{"id":7347,"date":"2022-10-31T16:24:48","date_gmt":"2022-10-31T14:24:48","guid":{"rendered":"http:\/\/3.72.156.28\/blog\/?p=7347"},"modified":"2025-06-17T22:17:32","modified_gmt":"2025-06-17T20:17:32","slug":"co-je-narodni-reklama","status":"publish","type":"post","link":"\/cs\/blog\/co-je-narodni-reklama.html","title":{"rendered":"Co je to nativn\u00ed reklama a pro\u010d je pro va\u0161i zna\u010dku d\u016fle\u017eit\u00e1&nbsp;"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Existuje mnoho zp\u016fsob\u016f a p\u0159\u00edstup\u016f, jak mohou spole\u010dnosti propagovat sv\u00e9 slu\u017eby a produkty, aby oslovily \u0161ir\u0161\u00ed publikum. Nativn\u00ed reklama je alternativn\u00ed zp\u016fsob, jak umo\u017enit, aby se o va\u0161\u00ed zna\u010dce dozv\u011bd\u011bla \u0161ir\u0161\u00ed ve\u0159ejnost. Co je to tedy nativn\u00ed reklama a pro\u010d by ji va\u0161e spole\u010dnost m\u011bla implementovat? Poj\u010fme se to dozv\u011bd\u011bt v tomto p\u0159\u00edsp\u011bvku na blogu.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/prnews.io\/service\/press-release-copywriting\/\" style=\"border-radius:10px;color:#7b091b;background-color:#ffcd81\" target=\"_blank\" rel=\"noreferrer noopener\">Objednat slu\u017ebu psan\u00ed tiskov\u00fdch zpr\u00e1v<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Definice nativn\u00ed reklamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokroky v digit\u00e1ln\u00ed reklam\u011b maj\u00ed na zna\u010dky po cel\u00e9m sv\u011bt\u011b pozitivn\u00ed i negativn\u00ed dopad. Na jedn\u00e9 stran\u011b umo\u017e\u0148uje firm\u00e1m propagovat jejich nab\u00eddky s maxim\u00e1ln\u00ed efektivitou. Na druhou stranu mno\u017estv\u00ed digit\u00e1ln\u00ed reklamy zt\u011b\u017euje firm\u00e1m budov\u00e1n\u00ed d\u016fv\u011bry u publika. Modern\u00ed u\u017eivatel\u00e9 se stali n\u00e1ro\u010dn\u011bj\u0161\u00edmi. Zejm\u00e9na mlad\u00ed lid\u00e9 se stali k p\u0159\u00edm\u00e9 reklam\u011b velmi kriti\u010dt\u00ed a \u010dast\u011bji vyu\u017e\u00edvaj\u00ed alternativn\u00ed formy reklamy. Tehdy p\u0159ich\u00e1z\u00ed na \u0159adu nativn\u00ed reklama.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nativn\u00ed reklama je form\u00e1t digit\u00e1ln\u00ed reklamy navr\u017een\u00fd tak, aby napodoboval vzhled platforem, na kter\u00fdch je zve\u0159ejn\u011bn. S nativn\u00ed reklamou jste se mohli setkat na platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed. Kdy\u017e u\u017eivatel\u00e9 na takov\u00fd obsah naraz\u00ed poprv\u00e9, mo\u017en\u00e1 si budou muset uv\u011bdomit, \u017ee se jedn\u00e1 o reklamy, se kter\u00fdmi maj\u00ed co do \u010din\u011bn\u00ed. Nativn\u00ed reklama m\u00e1 zrcadlit webov\u00e9 str\u00e1nky a aplikace, na kter\u00fdch se zobrazuje.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00edm c\u00edlem nativn\u00ed reklamy je dob\u0159e zapadnout do prost\u0159ed\u00ed webu, ani\u017e by ru\u0161ila nebo klamala koncov\u00e9ho u\u017eivatele. Mnoz\u00ed market\u00e9\u0159i d\u00e1vaj\u00ed t\u00e9to form\u011b reklamy p\u0159ednost p\u0159ed tradi\u010dn\u00edmi reklamami na soci\u00e1ln\u00edch s\u00edt\u00edch, proto\u017ee nativn\u00ed reklamy neodv\u00e1d\u011bj\u00ed pozornost u\u017eivatel\u016f od ji\u017e pro\u017eit\u00e9ho z\u00e1\u017eitku.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nativn\u00ed reklamy se skl\u00e1daj\u00ed z mnoha prvk\u016f metadat. Takov\u00e9 reklamy zpravidla obsahuj\u00ed titulek, miniaturu obr\u00e1zku, popis a adresu URL obsahu. A\u010dkoli se to m\u016f\u017ee zd\u00e1t pon\u011bkud komplikovan\u00e9, vytv\u00e1\u0159en\u00ed nativn\u00ed reklamy je jednodu\u0161\u0161\u00ed, ne\u017e si mysl\u00edte. Hlavn\u00ed je, aby market\u00e9\u0159i a tv\u016frci obsahu jasn\u011b znali sv\u00e9 c\u00edlov\u00e9 publikum a v\u011bd\u011bli, jak\u00fd typ nativn\u00ed reklamy budou vytv\u00e1\u0159et.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159i hlavn\u00ed typy nativn\u00ed reklamy jsou:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklamy s vlo\u017een\u00fdmi CTA jsou nejlep\u0161\u00ed volbou pro spole\u010dnosti, jejich\u017e c\u00edlem je vypr\u00e1v\u011bt p\u0159esv\u011bd\u010div\u00e9 p\u0159\u00edb\u011bhy a podpo\u0159it konverze.&nbsp;<\/li>\n\n\n\n<li>Nativn\u00ed karuselov\u00e9 reklamy b\u011b\u017en\u011b pou\u017e\u00edvaj\u00ed spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se elektronick\u00fdm obchodem, kter\u00e9 cht\u011bj\u00ed prezentovat kolekce sv\u00fdch produkt\u016f.<\/li>\n\n\n\n<li>Instala\u010dn\u00ed reklamy mobiln\u00edch aplikac\u00ed jsou obl\u00edbenou volbou pro v\u00fdvoj\u00e1\u0159e aplikac\u00ed, kte\u0159\u00ed se t\u011b\u0161\u00ed, \u017ee povzbud\u00ed \u0161ir\u0161\u00ed okruh u\u017eivatel\u016f ke kliknut\u00ed a instalaci aplikac\u00ed.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak funguje nativn\u00ed reklama? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nativn\u00ed reklama m\u00e1 podnik\u016fm pomoci zapojit publikum, kter\u00e9 by se mohlo zaj\u00edmat o jejich nab\u00eddky, a to zobrazen\u00edm vysoce kvalitn\u00edho a poutav\u00e9ho obsahu na relevantn\u00edch platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed. Dob\u0159e navr\u017een\u00e1 a profesion\u00e1ln\u011b napsan\u00e1 nativn\u00ed reklama by m\u011bla u\u017eivatele motivovat k n\u00e1kupu produktu, objedn\u00e1n\u00ed slu\u017eby, sta\u017een\u00ed medi\u00e1ln\u00edho obsahu apod.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tvorba a realizace nativn\u00ed reklamy zpravidla prob\u00edh\u00e1 takto:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pr\u00e1ce na tvorb\u011b kvalitn\u00edho obsahu, kter\u00fd by m\u011bl oslovit c\u00edlovou skupinu;<\/li> <li>.\n\n\n\n<li>Publikov\u00e1n\u00ed obsahu na relevantn\u00edch webov\u00fdch str\u00e1nk\u00e1ch nebo soci\u00e1ln\u00edch m\u00e9di\u00edch;<\/li>\n\n\n\n<li>Spu\u0161t\u011bn\u00ed nativn\u00edch reklamn\u00edch kampan\u00ed;<\/li>\n\n\n\n<li>Nechat z\u00e1kazn\u00edky zkontrolovat nativn\u00ed kampan\u011b a prov\u00e9st po\u017eadovan\u00e9 akce.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zjednodu\u0161en\u011b \u0159e\u010deno, v\u00fdkonnost nativn\u00ed reklamy je zalo\u017eena na n\u00e1sleduj\u00edc\u00edch principech &#8211; zapojen\u00ed c\u00edlov\u00e9 skupiny, aby klikla na obsah, kter\u00fd ji zaujme.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edklady nativn\u00ed reklamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abyste l\u00e9pe pochopili, co je to nativn\u00ed reklama, pod\u00edvejme se na n\u00e1sleduj\u00edc\u00ed p\u0159\u00edklady nativn\u00ed reklamy realizovan\u00e9 na r\u016fzn\u00fdch soci\u00e1ln\u00edch a webov\u00fdch platform\u00e1ch.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sponzorovan\u00e9 p\u0159\u00edsp\u011bvky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nativn\u00ed reklamu nen\u00ed nutn\u00e9 publikovat pouze na platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed. Jedn\u00edm z obl\u00edben\u011bj\u0161\u00edch zp\u016fsob\u016f vyu\u017eit\u00ed t\u00e9to formy reklamy je publikov\u00e1n\u00ed sponzorovan\u00fdch \u010dl\u00e1nk\u016f na webov\u00fdch str\u00e1nk\u00e1ch a bloz\u00edch, kter\u00e9 se zam\u011b\u0159uj\u00ed na ur\u010dit\u00fd typ publika. B\u011b\u017enou prax\u00ed je, \u017ee se sponzorovan\u00e9 \u010dl\u00e1nky zobrazuj\u00ed v sekci &#8222;doporu\u010den\u00e9 \u010dl\u00e1nky&#8220; a jsou dopln\u011bny tla\u010d\u00edtkem CTA vedouc\u00edm na samostatnou str\u00e1nku.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b propagace konkr\u00e9tn\u00ed zna\u010dky, produktu nebo slu\u017eby maj\u00ed sponzorovan\u00e9 p\u0159\u00edsp\u011bvky za c\u00edl poskytnout \u010dten\u00e1\u0159\u016fm ur\u010ditou hodnotu a b\u00fdt relevantn\u00ed k t\u00e9matu webov\u00fdch zdroj\u016f, kde jsou publikov\u00e1ny.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reklamy v soci\u00e1ln\u00edch s\u00edt\u00edch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed (zejm\u00e9na Instagram a Facebook) se zam\u011b\u0159uj\u00ed p\u0159edev\u0161\u00edm na feed. Placen\u00e9 reklamy se zobrazuj\u00ed tak\u00e9 v rolovac\u00ed \u010dasov\u00e9 ose p\u0159\u00edsp\u011bvk\u016f a obsahu. Dob\u0159e navr\u017een\u00e1 a profesion\u00e1ln\u011b napsan\u00e1 placen\u00e1 kopie m\u016f\u017ee snadno splynout s proudem b\u011b\u017en\u00e9ho obsahu, ani\u017e by byla zjevn\u00fdm ukazatelem toho, \u017ee je sou\u010d\u00e1st\u00ed marketingov\u00e9 kampan\u011b konkr\u00e9tn\u00ed zna\u010dky.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Filtry p\u0159\u00edb\u011bh\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edv\u00e1n\u00ed p\u0159\u00edb\u011bhov\u00fdch filtr\u016f je pro u\u017eivatele Instagramu a Snapchatu b\u011b\u017enou prax\u00ed. Zna\u010dky mohou pou\u017e\u00edvat p\u0159\u00edb\u011bhov\u00e9 filtry, kter\u00e9 poutav\u00fdm zp\u016fsobem propojuj\u00ed u\u017eivatele se zna\u010dkou. Lid\u00e9 maj\u00ed r\u00e1di z\u00e1bavn\u00fd a z\u00e1bavn\u00fd obsah. A\u0165 u\u017e je p\u0159\u00edb\u011bhov\u00fd filtr sponzorovan\u00fd, nebo ne, lid\u00e9 ho budou pou\u017e\u00edvat, pokud se jim l\u00edb\u00ed. Mezi nej\u010dast\u011bj\u0161\u00ed p\u0159\u00edklady vyu\u017eit\u00ed p\u0159\u00edb\u011bhov\u00fdch filtr\u016f v praxi pat\u0159\u00ed grafika na pozad\u00ed, interaktivn\u00ed kv\u00edzy, p\u0159ekryt\u00ed make-upu AR apod.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok trendy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aplikace je do zna\u010dn\u00e9 m\u00edry z\u00e1visl\u00e1 na vyu\u017e\u00edv\u00e1n\u00ed nativn\u00ed reklamy. Sp\u00ed\u0161e ne\u017e zve\u0159ej\u0148ov\u00e1n\u00ed placen\u00fdch reklam s mo\u017enost\u00ed p\u0159esko\u010den\u00ed se doporu\u010duje vytv\u00e1\u0159et videa TikTok s pou\u017eit\u00edm popul\u00e1rn\u00edch zvuk\u016f, kter\u00e9 se dob\u0159e hod\u00ed k va\u0161emu produktu nebo slu\u017eb\u011b. P\u0159i umis\u0165ov\u00e1n\u00ed nativn\u00ed reklamy na soci\u00e1ln\u00ed s\u00edt\u011b je tak\u00e9 d\u016fle\u017eit\u00e9, aby zna\u010dky sledovaly pozitivn\u00ed nebo negativn\u00ed zp\u011btnou vazbu, kterou dost\u00e1vaj\u00ed od lid\u00ed sleduj\u00edc\u00edch takov\u00fd obsah.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spotify Playlists<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Publikov\u00e1n\u00ed nativn\u00ed reklamy v psan\u00e9m obsahu nebo vide\u00edch nen\u00ed nutn\u00fdm pravidlem. M\u016f\u017eete tak\u00e9 vytvo\u0159it playlisty Spotify zalo\u017een\u00e9 na slu\u017eb\u00e1ch, produktech nebo t\u00e9matech va\u0161\u00ed zna\u010dky. Spolupr\u00e1ce spole\u010dnost\u00ed Netflix a Shopify je jedn\u00edm z nejz\u00e1\u0159n\u011bj\u0161\u00edch p\u0159\u00edklad\u016f vyu\u017eit\u00ed playlist\u016f Spotify. Spole\u010dnost Netflix vytvo\u0159ila playlist &#8222;Stranger Things&#8220; k propagaci stejnojmenn\u00e9ho seri\u00e1lu.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0158\u00e1dek tla\u010d\u00edtka<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tady to m\u00e1me. Z nativn\u00ed reklamy mohou t\u011b\u017eit firmy a spole\u010dnosti, kter\u00e9 se t\u00fdkaj\u00ed r\u016fzn\u00fdch odv\u011btv\u00ed a nab\u00edzej\u00ed r\u016fzn\u00e9 produkty nebo slu\u017eby. Nativn\u00ed reklama umo\u017e\u0148uje dos\u00e1hnout lep\u0161\u00edho v\u00fdkonu propaga\u010dn\u00ed kampan\u011b va\u0161\u00ed spole\u010dnosti. N\u011bkdy lid\u00e9 ani nemus\u00ed tu\u0161it, \u017ee maj\u00ed co do \u010din\u011bn\u00ed s nativn\u00ed reklamou. To je jeden z c\u00edl\u016f dosa\u017een\u00ed nejlep\u0161\u00edch v\u00fdsledk\u016f pomoc\u00ed nativn\u00ed reklamy. Jakmile se dozv\u00edte, co je to nativn\u00ed reklama, a prohl\u00e9dnete si n\u011bkter\u00e9 z nejefektivn\u011bj\u0161\u00edch p\u0159\u00edklad\u016f nativn\u00ed reklamy, m\u016f\u017eete z vyu\u017eit\u00ed nativn\u00edch reklam t\u011b\u017eit pro budov\u00e1n\u00ed pov\u011bdom\u00ed, zapojen\u00ed a p\u0159\u00edjm\u016f.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Shortcode [ctanew] does not exist --><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159e\u010dt\u011bte si v\u00edce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/29-where-do-you-stand-on-advertorials.html\">Advertorial vs. Editorial vs. Sponzorovan\u00fd obsah: kl\u00ed\u010dov\u00e9 body rozd\u00edlu<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/33-what-sponsored-content-is-and-what-it-isnt.html\">Co je sponzorovan\u00fd obsah? V\u0161e, co pot\u0159ebujete v\u011bd\u011bt<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/most-viewed-uk-media-portals.html\">Nejsledovan\u011bj\u0161\u00ed britsk\u00e9 medi\u00e1ln\u00ed port\u00e1ly pro v\u00e1\u0161 sponzorovan\u00fd obsah<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ulo\u017eit na Pinterest<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tuto str\u00e1nku si m\u016f\u017eete ulo\u017eit na svou&nbsp;n\u00e1st\u011bnku Pinterest pro pozd\u011bj\u0161\u00ed pou\u017eit\u00ed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2-683x1024.png\" alt=\"Co je to nativn\u00ed reklama &amp;; Pro\u010d je pro va\u0161i zna\u010dku d\u016fle\u017eit\u00e1\n\" class=\"wp-image-7355\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2-683x1024.png 683w, \/cs\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2-200x300.png 200w, \/cs\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2-100x150.png 100w, \/cs\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2-768x1152.png 768w, \/cs\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2-480x720.png 480w, \/cs\/blog\/wp-content\/uploads\/2022\/10\/Neutral-Aesthetic-Collage-Summer-Fashion-Pinterest-Pin-2.png 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Existuje mnoho zp\u016fsob\u016f a p\u0159\u00edstup\u016f, jak mohou spole\u010dnosti propagovat sv\u00e9 slu\u017eby a produkty, aby oslovily \u0161ir\u0161\u00ed publikum. Nativn\u00ed reklama je alternativn\u00ed zp\u016fsob, jak umo\u017enit, aby se o va\u0161\u00ed zna\u010dce dozv\u011bd\u011bla \u0161ir\u0161\u00ed ve\u0159ejnost. Co je to tedy nativn\u00ed reklama a pro\u010d by ji va\u0161e spole\u010dnost m\u011bla implementovat? Poj\u010fme se to dozv\u011bd\u011bt v tomto p\u0159\u00edsp\u011bvku na blogu. Definice nativn\u00ed reklamy Pokroky v digit\u00e1ln\u00ed reklam\u011b maj\u00ed na zna\u010dky po cel\u00e9m sv\u011bt\u011b pozitivn\u00ed i negativn\u00ed dopad. Na jedn\u00e9 stran\u011b umo\u017e\u0148uje firm\u00e1m propagovat jejich nab\u00eddky s maxim\u00e1ln\u00ed efektivitou. Na druhou stranu mno\u017estv\u00ed digit\u00e1ln\u00ed reklamy zt\u011b\u017euje firm\u00e1m budov\u00e1n\u00ed d\u016fv\u011bry u publika. Modern\u00ed u\u017eivatel\u00e9 se stali n\u00e1ro\u010dn\u011bj\u0161\u00edmi.<\/p>\n","protected":false},"author":5,"featured_media":7348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[857],"tags":[],"class_list":["post-7347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/7347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=7347"}],"version-history":[{"count":7,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/7347\/revisions"}],"predecessor-version":[{"id":12148,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/7347\/revisions\/12148"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/7348"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=7347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=7347"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=7347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}