{"id":2481,"date":"2021-04-22T21:53:18","date_gmt":"2021-04-22T19:53:18","guid":{"rendered":"\/blog\/?p=2481"},"modified":"2025-06-17T23:21:59","modified_gmt":"2025-06-17T21:21:59","slug":"jak-vybrat-nejdulezitejsi-klicova-slova-pro-umisteni","status":"publish","type":"post","link":"\/cs\/blog\/jak-vybrat-nejdulezitejsi-klicova-slova-pro-umisteni.html","title":{"rendered":"Jak vybrat nejrelevantn\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova pro um\u00edst\u011bn\u00ed?"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Pozor! Kvalitativn\u00ed anal\u00fdza kl\u00ed\u010dov\u00fdch slov vede k \u00fasp\u011bchu dal\u0161\u00edch krok\u016f ve va\u0161ich SEO aktivit\u00e1ch. Pokud jednou neprovedete d\u016fkladnou anal\u00fdzu p\u0159edem, m\u016f\u017ee se st\u00e1t, \u017ee vysok\u00e1 pozice webu ve vyhled\u00e1v\u00e1n\u00ed na ur\u010dit\u00e1 kl\u00ed\u010dov\u00e1 slova nep\u0159inese \u017e\u00e1dn\u00e9 hmatateln\u00e9 v\u00fdsledky. Tak\u017ee&#8230; jak hledat kl\u00ed\u010dov\u00e1 slova? <\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/prnews.io\/publishers\/\">Z\u00edskejte dal\u0161\u00ed p\u0159\u00edjem ze sv\u00e9ho blogu!<\/a><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Co jsou to kl\u00ed\u010dov\u00e1 slova?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kl\u00ed\u010dov\u00e1 slova jsou slova a fr\u00e1ze, kter\u00e9 lid\u00e9 zad\u00e1vaj\u00ed do vyhled\u00e1va\u010d\u016f, aby na\u0161li konkr\u00e9tn\u00ed informace, slu\u017eby nebo produkty. Kl\u00ed\u010dov\u00e1 slova se mohou naz\u00fdvat tak\u00e9 &#8222;kl\u00ed\u010dov\u00e9 fr\u00e1ze&#8220;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u00edv\u00e1me-li se na kl\u00ed\u010dov\u00e1 slova v kontextu pozicov\u00e1n\u00ed, existuje n\u011bkolik typ\u016f kl\u00ed\u010dov\u00fdch slov:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kl\u00ed\u010dov\u00e1 slova zna\u010dkov\u00e1 (zna\u010dka, n\u00e1zev spole\u010dnosti)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Branded keywords jsou kl\u00ed\u010dov\u00e1 slova, kter\u00e1 u\u017eivatel\u00e9 vyhled\u00e1va\u010d\u016f zad\u00e1vaj\u00ed \u010dast\u011bji, kdy\u017e neznaj\u00ed konkr\u00e9tn\u00ed adresu webov\u00fdch str\u00e1nek spole\u010dnosti, ale cht\u011bj\u00ed je naj\u00edt. Obecn\u011b plat\u00ed, \u017ee webov\u00e9 str\u00e1nky nevy\u017eaduj\u00ed \u017e\u00e1dn\u00e9 zvl\u00e1\u0161tn\u00ed akce, aby se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na fr\u00e1zi, kterou je n\u00e1zev spole\u010dnosti, um\u00edstily na prvn\u00ed pozici. D\u016fvodem je, \u017ee:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>n\u00e1zev spole\u010dnosti je obvykle jedine\u010dn\u00fd (pokud jste je\u0161t\u011b v procesu v\u00fdb\u011bru n\u00e1zvu spole\u010dnosti &#8211; zkontrolujte, zda neexistuje jin\u00e1 spole\u010dnost se stejn\u00fdm n\u00e1zvem, jinak se va\u0161e webov\u00e9 str\u00e1nky nemus\u00ed dostat na prvn\u00ed m\u00edsto ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na fr\u00e1zi, kter\u00e1 obsahuje n\u00e1zev spole\u010dnosti);<\/li>\n\n\n\n<li>n\u00e1zev dom\u00e9ny se obvykle p\u0159esn\u011b shoduje s n\u00e1zvem spole\u010dnosti. A to tak\u00e9 pom\u00e1h\u00e1 webov\u00e9 str\u00e1nce s n\u00e1zvem spole\u010dnosti zobrazovat se ve vysok\u00fdch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Obecn\u00e1 kl\u00ed\u010dov\u00e1 slova<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Obecn\u00e1 kl\u00ed\u010dov\u00e1 slova jsou kl\u00ed\u010dov\u00e9 fr\u00e1ze slo\u017een\u00e9 p\u0159ev\u00e1\u017en\u011b z 1-2 slov. Tento typ kl\u00ed\u010dov\u00fdch slov nej\u010dast\u011bji pou\u017e\u00edvaj\u00ed u\u017eivatel\u00e9, kte\u0159\u00ed se zaj\u00edmaj\u00ed o ur\u010dit\u00e9 produkty a slu\u017eby, ale je\u0161t\u011b nemaj\u00ed konkr\u00e9tn\u00ed preference. Vysok\u00e9 pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed pro tato kl\u00ed\u010dov\u00e1 slova nemus\u00ed nutn\u011b p\u0159in\u00e1\u0161et spole\u010dnosti v\u00fdhody. Um\u00edst\u011bn\u00ed na tato kl\u00ed\u010dov\u00e1 slova je nav\u00edc zna\u010dn\u011b komplikovan\u00e9 kv\u016fli vysok\u00e9 konkurenci. P\u0159\u00edklady n\u00e1sleduj\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>univerzity;<\/li>\n\n\n\n<li>dresy;<\/li>\n\n\n\n<li>hodinky;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Kl\u00ed\u010dov\u00e1 slova s dlouh\u00fdm ocasem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kl\u00ed\u010dov\u00e1 slova tohoto typu zahrnuj\u00ed p\u0159edev\u0161\u00edm slovn\u00ed spojen\u00ed se dv\u011bma a v\u00edce kl\u00ed\u010dov\u00fdmi slovy. U\u017eivatel\u00e9 internetu, kte\u0159\u00ed takov\u00e1 slova zad\u00e1vaj\u00ed do vyhled\u00e1va\u010d\u016f, maj\u00ed konkr\u00e9tn\u011bj\u0161\u00ed pot\u0159eby a p\u0159esn\u011b v\u011bd\u00ed, co hledaj\u00ed. Um\u00edst\u011bn\u00ed na kl\u00ed\u010dov\u00e1 slova tohoto typu je snaz\u0161\u00ed, proto\u017ee konkurence je zde men\u0161\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vysok\u00e9 \u0161koly MBA v Berl\u00edn\u011b<\/li>\n\n\n\n<li>B\u00edl\u00e9 svatebn\u00ed \u0161aty<\/li>\n\n\n\n<li>p\u00e1nsk\u00e9 hodinky s \u0159em\u00ednkem<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Toto srovn\u00e1n\u00ed se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm webov\u00fdch str\u00e1nek souvisej\u00edc\u00edch s ur\u010dit\u00fdm podnik\u00e1n\u00edm &#8211; prodejem nebo propagac\u00ed slu\u017eeb \u010di v\u00fdrobk\u016f. Krom\u011b v\u00fd\u0161e uveden\u00fdch typ\u016f kl\u00ed\u010dov\u00fdch slov m\u016f\u017eete zvolit tak\u00e9 informa\u010dn\u00ed kl\u00ed\u010dov\u00e1 slova souvisej\u00edc\u00ed s hled\u00e1n\u00edm konkr\u00e9tn\u00edch odpov\u011bd\u00ed, nap\u0159\u00edklad &#8222;hlavn\u00ed m\u011bsto Portugalska&#8220;, &#8222;jak uva\u0159it vejce&#8220; nebo &#8222;prezident \u010cesk\u00e9 republiky&#8220;.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Shrnuto a podtr\u017eeno:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u010c\u00edm m\u00e9n\u011b slov fr\u00e1ze zadan\u00e1 do vyhled\u00e1va\u010de obsahuje, t\u00edm \u010dast\u011bji ji u\u017eivatel\u00e9 internetu pou\u017e\u00edvaj\u00ed. Z\u00e1rove\u0148 s klesaj\u00edc\u00edm po\u010dtem slov ve fr\u00e1zi roste i konkurence (respektive slo\u017eitost a n\u00e1klady na um\u00edst\u011bn\u00ed dan\u00e9ho kl\u00ed\u010dov\u00e9ho slova).<\/li>\n\n\n\n<li>\u010d\u00edm v\u00edce slov fr\u00e1ze zadan\u00e1 do vyhled\u00e1va\u010de obsahuje, t\u00edm men\u0161\u00ed bude konkurence a tak\u00e9 t\u00edm ni\u017e\u0161\u00ed bude frekvence vyhled\u00e1v\u00e1n\u00ed t\u00e9to fr\u00e1ze mezi u\u017eivateli.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je t\u0159eba tak\u00e9 dodat, \u017ee v\u011bt\u0161\u00ed po\u010det slov zadan\u00fdch do vyhled\u00e1va\u010de je ukazatelem specifi\u010dt\u011bj\u0161\u00edch pot\u0159eb. Respektive je v\u011bt\u0161\u00ed \u0161ance, \u017ee p\u0159i p\u0159esunu ze str\u00e1nky s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed na v\u00e1\u0161 web najde u\u017eivatel pot\u0159ebn\u00e9 informace pr\u00e1v\u011b na va\u0161em webu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak vyhled\u00e1vat kl\u00ed\u010dov\u00e1 slova?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O typech kl\u00ed\u010dov\u00fdch slov a jejich hlavn\u00edch charakteristik\u00e1ch ji\u017e v\u00edte. Jak je ale vyhledat? Existuje n\u011bkolik zp\u016fsob\u016f:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uve\u010fte seznam produkt\u016f a slu\u017eeb, kter\u00e9 nab\u00edz\u00edte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o hlavn\u00ed a nejefektivn\u011bj\u0161\u00ed zp\u016fsob, jak vytvo\u0159it seznam kl\u00ed\u010dov\u00fdch slov pro um\u00edst\u011bn\u00ed. Z\u00e1rove\u0148 je d\u016fle\u017eit\u00e9 m\u00edt na pam\u011bti oblast va\u0161eho podnik\u00e1n\u00ed. V p\u0159\u00edpad\u011b firmy z na\u0161eho p\u0159\u00edkladu, kter\u00e1 nab\u00edz\u00ed sv\u00e9 slu\u017eby pouze v r\u00e1mci jedn\u00e9 konkr\u00e9tn\u00ed lokality, se vyplat\u00ed p\u0159idat do kl\u00ed\u010dov\u00fdch slov n\u00e1zev m\u011bsta, proto\u017ee pr\u00e1v\u011b tak bude v\u011bt\u0161ina u\u017eivatel\u016f internetu tuto slu\u017ebu hledat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00ed\u017ee uv\u00e1d\u00edme n\u011bkolik p\u0159\u00edklad\u016f kl\u00ed\u010dov\u00fdch slov, kter\u00e1 m\u016f\u017eete zvolit v z\u00e1vislosti na sv\u00e9m podnik\u00e1n\u00ed:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159\u00edklad 1:<\/strong> servis po\u010d\u00edta\u010d\u016f v Kalifornii:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>oprava notebook\u016f Kalifornie<\/li>\n\n\n<li>oprava PC Kalifornie<\/li>\n\n\n\n\n<li>\u010di\u0161t\u011bn\u00ed notebook\u016f Kalifornie<\/li>\n\n\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>P\u0159\u00edklad 2: <\/strong>online obchod s p\u0159\u00edslu\u0161enstv\u00edm pro produkty Apple:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item -->\n<li>pouzdro pro iPhone 6s<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>baterie pro iPhone 10<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>nab\u00edje\u010dka pro iPhone 4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Pou\u017eijte n\u00e1vrhy vyhled\u00e1va\u010de Google<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Po zad\u00e1n\u00ed vybran\u00e9 fr\u00e1ze Google obvykle nab\u00eddne n\u011bkolik n\u00e1pov\u011bd, tak\u017ee se u\u017eivatel\u00e9 mohou pokusit naj\u00edt informace, kter\u00e9 je zaj\u00edmaj\u00ed, pro jin\u00e9 vhodn\u00e9 fr\u00e1ze. Tyto tipy lze nal\u00e9zt na dvou m\u00edstech:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2484,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><br \/>&lt;obr\u00e1zek class=&#8220;wp-block-image size-large&#8220;&gt;<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"714\" class=\"wp-image-2484\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image8-1024x714.jpg\" alt=\"\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/04\/image8-1024x714.jpg 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image8-300x209.jpg 300w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image8-150x105.jpg 150w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image8-768x536.jpg 768w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image8-480x335.jpg 480w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image8.jpg 1105w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>dole je seznam v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>v poli, kam zad\u00e1v\u00e1me kl\u00ed\u010dov\u00e1 slova:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2485,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"808\" class=\"wp-image-2485\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image11-1024x808.jpg\" alt=\"jak hledat kl\u00ed\u010dov\u00e1 slova krok za krokem.\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/04\/image11-1024x808.jpg 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image11-300x237.jpg 300w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image11-150x118.jpg 150w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image11-768x606.jpg 768w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image11-480x379.jpg 480w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image11.jpg 1126w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Tyto n\u00e1vrhy jsou dobr\u00fdm n\u00e1vodem nejen pro ty, kte\u0159\u00ed hledaj\u00ed informace, ale tak\u00e9 pro ty, kte\u0159\u00ed cht\u011bj\u00ed vybrat kl\u00ed\u010dov\u00e1 slova pro um\u00edst\u011bn\u00ed webu. N\u00e1pov\u011bdy obsahuj\u00ed fr\u00e1ze podobn\u00e9 t\u011bm, kter\u00e9 jste zadali a kter\u00e9 u\u017eivatel\u00e9 internetu \u010dasto pou\u017e\u00edvaj\u00ed.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h4>3. Pou\u017eijte n\u00e1stroj Ubersuggest<\/h4>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ubersuggest<\/a> je n\u00e1stroj, kter\u00fd funguje podobn\u011b jako n\u00e1vrhy vyhled\u00e1va\u010de Google. Na z\u00e1klad\u011b jednoho kl\u00ed\u010dov\u00e9ho slova z\u00edsk\u00e1te n\u00e1vrhy dal\u0161\u00edch &#8211; podobn\u00fdch kl\u00ed\u010dov\u00fdch slov, kter\u00e1 se vyplat\u00ed um\u00edstit, proto\u017ee je u\u017eivatel\u00e9 internetu tak\u00e9 hledaj\u00ed.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Pou\u017e\u00edv\u00e1n\u00ed tohoto n\u00e1stroje je velmi snadn\u00e9:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2486,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"450\" class=\"wp-image-2486\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image13-1024x450.png\" alt=\"jak hledat kl\u00ed\u010dov\u00e1 slova pomoc\u00ed ubersuggest.\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/04\/image13-1024x450.png 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image13-300x132.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image13-150x66.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image13-768x337.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image13-480x211.png 480w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image13.png 1432w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>V poli (1) zadejte hlavn\u00ed kl\u00ed\u010dov\u00e9 slovo, v poli (2) vyberte Angli\u010dtina\/Spojen\u00e9 kr\u00e1lovstv\u00ed, proto\u017ee n\u00e1s zaj\u00edmaj\u00ed anglick\u00e1 kl\u00ed\u010dov\u00e1 slova, popul\u00e1rn\u00ed ve Velk\u00e9 Brit\u00e1nii, a klikn\u011bte na tla\u010d\u00edtko Hledat. Zde jsou p\u0159\u00edklady v\u00fdsledk\u016f z\u00edskan\u00fdch pro kl\u00ed\u010dov\u00e9 slovo &#8222;sightseeing trips&#8220;:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2487,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><br \/>&lt;obr\u00e1zek class=&#8220;wp-block-image size-large&#8220;&gt;<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" class=\"wp-image-2487\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image7-1024x768.png\" alt=\"\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/04\/image7-1024x768.png 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image7-300x225.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image7-150x112.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image7-768x576.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image7-480x360.png 480w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image7.png 1086w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Podobn\u00fd seznam kl\u00ed\u010dov\u00fdch slov z\u00edsk\u00e1te, kdy\u017e do vyhled\u00e1vac\u00edho \u0159\u00e1dku nap\u00ed\u0161ete postupn\u011b<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul><!-- wp:list-item --><\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li>pozn\u00e1vac\u00ed z\u00e1jezdy A;<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>pozn\u00e1vac\u00ed v\u00fdlety B;<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>pozn\u00e1vac\u00ed v\u00fdlety C.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A pak je t\u0159eba p\u0159idat mo\u017enosti, kter\u00e9 nab\u00edz\u00ed vyhled\u00e1va\u010d. S Ubersuggestem se tento proces provede automaticky.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h4>4. Pou\u017eit\u00ed n\u00e1stroje KeywordTool<\/h4>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Podobn\u00fdm n\u00e1strojem je <a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">KeywordTool<\/a>. Princip jeho fungov\u00e1n\u00ed je velmi podobn\u00fd, ale po\u010det n\u00e1vrh\u016f s p\u0159ipraven\u00fdmi kl\u00ed\u010dov\u00fdmi slovy je je\u0161t\u011b v\u011bt\u0161\u00ed. Rozhran\u00ed n\u00e1stroje KeywordTool je pom\u011brn\u011b intuitivn\u00ed a snadno se pou\u017e\u00edv\u00e1:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2488,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><br \/>&lt;obr\u00e1zek class=&#8220;wp-block-image size-large&#8220;&gt;<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"296\" class=\"wp-image-2488\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image12-1024x296.png\" alt=\"\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/04\/image12-1024x296.png 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image12-300x87.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image12-150x43.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image12-768x222.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image12-480x139.png 480w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image12.png 1054w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Do pole (1) mus\u00edte zadat z\u00e1kladn\u00ed kl\u00ed\u010dov\u00e9 slovo, na jeho\u017e z\u00e1klad\u011b chcete generovat n\u00e1vrhy dal\u0161\u00edch kl\u00ed\u010dov\u00fdch slov, a pot\u00e9 kliknout na tla\u010d\u00edtko (2).<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Tady jsou v\u00fdsledky v tomto p\u0159\u00edpad\u011b:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2489,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><br \/>&lt;obr\u00e1zek class=&#8220;wp-block-image size-large&#8220;&gt;<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"896\" class=\"wp-image-2489\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image3-1024x896.png\" alt=\"\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/04\/image3-1024x896.png 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image3-300x263.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image3-150x131.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image3-768x672.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image3-480x420.png 480w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image3.png 1074w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h4>5. Pou\u017eit\u00ed n\u00e1stroje Google AdWords Keywords Planner<\/h4>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Dal\u0161\u00edm n\u00e1strojem, kter\u00fd v\u00e1m pom\u016f\u017ee vybrat spr\u00e1vn\u00e1 kl\u00ed\u010dov\u00e1 slova pro um\u00edst\u011bn\u00ed, je n\u00e1stroj Google AdWords KeywordTool. Chcete-li jej pou\u017e\u00edt, mus\u00edte se p\u0159ihl\u00e1sit ke sv\u00e9mu \u00fa\u010dtu Google a v prohl\u00ed\u017ee\u010di n\u00e1sledovat <a href=\"https:\/\/ads.google.com\/intl\/en_en\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tento odkaz<\/a>. Seznam n\u00e1vrh\u016f kl\u00ed\u010dov\u00fdch slov z\u00edsk\u00e1te v\u00fdb\u011brem mo\u017enosti &#8222;Naj\u00edt kl\u00ed\u010dov\u00e9 slovo a reklamn\u00ed skupinu (Objevte nov\u00e1 kl\u00ed\u010dov\u00e1 slova)&#8220;.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2490,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><br \/>&lt;obr\u00e1zek class=&#8220;wp-block-image size-large&#8220;&gt;<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" class=\"wp-image-2490\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image5-1024x482.png\" alt=\"\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/04\/image5-1024x482.png 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image5-300x141.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image5-150x71.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image5-768x361.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image5-480x226.png 480w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image5.png 1282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Pot\u00e9 zadejte hlavn\u00ed kl\u00ed\u010dov\u00e9 slovo do pole (1), nap\u0159\u00edklad jak je uvedeno n\u00ed\u017ee &#8211; &#8222;krmivo pro psy&#8220;, a klikn\u011bte na (2) &#8211; Zobrazit n\u00e1vrhy (Z\u00edskat v\u00fdsledky).<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>V\u00fdsledky na kart\u011b N\u00e1vrhy kl\u00ed\u010dov\u00fdch slov by se m\u011bly zobrazit takto:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2491,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><br \/>&lt;obr\u00e1zek class=&#8220;wp-block-image size-large&#8220;&gt;<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" class=\"wp-image-2491\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image2-1024x549.png\" alt=\"\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/04\/image2-1024x549.png 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image2-300x161.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image2-150x80.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image2-768x412.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image2-480x257.png 480w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image2.png 1365w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Jak analyzovat kl\u00ed\u010dov\u00e1 slova z hlediska potenci\u00e1ln\u00ed n\u00e1v\u0161t\u011bvnosti?<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>M\u00e1me-li kompletn\u00ed seznam kl\u00ed\u010dov\u00fdch slov vytvo\u0159en\u00fd v\u00fd\u0161e popsan\u00fdmi metodami, zb\u00fdv\u00e1 u\u017e jen zkontrolovat, jak \u010dasto je dan\u00e9 kl\u00ed\u010dov\u00e9 slovo vyhled\u00e1v\u00e1no u\u017eivateli vyhled\u00e1va\u010de Google. To m\u016f\u017eete prov\u00e9st pomoc\u00ed v\u00fd\u0161e zm\u00edn\u011bn\u00e9ho n\u00e1stroje Google AdWords KeywordTool. Tentokr\u00e1t v\u0161ak p\u0159ejd\u011bte na str\u00e1nku <a href=\"https:\/\/ads.google.com\/intl\/en_en\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">KeywordPlanner<\/a>, vyberte mo\u017enost &#8222;St\u00e1hnout n\u00e1pady na kl\u00ed\u010dov\u00e1 slova&#8220; a do pole n\u00ed\u017ee vlo\u017ete kl\u00ed\u010dov\u00e1 slova, jejich\u017e po\u010det ve vyhled\u00e1v\u00e1n\u00ed chcete zkontrolovat.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2492,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><br \/>&lt;obr\u00e1zek class=&#8220;wp-block-image size-large&#8220;&gt;<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" class=\"wp-image-2492\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image9-1024x455.png\" alt=\"\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/04\/image9-1024x455.png 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image9-300x133.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image9-150x67.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image9-768x341.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image9-480x213.png 480w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image9.png 1248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Pot\u00e9 klikn\u011bte na tla\u010d\u00edtko &#8222;ulo\u017eit&#8220;. Zde je p\u0159\u00edklad toho, jak budou vypadat v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2493,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><br \/>&lt;obr\u00e1zek class=&#8220;wp-block-image size-large&#8220;&gt;<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" class=\"wp-image-2493\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image6-1024x447.png\" alt=\"\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/04\/image6-1024x447.png 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image6-300x131.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image6-150x66.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image6-768x336.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image6-1536x671.png 1536w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image6-480x210.png 480w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image6.png 1655w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Sloupec &#8222;Pr\u016fm\u011brn\u00e9 m\u011bs\u00ed\u010dn\u00ed vyhled\u00e1v\u00e1n\u00ed&#8220; obsahuje informace o tom, kolikr\u00e1t (v pr\u016fm\u011bru) zadaj\u00ed u\u017eivatel\u00e9 internetu do vyhled\u00e1va\u010de kl\u00ed\u010dov\u00e9 slovo. Nav\u00edc po najet\u00ed kurzorem na ikonu vlevo od tohoto \u010d\u00edsla z\u00edsk\u00e1te p\u0159edpov\u011b\u010f na p\u0159\u00ed\u0161t\u00ed rok.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2494,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"689\" class=\"wp-image-2494\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/image4.png\" alt=\"\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/04\/image4.png 992w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image4-300x208.png 300w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image4-150x104.png 150w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image4-768x533.png 768w, \/cs\/blog\/wp-content\/uploads\/2021\/04\/image4-480x333.png 480w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Jak je uvedeno v p\u0159\u00edkladu, n\u011bkter\u00e1 kl\u00ed\u010dov\u00e1 slova jsou sez\u00f3nn\u00ed. To znamen\u00e1, \u017ee jejich popularita z\u00e1vis\u00ed p\u0159edev\u0161\u00edm na m\u011bs\u00edci.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Jak interpretovat informace o pr\u016fm\u011brn\u00e9m vyhled\u00e1v\u00e1n\u00ed tohoto kl\u00ed\u010dov\u00e9ho slova? M\u016f\u017eeme na z\u00e1klad\u011b p\u0159\u00edkladu p\u0159edpokl\u00e1dat, \u017ee kdy\u017e bude na prvn\u00edm m\u00edst\u011b ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na fr\u00e1zi &#8222;last minute z\u00e1jezdy&#8220;, bude m\u00edt web stejn\u00fd po\u010det zobrazen\u00ed za m\u011bs\u00edc? Bohu\u017eel ne, v\u00fdsledek nelze p\u0159esn\u011b p\u0159edpov\u011bd\u011bt.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Co ovliv\u0148uje konkurenceschopnost kl\u00ed\u010dov\u00fdch slov?<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Posledn\u00edm a velmi d\u016fle\u017eit\u00fdm faktorem p\u0159i v\u00fdb\u011bru kl\u00ed\u010dov\u00fdch slov pro um\u00edst\u011bn\u00ed je jejich konkurenceschopnost. Od n\u00ed se odv\u00edj\u00ed cena a d\u00e9lka um\u00edst\u011bn\u00ed webu na konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e9 slovo. Posouzen\u00ed konkurenceschopnosti kl\u00ed\u010dov\u00fdch slov vy\u017eaduje speci\u00e1ln\u00ed znalosti v oblasti SEO a ur\u010dit\u00e9 zku\u0161enosti. Proto zde uvedu pouze faktory, kter\u00e9 ovliv\u0148uj\u00ed konkurenceschopnost kl\u00ed\u010dov\u00fdch slov:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul><!-- wp:list-item --><\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li>Oblast &#8211; Nejkonkurenceschopn\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova souvisej\u00ed s nejv\u00fdnosn\u011bj\u0161\u00edmi oblastmi podnik\u00e1n\u00ed. Vedouc\u00edmi odv\u011btv\u00edmi jsou finance, bankovnictv\u00ed a poji\u0161\u0165ovnictv\u00ed.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>po\u010det konkurent\u016f &#8211; \u010d\u00edm v\u00edce web\u016f s podobnou tematikou a spole\u010dnost\u00ed, kter\u00e9 vykon\u00e1vaj\u00ed podobnou \u010dinnost, t\u00edm t\u011b\u017e\u0161\u00ed je dos\u00e1hnout lep\u0161\u00edho v\u00fdsledku ne\u017e v\u00fdsledky va\u0161ich konkurent\u016f.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>SEO-optimalizace webov\u00fdch str\u00e1nek konkurence &#8211; \u010d\u00edm v\u00edce SEO-optimalizovan\u00fdch webov\u00fdch str\u00e1nek je ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na p\u0159\u00edslu\u0161n\u00e9 kl\u00ed\u010dov\u00e9 slovo, t\u00edm t\u011b\u017e\u0161\u00ed bude zabrat m\u00edsto pro jinou novou webovou str\u00e1nku.\u00a0<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>po\u010det a kvalita odkaz\u016f, kter\u00e9 vedou na webov\u00e9 str\u00e1nky konkurence &#8211; \u010d\u00edm v\u00edce kvalitn\u00edch odkaz\u016f m\u00e1 konkurence, t\u00edm t\u011b\u017e\u0161\u00ed je s n\u00ed sout\u011b\u017eit o vysok\u00e9 um\u00edst\u011bn\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>","protected":false},"excerpt":{"rendered":"<p>Pozor! Kvalitativn\u00ed anal\u00fdza kl\u00ed\u010dov\u00fdch slov vede k \u00fasp\u011bchu dal\u0161\u00edch krok\u016f ve va\u0161ich SEO aktivit\u00e1ch. Pokud jednou neprovedete d\u016fkladnou anal\u00fdzu p\u0159edem, m\u016f\u017ee se st\u00e1t, \u017ee vysok\u00e1 pozice webu ve vyhled\u00e1v\u00e1n\u00ed na ur\u010dit\u00e1 kl\u00ed\u010dov\u00e1 slova nep\u0159inese \u017e\u00e1dn\u00e9 hmatateln\u00e9 v\u00fdsledky. Tak\u017ee&#8230; jak hledat kl\u00ed\u010dov\u00e1 slova? Z\u00edskejte dal\u0161\u00ed p\u0159\u00edjem ze sv\u00e9ho blogu! Co jsou to kl\u00ed\u010dov\u00e1 slova? Kl\u00ed\u010dov\u00e1 slova jsou slova a fr\u00e1ze, kter\u00e9 lid\u00e9 zad\u00e1vaj\u00ed do vyhled\u00e1va\u010d\u016f, aby na\u0161li konkr\u00e9tn\u00ed informace, slu\u017eby nebo produkty. Kl\u00ed\u010dov\u00e1 slova se mohou naz\u00fdvat tak\u00e9 &#8222;kl\u00ed\u010dov\u00e9 fr\u00e1ze&#8220;. Pod\u00edv\u00e1me-li se na kl\u00ed\u010dov\u00e1 slova v kontextu pozicov\u00e1n\u00ed, existuje n\u011bkolik typ\u016f kl\u00ed\u010dov\u00fdch slov: Kl\u00ed\u010dov\u00e1 slova zna\u010dkov\u00e1 (zna\u010dka, n\u00e1zev spole\u010dnosti) Branded keywords<\/p>\n","protected":false},"author":14,"featured_media":2496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[857,8],"tags":[338],"class_list":["post-2481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-monetize-website","tag-seo-en"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/2481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=2481"}],"version-history":[{"count":9,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/2481\/revisions"}],"predecessor-version":[{"id":12191,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/2481\/revisions\/12191"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/2496"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=2481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=2481"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=2481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}