{"id":2294,"date":"2023-01-04T02:11:00","date_gmt":"2023-01-04T00:11:00","guid":{"rendered":"\/blog\/?p=2294"},"modified":"2025-06-17T22:01:08","modified_gmt":"2025-06-17T20:01:08","slug":"what-is-semrush-rank","status":"publish","type":"post","link":"\/cs\/blog\/what-is-semrush-rank.html","title":{"rendered":"Co je Semrush Rank?"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\"><strong>Co je Semrush rank<\/strong>? Spole\u010dnost SEMrush byla vytvo\u0159ena v roce 2008. Za\u010dala s posl\u00e1n\u00edm u\u010dinit online sout\u011b\u017e transparentn\u00ed a spravedlivou. My\u0161lenkou bylo vytvo\u0159it takovou platformu, kde ka\u017ed\u00fd m\u016f\u017ee z\u00edskat rovn\u00e9 p\u0159\u00edle\u017eitosti k pos\u00edlen\u00ed sv\u00fdch projekt\u016f a podnik\u00e1n\u00ed. Jen za 9 let se spole\u010dnost rozrostla tak, \u017ee o jej\u00ed slu\u017eby stoj\u00ed v\u0161ichni, po\u010d\u00ednaje mal\u00fdmi za\u010d\u00ednaj\u00edc\u00edmi firmami a kon\u010de velk\u00fdmi spole\u010dnostmi. Pro SEMrush se to v\u0161e stalo mo\u017en\u00e9 d\u00edky jejich experiment\u016fm a obrovsk\u00e9 pr\u00e1ci. Nyn\u00ed jsou p\u0159edn\u00ed sv\u011btovou spolehlivou v\u00fdzkumnou slu\u017ebou pro digit\u00e1ln\u00ed market\u00e9ry.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/prnews.io\/publishers\/\">Z\u00edskejte dodate\u010dn\u00fd p\u0159\u00edjem od p\u0159edn\u00edch zna\u010dek<\/a><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Co je SEMrush?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEMrush je webov\u00fd d\u016fv\u011bryhodn\u00fd n\u00e1stroj pro anal\u00fdzu, kter\u00fd u\u017eivatel\u016fm umo\u017e\u0148uje sledovat nejen vlastn\u00ed, ale i organickou a placenou aktivitu kl\u00ed\u010dov\u00fdch slov konkurence. Tato slu\u017eba funguje tak, \u017ee skenuje str\u00e1nky s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed (SERP) v americk\u00fdch vyhled\u00e1va\u010d\u00edch Google a Bing a vyb\u00edr\u00e1 a shroma\u017e\u010fuje 20 nejlep\u0161\u00edch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed organick\u00fdch i placen\u00fdch kl\u00ed\u010dov\u00fdch slov.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S databankou, kter\u00e1 se neust\u00e1le roz\u0161i\u0159uje, spole\u010dnost SEMrush tvrd\u00ed, \u017ee analyzuje data pro v\u00edce ne\u017e 100 milion\u016f kl\u00ed\u010dov\u00fdch slov a 71 milion\u016f dom\u00e9n. Tato datab\u00e1ze umo\u017e\u0148uje u\u017eivatel\u016fm analyzovat konkurenci operuj\u00edc\u00ed s kl\u00ed\u010dov\u00fdmi slovy, organick\u00e9 pozice dom\u00e9n a c\u00edlov\u00fdch URL, kopie reklam AdWords, anal\u00fdzu zp\u011btn\u00fdch odkaz\u016f, CPC a pozice reklam, objemy vyhled\u00e1v\u00e1n\u00ed a n\u00e1v\u0161t\u011bvnosti a dal\u0161\u00ed. A d\u00edky t\u011bmto n\u00e1stroj\u016fm umo\u017e\u0148uje SEMrush podnik\u016fm zlep\u0161it jejich marketingov\u00e9 a reklamn\u00ed strategie firem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEMrush pou\u017e\u00edv\u00e1 algoritmus \u017eiv\u00e9 aktualizace, kter\u00fd reviduje v\u0161echny sv\u00e9 databanky denn\u011b, t\u00fddn\u011b nebo m\u011bs\u00ed\u010dn\u011b. Program je u\u017eite\u010dn\u00fd pro odborn\u00edky na SEO\/SEM, digit\u00e1ln\u00ed market\u00e9ry, copywritery a majitele firem. Nevy\u017eaduje stahov\u00e1n\u00ed a je zalo\u017een na p\u0159edplatn\u00e9m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEMrush Rank<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00edm c\u00edlem ka\u017ed\u00e9ho online projektu je zajistit vysokou hodnost. Vysok\u00e9 hodnocen\u00ed webu d\u00e1v\u00e1 va\u0161emu podnik\u00e1n\u00ed velk\u00e9 mo\u017enosti. P\u0159id\u011blen\u00e1 pozice webov\u00fdm str\u00e1nk\u00e1m sama o sob\u011b ukazuje, jak\u00e9 m\u00edsto zauj\u00edmaj\u00ed v konkurenci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush Rank je jeho exkluzivn\u00ed \u017eeb\u0159\u00ed\u010dek dom\u00e9n na internetu s nejvy\u0161\u0161\u00ed organickou viditelnost\u00ed. Jedn\u00e1 se o vlastn\u00ed \u017eeb\u0159\u00ed\u010dek p\u0159i\u0159azen\u00fd ka\u017ed\u00e9 ze 784 milion\u016f desktopov\u00fdch a 32 milion\u016f mobiln\u00edch dom\u00e9n, kter\u00e9 Semrush sleduje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEMRush odhaluje, zda v\u00fdsledky SERP p\u0159ekon\u00e1vaj\u00ed dom\u00e9ny s vysokou autoritou a dob\u0159e zaveden\u00fdmi organick\u00fdmi pozicemi pro v\u00edce kl\u00ed\u010dov\u00fdch slov. Jedn\u00e1 se o pozici, kterou dom\u00e9na zauj\u00edm\u00e1 v jeho datab\u00e1zi dom\u00e9n, jak viditeln\u00e1 je dom\u00e9na v organick\u00fdch pozic\u00edch vyhled\u00e1v\u00e1n\u00ed pro v\u00edce ne\u017e sto milion\u016f kl\u00ed\u010dov\u00fdch slov, kter\u00e9 Semrush sleduje. \u010c\u00edm ni\u017e\u0161\u00ed je tedy \u010d\u00edslo hodnosti, t\u00edm v\u011bt\u0161\u00ed je online p\u0159\u00edtomnost webov\u00e9 str\u00e1nky a t\u00edm lep\u0161\u00ed je jej\u00ed pozice. Nap\u0159\u00edklad webov\u00e9 str\u00e1nky jako Wikipedia, Youtube a Facebook maj\u00ed hodnocen\u00ed SEMrush ni\u017e\u0161\u00ed ne\u017e 10.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak se to po\u010d\u00edt\u00e1?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u017deb\u0159\u00ed\u010dek je sestaven na z\u00e1klad\u011b m\u011bs\u00ed\u010dn\u00edch dat z datab\u00e1ze Semrush a lze jej pou\u017e\u00edt pro jakoukoli region\u00e1ln\u00ed datab\u00e1zi. Historick\u00e1 data v t\u00e9to zpr\u00e1v\u011b se obracej\u00ed zp\u011bt k lednu 2012. Po\u0159ad\u00ed SEMrush je zalo\u017eeno na tom, kolik odhadovan\u00e9 m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bvnosti z\u00edsk\u00e1vaj\u00ed webov\u00e9 str\u00e1nky z organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed. Tato funkce odhaduje p\u0159esnou dom\u00e9nu v porovn\u00e1n\u00ed se 40 miliony dom\u00e9n na z\u00e1klad\u011b n\u00e1v\u0161t\u011bvnosti\/n\u00e1klad\u016f\/reklamn\u00edch kl\u00ed\u010dov\u00fdch slov atd.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEMrush rank se vypo\u010d\u00edt\u00e1 na z\u00e1klad\u011b m\u011b\u0159en\u00ed odhadovan\u00e9 n\u00e1v\u0161t\u011bvnosti, kter\u00e1 p\u0159ipad\u00e1 na dom\u00e9nu ze v\u0161ech organick\u00fdch pozic, kter\u00e9 m\u00e1 pro danou dom\u00e9nu v datab\u00e1zi SEMrush.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato hodnost je zalo\u017eena na celkov\u00e9 organick\u00e9 n\u00e1v\u0161t\u011bvnosti a hodnot\u011b t\u00e9to n\u00e1v\u0161t\u011bvnosti. Pokud tedy vid\u00edte dom\u00e9nu s vysokou n\u00e1v\u0161t\u011bvnost\u00ed, ale relativn\u011b n\u00edzkou cenou n\u00e1v\u0161t\u011bvnosti, m\u016f\u017eete doj\u00edt k z\u00e1v\u011bru, \u017ee se zam\u011b\u0159uje na kl\u00ed\u010dov\u00e1 slova, kter\u00e1 p\u0159\u00edli\u0161 efektivn\u011b nekonvertuj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte na pam\u011bti, \u017ee datab\u00e1ze SEMrushes m\u016f\u017ee uchov\u00e1vat v\u0161echny pozice, kter\u00e9 dom\u00e9na m\u00e1 v r\u00e1mci prvn\u00edch 10 str\u00e1nek v\u00fdsledk\u016f Google. Abyste mohli tuto zpr\u00e1vu analyzovat, mus\u00edte rozum\u011bt n\u00e1sleduj\u00edc\u00edm&nbsp;<strong>parametr\u016fm<\/strong>:<\/p>\n\n\n<p>.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>SE Keywords<\/strong>&nbsp;znamen\u00e1 po\u010det organick\u00fdch kl\u00ed\u010dov\u00fdch slov, na kter\u00e1 se dom\u00e9na um\u00edstila v r\u00e1mci prvn\u00edch deseti str\u00e1nek v\u00fdsledk\u016f Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SE Traffic<\/strong>&nbsp;je odhad, kolik n\u00e1v\u0161t\u011bvnosti dom\u00e9na z\u00edsk\u00e1v\u00e1 z kl\u00ed\u010dov\u00fdch slov SE. Vypo\u010d\u00edt\u00e1 se vyn\u00e1soben\u00edm pr\u016fm\u011brn\u00e9 m\u00edry prokliku pro pozice, kter\u00e9 dom\u00e9na m\u00e1. Ukazuje tak\u00e9, jak\u00fd m\u011bs\u00ed\u010dn\u00ed objem vyhled\u00e1v\u00e1n\u00ed maj\u00ed jednotliv\u00e1 kl\u00ed\u010dov\u00e1 slova. Toto \u010d\u00edslo tedy p\u0159edstavuje m\u011bs\u00ed\u010dn\u00ed ocen\u011bn\u00ed n\u00e1v\u0161t\u011bvnosti z organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u00e1klady<\/strong>&nbsp;jsou p\u0159ibli\u017enou cenou za z\u00edsk\u00e1n\u00ed dan\u00e9 \u00farovn\u011b n\u00e1v\u0161t\u011bvnosti z organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed, pokud by dom\u00e9na platila za reklamy Google Ads a z\u00edskala n\u00e1v\u0161t\u011bvnost ze stejn\u00fdch kl\u00ed\u010dov\u00fdch slov. Nejedn\u00e1 se tedy o \u010d\u00e1stku, kterou dom\u00e9na utr\u00e1c\u00ed. Jedn\u00e1 se o odhad toho, jak hodnotn\u00fd je jej\u00ed organick\u00fd provoz na z\u00e1klad\u011b ceny reklamy na kl\u00ed\u010dov\u00e1 slova, z nich\u017e z\u00edsk\u00e1v\u00e1 organick\u00fd provoz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Placen\u00e1 kl\u00ed\u010dov\u00e1 slova<\/strong>&nbsp;zobrazuj\u00ed po\u010det kl\u00ed\u010dov\u00fdch slov, u kter\u00fdch Semrush zjistil, \u017ee dom\u00e9na nakupuje v Google Ads, aby mohla spustit PPC reklamu na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Placen\u00e1 n\u00e1v\u0161t\u011bvnost<\/strong>&nbsp;je metrika, kter\u00e1 ukazuje mno\u017estv\u00ed m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bvnosti, kterou dom\u00e9na z\u00edsk\u00e1v\u00e1 z placen\u00fdch kl\u00ed\u010dov\u00fdch slov, na kter\u00e1 Semrush zjistil, \u017ee dom\u00e9na inzeruje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 je jeho nejlep\u0161\u00ed vyu\u017eit\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tato zpr\u00e1va je u\u017eite\u010dn\u00e1, pokud se chyst\u00e1te vytvo\u0159it zcela nov\u00e9 webov\u00e9 str\u00e1nky a pot\u0159ebujete naj\u00edt pozice, kter\u00fdm nedominuj\u00ed velk\u00e9 online projekty s vysokou autoritou. Prvn\u00edm krokem je z\u00edsk\u00e1n\u00ed adresy URL v prvn\u00ed dvac\u00edtce v\u00fdsledk\u016f, kter\u00e9 nejsou tak hodnotn\u00e9. Pozd\u011bji, a\u017e bude va\u0161e dom\u00e9na dob\u0159e zaveden\u00e1, jste p\u0159ipraveni za\u00fato\u010dit na prvn\u00ed str\u00e1nku. K tomu se v\u00e1m budou hodit n\u00e1sleduj\u00edc\u00ed p\u0159ehledy:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reference o konkuren\u010dn\u00ed anal\u00fdze<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tuto zpr\u00e1vu m\u016f\u017eete pou\u017e\u00edt jako u\u017eite\u010dn\u00fd n\u00e1stroj pro jakoukoli anal\u00fdzu konkurence nebo internetov\u00fd v\u00fdzkum. Porovnejte hodnocen\u00ed Semrush mezi v\u00edce webov\u00fdmi str\u00e1nkami, abyste pochopili, o kolik je webov\u00e1 prezentace konkurence siln\u011bj\u0161\u00ed nebo slab\u0161\u00ed ne\u017e ta va\u0161e. \u010c\u00edm bl\u00ed\u017ee je Semrush Rank k vrcholu, t\u00edm siln\u011bj\u0161\u00ed je online p\u0159\u00edtomnost webov\u00e9 str\u00e1nky.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Generov\u00e1n\u00ed a vyhled\u00e1v\u00e1n\u00ed vedouc\u00edch pracovn\u00edk\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pomoc\u00ed t\u00e9to sestavy m\u016f\u017eete zjistit, kter\u00e9 dom\u00e9ny z tohoto seznamu maj\u00ed nejv\u00edce placen\u00fdch kl\u00ed\u010dov\u00fdch slov, placenou n\u00e1v\u0161t\u011bvnost a p\u0159ibli\u017en\u00fd rozpo\u010det na placenou n\u00e1v\u0161t\u011bvnost.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud pracujete v marketingu a chcete naj\u00edt potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed ji\u017e utratili ur\u010ditou \u010d\u00e1stku pen\u011bz za PPC reklamy, bude pro v\u00e1s tato zpr\u00e1va skv\u011bl\u00fdm m\u00edstem k hled\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Glob\u00e1ln\u00ed internetov\u00fd v\u00fdzkum<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee Semrush Rank lze vypo\u010d\u00edtat v kter\u00e9koli z na\u0161ich lok\u00e1ln\u00edch datab\u00e1z\u00ed, mohli byste ur\u010dit nejlep\u0161\u00ed webov\u00e9 str\u00e1nky v r\u016fzn\u00fdch glob\u00e1ln\u00edch nik\u00e1ch a porovnat, jak si vedou popul\u00e1rn\u00ed dom\u00e9ny v r\u016fzn\u00fdch \u010d\u00e1stech sv\u011bta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed informace m\u016f\u017eete z\u00edskat k\u0159\u00ed\u017eov\u00fdm odkazem&nbsp;<a href=\"https:\/\/www.semrush.com\/201801\/info\/rank.html\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Semrush Rank<\/a>&nbsp;s dal\u0161\u00edmi metrikami a p\u0159ehledy souvisej\u00edc\u00edmi s hodnocen\u00edm na webu Semrush:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>V\u00edt\u011bzov\u00e9 &amp; Pora\u017een\u00ed<\/strong> &#8211; seznam dom\u00e9n, kter\u00e9 zaznamenaly nejv\u011bt\u0161\u00ed pokrok a pokles v glob\u00e1ln\u00edm pohledu. Tato zpr\u00e1va je skv\u011bl\u00fdm zdrojem informac\u00ed pro skenov\u00e1n\u00ed nejlep\u0161\u00edch dom\u00e9n a identifikaci popul\u00e1rn\u00edch webov\u00fdch str\u00e1nek, kter\u00e9 zlep\u0161uj\u00ed svou p\u0159\u00edtomnost ve vyhled\u00e1va\u010d\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u011bt\u0161\u00ed v\u00edt\u011bze a pora\u017een\u00e9 ka\u017ed\u00e9ho m\u011bs\u00edce m\u016f\u017eete zjistit pomoc\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organick\u00e9 vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov<\/li>\n\n\n\n<li>Organick\u00e1 n\u00e1v\u0161t\u011bvnost z vyhled\u00e1v\u00e1n\u00ed<\/li>\n\n\n\n<li>N\u00e1klady (hodnota organick\u00e9 n\u00e1v\u0161t\u011bvnosti, zalo\u017een\u00e1 na cen\u00e1ch Google Ads pro organick\u00e1 kl\u00ed\u010dov\u00e1 slova dom\u00e9ny)<\/li>\n\n\n\n<li>Kl\u00ed\u010dov\u00e1 slova placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed<\/li>\n\n\n\n<li>Placen\u00e1 n\u00e1v\u0161t\u011bvnost vyhled\u00e1v\u00e1n\u00ed<\/li>\n\n\n\n<li>Cena placen\u00e9 n\u00e1v\u0161t\u011bvnosti<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Rank n\u00e1v\u0161t\u011bvnosti<\/strong> &#8211; seznam dom\u00e9n podle toho, kolik m\u011bs\u00ed\u010dn\u011b p\u0159il\u00e1kaj\u00ed n\u00e1v\u0161t\u011bv. M\u011b\u0159\u00ed nejobl\u00edben\u011bj\u0161\u00ed webov\u00e9 str\u00e1nky v na\u0161\u00ed datab\u00e1zi na z\u00e1klad\u011b po\u010dtu u\u017eivatel\u016f, kte\u0159\u00ed nav\u0161t\u011bvuj\u00ed jejich str\u00e1nky.<\/p>\n\n\n\nSemrush vs. Ahrefs<\/h2>.\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gilad Zilberman &#8211; gener\u00e1ln\u00ed \u0159editel spole\u010dnosti <a href=\"https:\/\/seatpick.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">SeatPick<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"448\" height=\"448\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/1516947974000.jpeg\" alt=\"\" class=\"wp-image-9633\" style=\"width:266px;height:266px\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/1516947974000.jpeg 448w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/1516947974000-300x300.jpeg 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/1516947974000-150x150.jpeg 150w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">N\u00e1stroje pro hodnocen\u00ed webov\u00fdch str\u00e1nek, jako jsou Ahrefs a&nbsp;Semrush&nbsp;maj\u00ed vlastn\u00ed metodiku hodnocen\u00ed webov\u00fdch str\u00e1nek a ani jedna z t\u011bchto metodik nen\u00ed ve 100% souladu s t\u00edm, jak&nbsp;Google vid\u00ed a hodnot\u00ed webov\u00e9 str\u00e1nky. To v\u0161ak neznamen\u00e1, \u017ee&nbsp;hodnocen\u00ed Semrush&nbsp;nebo Ahrefs je zbyte\u010dn\u00e9 nebo ned\u016fle\u017eit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve skute\u010dnosti je &nbsp;hodnocen\u00ed webu Semrush velmi d\u016fle\u017eit\u00e9 a jeho r\u016fst va\u0161emu webu velmi pom\u016f\u017ee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jde o to, kter\u00fd n\u00e1stroj poskytuje &#8222;nejp\u0159esn\u011bj\u0161\u00ed&#8220; v\u00fdsledky, odpov\u011b\u010f zn\u00ed, \u017ee to z\u00e1vis\u00ed na mnoha faktorech. Ka\u017edop\u00e1dn\u011b v\u00fdb\u011br&nbsp;Semrush, Ahrefs nebo jin\u00e9ho n\u00e1stroje pro hodnocen\u00ed je dobr\u00fd zp\u016fsob, jak zjistit, jak dob\u0159e si va\u0161e webov\u00e9 str\u00e1nky vedou, bez ohledu na mal\u00e9 rozd\u00edly v hodnocen\u00ed mezi jednotliv\u00fdmi n\u00e1stroji.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kelly Jacobson, seniorn\u00ed strat\u00e9g obsahu ve spole\u010dnosti <a href=\"https:\/\/www.schedulicity.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Schedulicity<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"673\" height=\"673\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/1640199419350.jpeg\" alt=\"Kelly Jacobson, Senior Content Strategist at Schedulicity\" class=\"wp-image-9628\" style=\"width:249px;height:249px\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/1640199419350.jpeg 673w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/1640199419350-300x300.jpeg 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/1640199419350-150x150.jpeg 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/1640199419350-480x480.jpeg 480w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ji\u017e t\u00e9m\u011b\u0159 dva roky pou\u017e\u00edv\u00e1m&nbsp;SEMrush&nbsp;jako dopln\u011bk k dat\u016fm ze slu\u017eeb Google Analytics a Google Search Console. Na z\u00e1klad\u011b sv\u00fdch zku\u0161enost\u00ed si mysl\u00edm, \u017ee&nbsp;SEMrushrank m\u00e1 v\u00fdznam pouze tehdy, pokud v\u00edte, jak data zpracovat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viditelnost ve vyhled\u00e1va\u010d\u00edch&nbsp;\u010dasto kol\u00eds\u00e1, tak\u017ee je t\u011b\u017ek\u00e9 \u0159\u00edct: &#8222;Ano, podle&nbsp;SEMrush jsme na tato kl\u00ed\u010dov\u00e1 slova na 1. m\u00edst\u011b&#8220; nebo &#8222;Ano, tato str\u00e1nka je v SERPu&#8220;. Google neust\u00e1le aktualizuje sv\u00e9 algoritmy a vyhled\u00e1v\u00e1n\u00ed se vyv\u00edj\u00ed stejn\u011b rychle jako lid\u00e9 a jazyk.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEMrush&nbsp;rank m\u00e1 v\u00fdznam v tom smyslu, \u017ee v\u00e1m poskytne p\u0159edstavu o trendech a&nbsp;<em>tunu&nbsp;<\/em> dopl\u0148uj\u00edc\u00edch \u00fadaj\u016f, v\u010detn\u011b informac\u00ed o SEO a n\u00e1v\u0161t\u011bvnosti, abyste pochopili, jak si ve vyhled\u00e1va\u010d\u00edch skute\u010dn\u011b&nbsp;stoj\u00edte. Pokud je m\u016f\u017eete porovnat s historick\u00fdmi \u00fadaji, jin\u00fdmi analytick\u00fdmi platformami a&nbsp;konkurenc\u00ed, nab\u00edz\u00ed pom\u011brn\u011b \u00fapln\u00fd obr\u00e1zek.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mysl\u00edm si, \u017ee je spolehliv\u011bj\u0161\u00ed ne\u017e Ahrefs a podobn\u00fd software, u\u017e jen proto, \u017ee je podle m\u00fdch zku\u0161enost\u00ed nejkomplexn\u011bj\u0161\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/serbay.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Serbay<\/a> Arda Ayzit, zakladatel a expert na digit\u00e1ln\u00ed marketing<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/1667299709862.jpeg\" alt=\"Serbay Arda Ayzit, zakladatel a expert na digit\u00e1ln\u00ed marketing\" class=\"wp-image-9573\" style=\"width:243px;height:243px\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/1667299709862.jpeg 512w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/1667299709862-300x300.jpeg 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/1667299709862-150x150.jpeg 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/1667299709862-480x480.jpeg 480w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">SEMrush&nbsp;rank je d\u016fle\u017eit\u00fdm faktorem p\u0159i hodnocen\u00ed relevance a autority webov\u00fdch str\u00e1nek. M\u011bly by se v\u0161ak br\u00e1t v \u00favahu i dal\u0161\u00ed metriky, nap\u0159\u00edklad Ahrefs rank,&nbsp;Semrush&nbsp;rank, Alexa rank a Similarweb rank.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1drem je,&nbsp;\u017eeb\u0159\u00ed\u010dek SEMrush&nbsp;Rank m\u011b\u0159\u00ed popularitu a dosah webov\u00fdch str\u00e1nek, stejn\u011b jako jejich autoritu a relevanci v dan\u00e9m v\u00fdklenku. Je p\u0159\u00ednosn\u00fd pro online firmy, kter\u00e9 mus\u00ed zajistit, aby jejich web byl viditeln\u00fd a d\u016fv\u011bryhodn\u00fd, co\u017e je nezbytn\u00e9 pro p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a konverzi prodeje.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u00fdznamn\u011bj\u0161\u00ed metrikou hodnocen\u00ed webov\u00fdch str\u00e1nek je&nbsp;Semrush&nbsp;kter\u00e1 je obecn\u011b pova\u017eov\u00e1na za zlat\u00fd standard v m\u011b\u0159en\u00ed viditelnosti online a celkov\u00e9ho hodnocen\u00ed webov\u00fdch str\u00e1nek. Ostatn\u00ed metriky, jako je Alexa a Similarweb, mohou b\u00fdt tak\u00e9 u\u017eite\u010dn\u00e9 pro konkr\u00e9tn\u00ed aplikace, ale ve srovn\u00e1n\u00ed s&nbsp;komplexn\u00edm souborem dat a propracovan\u00fdm algoritmem spole\u010dnosti Semrush maj\u00ed tendenci zaost\u00e1vat.&nbsp;Semrush&nbsp;neust\u00e1le aktualizuje a vylep\u0161uje sv\u00e1 data, aby u\u017eivatel\u016fm poskytoval co nejp\u0159esn\u011bj\u0161\u00ed informace, co\u017e z n\u011bj \u010din\u00ed neoceniteln\u00fd zdroj informac\u00ed pro v\u0161echny digit\u00e1ln\u00ed market\u00e9ry. A\u0165 u\u017e chcete zlep\u0161it pozici sv\u00fdch webov\u00fdch str\u00e1nek, sledovat v\u00fdkonnost konkurence nebo b\u00fdt na vrcholu oborov\u00fdch trend\u016f, &nbsp;Semrush&nbsp;je n\u00e1stroj p\u0159esn\u011b pro v\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>James Calderon, \u0161\u00e9fredaktor na&nbsp;<a href=\"https:\/\/alrigh.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alrigh.com<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"800\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/James-Calderon.png\" alt=\"\" class=\"wp-image-9575\" style=\"width:229px;height:210px\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/James-Calderon.png 870w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/James-Calderon-300x276.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/James-Calderon-150x138.png 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/James-Calderon-768x706.png 768w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/James-Calderon-480x441.png 480w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">V sou\u010dasn\u00e9 dob\u011b je nejrelevantn\u011bj\u0161\u00ed hodnocen\u00ed webov\u00fdch str\u00e1nek Ahrefs a Semrush. Tyto webov\u00e9 str\u00e1nky nab\u00edzej\u00ed \u0159adu n\u00e1stroj\u016f, kter\u00e9 mohou b\u00fdt u\u017eite\u010dn\u00e9 pro online marketingov\u00fd v\u00fdzkum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahrefs je komplexn\u00ed n\u00e1stroj, kter\u00fd u\u017eivatel\u016fm umo\u017e\u0148uje sledovat a analyzovat n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek. Tento n\u00e1stroj lze tak\u00e9 pou\u017e\u00edt k identifikaci a anal\u00fdze online marketingov\u00fdch strategi\u00ed konkurence. Semrush je podobn\u00fd web, kter\u00fd nab\u00edz\u00ed \u0159adu n\u00e1stroj\u016f pro marketingov\u00fd v\u00fdzkum. Pat\u0159\u00ed sem v\u00fdzkum kl\u00ed\u010dov\u00fdch slov, anal\u00fdza konkurence a monitorov\u00e1n\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>James Parsons, zakladatel &amp; CEO spole\u010dnosti <a href=\"https:\/\/www.contentpowered.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Content Powered<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/Content-Powered.jpeg\" alt=\"\" class=\"wp-image-9625\" style=\"width:246px;height:246px\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/Content-Powered.jpeg 500w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Content-Powered-300x300.jpeg 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Content-Powered-150x150.jpeg 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Content-Powered-480x480.jpeg 480w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">V online sv\u011bt\u011b maj\u00ed v\u0161echny metriky a anal\u00fdzy svou hodnotu (pokud o to stoj\u00edte). Pokud marketingov\u00e1 agentura investuje do spole\u010dnosti SEMrush jako do platformy pro m\u011b\u0159en\u00ed SEO, pak jsou informace poskytovan\u00e9 spole\u010dnost\u00ed SEMrush aktualizacemi, podle kter\u00fdch budete \u017e\u00edt a zem\u0159ete. Pokud pln\u011b investujete do slu\u017eby Ahrefs, pak jsou tyto metriky t\u00edm, co budete n\u00e1bo\u017en\u011b sledovat ka\u017ed\u00fd den. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dobr\u00fd market\u00e9r sleduje co nejv\u00edce informac\u00ed na co nejv\u00edce platform\u00e1ch. Postupem \u010dasu pochop\u00edte, kter\u00e9 metriky pro v\u00e1s, klienta, znamenaj\u00ed nejv\u00edce a maj\u00ed nejv\u011bt\u0161\u00ed v\u00e1hu pro v\u00e1\u0161 \u00fasp\u011bch. \u010casem budete schopni l\u00e9pe zjistit, kter\u00e9 platformy se vyplat\u00ed &#8211; a kter\u00e9 ne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metriky jsou v SEO d\u016fle\u017eit\u00e9 a SEMrush poskytuje spoustu hodnotn\u00fdch dat, ale nen\u00ed to pro v\u00e1s v tuto chv\u00edli jedin\u00e1 mo\u017enost. Ud\u011blejte si pr\u016fzkum, zjist\u011bte, co hled\u00e1te, a rozhodujte se na z\u00e1klad\u011b sv\u00e9 situace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebastian Gonzalez, specialista na organick\u00e9 vyhled\u00e1v\u00e1n\u00ed na <a href=\"https:\/\/tandem.buzz\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">tandem.buzz<\/a>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dob\u0159e se orientuji v r\u016fzn\u00fdch platform\u00e1ch, v\u010detn\u011b&nbsp;SEMRush&nbsp;a Ahrefs. A\u010dkoli jsou oba n\u00e1stroje sv\u00fdm zp\u016fsobem nesm\u00edrn\u011b cenn\u00e9, domn\u00edv\u00e1m se, \u017ee&nbsp;SEMRush&nbsp;je lep\u0161\u00edm n\u00e1strojem pro hodnocen\u00ed kl\u00ed\u010dov\u00fdch slov. Pro ilustraci, pro\u010d je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee tyto n\u00e1stroje jsou zam\u011b\u0159eny sp\u00ed\u0161e na r\u016fzn\u00e9 aspekty SEO. AHRefs je v\u00edce zam\u011b\u0159en na technick\u00e9 aspekty webov\u00fdch str\u00e1nek, zat\u00edmco&nbsp;SEMRush&nbsp;je v\u00edce zam\u011b\u0159en na kl\u00ed\u010dov\u00e1 slova a jejich po\u0159ad\u00ed. To znamen\u00e1, \u017ee vy\u010dle\u0148uj\u00ed v\u00edce prost\u0159edk\u016f na zji\u0161t\u011bn\u00ed objemu kl\u00ed\u010dov\u00e9ho slova a toho, jak obt\u00ed\u017en\u00e9 by bylo jeho um\u00edst\u011bn\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje tak\u00e9 v\u00edce n\u00e1stroj\u016f, kter\u00e9 umo\u017e\u0148uj\u00ed porovn\u00e1vat kl\u00ed\u010dov\u00e1 slova mezi sebou a porovn\u00e1vat va\u0161e webov\u00e9 str\u00e1nky s ostatn\u00edmi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ryan Gorenflo, marketingov\u00fd mana\u017eer spole\u010dnosti <a href=\"https:\/\/mrroof.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Mr. Roof<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEMRush a Ahrefs jsou l\u00eddry v oblasti sledov\u00e1n\u00ed a reportov\u00e1n\u00ed SEO. Osobn\u011b se domn\u00edv\u00e1m, \u017ee Ahrefs je l\u00eddrem v oboru a odv\u00e1d\u00ed nejlep\u0161\u00ed pr\u00e1ci p\u0159i poskytov\u00e1n\u00ed u\u017eite\u010dn\u00fdch informac\u00ed a dat, kter\u00e9 mohou market\u00e9\u0159i jako j\u00e1 vyu\u017e\u00edt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEMRush je dal\u0161\u00ed skv\u011blou mo\u017enost\u00ed, ale zd\u00e1 se, \u017ee v sou\u010dasn\u00e9 dob\u011b (ani v minulosti) nem\u00e1 takovou pov\u011bst jako Ahrefs. Jedin\u00e1 metrika, kter\u00e1 m\u016f\u017ee konkurovat informac\u00edm zve\u0159ej\u0148ovan\u00fdm Ahrefs, je autorita dom\u00e9ny Moz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Bezplatn\u00e9 roz\u0161\u00ed\u0159en\u00ed panelu n\u00e1stroj\u016f spole\u010dnosti Moz je skv\u011bl\u00fd n\u00e1stroj, kter\u00fd poskytuje spoustu informac\u00ed zdarma a jeho\u017e pou\u017e\u00edv\u00e1n\u00ed je velmi snadn\u00e9. Lid\u00e9 si na autorit\u011b dom\u00e9ny Moz hodn\u011b zakl\u00e1daj\u00ed a \u010dasto ji pou\u017e\u00edvaj\u00ed p\u0159i hodnocen\u00ed webov\u00fdch str\u00e1nek, hodnot odkaz\u016f a mnoha dal\u0161\u00edch v\u011bc\u00ed. Z n\u011bjak\u00e9ho d\u016fvodu se v\u00edce lid\u00ed odvol\u00e1v\u00e1 na Domain Authority (DA) ne\u017e na Domain Ranking od Ahrefs a v\u011b\u0159\u00edm, \u017ee je to kv\u016fli jeho pohodlnosti. Osobn\u011b se v\u00edce ne\u017e na cokoli jin\u00e9ho spol\u00e9h\u00e1m na data dostupn\u00e1 na Ahrefs, ale l\u00edb\u00ed se mi, jak snadn\u00fd je p\u0159\u00edstup k panelu n\u00e1stroj\u016f Moz a k hodnocen\u00ed dom\u00e9ny (Domain Authority).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paul Wells, vedouc\u00ed obsahu &amp; ekologick\u00fd aktivista na <a href=\"https:\/\/sustainabletag.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">SustainableTag.com<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/Paul_Wells.png\" alt=\"\" class=\"wp-image-9638\" style=\"width:250px;height:250px\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/Paul_Wells.png 1024w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Paul_Wells-300x300.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Paul_Wells-150x150.png 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Paul_Wells-768x768.png 768w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Paul_Wells-480x480.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Diskuse p\u0159i debat\u00e1ch o tom, na jak\u00e9m hodnocen\u00ed webov\u00fdch str\u00e1nek nejv\u00edce z\u00e1le\u017e\u00ed, zdaleka nekon\u010d\u00ed. Ka\u017ed\u00fd z t\u011bchto n\u00e1stroj\u016f pro hodnocen\u00ed, jako jsou Ahrefs, Semrush, Alexa a Similarweb, m\u00e1 sv\u016fj vlastn\u00ed jedine\u010dn\u00fd p\u0159\u00edstup k m\u011b\u0159en\u00ed v\u00fdkonnosti webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahrefs m\u011b\u0159\u00ed popularitu a profil zp\u011btn\u00fdch odkaz\u016f webov\u00fdch str\u00e1nek, zat\u00edmco Semrush se zam\u011b\u0159uje sp\u00ed\u0161e na organickou n\u00e1v\u0161t\u011bvnost ve vyhled\u00e1v\u00e1n\u00ed a po\u0159ad\u00ed kl\u00ed\u010dov\u00fdch slov. Alexa analyzuje metriky webov\u00fdch str\u00e1nek, jako je dosah dom\u00e9ny, zobrazen\u00ed str\u00e1nek, m\u00edra odsko\u010den\u00ed a \u010das na webu, zat\u00edmco Similarweb se zam\u011b\u0159uje na celkovou v\u00fdkonnost v\u010detn\u011b zdroj\u016f n\u00e1v\u0161t\u011bvnosti a metrik zapojen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odpov\u011b\u010f na ot\u00e1zku, na kter\u00e9m hodnocen\u00ed webu z\u00e1le\u017e\u00ed nejv\u00edce, tedy skute\u010dn\u011b z\u00e1vis\u00ed na va\u0161ich vlastn\u00edch pot\u0159eb\u00e1ch a priorit\u00e1ch. Pokud hled\u00e1te p\u0159esn\u00fd obr\u00e1zek o n\u00e1v\u0161t\u011bvnosti webu z organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed a hodnocen\u00ed kl\u00ed\u010dov\u00fdch slov, m\u016f\u017ee b\u00fdt Semrush u\u017eite\u010dn\u00fdm n\u00e1strojem. Na druhou stranu, pokud hled\u00e1te p\u0159ehled o metrik\u00e1ch webov\u00fdch str\u00e1nek, jako je dosah dom\u00e9ny, zobrazen\u00ed str\u00e1nek a \u010das na webu, m\u016f\u017ee b\u00fdt lep\u0161\u00ed volbou Alexa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Emanuel Petrescu\u00a0je\u00a0<a href=\"https:\/\/emanuelp.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Specialista na SEO v Torontu<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/Emanuel-P-2022.png\" alt=\"\" class=\"wp-image-9641\" style=\"width:249px;height:249px\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/Emanuel-P-2022.png 600w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Emanuel-P-2022-300x300.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Emanuel-P-2022-150x150.png 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/Emanuel-P-2022-480x480.png 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Nejd\u016fle\u017eit\u011bj\u0161\u00ed metrikou je Page Rank, kterou pou\u017e\u00edv\u00e1 Google a v ur\u010dit\u00e9m okam\u017eiku historie byla ve\u0159ejn\u011b dostupn\u00e1. Dnes u\u017e ne, tak\u017ee ka\u017ed\u00fd n\u00e1stroj m\u00e1 svou vlastn\u00ed metriku, kterou m\u011b\u0159\u00ed. V r\u00e1mci&nbsp;odv\u011btv\u00ed linkbuildingu&nbsp;se zd\u00e1, \u017ee vedle hodnocen\u00ed dom\u00e9ny od spole\u010dnosti Ahrefs jsou popul\u00e1rn\u00ed i&nbsp;hodnocen\u00ed dom\u00e9ny, autority a autority str\u00e1nky od spole\u010dnosti MOZ.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u017ee pravd\u011bpodobn\u011b tyto dva by m\u011bly b\u00fdt nejrelevantn\u011bj\u0161\u00ed, ale nakonec v\u00e1m v\u0161echny daj\u00ed podobn\u00e9 sk\u00f3re &#8211; nen\u00ed to tak, \u017ee by v\u00e1m jeden n\u00e1stroj \u0159ekl jedno \u010d\u00edslo a druh\u00fd jin\u00e9, zcela neproporcion\u00e1ln\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako u v\u0161eho ostatn\u00edho v SEO (a digit\u00e1ln\u00edm marketingu) berte v\u0161e s rezervou. Tyto metriky lze snadno zmanipulovat (do jist\u00e9 m\u00edry to d\u011bl\u00e1me i my, SEO specialist\u00e9) bez skute\u010dn\u00e9 p\u0159idan\u00e9 hodnoty.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oberon Copeland, majitel &amp; CEO spole\u010dnosti <a href=\"https:\/\/veryinformed.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Veryinformed.com<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pozici webu na str\u00e1nk\u00e1ch s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed (SERP) ur\u010duje \u0159ada faktor\u016f, v\u010detn\u011b kvality a mno\u017estv\u00ed zp\u011btn\u00fdch odkaz\u016f webu, relevance kl\u00ed\u010dov\u00fdch slov a \u010derstvosti obsahu. Jedn\u00edm z faktor\u016f, kter\u00fd je \u010dasto p\u0159ehl\u00ed\u017een, je v\u0161ak autorita dom\u00e9ny webu. Autorita dom\u00e9ny je metrika, kter\u00e1 m\u011b\u0159\u00ed s\u00edlu odkazov\u00e9ho profilu webu a kterou mnoho odborn\u00edk\u016f na SEO pou\u017e\u00edv\u00e1 k p\u0159edpov\u00edd\u00e1n\u00ed um\u00edst\u011bn\u00ed webu v SERP.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEMrush je obl\u00edben\u00fd n\u00e1stroj pro kontrolu autority dom\u00e9ny webu a \u010dasto jej pou\u017e\u00edvaj\u00ed odborn\u00edci na SEO k porovn\u00e1n\u00ed postupu webu. N\u011bkte\u0159\u00ed odborn\u00edci se v\u0161ak domn\u00edvaj\u00ed, \u017ee metrika autority dom\u00e9ny SEMrush nen\u00ed p\u0159esn\u00fdm ukazatelem um\u00edst\u011bn\u00ed v SERP. Tvrd\u00ed toti\u017e, \u017ee metrika spole\u010dnosti SEMrush je zalo\u017eena na zastaral\u00e9m konceptu popularity odkaz\u016f a \u017ee nezohled\u0148uje nov\u011bj\u0161\u00ed faktory, jako je relevance kl\u00ed\u010dov\u00fdch slov a \u010derstvost obsahu. V d\u016fsledku toho se domn\u00edvaj\u00ed, \u017ee metriku autority dom\u00e9ny spole\u010dnosti SEMrush je t\u0159eba br\u00e1t s rezervou.<\/p>\n\n\n\n<style>\n#PRN-content-platform2 {\n    background-image: url(\"https:\/\/prnews.io\/blog\/book.png\");\n    background-position: right top;\n    background-repeat: no-repeat;\n    background-size: 20%;\n}\n#PRN-content-platform-top2 {\n    background: #f9f9f9;\n    margin-top: 10px;\n    margin-bottom: 20px;\n    padding: 10px 10px 0px 10px;\n    border-color: #CCC;\n    border-style: solid;\n    border-width: 2px;\n}\n#PRN-content-platform-btn2\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top2\"> \n<div id=\"PRN-content-platform2\"> <h2>Online Publicity Workbook<\/h2>\n\n    <ul style=\"max-width: 62%px;\">\n        <li>100+ content ideas for your B2B startup;<\/li>\n        <li>ideal for do-it-yourself publicity plans;<\/li>\n        <li>schedule your PR campaign in advance.<\/li>\n    <\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn2\"><a href=\"https:\/\/prnews.io\/get\/tmp-guide\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Get My Free eBook<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Doln\u00ed \u0159\u00e1dek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEMrush je v\u00e1\u0161 soukrom\u00fd v\u00fdzkumn\u00edk kl\u00ed\u010dov\u00fdch slov. Webov\u00e9 str\u00e1nky a databanka kl\u00ed\u010dov\u00fdch slov se aktualizuj\u00ed tak \u010dasto, \u017ee va\u0161e anal\u00fdza konkurence a v\u00fdzkum kl\u00ed\u010dov\u00fdch slov (organick\u00fdch i placen\u00fdch) budou v\u017edy aktu\u00e1ln\u00ed, co\u017e pom\u00e1h\u00e1 k efektivn\u011bj\u0161\u00edmu rozvoji SEO a PPC kampan\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slu\u017eba je p\u0159ehledn\u00e1, intuitivn\u00ed a poutav\u00e1. SEMrush lze vyu\u017e\u00edt i pro strategick\u00e9 online pl\u00e1nov\u00e1n\u00ed. M\u016f\u017eete naj\u00edt potenci\u00e1ln\u00ed mezery ve sv\u00e9m podnik\u00e1n\u00ed, na kter\u00e9 se konkurence je\u0161t\u011b nezam\u011b\u0159ila, co\u017e je skv\u011bl\u00fd zp\u016fsob, jak proniknout do nov\u00fdch segment\u016f niky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u010dkoli se anal\u00fdza n\u00e1v\u0161t\u011bvnosti poskytovan\u00e1 slu\u017ebou nemus\u00ed shodovat s va\u0161imi p\u0159ehledy n\u00e1v\u0161t\u011bvnosti v Google Analytics, \u00fadaje o kl\u00ed\u010dov\u00fdch slovech jsou velmi p\u0159esn\u00e9. SEMrush v\u00e1m m\u016f\u017ee s velkou jistotou poslou\u017eit p\u0159i prov\u00e1d\u011bn\u00ed anal\u00fdzy konkurence nebo pl\u00e1nov\u00e1n\u00ed dal\u0161\u00ed SEO \u010di PPC kampan\u011b. D\u00edky t\u011bmto znalostem budete moci ud\u011blat v\u00edce pro zlep\u0161en\u00ed sv\u00fdch strategi\u00ed a z\u00edsk\u00e1te \u0161anci posunout se na vy\u0161\u0161\u00ed p\u0159\u00ed\u010dky jak v organick\u00e9m, tak v placen\u00e9m vyhled\u00e1v\u00e1n\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEMrush je jedn\u00edm z n\u00e1stroj\u016f, kter\u00e9 by market\u00e9\u0159i m\u011bli pou\u017e\u00edvat. Pou\u017e\u00edv\u00e1te SEMrush? \u0158ekn\u011bte mi o sv\u00fdch obl\u00edben\u00fdch funkc\u00edch a zku\u0161enostech s t\u00edmto n\u00e1strojem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h2 d=\"title25\">FAQ:  Co je to semrush rank<\/h2>\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\"> Co je to SEMrush rank?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Semrush Rank poskytuje \u0159adu \u00fadaj\u016f o ka\u017ed\u00e9 dom\u00e9n\u011b v obchodn\u00ed nice. Umo\u017e\u0148uje odhadnout velikost podniku ve srovn\u00e1n\u00ed s ostatn\u00edmi a zjistit, jak velk\u00fd je jejich rozpo\u010det na reklamu, kolik kl\u00ed\u010dov\u00fdch slov pokr\u00fdvaj\u00ed a jak si jejich webov\u00e9 str\u00e1nky vedou v r\u016fzn\u00fdch zem\u00edch a lokalit\u00e1ch.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\"> Jak\u00e1 je dobr\u00e1 pozice na SEMrush?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p> \u010c\u00edm ni\u017e\u0161\u00ed \u010d\u00edslo, t\u00edm lep\u0161\u00ed rank.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\"> Jak zkontrolovat hodnocen\u00ed reklamy SEMrush?\n<\/h3>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p> Chcete-li zkontrolovat ad rank SEMrush, m\u011bli byste p\u0159ej\u00edt do sestavy Sledov\u00e1n\u00ed pozic v aplikaci SEMrush. Sada n\u00e1stroj\u016f pro inzerci zahrnuje n\u00e1sleduj\u00edc\u00ed procesy:<ul>\n<li> Anal\u00fdza konkurence<\/li>\n<li> V\u00fdzkum kl\u00ed\u010dov\u00fdch slov<\/li>\n<li> V\u00fdzkum a tvorba reklamy<\/li>\n<\/ul>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n \n \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Co je Semrush rank? Spole\u010dnost SEMrush byla vytvo\u0159ena v roce 2008. Za\u010dala s posl\u00e1n\u00edm u\u010dinit online sout\u011b\u017e transparentn\u00ed a spravedlivou. My\u0161lenkou bylo vytvo\u0159it takovou platformu, kde ka\u017ed\u00fd m\u016f\u017ee z\u00edskat rovn\u00e9 p\u0159\u00edle\u017eitosti k pos\u00edlen\u00ed sv\u00fdch projekt\u016f a podnik\u00e1n\u00ed. Jen za 9 let se spole\u010dnost rozrostla tak, \u017ee o jej\u00ed slu\u017eby stoj\u00ed v\u0161ichni, po\u010d\u00ednaje mal\u00fdmi za\u010d\u00ednaj\u00edc\u00edmi firmami a kon\u010de velk\u00fdmi spole\u010dnostmi. Pro SEMrush se to v\u0161e stalo mo\u017en\u00e9 d\u00edky jejich experiment\u016fm a obrovsk\u00e9 pr\u00e1ci. Nyn\u00ed jsou p\u0159edn\u00ed sv\u011btovou spolehlivou v\u00fdzkumnou slu\u017ebou pro digit\u00e1ln\u00ed market\u00e9ry. Z\u00edskejte dodate\u010dn\u00fd p\u0159\u00edjem od p\u0159edn\u00edch zna\u010dek Co je SEMrush? SEMrush je webov\u00fd d\u016fv\u011bryhodn\u00fd n\u00e1stroj pro anal\u00fdzu, kter\u00fd u\u017eivatel\u016fm<\/p>\n","protected":false},"author":5,"featured_media":9646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[857],"tags":[],"class_list":["post-2294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/2294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=2294"}],"version-history":[{"count":26,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/2294\/revisions"}],"predecessor-version":[{"id":12135,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/2294\/revisions\/12135"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/9646"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=2294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=2294"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=2294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}