{"id":442,"date":"2023-01-11T11:48:00","date_gmt":"2023-01-11T09:48:00","guid":{"rendered":"\/?p=442"},"modified":"2025-06-17T21:59:43","modified_gmt":"2025-06-17T19:59:43","slug":"85-how-to-use-links-in-a-text","status":"publish","type":"post","link":"\/cs\/blog\/85-how-to-use-links-in-a-text.html","title":{"rendered":"Anchor Text &amp; Odkazy Nejlep\u0161\u00ed postupy pro Guest Posting"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Klikateln\u00fd text napsan\u00fd na hypertextov\u00e9m odkazu se naz\u00fdv\u00e1 &#8222;<strong>text kotvy<\/strong>&#8222;. Pro vyhled\u00e1va\u010de m\u00e1 z\u00e1sadn\u00ed v\u00fdznam a slou\u017e\u00ed k vyhodnocov\u00e1n\u00ed relevance webov\u00fdch str\u00e1nek na vyhled\u00e1vac\u00ed dotazy. Typick\u00e9 osv\u011bd\u010den\u00e9 postupy SEO ur\u010duj\u00ed, \u017ee text kotvy je relevantn\u00ed pro str\u00e1nku, na kterou odkazujete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kvalitn\u00ed kotva nen\u00ed v\u0161el\u00e9k na zv\u00fd\u0161en\u00ed prodeje, ale m\u00e1 ur\u010ditou s\u00edlu. P\u0159e\u010dt\u011bte si n\u00e1\u0161 \u010dl\u00e1nek o tom, jak\u00e9 typy kotev existuj\u00ed, jak je spr\u00e1vn\u011b vkl\u00e1dat do textu a jak je vyu\u017e\u00edt ve prosp\u011bch va\u0161\u00ed firmy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dva prvky odkazu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ed zah\u00e1jen\u00edm diskuse o textu kotvy je d\u016fle\u017eit\u00e9 pochopit, co znamen\u00e1 &#8222;text kotvy&#8220;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161t\u011bst\u00ed je to pom\u011brn\u011b jednoduch\u00e9. Anchor text je text odkazu, na kter\u00fd lze kliknout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd odkaz se skl\u00e1d\u00e1 z adresy URL, nap\u0159\u00edklad http:\/\/buybitcionplease.net, a textu &#8211; nap\u0159\u00edklad &#8222;koupit bitcoin levn\u011b&#8220;. V souladu s t\u00edm je kotvou text odkazu. Obvykle se jedn\u00e1 o hledan\u00fd v\u00fdraz, kter\u00fd by \u010dlov\u011bk pou\u017eil k vyhled\u00e1n\u00ed spole\u010dnosti na internetu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V k\u00f3du str\u00e1nky bude zaps\u00e1n takto:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prnews.io\/content\/images\/Screenshot%20(16).png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tlust\u00fd text je kotva. U\u017eivatel na tento text klikne a p\u0159ejde na jinou str\u00e1nku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd odkaz m\u00e1 dva prvky:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Text kotvy.<\/li>\n\n\n\n<li>C\u00edlov\u00e1 adresa URL.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edlov\u00e1 adresa URL je c\u00edl, na kter\u00fd odkaz ukazuje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Text kotvy a c\u00edlov\u00e1 adresa URL mus\u00ed b\u00fdt spr\u00e1vn\u011b sp\u00e1rov\u00e1ny. Nap\u0159\u00edklad by ned\u00e1valo smysl, kdyby text kotvy \u0159\u00edkal &#8222;pl\u00e1\u017eov\u00e9 m\u00ed\u010de&#8220;, pokud by c\u00edlov\u00e1 adresa URL odkazovala na str\u00e1nku o ledn\u00edch medv\u011bdech.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100,000+ media publications;<\/li>\n\t\t<li>get backlinks to your product;<\/li>\n\t\t<li>scale work with content distribution.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je text kotvy pro SEO z\u00e1sadn\u00ed? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Online vyhled\u00e1va\u010de vyu\u017e\u00edvaj\u00ed text kotvy k pochopen\u00ed kontextu spojuj\u00edc\u00ed str\u00e1nky.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kotevn\u00ed text by m\u011bl b\u00fdt relevantn\u00ed ke str\u00e1nce, na kterou odkazuje, tj. p\u0159e\u010dten\u00edm slov a fr\u00e1z\u00ed by u\u017eivatel\u00e9 i vyhled\u00e1va\u010de m\u011bli z\u00edskat p\u0159edstavu o odkazovan\u00e9 str\u00e1nce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edpadn\u00e9 nedodr\u017een\u00ed tohoto pravidla m\u016f\u017ee v\u00e9st k vysok\u00e9 m\u00ed\u0159e odezvy a negativn\u00edmu dopadu na hodnocen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u0159\u00edklad text kotvy zn\u00ed &#8222;Nejlep\u0161\u00ed n\u00e1stroje pro SEO&#8220;, tak\u017ee odkazovan\u00e1 str\u00e1nka by m\u011bla hovo\u0159it o nejlep\u0161\u00edch n\u00e1stroj\u00edch pro SEO a o ni\u010dem jin\u00e9m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spr\u00e1vn\u00e9 c\u00edlov\u00e9 adresy URL<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edlov\u00e9 adresy URL jsou kl\u00ed\u010dov\u00e9 a je t\u0159eba je pe\u010dliv\u011b zv\u00e1\u017eit. Odkazy na URL domovsk\u00e9 str\u00e1nky jsou v dne\u0161n\u00edm post-tu\u010d\u0148\u00e1kovsk\u00e9m prost\u0159ed\u00ed riskantn\u00ed. Vyhn\u011bte se odkazov\u00e1n\u00ed na domovsk\u00e9 str\u00e1nky a m\u00edsto toho odkazujte pouze na intern\u00ed str\u00e1nky webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Odkazov\u00e1n\u00ed na komer\u010dn\u00ed webov\u00e9 str\u00e1nky (tj. str\u00e1nky, kter\u00e9 prod\u00e1vaj\u00ed produkty nebo slu\u017eby) je rizikov\u011bj\u0161\u00ed ne\u017e odkazov\u00e1n\u00ed na str\u00e1nky se zdroji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naproti tomu se sna\u017ete odkazovat na autoritativn\u00ed, d\u016fv\u011bryhodn\u00e9 a d\u016fv\u011bryhodn\u00e9 webov\u00e9 str\u00e1nky, jako jsou Wikipedia, YouTube, Mashable, TechCrunch, Forbes atd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cl\u00e1nky, kter\u00e9 vedle autoritativn\u00edho webu odkazuj\u00ed i na v\u00e1\u0161 web, budou v\u00e1\u0161 web spojovat s autoritativn\u00edm webem pomoc\u00ed kocitace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To bude m\u00edt za n\u00e1sledek zv\u00fd\u0161en\u00ed pozice va\u0161eho webu ve vyhled\u00e1va\u010d\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kotvov\u00e9 &amp;; nekotvov\u00e9 odkazy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Text, kter\u00fd vyberete pro kotvy, je z\u00e1sadn\u00ed z n\u011bkolika d\u016fvod\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sd\u011bluje \u010dten\u00e1\u0159\u016fm, co p\u0159esn\u011b maj\u00ed o\u010dek\u00e1vat, ne\u017e na hypertextov\u00fd odkaz kliknou. Kotevn\u00ed fr\u00e1ze jsou z\u00e1rukou toho, co se nach\u00e1z\u00ed na druh\u00e9 stran\u011b tohoto spojen\u00ed, tak\u017ee mus\u00ed b\u00fdt vysoce pou\u017eiteln\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle po\u010dtu slov se kotevn\u00ed odkazy d\u011bl\u00ed na jednoslovn\u00e9 a v\u00edceslovn\u00e9. \u0158\u00edk\u00e1 se jim tak\u00e9 &#8222;ne\u0159ed\u011bn\u00e9&#8220; a &#8222;\u0159ed\u011bn\u00e9&#8220;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sd\u011bluje v\u00fdpo\u010dt\u016fm Googlu, \u010deho se v\u00e1\u0161 obsah t\u00fdk\u00e1. Algoritmy Googlu vyu\u017e\u00edvaj\u00ed mo\u017enosti ukotven\u00ed, aby si byly jist\u00e9, \u017ee se nedopou\u0161t\u00edte spamov\u00fdch praktik, a aby pochopily t\u00e9mata, na kter\u00e1 ve sv\u00e9 kopii odkazujete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To spot\u0159ebitel\u00e9 vid\u00ed. Pro SEO je to z\u00e1sadn\u00ed, proto\u017ee to vyhled\u00e1va\u010d\u016fm d\u00e1v\u00e1 podstatnou n\u00e1pov\u011bdu o obsahu t\u00e9to odkazovan\u00e9 str\u00e1nky. Je spr\u00e1vn\u00e9, \u017ee pokyny spole\u010dnosti Google t\u00fdkaj\u00edc\u00ed se pou\u017e\u00edv\u00e1n\u00ed textu kotvy jsou rozporupln\u00e9. Na\u0159izuj\u00ed n\u00e1m pou\u017e\u00edvat stru\u010dn\u00e9 a v\u00fdsti\u017en\u00e9 hodnoty a z\u00e1rove\u0148 mohou webovou str\u00e1nku za jejich pou\u017e\u00edv\u00e1n\u00ed potrestat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Relevantn\u00ed text kotvy m\u016f\u017ee hodnotu zp\u011btn\u00e9ho odkazu je\u0161t\u011b zv\u00fd\u0161it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Koneckonc\u016f, ned\u011blejte si starosti s p\u0159\u00edli\u0161nou optimalizac\u00ed textu kotvy ve vnit\u0159n\u00edch hypertextov\u00fdch odkazech. Takov\u00fd trest absolutn\u011b nehroz\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ob\u010das se st\u00e1v\u00e1, \u017ee redakce webu vr\u00e1t\u00ed text na\u0161im klient\u016fm k p\u0159epracov\u00e1n\u00ed. V koment\u00e1\u0159\u00edch se p\u00ed\u0161e, \u017ee publikace povoluje pouze kotevn\u00ed (nebo nekotevn\u00ed) odkazy.  V neukotviteln\u00fdch odkazech se m\u00edsto kotvy pou\u017e\u00edvaj\u00ed slova jako &#8222;zde&#8220;, &#8222;tam&#8220;, &#8222;pod\u00edvejte se&#8220;, &#8222;str\u00e1nka&#8220; nebo prost\u011b adresa URL str\u00e1nky (site.io, https: \/\/site.io\/ apod.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Str\u00e1nky mohou pou\u017e\u00edvat oba typy odkaz\u016f, aby byl text p\u0159irozen\u011bj\u0161\u00ed. Vyhled\u00e1va\u010de si neukotven\u00fdch odkaz\u016f cen\u00ed m\u00e9n\u011b ne\u017e kotevn\u00edch. Proto v\u00e1s weby \u010dasto \u017e\u00e1daj\u00ed, abyste v textu pou\u017e\u00edvali p\u0159esn\u00e9 kotevn\u00ed odkazy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00ed r\u016fzn\u00e9 typy kotevn\u00edch odkaz\u016f, kter\u00e9 je t\u0159eba zv\u00e1\u017eit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u0159esn\u00e1 shoda: text kotvy=kl\u00ed\u010dov\u00e9 slovo.<\/li>\n\n\n\n<li>LSI kotvy: synonyma hlavn\u00edho kl\u00ed\u010dov\u00e9ho slova.<\/li>\n\n\n\n<li>Zna\u010dkov\u00e9 kotvy: pou\u017e\u00edvaj\u00ed n\u00e1zev zna\u010dky jako text.<\/li>\n\n\n\n<li>Kotvy zna\u010dky + kl\u00ed\u010dov\u00e9 slovo.<\/li>\n\n\n\n<li>Obr\u00e1zkov\u00e9 kotvy.<\/li>\n\n\n\n<li>V\u0161eobecn\u00e9 kotvy: &#8222;klikni sem&#8220;, &#8222;toto&#8220;.<\/li>\n\n\n\n<li>Jednotliv\u00e9 kotvy odkaz\u016f: jednodu\u0161e URL.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pro prodejce: komer\u010dn\u00ed kotvy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Komer\u010dn\u00ed kotvy, stejn\u011b jako b\u011b\u017en\u00e9 kotvy, podporuj\u00ed n\u00e1v\u0161t\u011bvy webu. Jak rozli\u0161it komer\u010dn\u00ed kotvu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obsahuje slova &#8222;koupit&#8220;, &#8222;prodej&#8220;, &#8222;cena&#8220;.<\/li>\n\n\n\n<li>V textu kolem odkazu jsou tak\u00e9 slova &#8222;v\u00fdprodej&#8220;, &#8222;cena&#8220;, &#8222;levn\u00fd&#8220;, &#8222;v\u00fdhodn\u00fd&#8220;.<\/li>\n\n\n\n<li>Komer\u010dn\u00ed kotvy jsou \u010dasto ps\u00e1ny nep\u0159irozen\u00fdm zp\u016fsobem. Lid\u00e9 takto nemluv\u00ed a nep\u00ed\u0161\u00ed. Ale vyhled\u00e1vac\u00ed dotazy jsou formulov\u00e1ny p\u0159esn\u011b takto: &#8222;koupit iPhone levn\u011b&#8220; nebo &#8222;klikov\u00fd h\u0159\u00eddel cena&#8220;.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tajemn\u00edk pro textov\u00e9 ukotven\u00ed p\u0159\u00edsp\u011bvk\u016f pro hosty<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejlep\u0161\u00ed postupy, kter\u00e9 je t\u0159eba m\u00edt na pam\u011bti:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>Napi\u0161te relevantn\u00ed text kotvy.<\/li>\n\n\n<li>Vyhn\u011bte se odkazov\u00e1n\u00ed na spamov\u00e9 str\u00e1nky a z nich.<\/li>\n\n\n<li>Pou\u017e\u00edv\u00e1n\u00ed textu kotvy bohat\u00e9ho na kl\u00ed\u010dov\u00e1 slova u intern\u00edch odkaz\u016f by m\u011blo b\u00fdt minim\u00e1ln\u00ed.<\/li>\n\n\n<li>V\u011bnujte pozornost okoln\u00edmu textu a pak se rozhodn\u011bte pro text kotvy.<\/li>\n\n\n<li>P\u0159irozen\u011b vlo\u017ete text kotvy. Odkazy by nikdy nem\u011bly p\u016fsobit nepat\u0159i\u010dn\u011b nebo podez\u0159ele.<\/li>\n\n\n<li>Pou\u017e\u00edvejte kotvy LSI. Najd\u011bte optim\u00e1ln\u00ed pom\u011br kotev r\u016fzn\u00fdch typ\u016f. Pou\u017e\u00edv\u00e1n\u00ed stejn\u00e9ho kl\u00ed\u010dov\u00e9ho slova jako kotevn\u00edho textu je \u0161patn\u00e1 praxe, proto\u017ee poka\u017ed\u00e9, kdy\u017e to ud\u011bl\u00e1te, p\u0159ibl\u00ed\u017e\u00edte sv\u016fj web k penalizaci ze strany Googlu.<\/li>\n\n\n<li>Pamatujte, \u017ee optimalizace textu kotvy je stejn\u011b d\u016fle\u017eit\u00e1 jako jak\u00fdkoli jin\u00fd prvek SEO.<\/li>\n\n\n<li>Zkontrolujte klikatelnost kotvy.<\/li>\n\n\n<li>Nepou\u017e\u00edvejte p\u0159\u00edli\u0161 mnoho kl\u00ed\u010dov\u00fdch slov.<\/li>\n\n\n<li>Ned\u011blejte dlouh\u00fd text kotvy.<\/li>\n\n<\/ol>.\n\n\n\n<p class=\"wp-block-paragraph\">V SEO je ka\u017ed\u00fd p\u0159\u00edpad jin\u00fd. Vyplat\u00ed se zohlednit zvl\u00e1\u0161tnosti konkr\u00e9tn\u00edho projektu. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak napsat kotvu, aby nebyla pova\u017eov\u00e1na za spam<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Str\u00e1nky v\u00e1s \u017e\u00e1daj\u00ed o opravu nejen tehdy, kdy\u017e je kotev m\u00e1lo, ale tak\u00e9 kdy\u017e jsou \u0161patn\u011b napsan\u00e9. D\u011bje se tak ze strachu z penalizace ze strany Googlu nebo Yandexu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161echno by se m\u011blo pou\u017e\u00edvat s m\u00edrou. Pokud \u010dlov\u011bk pou\u017eije p\u0159\u00edli\u0161 mnoho kotev se stejn\u00fdmi slovy v textu, vyhled\u00e1va\u010de to budou interpretovat jako spam. Abyste se tomu vyhnuli, m\u016f\u017eete kotvy zpest\u0159it: &#8222;kytice r\u016f\u017e\u00ed&#8220; lze zm\u011bnit na &#8222;kr\u00e1sn\u00e1 kytice r\u016f\u017e\u00ed&#8220;, &#8222;kytice r\u016f\u017e\u00ed v Kyjev\u011b&#8220;, &#8222;kytice b\u00edl\u00fdch r\u016f\u017e\u00ed&#8220; atd. Je v\u0161ak lep\u0161\u00ed toho nezneu\u017e\u00edvat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kvalitn\u00ed kotva by m\u011bla p\u0159irozen\u011b zapadat do textu a odpov\u00eddat t\u00e9matu webu. Poru\u0161en\u00ed tohoto pravidla nen\u00ed pova\u017eov\u00e1no za z\u00e1va\u017enou chybu, ale tak\u00e9 z takov\u00e9ho odkazu nez\u00edsk\u00e1te \u017e\u00e1dn\u00e9 v\u00fdhody. Pokud u\u017eivatel nav\u0161t\u00edv\u00ed web, aby se pod\u00edval na film, je nepravd\u011bpodobn\u00e9, \u017ee bude n\u00e1hodou pot\u0159ebovat tak\u00e9 informace o chystan\u00e9 ICO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160patn\u011b napsan\u00e1 kotva bude m\u00edt negativn\u00ed vliv na celou kampa\u0148 SEO. Lid\u00e9 nev\u011b\u0159\u00ed negramotn\u00e9 reklam\u011b. Krom\u011b gramatiky a pravopisu je t\u0159eba d\u00e1vat pozor tak\u00e9 na syntax. Nesouvisl\u00fd soubor slov, nap\u0159\u00edklad &#8222;n\u00e1hradn\u00ed d\u00edly Volvo Polsko levn\u011b&#8220;, bude vyhled\u00e1va\u010d interpretovat jako spam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00ed krit\u00e9ria \u00fasp\u011b\u0161n\u00e9ho textu pro SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nepou\u017e\u00edvejte mnoho stejn\u00fdch kotev.<\/li>\n\n\n\n<li>\u010citeln\u00fd text a kotvy.<\/li>\n\n\n\n<li>\u010citeln\u00fd text a p\u0159irozen\u00e9 kotvy.<\/li>\n<\/ul>\n\n\n\n<style>\n#PRN-content-platform2 {\n    background-image: url(\"https:\/\/prnews.io\/blog\/book.png\");\n    background-position: right top;\n    background-repeat: no-repeat;\n    background-size: 20%;\n}\n#PRN-content-platform-top2 {\n    background: #f9f9f9;\n    margin-top: 10px;\n    margin-bottom: 20px;\n    padding: 10px 10px 0px 10px;\n    border-color: #CCC;\n    border-style: solid;\n    border-width: 2px;\n}\n#PRN-content-platform-btn2\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top2\"> \n<div id=\"PRN-content-platform2\"> <h2>Online Publicity Workbook<\/h2>\n\n    <ul style=\"max-width: 62%px;\">\n        <li>100+ content ideas for your B2B startup;<\/li>\n        <li>ideal for do-it-yourself publicity plans;<\/li>\n        <li>schedule your PR campaign in advance.<\/li>\n    <\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn2\"><a href=\"https:\/\/prnews.io\/get\/tmp-guide\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Get My Free eBook<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Na z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Odstavce, kter\u00e9 jsou organicky vlo\u017eeny do textu, jsou u\u017eite\u010dn\u00e9 pro ka\u017ed\u00e9ho. Str\u00e1nk\u00e1m se zv\u00fd\u0161ila relevance a posunuly se bl\u00ed\u017ee k p\u0159edn\u00edm pozic\u00edm ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a u\u017eivatel\u00e9 r\u00e1di \u010dtou text, kter\u00fd nen\u00ed p\u0159epln\u011bn\u00fd odkazy a kter\u00fd m\u00e1 p\u0159irozen\u00e9 a u\u017eite\u010dn\u00e9 kotvy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159e\u010dt\u011bte si v\u00edce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/guest-posting.html\">Hostovsk\u00fd p\u0159\u00edsp\u011bvek: Pr\u016fvodce krok za krokem, jak za\u010d\u00edt<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/how-to-create-good-content-for-guest-posting.html\">Jak vytvo\u0159it dobr\u00fd obsah pro Guest Posting<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/free-guest-posting-sites.html\">Seznam v\u00edce ne\u017e 200 bezplatn\u00fdch str\u00e1nek pro vkl\u00e1d\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f pro hosty<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/guest-post-outreach-email.html\">Jak napsat oslovovac\u00ed e-mail pro p\u0159\u00edsp\u011bvky pro hosty?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/how-to-get-450-links-from-quality-domains-for-free.html\">Jak z\u00edskat v\u00edce ne\u017e 450 odkaz\u016f z kvalitn\u00edch dom\u00e9n zdarma<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/white-hat-link-building.html\">8 zp\u016fsob\u016f, jak vyu\u017e\u00edt budov\u00e1n\u00ed odkaz\u016f pomoc\u00ed b\u00edl\u00e9ho klobouku pro lep\u0161\u00ed um\u00edst\u011bn\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/link-exchange.html\">V\u00fdm\u011bna odkaz\u016f: Pom\u00e1haj\u00ed, nebo \u0161kod\u00ed va\u0161emu SEO?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/link-building-services.html\">Top 8 slu\u017eeb pro budov\u00e1n\u00ed odkaz\u016f, kter\u00e9 pos\u00edl\u00ed v\u00e1\u0161 web<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/local-link-building.html\">M\u00edstn\u00ed budov\u00e1n\u00ed odkaz\u016f: Specifikace, strategie, n\u00e1stroje<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/85-how-to-use-links-in-a-text.html\">Tvorba odkaz\u016f pro webov\u00e9 str\u00e1nky elektronick\u00fdch obchod\u016f: snadn\u00fd pr\u016fvodce<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Klikateln\u00fd text napsan\u00fd na hypertextov\u00e9m odkazu se naz\u00fdv\u00e1 &#8222;text kotvy&#8222;. Pro vyhled\u00e1va\u010de m\u00e1 z\u00e1sadn\u00ed v\u00fdznam a slou\u017e\u00ed k vyhodnocov\u00e1n\u00ed relevance webov\u00fdch str\u00e1nek na vyhled\u00e1vac\u00ed dotazy. Typick\u00e9 osv\u011bd\u010den\u00e9 postupy SEO ur\u010duj\u00ed, \u017ee text kotvy je relevantn\u00ed pro str\u00e1nku, na kterou odkazujete. Kvalitn\u00ed kotva nen\u00ed v\u0161el\u00e9k na zv\u00fd\u0161en\u00ed prodeje, ale m\u00e1 ur\u010ditou s\u00edlu. P\u0159e\u010dt\u011bte si n\u00e1\u0161 \u010dl\u00e1nek o tom, jak\u00e9 typy kotev existuj\u00ed, jak je spr\u00e1vn\u011b vkl\u00e1dat do textu a jak je vyu\u017e\u00edt ve prosp\u011bch va\u0161\u00ed firmy. Dva prvky odkazu P\u0159ed zah\u00e1jen\u00edm diskuse o textu kotvy je d\u016fle\u017eit\u00e9 pochopit, co znamen\u00e1 &#8222;text kotvy&#8220;. Na\u0161t\u011bst\u00ed je to pom\u011brn\u011b jednoduch\u00e9. Anchor text je text<\/p>\n","protected":false},"author":14,"featured_media":9883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[857],"tags":[338],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-seo-en"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":7,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":12133,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/442\/revisions\/12133"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/9883"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}