\/body>\r\n<\/html>","protected":false},"excerpt":{"rendered":"<p>Opening New Markets: Strategic Market Entry Without Existing Connections \u2014 PRNEWS.IO Past Webinar Opening New Markets: Strategic Market Entry Without Existing Connections \ud83d\udd52 60 min \ud83c\udf0d Online Speakers Sergei Zunajev Business Development Coordinator at e-Residency Nataliia Storozhuk Head of PR at PRNEWS.IO About this webinar Most market-entry advice assumes you already know someone in the … <a title=\"Event – Opening New Markets: Strategic Market Entry Without Existing Connections\" class=\"read-more\" href=\"https:\/\/49.13.12.10\/get\/events\/event-opening-new-markets-strategic-market-entry-without-existing-connections\/\" aria-label=\"Read more about Event – Opening New Markets: Strategic Market Entry Without Existing Connections\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3327,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"\n<title>Event - Opening New Markets: Strategic Market Entry Without Existing Connections - PRNEWS.IO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/49.13.12.10\/get\/events\/event-opening-new-markets-strategic-market-entry-without-existing-connections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event - Opening New Markets: Strategic Market Entry Without Existing Connections - PRNEWS.IO\" \/>\n<meta property=\"og:description\" content=\"Opening New Markets: Strategic Market Entry Without Existing Connections \u2014 PRNEWS.IO Past Webinar Opening New Markets: Strategic Market Entry Without Existing Connections \ud83d\udd52 60 min \ud83c\udf0d Online Speakers Sergei Zunajev Business Development Coordinator at e-Residency Nataliia Storozhuk Head of PR at PRNEWS.IO About this webinar Most market-entry advice assumes you already know someone in the ... 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