{"id":6301,"date":"2022-09-19T09:33:30","date_gmt":"2022-09-19T07:33:30","guid":{"rendered":"\/blog\/?p=6301"},"modified":"2025-06-17T22:23:30","modified_gmt":"2025-06-17T20:23:30","slug":"jak-napsat-umeleckou-tiskovou-oznamku-vzor","status":"publish","type":"post","link":"\/cs\/blog\/jak-napsat-umeleckou-tiskovou-oznamku-vzor.html","title":{"rendered":"Jak napsat tiskovou zpr\u00e1vu pro um\u011blce: Jak na tiskov\u00e9 zpr\u00e1vy: \u0160ablona, tipy a p\u0159\u00edklady"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Pokud jste se ocitli zde, pravd\u011bpodobn\u011b m\u00e1te z\u00e1jem z\u00edskat v\u011bt\u0161\u00ed uzn\u00e1n\u00ed pro svou pr\u00e1ci. B\u00fdt um\u011blcem znamen\u00e1, \u017ee jste kreativn\u00ed \u010dlov\u011bk. Samotn\u00e1 kreativita v\u0161ak nesta\u010d\u00ed. Aby se o va\u0161em um\u011bn\u00ed mluvilo, bu\u010fte obchodn\u00edkem. A dobr\u00e1 tiskov\u00e1 zpr\u00e1va o um\u011bn\u00ed v\u00e1m m\u016f\u017ee pomoci tohoto c\u00edle dos\u00e1hnout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jin\u00fdmi slovy, <strong>um\u011bleck\u00e1 tiskov\u00e1 zpr\u00e1va<\/strong> je sd\u011blen\u00ed hodn\u00e9 pozornosti vydan\u00e9 zpravodajsk\u00fdm m\u00e9di\u00edm s c\u00edlem vyvolat rozruch kolem va\u0161ich \u00fasp\u011bch\u016f. Pova\u017eujte ji za vstupenku k publicit\u011b prost\u0159ednictv\u00edm v\u0161ech mo\u017en\u00fdch medi\u00e1ln\u00edch kan\u00e1l\u016f. Pokud je naps\u00e1na spr\u00e1vn\u011b, m\u016f\u017ee vyvolat dal\u0161\u00ed z\u00e1jem o va\u0161e um\u011bn\u00ed. D\u00edky tomu m\u016f\u017eete oslovit \u0161ir\u0161\u00ed okruh potenci\u00e1ln\u00edch kupc\u016f um\u011bn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um\u011blcovo <a href=\"https:\/\/prnews.io\/blog\/pr-for-artists.html\" target=\"_blank\" rel=\"noreferrer noopener\">PR<\/a> (public relations) je proces \u0159\u00edzen\u00ed pov\u011bsti um\u011blce. Zahrnuje vytv\u00e1\u0159en\u00ed a \u0159\u00edzen\u00ed pozitivn\u00edho medi\u00e1ln\u00edho pokryt\u00ed, budov\u00e1n\u00ed vztah\u016f s kl\u00ed\u010dov\u00fdmi zainteresovan\u00fdmi stranami a vytv\u00e1\u0159en\u00ed marketingov\u00fdch materi\u00e1l\u016f, kter\u00e9 propaguj\u00ed um\u011blcovu pr\u00e1ci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/prnews.io\/press-release-format\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Tiskov\u00e9 zpr\u00e1vy<\/a> jsou jedn\u00edm z nejv\u011bt\u0161\u00edch obchodn\u00edch a marketingov\u00fdch n\u00e1stroj\u016f, kter\u00fd je hojn\u011b vyu\u017e\u00edv\u00e1n firmami bez ohledu na odv\u011btv\u00ed. D\u00edky p\u0159\u00ednosn\u00fdm aspekt\u016fm tiskov\u00fdch zpr\u00e1v m\u016f\u017eete zlep\u0161it r\u016fst sv\u00e9 zna\u010dky.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u00edvejme se l\u00e9pe na to, jak m\u016f\u017ee tiskov\u00e1 zpr\u00e1va zlep\u0161it va\u0161i PR kampa\u0148:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u00e1h\u00e1 z\u00edskat pozornost z v\u00fdklenkov\u00fdch platforem, odv\u011btv\u00ed a komunity, kter\u00e1 nab\u00edz\u00ed organick\u00e9 a relevantn\u00ed vystaven\u00ed, abyste z\u00edskali v\u011bt\u0161\u00ed popularitu.<\/li>\n\n\n\n<li>Nab\u00edz\u00ed v\u011bt\u0161\u00ed online viditelnost a nejvy\u0161\u0161\u00ed pozice na str\u00e1nk\u00e1ch s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed d\u00edky plodn\u00fdm praktik\u00e1m SEO.<\/li>\n\n\n\n<li>Tiskov\u00e9 zpr\u00e1vy podporuj\u00ed pov\u011bdom\u00ed o zna\u010dce a pom\u00e1haj\u00ed p\u0159i spr\u00e1v\u011b reputace t\u00edm, \u017ee p\u0159itahuj\u00ed novin\u00e1\u0159e, report\u00e9ry a market\u00e9ry, kte\u0159\u00ed mohou poskytnout v\u00edce tiskov\u00fdch zpr\u00e1v.<\/li>\n\n\n\n<li>Tiskov\u00e1 zpr\u00e1va m\u016f\u017ee zv\u00fd\u0161it prodej t\u00edm, \u017ee p\u0159inese v\u011bt\u0161\u00ed zapojen\u00ed a n\u00e1v\u0161t\u011bvnost vstupn\u00ed str\u00e1nky podniku.<\/li>\n\n\n\n<li>Nab\u00edz\u00ed bezprobl\u00e9mov\u00e9 p\u0159\u00edle\u017eitosti pro r\u016fst podnik\u00e1n\u00ed, proto\u017ee dopad PR kampan\u011b trv\u00e1 d\u00e9le ne\u017e jak\u00fdkoli jin\u00fd marketingov\u00fd p\u0159\u00edstup.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak napsat tiskovou zpr\u00e1vu o um\u011bn\u00ed&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um\u011blci promlouvaj\u00ed prost\u0159ednictv\u00edm sv\u00e9 p\u0159edstavivosti a sv\u00fdch um\u011bleck\u00fdch d\u011bl. Slova pro n\u011b nemus\u00ed b\u00fdt snadn\u00e1. T\u011b\u017eko se jim vysv\u011btluje, pro\u010d p\u0159i\u0161li s konkr\u00e9tn\u00edm um\u011bleck\u00fdm d\u00edlem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esto\u017ee psan\u00ed PR p\u0159\u00edb\u011bhu nen\u00ed \u0161\u00e1lkem k\u00e1vy pro ka\u017ed\u00e9ho, p\u0159esto to nen\u00ed \u017e\u00e1dn\u00e1 raketov\u00e1 v\u011bda, jak by se mohlo zd\u00e1t. Dobrou zpr\u00e1vou je, \u017ee v tom nejste sami. Existuj\u00ed tac\u00ed, kte\u0159\u00ed to vyzkou\u0161eli a vyu\u017eili \u0161ablonu um\u011bleck\u00e9 tiskov\u00e9 zpr\u00e1vy. I kdy\u017e si o m\u00e9di\u00edch mysl\u00edte, \u017ee jsou nep\u0159\u00edstupnou planetou otev\u0159enou jen omezen\u00e9mu okruhu slavn\u00fdch um\u011blc\u016f, m\u00fdl\u00edte se. U\u010den\u00ed se ze zku\u0161enost\u00ed ostatn\u00edch je jedn\u00edm z nejlep\u0161\u00edch zp\u016fsob\u016f, jak napsat skv\u011blou tiskovou zpr\u00e1vu o um\u011bn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V takov\u00fdch p\u0159\u00edpadech bych v\u00e1m doporu\u010dil kontaktovat autora tiskov\u00fdch zpr\u00e1v, se kter\u00fdm si m\u016f\u017eete promluvit mezi \u010dty\u0159ma o\u010dima. Nemus\u00ed to b\u00fdt zrovna spisovatel, ale m\u011bli byste mu poskytnout alespo\u0148 kl\u00ed\u010dov\u00e9 body, o kter\u00fdch chcete, aby se v nich psalo. Sta\u010d\u00ed seznam s odr\u00e1\u017ekami nebo hrub\u00fd odstavec \u010di dva. Pisatel tiskov\u00e9 zpr\u00e1vy se pak m\u016f\u017ee pustit do pr\u00e1ce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spisovatel tiskov\u00fdch zpr\u00e1v v\u00e1m pom\u016f\u017ee s t\u00edm, abyste sv\u00e9 d\u00edlo vyj\u00e1d\u0159ili slovy.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/prnews.io\/service\/press-release-copywriting\/\" style=\"border-radius:11px;color:#7b091b;background-color:#ffcd81\">Objednat slu\u017ebu psan\u00ed tiskov\u00fdch zpr\u00e1v<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ujist\u011bte se, \u017ee jste poskytli informace k odpov\u011bdi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pro\u010d si mysl\u00edte, \u017ee je toto ozn\u00e1men\u00ed pro c\u00edlovou skupinu hodn\u00e9 pozornosti<\/li>.\n\n\n\n<li>Jak\u00e9 kl\u00ed\u010dov\u00e9 body chcete, aby byly uvedeny (ozna\u010duj\u00ed se jako kl\u00ed\u010dov\u00e1 sd\u011blen\u00ed)<\/li>\n\n\n\n<li>Jakou akci chcete, aby \u010dten\u00e1\u0159 ud\u011blal: p\u0159i\u0161el na v\u00fdstavu\/podal nab\u00eddku na um\u011bleck\u00e9 d\u00edlo\/atd.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina um\u011blc\u016f mus\u00ed tak\u00e9 slou\u017eit jako vlastn\u00ed publicist\u00e9, agenti, obchodn\u00edci a spr\u00e1vci kancel\u00e1\u0159\u00ed, proto\u017ee v\u011bt\u0161ina um\u011bn\u00ed se u\u010d\u00ed kr\u00e1tkou dobu a zvl\u00e1dnut\u00ed trv\u00e1 cel\u00fd \u017eivot. Proto\u017ee jsou tyto dovednosti tak rozmanit\u00e9 a n\u00e1ro\u010dn\u00e9, m\u00e1 v\u011bt\u0161ina ostatn\u00edch odv\u011btv\u00ed sv\u00e9 vlastn\u00ed podskupiny specialist\u016f. Um\u011blci, kte\u0159\u00ed se prosad\u00ed, maj\u00ed krom\u011b toho, \u017ee vytv\u00e1\u0159ej\u00ed spoustu zaj\u00edmav\u00e9ho a p\u0159ita\u017eliv\u00e9ho um\u011bn\u00ed, obvykle i speci\u00e1ln\u00ed schopnosti (nau\u010den\u00e9 i nenau\u010den\u00e9), kter\u00e9 jim umo\u017e\u0148uj\u00ed tyto role zast\u00e1vat.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160ablona tiskov\u00e9 zpr\u00e1vy pro um\u011blce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jako tv\u016frce se v\u017edycky chcete o n\u011bco nebo o n\u011bjakou ud\u00e1lost pod\u011blit. A\u0165 u\u017e jde o zve\u0159ejn\u011bn\u00ed va\u0161\u00ed pr\u00e1ce, ozn\u00e1men\u00ed nadch\u00e1zej\u00edc\u00ed v\u00fdstavy nebo ocen\u011bn\u00ed, tiskov\u00e1 zpr\u00e1va k um\u011bleck\u00e9 v\u00fdstav\u011b je zp\u016fsob, jak o sob\u011b d\u00e1t v\u011bd\u011bt. Tiskov\u00e9 zpr\u00e1vy mohou pomoci ka\u017ed\u00e9mu, zejm\u00e9na kreativci, kter\u00fd chce na sv\u00e9 um\u011bn\u00ed upozornit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u017ee kde za\u010d\u00edt? Nejlep\u0161\u00ed zp\u016fsob, jak napsat dobrou tiskovou zpr\u00e1vu k um\u011bleck\u00e9 v\u00fdstav\u011b, je dodr\u017eovat osv\u011bd\u010den\u00e9 postupy a pravidla. Pokud se pod\u00edv\u00e1te na jak\u00fdkoli p\u0159\u00edklad tiskov\u00e9 zpr\u00e1vy k um\u011bleck\u00e9 v\u00fdstav\u011b, zjist\u00edte, \u017ee napodobuje form\u00e1t zpravodajsk\u00e9ho \u010dl\u00e1nku. Um\u00edst\u011bte tedy na prvn\u00ed m\u00edsto n\u011bco, co stoj\u00ed za zpr\u00e1vu a co bude va\u0161e publikum zaj\u00edmat, a je pravd\u011bpodobn\u00e9, \u017ee va\u0161e zpr\u00e1va z\u00edsk\u00e1 pokryt\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2021\/04\/Press-Release-Template-For-Band.pdf\" style=\"border-radius:14px;color:#7b091b;background-color:#ffcd81\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159\u00edklad tiskov\u00e9 zpr\u00e1vy um\u011blce ke sta\u017een\u00ed<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 tiskov\u00e1 zpr\u00e1va by m\u011bla obsahovat:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Headline:<\/strong> ochutn\u00e1vku toho, co m\u016f\u017eete o\u010dek\u00e1vat.<\/li>\n\n\n\n<li><strong>Podnadpis <\/strong>(nepovinn\u00e9 ): vedlej\u0161\u00ed v\u011bta(y) navazuj\u00edc\u00ed na titulek a d\u00e1le rozv\u00e1d\u011bj\u00edc\u00ed sd\u011blen\u00ed.<\/li>\n\n\n\n<li><strong>Datum:<\/strong> n\u011bkter\u00e9 nezbytn\u00e9 informace o m\u011bst\u011b, odkud zpr\u00e1va poch\u00e1z\u00ed, a datum vyd\u00e1n\u00ed.<\/li>\n\n\n\n<li><strong>Vedouc\u00ed:<\/strong> tato \u010d\u00e1st tiskov\u00e9 zpr\u00e1vy odpov\u00edd\u00e1 na ot\u00e1zky kdo, co, kdy, kde a pro\u010d. To jsou skute\u010dnosti hodn\u00e9 pozornosti, kter\u00e9 je t\u0159eba uv\u00e9st.<\/li>\n\n\n\n<li><strong>T\u011blo:<\/strong> vysv\u011btlen\u00ed informac\u00ed uveden\u00fdch d\u0159\u00edve v \u00favodu, po\u010d\u00ednaje nejzaj\u00edmav\u011bj\u0161\u00edmi informacemi, kter\u00e9 stoj\u00ed za zpr\u00e1vu, a kon\u010de dal\u0161\u00edmi, m\u00e9n\u011b d\u016fle\u017eit\u00fdmi informacemi na pozad\u00ed. A v\u00fdzva k akci, nap\u0159\u00edklad St\u00e1hnout, Zjistit v\u00edce a Koupit.<\/li>\n\n\n\n<li><strong>Boilerplate:<\/strong> Kr\u00e1tk\u00fd odstavec o t\u0159ech a\u017e \u010dty\u0159ech \u0159\u00e1dc\u00edch slou\u017e\u00edc\u00ed k uveden\u00ed informac\u00ed o vyd\u00e1vaj\u00edc\u00ed organizaci nebo spole\u010dnosti.<\/li>\n\n\n\n<li><strong>Zdroj:<\/strong> Organizace nebo podnik, kter\u00e9 vyd\u00e1n\u00ed vyd\u00e1vaj\u00ed.<\/li>\n\n\n\n<li><strong>Kontaktn\u00ed \u00fadaje pro m\u00e9dia:<\/strong>&nbsp; Uve\u010fte jm\u00e9no a telefonn\u00ed \u010d\u00edslo a e-mailovou adresu nebo kontaktn\u00ed osobu pro styk s m\u00e9dii, kter\u00e1 m\u016f\u017ee vy\u0159izovat dotazy, nebo tu, kter\u00e1 m\u016f\u017ee poskytnout dal\u0161\u00ed informace k va\u0161\u00ed zpr\u00e1v\u011b<\/li>.\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Zjednodu\u0161en\u011b \u0159e\u010deno, zachovejte konzistentn\u00ed form\u00e1tov\u00e1n\u00ed a budete moci vytv\u00e1\u0159et vlastn\u00ed rozruch. Novin\u00e1\u0159i budou v\u017edy v\u011bd\u011bt, kde a jak\u00e9 informace hledat, tak\u017ee u\u0161et\u0159\u00edte jejich \u010das. Prvky jako titulek, datum vyd\u00e1n\u00ed, kontaktn\u00ed \u00fadaje, shrnut\u00ed a t\u0159i odstavce jsou pro ka\u017ed\u00fd PR \u010dl\u00e1nek nutnost\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e1\u0161 titulek je h\u00e1\u010dek, kter\u00fd d\u011bl\u00e1 v\u00e1\u0161 p\u0159\u00edb\u011bh zaj\u00edmav\u00fdm a d\u016fle\u017eit\u00fdm. \u017d\u00e1dn\u00fd h\u00e1\u010dek, \u017e\u00e1dn\u00fd rozruch. Dodejme, \u017ee titulek, kter\u00fd obsahuje \u010d\u00edsla, generuje v\u00edce sd\u00edlen\u00ed a zapojen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Tiskovou zpr\u00e1vu s um\u011bleck\u00fdm \u00favodn\u00edkem za\u010dn\u011bte datem. Pot\u00e9 p\u0159ejd\u011bte k hlavn\u00ed \u010d\u00e1sti va\u0161eho p\u0159\u00edb\u011bhu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro novin\u00e1\u0159e je d\u016fle\u017eit\u00fd v\u00e1\u0161 prvn\u00ed odstavec. V prvn\u00ed v\u011bt\u011b v\u017edy uve\u010fte Pro\u010d. \u017d\u00e1dn\u00fd \u010dten\u00e1\u0159\/report\u00e9r nep\u016fjde d\u00e1l, pokud zde nebude kl\u00ed\u010dov\u00e1 pointa. Sna\u017ete se upozornit na to, pro\u010d je va\u0161e tiskov\u00e1 zpr\u00e1va o um\u011bleck\u00e9 galerii d\u016fle\u017eit\u00e1, a zv\u00fd\u0161\u00edte t\u00edm \u0161ance na to, \u017ee v\u00e1s m\u00e9dia p\u0159evezmou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161e druh\u00fd a t\u0159et\u00ed odstavec by m\u011bly obsahovat sekund\u00e1rn\u00ed nebo podp\u016frn\u00e9 informace. Aby byl v\u00e1\u0161 \u010dl\u00e1nek \u00fa\u010dinn\u00fd, mus\u00ed odpov\u00eddat na p\u011bt W. Jakmile budete p\u0159ipraveni, pokuste se zahrnout i Jak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Svou tiskovou zpr\u00e1vu napi\u0161te jako um\u011bleckou uk\u00e1zku zpr\u00e1vy. Zam\u011b\u0159te se na relevantn\u00ed a zpravodajsky hodnotn\u00e1 fakta a informace, aby v\u00e1\u0161 \u010dl\u00e1nek vyzn\u011bl jako zpr\u00e1va. Form\u00e1tov\u00e1n\u00ed tiskov\u00e9 zpr\u00e1vy pom\u016f\u017ee tak\u00e9 jej\u00edmu vy\u0161\u0161\u00edmu um\u00edst\u011bn\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Udr\u017eujte kr\u00e1tk\u00e9 v\u011bty a odstavce. Zapome\u0148te na \u017eargon nebo terminologii, kter\u00e9 b\u011b\u017en\u00fd \u010dlov\u011bk nebude rozum\u011bt. A samoz\u0159ejm\u011b nejsou povoleny \u017e\u00e1dn\u00e9 chyby, pokud nechcete, aby novin\u00e1\u0159 stiskl tla\u010d\u00edtko delete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dobr\u00fdm pravidlem p\u0159i psan\u00ed tiskov\u00e9 zpr\u00e1vy pro um\u011bleckou v\u00fdstavu je ukazovat, ne vypr\u00e1v\u011bt. Poskytnete-li \u010dten\u00e1\u0159i dal\u0161\u00ed informace, nap\u0159\u00edklad multimedi\u00e1ln\u00ed, obohat\u00edte t\u00edm sv\u016fj p\u0159\u00edb\u011bh. M\u00e1te pocit, \u017ee neum\u00edte napsat sv\u016fj \u010dl\u00e1nek ve spr\u00e1vn\u00e9m form\u00e1tu? Pak si mo\u017en\u00e1 budete cht\u00edt objednat slu\u017ebu psan\u00ed tiskov\u00fdch zpr\u00e1v, kter\u00e1 v\u00e1s t\u00e9to n\u00e1mahy zbav\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159\u00edklad tiskov\u00e9 zpr\u00e1vy pro um\u011blce:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/Art-Press-Release-Template-791x1024.jpg\" alt=\"p\u0159\u00edklad tiskov\u00e9 zpr\u00e1vy um\u011blce\" class=\"wp-image-9705\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/Art-Press-Release-Template-791x1024.jpg 791w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Art-Press-Release-Template-232x300.jpg 232w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Art-Press-Release-Template-116x150.jpg 116w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Art-Press-Release-Template-768x994.jpg 768w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Art-Press-Release-Template-1187x1536.jpg 1187w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Art-Press-Release-Template-480x621.jpg 480w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Art-Press-Release-Template.jpg 1275w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00da\u010del tiskov\u00e9 zpr\u00e1vy&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tiskov\u00e1 zpr\u00e1va se v\u017edy d\u011bl\u00e1 za ur\u010dit\u00fdm \u00fa\u010delem a je t\u0159eba ji ps\u00e1t s ohledem na n\u011bj. Obecn\u011b plat\u00ed, \u017ee <em>nem\u00e1 <\/em>vypr\u00e1v\u011bt v\u0161e o va\u0161em um\u011bn\u00ed, i kdy\u017e by v n\u00ed samoz\u0159ejm\u011b m\u011bl b\u00fdt popis va\u0161eho um\u011bn\u00ed. Obvykle slou\u017e\u00ed k tomu, aby n\u011bkdo p\u0159i\u0161el na v\u00fdstavu, na kter\u00e9 je va\u0161e um\u011bn\u00ed, aby si koupil knihu nebo aby se lid\u00e9 dozv\u011bd\u011bli o n\u011bjak\u00e9m vyznamen\u00e1n\u00ed, kter\u00e9 jste obdr\u017eeli, nebo tak n\u011bco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A v tiskov\u00e9 zpr\u00e1v\u011b se mus\u00edte zam\u011b\u0159it na <em>\u00fa\u010del, <\/em>ne na popis um\u011bn\u00ed. Ve skute\u010dnosti je t\u0159eba popis um\u011bn\u00ed p\u0159izp\u016fsobit tak, aby slou\u017eil \u00fa\u010delu &#8211; prodlou\u017eit, zkr\u00e1tit, pou\u017e\u00edt jin\u00e1 p\u0159\u00eddavn\u00e1 jm\u00e9na, cokoli. Nap\u0159\u00edklad lze b\u00fdt poeti\u010dt\u011bj\u0161\u00ed, pokud mluv\u00edte o obdr\u017een\u00e9 poct\u011b, ne\u017e kdy\u017e se sna\u017e\u00edte p\u0159il\u00e1kat lidi na n\u011bjakou akci. P\u0159im\u011bt lidi, aby p\u0159i\u0161li, vy\u017eaduje pou\u017eit\u00ed ak\u010dn\u00edch slov, stru\u010dn\u011bj\u0161\u00edch popis\u016f a trochu tajemstv\u00ed. Profesion\u00e1lov\u00e9 t\u011bmto jemnostem rozum\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyj\u00e1d\u0159en\u00ed um\u011blc\u016f nen\u00ed ani zdaleka tot\u00e9\u017e co tiskov\u00e1 zpr\u00e1va a jejich slovn\u00edk je obecn\u011b p\u0159\u00edli\u0161 hutn\u00fd a \u010dasto p\u0159\u00edli\u0161 akademick\u00fd na to, aby se dal pou\u017e\u00edt v dobr\u00e9 tiskov\u00e9 zpr\u00e1v\u011b. Pokud v\u0161ak m\u00e1te prohl\u00e1\u0161en\u00ed um\u011blce, m\u016f\u017ee to b\u00fdt dobr\u00e1 informace, kterou m\u016f\u017eete poskytnout pisateli jako podklad, stejn\u011b jako v\u0161echny bro\u017eury nebo jin\u00e9 materi\u00e1ly, kter\u00e9 m\u00e1te.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Form\u00e1t obr\u00e1cen\u00e9 pyramidy va\u0161\u00ed tiskov\u00e9 zpr\u00e1vy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tiskov\u00e9 zpr\u00e1vy jsou z\u00e1kladn\u00edm kamenem ka\u017ed\u00e9 PR kampan\u011b. Nejlep\u0161\u00ed tiskov\u00e9 zpr\u00e1vy jsou p\u0159\u00edmo\u010dar\u00e9, chab\u011b disimulovan\u00e9 reklamy prezentovan\u00e9 jako zpr\u00e1vy. M\u00e9dia je nemus\u00ed otisknout, pokud je nap\u00ed\u0161ete p\u0159\u00edli\u0161 propaga\u010dn\u011b. Napi\u0161te ji zpo\u010d\u00e1tku tak, jak je publikace, kterou m\u00e1te na mysli, zvykl\u00e1 \u010d\u00edst. Pou\u017eit\u00edm stylu psan\u00ed v obr\u00e1cen\u00e9 pyramid\u011b m\u016f\u017eete novin\u00e1\u0159\u016fm v\u0161e usnadnit. Titulek vypov\u00edd\u00e1 o cel\u00e9m p\u0159\u00edb\u011bhu a pak by m\u011bl ka\u017ed\u00fd odstavec p\u0159idat trochu v\u00edce informac\u00ed. T\u00edmto postupem m\u016f\u017eete zabr\u00e1nit tomu, aby redakce z va\u0161\u00ed tiskov\u00e9 zpr\u00e1vy odstranila p\u0159\u00edli\u0161 mnoho slov. Omezte po\u010det slov na 1 000 nebo m\u00e9n\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Odborn\u00edci z oboru o tiskov\u00fdch zpr\u00e1v\u00e1ch pro um\u011blce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/christine-brownstein-14206b24a\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Christine Brownstein<\/a>, marketingov\u00e1 \u0159editelka spole\u010dnosti<a href=\"https:\/\/www.palaleather.co.uk\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> Palaleather UK<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"\/blog\/wp-content\/uploads\/2022\/09\/1661494063317.jpeg\" alt=\"Christine Brownstein, marketingov\u00e1 \u0159editelka spole\u010dnosti Palaleather UK.\" class=\"wp-image-6303\" style=\"width:230px;height:230px\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2022\/09\/1661494063317.jpeg 480w, \/cs\/blog\/wp-content\/uploads\/2022\/09\/1661494063317-300x300.jpeg 300w, \/cs\/blog\/wp-content\/uploads\/2022\/09\/1661494063317-150x150.jpeg 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Co je to um\u011bleck\u00e9 PR?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tiskov\u00e1 zpr\u00e1va o um\u011bn\u00ed je pozoruhodn\u00e9 prohl\u00e1\u0161en\u00ed rozes\u00edlan\u00e9 zpravodajsk\u00fdm m\u00e9di\u00edm s c\u00edlem zv\u00fd\u0161it z\u00e1jem o va\u0161e \u00fasp\u011bchy. Pova\u017eujte ji za sv\u016fj pas k publicit\u011b prost\u0159ednictv\u00edm v\u0161ech dostupn\u00fdch medi\u00e1ln\u00edch platforem. Pokud je vhodn\u011b napsan\u00e1, m\u016f\u017ee vyvolat v\u011bt\u0161\u00ed pozornost k va\u0161emu um\u011bn\u00ed. C\u00edlem tiskov\u00e9 zpr\u00e1vy je upozornit na um\u011bn\u00ed, p\u0159in\u00e9st zpr\u00e1vy a zviditelnit um\u011bn\u00ed. Nejv\u00fdznamn\u011bj\u0161\u00ed je, \u017ee tiskov\u00e9 zpr\u00e1vy jsou n\u00e1kladov\u011b efektivn\u00ed a \u00fa\u010dinnou technikou, jak vyvolat pozornost k jak\u00e9koli tv\u016fr\u010d\u00ed novince.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak d\u011blat pr pro um\u011blce?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Jako p\u0159\u00edklad bych pou\u017eil hudbu. Hudebn\u00ed firma zab\u00fdvaj\u00edc\u00ed se vyd\u00e1v\u00e1n\u00edm tiskov\u00fdch zpr\u00e1v se sna\u017e\u00ed z\u00edskat hudb\u011b kapely publicitu prost\u0159ednictv\u00edm rozhovor\u016f, recenz\u00ed alb, mainstreamov\u00fdch m\u00e9di\u00ed, ofici\u00e1ln\u00edch prohl\u00e1\u0161en\u00ed, propagace turn\u00e9, hran\u00ed v r\u00e1di\u00edch a v\u0161eho ostatn\u00edho, co spad\u00e1 mezi n\u011b. Proto\u017ee m\u00e9di\u00edm nemus\u00edte platit, jsou tiskov\u00e9 zpr\u00e1vy obecn\u011b pova\u017eov\u00e1ny za &#8222;marketing zdarma&#8220; <\/p>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/andrewtsionas\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Andrew Tsionas<\/a>, spoluzakladatel a \u0159\u00edd\u00edc\u00ed partner spole\u010dnosti <a href=\"https:\/\/www.kaizenzo.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Kaizenzo Inc<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"\/blog\/wp-content\/uploads\/2022\/09\/1601940834762.jpeg\" alt=\"Andrew Tsionas, spoluzakladatel a \u0159\u00edd\u00edc\u00ed partner spole\u010dnosti Kaizenzo Inc\" class=\"wp-image-6302\" style=\"width:232px;height:232px\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2022\/09\/1601940834762.jpeg 800w, \/cs\/blog\/wp-content\/uploads\/2022\/09\/1601940834762-300x300.jpeg 300w, \/cs\/blog\/wp-content\/uploads\/2022\/09\/1601940834762-150x150.jpeg 150w, \/cs\/blog\/wp-content\/uploads\/2022\/09\/1601940834762-768x768.jpeg 768w, \/cs\/blog\/wp-content\/uploads\/2022\/09\/1601940834762-480x480.jpeg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">PR pro um\u011blce je proces \u0161\u00ed\u0159en\u00ed pov\u011bdom\u00ed o va\u0161\u00ed pr\u00e1ci a z\u00edsk\u00e1v\u00e1n\u00ed pov\u011bdom\u00ed o v\u00e1s, aby v\u00e1s lid\u00e9 znali, m\u011bli r\u00e1di a d\u016fv\u011b\u0159ovali v\u00e1m. Toho lze dos\u00e1hnout r\u016fzn\u00fdmi prost\u0159edky, v\u010detn\u011b p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, blog\u016f a tiskov\u00fdch zpr\u00e1v. C\u00edlem PR pro um\u011blce je vybudovat va\u0161i zna\u010dku a etablovat se jako odborn\u00edk ve sv\u00e9m oboru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje n\u011bkolik r\u016fzn\u00fdch zp\u016fsob\u016f, jak m\u016f\u017eete PR pro um\u011blce prov\u00e1d\u011bt. Nejd\u0159\u00edve byste si m\u011bli zalo\u017eit webov\u00e9 str\u00e1nky nebo online portfolio, kde se lid\u00e9 mohou dozv\u011bd\u011bt v\u00edce o tom, co d\u011bl\u00e1te. D\u00e1le zajist\u011bte, aby v\u0161echny informace na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch byly p\u0159esn\u00e9 a aktu\u00e1ln\u00ed, aby lid\u00e9, kte\u0159\u00ed je nav\u0161t\u00edv\u00ed, v\u011bd\u011bli, \u017ee dost\u00e1vaj\u00ed p\u0159esnou p\u0159edstavu o tom, kdo jste jako um\u011blec. Pak se ujist\u011bte, \u017ee na \u00fa\u010dtech na soci\u00e1ln\u00edch s\u00edt\u00edch, jako je Twitter nebo Instagram, je spousta obr\u00e1zk\u016f a vide\u00ed, kter\u00e9 ukazuj\u00ed va\u0161i pr\u00e1ci v akci! Nakonec vytvo\u0159te rozruch pomoc\u00ed tiskov\u00fdch zpr\u00e1v oznamuj\u00edc\u00edch nov\u00e9 projekty nebo nadch\u00e1zej\u00edc\u00ed ud\u00e1losti, aby v\u0161ichni v\u011bd\u011bli, co se d\u011bje s va\u0161\u00ed kari\u00e9rou!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Shortcode [ctanew] does not exist --><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159e\u010dt\u011bte si v\u00edce:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/the-do-it-yourself-guide-to-music-pr-from-prnews-io.html\">Samostatn\u00fd pr\u016fvodce hudebn\u00edm PR od PRNEWS.IO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/pr-for-artists.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Z\u00e1klady public relations pro um\u011blce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/music-press-release.html\" target=\"_blank\" rel=\"noreferrer noopener\">Jak napsat tiskovou zpr\u00e1vu pro hudbu: P\u0159\u00edklad tiskov\u00e9 zpr\u00e1vy [zdarma ke sta\u017een\u00ed] &amp; pokyny<\/a><\/li>\n<\/ul>\n\n\n\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n\n<h2 id=\"title25\">\u010cast\u00e9 dotazy k tiskov\u00fdm zpr\u00e1v\u00e1m&nbsp;<\/h2>\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\"> Jak napsat tiskovou zpr\u00e1vu k um\u011bleck\u00e9 v\u00fdstav\u011b?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n\n<p> Psan\u00ed tiskov\u00e9 zpr\u00e1vy se m\u016f\u017ee zd\u00e1t n\u00e1ro\u010dn\u00e9. U\u017e jen proto, \u017ee mus\u00ed b\u00fdt kr\u00e1tk\u00e1 a formulovan\u00e1, m\u011bli byste poka\u017ed\u00e9 zvl\u00e1dnout form\u00e1tov\u00e1n\u00ed. Pro dosa\u017een\u00ed nejlep\u0161\u00edch v\u00fdsledk\u016f je snaz\u0161\u00ed zopakovat \u00fasp\u011bch, kdy\u017e m\u00e1te k dispozici p\u0159\u00edklady, kter\u00e9 m\u016f\u017eete n\u00e1sledovat. Bu\u010fte trp\u011bliv\u00ed. Zam\u011b\u0159te se na p\u0159\u00e1n\u00ed a pot\u0159eby c\u00edlov\u00e9 skupiny, abyste dos\u00e1hli skv\u011bl\u00fdch v\u00fdsledk\u016f.\n\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\"> Jak napsat tiskovou zpr\u00e1vu k v\u00fdstav\u011b um\u011bn\u00ed?\n&nbsp;<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>\nEfektivn\u00ed tiskov\u00e1 zpr\u00e1va m\u00e1 300 a\u017e 600 slov. Berte ji jako prodejn\u00ed n\u00e1stroj, kter\u00fd je zaj\u00edmav\u00fd, stru\u010dn\u00fd a \u017eiv\u00fd. Z\u00e1kladem va\u0161eho p\u0159\u00edb\u011bhu je jasn\u011b identifikovateln\u00e9 t\u00e9ma. V\u011bnujte \u010das tomu, abyste sv\u016fj \u010dl\u00e1nek naform\u00e1tovali jako profesion\u00e1ln\u00ed zpr\u00e1vu, a je pravd\u011bpodobn\u00e9, \u017ee p\u016fjde do tisku.\n\n<\/p><\/div>\n<\/div>\n<\/div>\n  \n \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pokud jste se ocitli zde, pravd\u011bpodobn\u011b m\u00e1te z\u00e1jem z\u00edskat v\u011bt\u0161\u00ed uzn\u00e1n\u00ed pro svou pr\u00e1ci. B\u00fdt um\u011blcem znamen\u00e1, \u017ee jste kreativn\u00ed \u010dlov\u011bk. Samotn\u00e1 kreativita v\u0161ak nesta\u010d\u00ed. Aby se o va\u0161em um\u011bn\u00ed mluvilo, bu\u010fte obchodn\u00edkem. A dobr\u00e1 tiskov\u00e1 zpr\u00e1va o um\u011bn\u00ed v\u00e1m m\u016f\u017ee pomoci tohoto c\u00edle dos\u00e1hnout. Jin\u00fdmi slovy, um\u011bleck\u00e1 tiskov\u00e1 zpr\u00e1va je sd\u011blen\u00ed hodn\u00e9 pozornosti vydan\u00e9 zpravodajsk\u00fdm m\u00e9di\u00edm s c\u00edlem vyvolat rozruch kolem va\u0161ich \u00fasp\u011bch\u016f. Pova\u017eujte ji za vstupenku k publicit\u011b prost\u0159ednictv\u00edm v\u0161ech mo\u017en\u00fdch medi\u00e1ln\u00edch kan\u00e1l\u016f. Pokud je naps\u00e1na spr\u00e1vn\u011b, m\u016f\u017ee vyvolat dal\u0161\u00ed z\u00e1jem o va\u0161e um\u011bn\u00ed. D\u00edky tomu m\u016f\u017eete oslovit \u0161ir\u0161\u00ed okruh potenci\u00e1ln\u00edch kupc\u016f um\u011bn\u00ed. Um\u011blcovo PR (public relations) je<\/p>\n","protected":false},"author":14,"featured_media":6305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[310],"class_list":["post-6301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations","tag-press-release"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/6301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=6301"}],"version-history":[{"count":10,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/6301\/revisions"}],"predecessor-version":[{"id":12154,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/6301\/revisions\/12154"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/6305"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=6301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=6301"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=6301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}