{"id":4204,"date":"2021-11-02T09:08:23","date_gmt":"2021-11-02T07:08:23","guid":{"rendered":"\/blog\/?p=4204"},"modified":"2023-03-21T05:45:23","modified_gmt":"2023-03-21T03:45:23","slug":"jak-vytvorit-popis-prace-manazera","status":"publish","type":"post","link":"\/cs\/blog\/jak-vytvorit-popis-prace-manazera.html","title":{"rendered":"Jak vytvo\u0159it popis pr\u00e1ce PR mana\u017eera"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\"><strong>Popis pr\u00e1ce PR mana\u017eera<\/strong>. PR mana\u017eer hraje d\u016fle\u017eitou roli p\u0159i vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu va\u0161\u00ed spole\u010dnosti. Krom\u011b toho, \u017ee pom\u00e1h\u00e1 gener\u00e1ln\u00edmu \u0159editeli komunikovat intern\u011b se zam\u011bstnanci firmy, bude PR mana\u017eer \u010dasto zodpov\u011bdn\u00fd za celou PR strategii a ve\u0161ker\u00e9 PR aktivity firmy a bude hlavn\u00edm kontaktn\u00edm bodem pro dlouh\u00fd seznam medi\u00e1ln\u00edch odborn\u00edk\u016f. Bude \u00fazce spolupracovat s novin\u00e1\u0159i a p\u0159ed\u00e1vat publiku kl\u00ed\u010dov\u00e1 sd\u011blen\u00ed va\u0161\u00ed spole\u010dnosti, co\u017e je z\u00e1sadn\u00ed \u00fakol, kter\u00fd nelze br\u00e1t na lehkou v\u00e1hu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b vytv\u00e1\u0159en\u00ed a udr\u017eov\u00e1n\u00ed t\u011bchto vztah\u016f p\u0159evezme v\u00e1\u0161 budouc\u00ed PR mana\u017eer ned\u00edlnou odpov\u011bdnost za tvorbu p\u0159\u00edb\u011bh\u016f va\u0161\u00ed spole\u010dnosti. K tomu bude muset hluboce porozum\u011bt produkt\u016fm nebo slu\u017eb\u00e1m va\u0161\u00ed spole\u010dnosti, jej\u00ed historii, vytv\u00e1\u0159et PR kampan\u011b, iniciativy a atributy a vyu\u017e\u00edt sv\u016fj p\u0159irozen\u00fd vyprav\u011b\u010dsk\u00fd talent k vytvo\u0159en\u00ed okoln\u00edho p\u0159\u00edb\u011bhu, kter\u00fd oslov\u00ed ve\u0159ejnost. Tento p\u0159\u00edb\u011bh pak budete muset distribuovat do jednoho z mnoha typ\u016f tiskov\u00fdch zpr\u00e1v a dal\u0161\u00edch typ\u016f p\u0159\u00edsp\u011bvk\u016f, rozeslat jej a dr\u017eet si palce, aby m\u011bl dobr\u00fd dosah a zapojen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mana\u017eer PR samoz\u0159ejm\u011b nem\u016f\u017ee plnit v\u0161echny \u00fakoly (i kdy\u017e m\u00e1me tendenci si myslet, \u017ee ano). M\u011bjte na pam\u011bti, \u017ee m\u016f\u017ee pot\u0159ebovat podporu \u0159editele PR, PR freelancera nebo obou! Naj\u00edm\u00e1n\u00ed velk\u00fdch talent\u016f tedy za\u010d\u00edn\u00e1 p\u0159edlo\u017een\u00edm skv\u011bl\u00e9ho popisu pr\u00e1ce. Efektivn\u00ed a poutav\u00fd popis pr\u00e1ce je kl\u00ed\u010dov\u00fd. S trochou \u00fasil\u00ed m\u016f\u017eete vytvo\u0159it pr\u00e1v\u011b skv\u011bl\u00fd popis pr\u00e1ce, d\u00edky kter\u00e9mu z\u00edsk\u00e1te do sv\u00e9 dispozice dlouh\u00fd seznam vysoce talentovan\u00fdch kandid\u00e1t\u016f &#8211; a zajist\u00edte, \u017ee neodrad\u00edte profesion\u00e1ly je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se p\u0159ihl\u00e1s\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1sleduj\u00edc\u00ed popis pracovn\u00ed pozice m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fdm v\u00fdchoz\u00edm bodem, a\u017e p\u0159ijde \u010das naj\u00edt tohoto nezbytn\u00e9ho nov\u00e9ho zam\u011bstnance. Vlastn\u011b v\u00e1s vyz\u00fdv\u00e1m, abyste pou\u017eili n\u00e1sleduj\u00edc\u00ed \u0161ablonu a p\u0159izp\u016fsobili ji pot\u0159eb\u00e1m a po\u017eadavk\u016fm va\u0161\u00ed spole\u010dnosti. Zde je n\u00e1vod, jak na to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Struktura popisu pr\u00e1ce PR mana\u017eera<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sna\u017ete se \u00fadaje uspo\u0159\u00e1dat stru\u010dn\u011b. Struktura popisu pr\u00e1ce se m\u016f\u017ee v jednotliv\u00fdch organizac\u00edch li\u0161it. V\u0161echny popisy pracovn\u00edch m\u00edst v r\u00e1mci jedn\u00e9 spole\u010dnosti by v\u0161ak m\u011bly b\u00fdt standardizovan\u00e9, aby m\u011bly stejnou strukturu a celkov\u00fd vzhled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1sleduj\u00edc\u00ed t\u00e9mata by m\u011bla zahrnovat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e1zev pracovn\u00edho m\u00edsta &#8211; n\u00e1zev pozice.<\/li>\n\n\n\n<li>N\u00e1zev pozice-n\u00e1zev pozice, ke kter\u00e9 se vztahuje tento popis pracovn\u00ed pozice.<\/li>\n\n\n\n<li>Date-datum, kdy byl popis pracovn\u00edho m\u00edsta naps\u00e1n nebo zve\u0159ejn\u011bn.<\/li>\n\n\n\n<li>Hlavn\u00ed \u00fakoly-prim\u00e1rn\u00ed funkce, v\u010detn\u011b toho, jak by je m\u011bl mana\u017eer prezentovat a s jakou frekvenc\u00ed jsou \u00fakoly vykon\u00e1v\u00e1ny. \u00dakoly mus\u00ed b\u00fdt sou\u010d\u00e1st\u00ed pracovn\u00ed funkce a mus\u00ed b\u00fdt skute\u010dn\u011b nezbytn\u00e9 nebo vy\u017eadovan\u00e9 pro spln\u011bn\u00ed t\u00e9to pozice.<\/li>\n\n\n\n<li>Kompetence-znalosti, dovednosti a schopnosti.<\/li>\n\n\n\n<li>Pod\u00e1v\u00e1n\u00ed zpr\u00e1v-p\u0159\u00edm\u00e1 pod\u0159\u00edzenost, pokud je nutn\u00e1, a \u00farove\u0148 dohledu.<\/li>\n\n\n\n<li>P\u0159edpokl\u00e1dan\u00e1 doba v\u00fdkonu pr\u00e1ce-pln\u00fd nebo \u010d\u00e1ste\u010dn\u00fd \u00favazek, typick\u00e1 pracovn\u00ed doba, dny v t\u00fddnu a zda se p\u0159edpokl\u00e1daj\u00ed p\u0159es\u010dasy.<\/li>\n\n\n\n<li>Cestov\u00e1n\u00ed &#8211; \u010detnost cest, kter\u00e9 se u t\u00e9to pozice o\u010dek\u00e1vaj\u00ed, kde se cesty objevuj\u00ed, nap\u0159. m\u00edstn\u00ed nebo v konkr\u00e9tn\u00edch m\u011bstech \u010di zem\u00edch, a zda mohou b\u00fdt cesty p\u0159es noc.<\/li>\n\n\n\n<li>Povinn\u00e9 vzd\u011bl\u00e1n\u00ed a zku\u0161enosti &#8211; vzd\u011bl\u00e1n\u00ed a odborn\u00e9 znalosti vych\u00e1zej\u00edc\u00ed z pot\u0159eb, kter\u00e9 souvisej\u00ed s danou pracovn\u00ed pozic\u00ed a jsou v souladu s po\u017eadavky spole\u010dnosti.<\/li>\n\n\n\n<li>Dal\u0161\u00ed povinnosti-odm\u00edtnut\u00ed odpov\u011bdnosti.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1pl\u0148 pr\u00e1ce by nem\u011bla b\u00fdt p\u0159\u00edli\u0161 dlouh\u00e1. M\u011bl by zahrnovat v\u0161echny pot\u0159ebn\u00e9 informace a b\u00fdt p\u0159esn\u00fd, ale vy\u010derp\u00e1vaj\u00edc\u00ed. Proto se \u0159i\u010fte m\u00fdmi radami.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipy k popisu pr\u00e1ce PR mana\u017eera<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Spravte spr\u00e1vn\u011b n\u00e1zev pracovn\u00ed pozice<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete vyniknout popisem titul\u016f jako &#8222;PR ninja&#8220; nebo &#8222;guru komunikace&#8220;, pravd\u011bpodobn\u011b odrad\u00edte kandid\u00e1ty pr\u00e1v\u011b t\u00edmto jazykem. P\u0159ehnan\u00e9 fr\u00e1ze jako &#8222;mimo tabulky&#8220;, &#8222;sv\u011btov\u00e1 t\u0159\u00edda&#8220;, &#8222;nejlep\u0161\u00ed z nejlep\u0161\u00edch&#8220;, &#8222;rockov\u00e9 hv\u011bzdy&#8220; kandid\u00e1ty sp\u00ed\u0161e odrad\u00ed od pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kreativita m\u016f\u017ee pomoci va\u0161emu n\u00e1zvu pracovn\u00ed pozice, abyste na sebe upozornili, ale nebu\u010fte v popisu p\u0159\u00edli\u0161 origin\u00e1ln\u00ed, abyste nep\u0159i\u0161li o kandid\u00e1ty, kte\u0159\u00ed hledaj\u00ed stejnou pr\u00e1ci pod jin\u00fdm n\u00e1zvem. M\u011bjte na pam\u011bti, \u017ee obsah by m\u011bl b\u00fdt jasn\u00fd a snadno pochopiteln\u00fd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-1024x576.jpg\" alt=\"Typy pracovn\u00edch pozic v PR.\" class=\"wp-image-4208\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-1024x576.jpg 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-300x169.jpg 300w, \/cs\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-150x84.jpg 150w, \/cs\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-768x432.jpg 768w, \/cs\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-1536x864.jpg 1536w, \/cs\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-480x270.jpg 480w, \/cs\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Typy <meta charset=\"utf-8\">Pracovn\u00edch pozic<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"mntl-sc-block_1-0-9\"><strong>Typy n\u00e1zv\u016f pracovn\u00edch m\u00edst<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00e1zev&nbsp;pracovn\u00edho m\u00edsta m\u016f\u017ee popisovat povinnosti dan\u00e9 pozice<\/strong> (&#8222;vedouc\u00ed&#8220;, &#8222;mana\u017eer&#8220;, &#8222;\u0159editel&#8220;, &#8222;\u0161\u00e9f&#8220;, &#8222;nad\u0159\u00edzen\u00fd&#8220;)<\/li>\n\n\n\n<li><strong>N\u00e1pisy pracovn\u00edch pozic odr\u00e1\u017eej\u00ed, co dan\u00e1 osoba v zam\u011bstn\u00e1n\u00ed d\u011bl\u00e1<\/strong>&nbsp; (nap\u0159. &#8222;kucha\u0159&#8220;, &#8222;\u00fa\u010detn\u00ed&#8220;, &#8222;ukl\u00edze\u010dka&#8220;, &#8222;specialista na soci\u00e1ln\u00ed m\u00e9dia&#8220;, &#8222;program\u00e1tor&#8220;, &#8222;koordin\u00e1tor slu\u017eeb pro hosty&#8220;, &#8222;mechanik&#8220; atd.&#8220;<\/li>.\n\n\n\n<li><strong>N\u00e1pisy pracovn\u00edch pozic prozrazuj\u00ed jak \u00farove\u0148, tak pracovn\u00ed povinnosti<\/strong> (&#8222;\u0161\u00e9fkucha\u0159&#8220;, &#8222;hlavn\u00ed \u00fa\u010detn\u00ed&#8220;, &#8222;spr\u00e1vce elektroinstalace&#8220;, &#8222;marketingov\u00fd mana\u017eer&#8220; atd.)<\/li>.\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Za\u010dn\u011bte kr\u00e1tk\u00fdm, poutav\u00fdm p\u0159ehledem spole\u010dnosti<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro tuto pozici je velmi d\u016fle\u017eit\u00e1 informovanost, skute\u010dn\u00fd z\u00e1jem a mo\u017en\u00e1 i zku\u0161enosti v dan\u00e9m oboru. Napi\u0161te tedy popis o jedn\u00e9 a\u017e \u010dty\u0159ech v\u011bt\u00e1ch o spole\u010dnosti, jej\u00edm posl\u00e1n\u00ed, stru\u010dn\u00fd p\u0159ehled hlavn\u00edch funkc\u00ed t\u00e9to pozice a jak p\u0159isp\u00edv\u00e1 k \u0161ir\u0161\u00edm c\u00edl\u016fm spole\u010dnosti.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vyhn\u011bte se superlativ\u016fm nebo extr\u00e9mn\u00edm modifik\u00e1tor\u016fm<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bli byste se vyhnout pou\u017e\u00edv\u00e1n\u00ed jazyka, kter\u00fd se zam\u011b\u0159uje na \u00fazk\u00fd soubor schopnost\u00ed, nap\u0159\u00edklad &#8222;perfekcionist\u00e9&#8220; nebo ti, kte\u0159\u00ed &#8222;v\u011b\u010dn\u011b \u0161\u0165ouraj\u00ed&#8220;. Op\u011bt riskujete, \u017ee obejdete vysoce kvalifikovan\u00e9 talenty, kte\u0159\u00ed by mohli na dan\u00e9 pozici vyniknout i bez t\u011bchto vlastnost\u00ed nebo kte\u0159\u00ed se s t\u00edmto popisem sami neztoto\u017e\u0148uj\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00edle a povinnosti PR mana\u017eera<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pozice mana\u017eera pro vztahy s ve\u0159ejnost\u00ed je mana\u017eersk\u00e1 pr\u00e1ce na st\u0159edn\u00ed \u00farovni pro n\u011bkoho, kdo m\u00e1 2-5 let zku\u0161enost\u00ed v oboru. PR mana\u017ee\u0159i vytv\u00e1\u0159ej\u00ed a udr\u017euj\u00ed \u017e\u00e1douc\u00ed ve\u0159ejn\u00fd profil a pov\u011bst sv\u00e9 spole\u010dnosti nebo klienta t\u00edm, \u017ee komunikuj\u00ed o aktivit\u00e1ch a \u00fasp\u011b\u0161\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odborn\u00edci na vztahy s ve\u0159ejnost\u00ed jsou zodpov\u011bdn\u00ed za zodpov\u00edd\u00e1n\u00ed dotaz\u016f m\u00e9di\u00ed a p\u0159edkl\u00e1d\u00e1n\u00ed p\u0159\u00edb\u011bh\u016f novin\u00e1\u0159\u016fm, p\u0159\u00edpravu medi\u00e1ln\u00edch bal\u00ed\u010dk\u016f a organizac\u00ed akc\u00ed a tiskov\u00fdch konferenc\u00ed. Krom\u011b psan\u00ed tiskov\u00fdch zpr\u00e1v p\u00ed\u0161\u00ed projevy pro vedouc\u00ed p\u0159edstavitele spole\u010dnosti, spolupracuj\u00ed s marketingov\u00fdm specialistou, pom\u00e1haj\u00ed p\u0159i tvorb\u011b komunika\u010dn\u00edch materi\u00e1l\u016f a p\u0159ipravuj\u00ed \u010dl\u00e1nky pro firemn\u00ed zpravodaje. Mana\u017ee\u0159i vztah\u016f s ve\u0159ejnost\u00ed tak\u00e9 d\u011blaj\u00ed v\u0161e pro to, aby \u010delili negativn\u00ed publicit\u011b, a \u0159\u00edd\u00ed krizovou a mimo\u0159\u00e1dnou komunikaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expert na vztahy s ve\u0159ejnost\u00ed bude \u00fazce spolupracovat s v\u00fdkonn\u00fdm t\u00fdmem na realizaci aktivit v oblasti vztah\u016f s ve\u0159ejnost\u00ed, kter\u00e9 zahrnuj\u00ed inovativn\u00ed PR kampan\u011b s c\u00edlem zlep\u0161it pov\u011bdom\u00ed o zna\u010dce a pozitivn\u011b ovlivnit dojem ve\u0159ejnosti. Je tak\u00e9 zodpov\u011bdn\u00fd za vytv\u00e1\u0159en\u00ed a udr\u017eov\u00e1n\u00ed siln\u00fdch vztah\u016f s m\u00e9dii, tvorbu kl\u00ed\u010dov\u00fdch sd\u011blen\u00ed a sledov\u00e1n\u00ed pr\u016fb\u011bhu a metrik kampan\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V popisu je tak\u00e9 vhodn\u00e9 vysv\u011btlit, jak tato pr\u00e1ce a PR aktivity ovliv\u0148uj\u00ed obchodn\u00ed c\u00edle, potenci\u00e1l postupu a jak k tomu mohou p\u0159isp\u011bt \u00fasp\u011bchy PR mana\u017eera.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Povinnosti PR mana\u017eera:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pl\u00e1nov\u00e1n\u00ed, realizace a \u0159\u00edzen\u00ed program\u016f vztah\u016f s ve\u0159ejnost\u00ed&nbsp;<\/li>\n\n\n\n<li>Pl\u00e1nov\u00e1n\u00ed a sestavov\u00e1n\u00ed rozpo\u010dtu pro PR aktivity, programy, akce a iniciativy&nbsp;<\/li>\n\n\n\n<li>Pom\u00e1hat p\u0159i tvorb\u011b a revizi propaga\u010dn\u00edch a marketingov\u00fdch materi\u00e1l\u016f&nbsp;<\/li>.\n\n\n\n<li>Tvorba a revize online obsahu medi\u00e1ln\u00edch inzer\u00e1t\u016f a ozn\u00e1men\u00ed a medi\u00e1ln\u00edch bal\u00ed\u010dk\u016f<\/li>.\n\n\n\n<li>\u010casto dohl\u00ed\u017eejte na firemn\u00ed image a zajist\u011bte, aby byla v souladu se strategi\u00ed a posl\u00e1n\u00edm zna\u010dky<\/li>.\n\n\n\n<li>Kontrolovat a spravovat obsah psan\u00fd pro webov\u00e9 str\u00e1nky a \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch<\/li>\n\n\n\n<li>Vypracov\u00e1vat a uplat\u0148ovat z\u00e1sady a postupy v oblasti PR<\/li>\n\n\n\n<li>Stanoven\u00ed kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti pro odd\u011blen\u00ed PR<\/li>\n\n\n\n<li>M\u011b\u0159en\u00ed a poskytov\u00e1n\u00ed zpr\u00e1v o ka\u017ed\u00e9m PR kampani&nbsp;<\/li>\n\n\n\n<li>Udr\u017eovat dlouhodob\u011b dobr\u00e9 vztahy se v\u0161emi relevantn\u00edmi z\u00fa\u010dastn\u011bn\u00fdmi stranami, jako jsou m\u00edstn\u00ed \u00fa\u0159ady, vlivn\u00e9 osoby, lid\u00e9 z m\u00e9di\u00ed, politici atd.<\/li>.\n\n\n\n<li>Vyhled\u00e1v\u00e1n\u00ed, naj\u00edm\u00e1n\u00ed, p\u0159ij\u00edm\u00e1n\u00ed a \u0161kolen\u00ed nov\u00fdch \u010dlen\u016f t\u00fdmu pro styk s ve\u0159ejnost\u00ed<\/li>\n\n\n\n<li>Psat a p\u0159edkl\u00e1dat p\u0159\u00edb\u011bhy o zna\u010dce v r\u016fzn\u00fdch m\u00e9di\u00edch s c\u00edlem podpo\u0159it p\u0159\u00edtomnost spole\u010dnosti a zv\u00fd\u0161it jej\u00ed anga\u017eovanost<\/li>\n\n\n\n<li>Vytvo\u0159en\u00ed strategie vztah\u016f s ve\u0159ejnost\u00ed, dopln\u011bn\u00e9 o c\u00edle a rozpo\u010det<\/li>\n\n\n\n<li>Vytv\u00e1\u0159et, upravovat a aktualizovat propaga\u010dn\u00ed materi\u00e1ly, jako jsou let\u00e1ky, bro\u017eury, let\u00e1ky apod.<\/li>.\n\n\n\n<li>Vyhled\u00e1v\u00e1n\u00ed p\u0159\u00edle\u017eitost\u00ed pro sponzoring a propagaci<\/li>\n\n\n\n<li>P\u0159ipravte se pro veden\u00ed pravideln\u00e9 zpr\u00e1vy s kl\u00ed\u010dov\u00fdmi ukazateli v\u00fdkonnosti, v\u00fddaj\u016f, doporu\u010den\u00edmi a trendy<\/li>.\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vzd\u011bl\u00e1v\u00e1n\u00ed\/stupn\u011b pro mana\u017eera pro styk s ve\u0159ejnost\u00ed<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Efektivn\u00ed mana\u017ee\u0159i public relations se p\u0159i pl\u00e1nov\u00e1n\u00ed a pln\u011bn\u00ed c\u00edl\u016f spol\u00e9haj\u00ed na zku\u0161enosti a sv\u00e9 vzd\u011bl\u00e1n\u00ed (\u010dast\u011bji celo\u017eivotn\u00ed sebevzd\u011bl\u00e1v\u00e1n\u00ed).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Znalosti a po\u017eadavky na PR mana\u017eera:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00edt bakal\u00e1\u0159sk\u00e9 vzd\u011bl\u00e1n\u00ed v oboru Public Relations, \u017eurnalistika, komunikace nebo marketing se zam\u011b\u0159en\u00edm na PR nebo reklamu, anglick\u00fd jazyk.<\/li>\n\n\n\n<li>Mus\u00ed b\u00fdt sebev\u011bdom\u00fd komunik\u00e1tor a prezent\u00e1tor<\/li>.\n\n\n\n<li>Mus\u00ed m\u00edt vynikaj\u00edc\u00ed verb\u00e1ln\u00ed a p\u00edsemn\u00e9 komunika\u010dn\u00ed dovednosti<\/li>\n\n\n\n<li>Mus\u00ed m\u00edt vynikaj\u00edc\u00ed organiza\u010dn\u00ed a pl\u00e1novac\u00ed schopnosti<\/li>\n\n\n\n<li>Mus\u00ed pln\u011b rozum\u011bt pot\u0159eb\u00e1m m\u00e9di\u00ed a vztah\u016fm s nimi<\/li>\n\n\n\n<li>B\u00fdt iniciativn\u00ed, spolehliv\u00fd, zodpov\u011bdn\u00fd a p\u0159esn\u00fd se smyslem pro detail<\/li>\n\n\n\n<li>Vykazovat schopnost zachov\u00e1vat d\u016fv\u011brnost informac\u00ed<\/li>\n\n\n\n<li>Taktick\u00e1 znalost v\u0161ech z\u00e1kladn\u00edch platforem soci\u00e1ln\u00edch m\u00e9di\u00ed<\/li>\n\n\n\n<li>Schopnost pracovat s n\u00e1ro\u010dn\u00fdmi \u00fakoly, \u010dasto po dlouh\u00e9 hodiny<\/li>\n\n\n\n<li>\u0160irok\u00e1 m\u00edra kreativity a volnosti<\/li>\n\n\n\n<li>Samostatnost s pozitivn\u00edm a profesion\u00e1ln\u00edm p\u0159\u00edstupem k povinnostem<\/li>\n\n\n\n<li>prokazateln\u00e1 zku\u0161enost s \u00fasp\u011b\u0161n\u00fdmi PR kampan\u011bmi&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zam\u011b\u0159en\u00ed odpov\u011bdnosti na r\u016fst a rozvoj<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nevyjmenov\u00e1vejte pouze seznam nudn\u00fdch ka\u017edodenn\u00edch \u00fakol\u016f, vyhn\u011bte se dlouh\u00e9mu, odr\u00e1\u017ekov\u00e9mu seznamu odpov\u011bdnost\u00ed nebo kvalifikac\u00ed. Ka\u017ed\u00fd uchaze\u010d by m\u011bl zn\u00e1t sv\u00e9 perspektivy ve firm\u011b a ve sv\u00e9 profesn\u00ed kari\u00e9\u0159e. Proto v\u010detn\u011b mo\u017en\u00fdch rol\u00ed pro pov\u00fd\u0161en\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>P\u0159idejte do popisu pr\u00e1ce PR mana\u017eera z\u0159eknut\u00ed se odpov\u011bdnosti<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je dobr\u00e9 p\u0159idat odstavec, kter\u00fd zmi\u0148uje, \u017ee popis pr\u00e1ce nen\u00ed koncipov\u00e1n tak, aby pokr\u00fdval nebo obsahoval vy\u010derp\u00e1vaj\u00edc\u00ed v\u00fd\u010det v\u0161ech \u010dinnost\u00ed, povinnost\u00ed nebo odpov\u011bdnost\u00ed, kter\u00e9 jsou po PR mana\u017eerovi po\u017eadov\u00e1ny. Povinnosti a odpov\u011bdnosti v oblasti PR se mohou kdykoli zm\u011bnit nebo se mohou objevit nov\u00e9, a\u0165 u\u017e s upozorn\u011bn\u00edm nebo bez n\u011bj.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Co m\u016f\u017eete od organizace o\u010dek\u00e1vat<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V t\u00e9to \u010d\u00e1sti popi\u0161te, co kandid\u00e1tovi nab\u00edz\u00edte. Zahr\u0148te netrivi\u00e1ln\u00ed \u00fakoly pro profesn\u00ed r\u016fst, bezplatn\u00e9 odborn\u00e9 kurzy, bonusy, \u010dlenstv\u00ed v posilovn\u011b a dal\u0161\u00ed atraktivn\u00ed a u\u017eite\u010dn\u00e9 v\u011bci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>P\u0159id\u00e1n\u00ed podpisov\u00fdch \u0159\u00e1dk\u016f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podpisy jsou d\u016fle\u017eit\u00fdm prvkem popisu pr\u00e1ce. Ukazuj\u00ed, \u017ee popis pr\u00e1ce byl schv\u00e1len a \u017ee zam\u011bstnanec rozum\u00ed po\u017eadavk\u016fm a z\u00e1kladn\u00edm povinnostem pozice.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>P\u0159em\u00fd\u0161lejte dvakr\u00e1t<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvo\u0159en\u00ed nov\u00e9 pozice nebo p\u0159ijet\u00ed nov\u00e9ho \u010dlov\u011bka je citliv\u00fd krok a nov\u00e1 polo\u017eka v rozpo\u010dtu. Promyslete si c\u00edle, kter\u00e9 by m\u011bl PR mana\u017eer plnit, a ujist\u011bte se, \u017ee intern\u00edho odborn\u00edka na PR skute\u010dn\u011b pot\u0159ebujete. V ostatn\u00edch p\u0159\u00edpadech zva\u017ete slu\u017eby platformy PRNEWS.IO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PRNEWS.IO je finan\u010dn\u011b nen\u00e1ro\u010dn\u00fd n\u00e1stroj pro tvorbu obsahu, vyhled\u00e1v\u00e1n\u00ed a oslovov\u00e1n\u00ed relevantn\u00edch novin\u00e1\u0159\u016f, distribuci va\u0161eho obsahu. PRNEWS.IO m\u00e1 dlouholet\u00e9 zku\u0161enosti s copywritingem a \u017eurnalistikou p\u0159i tvorb\u011b poutav\u00fdch \u010dl\u00e1nk\u016f, reklamn\u00edch p\u0159\u00edsp\u011bvk\u016f a profesion\u00e1ln\u00edch tiskov\u00fdch zpr\u00e1v. Tvorba a distribuce obsahu je jejich z\u00e1le\u017eitost\u00ed a d\u011blaj\u00ed to efektivn\u011b. Zaru\u010duj\u00ed, \u017ee v\u00e1\u0161 obsah nap\u00ed\u0161\u00ed, zkontroluj\u00ed, schv\u00e1l\u00ed a ode\u0161lou do dvou dn\u016f.&nbsp;<\/p>\n\n\n &#8222;large&#8220;, &#8222;linkDestination&#8220;: &#8222;large&#8220;: &#8222;large&#8220;, &#8222;linkDestination&#8220;: &#8222;none&#8220;} &#8211;>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"702\" src=\"\/blog\/wp-content\/uploads\/2021\/10\/table-1024x702.jpg\" alt=\"pr manager vs. prnews.io\" class=\"wp-image-4081\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/10\/table-1024x702.jpg 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/10\/table-300x206.jpg 300w, \/cs\/blog\/wp-content\/uploads\/2021\/10\/table-150x103.jpg 150w, \/cs\/blog\/wp-content\/uploads\/2021\/10\/table-768x526.jpg 768w, \/cs\/blog\/wp-content\/uploads\/2021\/10\/table-1536x1052.jpg 1536w, \/cs\/blog\/wp-content\/uploads\/2021\/10\/table-2048x1403.jpg 2048w, \/cs\/blog\/wp-content\/uploads\/2021\/10\/table-480x329.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!-- \/wp:post-content -->\n\n<!-- wp:heading -->\n<h2>Z\u00e1v\u011bre\u010dn\u00e1 slova: Popis pr\u00e1ce PR mana\u017eera<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>V\u00fd\u0161e uveden\u00fd <a href=\"https:\/\/prnews.io\/blog\/range-of-jobs-in-public-relations.html\">popis pr\u00e1ce<\/a> m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fdm prvn\u00edm krokem p\u0159i hled\u00e1n\u00ed tohoto nezbytn\u00e9ho nov\u00e9ho zam\u011bstnance. Nezapome\u0148te, \u017ee existuje mnoho dal\u0161\u00edch podobn\u00fdch pozic v oblasti PR, jako nap\u0159\u00edklad Junior PR mana\u017eer, Mana\u017eer extern\u00ed komunikace, Mana\u017eer pro vztahy s ve\u0159ejnost\u00ed, Mana\u017eer pro vztahy s ve\u0159ejnost\u00ed, Mana\u017eer pro komunikaci atd. Pokud tedy chcete dal\u0161\u00ed popisy pracovn\u00edch pozic nebo nov\u00fd \u010dl\u00e1nek o PR pozic\u00edch, dejte mi v\u011bd\u011bt v koment\u00e1\u0159\u00edch n\u00ed\u017ee.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<!-- Shortcode [ctanew] does not exist -->\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>P\u0159e\u010dt\u011bte si v\u00edce:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><a href=\"https:\/\/prnews.io\/blog\/how-to-hire-a-pr-manager.html\">Jak najmout PR mana\u017eera<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/prnews.io\/blog\/pr-points.html\">PR t\u011blo: Jak m\u011b\u0159\u00edme \u00fasp\u011b\u0161nost PR kampan\u00ed v PRNEWS.IO<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/prnews.io\/blog\/functions-users-especially-like-in-prnews.html\">5 podce\u0148ovan\u00fdch funkc\u00ed, kter\u00e9 si u\u017eivatel\u00e9 v PRNEWS obzvl\u00e1\u0161\u0165 obl\u00edbili<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->","protected":false},"excerpt":{"rendered":"<p>Popis pr\u00e1ce PR mana\u017eera. PR mana\u017eer hraje d\u016fle\u017eitou roli p\u0159i vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu va\u0161\u00ed spole\u010dnosti. Krom\u011b toho, \u017ee pom\u00e1h\u00e1 gener\u00e1ln\u00edmu \u0159editeli komunikovat intern\u011b se zam\u011bstnanci firmy, bude PR mana\u017eer \u010dasto zodpov\u011bdn\u00fd za celou PR strategii a ve\u0161ker\u00e9 PR aktivity firmy a bude hlavn\u00edm kontaktn\u00edm bodem pro dlouh\u00fd seznam medi\u00e1ln\u00edch odborn\u00edk\u016f. Bude \u00fazce spolupracovat s novin\u00e1\u0159i a p\u0159ed\u00e1vat publiku kl\u00ed\u010dov\u00e1 sd\u011blen\u00ed va\u0161\u00ed spole\u010dnosti, co\u017e je z\u00e1sadn\u00ed \u00fakol, kter\u00fd nelze br\u00e1t na lehkou v\u00e1hu. Krom\u011b vytv\u00e1\u0159en\u00ed a udr\u017eov\u00e1n\u00ed t\u011bchto vztah\u016f p\u0159evezme v\u00e1\u0161 budouc\u00ed PR mana\u017eer ned\u00edlnou odpov\u011bdnost za tvorbu p\u0159\u00edb\u011bh\u016f va\u0161\u00ed spole\u010dnosti. K tomu bude muset hluboce porozum\u011bt produkt\u016fm nebo slu\u017eb\u00e1m va\u0161\u00ed spole\u010dnosti,<\/p>\n","protected":false},"author":5,"featured_media":4205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[863],"class_list":["post-4204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations","tag-startups"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/4204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=4204"}],"version-history":[{"count":8,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/4204\/revisions"}],"predecessor-version":[{"id":11418,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/4204\/revisions\/11418"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/4205"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=4204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=4204"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=4204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}