{"id":4063,"date":"2021-10-12T16:05:16","date_gmt":"2021-10-12T14:05:16","guid":{"rendered":"\/blog\/?p=4063"},"modified":"2023-03-21T05:45:55","modified_gmt":"2023-03-21T03:45:55","slug":"nejlepsi-komunikacni-kanaly-pro-podniky","status":"publish","type":"post","link":"\/cs\/blog\/nejlepsi-komunikacni-kanaly-pro-podniky.html","title":{"rendered":"Nejlep\u0161\u00ed komunika\u010dn\u00ed kan\u00e1ly pro firmy"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">V\u0161ichni zn\u00e1me d\u016fvod, kter\u00fd zm\u011bnil pravidla podnik\u00e1n\u00ed. N\u011bkter\u00e9 komunika\u010dn\u00ed kan\u00e1ly jsou ji\u017e histori\u00ed, proto\u017ee nefunguj\u00ed k dobr\u00e9mu. Jin\u00e9 se z\u00e1rove\u0148 staly osv\u011bd\u010den\u00fdmi postupy, kter\u00e9 je t\u0159eba dodr\u017eovat. A zdrav\u00e1 kombinace oboj\u00edho je spr\u00e1vn\u00e1 cesta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bez velk\u00e9ho varov\u00e1n\u00ed to byla pandemie, kter\u00e1 zcela p\u0159evr\u00e1tila podnikatelsk\u00e9 prost\u0159ed\u00ed naruby. A to, co kdysi fungovalo, zp\u016fsobilo chaos a \u010del\u00ed v\u00fdpadk\u016fm v komunikaci a informovanosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto zm\u011bny byly tak rozs\u00e1hl\u00e9, \u017ee by jejich zaveden\u00ed za norm\u00e1ln\u00edch okolnost\u00ed trvalo roky. V d\u016fsledku toho musely podniky tyto zm\u011bny konsolidovat, aby rychle p\u0159ehodnotily a znovu promyslely sv\u00e9 hodnoty.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se pod\u00edv\u00e1me na \u010d\u00edsla, zjist\u00edme, \u017ee 86 % zam\u011bstnanc\u016f a vedouc\u00edch pracovn\u00edk\u016f uv\u00e1d\u00ed jako d\u016fvod nedostatek efektivn\u00ed spolupr\u00e1ce a komunikace. To znamen\u00e1, \u017ee ne v\u0161echny podniky si s t\u00edmto \u00fakolem poradily. Ale ty, kter\u00e9 se t\u011bmto zm\u011bn\u00e1m p\u0159izp\u016fsobily, maj\u00ed bl\u00edzko ke zv\u00fd\u0161en\u00ed produktivity a\u017e o 25 procent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Obvykl\u00e9 komunika\u010dn\u00ed kan\u00e1ly a jejich rozli\u0161en\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obecn\u011b lze pou\u017e\u00edt form\u00e1ln\u00ed nebo neform\u00e1ln\u00ed, ofici\u00e1ln\u00ed nebo neofici\u00e1ln\u00ed komunika\u010dn\u00ed kan\u00e1ly. Nejlep\u0161\u00ed je, \u017ee je m\u016f\u017eete kombinovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ofici\u00e1ln\u00edm kan\u00e1lem m\u016f\u017ee b\u00fdt funkce koment\u00e1\u0159\u016f v Dokumentech Google nebo e-mail. Naopak neform\u00e1ln\u00edm m\u016f\u017ee b\u00fdt rychl\u00fd osobn\u00ed rozhovor nebo kr\u00e1tk\u00fd telefonick\u00fd rozhovor dvou produktov\u00fdch design\u00e9r\u016f b\u011bhem p\u0159est\u00e1vky na ob\u011bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi ofici\u00e1ln\u00ed kan\u00e1ly pat\u0159\u00ed nap\u0159\u00edklad t\u00fdmov\u00e1 chatovac\u00ed aplikace, e-mail nebo ka\u017edodenn\u00ed osobn\u00ed sch\u016fzky. Ty neofici\u00e1ln\u00ed nab\u00edzej\u00ed stejn\u00e9 n\u00e1stroje, kter\u00e9 se nepou\u017e\u00edvaj\u00ed ka\u017ed\u00fd den. Nap\u0159\u00edklad va\u0161e spole\u010dnost pou\u017e\u00edv\u00e1 jako ofici\u00e1ln\u00ed aplikaci pro videochat aplikaci Zoom. P\u0159esto pro spojen\u00ed s n\u00e1vrh\u00e1\u0159i produkt\u016f, kte\u0159\u00ed pracuj\u00ed na d\u00e1lku, v\u00e1\u0161 t\u00fdm pou\u017e\u00edv\u00e1 slu\u017ebu Google Meet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nejlep\u0161\u00ed komunika\u010dn\u00ed kan\u00e1ly pro firmy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">St\u00e1le si mysl\u00edte, \u017ee soci\u00e1ln\u00ed m\u00e9dia jsou jedn\u00edm z nejlep\u0161\u00edch komunika\u010dn\u00edch kan\u00e1l\u016f? Pak se zamyslete je\u0161t\u011b jednou. Efektivn\u00ed komunikace je mnohem v\u00edc ne\u017e to. Kdy\u017e budete myslet v prvn\u00ed \u0159ad\u011b na sv\u00e9 z\u00e1kazn\u00edky, budete schopni naj\u00edt st\u0159\u00edbrnou te\u010dku, kter\u00e1 bude vyhovovat v\u00e1m i va\u0161im z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle <a href=\"https:\/\/www.statista.com\/statistics\/1263298\/business-messaging-channels-preferred-by-smartphone-users-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Statista<\/a> t\u00e9m\u011b\u0159 p\u011bt z deseti respondent\u016f (46 %) preferuje e-mail jako jeden z nejlep\u0161\u00edch komunika\u010dn\u00edch kan\u00e1l\u016f v podnik\u00e1n\u00ed. Pro 25 % respondent\u016f jsou obl\u00edben\u00fdmi komunika\u010dn\u00edmi kan\u00e1ly SMS a WhatsApp, zat\u00edmco 12 tvrd\u00ed, \u017ee jejich prvn\u00ed volbou je Facebook Messenger. Dal\u0161\u00edm preferovan\u00fdm komunika\u010dn\u00edm kan\u00e1lem pro podnik\u00e1n\u00ed jsou telefonn\u00ed hovory. Vyu\u017e\u00edv\u00e1 ho 24 procent respondent\u016f. A soci\u00e1ln\u00ed platformy jako Instagram a TikTok jsou tradi\u010dn\u00edmi kan\u00e1ly pro p\u0159ibli\u017en\u011b 10 procent respondent\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Emailov\u00e9 newslettery jsou \u017ehav\u00e9 jako nikdy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1 se \u0159\u00edci, \u017ee e-mailov\u00e9 newslettery jsou op\u011bt v kurzu. A\u010dkoli se nejedn\u00e1 o novou technologii, zauj\u00edm\u00e1 v z\u00e1kaznick\u00e9 zku\u0161enosti \u00fast\u0159edn\u00ed m\u00edsto. M\u016f\u017eete pl\u00e1novat sch\u016fzky, ps\u00e1t aktualizace, newslettery, sd\u00edlet odkazy a mnoho dal\u0161\u00edho. Nejl\u00e9pe ji vyu\u017eijete, kdy\u017e pot\u0159ebujete zaznamenat danou konverzaci &#8211; nebo soubory sd\u00edlen\u00e9 v dan\u00e9m vl\u00e1kn\u011b. Uznejte, \u017ee n\u011bkter\u00e9 soukrom\u00e9 platformy zalo\u017een\u00e9 na p\u0159edplatn\u00e9m, jako je Patreon nebo TinyLetter, funguj\u00ed jen pro spisovatele.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email z\u016fst\u00e1v\u00e1 jedn\u00edm z nejlep\u0161\u00edch a nejobl\u00edben\u011bj\u0161\u00edch kan\u00e1l\u016f p\u00edsemn\u00e9 komunikace. Pro\u010d? Proto\u017ee m\u016f\u017ee pomoci vybudovat osobn\u011bj\u0161\u00ed vztah se \u010dten\u00e1\u0159i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Soci\u00e1ln\u00ed m\u00e9dia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je t\u011b\u017ek\u00e9 pop\u0159\u00edt, \u017ee rok 2020 byl pro soci\u00e1ln\u00ed m\u00e9dia obrovsk\u00fd. Sv\u011bt byl nucen se uzav\u0159\u00edt; proto raketov\u011b vzrostlo pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed. A firmy se spol\u00e9haj\u00ed na influencery, aby zv\u00fd\u0161ily sv\u016fj dosah a loajalitu ke zna\u010dce.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se v\u0161ak o to, \u017ee soci\u00e1ln\u00ed m\u00e9dia jsou nejm\u00e9n\u011b personalizovan\u00fdm komunika\u010dn\u00edm kan\u00e1lem. Pod\u00edvejme se pro\u010d. Kdy\u017e si budete cht\u00edt koupit t\u0159eba auto, ud\u011bl\u00e1te to jen tak, \u017ee se pokoch\u00e1te p\u0159\u00edsp\u011bvkem na Facebooku nebo Instagramu? Je pravd\u011bpodobn\u00e9, \u017ee to ud\u011bl\u00e1te jako v\u011bt\u0161ina lid\u00ed &#8211; promluv\u00edte si s profesion\u00e1ln\u00edm prodejcem. A v tom je pr\u00e1v\u011b ten probl\u00e9m. Telefonick\u00e9 a osobn\u00ed rozhovory maj\u00ed nejmen\u0161\u00ed dosah, ale co d\u011blaj\u00ed &#8211; nab\u00edzej\u00ed nejosobn\u011bj\u0161\u00ed z\u00e1\u017eitek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedine\u010dnost va\u0161\u00ed firmy v\u00e1m samoz\u0159ejm\u011b pom\u016f\u017ee ur\u010dit priority v seznamu komunika\u010dn\u00edch kan\u00e1l\u016f, kter\u00e9 pro ni nejl\u00e9pe funguj\u00ed. Ka\u017edop\u00e1dn\u011b, aby v\u00e1m v\u00e1\u0161 profil na soci\u00e1ln\u00edch s\u00edt\u00edch l\u00e9pe slou\u017eil, je rozumn\u00e9 implementovat funkci \u017eiv\u00e9ho chatu. Jak ukazuj\u00ed data, 82 % z\u00e1kazn\u00edk\u016f d\u00e1v\u00e1 p\u0159ednost tomuto druhu komunikace p\u0159ed ostatn\u00edmi. A pouze 44 procent z nich vyu\u017eije k jedn\u00e1n\u00ed telefon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed je, \u017ee ka\u017ed\u00e1 jednotliv\u00e1 soci\u00e1ln\u00ed m\u00e9dia jsou zna\u010dn\u011b odli\u0161n\u00e1. Ka\u017ed\u00e1 platforma m\u00e1 sv\u00e9 demografick\u00e9 charakteristiky a koncepty. A kdy\u017e v\u00edte, kdo je va\u0161e ide\u00e1ln\u00ed publikum, v\u00edte, kde se nach\u00e1z\u00ed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Textov\u00e9 zpr\u00e1vy\/SMS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkte\u0159\u00ed prodejci d\u00e1vaj\u00ed p\u0159ednost textov\u00fdm zpr\u00e1v\u00e1m, proto\u017ee 57 % lid\u00ed r\u00e1do pou\u017e\u00edv\u00e1 platformy pro rychl\u00e9 zas\u00edl\u00e1n\u00ed zpr\u00e1v. A tak\u00e9 rychleji reaguj\u00ed prost\u0159ednictv\u00edm textov\u00fdch zpr\u00e1v. T\u00e9m\u011b\u0159 <a href=\"https:\/\/simpletexting.com\/blog\/text-sms-marketing-statistics-2021\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">60 % spot\u0159ebitel\u016f<\/a> odpov\u00ed na textovou zpr\u00e1vu v pr\u016fm\u011bru do 1-2 minut. N\u011bkte\u0159\u00ed lid\u00e9 prost\u011b reaguj\u00ed na obchodn\u00ed zpr\u00e1vy rychleji ne\u017e na telefon\u00e1ty. Pokud tedy va\u0161im z\u00e1kazn\u00edk\u016fm nevyhovuj\u00ed, nab\u00eddn\u011bte jim jin\u00e9 mo\u017enosti. A uvid\u00edte lep\u0161\u00ed v\u00fdsledek pro mnohem v\u00edce z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samy o sob\u011b jsou SMS v\u00fdkonn\u00fdm n\u00e1strojem pro zapojen\u00ed, kter\u00fd umo\u017e\u0148uje firm\u00e1m pos\u00edlat z\u00e1kazn\u00edk\u016fm stru\u010dn\u00e9 a v\u010dasn\u00e9 zpr\u00e1vy. Nav\u00edc mohou st\u00e1le o\u010dek\u00e1vat rychlou odezvu. Stejn\u011b jako e-mail, i textov\u00e9 zpr\u00e1vy je t\u0159eba pou\u017e\u00edvat ve spr\u00e1vn\u00fd \u010das a ve spr\u00e1vn\u00e9m p\u0159\u00edpad\u011b. Samoz\u0159ejm\u011b pokud chcete zv\u00fd\u0161it d\u016fv\u011bru z\u00e1kazn\u00edk\u016f i n\u00e1vratnost investic do firemn\u00edch zpr\u00e1v.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Videohovory<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pamatujete si na mno\u017estv\u00ed videohovor\u016f, kter\u00e9 jsme m\u011bli na za\u010d\u00e1tku pandemie? Zpo\u010d\u00e1tku to bylo ohromuj\u00edc\u00ed. Dnes firmy tento kan\u00e1l pou\u017e\u00edvaj\u00ed jako novou normu. P\u0159\u00edjemn\u00e9 je, \u017ee dnes nemus\u00edte b\u00fdt s n\u011bk\u00fdm fyzicky ve stejn\u00e9 m\u00edstnosti, abyste s n\u00edm mohli v\u00e9st rozhovor tv\u00e1\u0159\u00ed v tv\u00e1\u0159.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Videohovory nebo online konferen\u010dn\u00ed slu\u017eby jsou prvn\u00ed volbou pro <a href=\"https:\/\/www.pewresearch.org\/social-trends\/2020\/12\/09\/how-the-coronavirus-outbreak-has-and-hasnt-changed-the-way-americans-work\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">81 % dosp\u011bl\u00fdch<\/a> pracuj\u00edc\u00edch z domova alespo\u0148 na \u010d\u00e1ste\u010dn\u00fd \u00favazek. P\u0159i v\u0161ech v\u00fdzv\u00e1ch p\u0159in\u00e1\u0161\u00ed online komunikace i v\u00fdhody. Sch\u016fzky jsou s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed krat\u0161\u00ed. \u010cas jsou pro mnoho lid\u00ed pen\u00edze, tak\u017ee je to zp\u016fsob, jak se p\u0159estat b\u00edt kolem hork\u00e9 ka\u0161e. Vr\u00e1t\u00edme se k socializaci na \u017eiv\u00e9m m\u00edst\u011b? Tato ot\u00e1zka je st\u00e1le otev\u0159en\u00e1.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Komunikace p\u0159i osobn\u00edm setk\u00e1n\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A\u010dkoli 71 % mana\u017eer\u016f souhlas\u00ed s t\u00edm, \u017ee v\u011bt\u0161ina porad je neefektivn\u00ed, st\u00e1le se jedn\u00e1 o jeden z nejbohat\u0161\u00edch komunika\u010dn\u00edch kan\u00e1l\u016f. D\u016fvod? Znamen\u00e1 to, \u017ee je mnohem osobn\u011bj\u0161\u00ed. Je to tak\u00e9 jeden z efektivn\u00edch zp\u016fsob\u016f, jak nav\u00e1zat spojen\u00ed s podnikem. Omezuje p\u0159\u00edpadn\u00e9 \u0161patn\u011b pochopen\u00e9 zpr\u00e1vy. A vytv\u00e1\u0159\u00ed nejcenn\u011bj\u0161\u00ed dlouhodob\u00e1 spojen\u00ed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u00edsemn\u00e9 dovednosti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I kdy\u017e va\u0161e podnik\u00e1n\u00ed nen\u00ed glob\u00e1ln\u00ed, znalost alespo\u0148 jednoho mezin\u00e1rodn\u00edho obchodn\u00edho jazyka je dnes nezbytn\u00e1. Jako p\u0159\u00edklad uve\u010fme, \u017ee angli\u010dtina nen\u00ed \u00fa\u0159edn\u00edm jazykem USA. P\u0159ekvapuje v\u00e1s to? P\u0159esto 78,1 % obyvatel USA hovo\u0159\u00ed anglicky jako sv\u00fdm mate\u0159sk\u00fdm jazykem. A \u0161pan\u011bl\u0161tina je prvn\u00edm jazykem, kter\u00fd se v\u011bt\u0161ina student\u016f rozhodne nau\u010dit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159ijm\u011bte zm\u011bny<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Medi\u00e1ln\u00ed trh je p\u0159epln\u011bn\u00fd jako nikdy p\u0159edt\u00edm. Pandemie vrhla sv\u011btlo na d\u016fle\u017eitost r\u016fzn\u00fdch komunika\u010dn\u00edch kan\u00e1l\u016f p\u0159i podnik\u00e1n\u00ed. Tento trend nav\u00edc nebude v p\u0159\u00ed\u0161t\u00edm roce vykazovat \u017e\u00e1dn\u00e9 zn\u00e1mky zpomalen\u00ed. Podnikat v dne\u0161n\u00edm digit\u00e1ln\u00edm sv\u011bt\u011b znamen\u00e1, \u017ee nem\u00e1te \u017e\u00e1dn\u00e9 hranice. P\u0159esto je tento \u00fakol st\u00e1le n\u00e1ro\u010dn\u011bj\u0161\u00ed. Pokud nem\u00e1te hlubok\u00e9 znalosti medi\u00e1ln\u00edch trh\u016f, nedostanete sv\u00e9 sd\u011blen\u00ed ven.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ijm\u011bte skute\u010dnost, \u017ee se z\u00e1kazn\u00edci zm\u011bnili. Dobrou zpr\u00e1vou je, \u017ee dob\u0159\u00ed lid\u00e9 z marketingu v\u00e1m mohou pomoci. Slu\u017eba PRNews.io m\u016f\u017ee nab\u00eddnout p\u0159eshrani\u010dn\u00ed dosah a um\u00edstit va\u0161e \u010dl\u00e1nky nebo zpr\u00e1vy podle va\u0161ich podm\u00ednek. Lid\u00e9 d\u00e1vaj\u00ed p\u0159ednost kvalitn\u00edmu a atraktivn\u00edmu obsahu, proto p\u0159edejte sv\u00e9 sd\u011blen\u00ed. Mal\u00e1 pomoc profesion\u00e1l\u016f z PRNews.io jako takov\u00e1 nen\u00ed nikdy na \u0161kodu. Pokud jste si v\u011bdomi, \u017ee chcete dos\u00e1hnout co nejlep\u0161\u00edch v\u00fdsledk\u016f, je omnichannel strategie va\u0161\u00edm nejlep\u0161\u00edm spojencem. Pokud chcete roz\u0161\u00ed\u0159it sv\u00e9 p\u016fsoben\u00ed a oslovit m\u00e9dia mimo m\u00edstn\u00ed trh, obra\u0165te se na n\u00e1s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Shortcode [ctanew] does not exist --><\/p>\n\n\n\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n\n<h2 d=\"title25\">\u010cast\u00e9 dotazy ke komunika\u010dn\u00edm kan\u00e1l\u016fm\n<\/h2>\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\"> Jak\u00e9 jsou komunika\u010dn\u00ed kan\u00e1ly?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Kan\u00e1ly komunikace jsou v\u0161echny prost\u0159edky, kter\u00e9 pou\u017e\u00edv\u00e1me ke sd\u00edlen\u00ed informac\u00ed.&nbsp;\nP\u0159edstavte si je jako zp\u016fsoby, kter\u00e9 v\u00e1m usnad\u0148uj\u00ed informov\u00e1n\u00ed, komunikaci, sd\u00edlen\u00ed informac\u00ed, kladen\u00ed ot\u00e1zek nebo poskytov\u00e1n\u00ed odpov\u011bd\u00ed na ot\u00e1zky. Mohou to b\u00fdt telefonn\u00ed hovory, textov\u00e9 zpr\u00e1vy, e-maily, video, rozhlas a soci\u00e1ln\u00ed m\u00e9dia. Pr\u00e1v\u011b to umo\u017e\u0148uje lidem z\u016fstat v kontaktu.\n\n\n\n\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n \n\n \n\n \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u0161ichni zn\u00e1me d\u016fvod, kter\u00fd zm\u011bnil pravidla podnik\u00e1n\u00ed. N\u011bkter\u00e9 komunika\u010dn\u00ed kan\u00e1ly jsou ji\u017e histori\u00ed, proto\u017ee nefunguj\u00ed k dobr\u00e9mu. Jin\u00e9 se z\u00e1rove\u0148 staly osv\u011bd\u010den\u00fdmi postupy, kter\u00e9 je t\u0159eba dodr\u017eovat. A zdrav\u00e1 kombinace oboj\u00edho je spr\u00e1vn\u00e1 cesta. Bez velk\u00e9ho varov\u00e1n\u00ed to byla pandemie, kter\u00e1 zcela p\u0159evr\u00e1tila podnikatelsk\u00e9 prost\u0159ed\u00ed naruby. A to, co kdysi fungovalo, zp\u016fsobilo chaos a \u010del\u00ed v\u00fdpadk\u016fm v komunikaci a informovanosti. Tyto zm\u011bny byly tak rozs\u00e1hl\u00e9, \u017ee by jejich zaveden\u00ed za norm\u00e1ln\u00edch okolnost\u00ed trvalo roky. V d\u016fsledku toho musely podniky tyto zm\u011bny konsolidovat, aby rychle p\u0159ehodnotily a znovu promyslely sv\u00e9 hodnoty.&nbsp; Pokud se pod\u00edv\u00e1me na \u010d\u00edsla, zjist\u00edme, \u017ee 86 % zam\u011bstnanc\u016f<\/p>\n","protected":false},"author":5,"featured_media":4069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[],"class_list":["post-4063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/4063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=4063"}],"version-history":[{"count":8,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/4063\/revisions"}],"predecessor-version":[{"id":12173,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/4063\/revisions\/12173"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/4069"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=4063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=4063"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=4063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}