{"id":10110,"date":"2024-12-24T13:17:18","date_gmt":"2024-12-24T11:17:18","guid":{"rendered":"http:\/\/116.202.111.232\/da\/blog\/?p=10110"},"modified":"2025-07-01T03:19:27","modified_gmt":"2025-07-01T01:19:27","slug":"smaily-success-story","status":"publish","type":"post","link":"\/da\/blog\/smaily-success-story.html","title":{"rendered":"\u00d8get brand awareness med PRNEWS.IO \u2014 Smailys succeshistorie"},"content":{"rendered":"\n<p><a href=\"https:\/\/smaily.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Smaily<\/a>, der blev grundlagt i 2005 af Erkki Markus, er en ber\u00f8mt e-mailmarketing- og automatiseringsplatform, der administrerer over 20.000 kundekonti globalt og sender 2,5 milliarder e-mails \u00e5rligt. Med fokus p\u00e5 enkelhed og effektivitet er Smaily vokset til en n\u00f8glespiller i branchen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Udfordring: Udvidelse til nye markeder<\/h2>\n\n\n\n<p>Mens Smaily havde succes i Estland, var udfordringen at udvide sine e-mailmarketingtjenester til nye regioner, specielt rettet mod Litauen og Letland. M\u00e5let var at \u00f8ge kendskabet til brandet og tiltr\u00e6kke nye kunder p\u00e5 disse markeder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u00f8sningen: PRNEWS.IO&#8217;s strategiske PR-kampagne<\/h2>\n\n\n\n<p>Smaily samarbejdede med PRNEWS.IO, en f\u00f8rende platform for mediedistribution, om at udvikle en effektiv strategi for brandudvidelse. Strategien omfattede en omfattende PR-kampagne, herunder m\u00e5nedlige artikeludgivelser i lettiske og litauiske medier, rettet mod marketing- og PR-professionelle samt virksomhedsejere.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Vores salgscyklus kan str\u00e6kke sig op til seks eller syv m\u00e5neder. Uanset om det er gennem kampagner p\u00e5 sociale medier eller PR-kampagner, er vores prim\u00e6re fokus p\u00e5 at opbygge brandgenkendelse og etablere vores position som en st\u00e6rk akt\u00f8r, snarere end \u00f8jeblikkeligt salg. Vores samarbejde med PRNEWS.IO forventes at have en positiv indvirkning p\u00e5 vores resultater i det kommende kvartal.<\/p>\n<cite>Erkki Markus, grundl\u00e6gger og CEO af Smaily<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Resultater: Stigning i brandgenkendelse og erhvervelse af kunder<\/h2>\n\n\n\n<p>Effekten af PR-kampagnen var betydelig. Smaily oplevede en betydelig stigning i brandgenkendelse og kundetilgang i Letland og Litauen. M\u00e5lingerne omfatter:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d8get antal m\u00e5nedlige artikelvisninger<\/li>\n\n\n\n<li>Udvidelse fra \u00e9t medie til tre til fire medier i begge lande.<\/li>\n\n\n\n<li>Letland og Litauen er nu blandt de fem bedste lande med hensyn til nye kundekonti.<\/li>\n\n\n\n<li>Konsekvent v\u00e6kst i nye konti og websitetrafik siden oktober.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/prnews.io\/sites\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"566\" height=\"332\" src=\"\/da\/blog\/wp-content\/uploads\/2024\/12\/iu4InMMsofMBIG-yABEZycw4i6ZFRFa1WTq-TqsfERaQEt3gafwobMymWFLo6pIWgfSu9cStyFJpgO5MgZgIQrUDRjx8Dep7nK8Y81cUqOgWMdxfhqb6smh_jP82tykDBXNKa3UhbgkDZdeiyAn7DPs.png\" alt=\"\" class=\"wp-image-10114\" style=\"width:321px;height:auto\" srcset=\"\/da\/blog\/wp-content\/uploads\/2024\/12\/iu4InMMsofMBIG-yABEZycw4i6ZFRFa1WTq-TqsfERaQEt3gafwobMymWFLo6pIWgfSu9cStyFJpgO5MgZgIQrUDRjx8Dep7nK8Y81cUqOgWMdxfhqb6smh_jP82tykDBXNKa3UhbgkDZdeiyAn7DPs.png 566w, \/da\/blog\/wp-content\/uploads\/2024\/12\/iu4InMMsofMBIG-yABEZycw4i6ZFRFa1WTq-TqsfERaQEt3gafwobMymWFLo6pIWgfSu9cStyFJpgO5MgZgIQrUDRjx8Dep7nK8Y81cUqOgWMdxfhqb6smh_jP82tykDBXNKa3UhbgkDZdeiyAn7DPs-300x176.png 300w, \/da\/blog\/wp-content\/uploads\/2024\/12\/iu4InMMsofMBIG-yABEZycw4i6ZFRFa1WTq-TqsfERaQEt3gafwobMymWFLo6pIWgfSu9cStyFJpgO5MgZgIQrUDRjx8Dep7nK8Y81cUqOgWMdxfhqb6smh_jP82tykDBXNKa3UhbgkDZdeiyAn7DPs-150x88.png 150w, \/da\/blog\/wp-content\/uploads\/2024\/12\/iu4InMMsofMBIG-yABEZycw4i6ZFRFa1WTq-TqsfERaQEt3gafwobMymWFLo6pIWgfSu9cStyFJpgO5MgZgIQrUDRjx8Dep7nK8Y81cUqOgWMdxfhqb6smh_jP82tykDBXNKa3UhbgkDZdeiyAn7DPs-480x282.png 480w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/a><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/prnews.io\/sites\/\" title=\"\">PRNEWS.IO<\/a> har v\u00e6ret en v\u00e6rdifuld partner p\u00e5 vores rejse, is\u00e6r med hensyn til ekspansion. Gennem deres lokaliseringstjenester har vi set en betydelig stigning i visninger og nye konti. Vores samarbejde s\u00e6tter scenen for fortsat v\u00e6kst i de kommende m\u00e5neder.<\/p>\n<cite>Tanel Rand, marketingdirekt\u00f8r og partner hos Smaily<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/prnews.io\/sites\/\"><img decoding=\"async\" width=\"1600\" height=\"788\" src=\"\/da\/blog\/wp-content\/uploads\/2024\/12\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w.png\" alt=\"\" class=\"wp-image-10117\" srcset=\"\/da\/blog\/wp-content\/uploads\/2024\/12\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w.png 1600w, \/da\/blog\/wp-content\/uploads\/2024\/12\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w-300x148.png 300w, \/da\/blog\/wp-content\/uploads\/2024\/12\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w-1024x504.png 1024w, \/da\/blog\/wp-content\/uploads\/2024\/12\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w-150x74.png 150w, \/da\/blog\/wp-content\/uploads\/2024\/12\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w-768x378.png 768w, \/da\/blog\/wp-content\/uploads\/2024\/12\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w-1536x756.png 1536w, \/da\/blog\/wp-content\/uploads\/2024\/12\/ROFV50FTi8gEr5uDkCeNpjHK4GPdV5E-cdqi1EtGwNxgNiG2lvtvN9WgqcMCOUPq6Ss_7gcsRrd7Nkoo4TufmEBo-iU488Yx2xNJEX8pxCY4X7hrcux7ScctccC-kMU6cnV90mFqjGsGtJEHZJ6mI3w-480x236.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Planer for fremtiden: Global r\u00e6kkevidde med PRNEWS.IO<\/h2>\n\n\n\n<p>Smailys fremtidsplaner omfatter global ekspansion med PRNEWS.IO som en vigtig allieret. Det umiddelbare fokus er p\u00e5 det finske marked, efterfulgt af bredere europ\u00e6iske og nordiske regioner. Smaily sigter mod at blive en dominerende kraft inden for e-mailmarkedsf\u00f8ring p\u00e5 verdensplan ved hj\u00e6lp af AI-drevet personalisering og integration af e-handelsplatforme.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"271\" src=\"\/da\/blog\/wp-content\/uploads\/2024\/12\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68.png\" alt=\"\" class=\"wp-image-10115\" srcset=\"\/da\/blog\/wp-content\/uploads\/2024\/12\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68.png 1600w, \/da\/blog\/wp-content\/uploads\/2024\/12\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68-300x51.png 300w, \/da\/blog\/wp-content\/uploads\/2024\/12\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68-1024x173.png 1024w, \/da\/blog\/wp-content\/uploads\/2024\/12\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68-150x25.png 150w, \/da\/blog\/wp-content\/uploads\/2024\/12\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68-768x130.png 768w, \/da\/blog\/wp-content\/uploads\/2024\/12\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68-1536x260.png 1536w, \/da\/blog\/wp-content\/uploads\/2024\/12\/I667IbpJJYMBxuB9S0VseJUMyD8w_sCjaYTFljMKoniPLDWHv-fDl9TuPa9z3MkQSBfNpf2riL9ejR-G20w5-Q00fw0rIZ8Rv9YidkvL6vNS7YmGrAJtsUAYLPMKMH4IdnOGAYogaBKt_uEuY2RpD68-480x81.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Forresten kan du ogs\u00e5 udforske et webinar arrangeret af Erkki Markus og Tanel Rand i samarbejde med PRNEWS.IO &#8211; \u00bbEr e-mailmarkedsf\u00f8ring stadig relevant?\u00ab Webinaret giver v\u00e6rdifuld indsigt i udviklingen af e-mailmarkedsf\u00f8ring og giver perspektiver p\u00e5 dens fortsatte relevans i den digitale \u00e6ra.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Is Email Marketing Still Relevant In 2023?\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/RcN4WKulOrA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Konklusion: Det n\u00e6ste niveau af sponsoreret indhold<\/h2>\n\n\n\n<p>For virksomheder, der s\u00f8ger en effektiv platform til at \u00f8ge brand awareness, skiller PRNEWS.IO sig ud. Med et globalt netv\u00e6rk, der forbinder brands med over 100.000 medier, forenkler platformen artikelplaceringer uden de komplekse ans\u00e6ttelsesprocesser. Smailys succeshistorie er et bevis p\u00e5 effektiviteten af strategiske PR-kampagner i samarbejde med PRNEWS.IO.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platform til indholdsmarkedsf\u00f8ring<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100.000+ medieudgivelser;<\/li>\n\t\t<li>f\u00e5 backlinks til dit produkt;<\/li>\n\t\t<li>skala arbejde med indholdsdistribution.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\">Tilmeld dig<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Smaily, der blev grundlagt i 2005 af Erkki Markus, er en ber\u00f8mt e-mailmarketing- og automatiseringsplatform, der administrerer over 20.000 kundekonti globalt og sender 2,5 milliarder e-mails \u00e5rligt. Med fokus p\u00e5 enkelhed og effektivitet er Smaily vokset til en n\u00f8glespiller i branchen. Udfordring: Udvidelse til nye markeder Mens Smaily havde succes i Estland, var udfordringen at udvide sine e-mailmarketingtjenester til nye regioner, specielt rettet mod Litauen og Letland. M\u00e5let var at \u00f8ge kendskabet til brandet og tiltr\u00e6kke nye kunder p\u00e5 disse markeder. L\u00f8sningen: PRNEWS.IO&#8217;s strategiske PR-kampagne Smaily samarbejdede med PRNEWS.IO, en f\u00f8rende platform for mediedistribution, om at udvikle en effektiv strategi<\/p>\n","protected":false},"author":2,"featured_media":10111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[973],"tags":[],"class_list":["post-10110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/da\/blog\/wp-json\/wp\/v2\/posts\/10110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/da\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/da\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/da\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/da\/blog\/wp-json\/wp\/v2\/comments?post=10110"}],"version-history":[{"count":4,"href":"\/da\/blog\/wp-json\/wp\/v2\/posts\/10110\/revisions"}],"predecessor-version":[{"id":10378,"href":"\/da\/blog\/wp-json\/wp\/v2\/posts\/10110\/revisions\/10378"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/da\/blog\/wp-json\/wp\/v2\/media\/10111"}],"wp:attachment":[{"href":"\/da\/blog\/wp-json\/wp\/v2\/media?parent=10110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/da\/blog\/wp-json\/wp\/v2\/categories?post=10110"},{"taxonomy":"post_tag","embeddable":true,"href":"\/da\/blog\/wp-json\/wp\/v2\/tags?post=10110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}