{"id":3445,"date":"2021-07-24T23:14:36","date_gmt":"2021-07-24T21:14:36","guid":{"rendered":"\/blog\/?p=3445"},"modified":"2025-04-24T21:44:13","modified_gmt":"2025-04-24T19:44:13","slug":"what-is-a-content-calendar","status":"publish","type":"post","link":"\/cs\/blog\/what-is-a-content-calendar.html","title":{"rendered":"Co je obsahov\u00fd kalend\u00e1\u0159 v roce 2023 a jak ho vytvo\u0159it: \u0160ablony, n\u00e1stroje, n\u00e1pady"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Co je to obsahov\u00fd kalend\u00e1\u0159? Obsahov\u00fd kalend\u00e1\u0159 je jak\u00e1si &#8222;Content Marketing&#8220; lodn\u00ed paluba, kde jsou soust\u0159ed\u011bny \u0159\u00eddic\u00ed syst\u00e9my lodi, p\u0159\u00edstroje, velitelsk\u00e9 stanovi\u0161t\u011b atd. V podstat\u011b se jedn\u00e1 o \u0161ablonu, kterou m\u016f\u017eete pou\u017e\u00edt k \u0159\u00edzen\u00ed obsahov\u00e9ho marketingu a jeho proces\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dobr\u00fd obsahov\u00fd kalend\u00e1\u0159 obsahuje informace o t\u00e9matech publikac\u00ed, autorech, zp\u016fsobech distribuce obsahu, \u010dasov\u00fdch pl\u00e1nech publikac\u00ed atd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je to obsahov\u00fd kalend\u00e1\u0159?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010dn\u011bme nejjednodu\u0161\u0161\u00ed mo\u017enou definic\u00ed. Obsahov\u00fd kalend\u00e1\u0159 je seznam materi\u00e1l\u016f, kter\u00e9 pl\u00e1nujete publikovat na blogu. To je docela jednoduch\u00e9, ne? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dokonal\u00fd obsahov\u00fd kalend\u00e1\u0159 obsahuje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>materi\u00e1ln\u00ed t\u00e9mata;<\/li>\n\n\n\n<li>technick\u00e9 \u00fakoly pro copywritery;<\/li>\n\n\n\n<li>harmonogram zve\u0159ejn\u011bn\u00ed (dostupnost zdroj\u016f);<\/li>\n\n\n\n<li>autor materi\u00e1lu;<\/li>\n\n\n\n<li>zp\u016fsoby \u0161\u00ed\u0159en\u00ed (seeding) obsahu;<\/li>\n\n\n\n<li>c\u00edlov\u00e9 publikum (ICP &#8211; ide\u00e1ln\u00ed profil z\u00e1kazn\u00edka);<\/li>\n\n\n\n<li>typy obsahu (\u010dl\u00e1nek, dlouh\u00e9 \u010dten\u00ed, kontroln\u00ed seznam, ebook atd.);<\/li>\n\n\n\n<li>k \u010demu materi\u00e1l vytv\u00e1\u0159\u00edme (CTA).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To ale neznamen\u00e1, \u017ee mus\u00edte m\u00edt obrovsk\u00fd dokument s poli, kter\u00e1 neodpov\u00eddaj\u00ed pot\u0159eb\u00e1m va\u0161\u00ed spole\u010dnosti. Ka\u017ed\u00e1 jednotliv\u00e1 firma si mus\u00ed obsahov\u00fd kalend\u00e1\u0159 p\u0159izp\u016fsobit sv\u00fdm specifick\u00fdm pot\u0159eb\u00e1m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkdy nem\u00e1 smysl p\u0159edepisovat c\u00edlovou skupinu pro ka\u017ed\u00fd jednotliv\u00fd materi\u00e1l. Nap\u0159\u00edklad pokud m\u00e1te blog o po\u0159\u00e1d\u00e1n\u00ed d\u011btsk\u00fdch oslav, nemus\u00edte poka\u017ed\u00e9 ur\u010dovat, \u017ee c\u00edlovou skupinou jsou mlad\u00ed rodi\u010de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hlavn\u00ed pravidlo:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-verze\">Obsahov\u00fd kalend\u00e1\u0159 je flexibiln\u00ed dokument, kter\u00fd m\u00e1 market\u00e9rovi usnadnit pr\u00e1ci, nikoliv ho byrokratizovat.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dakol vytvo\u0159en\u00ed obsahov\u00e9ho kalend\u00e1\u0159e se skl\u00e1d\u00e1 ze dvou samostatn\u00fdch d\u00edl\u010d\u00edch \u00fakol\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00fdb\u011br platformy (slu\u017eby) pro vytvo\u0159en\u00ed obsahov\u00e9ho kalend\u00e1\u0159e; <\/li>\n\n\n\n<li>v\u00fdb\u011br t\u00e9mat pro zve\u0159ejn\u011bn\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Slu\u017eby pro vytvo\u0159en\u00ed obsahov\u00e9ho kalend\u00e1\u0159e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0158e\u0161en\u00ed prvn\u00edho \u00fakolu z\u00e1vis\u00ed na t\u00fdmu, se kter\u00fdm spolupracujete, a na jeho schopnostech. Nap\u0159\u00edklad ve spole\u010dnosti PRNEWS.IO pou\u017e\u00edv\u00e1me k udr\u017eov\u00e1n\u00ed obsahov\u00e9ho kalend\u00e1\u0159e tabulky Google, proto\u017ee ve sv\u011bt\u011b bezplatn\u00fdch slu\u017eeb neexistuje obdoba, kter\u00e1 by se z hlediska funk\u010dnosti a p\u0159\u00edstupnosti vyrovnala Dokument\u016fm Google.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"743\" height=\"114\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/content-calendar.png\" alt=\"jak vytvo\u0159it obsahov\u00fd kalend\u00e1\u0159?\" class=\"wp-image-3446\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar.png 743w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar-300x46.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar-150x23.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar-480x74.png 480w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tady m\u00e1me:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00e9ma &#8211; jedn\u00e1 se o pracovn\u00ed n\u00e1zev materi\u00e1lu, v pr\u016fb\u011bhu tvorby se m\u016f\u017ee trochu zm\u011bnit.&nbsp;<\/li>\n\n\n\n<li>Kl\u00ed\u010dov\u00e9 slovo &#8211; hlavn\u00ed kl\u00ed\u010dov\u00e1 fr\u00e1ze, podle kter\u00e9 by m\u011bl b\u00fdt materi\u00e1l hodnocen.<\/li>\n\n\n\n<li>KD &#8211; obt\u00ed\u017enost kl\u00ed\u010dov\u00e9ho slova, koeficient, kter\u00fd ud\u00e1v\u00e1, jak &#8222;obt\u00ed\u017en\u00e9&#8220; je dostat se pro dan\u00e9 kl\u00ed\u010dov\u00e9 slovo na p\u0159edn\u00ed m\u00edsta v Googlu.<\/li>\n\n\n\n<li>Objem &#8211; \u010detnost vyhled\u00e1vac\u00edch dotaz\u016f.<\/li>\n\n\n\n<li>Autor &#8211; autor \u010dl\u00e1nku.<\/li>\n\n\n\n<li>Technick\u00e9 \u00fakoly &#8211; technick\u00fd \u00fakol pro copywritera.<\/li>\n\n\n\n<li>URL &#8211; odkaz na zve\u0159ejn\u011bn\u00fd materi\u00e1l.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b Dokument\u016f Google se pro tvorbu obsahov\u00e9ho kalend\u00e1\u0159e pou\u017e\u00edvaj\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trello;<\/li>\n\n\n\n<li>Redak\u010dn\u00ed kalend\u00e1\u0159 WordPressu;<\/li>\n\n\n\n<li>CoSchedule;<\/li>\n\n\n\n<li>BrightPod;<\/li>\n\n\n\n<li>a mnoho dal\u0161\u00edch slu\u017eeb.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vyberte si platformu, se kterou se v\u00e1m dob\u0159e pracuje, a pus\u0165te se do n\u00ed!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak vytvo\u0159it obsahov\u00fd kalend\u00e1\u0159?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Metod pro ur\u010den\u00ed budouc\u00edch t\u00e9mat obsahu je cel\u00e1 \u0159ada a my se zam\u011b\u0159\u00edme na n\u011bkolik z nich:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>brainstorming s t\u00fdmem;<\/li>\n\n\n\n<li>anal\u00fdza konkurence;<\/li>\n\n\n\n<li>P\u0159\u00edstup k SEO.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Brainstorming s t\u00fdmem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o nejd\u016fle\u017eit\u011bj\u0161\u00ed krok p\u0159i tvorb\u011b obsahov\u00e9ho kalend\u00e1\u0159e, proto\u017ee zde ur\u010d\u00edte c\u00edlovou skupinu, pro kterou budete obsah ps\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee existuj\u00ed firmy s \u00fazkou c\u00edlovou skupinou a existuj\u00ed firmy s \u0161irokou c\u00edlovou skupinou. Ty posledn\u00ed n\u011bkdy nebloguj\u00ed pro v\u0161echny potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, ale jen pro ur\u010ditou \u010d\u00e1st z nich. Nap\u0159\u00edklad c\u00edlovou skupinu slu\u017eby PRNEWS.IO tvo\u0159\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PR lid\u00e9;<\/li>\n\n\n\n<li>SEO specialist\u00e9;<\/li>\n\n\n\n<li>marketingov\u00ed mana\u017ee\u0159i;<\/li>\n\n\n\n<li>majitel\u00e9 mal\u00fdch podnik\u016f a za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9;<\/li>\n\n\n\n<li>vlivn\u00e9 osoby a n\u00e1zorov\u00ed v\u016fdci;<\/li>\n\n\n\n<li>talentovan\u00ed lid\u00e9, kte\u0159\u00ed cht\u011bj\u00ed b\u00fdt zn\u00e1m\u00ed;<\/li>\n\n\n\n<li>vlastn\u00edci webov\u00fdch str\u00e1nek a zpravodajsk\u00fdch zdroj\u016f;<\/li>\n\n\n\n<li>seznam je nekone\u010dn\u00fd.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mus\u00edte uznat, \u017ee je docela obt\u00ed\u017en\u00e9 vytv\u00e1\u0159et obsah pro blogera na Instagramu a z\u00e1rove\u0148 pro SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak zjist\u00edte, kdo je va\u0161e c\u00edlov\u00e1 skupina? Existuje mnoho zp\u016fsob\u016f, od anal\u00fdzy informac\u00ed v CRM a\u017e po hloubkov\u00e9 rozhovory. Nejb\u011b\u017en\u011bj\u0161\u00ed metodou je technika 5W, kdy na z\u00e1klad\u011b 5 jednoduch\u00fdch ot\u00e1zek vytvo\u0159\u00edte portr\u00e9t sv\u00e9 c\u00edlov\u00e9 skupiny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile identifikujete publikum, pro kter\u00e9 chcete vytv\u00e1\u0159et obsah, pus\u0165te se do \u0159e\u0161en\u00ed jeho &#8222;bolesti&#8220;. Vytvo\u0159te si tabulku, ve kter\u00e9 budou jako n\u00e1zvy sloupc\u016f uvedeny jednotliv\u00e9 bolesti, v\u00fdzvy, c\u00edle a motivace (profil ide\u00e1ln\u00edho z\u00e1kazn\u00edka) va\u0161eho ICP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S kolegy se zamyslete nad t\u00edm, jak\u00e9 dotazy m\u016f\u017ee v\u00e1\u0161 ICP zadat do vyhled\u00e1vac\u00edho pole, aby na\u0161el \u0159e\u0161en\u00ed sv\u00fdch probl\u00e9m\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Anal\u00fdza konkurence: hled\u00e1n\u00ed n\u00e1pad\u016f na p\u0159\u00edsp\u011bvky na bloz\u00edch konkurence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161i konkurenti jsou va\u0161i nejlep\u0161\u00ed p\u0159\u00e1tel\u00e9. Poskytuj\u00ed v\u00e1m n\u00e1pady a vy od nich m\u016f\u017eete sledovat t\u00e9mata, kter\u00e1 se lidem l\u00edb\u00ed nebo nel\u00edb\u00ed. Kdy\u017e se inspirujete u konkurence, nemus\u00edte si t\u00e9mata jen p\u016fj\u010dovat, ale mus\u00edte je vylep\u0161it a ud\u011blat materi\u00e1l o n\u011bco lep\u0161\u00ed, ne\u017e maj\u00ed va\u0161i p\u0159\u00e1tel\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro\u010d analyzovat konkurenci?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Od konkurence m\u016f\u017eete odkoukat v\u00edt\u011bzn\u00e9 n\u00e1pady.<\/li>\n\n\n\n<li>Zkoumejte z\u00e1jmy c\u00edlov\u00e9 skupiny.<\/li>\n\n\n\n<li>V\u0161imnout si chyb a nedostatk\u016f a vylep\u0161it je.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Koho analyzovat p\u0159edev\u0161\u00edm:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>konkurenti na prvn\u00ed str\u00e1nce Google ;<\/li>\n\n\n\n<li>rostouc\u00ed str\u00e1nky;<\/li>\n\n\n\n<li>r\u016fstaj\u00edc\u00ed nov\u00e9 str\u00e1nky;<\/li>\n\n\n\n<li>padaj\u00edc\u00ed str\u00e1nky;<\/li>\n\n\n\n<li>p\u0159\u00edbuzn\u00e9 niky.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Konkurenti <span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">na prvn\u00ed str\u00e1nce Googlu<\/span> &#8211; tihle kluci UD\u011aLALI n\u011bco \u00fa\u017easn\u00e9ho a dost\u00e1vaj\u00ed dividendy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Rostouc\u00ed str\u00e1nky &#8211; p\u0159\u00e1tel\u00e9, kter\u00fdm se moment\u00e1ln\u011b da\u0159\u00ed &#8222;spr\u00e1vn\u011b&#8220;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Rostouc\u00ed nov\u00e9 weby &#8211; konkurenti, kte\u0159\u00ed rostou d\u00edky sv\u00fdm \u010din\u016fm, nikoliv nap\u0159\u00edklad d\u00edky v\u00e1ze odkaz\u016f nabyt\u00e9 v pr\u016fb\u011bhu let.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Padaj\u00edc\u00ed weby &#8211; borci, kte\u0159\u00ed maj\u00ed probl\u00e9my, pr\u00e1v\u011b te\u010f d\u011blaj\u00ed chyby, je d\u016fle\u017eit\u00e9 je neopakovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 P\u0159\u00edbuzn\u00e9 niky &#8211; m\u016f\u017eete se pod\u00edvat na triky, kter\u00e9 va\u0161e konkurenty je\u0161t\u011b nenapadly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slu\u017eby, kter\u00e9 pou\u017e\u00edv\u00e1m k anal\u00fdze konkurence:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.similarweb.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/www.similarweb.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/buzzsumo.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/buzzsumo.com\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/neilpatel.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/neilpatel.com\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/ahrefs.com\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/www.semrush.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.kparser.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/app.kparser.com\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/jagajam.com\/ru\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/jagajam.com\/ru<\/a> (smm)<\/li>\n\n\n\n<li><a href=\"https:\/\/popsters.ru\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/popsters.ru<\/a> (smm)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na co se zam\u011b\u0159it p\u0159i anal\u00fdze konkurence pro obsahov\u00fd kalend\u00e1\u0159:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00e9mata, kter\u00e1 p\u0159in\u00e1\u0161ej\u00ed n\u00e1v\u0161t\u011bvnost z vyhled\u00e1v\u00e1n\u00ed;<\/li>\n\n\n\n<li>geografie (odkud p\u0159ich\u00e1zej\u00ed potenci\u00e1ln\u00ed z\u00e1jemci);<\/li>\n\n\n\n<li>TOP konkuren\u010dn\u00ed str\u00e1nky, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed nejv\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost;<\/li>\n\n\n\n<li>odkazy v kontextu kan\u00e1l\u016f pro distribuci obsahu;<\/li>\n\n\n\n<li>Sd\u00edlen\u00ed v soci\u00e1ln\u00edch s\u00edt\u00edch &#8211; jak \u010dasto je obsah konkurence p\u0159epos\u00edl\u00e1n<\/li>.\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pomoc\u00ed SimilarWebu m\u016f\u017eete nap\u0159\u00edklad definovat, \u017ee hlavn\u00edm kan\u00e1lem n\u00e1v\u0161t\u011bvnosti pro PRNEWS.IO je nyn\u00ed p\u0159\u00edm\u00e1 n\u00e1v\u0161t\u011bvnost.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"879\" height=\"303\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/image18.png\" alt=\"\" class=\"wp-image-3447\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/image18.png 879w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image18-300x103.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image18-150x52.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image18-768x265.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image18-480x165.png 480w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To znamen\u00e1, \u017ee se spole\u010dnost za\u010dala v\u011bnovat obsahov\u00e9mu marketingu teprve ned\u00e1vno. P\u0159i tvorb\u011b obsahov\u00e9ho kalend\u00e1\u0159e pro PRNEWS.IO bych vybral konkurenci s hlavn\u00edm zdrojem n\u00e1v\u0161t\u011bvnosti &#8211; vyhled\u00e1v\u00e1n\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buzzsumo v\u00e1m pom\u016f\u017ee naj\u00edt n\u00e1pady na vir\u00e1ln\u00ed obsah konkurence, kter\u00fd z\u00edskal nejv\u00edce repost\u016f a lajk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch. Roz\u0161i\u0159te je l\u00e9pe a z\u00edskejte je\u0161t\u011b v\u011bt\u0161\u00ed zapojen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"363\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/image1.png\" alt=\"\" class=\"wp-image-3448\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/image1.png 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image1-300x106.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image1-150x53.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image1-768x272.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image1-480x170.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00fd typ obsahu vyhled\u00e1va\u010de respektuj\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li zaujmout SEO p\u0159\u00edstup k tvorb\u011b obsahov\u00e9ho kalend\u00e1\u0159e, mus\u00edte si jasn\u011b uv\u011bdomit, jak\u00fd druh obsahu vyhled\u00e1va\u010de respektuj\u00ed. Nap\u0159\u00edklad pro Google jsou d\u016fle\u017eit\u00e9 tyto charakteristiky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-A-T (odbornost, autorita, d\u016fv\u011bryhodnost);<\/li>\n\n\n\n<li>\u0158azen\u00ed kvality str\u00e1nek (koncept n\u00edzk\u00e9 a vysok\u00e9 kvality str\u00e1nek);<\/li>\n\n\n\n<li>Algoritmus BERT (pomoc\u00ed n\u011bho\u017e spole\u010dnost Google l\u00e9pe rozum\u00ed u\u017eivateli a zlep\u0161uje kvalitu vyhled\u00e1v\u00e1n\u00ed)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Z toho vypl\u00fdv\u00e1, \u017ee obsah, kter\u00fd Google ocen\u00ed, je:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>u\u017eite\u010dn\u00fd;<\/li>\n\n\n\n<li>informativn\u00ed;<\/li>\n\n\n\n<li>spolehliv\u00fd;<\/li>\n\n\n\n<li>\u0159e\u0161\u00ed probl\u00e9my u\u017eivatele;<\/li>\n\n\n\n<li>d\u016fv\u011bryhodn\u00fd;<\/li>\n\n\n\n<li>p\u0159\u00edstupn\u00fd.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nen\u00ed to \u0161patn\u00e9, \u017ee? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vlastnost <a href=\"https:\/\/www.searchenginewatch.com\/2019\/10\/25\/factors-determining-page-quality\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kvalita str\u00e1nky<\/a> je dostate\u010dn\u011b intuitivn\u00ed, abyste mohli obsahu p\u0159i\u0159adit jedno z dev\u00edti hodnocen\u00ed od nejni\u017e\u0161\u00edho po nejvy\u0161\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Velmi \u010dasto se hodnocen\u00ed &#8222;nejvy\u0161\u0161\u00ed&#8220; kvality ud\u011bluje t\u011bm str\u00e1nk\u00e1m, kter\u00e9 odhaluj\u00ed cenn\u00e9 informace na z\u00e1klad\u011b v\u00fdzkumu novin\u00e1\u0159\u016f nebo jin\u00fdch odborn\u00edk\u016f na danou niku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autor \u010dl\u00e1nku je ve skute\u010dnosti pro vyhled\u00e1va\u010de velmi d\u016fle\u017eitou vlastnost\u00ed obsahu (&#8222;Agent Rank&#8220;), kter\u00e1 pom\u00e1h\u00e1 potvrdit odbornost va\u0161eho materi\u00e1lu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto by autory \u010dl\u00e1nk\u016f na va\u0161em blogu m\u011bli b\u00fdt intern\u00ed odborn\u00edci, nikoli externist\u00e9. A proto m\u00e1 sloupec autor\u016f v obsahov\u00e9m kalend\u00e1\u0159i hodnotu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jste p\u0159ipraveni vytv\u00e1\u0159et kvalitn\u00ed obsah? Pak se pokus\u00edme ur\u010dit t\u00e9mata, kter\u00e1 stoj\u00ed za zm\u00ednku na va\u0161em blogu z hlediska SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO p\u0159\u00edstup k tvorb\u011b obsahov\u00e9ho kalend\u00e1\u0159e&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Funguj\u00edc\u00ed zp\u016fsob, jak zjistit, co u\u017eivatele zaj\u00edm\u00e1, je analyzovat, co vyhled\u00e1vaj\u00ed v souvislosti s va\u0161\u00edm t\u00e9matem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MINIM\u00c1LN\u00cd \u00daROVE\u0147 PRO SEO V DNE\u0160N\u00cd DOB\u011a &#8211; MUS\u00cdTE B\u00ddT NEJLEP\u0160\u00cd V RANKINGU<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U n\u00e1s se bez pou\u017eit\u00ed platforem t\u0159et\u00edch stran neobejdete! Bezplatn\u00e9 slu\u017eby pro SEO anal\u00fdzu jsou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/keywordshitter.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/keywordshitter.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.neilpatel.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/app.neilpatel.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/keywordseverywhere.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/keywordseverywhere.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/keywordtool.io\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/keywordtool.io<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/webmasters\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/www.google.com\/webmasters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tools.seochat.com\/tools\/related-keywords-tool\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/tools.seochat.com\/tools\/related-keywords-tool<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wordtracker.com\/scout\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/www.wordtracker.com\/scout<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Placen\u00e9 n\u00e1stroje pro anal\u00fdzu SEO jsou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/moz.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/moz.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/ahrefs.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/www.semrush.com<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro svou pr\u00e1ci pou\u017e\u00edv\u00e1m Ahrefs. D\u00edky Ahrefs je snaz\u0161\u00ed napsat lep\u0161\u00ed \u010dl\u00e1nek ne\u017e konkurence v \u017eeb\u0159\u00ed\u010dc\u00edch. Jde o to, \u017ee abyste se dostali do TOP 10, mus\u00edte b\u00fdt desetkr\u00e1t lep\u0161\u00ed ne\u017e \u010dl\u00e1nky v TOP 10. V\u017edy\u0165 to nen\u00ed nic jin\u00e9ho, ne\u017e se dostat do \u017eeb\u0159\u00ed\u010dku. U Ahrefs se to d\u011bl\u00e1 takto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vyhled\u00e1n\u00ed kl\u00ed\u010dov\u00e9ho slova v pr\u016fzkumn\u00edku kl\u00ed\u010dov\u00fdch slov;<\/li>\n\n\n\n<li>anal\u00fdza toho, co lid\u00e9 s t\u00edmto kl\u00ed\u010dov\u00fdm slovem hledaj\u00ed;<\/li>\n\n\n\n<li>anal\u00fdza v\u00fdsledk\u016f pr\u016fzkumn\u00edka kl\u00ed\u010dov\u00fdch slov;<\/li>\n\n\n\n<li>zkoum\u00e1n\u00ed konkuren\u010dn\u00edch str\u00e1nek;<\/li>\n\n\n\n<li>vytv\u00e1\u0159en\u00ed desetkr\u00e1t lep\u0161\u00edho obsahu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je to dost snadn\u00e9 ?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1003\" height=\"455\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/content-calendar1.png\" alt=\"\" class=\"wp-image-3449\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar1.png 1003w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar1-300x136.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar1-150x68.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar1-768x348.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar1-480x218.png 480w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">ANAL\u00ddZA V\u00ddSLEDK\u016e PRO KL\u00cd\u010cOV\u00c9 SLOVO &#8222;CO JE PR&#8220; V AHREFS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed zdroje n\u00e1pad\u016f na obsah<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8222;Vyhled\u00e1vac\u00ed dotazy&#8220; v \u00fa\u010dtu Google Ads;<\/li>\n\n\n\n<li>Trendy Google;<\/li>\n\n\n\n<li>Google Suggest;<\/li>\n\n\n\n<li>Odpov\u011b\u010f ve\u0159ejnosti;<\/li>\n\n\n\n<li>Lid\u00e9 se tak\u00e9 ptaj\u00ed (Podobn\u00e9 dotazy) blok;<\/li>\n\n\n\n<li>Blok Souvisej\u00edc\u00ed dotazy;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tipy pro vyhled\u00e1va\u010de jsou pokladnic\u00ed n\u00e1pad\u016f pro ka\u017ed\u00e9ho obchodn\u00edka s obsahem. Google Suggest &#8211; vezm\u011bte kl\u00ed\u010dov\u00e9 slovo a p\u0159idejte k n\u011bmu r\u016fzn\u00e9 ot\u00e1zky typu &#8222;jak&#8220;, &#8222;co&#8220;, &#8222;kde&#8220; a &#8222;pro\u010d&#8220;. Uprost\u0159ed kl\u00ed\u010dov\u00e9 fr\u00e1ze m\u016f\u017eete pou\u017e\u00edt * a _.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TIPY PRO VYHLED\u00c1V\u00c1N\u00cd:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"408\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/content-calendar2.png\" alt=\"\" class=\"wp-image-3450\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar2.png 767w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar2-300x160.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar2-150x80.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar2-480x255.png 480w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"266\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/content-calendar3.png\" alt=\"\" class=\"wp-image-3451\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar3.png 729w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar3-300x109.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar3-150x55.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar3-480x175.png 480w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">LID\u00c9 SE TAK\u00c9 PTAJ\u00cd (PODOBN\u00c9 DOTAZY) BLOK&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"279\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/content-calendar4.png\" alt=\"\" class=\"wp-image-3452\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar4.png 749w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar4-300x112.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar4-150x56.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar4-480x179.png 480w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1stroj <a href=\"https:\/\/answerthepublic.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Answer the Public<\/a> v\u00e1s pot\u011b\u0161\u00ed skv\u011blou vizualizac\u00ed vyhled\u00e1vac\u00edch dotaz\u016f. P\u0159ev\u00e1d\u00ed vyhled\u00e1vac\u00ed dotazy na ot\u00e1zky a je bohu\u017eel vhodn\u00fd pouze pro anglicky mluv\u00edc\u00ed segment. Ve v\u00fdsledku si m\u016f\u017eete st\u00e1hnout tabulku s n\u00e1pady na p\u0159\u00edsp\u011bvky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"554\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/content-calendar5.png\" alt=\"e N\u00e1stroj Odpov\u011bdi ve\u0159ejnosti v\u00e1s pot\u011b\u0161\u00ed skv\u011blou vizualizac\u00ed vyhled\u00e1vac\u00edch dotaz\u016f.\" class=\"wp-image-3453\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar5.png 735w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar5-300x226.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar5-150x113.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/content-calendar5-480x362.png 480w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161echno to jsou zdroje n\u00e1pad\u016f pro budouc\u00ed \u010dl\u00e1nky na blogu. Dal\u0161\u00edm krokem je kontrola dotaz\u016f prost\u0159ednictv\u00edm n\u00e1stroj\u016f SEO a v\u00fdb\u011br kl\u00ed\u010dov\u00fdch slov s nejv\u011bt\u0161\u00edm potenci\u00e1lem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let\u00e1k obsahov\u00e9ho marketingu&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile vygenerujete obrovsk\u00e9 mno\u017estv\u00ed potenci\u00e1ln\u00edch t\u00e9mat, vyplat\u00ed se je p\u0159ekr\u00fdt na prodejn\u00ed trycht\u00fd\u0159 a zjistit, v jak\u00e9 f\u00e1zi se ka\u017ed\u00e9 z mo\u017en\u00fdch t\u00e9mat nach\u00e1z\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje n\u011bkolik zp\u016fsob\u016f, jak vizualizovat prodejn\u00ed trycht\u00fd\u0159. Nap\u0159\u00edklad TOFU, MOFU BOFU<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"885\" height=\"586\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/image5.png\" alt=\"Existuje n\u011bkolik zp\u016fsob\u016f vizualizace prodejn\u00edho trycht\u00fd\u0159e. Nap\u0159\u00edklad TOFU, MOFU BOFU.\" class=\"wp-image-3454\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/image5.png 885w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image5-300x199.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image5-150x99.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image5-768x509.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image5-480x318.png 480w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nebo ACD=Awareness -&gt; Consideration -&gt; Decision<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"148\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/image3.png\" alt=\"P\u0159i vytv\u00e1\u0159en\u00ed obsahov\u00e9ho kalend\u00e1\u0159e blogu je t\u0159eba pochopit, jak\u00e9 typy obsahu jsou v r\u016fzn\u00fdch f\u00e1z\u00edch d\u016fle\u017eit\u00e9.\" class=\"wp-image-3456\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/image3.png 875w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image3-300x51.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image3-150x25.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image3-768x130.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/07\/image3-480x81.png 480w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To, jak je obsahov\u00fd marketingov\u00fd trycht\u00fd\u0159 vizualizov\u00e1n, nic nem\u011bn\u00ed na jeho podstat\u011b. Je d\u016fle\u017eit\u00e9 pochopit, \u017ee ka\u017ed\u00e1 f\u00e1ze trycht\u00fd\u0159e vy\u017eaduje jin\u00fd p\u0159\u00edstup k obsahu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i tvorb\u011b obsahov\u00e9ho kalend\u00e1\u0159e pro blog je t\u0159eba pochopit, jak\u00e9 typy obsahu jsou v jednotliv\u00fdch f\u00e1z\u00edch d\u016fle\u017eit\u00e9. D\u016fle\u017eit\u00e9 je tak\u00e9 um\u011bt &#8222;sd\u00edlet&#8220; obsah s jin\u00fdmi platformami a form\u00e1ty. Nap\u0159\u00edklad zp\u011btn\u00e1 vazba jako typ obsahu funguje l\u00e9pe na produktov\u00fdch str\u00e1nk\u00e1ch ne\u017e na blogu. Mus\u00edte tak\u00e9 zv\u00e1\u017eit specifika jednotliv\u00fdch f\u00e1z\u00ed a p\u0159edv\u00eddat potenci\u00e1ln\u00ed n\u00e1v\u0161t\u011bvnost ur\u010dit\u00fdch materi\u00e1l\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na vrcholu trycht\u00fd\u0159e se nach\u00e1z\u00ed \u0161irok\u00e9 publikum, lid\u00e9, kte\u0159\u00ed by teoreticky mohli m\u00edt z\u00e1jem o va\u0161i zna\u010dku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">St\u0159ed trycht\u00fd\u0159e se zu\u017euje: lid\u00ed, kte\u0159\u00ed se o v\u00e1s nejen zaj\u00edmaj\u00ed, ale jsou tak\u00e9 ochotni nakoupit, je mnohem m\u00e9n\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doln\u00ed \u010d\u00e1st trycht\u00fd\u0159e je pom\u011brn\u011b \u00fazk\u00e1: jsou to lid\u00e9, kte\u0159\u00ed se stali z\u00e1kazn\u00edky.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ehled n\u00e1v\u0161t\u011bvnosti a konverz\u00ed v r\u016fzn\u00fdch f\u00e1z\u00edch obsahov\u00e9ho marketingov\u00e9ho trycht\u00fd\u0159e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Shortcode [ctanew] does not exist --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160ablona obsahov\u00e9ho kalend\u00e1\u0159e z PRNEWS.IO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile shrom\u00e1\u017ed\u00edte v\u0161echny pot\u0159ebn\u00e9 informace, m\u016f\u017eete za\u010d\u00edt sestavovat obsahov\u00fd kalend\u00e1\u0159 pro svou firmu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odkaz na&nbsp;<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1zGPw9PLofLA5-USjsXPCuaD9uXgoSVH0D_D1l8-glPQ\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">\u0161ablonu obsahov\u00e9ho kalend\u00e1\u0159e od PRNEWS.IO<\/a>&nbsp;&#8211; ulo\u017ete si kopii a p\u0159izp\u016fsobte si ji!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/think-you-know-all-about-content-marketing-think-again.html\">Mysl\u00edte si, \u017ee v\u00edte v\u0161e o obsahov\u00e9m marketingu? P\u0159em\u00fd\u0161lejte znovu<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/61-three-sure-ways-to-deliver-information-to-the-target-audience.html\">Strategie distribuce obsahu: 3 jist\u00e9 zp\u016fsoby, jak doru\u010dit informace c\u00edlov\u00e9 skupin\u011b<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/search-intent.html\" title=\"\">5 hotov\u00fdch &#8222;n\u00edzkorozpo\u010dtov\u00fdch&#8220; tip\u016f pro obsahov\u00fd marketing pro V\u0160ECHNY firmy<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Co je to obsahov\u00fd kalend\u00e1\u0159? Obsahov\u00fd kalend\u00e1\u0159 je jak\u00e1si &#8222;Content Marketing&#8220; lodn\u00ed paluba, kde jsou soust\u0159ed\u011bny \u0159\u00eddic\u00ed syst\u00e9my lodi, p\u0159\u00edstroje, velitelsk\u00e9 stanovi\u0161t\u011b atd. V podstat\u011b se jedn\u00e1 o \u0161ablonu, kterou m\u016f\u017eete pou\u017e\u00edt k \u0159\u00edzen\u00ed obsahov\u00e9ho marketingu a jeho proces\u016f. Dobr\u00fd obsahov\u00fd kalend\u00e1\u0159 obsahuje informace o t\u00e9matech publikac\u00ed, autorech, zp\u016fsobech distribuce obsahu, \u010dasov\u00fdch pl\u00e1nech publikac\u00ed atd. Co je to obsahov\u00fd kalend\u00e1\u0159? Za\u010dn\u011bme nejjednodu\u0161\u0161\u00ed mo\u017enou definic\u00ed. Obsahov\u00fd kalend\u00e1\u0159 je seznam materi\u00e1l\u016f, kter\u00e9 pl\u00e1nujete publikovat na blogu. To je docela jednoduch\u00e9, ne? Dokonal\u00fd obsahov\u00fd kalend\u00e1\u0159 obsahuje: To ale neznamen\u00e1, \u017ee mus\u00edte m\u00edt obrovsk\u00fd dokument s poli, kter\u00e1 neodpov\u00eddaj\u00ed pot\u0159eb\u00e1m va\u0161\u00ed spole\u010dnosti. Ka\u017ed\u00e1 jednotliv\u00e1<\/p>\n","protected":false},"author":14,"featured_media":3458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[857],"tags":[26],"class_list":["post-3445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-content"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/3445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=3445"}],"version-history":[{"count":14,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/3445\/revisions"}],"predecessor-version":[{"id":12179,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/3445\/revisions\/12179"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/3458"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=3445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=3445"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=3445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}