{"id":3019,"date":"2023-03-01T01:26:00","date_gmt":"2023-02-28T23:26:00","guid":{"rendered":"\/blog\/?p=3019"},"modified":"2023-03-21T05:26:53","modified_gmt":"2023-03-21T03:26:53","slug":"jak-najmout-manazera","status":"publish","type":"post","link":"\/cs\/blog\/jak-najmout-manazera.html","title":{"rendered":"Komplexn\u00ed pr\u016fvodce pro pochopen\u00ed role a povinnost\u00ed PR mana\u017eera"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Mnoho podnikatel\u016f a majitel\u016f firem dok\u00e1\u017ee vytvo\u0159it produkt. M\u016f\u017ee v\u0161ak j\u00edt o speci\u00e1ln\u00ed typ jedinc\u016f, kte\u0159\u00ed dok\u00e1\u017e\u00ed prodat nejen produkt, ale vybudovat firm\u011b dobrou image. Tvorba image, public relations jsou \u0161irok\u00e9 pojmy, kter\u00e9 zahrnuj\u00ed v\u011bci jako pov\u011bdom\u00ed o zna\u010dce, vztahy s m\u00e9dii, publicita, firemn\u00ed komunikace, <a href=\"https:\/\/prnews.io\/blog\/online-reputation-management.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u0159\u00edzen\u00ed reputace<\/a> a mnoho dal\u0161\u00edch. Vzhledem k tomu, \u017ee najmout PR mana\u017eera m\u016f\u017ee b\u00fdt n\u00e1kladn\u00e9, mohou si mal\u00e9 a st\u0159edn\u00ed podniky sv\u00e9 pot\u0159eby v oblasti public relations tak\u00e9 zad\u00e1vat extern\u011b. Mezi tvorbou obsahu, z\u00edsk\u00e1v\u00e1n\u00edm kontakt\u016f na m\u00e9dia, psan\u00edm blog\u016f, p\u0159\u00edpravou reklamn\u00edch text\u016f a nastaven\u00edm e-mailov\u00e9ho workflow je t\u011b\u017ek\u00e9 naj\u00edt si \u010das na zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce a spr\u00e1vu m\u00e9di\u00ed. Pr\u00e1v\u011b zde se m\u016f\u017ee hodit PR mana\u017eer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esto m\u016f\u017ee b\u00fdt PR tak\u00e9 riskantn\u00ed. Je mnoho v\u011bc\u00ed, kter\u00e9 je t\u0159eba zv\u00e1\u017eit, jak najmout PR mana\u017eera, a tak\u00e9 v\u011bd\u011bt, komu byste m\u011bli d\u016fv\u011b\u0159ovat, aby to pro va\u0161i firmu ud\u011blal. P\u0159edev\u0161\u00edm v\u0161ak, jak pozn\u00e1te, kdy budete pot\u0159ebovat najmout PR mana\u017eera? Poj\u010fme to zjistit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdo je PR mana\u017eer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mana\u017ee\u0159i vztah\u016f s ve\u0159ejnost\u00ed jsou zodpov\u011bdn\u00ed za vytv\u00e1\u0159en\u00ed a udr\u017eov\u00e1n\u00ed pozitivn\u00edho obrazu sv\u00fdch klient\u016f nebo zam\u011bstnavatel\u016f na ve\u0159ejnosti t\u00edm, \u017ee efektivn\u011b komunikuj\u00ed jejich kampan\u011b, \u00fasp\u011bchy a n\u00e1zory. Hraj\u00ed z\u00e1sadn\u00ed roli p\u0159i zlep\u0161ov\u00e1n\u00ed pov\u011bsti sv\u00e9 spole\u010dnosti t\u00edm, \u017ee organizuj\u00ed firemn\u00ed akce, reviduj\u00ed tiskov\u00e9 zpr\u00e1vy a jsou informov\u00e1ni o spole\u010densk\u00fdch a obchodn\u00edch trendech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PR mana\u017ee\u0159i pravideln\u011b testuj\u00ed strategie pro zlep\u0161en\u00ed soci\u00e1ln\u00edho a ekonomick\u00e9ho dopadu a poskytuj\u00ed spole\u010dnosti cenn\u00e9 informace o tom, jak zlep\u0161it jej\u00ed image a vyu\u017e\u00edt ji ve sv\u016fj prosp\u011bch. Vy\u0159izuj\u00ed tak\u00e9 dotazy m\u00e9di\u00ed, p\u0159edkl\u00e1daj\u00ed novin\u00e1\u0159\u016fm p\u0159\u00edb\u011bhy a koordinuj\u00ed tiskov\u00e9 konference, p\u0159i\u010dem\u017e \u0159\u00edd\u00ed t\u00fdmy a profesion\u00e1ly, kte\u0159\u00ed podporuj\u00ed \u017e\u00e1douc\u00ed vn\u00edm\u00e1n\u00ed klienta ve\u0159ejnost\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celkov\u011b vzato jsou PR mana\u017ee\u0159i nezbytn\u00ed pro budov\u00e1n\u00ed a udr\u017eov\u00e1n\u00ed siln\u00e9ho ve\u0159ejn\u00e9ho obrazu sv\u00fdch klient\u016f nebo zam\u011bstnavatel\u016f a hraj\u00ed kl\u00ed\u010dovou roli p\u0159i zaji\u0161\u0165ov\u00e1n\u00ed jejich \u00fasp\u011bchu v konkuren\u010dn\u00edm podnikatelsk\u00e9m prost\u0159ed\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hlavn\u00ed povinnosti PR mana\u017eera<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak pozn\u00e1te, co hledat u ide\u00e1ln\u00edho kandid\u00e1ta? Pom\u016f\u017ee v\u00e1m, kdy\u017e se do tohoto \u00fakolu pust\u00edte s dobrou znalost\u00ed strategi\u00ed, n\u00e1stroj\u016f a metod z dob\u0159e z\u00e1soben\u00e9 <a href=\"https:\/\/prnews.io\/blog\/24-always-have-at-hand-useful-free-tools-for-your-pr-kit.html\">sady n\u00e1stroj\u016f pro PR<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tady je typick\u00fd seznam dovednost\u00ed profesion\u00e1ln\u00edho PR mana\u017eera:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Siln\u00e9 komunika\u010dn\u00ed dovednosti v p\u00edsemn\u00e9m i \u00fastn\u00edm projevu;<\/li>\n\n\n\n<li>Smysl pro detail;<\/li>\n\n\n\n<li>Schopnost strategick\u00e9ho pl\u00e1nov\u00e1n\u00ed;<\/li>\n\n\n\n<li>Schopnost \u0159\u00eddit v\u00edce projekt\u016f a upravovat priority;<\/li>\n\n\n\n<li>Vynikaj\u00edc\u00ed &#8222;lidsk\u00e9 dovednosti&#8220;, v\u010detn\u011b aktivn\u00edho naslouch\u00e1n\u00ed;<\/li>\n\n\n\n<li>Schopnost \u0159e\u0161it probl\u00e9my a analytick\u00e9 schopnosti;<\/li>\n\n\n\n<li>Technick\u00e1 zdatnost (znalost pr\u00e1ce s po\u010d\u00edta\u010dem, zku\u0161enostn\u00ed design, znalost digit\u00e1ln\u00edch m\u00e9di\u00ed).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tady je dal\u0161\u00ed seznam b\u011b\u017en\u00fdch \u00fakol\u016f, kter\u00e9 mus\u00ed m\u00edt mana\u017ee\u0159i vztah\u016f s ve\u0159ejnost\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pl\u00e1nov\u00e1n\u00ed, realizace a koordinace program\u016f pro styk s ve\u0159ejnost\u00ed;<\/li>\n\n\n\n<li>Zaji\u0161\u0165ov\u00e1n\u00ed akc\u00ed, kampan\u00ed a iniciativ v oblasti PR a jejich rozpo\u010dtu;<\/li>\n\n\n\n<li>Vytv\u00e1\u0159et nebo revidovat online obsah medi\u00e1ln\u00edch ozn\u00e1men\u00ed a medi\u00e1ln\u00edch bal\u00ed\u010dk\u016f;<\/li>\n\n\n\n<li>Kontrolovat a koordinovat obsah vytv\u00e1\u0159en\u00fd pro webov\u00e9 str\u00e1nky a \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch;<\/li>\n\n\n\n<li>Pom\u00e1hat p\u0159i tvorb\u011b a kontrole r\u016fzn\u00fdch propaga\u010dn\u00edch a marketingov\u00fdch materi\u00e1l\u016f;<\/li>\n\n\n\n<li>Vypracov\u00e1vat a prov\u00e1d\u011bt z\u00e1sady a postupy v oblasti PR;<\/li>\n\n\n\n<li>Definice kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti pro odd\u011blen\u00ed PR;<\/li>\n\n\n\n<li>M\u011b\u0159en\u00ed a vytv\u00e1\u0159en\u00ed zpr\u00e1v o ka\u017ed\u00e9 PR kampani;<\/li>\n\n\n\n<li>\u010casto dohl\u00ed\u017eet na firemn\u00ed image a zaji\u0161\u0165ovat jej\u00ed soulad se zna\u010dkou spole\u010dnosti;<\/li>\n\n\n\n<li>Vybudovat dlouhodob\u00e9 vztahy se v\u0161emi relevantn\u00edmi zainteresovan\u00fdmi stranami, jako jsou m\u00edstn\u00ed \u00fa\u0159ady, lid\u00e9 z m\u00e9di\u00ed, novin\u00e1\u0159i, politici atd.<\/li>\n\n\n\n<li>P\u0159ij\u00edmat, zapracov\u00e1vat a vzd\u011bl\u00e1vat nov\u00e9 \u010dleny odd\u011blen\u00ed vztah\u016f s ve\u0159ejnost\u00ed;<\/li>\n\n\n\n<li>Vytv\u00e1\u0159en\u00ed obsahu pro r\u016fzn\u00e9 projevy, akce, sly\u0161en\u00ed&#8230;<\/li>\n\n\n\n<li>Vytv\u00e1\u0159en\u00ed a realizace pr\u016fvodce krizovou komunikac\u00ed a <a href=\"https:\/\/prnews.io\/blog\/public-relations-strategy.html\">medi\u00e1ln\u00ed strategie<\/a> podle pot\u0159eby;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mana\u017eer PR je zodpov\u011bdn\u00fd za vytv\u00e1\u0159en\u00ed a dohled nad tvorbou medi\u00e1ln\u00edch zpr\u00e1v a obsahu pro \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch, navazov\u00e1n\u00ed vztah\u016f s m\u00e9dii, novin\u00e1\u0159i a kl\u00ed\u010dov\u00fdmi influencery a \u0159\u00edzen\u00ed image spole\u010dnosti v kritick\u00fdch situac\u00edch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mana\u017eer PR je tak\u00e9 p\u0159\u00edmo zodpov\u011bdn\u00fd za realizaci taktiky a za udr\u017een\u00ed anga\u017eovanosti a pokryt\u00ed klient\u016f na trhu a v m\u00e9di\u00edch. Mezi ka\u017edodenn\u00ed \u00fakoly PR mana\u017eera pat\u0159\u00ed dohled nad um\u00edst\u011bn\u00edm v m\u00e9di\u00edch, \u00fadr\u017eba firemn\u00edch medi\u00e1ln\u00edch datab\u00e1z\u00ed, asistence a pod\u00e1v\u00e1n\u00ed dotaz\u016f novin\u00e1\u0159\u016fm, vytv\u00e1\u0159en\u00ed materi\u00e1l\u016f pro b\u011b\u017en\u00e9 vztahy s ve\u0159ejnost\u00ed a dal\u0161\u00ed nezbytn\u00e9 administrativn\u00ed \u00fakoly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pot\u0159ebujete PR mana\u017eera?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejprve byste m\u011bli pop\u0159em\u00fd\u0161let o tom, \u017ee si ud\u011bl\u00e1te <a href=\"https:\/\/en.wikipedia.org\/wiki\/Publicity\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">reklamu<\/a>. Ud\u011bl\u00e1te tak nejlep\u0161\u00edho z\u00e1stupce pro sv\u016fj v\u00fdrobek nebo slu\u017ebu. Tak\u00e9 pokud si zkus\u00edte ud\u011blat svou publicitu, t\u0159eba jen na p\u00e1r dn\u00ed, z\u00edsk\u00e1te mnohem jasn\u011bj\u0161\u00ed p\u0159ehled o situaci a budete si moci mnohem l\u00e9pe uv\u011bdomit, jak\u00e9 m\u00e1te publikum, na co se zam\u011b\u0159it a jak spolupracovat s outsourcingovou PR agenturou nebo intern\u00edm PR mana\u017eerem.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i n\u00e1boru PR mana\u017eera a tak\u00e9 p\u0159i p\u0159em\u00fd\u0161len\u00ed o tom, komu byste m\u011bli tuto \u010dinnost pro svou firmu sv\u011b\u0159it, je t\u0159eba zv\u00e1\u017eit mnoho polo\u017eek. P\u0159edev\u0161\u00edm v\u0161ak, jak pozn\u00e1te, kdy budete pot\u0159ebovat najmout PR mana\u017eera?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PR odborn\u00edci znaj\u00ed sv\u00e9 publikum a maj\u00ed rostouc\u00ed z\u00e1kladnu kontakt\u016f, kter\u00fdm mohou prodat va\u0161i spole\u010dnost, v\u00e1\u0161 produkt, v\u00e1\u0161 p\u0159\u00edb\u011bh nebo kombinaci v\u0161ech t\u011bchto faktor\u016f. To, \u017ee n\u011bjak\u00e9ho pot\u0159ebujete, pozn\u00e1te ve chv\u00edli, kdy si projdete tyto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vyzkou\u0161eli jste mnoho r\u016fzn\u00fdch zp\u016fsob\u016f, jak podpo\u0159it svou firmu a sv\u016fj produkt, ale nejste spokojeni s v\u00fdsledky;<\/li>.\n\n\n\n<li>Ve va\u0161\u00ed firm\u011b se stalo n\u011bco, co podle v\u00e1s stoj\u00ed za zpr\u00e1vu, ale \u017e\u00e1dn\u00e9 noviny nebo \u010dasopisy nep\u0159evzaly \u017e\u00e1dn\u00e9 tiskov\u00e9 zpr\u00e1vy, kter\u00e9 jste jim rozeslali.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jestli\u017ee jste extr\u00e9mn\u011b zanepr\u00e1zdn\u011bni nebo se nec\u00edt\u00edte dob\u0159e p\u0159i n\u011bkter\u00fdch aspektech koordinace PR nebo p\u0159i naj\u00edm\u00e1n\u00ed intern\u00edho PR mana\u017eera, m\u016f\u017eete vyu\u017e\u00edt outsourcingov\u00e9 PR slu\u017eby.&nbsp;<a target=\"_blank\" href=\"https:\/\/prnews.io\/service\/consulting\/\" rel=\"noreferrer noopener\">PRnews.io Media Planning<\/a>&nbsp;slu\u017eba v\u00e1m pom\u016f\u017ee p\u0159i vytv\u00e1\u0159en\u00ed medi\u00e1ln\u00edho pl\u00e1nu pro pln\u011bn\u00ed va\u0161\u00ed PR strategie. Tato slu\u017eba m\u00e1 dlouh\u00fd seznam m\u00e9di\u00ed, kter\u00e1 za v\u00e1s budou distribuovat obsah a \u0161\u00ed\u0159it informace o va\u0161\u00ed zna\u010dce.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/prnews.io\/service\/consulting\/\">Medi\u00e1ln\u00ed pl\u00e1nov\u00e1n\u00ed - vy\u017e\u00e1dejte si mediapl\u00e1n pro va\u0161i kampa\u0148<\/a><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Mnoho podnikatel\u016f a market\u00e9r\u016f dnes pova\u017euje za obt\u00ed\u017en\u00e9 zorganizovat v\u0161echny oblasti propagace firmy, jako je strategie, v\u00fdroba a distribuce. V takov\u00e9m p\u0159\u00edpad\u011b se v\u00e1m m\u016f\u017ee hodit efektivn\u00ed PR a marketingov\u00e1 platforma. Takov\u00e9 platformy, kter\u00e9 market\u00e9r\u016fm umo\u017e\u0148uj\u00ed distribuovat c\u00edlen\u00e1 sd\u011blen\u00ed, nakupovat m\u00e9dia a usnad\u0148ovat distribuci, v\u00fdrazn\u011b zm\u011bnily marketingov\u00e9 prost\u0159ed\u00ed. V\u00fdb\u011brem spr\u00e1vn\u00e9ho n\u00e1stroje dos\u00e1hnete lep\u0161\u00edch a rychlej\u0161\u00edch v\u00fdsledk\u016f a zam\u011b\u0159\u00edte se na \u0161ir\u0161\u00ed obchodn\u00ed i osobn\u00ed c\u00edle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"264\" src=\"\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-1024x264.png\" alt=\"Z\u00edskejte medi\u00e1ln\u00ed pokryt\u00ed, kter\u00e9 si dnes zaslou\u017e\u00edte 2\" class=\"wp-image-10804\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-1024x264.png 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-300x77.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-150x39.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-768x198.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-1536x396.png 1536w, \/cs\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2-480x124.png 480w, \/cs\/blog\/wp-content\/uploads\/2021\/09\/Get-the-media-coverage-you-deserve-today-2.png 1940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jak najmout PR mana\u017eera: Kontroln\u00ed seznam krok za krokem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1bor vhodn\u00e9ho odborn\u00edka na PR m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00fd, proto si p\u0159e\u010dt\u011bte tyto tipy, kter\u00e9 v\u00e1m n\u00e1bor PR mana\u017eera zna\u010dn\u011b usnadn\u00ed:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Krok 1: Stanovte si c\u00edle<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sestavte si seznam c\u00edl\u016f, kter\u00fdch chcete s PR agenturou dos\u00e1hnout, a pot\u00e9 seznam z\u00fa\u017ete na ty, kter\u00e9 jsou pro v\u00e1s nejd\u016fle\u017eit\u011bj\u0161\u00ed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Krok 2: Promyslete si rozpo\u010det<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zam\u011bstn\u00e1n\u00ed PR agentury se m\u016f\u017ee prodra\u017eit. Pokud si nestanov\u00edte rozpo\u010det a nesd\u011bl\u00edte ho potenci\u00e1ln\u00edmu PR mana\u017eerovi, m\u016f\u017ee se st\u00e1t, \u017ee se dostanete p\u0159\u00edli\u0161 daleko <a href=\"https:\/\/www.davidsongray.co.uk\/a-guide-to-using-linkedin-recruiter\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">procesu naj\u00edm\u00e1n\u00ed<\/a> PR experta nebo agentury, kter\u00fd si nem\u016f\u017eete dovolit, a ztrat\u00edte tak sv\u016fj i jejich \u010das.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159e\u010dt\u011bte si v\u00edce:<a href=\"https:\/\/prnews.io\/blog\/pr-on-a-budget-101.html\" target=\"_blank\" rel=\"noreferrer noopener\"> PR s rozpo\u010dtem 101: Z\u00edsk\u00e1v\u00e1n\u00ed tisku s omezen\u00fdm rozpo\u010dtem<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Krok 3: Zva\u017ete, koho pot\u0159ebujete<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1te v podstat\u011b t\u0159i mo\u017enosti, pokud jde o naj\u00edm\u00e1n\u00ed pracovn\u00edk\u016f pro PR:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vlastn\u00ed t\u00fdm<\/li>\n\n\n\n<li>Spole\u010dnost pro styk s ve\u0159ejnost\u00ed<\/li>\n\n\n\n<li>Kombinace<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 z t\u011bchto mo\u017enost\u00ed m\u00e1 jinou cenu a bude od v\u00e1s vy\u017eadovat jin\u00e9 mo\u017enosti zapojen\u00ed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Krok 4: Napi\u0161te si seznam ot\u00e1zek k diskusi<\/h3>.\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159edt\u00edm, ne\u017e se obr\u00e1t\u00edte na PR agenturu, sepi\u0161te si seznam ot\u00e1zek, kter\u00e9 chcete polo\u017eit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Budete se cht\u00edt dozv\u011bd\u011bt o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cena<\/li>\n\n\n\n<li>Zku\u0161enosti\/odbornost<\/li>\n\n\n\n<li>P\u0159edchoz\u00ed klienti<\/li>\n\n\n\n<li>P\u0159edchoz\u00ed \u00fasp\u011bchy<\/li>\n\n\n\n<li>Ohlasy\/testimoni\u00e1ly<\/li>\n\n\n\n<li>Sjednat sch\u016fzku<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vybaveni sv\u00fdmi ot\u00e1zkami si v dal\u0161\u00edm kroku domluvte sch\u016fzku s r\u016fzn\u00fdmi PR mana\u017eery nebo videohovory s PR slu\u017ebami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Krok 5: Stanovte o\u010dek\u00e1v\u00e1n\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nastavte jasnou komunika\u010dn\u00ed linii a z\u00e1rove\u0148 ur\u010dete sv\u00e1 o\u010dek\u00e1v\u00e1n\u00ed. Popov\u00eddejte si se z\u00e1stupci PR slu\u017eby nebo PR mana\u017eerem o sv\u00fdch c\u00edlech SMART a stanovte si, jak budete m\u011b\u0159it \u00fasp\u011bch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159e\u010dt\u011bte si v\u00edce: <a href=\"https:\/\/prnews.io\/blog\/pr-points.html\" title=\"\">Analytika v PR: Jak m\u011b\u0159it v\u00fdkonnost kampan\u00ed?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Krok 6: Zapojen\u00ed PR mana\u017eera<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Diskutujte o sv\u00fdch komunika\u010dn\u00edch c\u00edlech. Polo\u017ete ot\u00e1zky typu: &#8222;Jak budeme sledovat v\u00fdsledky na\u0161\u00ed spole\u010dn\u00e9 pr\u00e1ce?&#8220;<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100,000+ media publications;<\/li>\n\t\t<li>get backlinks to your product;<\/li>\n\t\t<li>scale work with content distribution.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se sna\u017e\u00edte ze v\u0161ech sil vzbudit z\u00e1jem ve\u0159ejnosti o va\u0161i spole\u010dnost nebo produkt a nem\u00e1te v\u00fdsledky, najm\u011bte si pro sv\u00e9 pot\u0159eby PR mana\u017eera nebo PR slu\u017ebu. Nyn\u00ed ji\u017e m\u00e1te v\u0161e, co pot\u0159ebujete k tomu, abyste pro svou zna\u010dku p\u0159ijali pr\u00e1v\u011b tu spr\u00e1vnou PR agenturu nebo PR mana\u017eera. Jakmile v\u0161ak za\u010dnete spolupracovat s PR firmou nebo si najmete PR mana\u017eera, va\u0161e pr\u00e1ce nekon\u010d\u00ed. Abyste dos\u00e1hli nejlep\u0161\u00edch v\u00fdsledk\u016f, bu\u010fte p\u0159ipraveni pracovat jako partner a zajistit, aby strategie a sd\u011blen\u00ed, kter\u00e9 v\u00e1m p\u0159ed\u00e1vaj\u00ed, odpov\u00eddaly va\u0161im pot\u0159eb\u00e1m. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159e\u010dt\u011bte si v\u00edce:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/the-pr-meaning.html\" target=\"_blank\" rel=\"noreferrer noopener\">Smysl PR u\u017e nikdy nebude stejn\u00fd. Zm\u011bnili jste sv\u016fj PR? <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/pr-storytelling.html\" target=\"_blank\" rel=\"noreferrer noopener\">S\u00edla PR vypr\u00e1v\u011bn\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/press-kit.html\" target=\"_blank\" rel=\"noreferrer noopener\">D\u016fle\u017eitost tiskov\u00e9ho materi\u00e1lu<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/good-pr-and-bad-pr.html\" target=\"_blank\" rel=\"noreferrer noopener\">Rozd\u00edl mezi dobr\u00fdm a \u0161patn\u00fdm PR (Public Relations)<\/a><\/li>\n<\/ul>\n\n\n\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n  <h2 itemprop=\"name\" id=\"title25\">FAQ: PR mana\u017eer<\/h2>\n  <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\">Co d\u011bl\u00e1 PR mana\u017eer?&#8220;<\/h3>\n    <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n      <div itemprop=\"text\">\n        <p>PR mana\u017ee\u0159i jsou zodpov\u011bdn\u00ed za v\u00fdvoj a realizaci PR a medi\u00e1ln\u00ed strategie organizace, budov\u00e1n\u00ed jej\u00edho dobr\u00e9ho jm\u00e9na a zaji\u0161\u0165ov\u00e1n\u00ed \u00fasp\u011b\u0161n\u00e9ho medi\u00e1ln\u00edho pokryt\u00ed. Jako PR mana\u017eer budete ps\u00e1t nebo \u0159\u00eddit tvorbu zpr\u00e1v pro m\u00e9dia a p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, navazovat vztahy s novin\u00e1\u0159i a kl\u00ed\u010dov\u00fdmi vlivn\u00fdmi osobami a \u0159\u00eddit reakce na &#8222;krizov\u00e9&#8220; okolnosti. PR mana\u017eer\u016f je zapot\u0159eb\u00ed ve v\u0161ech odv\u011btv\u00edch od finan\u010dnictv\u00ed po m\u00f3du, od \u0161kolstv\u00ed po politiku.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n    <h3 itemprop=\"name\">Co je to PR mana\u017eer?&#8220;<\/h3>\n    <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n      <div itemprop=\"text\">\n        <p>Mana\u017eer pro vztahy s ve\u0159ejnost\u00ed (PR mana\u017eer) je profesion\u00e1l v oblasti m\u00e9di\u00ed a vztah\u016f s ve\u0159ejnost\u00ed, kter\u00fd je zodpov\u011bdn\u00fd za pl\u00e1nov\u00e1n\u00ed a koordinaci tvorby obsahu, kter\u00fd udr\u017euje nebo zlep\u0161uje ve\u0159ejn\u00fd obraz jeho zam\u011bstnavatele nebo klienta.<\/p>\n        <p>Pro pr\u00e1ci mana\u017eera pro styk s ve\u0159ejnost\u00ed se doporu\u010duje m\u00edt alespo\u0148 bakal\u00e1\u0159sk\u00fd titul v oboru public relations, marketingu, komunikace, fundraisingu, \u017eurnalistiky nebo angli\u010dtiny. Krom\u011b z\u00edsk\u00e1n\u00ed titulu by mana\u017ee\u0159i vztah\u016f s ve\u0159ejnost\u00ed m\u011bli m\u00edt ve sv\u00e9m \u017eivotopise uvedenu tak\u00e9 n\u011bkolikaletou praxi, ne\u017e budou na tuto pozici zva\u017eov\u00e1ni.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mnoho podnikatel\u016f a majitel\u016f firem dok\u00e1\u017ee vytvo\u0159it produkt. M\u016f\u017ee v\u0161ak j\u00edt o speci\u00e1ln\u00ed typ jedinc\u016f, kte\u0159\u00ed dok\u00e1\u017e\u00ed prodat nejen produkt, ale vybudovat firm\u011b dobrou image. Tvorba image, public relations jsou \u0161irok\u00e9 pojmy, kter\u00e9 zahrnuj\u00ed v\u011bci jako pov\u011bdom\u00ed o zna\u010dce, vztahy s m\u00e9dii, publicita, firemn\u00ed komunikace, \u0159\u00edzen\u00ed reputace a mnoho dal\u0161\u00edch. Vzhledem k tomu, \u017ee najmout PR mana\u017eera m\u016f\u017ee b\u00fdt n\u00e1kladn\u00e9, mohou si mal\u00e9 a st\u0159edn\u00ed podniky sv\u00e9 pot\u0159eby v oblasti public relations tak\u00e9 zad\u00e1vat extern\u011b. Mezi tvorbou obsahu, z\u00edsk\u00e1v\u00e1n\u00edm kontakt\u016f na m\u00e9dia, psan\u00edm blog\u016f, p\u0159\u00edpravou reklamn\u00edch text\u016f a nastaven\u00edm e-mailov\u00e9ho workflow je t\u011b\u017ek\u00e9 naj\u00edt si \u010das na zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o<\/p>\n","protected":false},"author":17,"featured_media":3020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[864],"class_list":["post-3019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations","tag-agencies"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/3019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=3019"}],"version-history":[{"count":11,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/3019\/revisions"}],"predecessor-version":[{"id":12125,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/3019\/revisions\/12125"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/3020"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=3019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=3019"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=3019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}