{"id":2313,"date":"2022-11-17T01:56:00","date_gmt":"2022-11-16T23:56:00","guid":{"rendered":"\/blog\/?p=2313"},"modified":"2025-06-17T22:17:01","modified_gmt":"2025-06-17T20:17:01","slug":"press-kit","status":"publish","type":"post","link":"\/cs\/blog\/press-kit.html","title":{"rendered":"Podrobn\u00fd n\u00e1vod, jak vytvo\u0159it dokonalou tiskovou sadu"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Profesion\u00e1l v oblasti public relations by m\u011bl vyu\u017e\u00edt v\u0161ech mo\u017en\u00fdch prost\u0159edk\u016f, aby z\u00edskal <a href=\"https:\/\/prnews.io\/blog\/press-coverage.html\" target=\"_blank\" rel=\"noopener\" title=\"\">maxim\u00e1ln\u00ed pokryt\u00ed<\/a>. Jedn\u00edm z nejefektivn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak prezentovat svou zna\u010dku nebo firmu novin\u00e1\u0159\u016fm, je pou\u017eit\u00ed tiskov\u00e9 sady. Pom\u016f\u017ee v\u00e1m prezentovat co nejp\u0159esn\u011bj\u0161\u00ed informace o va\u0161\u00ed firm\u011b a p\u0159il\u00e1kat nov\u00e9 z\u00e1kazn\u00edky. Dozv\u00edme se, co je to press kit, uvid\u00edme skv\u011bl\u00e9 p\u0159\u00edklady a z\u00edsk\u00e1me podrobn\u00fd n\u00e1vod, co byste m\u011bli do sv\u00e9ho press kitu zahrnout.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je to vlastn\u011b tiskov\u00e1 sestava? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esn\u011bji \u0159e\u010deno, &#8222;press kit&#8220; je soubor informac\u00ed o va\u0161\u00ed spole\u010dnosti, kter\u00e9 mohou z\u00e1stupci m\u00e9di\u00ed pou\u017e\u00edt p\u0159i informov\u00e1n\u00ed o va\u0161\u00ed zna\u010dce ve zpravodajsk\u00fdch m\u00e9di\u00edch. Modern\u00ed elektronick\u00e1 tiskov\u00e1 sada se dod\u00e1v\u00e1 v mnoha r\u016fzn\u00fdch velikostech a tvarech, v\u010detn\u011b soubor\u016f PDF a slo\u017eek, kter\u00e9 je velmi vhodn\u00e9 sd\u00edlet na firemn\u00edm webu, blogu nebo v redakci pomoc\u00ed online slu\u017eeb, jako je WeTransfer nebo Dropbox. Alternativn\u011b lze tiskovou sadu hudebn\u00edka prezentovat jako ti\u0161t\u011bn\u00e9 tiskov\u00e9 materi\u00e1ly pro v\u011bt\u0161\u00ed publicitu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u0161t\u011b ned\u00e1vno ka\u017ed\u00fd odborn\u00edk na PR v\u011bd\u011bl, jak\u00fd je rozd\u00edl mezi tiskovou sadou a medi\u00e1ln\u00ed sadou. Medi\u00e1ln\u00ed sady vypadaly jako trval\u00e9 soubory, kter\u00e9 se v pr\u016fb\u011bhu \u010dasu vyv\u00edjely. Tiskov\u00e9 sady obsahovaly aktu\u00e1ln\u00ed informace, kter\u00e9 se pou\u017e\u00edvaly hlavn\u011b p\u0159i spole\u010densk\u00fdch akc\u00edch, firemn\u00edch aktualizac\u00edch nebo kampan\u00edch na uveden\u00ed nov\u00fdch produkt\u016f \u010di slu\u017eeb na trh. V dne\u0161n\u00ed dob\u011b jsou bu\u010f medi\u00e1ln\u00ed, nebo tiskov\u00e9 sady k vid\u011bn\u00ed online a rozd\u00edl mezi nimi t\u00e9m\u011b\u0159 neexistuje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hlavn\u00ed v\u00fdhody uchov\u00e1v\u00e1n\u00ed tiskov\u00fdch materi\u00e1l\u016f v medi\u00e1ln\u00edch souborech<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1 smysl uchov\u00e1vat tiskov\u00e9 materi\u00e1ly online? Odpov\u011b\u010f zn\u00ed ano. Mus\u00edte ud\u011blat v\u0161e pro to, abyste zv\u00fd\u0161ili sv\u00e9 \u0161ance na z\u00edsk\u00e1n\u00ed medi\u00e1ln\u00edho pokryt\u00ed. N\u00ed\u017ee najdete hlavn\u00ed v\u00fdhody uchov\u00e1v\u00e1n\u00ed firemn\u00edch tiskov\u00fdch materi\u00e1l\u016f v medi\u00e1ln\u00edch souborech:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jakmile budete m\u00edt firemn\u00ed tiskovou sadu, bude slou\u017eit jako referen\u010dn\u00ed bod pro komunikaci s m\u00e9dii t\u00fdkaj\u00edc\u00ed se va\u0161\u00ed zna\u010dky. Je \u00fa\u010dinn\u00fd pro udr\u017een\u00ed souladu s kl\u00ed\u010dov\u00fdmi sd\u011blen\u00edmi. Nenajdete lep\u0161\u00ed zp\u016fsob, jak poskytnout z\u00e1sadn\u00ed informace o zna\u010dce a prezentovat je dokonale straviteln\u00fdm zp\u016fsobem pro z\u00e1stupce m\u00e9di\u00ed a va\u0161i c\u00edlovou skupinu. Nikdo netvrd\u00ed, \u017ee press kit m\u016f\u017ee nahradit dokonale p\u0159izp\u016fsoben\u00e1 hl\u00e1\u0161en\u00ed m\u00e9di\u00edm, ale je to vynikaj\u00edc\u00ed dopln\u011bk.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kdy\u017e m\u00e1 zna\u010dka profesion\u00e1ln\u011b vytvo\u0159enou tiskovou sadu, je mnohem snaz\u0161\u00ed m\u00edt vypr\u00e1v\u011bn\u00ed pod kontrolou. Je to vynikaj\u00edc\u00ed n\u00e1stroj pro sledov\u00e1n\u00ed um\u00edst\u011bn\u00ed a udr\u017een\u00ed si p\u0159ehledu o tom, co jde ven.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tiskov\u00e1 sada ukazuje m\u00e9di\u00edm, \u017ee va\u0161e spole\u010dnost je seri\u00f3zn\u00ed a dob\u0159e organizovan\u00e1 struktura. D\u00edky jedn\u00e1n\u00ed s takov\u00fdmi odborn\u00edky novin\u00e1\u0159i neztr\u00e1cej\u00ed sv\u016fj \u010das ani pozornost c\u00edlov\u00e9 skupiny na nic.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Tiskov\u00e9 sady nejsou pro v\u0161echny profesion\u00e1ln\u00ed report\u00e9ry a novin\u00e1\u0159e z m\u00e9di\u00ed samoz\u0159ejmost\u00ed. D\u00edky p\u0159\u00edstupu k hlavn\u00edm fakt\u016fm, recenz\u00edm, ocen\u011bn\u00edm a referenc\u00edm spole\u010dnosti si m\u016f\u017eete snadno vybudovat d\u016fv\u011bru u potenci\u00e1ln\u00edch klient\u016f, koleg\u016f, investor\u016f, vlivn\u00fdch osobnost\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a obchodn\u00edch partner\u016f. Kdy\u017e zn\u00e1me v\u0161echny v\u00fdhody, m\u016f\u017eeme p\u0159ej\u00edt k dal\u0161\u00ed ot\u00e1zce: <\/p> Co by m\u011bla obsahovat \u0161ablona tiskov\u00e9 sady?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co obsahuje profesion\u00e1ln\u00ed tiskov\u00e1 sada? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se sna\u017e\u00edte zjistit, co m\u00e1 obsahovat tiskov\u00e1 sada pro um\u011blce nebo jakoukoli jinou firmu, m\u011bli byste se zam\u011b\u0159it na my\u0161lenku, \u017ee va\u0161e ofici\u00e1ln\u00ed tiskov\u00e9 materi\u00e1ly mus\u00ed b\u00fdt konkr\u00e9tn\u00ed a reprezentovat va\u0161i spole\u010dnost v tom nejlep\u0161\u00edm sv\u011btle. C\u00edlem nen\u00ed zahltit novin\u00e1\u0159e informacemi. V\u017edy berte v \u00favahu nedostatek \u010dasu, se kter\u00fdm se v\u011bt\u0161ina novin\u00e1\u0159\u016f pot\u00fdk\u00e1. Ujist\u011bte se, \u017ee rozvr\u017een\u00ed va\u0161\u00ed tiskov\u00e9 sady je dostate\u010dn\u011b jednotn\u00e9, abyste lidem pomohli v\u011bci rychle naj\u00edt a pochopit kl\u00ed\u010dov\u00e9 sd\u011blen\u00ed. M\u011bli byste b\u00fdt opatrn\u00ed s kreativitou, abyste novin\u00e1\u0159e je\u0161t\u011b v\u00edce nezm\u00e1tli. Posledn\u00ed v\u011bc\u00ed, kterou je t\u0159eba zm\u00ednit, je tvorba neprodejn\u00ed tiskov\u00e9 sady. M\u016f\u017eete do n\u011bj zahrnout n\u011bkter\u00e9 propaga\u010dn\u00ed \u00fadaje, ale tuto \u010d\u00e1st udr\u017eujte kr\u00e1tkou. Pokud se pod\u00edv\u00e1te na p\u0159\u00edklady nejlep\u0161\u00edch tiskov\u00fdch sad, zjist\u00edte, \u017ee uvnit\u0159 obvykle b\u00fdvaj\u00ed n\u00e1sleduj\u00edc\u00ed prvky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0160ablona kotle<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ujist\u011bte se, \u017ee v\u00e1\u0161 boilerplate obsahuje z\u00e1kladn\u00ed informace o z\u00e1zem\u00ed va\u0161\u00ed spole\u010dnosti. M\u011bla by vypadat jako zn\u00e1m\u00e1 sekce &#8222;O n\u00e1s&#8220;, kter\u00e1 je zaj\u00edmav\u00e1 a snadno pochopiteln\u00e1 pro novin\u00e1\u0159e i potenci\u00e1ln\u00ed \u010dten\u00e1\u0159e. Prozkoumejte, zda informace odpov\u00eddaj\u00ed na z\u00e1kladn\u00ed ot\u00e1zky. Doporu\u010dujeme pou\u017e\u00edvat nadpisy pro zv\u00fdrazn\u011bn\u00ed kl\u00ed\u010dov\u00fdch bod\u016f va\u0161\u00ed tiskov\u00e9 sady.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u017divotopisy t\u00fdm\u016f<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je d\u016fle\u017eit\u00e9 p\u0159edstavit \u010dleny t\u00fdmu v tiskov\u00e9 sad\u011b. Nejlep\u0161\u00ed je zam\u011b\u0159it se na hlavn\u00ed talenty a \u00fasp\u011bchy. Ujist\u011bte se, \u017ee z\u00e1stupci m\u00e9di\u00ed v\u011bd\u00ed, kdo je p\u0159ipraven poskytnout koment\u00e1\u0159 nebo je k dispozici pro rozhovory. Pokud m\u00e1te v t\u00fdmu \u010dleny s v\u00fdjime\u010dnou minulost\u00ed, kte\u0159\u00ed mohou zajistit zaj\u00edmav\u00fd rozhovor, v\u017edy se nejprve zam\u011b\u0159te na n\u011b a jejich profesn\u00ed\/osobn\u00ed \u00fasp\u011bchy.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Varianty pro logo va\u0161\u00ed zna\u010dky<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch prvk\u016f va\u0161\u00ed profesion\u00e1ln\u00ed tiskov\u00e9 sady je logo. Je t\u0159eba zkontrolovat, zda m\u00e1 dostate\u010dn\u011b vysok\u00e9 rozli\u0161en\u00ed. Doporu\u010dujeme poskytnout soubory ve dvou variant\u00e1ch, kde je sv\u011btl\u00e9 i tmav\u00e9 pozad\u00ed. Pro va\u0161e pohodl\u00ed je lep\u0161\u00ed nahr\u00e1t soubor SVG, kter\u00fd m\u016f\u017eete \u0161k\u00e1lovat do r\u016fzn\u00fdch velikost\u00ed, aby nedo\u0161lo ke ztr\u00e1t\u011b kvality. Tento trik m\u016f\u017ee b\u00fdt velmi u\u017eite\u010dn\u00fd, pokud m\u00e1te b\u00fdt pokryti televizn\u00ed report\u00e1\u017e\u00ed nebo velkou ti\u0161t\u011bnou publikac\u00ed. Druhou mo\u017enost\u00ed je zvolit soubory PNG, kter\u00e9 maj\u00ed pr\u016fhledn\u00e9 pozad\u00ed. Ujist\u011bte se, \u017ee jste zvolili co nejv\u011bt\u0161\u00ed logo, aby nevypadalo rozmazan\u011b.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fotografie ve vysok\u00e9m rozli\u0161en\u00ed<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro zna\u010dku je d\u016fle\u017eit\u00e9, aby o n\u00ed m\u00e9dia informovala. Pro spln\u011bn\u00ed tohoto \u00fakolu je t\u0159eba m\u00edt po ruce obr\u00e1zky ve vysok\u00e9m rozli\u0161en\u00ed. \u010c\u00edm vy\u0161\u0161\u00ed rozli\u0161en\u00ed m\u00e1te, t\u00edm l\u00e9pe se hod\u00ed pro va\u0161i tiskovou sadu. M\u011bjte na pam\u011bti, \u017ee v\u011bt\u0161ina novin\u00e1\u0159\u016f se pot\u00fdk\u00e1 s drsn\u00fdmi term\u00edny. Pokud chcete, aby se o va\u0161em p\u0159\u00edb\u011bhu psalo, poskytn\u011bte jim rychl\u00fd a snadn\u00fd p\u0159\u00edstup k vysoce kvalitn\u00edm obr\u00e1zk\u016fm.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Videa a zvukov\u00fd obsah<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete zv\u00fd\u0161it pokryt\u00ed, mus\u00edte p\u0159ipravit video\/audio obsah pro svou tiskovou sadu. Lid\u00e9 neocen\u00ed, kdy\u017e vid\u00ed pouze textov\u00fd obsah, kter\u00fd nen\u00ed tak snadno straviteln\u00fd. Za\u0159azen\u00edm poutav\u00e9ho video a audio obsahu zv\u00fd\u0161\u00edte \u0161anci, \u017ee si v\u00e1s n\u011bkdo v\u0161imne. Obsah vyb\u00edrejte podle potenci\u00e1ln\u00edho publika a hlavn\u00edho odv\u011btv\u00ed, ve kter\u00e9m va\u0161e firma p\u016fsob\u00ed. Jak ukazuje praxe, marketingov\u00e9 a PR kampan\u011b s poutav\u00fdmi vizu\u00e1ln\u00edmi prvky z\u00edsk\u00e1vaj\u00ed v\u011bt\u0161\u00ed pozornost.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kontaktn\u00ed \u00fadaje<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161e tiskov\u00e1 sada mus\u00ed obsahovat z\u00e1kladn\u00ed kontaktn\u00ed \u00fadaje. Dbejte na to, abyste p\u0159ed z\u00e1stupci m\u00e9di\u00ed objasnili, kdo jsou jejich tiskov\u00ed mluv\u010d\u00ed. Dejte novin\u00e1\u0159\u016fm v\u011bd\u011bt, kdy jsou k dispozici pro rozhovory nebo interview. Uve\u010fte p\u0159\u00edm\u00e9 telefonn\u00ed \u010d\u00edslo i platnou e-mailovou adresu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Odkazy na platformy soci\u00e1ln\u00edch m\u00e9di\u00ed<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u017dijeme v digit\u00e1ln\u00edm v\u011bku. Pokud jde o PR, marketing a platformy soci\u00e1ln\u00edch m\u00e9di\u00ed, st\u00e1vaj\u00ed se pro zna\u010dky kl\u00ed\u010dov\u00fdmi kan\u00e1ly. Kdy\u017e p\u0159ipravujete \u0161ablonu tiskov\u00e9 sady, nezapome\u0148te do kontaktn\u00edch \u00fadaj\u016f p\u0159idat odkazy na soci\u00e1ln\u00ed s\u00edt\u011b.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informa\u010dn\u00ed list spole\u010dnosti<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jako z\u00e1v\u011bre\u010dn\u00fd bod va\u0161\u00ed tiskov\u00e9 sady je dobr\u00e9 nast\u00ednit n\u011bkolik z\u00e1kladn\u00edch bod\u016f, abyste popsali sv\u00e9 slu\u017eby a produkty. Nezapome\u0148te uv\u00e9st ceny, dostupn\u00e1 m\u00edsta pro objedn\u00e1n\u00ed slu\u017eeb nebo zakoupen\u00ed v\u00fdrobk\u016f atd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Shortcode [ctanew] does not exist --><\/p>\n\n\n\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n\n<h2 d=\"title25\">FAQ: Tiskov\u00e1 sada<\/h2>\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\"> Co je to tiskov\u00e1 sada?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Jedn\u00e1 se o bal\u00ed\u010dek s materi\u00e1ly o spole\u010dnosti, jej\u00ed \u010dinnosti a fakty pro z\u00e1stupce m\u00e9di\u00ed, abyste se mohli objevit v jejich publikac\u00edch. Pokud jim nab\u00eddnete shrom\u00e1\u017ed\u011bn\u00ed \u00fadaj\u016f, kter\u00e9 pova\u017eujete za pot\u0159ebn\u00e9, z jednoho m\u00edsta, zlep\u0161\u00edte t\u00edm pov\u011bst spole\u010dnosti, zv\u00fd\u0161\u00edte jej\u00ed d\u016fv\u011bru mezi ve\u0159ejnost\u00ed a pravd\u011bpodobn\u011b p\u0159ivedete na sv\u00e9 webov\u00e9 str\u00e1nky v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost.\n\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\"> Co obsahuje tiskov\u00e1 sada?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p> Medi\u00e1ln\u00ed bal\u00ed\u010dek by m\u011bl obsahovat pouze relevantn\u00ed \u00fadaje, jako jsou fakta, historie, \u017eivotopisy zam\u011bstnanc\u016f, \u010d\u00edsla, tiskov\u00e9 zpr\u00e1vy, ned\u00e1vn\u00e9 ud\u00e1losti a kvalitn\u00ed fotografie.\n\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\"> Jak vytvo\u0159it tiskovou sadu?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p> Ne\u017e za\u010dnete shroma\u017e\u010fovat v\u0161echny \u00fadaje, rozhodn\u011bte se, v jak\u00e9m form\u00e1tu maj\u00ed b\u00fdt vedeny. Pot\u00e9 podle seznamu v\u011bc\u00ed, kter\u00e9 je t\u0159eba zahrnout, zkontrolujte jednotliv\u00e9 informace. Vylou\u010dte v\u0161echny star\u00e9 v\u011bci a v\u011bnujte pozornost dat\u016fm.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n \n\n <div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Jak vytvo\u0159it elektronick\u00fd press kit?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p> Pokud jste se rozhodli pro elektronickou verzi medi\u00e1ln\u00ed sady, slou\u010dte v\u0161echny informace do jedn\u00e9 slo\u017eky a ulo\u017ete je do libovoln\u00e9 vhodn\u00e9 cloudov\u00e9 slu\u017eby. Pot\u00e9 p\u0159idejte v\u0161echny prvky do speci\u00e1ln\u00ed tiskov\u00e9 sekce na webov\u00fdch str\u00e1nk\u00e1ch. M\u00e9dia v\u00e1s tak d\u00edky indexa\u010dn\u00edm mechanism\u016fm vyhled\u00e1va\u010d\u016f najdou rychleji.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159e\u010dt\u011bte si v\u00edce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/57-magic-tool-for-a-good-text-press-release-brief.html\">Kouzeln\u00fd n\u00e1stroj pro dobr\u00fd text: Stru\u010dn\u00fd text tiskov\u00e9 zpr\u00e1vy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/24-always-have-at-hand-useful-free-tools-for-your-pr-kit.html\">V\u017edy po ruce: 20 nepostradateln\u00fdch n\u00e1stroj\u016f pro PR<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/online-reputation-management.html\">Online Reputation Management: Jak utv\u00e1\u0159et vn\u00edm\u00e1n\u00ed va\u0161\u00ed zna\u010dky?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/media-outreach.html\">Media Outreach: Pravidla, strategie a trendy<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Profesion\u00e1l v oblasti public relations by m\u011bl vyu\u017e\u00edt v\u0161ech mo\u017en\u00fdch prost\u0159edk\u016f, aby z\u00edskal maxim\u00e1ln\u00ed pokryt\u00ed. Jedn\u00edm z nejefektivn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak prezentovat svou zna\u010dku nebo firmu novin\u00e1\u0159\u016fm, je pou\u017eit\u00ed tiskov\u00e9 sady. Pom\u016f\u017ee v\u00e1m prezentovat co nejp\u0159esn\u011bj\u0161\u00ed informace o va\u0161\u00ed firm\u011b a p\u0159il\u00e1kat nov\u00e9 z\u00e1kazn\u00edky. Dozv\u00edme se, co je to press kit, uvid\u00edme skv\u011bl\u00e9 p\u0159\u00edklady a z\u00edsk\u00e1me podrobn\u00fd n\u00e1vod, co byste m\u011bli do sv\u00e9ho press kitu zahrnout. Co je to vlastn\u011b tiskov\u00e1 sestava? P\u0159esn\u011bji \u0159e\u010deno, &#8222;press kit&#8220; je soubor informac\u00ed o va\u0161\u00ed spole\u010dnosti, kter\u00e9 mohou z\u00e1stupci m\u00e9di\u00ed pou\u017e\u00edt p\u0159i informov\u00e1n\u00ed o va\u0161\u00ed zna\u010dce ve zpravodajsk\u00fdch m\u00e9di\u00edch. Modern\u00ed elektronick\u00e1 tiskov\u00e1 sada se dod\u00e1v\u00e1<\/p>\n","protected":false},"author":5,"featured_media":7903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[],"class_list":["post-2313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/2313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=2313"}],"version-history":[{"count":12,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/2313\/revisions"}],"predecessor-version":[{"id":12147,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/2313\/revisions\/12147"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/7903"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=2313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=2313"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=2313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}